--- title: Magnews Reviews meta_title: 'Magnews Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 17 reviews by the users' company size, role or industry to find out how Magnews works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 17 scale: '5' date_modified: '2026-07-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Magnews Reviews **Vendor:** MagNews **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.7/5.0 **Total Reviews:** 17 ## About Magnews Magnews is the one-stop-shop solution for managing Customer Journey and improving Customer Value, from overall Strategy definition to single activities and campaign Execution, passing from Journey Design, in a continuous cycle of measurement and improvment. Magnews empowers marketing and sales teams to work together to acquire, convert, grow, engage and reactivate Customers and incrementing their value for the Brand. ## Magnews Pros & Cons **What users like:** - Users value the **reliable data analysis** provided by Magnews, appreciating its ease of use and consistent updates. (1 reviews) - Users value the **easy-to-use analytics tools** of Magnews, praising their reliability and regular updates. (1 reviews) - Users appreciate the **reliable data analytics** of Magnews, noting its ease of use and consistent updates. (1 reviews) - Users value the **easy-to-use and reliable data management** of Magnews, appreciating its consistent updates and delivery. (1 reviews) - Users commend Magnews for its **easy usability** , reliable delivery, and consistent updates that enhance data analysis. (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) - Email Sending (1 reviews) - Insights (1 reviews) - Integrations (1 reviews) **What users dislike:** - Users encounter a **tiny bug** with customized cancellation links, which disrupts their experience slightly. (1 reviews) ## Magnews Reviews ### 1. A versatile and efficient platform for marketing needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Philanthropy | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Magnews?** Great platform and very integrated, the support is always present and open to finding solutions that support the activity. Good UX and optimal performance! **What do you dislike about Magnews?** With the transition to the new Matilda interface, there are a few things that will require refinement, but the new features make up for the minor operational frictions. **What problems is Magnews solving and how is that benefiting you?** Complex management of many contacts, multichannel approach for communications, and data integration with the database. Building complex workflows is almost a pleasure! ### 2. A platform forever **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2025 **What do you like best about Magnews?** Easy to use, reliable in delivery and data analysis, always updated **What do you dislike about Magnews?** Nothing in particular. A tiny bug with a customised cancellation link :) **What problems is Magnews solving and how is that benefiting you?** It allows us to seamlessly communicate with our several audience ### 3. Innovation and human factor for an intuitive and high-performing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Marco D. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Magnews?** Ease of use Effectiveness "Human" support Solutions provided Performance **What do you dislike about Magnews?** There are no particular elements of dissatisfaction **What problems is Magnews solving and how is that benefiting you?** Through MagNews, we are maintaining the dialogue with our user base in an effective, simple, and intuitive way, always updated with the most innovative solutions. ### 4. Excellent support and great flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** Stefano S. | Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2022 **What do you like best about Magnews?** • Completeness of the tool in the overall framework of competitors • High reliability and speed in outgoing communications • Qualified support team ready to follow up on every question • Granular management of user privileges/access • Easy learning curve • Ability to offer custom solutions from the development team • Dedicated and responsive commercial support • Marketing automation features • Simply SMTP Email Tracking Module included • Training cycles by the company for partners **What do you dislike about Magnews?** Until some time ago, the user interface could seem a bit outdated, however, with the introduction of Matilda, the new experience is certainly more fluid and the essential data is immediately available on the initial dashboard in a clear and immediate manner. **What problems is Magnews solving and how is that benefiting you?** • Reliability and speed in delivery • Easily manageable web services • Automation allows for offloading routine work • The excellent Help Desk allows for quick problem-solving ### 5. Complete but easy, powerful but intuitive. Aimed at conversions and concreteness. **Rating:** 5.0/5.0 stars **Reviewed by:** Stefano P. | Attività di docenza, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Magnews?** It is not just an email marketing platform. It is much more. It is a tool for needs analysis, goal setting (conversions), and practical implementation of necessary actions to concretely achieve these goals. All in a multichannel approach, combining multiple tools. Email but not only. WhatsApp, SMS, Survey, Marketing Automation, Web Tracking, Web Experience. All in an extremely functional way and in compliance with GDPR. **What do you dislike about Magnews?** The platform can also perform very complex tasks, and this results in a multitude of buttons and keys. However, the tool is easy and pleasant to use, even though one must be aware of what is being created and done. **What problems is Magnews solving and how is that benefiting you?** Customer loyalty and especially Lead Generation ### 6. Powerful platform with an excellent quality-price ratio **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2022 **What do you like best about Magnews?** It is a comprehensive platform, capable of delivering content across different channels, with various interesting features to try. Over the years, the team has also shown willingness to make custom modifications based on our needs. In our experience, the customer support has always proven to be prompt and effective in responses and interventions. **What do you dislike about Magnews?** Recently, the new version of the interface has been released, which should fill some gaps compared to the previous version. The CMS might be slightly revised, in my opinion. **What problems is Magnews solving and how is that benefiting you?** We have primarily used MagNews over the years for sending newsletters and as an SMTP service. Recently, we have been testing it for other functionalities (such as marketing automation, ### 7. Great software and a reliable partner. **Rating:** 4.0/5.0 stars **Reviewed by:** Isabel B. | Senior Solution Exper, Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2022 **What do you like best about Magnews?** Overall functionality, allowing full digital marketing automation. The Magnews is a reliable partner for us, quick to reply to support and general questions. **What do you dislike about Magnews?** Some support documents are available only in Italian. Our contact person always does his best to compensate for this. **What problems is Magnews solving and how is that benefiting you?** E-mail marketing & marketing automation for our clients, some of which use Magnews as in integrated tool embedded in our services. This allows us to deliver a one-stop solution to our clients, and to give them support on the digital aspects of their communication. ### 8. A powerful platform, now more user friendly with the new UI **Rating:** 5.0/5.0 stars **Reviewed by:** Elisa C. | Communication & Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Magnews?** Many features, allowing the implementation of various, complex marketing scenario Excellent deliverability of Email (fast and reliable) Excellent Customer Support Improved usability with the brand new interface **What do you dislike about Magnews?** Learning curve not so fast, due to many functionalities Not all features are available under the new UI (currently) so some switch between new and old is needed **What problems is Magnews solving and how is that benefiting you?** Automating main customer communication processes for ecommerce Driving user to conversion / Purchase ### 9. A powerful platform and a very professional support! **Rating:** 4.5/5.0 stars **Reviewed by:** Alessandro M. | Head Of Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Magnews?** Magnews is a complete and powerful software which improved our possibilities and strategies related to the customer experience with our products. The support team was the key in our experiences: not only the software, but also the specialists behind. **What do you dislike about Magnews?** It's a structured software, therefore our team should take the time learning how to use and "translate" our past strategies. The new platform interface helped a lot. **What problems is Magnews solving and how is that benefiting you?** We implemented better marketing strategies thanks to Magnews, we also start using funnels and automation, to provide a personalized conversation with our users. A step-change for us! ### 10. The best omnichannel communication platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Gianluca P. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Magnews?** Easy database management, tool flexibility and integration with e-commerce platforms. **What do you dislike about Magnews?** The use of the tool is not intuitive in its most advanced functions, but the new graphic design has greatly improved this aspect. **What problems is Magnews solving and how is that benefiting you?** Magnews makes it easy to manage the e-mail marketing plan, providing many possibilities for customizing audience segments. ### 11. Not just a platform for DEM. A real tool to be integrated into digital strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Luciano C. | Proprietario e Direttore operativo, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2022 **What do you like best about Magnews?** I like the attention to technical details, the ease of use of the new interface. **What do you dislike about Magnews?** Beautiful things are expensive :). Nothing. Nothing. Nothing. Nothing. Nothing. Nothing. Nothing. Nothing. Nothing. **What problems is Magnews solving and how is that benefiting you?** We produce a huge number of emails. We need a very high delivery rate ### 12. Hospitality client of Magnews **Rating:** 5.0/5.0 stars **Reviewed by:** Niccolò C. | d, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Magnews?** I strongly recommend this platform for email maketing and web experience/marketing automation. Easy to use and very powerful. **What do you dislike about Magnews?** interface could be prettier but the new matilda is going to the right direction **What problems is Magnews solving and how is that benefiting you?** Churn rate and marketing automation on my web site ### 13. A complete, versatile tool suitable for every type of business **Rating:** 4.0/5.0 stars **Reviewed by:** Claudio G. | Marketing Communication Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Magnews?** The speed of learning, the automation functions and journey builder, and the always available support **What do you dislike about Magnews?** The previous versions were not the best in terms of UX/UI, but the latest updates have definitely filled this gap. **What problems is Magnews solving and how is that benefiting you?** It has certainly sped up and standardized our mailing and newsletter sending activities. The journey automations have also relieved the operational team of some redundant tasks, making us more productive. ### 14. Excellent multichannel platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Vanni V. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2022 **What do you like best about Magnews?** Usability and integrations with all the necessary marketing applications! **What do you dislike about Magnews?** Absolutely nothing, I am doing very well! **What problems is Magnews solving and how is that benefiting you?** Automation of all communication processes of my Company ### 15. Ecommerce project manager **Rating:** 5.0/5.0 stars **Reviewed by:** Sung C. | Ecommerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2022 **What do you like best about Magnews?** Excellent service, full resource and highly qualitative solution. Great for marketing automation. **What do you dislike about Magnews?** Nothing so far, had two experiences and both were satisfying **What problems is Magnews solving and how is that benefiting you?** Automation and newsletter management at its best. Great integration ### 16. A very good mailing automation platforma **Rating:** 5.0/5.0 stars **Reviewed by:** Giorgio B. | Manager of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Magnews?** We really like Magnews new UI and easy of use **What do you dislike about Magnews?** Nothing Nothing Nothing Nothing Nothing Nothing **What problems is Magnews solving and how is that benefiting you?** We deliver a very consistent number of emails ### 17. Reliable but not user friendly as his big competitors **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2017 **What do you like best about Magnews?** A really smart and young company situated just 40 km from us. Reliable business partner. Excellent helpdesk. **What do you dislike about Magnews?** High price, not very easy to use, slower than competitors in innovation, interface not so nice as big competitors, poor templates. **What problems is Magnews solving and how is that benefiting you?** Reliable email marketing platform. ## Magnews Discussions - [What is Magnews used for?](https://www.g2.com/discussions/what-is-magnews-used-for) - [View Magnews pricing details and edition comparison](https://www.g2.com/products/magnews/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-15+09%3A54%3A48+-0500&secure%5Bsession_id%5D=d3b77f48-c106-4102-83cd-8a73b7d48647&secure%5Btoken%5D=901584e11da47fee42679f80d914c7687e082db01f4b2148c07daeb6d4c0dd4d&format=llm_user) ## Magnews Integrations - [Mentor](https://www.g2.com/products/mentor/reviews) ## Magnews Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Editing Platform - Spam Filter Testing - A/B Testing - Deliverability Testing - Design Testing **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Platform Basics** - Dynamic Segmentation - Journey Optimization **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Edit** - Pre-Made - Build - HTML **Platform Data** - Performance - Dashboard - Analytics **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - Email Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI - RCS Business Messaging** - AI **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Magnews Alternatives - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,198 reviews) - [Attentive](https://www.g2.com/products/attentive/reviews) - 4.5/5.0 (1,378 reviews)