Introducing G2.ai, the future of software buying.Try now
Cloud Campaign
Sponsored
Cloud Campaign
Visit Website
Product Avatar Image
Buffer

By Buffer

4.3 out of 5 stars

How would you rate your experience with Buffer?

Cloud Campaign
Sponsored
Cloud Campaign
Visit Website

Buffer Reviews & Product Details

Profile Status

This profile is currently managed by Buffer but has limited features.

Are you part of the Buffer team? Upgrade your plan to enhance your branding and engage with visitors to your profile!

Pricing

Pricing provided by Buffer.

Free

Free

Essentials

Starting at $6.00
Per Month

Buffer Integrations

(2)
Integration information sourced from real user reviews.

Buffer Media

Buffer Demo - Publishing
Schedule content to any social platform
Buffer Demo - Community
Reply to comments
Buffer Demo - Start Page
Build a link in bio page in minutes.
Buffer Demo - Analytics
Get insights and answers to help you optimize your content.
Product Avatar Image

Have you used Buffer before?

Answer a few questions to help the Buffer community

Buffer Reviews (1,023)

View 5 Video Reviews
Reviews

Buffer Reviews (1,023)

View 5 Video Reviews
4.3
1,023 reviews

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Charanteja  N.
CN
Digital marketing executive
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Effortless Social Media Management with Intuitive Scheduling"
What do you like best about Buffer?

Key highlights include its user-friendly interface, ability to customize posts for different platforms and the content calender used to schedule the Ad-Posts

Below the reasons why I like Buffer

1.We can schedule a single post and then customize it for each platform, optimizing content, links, and hashtags for each audience.

2.A clear, visual calendar view helps users see and organize their planned posts across all connected social media accounts.

3.A mobile app for both iOS and Android allows you to schedule and manage your social media accounts on the go

4.For teams, Buffer offers features like inviting unlimited collaborators and assigning roles and permissions, which helps in keeping everyone aligned. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I dislike Buffer mosstly regarding its limited analytics, high pricing for advanced features, and occasional performance issues.

1. analytics and reporting tools are insufficient, especially when compared to native platforms or other social media management tools

2.cost burdensome when we need to manage multiple social accounts or access advanced features

3.tools available for engaging with their audience are basic Review collected by and hosted on G2.com.

Melissa S.
MS
Content Writer and Strategist
Small-Business (50 or fewer emp.)
"Buffer Gets Social Media Done"
What do you like best about Buffer?

Buffer helps with platforms that are a bit less utilized, such as Blusky. I can use it for Instagram and Facebook easily. I like that I can save unlimited drafts until I can queue them.

Customer support has always been helpful when there are glitches, although sometimes, when there are upgrades, it gets glitchier than I'd hoped. It is easy to integrate with mainstream social apps and newer ones like Blusky Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer is great in general, but I have trouble squinting at the screen for the calendars. It's not clunky or anything like that, I just think the calendar display could be better. I really have no other complaints. It's really easy to use if you're used to using social media software. Getting set up is easy as well. I've never used customer support, to be honest. But I use this all the time. Review collected by and hosted on G2.com.

Shishu Raj P.
SP
Assistant Vice President
Small-Business (50 or fewer emp.)
"To improve and simplify your social media routine, Buffer is a powerful scheduling application"
What do you like best about Buffer?

What I genuinely love most about Buffer is how simple and clean it makes everything.

It takes the overwhelming feeling out of social media management. You get this beautiful, easy-to-use content calendar where you can quickly see the entire week ahead. That way, you can step back, plan your content, and then the app just reliably takes care of the posting for you.

For me, that simplicity and the ability to schedule things out in bulk is a total time-saver—it lets me actually focus on creating good content instead of constantly fiddling with different platforms. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The primary downside of Buffer is its simplicity—it lacks the advanced features found in competitors.

The main complaints are:

Limited Engagement & Listening: It doesn't offer robust tools for social listening (monitoring brand mentions across the web) or a unified inbox for quickly managing all comments and replies.

Basic Analytics: The reports are often considered too shallow for large teams that require in-depth competitive or custom reporting.

Cost for Scale: The pricing can get expensive quickly if you manage a large number of social accounts. Review collected by and hosted on G2.com.

Mahesh D. M.
MM
Video Editor
Small-Business (50 or fewer emp.)
"Effortless Social Media Scheduling with Buffer"
What do you like best about Buffer?

I appreciate how easy it was to set up Buffer as it seamlessly integrated with all my Facebook, Meta, LinkedIn, and Instagram profiles. This ease of integration really simplified my workflow. I find the capability to schedule posts across multiple platforms at once extremely beneficial, saving me a lot of time and effort. Buffer allows for individual date and time settings for each post, which is very helpful for targeting specific audiences without having to manually manage each post. The user interface contributes to a smooth experience, enabling efficient management of my social media activities. These features collectively enhance my productivity and provide a streamlined approach to managing social media content. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I dislike the user interface of Buffer, as it could be more interactive. Review collected by and hosted on G2.com.

ND
Operations Manager
Information Technology and Services
Mid-Market (51-1000 emp.)
"Social Media Management in one roof"
What do you like best about Buffer?

The tool is very useful in managing the SM posting activity, It reduces human presence and it works as per the scheduled timeline. We use this tool very frequently and is easy to implement for any Digital Marketing person Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Nothing major. It could be more benefitials if more options are added Review collected by and hosted on G2.com.

Pawan K.
PK
Digital Marketing Specialist
Small-Business (50 or fewer emp.)
"My most used Social Media Management tool that reduce my time and cost for big projects."
What do you like best about Buffer?

The most liked thing about Buffer is to add and integrate all of the social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more, which resolved my login issue every time, scheduling the post to individual platforms, tracking the post report, and checking the analytics of monthly, weekly, yearly, and more. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The dislike about this platform called Buffer is to the customer support. Once upon a time I was adding my client social media platforms to Buffer admin panel and i was in India and the client account was from USA. I have faced alot of issue by linking the accounts that time till customer supported me. Review collected by and hosted on G2.com.

Andrea C.
AC
photographer and filmmaker
Small-Business (50 or fewer emp.)
"Speeded up and optimized social media management"
What do you like best about Buffer?

Buffer's standout feature is its incredibly intuitive and streamlined scheduling platform, allowing users to effortlessly plan and automate their social media content across multiple networks with remarkable ease and reliability. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

While excellent for scheduling, Buffer's analytics and reporting capabilities are somewhat basic compared to more comprehensive and in-depth social media management platforms. Review collected by and hosted on G2.com.

Yoyo W.
YW
Content Creator and Specialist
Small-Business (50 or fewer emp.)
"Love the user-friendliness"
What do you like best about Buffer?

I love that it has a clean, intuitive interface that’s easy to pick up even for beginners, which is great for me, who is a one-man team and it saves time for me to figure out the UI. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

posts sometimes fail to send or get stuck, or they have to manually retry, which isn't as fun Review collected by and hosted on G2.com.

Victoria B.
VB
Office Manager
Telecommunications
Small-Business (50 or fewer emp.)
"Easy to Use w/ Sleek Design"
What do you like best about Buffer?

It is very user friendly no matter the person's experience with these type of social media scheduling platforms. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

There are improvements all the time but I wish there was more in depth analytics with all the connection types. Review collected by and hosted on G2.com.

SN
Accounting Specialist.
Mid-Market (51-1000 emp.)
"Perfect and reliable social media management tool."
What do you like best about Buffer?

Buffer application is user freindly,easy to use and affordable. Using Buffer it has been a great experience managing all our social media accounts in one place. Buffer enable us to publish and schedule in all our major platforms such us Facebook ,X and Pinterest. Buffer technical support team has to the best in the market. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Using Buffer ,its impossible to post to our instagram account. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Buffer.

Free

Free

Essentials

Starting at $6.00
Per Month

Team

Starting at $12.00
Per Month
Buffer Comparisons
Product Avatar Image
Hootsuite
Compare Now
Product Avatar Image
Sprout Social
Compare Now
Product Avatar Image
Agorapulse
Compare Now
Buffer Features
Social Analytics
Social Publishing
Campaign Optimization
Content Calendar
Content Library
Shared Inbox
Multi-step Planning
Proactive Assistance
Decision Making