For a small business, the cost is perfect! You can queue up to 9 posts for free.
You can post the same thing to multiple social media posts at the same time
Or you can make changes(big or small) to the post and still post them at the same time
You can set up a queue schedule for the optimal social media times or you can choose exactly when the post should go live
They have added new features since we started using Buffer
They keep you up to date with any issues they may be facing via email
Some posts have to be made manually to Instagram due to size restrictions, not a huge problem, just a little inconvenient. Instagram often disconnects from the service and needs to be corrected. When using it on the mobile app, it saves the image you are trying to post no fewer than 3 times? It is unnecessary but an easy fix.
There is nothing to lose, try the free version and see what you think. In all reality, many businesses will only need the free version after all!
Social media posts have gotten so much simpler. I am able to schedule it and for the most part, forget about it. I went on a vacation and was able to still keep up with social media, without worrying about work on my vacation!