--- title: LiveRamp Reviews meta_title: 'LiveRamp Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 114 reviews by the users' company size, role or industry to find out how LiveRamp works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 114 scale: '5' date_modified: '2026-06-24' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # LiveRamp Reviews **Vendor:** LiveRamp **Category:** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution) **Average Rating:** 4.2/5.0 **Total Reviews:** 114 ## About LiveRamp LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the LiveRamp Data Collaboration Platform enables its customers to build enduring brand and business value by collaborating responsibly with data. ## LiveRamp Pros & Cons **What users like:** - Users find LiveRamp's platform to be **easy to use** , facilitating seamless data management across various channels. (14 reviews) - Users value the **seamless platform integration** of LiveRamp, enabling effortless data connectivity across various channels. (11 reviews) - Users value LiveRamp for its **effective audience activation** , enabling seamless data matching and enhanced marketing capabilities. (8 reviews) - Users value LiveRamp for its **robust and reliable data management** , ensuring secure access and effective audience activation. (7 reviews) - Users value the **effective channel management** of LiveRamp, enhancing data activation across diverse marketing platforms. (5 reviews) - Users value the **seamless connectivity** of LiveRamp, enhancing data usage and ad targeting efficiency across platforms. (5 reviews) - Users appreciate the **easy integrations** with multiple platforms, streamlining audience building and activation effectively. (5 reviews) - Customer Support (4 reviews) - Onboarding (4 reviews) - Analytics (3 reviews) **What users dislike:** - Users find LiveRamp's **difficult learning curve** challenging, hindering effective onboarding and data activation processes. (6 reviews) - Users express that LiveRamp is **expensive** , with unexpected costs for basic functionalities and limited initial support. (6 reviews) - Users often experience **poor customer support** with LiveRamp, leading to frustration and unresolved issues during their interactions. (5 reviews) - Users find the **learning curve steep** , with complex setup and confusing templates hindering their experience with LiveRamp. (4 reviews) - Users experience **long waiting times** for updates and resolutions, leading to frustration with LiveRamp's processes. (4 reviews) - Poor Support Services (4 reviews) - Users find LiveRamp's **complex setup and operational friction** to be a significant barrier to effective usage. (3 reviews) - Users find the **poor call support** from LiveRamp frustrating, often knowing more than the representatives assisting them. (3 reviews) - Poor Documentation (3 reviews) - Users experience **slow performance** with LiveRamp, often waiting long for features to process and data to load. (3 reviews) ## LiveRamp Reviews ### 1. Reliable Interface, But Too Many Steps and Limited Reporting Visibility **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about LiveRamp?** Reliable interface and robust help center **What do you dislike about LiveRamp?** Excessive procedural steps, limited visibility, lack of itemized reporting **What problems is LiveRamp solving and how is that benefiting you?** Added ability to reach first party audiences ### 2. Reliable once it gets going but ramping up lists can be confusing and support is mostly transparent. **Rating:** 4.0/5.0 stars **Reviewed by:** Matt K. | Programmatic, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2023 **What do you like best about LiveRamp?** Handles data well once files are processed. **What do you dislike about LiveRamp?** Template requirements can be very confusing. Takes a long time to get updates on processing/final output. **What problems is LiveRamp solving and how is that benefiting you?** CRM input for turnkey demand side platform. ### 3. Great software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2025 **What do you like best about LiveRamp?** Ease of use, easy to learn and reliable. **What do you dislike about LiveRamp?** Sometimes takes a while to process data. **What problems is LiveRamp solving and how is that benefiting you?** Exporting data to run ads to targeted audiences ### 4. LiveRamp Makes Data Intuitive **Rating:** 4.5/5.0 stars **Reviewed by:** Joe L. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about LiveRamp?** LiveRamp is an intuitive platform that makes it easy to build smart, addressable audiences for our clients. Their team is responsive and always willing to build custom audience solutions with us as well. **What do you dislike about LiveRamp?** I'm looking forward to LiveRamp's continued growth in developing business areas, such as convergent TV. These areas are going to become even more important in the very near future as CTV gets closer to capturing 50% of the TV viewership in the US. **What problems is LiveRamp solving and how is that benefiting you?** LiveRamp is allowing my strategy team to quickly and effectively build audiences for client campaigns with data that we trust. ### 5. Great Product - easy to use platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph C. | Sr. Programmatic Revenue Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2024 **What do you like best about LiveRamp?** The platform is simple to navigate and has pre-built analytics tabs for quick insights and easy access to key metrics. **What do you dislike about LiveRamp?** The platform almost always freezes and is very slow to load. **What problems is LiveRamp solving and how is that benefiting you?** LiveRamp ATS connects our site inventory with several identity solutions across digital advertising, helping us to monetize at a greater rate. ### 6. Necessary evil **Rating:** 3.5/5.0 stars **Reviewed by:** Sean B. | AVP, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2024 **What do you like best about LiveRamp?** LiveRamp usaully gets done what needs to be done and once you learn how to work with them, it begins to make sense. They have a scale that is unmatched and they know that and operate accordingly. **What do you dislike about LiveRamp?** It is at times extremely frustrating to work with LiveRamp because of their process breakdowns. Everything is a ticket or a different group or a different contact. There are often times when I know more about LiveRamp than the reps on the call. **What problems is LiveRamp solving and how is that benefiting you?** Primarily identity resolution between multiple entities and data transfer ### 7. Joseph's LiveRamp Review **Rating:** 4.5/5.0 stars **Reviewed by:** Joseph C. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2023 **What do you like best about LiveRamp?** I like that LiveRamp has first party onboarding services as well as a 3rd Party Data Marketplace. Liveramp is the only business I trust with sensitive first party data handling. **What do you dislike about LiveRamp?** I dislike that Liveramp relies on automated support agents for troubleshooting ongoing issues. I would prefer that my LiveRamp representative be more on the ball when it comes to helping resolve ongoing issues in platform. **What problems is LiveRamp solving and how is that benefiting you?** LiveRamp is solving the problem of cookies going away. First party onboarding serivces allow for anonymous IDs to be created and mapped to users omn the open web which will continue to allow marketers to reach highly targetable audiences. ### 8. Amazing Event- Thoughtful Sponsorship and Fun Adtech Event **Rating:** 5.0/5.0 stars **Reviewed by:** Megan T. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about LiveRamp?** The staff was incredibly helpful and I really liked the layout. The lounge rooms were perfect for grabbing a snack during the midday meetings and relaxing afterward. **What do you dislike about LiveRamp?** The bathrooms needed a bit more maintenance on toilet paper. **What problems is LiveRamp solving and how is that benefiting you?** Providing valuable insights that I would not have normally known. ### 9. Good solution to activate audiences across platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 28, 2023 **What do you like best about LiveRamp?** LiveRamp is a great partner, equipping us to build custom audiences (job functions/seniorities at specific companies). We can then activate on these audiences across relevant ad platforms. The match rates of these audiences to platforms is improved thanks to their solution. **What do you dislike about LiveRamp?** The audiences we build can become stale at times and need re-visiting. They also don't push to every ad platform that is desired. **What problems is LiveRamp solving and how is that benefiting you?** Getting a relevant B2B audience created in a single place and then pushed out across ad platforms. This creates a needed consistency in who we are reaching. ### 10. LiveRamp Review **Rating:** 4.5/5.0 stars **Reviewed by:** Jacob B. | Digital Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about LiveRamp?** Integration with a number of platforms and cutting edge technology to keep up with industry changes and innovation **What do you dislike about LiveRamp?** Only downside I could imagine is minimums and subscription pricing that prevents SMBs from benefiting **What problems is LiveRamp solving and how is that benefiting you?** 1 to 1 targeting of customers and prospects ### 11. DSP Breadth and Great Service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2024 **What do you like best about LiveRamp?** Super seamless integration into any DSP and the best, highly responsive customer service. **What do you dislike about LiveRamp?** The helpdesk structure can be a bit unclear but the articles are still super helpful. **What problems is LiveRamp solving and how is that benefiting you?** LiveRamp addresses how to use data across NA across a variety of DSPs. ### 12. LiveRamp has its moments **Rating:** 3.5/5.0 stars **Reviewed by:** Kyle W. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about LiveRamp?** Ease of use and collaboration. It's a vast resource for data. **What do you dislike about LiveRamp?** Controlled market, has its own bugs, and many of the same things others have shared. **What problems is LiveRamp solving and how is that benefiting you?** Vast resource of data ### 13. LiveRamp is essential **Rating:** 5.0/5.0 stars **Reviewed by:** Nicholas V. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about LiveRamp?** LiveRamp makes collaboration between data partners seamless **What do you dislike about LiveRamp?** There isn't anything that I dislike about LiveRamp **What problems is LiveRamp solving and how is that benefiting you?** LiveRamp helps our customers measure foot traffic from their users ### 14. Outstanding to see all the industry leaders, innovators and like minded people together **Rating:** 5.0/5.0 stars **Reviewed by:** Neeraj K. | Associate Director Digital Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about LiveRamp?** Activation capabilities and thought leaders **What do you dislike about LiveRamp?** Ao far I haven't experienced anything. There are no downside **What problems is LiveRamp solving and how is that benefiting you?** Hyper focused activation which is meaningful ### 15. Great opportunity to continue to learn and to connect with colleagues in the digital marketing space **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about LiveRamp?** LiveRamp offers an easy to use platform to leverage data across an Omni channel landscape. **What do you dislike about LiveRamp?** Sometimes the speed to market can be more lengthy than anticipated. **What problems is LiveRamp solving and how is that benefiting you?** It allows the vision of Colabrative Targeting, Sfe Havens and the the historic goals of DMPs to become a closer reality. ### 16. Data collaboration made for the enterprise **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about LiveRamp?** - Their technical and customer teams are top-notch. Amazing support in designing and executing use cases feels like a partnership all the way - Habu goes beyond media use cases and enables enterprise-wide collaboration across different types of partners, data types, and infrastructure. - Secure computing that enables our org to make the most of data collaborations by empowering data science to run models and expand the insights we get past a basic match scenario - Habu's zero-data-movement collaboration patterns across Databricks, Snowflake, Azure, and AWS **What do you dislike about LiveRamp?** - Their focus on technical capabilities has caused some delays in UI/UX enhancements and tools - Lack of built-in partnerships across the media landscape, not a deal breaker but nice to have **What problems is LiveRamp solving and how is that benefiting you?** - Breaking down data siloes - Access to partner data - Runnin models on data we can't touch - creating mutually beneficial insights for our partners and us - Deepening partner relationships ### 17. The new standard for marketing intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2023 **What do you like best about LiveRamp?** The ability to retain data granularity and usefulness while adhering to the privacy standards of the future. I can still prove the value of marketing efforts and make connections to post-acquisition metrics to better determine long-term optimizations. **What do you dislike about LiveRamp?** Although a lot of the data connections and query provisioning happen in a graphic user interface, it can still take many steps to activate. Some actions can require typing, which opens the door for potential user errors to only be noticed further down the road once data processes **What problems is LiveRamp solving and how is that benefiting you?** The ability to track and evaluate marketing effectiveness as it relates to real business metrics like ROAS, ROI, LTV, and more. Since sensitive data is not directly shared with us and our data is never exposed directly to customers, we have the necessary connection on both sides to evaluate success and collaborate on decision making. ### 18. Excellent Offering, Easy Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Matt K. | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about LiveRamp?** LiveRamp allows us to onboard small-to-medium business clients' CRM lists in a privacy-safe way that is incredibly easy to use. Their onboarding team was amazing. **What do you dislike about LiveRamp?** I wish they had a consumption-based pricing model so we don't have to commit to fixed monthly costs while we still ramp up use/sales of the service. We could then switch to the fixed monthly cost once we had the demand in place to support it. **What problems is LiveRamp solving and how is that benefiting you?** LiveRamp allows us to onboard client data into our DMP and then model, driving really efficient marketing results. It gives us a value prop that only Facebook and Google have. ### 19. Easy data onboarding **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriel G. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2023 **What do you like best about LiveRamp?** LiveRamp helps us quickly and seamlessly onboard our data and keeps everything organized **What do you dislike about LiveRamp?** Often need to login because credentials are forgotten **What problems is LiveRamp solving and how is that benefiting you?** Matching IDs ### 20. Well worth the wait **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about LiveRamp?** The team's dedicated to the account understood the need/ask and worked tirelessly to find a solution that achieved goal. The ability to safely and securely expand our existing partnerships to include 1st party data is only possible thanks to the liveramp team and products. **What do you dislike about LiveRamp?** Still in the honeymoon phase so there isn't anything dislikes. I will say the LR terminology took some getting used to and still isn't something I'm fully comfortable in. **What problems is LiveRamp solving and how is that benefiting you?** Liveramp allows us to upload 1st party data for our partners to access and use for marketing purposes. It also helps tie back a return on investment which helps us secure more OPM$ ### 21. Best in class data onboarding **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about LiveRamp?** Enables us to accurately target our niche audience with significant match rates, which is of growing importance in the aftermath of privacy regulations like Apple's App Tracking Transparency framework. **What do you dislike about LiveRamp?** Support can be a bit cumbersome - the ticketing portal seems a bit manual and one would hope for more support from CSMs here. **What problems is LiveRamp solving and how is that benefiting you?** LiveRamp enables us to regain reach against targeted audiences on paid social and programmatic platforms - something that has been on the decline since iOS 14.5 and other privacy regulations. With LiveRamp, we are able to confidently target our audience at scale and improve business outcomes. ### 22. Habu is a great partner that enables us to deliver industry leading technology. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about LiveRamp?** Habu's biggest strength compared to its competitors is that they are willing and eager to adopt new technology that become available on ad platforms. Thye understand the mutual benefit of being first in implementing pilot programs. **What do you dislike about LiveRamp?** One small downside about Habu is the UI is somewhat lacking compared to their competitors. As someone who doesn't need a fancy UI, this doesn't affect me that much. **What problems is LiveRamp solving and how is that benefiting you?** Habu helps us automate the sending of data to ad platforms. This is a major part of our marketing operations. Since Habu does an amazing job maintaining these API sends, we can use our internal engineering resources in other areas. ### 23. LiveRamp is extremely easy to upload CRM Lists **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2023 **What do you like best about LiveRamp?** The Platform is easy to navigate and easy to access **What do you dislike about LiveRamp?** Waiting time can be long to hear back from a rep **What problems is LiveRamp solving and how is that benefiting you?** Client data masking makes it easy to use a companies 1st party data ### 24. Why LiveRamp is a necessary partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2022 **What do you like best about LiveRamp?** LiveRamp helps us connect our data to where our clients want to use it when they want to use it. Without LiveRamp as a utility connectivity would be dramatically more difficult. **What do you dislike about LiveRamp?** This is difficult as LiveRamp helps power our entire digital audience business. So I guess the only thing I can say is being overly reliant at times can be difficult. I would also say that at times LiveRamp can affect your business with internal policy changes and reclassifications. **What problems is LiveRamp solving and how is that benefiting you?** LiveRamp helps take our anonymous digital audiences and convert them into platform IDs so our clients can better target their advertising. The opposite is also true. LiveRamp takes exposure files and converts them back into our IDs so we can tie the exposures back to our claims data. This allows us to say 30-60-90 days after exposure a patient went to a physician or switched from brand x to brand y.. ### 25. Comprehensive tool for audience management **Rating:** 3.5/5.0 stars **Reviewed by:** Timothy J. | Sr. Search Engine Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about LiveRamp?** Straightforward setup for uploading audiences. Connections to multiple ad and analytics platforms for syncing. **What do you dislike about LiveRamp?** It can take more time than expected for lists to sync at times and errors aren't always laid out straightforwardly without contacting support. **What problems is LiveRamp solving and how is that benefiting you?** Storing audiences, segmenting, and syncing to ad platforms for targeting. ### 26. A Vital Tool for B2B Marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Corey B. | Digital Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 17, 2023 **What do you like best about LiveRamp?** LiveRamp has a simple and intuitive UI that allows small and large teams like to easily and quickly manage audiences for personalization and media targeting. **What do you dislike about LiveRamp?** LiveRamp onboard training could be slightly more in-depth, however most every question you might have is in the knowledge base. **What problems is LiveRamp solving and how is that benefiting you?** LiveRamp allows financial services firms to turn proprietary data into actionable campaign analytics for website personalization and more targeted media campaigns. ### 27. Habu is a strong partner in measuring effectiveness for our digital marketing campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about LiveRamp?** Habu's incrementality experiments have been invaluable in showing the true effectiveness of our digital marketing campaigns and shaping recommendations on how to adjust our strategy to maximize results. **What do you dislike about LiveRamp?** Not all of our desired platforms are integrated into Habu's UI. While this isn't Habu's full responsibility, being able include all of our key advertising platforms would lead to greater usage by our digital marketing teams. **What problems is LiveRamp solving and how is that benefiting you?** Habu helps our digital marketing teams see inefficiencies in paid advertising spend to cut down on wastage, which makes our advertising more effective and cost-efficient. ### 28. Good product with diverse offerings **Rating:** 5.0/5.0 stars **Reviewed by:** Kunal S. | Customer Data Analytics Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 17, 2023 **What do you like best about LiveRamp?** Our organization uses LiveRamp to connect to Adobe Audience Manager and directly to DSPs. It helps streamline our ad targeting and anonymize our data. **What do you dislike about LiveRamp?** Governance can be challenging across a large organization. **What problems is LiveRamp solving and how is that benefiting you?** LiveRamp is helping us connect directly to various DSP s and target the right consumers for our marketing campaigns. ### 29. Leading connector **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about LiveRamp?** How well established it is, and how easy it is to connect to multiple publishers. I also like the "loop" of onboarding and analytics in one space **What do you dislike about LiveRamp?** How disconnected parts and functions are. It always seems like you have to buy something new to achieve something basic. **What problems is LiveRamp solving and how is that benefiting you?** Privacy, onboarding and execution. It makes our job easy and safe. ### 30. Strong Company within the Adtech Space **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about LiveRamp?** Marketplace with many data providers, some with the highest quality **What do you dislike about LiveRamp?** Liveramps pricing sometimes are out of line **What problems is LiveRamp solving and how is that benefiting you?** Providing all 3p partnerships Potentially offering clean room services ### 31. Excellent Partner **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about LiveRamp?** Very good domain knowledge and expertise around cleanrooms. Proactive when it comes to use cases asked by the business. **What do you dislike about LiveRamp?** Could be a slight improvement when it comes to timely delivery. **What problems is LiveRamp solving and how is that benefiting you?** Introduction to data cleanroom in L'Oreal ecosystem and educating comprehensive, relevant use cases. They helped us establish connectivity media data cleanrooms and generate insights. ### 32. Like LiveRamp and Want to Love It **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2023 **What do you like best about LiveRamp?** I like their employees, their technology, and their documentation. All of this help to facilitate a fairly streamlined experience in a do-it-yourself fashion. That said, sometimes it takes a while to loop in their Subject Matter Expert despite them being necessary. **What do you dislike about LiveRamp?** Dislike the fact that it can take time to get answers and looping in the right stakeholders in order to get answers more quickly. **What problems is LiveRamp solving and how is that benefiting you?** 1. They help us with 3rd party data targeting on Linear and Streaming. 2. They help us facilitate 1P data sharing amongst our clients, unlocking more targeting strategies. 3. We'll see what other future products we capitalize on. ### 33. Review of Team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2023 **What do you like best about LiveRamp?** The team that supports us, in addition to the tool being very easy to use and navigate. I was able to find documentation easily for questions that I had. **What do you dislike about LiveRamp?** LiveRamp is a robust tool and it does require more resources and knowledge from the client side; it would be nice if there's a session or learning guide on best practices or business cases for us to review and consider. **What problems is LiveRamp solving and how is that benefiting you?** It's extremely helpful for us to better underdtand our first party data impact to our paid media for efficiency in our investment. ### 34. Profitable but at times difficult **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2023 **What do you like best about LiveRamp?** LiveRamp generates revenue from sources that we are not directly integrated with. **What do you dislike about LiveRamp?** Their legal department could use some help to streamline the agreements. We have way too many on file. **What problems is LiveRamp solving and how is that benefiting you?** They monetize our data in places we could not reach on our own. ### 35. Love the insights we gain with LiveRamp **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2023 **What do you like best about LiveRamp?** helps us unlock hidden value in our offering that we can share with customers **What do you dislike about LiveRamp?** initial onboarding was very bumpy. Sales team sold the product and disappeared and then told us we needed to spend more to actually get help with setup. Not good. **What problems is LiveRamp solving and how is that benefiting you?** LiveRamp helps us demonstrate how many users from our websites visit our customers's websites after discovering them first on our website ### 36. Trustworthy and Essential **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2023 **What do you like best about LiveRamp?** With technology constantly evolving, LiveRamp is essential for tracking campaigns without having to rely on cookies. It is easy to use as well. **What do you dislike about LiveRamp?** It may take a while to learn the platform. **What problems is LiveRamp solving and how is that benefiting you?** LiveRamp is essential in tracking campaigns without cookies. More and more users are opting out of cookies, making campaigns hard to track, but LiveRamp solves that problem with RampID. ### 37. Very expensive, and there are more emerging tech in the space like TTD UID that is free **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 17, 2023 **What do you like best about LiveRamp?** It's compatible with most martech platforms **What do you dislike about LiveRamp?** Can be very expensive. Need to pay every month regardless of usage and overage pricing is expensive if data records exceed monthly caps. **What problems is LiveRamp solving and how is that benefiting you?** It solves for cookieless targeting and can distribute CRM data without the need of a traditional DMP. ### 38. Review on liveramp **Rating:** 4.0/5.0 stars **Reviewed by:** Srivijaya S. | Bde, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2021 **What do you like best about LiveRamp?** LiveRamp helps us easily access for data onboarding. Easy to use. User friendly Transfer of information is trusted and secure. It is also user friendly environment **What do you dislike about LiveRamp?** Nothing much to mention.. they're doing a great job **What problems is LiveRamp solving and how is that benefiting you?** It helps us meet potential partners who could utilise our data. ### 39. Lots of Integrations. Easy. Reliable. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2021 **What do you like best about LiveRamp?** LiveRamp does a great job of having up-to-date integrations for a lot of platforms that allows us to upload and share audiences with various partners. The audiences are easy to upload, its fairly user friendly. **What do you dislike about LiveRamp?** Sometimes audiences can take a little while to update on the user's end who is receiving the audience. It has taken up to 72 hrs for audiences to be uploaded to a vendor's FB account. **What problems is LiveRamp solving and how is that benefiting you?** LiveRamp helps us share data in a secure and reliable way with vendors without handing over the original data files. It helps protect the integrity of the data. ### 40. Trusted Source of Data Connectivity **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2021 **What do you like best about LiveRamp?** Ease of use for data onboarding, user-friendly platform, and trusted safety of information being transferred. **What do you dislike about LiveRamp?** Delay/time required to onboard audiences, but depending on the audience size and backend matching that takes place this is understandable to provide accurate data. **What problems is LiveRamp solving and how is that benefiting you?** LiveRamp helps anonymize client's first-party data to be used for 1:1 targeting without sacrificing the quality and legitimacy of audiences. ### 41. data safe and in your control **Rating:** 4.5/5.0 stars **Reviewed by:** Nitish P. | Lead Developer, Data and Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2021 **What do you like best about LiveRamp?** Data Analytics Suite helps to combine data sets across and automate cleansing **What do you dislike about LiveRamp?** Not anything I dislike specifically but would like some visualization ability **What problems is LiveRamp solving and how is that benefiting you?** combine data sets across and cleansing ### 42. Great way to monetise your site traffic **Rating:** 4.5/5.0 stars **Reviewed by:** Mark A. | Head of In-Store, Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2021 **What do you like best about LiveRamp?** They have a good product for monetising site traffic **What do you dislike about LiveRamp?** You need to keep up to date with privacy laws to work with them, so this does require you to maintain your CMP. **What problems is LiveRamp solving and how is that benefiting you?** The main thing that we use Liveramp for is to monetise our site traffic ### 43. Audience Targeting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2020 **What do you like best about LiveRamp?** 1. Great customer support 2. Platform is very intutive to use 3. Very comprehensive DataStore **What do you dislike about LiveRamp?** 1. Time to onboard 1st Party segments sometime can be slow for some campaigns. 2. Provide more documentation on how the first data push and also refresh frequencies. Share best practices **Recommendations to others considering LiveRamp:** We have been working with liveramp for around 5 years now and we have had great support from all team to quickly identify the Audience we need and also onboard 1st party segments quickly. **What problems is LiveRamp solving and how is that benefiting you?** Mainly Audience targeting which has become the core of 90% of the campaigns. ### 44. LiveRamp is a Data Onboarding powerhouse! **Rating:** 4.5/5.0 stars **Reviewed by:** Amy B. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** I enjoy the technology that LiveRamp provides to enable me to help my clients and stay in control of their identity processes, while also enjoying personalized customer service to sort out all of the unique use cases that come my way. **What do you dislike about LiveRamp?** There are some limitations to the platform such as audience size limitations and other surprises that make understanding our data more difficult. It is not always easy to get these issues resolved. **Recommendations to others considering LiveRamp:** LiveRamp's identity solutions are the most experienced on the market and they are a frontrunner in their field. They offer many identify solutions and are easy to get started with. Service and support is terrific. **What problems is LiveRamp solving and how is that benefiting you?** I am able to offer my clients and platform partners onboarding services to help them eliminate data silos and device data to make our third party data actionable on the internet. ### 45. Great platform that can be better **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** I like the access Liveramp provides to the countless destinations we can push our audiences to within their Data Store. **What do you dislike about LiveRamp?** I dislike how cumbersome the process is to push a custom audience of ours to an end destination account. We have to first send the file to an SFTP folder, then wait for the file to ingest (which can take a day or two, and there appears to be no rhyme or reason for the delays), then we have to download the custom audience to a CSV folder and make alterations, and then reupload that file. I was actually attending a presentation today where the presenter talked about how the next step in the field of data transportation is the removal of manual processes, such as uploading CSV files. I really wish this process could be changed. Once I upload that CSV, I have to wait again, another day or two, and again no rhyme or reason as to why the delay takes however long it does, and then push the file to our clients seat in the destination (Which is usually the easiest part of the process, though walls/information we didn't know we needed to collect from the client, such as when you push to DataXu you need a custom pixel ID to push the audience, there is no way to know that information up front, you only find out when you push an audience, but I digress.) I wish this process was made easier and less manual. **What problems is LiveRamp solving and how is that benefiting you?** We are solving the ability to take fewer steps out of the campaign process for our clients. They no longer need to download a file from our platform and upload it to their own DSP account, but rather can just press a button and that file will appear in their account in a few days. The client's that use this LOVE IT, though the client's that use it and have problems with getting their files into their preferred destination accounts (A la Google Ads) have been frustrated when we cannot do that. ### 46. So Far So Great **Rating:** 5.0/5.0 stars **Reviewed by:** Lindsay F. | Sales and Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** I'm only half way through but so far I'm extremely impressed! It's my first RampUp and first introduction the data world. I'm new with my company and come from the publishing industry to there is a bit of a learning curve but I'm doing as well as can be expected. Really enjoyed the IdentityLink panel! So far the best part for me (since I'm in sales) is the networking opportunities. Everyone is really nice and open. **What do you dislike about LiveRamp?** I can't think of anything thus far..everything's been great. **What problems is LiveRamp solving and how is that benefiting you?** Meeting potential partners that could utilize our data. Letting people know that we exist. ### 47. Great partner for hypertargeting **Rating:** 4.5/5.0 stars **Reviewed by:** EB C. | Analytics Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** Contacts are very helpful and are always promptly responding and following up. It's the #1 partner for HIPAA compliant audience data integration **What do you dislike about LiveRamp?** Nothing yet - the team has been great at helping so far. **What problems is LiveRamp solving and how is that benefiting you?** We will be hypertargeting to make our campaigns more focused, efficient and effective. ### 48. great time, but crowded venue **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** speakers were good, content was spot on and great for the current workplace **What do you dislike about LiveRamp?** venue was simply too small. very difficult to get around and i could not get into all the sessions i wanted to because rooms were full **Recommendations to others considering LiveRamp:** It is great but I believe that the key is to understand the offerings fully and what they are selling. The digital world is complex and they have a great understanding of the marketplace **What problems is LiveRamp solving and how is that benefiting you?** ABM, CRM. The benefits are that we are able to message people offline through crm/ the platform ### 49. Easy to use with a lot of capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** We're able to get data from a multitude of different providers. Usually when we want custom segments, our data providers use LR to onboard. We also usually suggest LR for our clients as an onboarder as well **What do you dislike about LiveRamp?** Match rates can be a lot better, sometimes we hit only 40%, which for my insurance company that is more tranditional can be very limiting **What problems is LiveRamp solving and how is that benefiting you?** Being able to onboard data that would otherwise stay offline and being able to do more digital campaigns is a big benefit. ### 50. Identity = Linked **Rating:** 5.0/5.0 stars **Reviewed by:** Scott H. | Lead - Data Activation and Integration, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2019 **What do you like best about LiveRamp?** The platform is very responsive and allows me to link great data together. **What do you dislike about LiveRamp?** There seems to be a bit of a walled garden in how the platform actually combines data. **Recommendations to others considering LiveRamp:** Consider your data inputs **What problems is LiveRamp solving and how is that benefiting you?** Resolution. Customer Journeys. Attribution. ## LiveRamp Discussions - [Who uses LiveRamp?](https://www.g2.com/discussions/who-uses-liveramp) - [What is LiveRamp used for?](https://www.g2.com/discussions/what-is-liveramp-used-for) - [How many total inbound and outbound integrations do you have?](https://www.g2.com/discussions/integrations-3ac7a760-3a21-4c76-8f4b-44f5b6ba3590) - 1 upvote - [Can you append an omnichannel, people-based link to offline records?](https://www.g2.com/discussions/linkages) - 1 upvote - [Does your data onboarding service use probabilistic or deterministic matching?  If probabilistic, how do you match records accurately at the individual-level?](https://www.g2.com/discussions/matching) - 1 upvote - [View LiveRamp pricing details and edition comparison](https://www.g2.com/products/liveramp/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-24+15%3A18%3A31+-0500&secure%5Bsession_id%5D=5858dfe8-d789-4e26-9396-9d00e257931f&secure%5Btoken%5D=ffcce6122ae2664082687ab90d89d80454ce793f231bf0750ab12a2e1212292f&format=llm_user) ## LiveRamp Features **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Cross-Device Attribution - Custom Attribution **Centralized computation** - Centralized Computation **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Audience Data - Audience Data Providers** - Third-Party Data Access - Audience Segmentation - Audience Insights - Custom Audience Creation **Marketing Distribution** - Segmentation - Digital Advertising **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels **Localized computation** - Localized computation **Activation - Audience Data Providers** - Cross-Channel Targeting - DSP Integration - Data Enrichment - Audience Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **AI Capabilities - Audience Data Providers** - Predictive Audience Modeling ## Top LiveRamp Alternatives - [Hightouch](https://www.g2.com/products/hightouch/reviews) - 4.6/5.0 (396 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,166 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (445 reviews)