LiveRamp Reviews & Product Details

LiveRamp is both robust and reliable when it comes to managing identity, making sure that only the right individuals receive access or information from the company. Its strong privacy management features enable us to share data securely, without exposing any personally identifiable information. We rely on the app for data privacy and governance, which includes comprehensive identity resolution. LiveRamp’s compatibility with a wide range of marketing tools also makes it straightforward to activate audiences efficiently. Its effective data cleanup functions help eliminate duplicates, ensuring our analytics remain consistent and trustworthy. The app maintains a high level of compliance, so we never have to worry about identity resolution or the cleanliness of our data environment. LiveRamp is especially valuable for handling data from large companies, fostering trust during the onboarding process and ensuring smooth audience activation. Review collected by and hosted on G2.com.

LiveRamp lacks an outstanding and straightforward identity matching capabilities, and this makes it hard to conduct audit trail

Setting up LiveRamp is significantly challenging and complex, and this affects the activation process Review collected by and hosted on G2.com.

Handles data well once files are processed. Review collected by and hosted on G2.com.

Template requirements can be very confusing. Takes a long time to get updates on processing/final output. Review collected by and hosted on G2.com.

Ease of use, easy to learn and reliable. Review collected by and hosted on G2.com.

Sometimes takes a while to process data. Review collected by and hosted on G2.com.

LiveRamp is an intuitive platform that makes it easy to build smart, addressable audiences for our clients. Their team is responsive and always willing to build custom audience solutions with us as well. Review collected by and hosted on G2.com.

I'm looking forward to LiveRamp's continued growth in developing business areas, such as convergent TV. These areas are going to become even more important in the very near future as CTV gets closer to capturing 50% of the TV viewership in the US. Review collected by and hosted on G2.com.

The platform is simple to navigate and has pre-built analytics tabs for quick insights and easy access to key metrics. Review collected by and hosted on G2.com.

The platform almost always freezes and is very slow to load. Review collected by and hosted on G2.com.

LiveRamp usaully gets done what needs to be done and once you learn how to work with them, it begins to make sense. They have a scale that is unmatched and they know that and operate accordingly. Review collected by and hosted on G2.com.

It is at times extremely frustrating to work with LiveRamp because of their process breakdowns. Everything is a ticket or a different group or a different contact. There are often times when I know more about LiveRamp than the reps on the call. Review collected by and hosted on G2.com.

I like that LiveRamp has first party onboarding services as well as a 3rd Party Data Marketplace. Liveramp is the only business I trust with sensitive first party data handling. Review collected by and hosted on G2.com.

I dislike that Liveramp relies on automated support agents for troubleshooting ongoing issues. I would prefer that my LiveRamp representative be more on the ball when it comes to helping resolve ongoing issues in platform. Review collected by and hosted on G2.com.

The staff was incredibly helpful and I really liked the layout. The lounge rooms were perfect for grabbing a snack during the midday meetings and relaxing afterward. Review collected by and hosted on G2.com.

The bathrooms needed a bit more maintenance on toilet paper. Review collected by and hosted on G2.com.

LiveRamp is a great partner, equipping us to build custom audiences (job functions/seniorities at specific companies). We can then activate on these audiences across relevant ad platforms. The match rates of these audiences to platforms is improved thanks to their solution. Review collected by and hosted on G2.com.

The audiences we build can become stale at times and need re-visiting. They also don't push to every ad platform that is desired. Review collected by and hosted on G2.com.

Integration with a number of platforms and cutting edge technology to keep up with industry changes and innovation Review collected by and hosted on G2.com.

Only downside I could imagine is minimums and subscription pricing that prevents SMBs from benefiting Review collected by and hosted on G2.com.