--- title: Apollo.io Reviews meta_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 9678 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 9678 scale: '5' date_modified: '2026-07-05' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Apollo.io Reviews **Vendor:** Apollo.io **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.7/5.0 **Total Reviews:** 9,678 ## About Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. ## Apollo.io Pros & Cons **What users like:** - Users find Apollo.io **easy to use** , praising its intuitive UI and seamless integration of features. (1587 reviews) - Users benefit from **efficient lead generation** with Apollo.io, simplifying outreach and maximizing sales potential. (1349 reviews) - Users value Apollo.io for its **comprehensive database and seamless LinkedIn integration** , enhancing efficiency in prospecting. (1321 reviews) - Users find the **mass outbound automation** of Apollo.io incredibly efficient, saving significant time in their outreach efforts. (1317 reviews) - Users love the **time-saving automation** of Apollo.io, streamlining prospecting and outreach for increased productivity. (1123 reviews) - Automation (1071 reviews) - Efficiency (940 reviews) - Users appreciate the **efficient contact information retrieval** from Apollo.io, enhancing their lead generation and engagement efforts. (854 reviews) - Integrations (814 reviews) - Accuracy (801 reviews) **What users dislike:** - Users wish for improved **feature offerings** in Apollo.io, like multiple CRM integrations and better automation options. (559 reviews) - Users experience issues with **data inaccuracy** on Apollo.io, requiring manual verification and causing potential outreach errors. (469 reviews) - Users criticize the **steep learning curve** of Apollo.io, often finding the UI confusing and unintuitive. (458 reviews) - Users express concern over **limited features** , such as CRM integration and sequence restrictions in lower-tier plans. (431 reviews) - Users face challenges with **data inaccuracy** , encountering outdated or incorrect contact information that hampers outreach efforts. (420 reviews) - Outdated Data (412 reviews) - Inaccuracy (406 reviews) - Limitations (377 reviews) - Users find the **contact data accuracy lacking** , particularly with mobile numbers and updates in Apollo.io. (369 reviews) - Email Issues (366 reviews) ## Apollo.io Reviews ### 1. Streamlines Prospecting with AI, Needs Data Accuracy Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Ayush M. | Business Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I use Apollo.io daily for prospecting, especially for writing up sequences, sending out emails, and making calls. The new feature with the AI assistant definitely helps because I can give a proper command to build a sequence and do what's best for my day-to-day activity. It helps me automate tasks, allowing me to focus more on finding quality leads and starting the outreach. The initial setup was pretty easy and straightforward, and I've seen the evolution of the solution over time. **What do you dislike about Apollo.io?** I would say sometimes the information, the numbers, and the email addresses are not particularly right, so that could definitely be improved. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to solve daily prospecting challenges, automate sequences, and focus on finding quality leads, enhancing my day-to-day activities. ### 2. Vast Contact Database, User-Friendly with Minor Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Bita H. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Apollo.io?** I like that Apollo.io is user-friendly and it has almost all the companies I am searching for. It's great that I can make lists easily. The setup was quite easy, and I appreciate the wider range of contacts it provides. **What do you dislike about Apollo.io?** Some decision maker contacts are not available, and sometimes when you filter, the filter remains after you finish and doesn’t show the search results correctly. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to find contacts for marketing, accessing emails and phone numbers. It has most of the companies I was looking for. It's user-friendly, and I can make lists easily. ### 3. Streamlines Outreach with a Smart, Context-Aware AI Assistant **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos M. | Business Development Representative, Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I love that it streamlines our outreach processes! I'm not able to build out my messaging faster using the AI assistant. And it does a great job at keeping relevant information based off the data we've put into it about our business. **What do you dislike about Apollo.io?** I would like to see a more streamlined connection with LinkedIn to automate messaging on there. **What problems is Apollo.io solving and how is that benefiting you?** Eliminates the time we used to have to take to prospect and pull lead lists. As well as the time we took to manually build out sequences. ### 4. Really Good for Mapping and Extracting Contacts **Rating:** 5.0/5.0 stars **Reviewed by:** Kunal P. | Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2026 **What do you like best about Apollo.io?** Really good for mapping and taking out contacts **What do you dislike about Apollo.io?** It’s been kind of slow over the last few days, and downloads have been slow as well. **What problems is Apollo.io solving and how is that benefiting you?** added waterfall so its helpfull and intent for business developement ### 5. Streamlines Lead Generation with Intuitive Features **Rating:** 4.0/5.0 stars **Reviewed by:** Ashutosh J. | Growth Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Apollo.io?** I find Apollo.io to be incredibly useful for generating leads for business purposes. It helps me make lists for campaigns, schedule calls, and manage deals more efficiently than traditional methods. I am impressed with how well I can keep track of emails, including whether they've been opened or marked as spam. This tracking feature is very valuable to me and is something I really love about the service. The platform’s features such as targeting options by country and technology, as well as defining buyer personas, are necessary and valuable for me. I also like the feature related to calling functions, which adds to the platform’s robust capabilities. The initial setup was easy because Apollo.io is self-explanatory, and the demos with the team were very helpful, allowing us to become proficient within a week. **What do you dislike about Apollo.io?** I find it challenging that Apollo.io lacks an automated call recording feature. Sometimes, I have to manually start the recording, which should ideally be automated. The current setup does not always record the full conversation. This feature should be more streamlined and ensure that entire calls are consistently captured, with a straightforward option to stop the recording if needed. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to generate leads, manage deals effectively, and create campaign lists, improving my business processes. It helps me schedule calls and manage customer engagements efficiently. ### 6. All-in-One Prospecting and Outreach Platform **Rating:** 5.0/5.0 stars **Reviewed by:** PRAJWAL R. | Business Development Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about Apollo.io?** What I like best about Apollo.io is that it brings prospecting and outreach into one single platform. The database is extensive, the search filters are very precise, and the email sequencing tools make it easy to run personalized outreach at scale. It helps me find the right decision-makers faster and reduces the manual effort involved in building a pipeline. **What do you dislike about Apollo.io?** The data accuracy can sometimes vary depending on the industry or geographic region. There are instances where email or phone numbers need to be manually verified. It’s not a major drawback, but it does require periodic double-checking. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io solves the problem of fragmented prospecting. Earlier, I had to use separate tools to find leads, verify contact details, and manage outreach. Apollo brings everything into one platform. This saves time, reduces manual effort, and helps me reach the right decision-makers faster. As a result, my outreach volume and meeting conversions have improved. ### 7. Apollo.io Makes Lead Finding and Outreach Simple, Fast, and Efficient **Rating:** 4.5/5.0 stars **Reviewed by:** Sanjay K. | Senior Executive , Logistics and Supply Chain, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2026 **What do you like best about Apollo.io?** We like Apollo.io because it helps us easily find the right business leads from a large and reliable database. The platform is simple to use and saves time by combining lead search and email outreach in one place. It makes sales and marketing work faster, more organized, and more efficient. **What do you dislike about Apollo.io?** We dislike Apollo.io because some contact data is not always accurate or updated. The pricing and credit system can be confusing for new users. Also, advanced features are limited in the free plan, which reduces flexibility for small users. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io solves problems in warehousing, logistics, and supply chain by helping teams quickly find and connect with the right vendors, transporters, customers, and decision-makers. Instead of spending time searching for contacts or following up manually, it provides verified business data and automated outreach in one place. This improves coordination with suppliers and clients, speeds up communication, supports faster issue resolution (like delays or shortages), and helps build strong B2B relationships. Overall, it saves time, improves efficiency, and supports smoother operations across the supply chain. ### 8. Comprehensive, Multi-Functional Platform That Does It All in One App **Rating:** 4.0/5.0 stars **Reviewed by:** Mark O. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Apollo.io?** Comprehensive and multi-functional platform that achieves several tasks within a single app. **What do you dislike about Apollo.io?** There is a learning curve to overcome but there are instructional videos and obviously web based tutorials to check out. **What problems is Apollo.io solving and how is that benefiting you?** We are using the platform to improve our outreach communications and email sequence to reduce manual tasks. ### 9. Effortless Email Automation and Scheduling—Great Value for Basic Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Apollo.io?** I like the ease in automating emails and scheduling the times that the emails go out. It is free for use for basic tasks and I only need to upgrade for higher performance. **What do you dislike about Apollo.io?** I dislike that the UI takes some time to learn, it is not as intuitive as I hoped it would be. **What problems is Apollo.io solving and how is that benefiting you?** It is helping me automate gmails to organizations, I like how it integrates with my inbox without me having to bcc a lot of people ### 10. Fast Lead Sourcing **Rating:** 5.0/5.0 stars **Reviewed by:** Faaz K. | Talent Acquisition Specialist, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Apollo.io?** I like Apollo.io because it combines lead generation, contact data, and outreach automation in one platform, which saves time and improves targeting. **What do you dislike about Apollo.io?** The data accuracy can sometimes be inconsistent, and credit limits run out quickly during heavy usage. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me quickly find decision-makers and candidates, get their contact details, and reach out efficiently. This speeds up submissions and helps me close positions faster. ### 11. A powerful prospecting tool with the best UI/UX in the market **Rating:** 4.5/5.0 stars **Reviewed by:** Raghav D. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2024 **What do you like best about Apollo.io?** Apollo.io stands out with its clean and intuitive UI/UX, which is far better than competitors like RocketReach. The database is impressively large and diverse, providing access to high-quality leads across multiple industries. Additionally, the platform's search and filtering capabilities make it extremely easy to narrow down on specific prospects efficiently. **What do you dislike about Apollo.io?** While prospecting, applying too many filters occasionally causes the software to lag, which can interrupt workflow. Additionally, the customer support response times could be faster, as delays can sometimes impact critical tasks. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io has revolutionised our prospecting and email outreach processes by streamlining lead generation and automating follow-ups. It provides accurate, comprehensive contact information for decision-makers, helping us quickly identify and target verified leads across industries. The email sequence feature allows us to run personalised, multi-step campaigns at scale, saving hours of manual effort. With detailed analytics on open rates, click-through rates, and responses, we can continuously optimise our strategy. By combining robust lead data with automated outreach, Apollo.io has significantly improved our sales pipeline, engagement rates, and overall team productivity. ### 12. Used to be a great consolidation tool. **Rating:** 0.0/5.0 stars **Reviewed by:** Stephanie A. | Senior Revenue Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Apollo.io?** Apollo is a good consolidation product merging engagement system, calling system, and prospecting database in one tool **What do you dislike about Apollo.io?** The integration with HubSpot and Chrome Extension broke late summer/fall of 2025 causing us to be unable to sync contacts to sequencing directly from HubSpot The issue with Linkedin was also a red flag for us. We also had issue of job changes triggering email updates on key billing contacts in our system when the integration was set to never change email. The job change updates were not always accurate either. **What problems is Apollo.io solving and how is that benefiting you?** It was solving needing a single tool for prospecting. **Official Response from Andy McCotter-Bicknell:** > Hi Stephanie, thank you for the feedback! We did see multiple HubSpot + Chrome Extension sync problems in late summer/fall 2025, and those were resolved by October 2025. If you’re still seeing any trouble syncing contacts to sequences directly from HubSpot, we'd be happy to dig in and get it fixed quickly. ### 13. Intuitive Prospecting with Accurate Data and Smart Lead Suggestions **Rating:** 5.0/5.0 stars **Reviewed by:** Amith S. | Student, Higher Education, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2025 **What do you like best about Apollo.io?** I really appreciate how intuitive Apollo.io feels- it saves a lot of time when I’m searching for verified leads or building targeted lists. The data accuracy is impressive, and I love how the platform suggests similar leads or companies based on my existing searches. It’s like having a smart assistant for prospecting. **What do you dislike about Apollo.io?** While Apollo.io is an excellent all-in-one prospecting and engagement platform, one drawback is that the interface can feel slightly cluttered due to the numerous features it incorporates. It sometimes takes a bit of time to find specific tools or filters. Additionally, some contact data, especially for smaller companies, can be outdated or incomplete. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io has made my prospecting process much smoother. Before using it, I had to switch between several tools to find contacts, verify emails, and send outreach messages. Now, everything’s integrated I can build lists, set up sequences, and track performance in a single dashboard. It’s helped me work smarter and stay organized. ### 14. Apollo’s Powerful Filters Make It Our Best Choice **Rating:** 4.0/5.0 stars **Reviewed by:** Sanket A. | Product Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Apollo.io?** Apollo has very good filters compared to other platforms I’ve used. After trying a few other platforms, we switched to this one, and it’s been the best for us. **What do you dislike about Apollo.io?** Lots of chaos so many features at the same time hidden filters it's UX point actually for improvement **What problems is Apollo.io solving and how is that benefiting you?** We use this for our company, gupowder innovations, to support sales by reaching out to clients. ### 15. Solid Data Enrichment, but CRM Sync Duplication and API Limitations Create Friction **Rating:** 3.0/5.0 stars **Reviewed by:** Denis M. | Co-Founder, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Apollo.io?** The data enrichment capabilities are solid and the database is fairly comprehensive for prospect research and outreach. **What do you dislike about Apollo.io?** Acts more like a separate CRM system rather than a seamless integration or addon to existing platforms. Significant data duplication issues and workflow friction when trying to sync with primary CRM. Poor API integration capabilities and limited ability to automate data flow between systems. **What problems is Apollo.io solving and how is that benefiting you?** Helps with prospect research and lead qualification through comprehensive email and company data enrichment. However, the lack of seamless CRM integration creates more problems than it solves - requiring manual data management and causing duplicate records that waste time and create workflow inefficiencies. ### 16. Fully Integrated Platform, Valuable for Prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Philip S. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I use Apollo.io for prospecting and outreach, and it makes sequencing and managing the whole process really easy in one platform. I like that it's fully integrated, so I don't need any other tools. Staying in one place helps me stay focused as a salesperson. I can find data, create a call list quickly, and execute it in just minutes. The built-in power dialer is completely invaluable. **What do you dislike about Apollo.io?** It's expensive, and the credit system is quite hard to keep a track of. **What problems is Apollo.io solving and how is that benefiting you?** With Apollo.io, I easily sequence and manage outreach in one platform. Its full integration means I don't need other tools, keeping me focused. I quickly find data, create call lists, and execute them with the invaluable built-in power dialer. ### 17. Less services for the same price **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2024 **What do you like best about Apollo.io?** I do like having a database of potential client names and emails. **What do you dislike about Apollo.io?** They made a ton of changes to their pricing packages, which have made it less of a value. For example, in their email automation, you could connect five different email accounts to send emails from. Now it's only one at the same price level. Other features have been cut from one price level and moved to the more expensive one. They are pushing AI, but the AI writes horribly and requires a ton of work just to get an email good enough to send. They have added a ton of bells and whistles, but none of them are really that useful. The phone numbers are usually wrong. It seems geared toward tech sales. **What problems is Apollo.io solving and how is that benefiting you?** Finding qualified prospects and sales outreach. ### 18. The best lead gen software so far! **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra C. | Digital marketing consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Apollo.io?** I like that it has a free version, which really helps small businesses that can’t afford ZoomInfo or LinkedIn Navigator. **What do you dislike about Apollo.io?** the Linkedin profiles button sometimes does alerts on Linkedin that is used a lead gen software, not sure it accepts something outside LI navigator **What problems is Apollo.io solving and how is that benefiting you?** none, did not experience any difficulty so far ### 19. Efficient Prospecting Tool with Minor Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Bárbara D. | Event Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I find Apollo.io easy to use, especially for the daily tasks that I do. The LinkedIn extension works pretty well, which makes it valuable to me. I also appreciate the tool that allows us to see who and how many times someone opens emails. **What do you dislike about Apollo.io?** Sometimes they have the wrong data, and even if we try to add the right one, they do not let us. Also, sometimes it's kinda harsh to use - you definitely need a trainer. It's easy if you are just using the daily things, but to implement AI, for example, you need a trainer. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me by saving time looking for the right contacts with the LinkedIn extension and tracking email opens for follow-ups. ### 20. Efficient Contact Finder with Minor Room for Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2026 **What do you like best about Apollo.io?** I like using Apollo.io for finding real contact numbers, which has been quite beneficial. The initial setup was easy because of the suggested instructions. Overall, Apollo.io is quite good and working well. **What do you dislike about Apollo.io?** Sometimes the extension might not work as well as it could. Minor upgrades like features could be made. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for finding the real contact numbers. ### 21. Great Integration and Email Deliverability, Needs Better UX and Support **Rating:** 3.5/5.0 stars **Reviewed by:** Karan A. | Manager - Business Development **Reviewed Date:** November 05, 2025 **What do you like best about Apollo.io?** I use Apollo.io for data research, email sequences, and prospect calls. It provides databases relevant to my GTM strategies and helps automate the email outreach process through sequences. The AI inputs assist in drafting smarter emails. I like that the email deliverability ratio is good compared to other tools I’ve used. The seamless integration with our CRM makes database building easier. More emails get delivered, increasing the chance of a higher response rate from prospects. The integration feature is also helpful as it logs contacts, emails, and phone calls directly into the CRM, saving time. **What do you dislike about Apollo.io?** The overall user experience is a bit complex. At times, it gets difficult to navigate between features as it is too comprehensive. Also, the customer support could have been better. The navigation workflows are not that easy to use. At times, the page loads slowly, the information needed is not easily accessible and while reaching out to customer support, we faced delays in getting a call scheduled. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for databases related to GTM strategies. It automates email outreach with sequences and AI drafts smarter emails. It improves email deliverability and integrates with CRM to simplify database building, saving time by logging contacts and calls directly. ### 22. Powerful Email Automation, But Complex UI **Rating:** 3.0/5.0 stars **Reviewed by:** Kuhan R. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2026 **What do you like best about Apollo.io?** I like Apollo.io for automating emails and its enrichment of contact details across a large database. Another helpful feature is that when emails bounce, Apollo.io looks for another contact in their database, which is quite handy. **What do you dislike about Apollo.io?** The UI is very messy. Email prioritization needs help. Scheduling can be more granular. Integration with CRM has no analytics, making it difficult to track and sync progress between contacts in CRM and Apollo.io. The initial setup is not super intuitive, probably because they have a whole load of features I don't yet know how to use. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io automates emails and enriches contact details, helping me manage cadences efficiently and find alternative contacts when emails bounce. ### 23. Best app for finding contact details **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek A. | CEO, Architecture & Planning, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2023 **What do you like best about Apollo.io?** I have been using apollo.io for some time but one thing I feel is that this is not very user friendly. Searching through Apollo.io is quite confusing and I have to go around checking and finding details I am looking for. **What do you dislike about Apollo.io?** They should work more on AI features and make the interface more user friendly and easy to navigate. I use it for searching contact details. **What problems is Apollo.io solving and how is that benefiting you?** One of the biggest problem for any small business is to find contacts to approach. Apollo is providing every detail of any individual or a company which can be used for cold emails, cold callings, or even sales. I am using it to find and verify emails of potential clients and I get accurate data. I have closed many deals just by finding the right contact details through apollo. ### 24. Efficient Prospecting and Lead Enrichment Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Prajwal R. | Business Growth Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Apollo.io?** Apollo.io makes B2B prospecting and lead generation significantly easier. Its database of contacts and companies is extensive, and the filters allow precise targeting based on firmographics, job titles, and technologies. The outreach cadence features and email tracking help streamline outbound sales processes and keep communication organized. **What do you dislike about Apollo.io?** Some of the contact information can occasionally be outdated, which means verification is necessary before outreach. The learning curve can also be a bit steep for new users, especially when setting up advanced automation and sequences. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io solves the challenge of finding accurate and relevant leads quickly. It centralizes prospecting data and automates outreach workflows, which saves time on research and increases overall productivity. The ability to integrate with our CRM enhances data flow and keeps sales activities in sync. ### 25. All-in-One Sales Intelligence That Boosts Outreach Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** tapan s. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Apollo.io?** I like Apollo.io for its all-in-one sales intelligence—finding leads, tracking emails, and managing outreach efficiently. **What do you dislike about Apollo.io?** Its data accuracy isn’t always perfect, and the email limits on lower plans can be restrictive. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io simplifies the sales process by combining high-quality lead data with automated outreach tools in a single platform. Problems Solved Fragmented Tools: Replaces the need for separate apps for finding leads, verifying emails, and sending sequences. Dirty Data: Solves the issue of bounced emails and outdated contact info through a massive, verified database. Manual Labor: Eliminates the hours spent manually searching for prospects on LinkedIn. Bad Timing: Uses "Intent Data" to identify companies currently looking to buy, rather than reaching out at random. Key Benefits Saves Money: Consolidates your "tech stack" into one affordable subscription. Saves Time: Automates repetitive tasks like follow-ups and CRM data entry. Higher ROI: Helps you reach the right person at the right time with personalized, AI-enhanced messaging. ### 26. Efficient Outreach with Accurate Contact Data **Rating:** 4.5/5.0 stars **Reviewed by:** Harjoth S. | Business Lead, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about Apollo.io?** I like Apollo.io's mass mailing feature and how it provides contact details for most people I need to reach out to. I appreciate the ability to filter and narrow down the right HR decision makers, which helps me focus on the right folks instead of contacting everyone. The initial setup was very easy for me. **What do you dislike about Apollo.io?** Nothing specific to add, but I like Apollo the most out of all of them. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me identify ideal points of contact and access their details. I like their mass mailing feature and how easily I can filter and focus on the right HR decision makers, improving outreach efficiency. ### 27. Intuitive Platform Boosts Team Efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Shane K. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Apollo.io?** I find Apollo.io easy to use, which makes onboarding new people a breeze. The AI functionality is a big plus for me as it simplifies getting the reports I need and helps me build sequences. It also assists me in finding information within the system, answering questions when I'm unsure where to look. **What do you dislike about Apollo.io?** I think the improvements could be better view restrictions. I would like to be able to make it so no one can see anybody else's tasks. Right now, they have to make sure they turn on a filter. We've restricted them from doing other people's tasks, but being able to block them from even seeing them would be ideal. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps track our team's activity metrics, automates emails, makes phone calls, and enriches contact data. ### 28. Effortless Automation with Intuitive UI **Rating:** 5.0/5.0 stars **Reviewed by:** Fernando Velicia . | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Apollo.io?** I like that the interface is easy to understand, and their new AI is really helpful to create successful sequences. The initial setup is really easy; you just need to place a couple lines there. If you're part of a company, it's normally already set up, so you just need to place your name and start working on it. **What do you dislike about Apollo.io?** Well, the only thing that it didn't work as well is that I think that the post service or post sale services with customer success or support takes a little bit to engage with you, or they take a little bit to engage with you. So that's the only thing. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io automates and simplifies reaching and engaging with many people by creating sequences and automating processes. ### 29. Efficient Contact List Builder with Room for Data Accuracy Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Jerguz A. | Senior Business Development Representative, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Apollo.io?** I like that with Apollo.io, I can search for multiple companies and specific roles and titles. This feature makes it more efficient for me to find contacts like CIOs and CTOs across different companies without having to visit each company's LinkedIn page individually. I also find the initial setup really easy since it's browser-based. **What do you dislike about Apollo.io?** I feel that their data is somewhat old now compared to a few years back, so they need to improve on the data accuracy of the numbers that they provide for the contacts. Also, their credit system needs to be improved. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to find contacts efficiently. It saves time by eliminating the need to search each company on LinkedIn for relevant roles. ### 30. Apollo.io Makes Prospecting More Targeted with Strong Data Enrichment **Rating:** 4.5/5.0 stars **Reviewed by:** Rajat M. | Solutions Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Apollo.io?** Apollo.io is highly effective for prospecting, especially for identifying the right contacts and accessing accurate email IDs. Its data enrichment capabilities help fill gaps in customer information, making outreach more targeted and efficient. It als **What do you dislike about Apollo.io?** Email validation could be improved. Currently, we see bounce rates of around 7–9%, which could be reduced with more frequent data updates and stronger email verificatio **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io solves the problem of fragmented and incomplete prospect data by providing reliable contact information and enrichment in one place. This helps us identify the right prospects faster, improve outreach efficiency, and scale demand generation efforts with better data quality. ### 31. Centralized Lead Management with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Pratik J. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2026 **What do you like best about Apollo.io?** I use Apollo.io to find and verify leads, enrich contact data, and run outbound email sequences. It helps me identify ICP leads. I like how it combines lead data, enrichment, and outreach in one platform, which helps me to prospect better and quicker. The high-quality lead data and the ability to quickly find the right ICP using enriched leads are valuable to me. The initial setup was quite easy, and the onboarding was straightforward, allowing me to connect email, set up sequences, and start prospecting in no time. **What do you dislike about Apollo.io?** One area Apollo.io could improve is data freshness and accuracy in certain regions, where emails or job titles are sometimes outdated. I would like deeper insights. Better email deliverability insights are needed - clearer signals on inbox placement risk, spam triggers, and warm-up health at the sequence level. The CRM sync could be better - sometimes there are lags or duplicates when syncing with CRMs. Multi-channel enrichment needs improvement - deeper LinkedIn activity signals or recent hiring. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to find and verify leads, enrich contact data, and run outbound email sequences. It combines lead data, enrichment, and outreach in one platform, which saves me a lot of time and helps me prospect better and quicker. ### 32. Effortless Lead Generation, Needs Data Accuracy Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Apollo.io?** I like how Apollo.io makes it easy to look for leads and identify key stakeholders in organizations. It's great because as a product company, identifying buyers is crucial, and Apollo helps figure out who the decision-makers are. I also find getting their contact details easy for cold calling and email writing, which is very useful for our work. Additionally, the setup process for Apollo.io was quite seamless and very easy, which I appreciate. **What do you dislike about Apollo.io?** At times, the contact details provided by Apollo.io were not the most accurate. Some emails bounced back and phone numbers were incorrect, so the accuracy of the data could be better. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io lets me find leads and identify key decision makers, which helps grow my business. ### 33. Reliable Email Outreach with Apollo **Rating:** 5.0/5.0 stars **Reviewed by:** Savan K. | Demand Generation Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2026 **What do you like best about Apollo.io?** From my experience, Apollo distinguishes itself by making it easier to broaden your social network and by reliably generating valid, official email addresses from the lists you upload. I also appreciate the option to send outbound emails at a controlled pace, which closely mimics the manual outreach process. This approach can be advantageous for enhancing your email deliverability as well as increasing your chances of getting responses. **What do you dislike about Apollo.io?** The main issue I have with Apollo is that when using an organization account, it automatically selects the first email added as the default sender. If you don't catch this right away, it can cause significant problems later on. Additionally, changing the sender for each list or campaign is somewhat complicated and not as straightforward as I would like. **What problems is Apollo.io solving and how is that benefiting you?** Apollo is assisting us in addressing our outbound sales outreach challenges. Its prospect-scoring feature, along with the ability to identify valid emails and social profiles, helps us focus our efforts on higher-quality prospects, making our outreach more effective. ### 34. Effective Lead Sourcing, But Pricing Concerns me **Rating:** 4.0/5.0 stars **Reviewed by:** Rahul S. | GTM, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Apollo.io?** I appreciated that Apollo.io used to be very value for money and had a good quality of leads. I also found the initial setup pretty easy. **What do you dislike about Apollo.io?** Currently, the pricing has become very high. The AI stuff has made it less value for money. There's a need for improvement in the lead quality and making the AI features easier to opt out. Also, disconnecting the AI credits from the email credits would be better. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me with lead sourcing by finding decision makers and their contact info. However, I need to reverify leads before using them. ### 35. Versatile Tool with Room for Performance Improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Alec M. | BDR, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Apollo.io?** I like Apollo.io because it does a little bit of everything, making it an all-in-one tool. It's easy to use, and it simplifies finding contact data for anyone I need to reach. The features I use most include finding people, list building, sequence building, and custom AI prompts, which help me find a hundred leads a week. It's pretty easy to set up or connect things, and I haven't had any real issues with it. **What do you dislike about Apollo.io?** Yeah. I think for Apollo, the things that don't work well are it gets really slow and buggy, especially when you're dealing with thousands of leads. And also, when you're enriching leads, you can only select 25 at a time, and it just makes it really tedious. You can't bulk enrich without having the enterprise license. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me find leads and their contact data, allowing me to connect through email and call sequences efficiently. ### 36. Simplified Outreach with Seamless Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Metyu M. **Reviewed Date:** January 08, 2026 **What do you like best about Apollo.io?** I use Apollo.io for finding credentials of potential customers and clients. I appreciate the inmail services that provide a fast-paced communication method, which I use to conduct timely outreach. The user-friendly interface is a big plus, offering simplicity even when there are many features, and I can accomplish a lot with a free account. It's a strategic approach to attract customers with diverse needs. The recent updates have simplified the user interface, which aids significantly in sales farming and finding people. Setting up Apollo.io is straightforward, and it's genuinely helpful for startups in their early stages. The integration with other tools like Salesforce, HubSpot, or Bigi Apollo CRM is smooth. **What do you dislike about Apollo.io?** I do believe listing could be improved and simplified. I'd like to make listing more interactive such that I should be able to copy paste company credentials from one list to another to facilitate the process. Searching for companies different times and adding them to different lists one by one can be difficult. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to find credentials for potential customers, enhancing market research and outreach. It offers inmail services for fast communication, improving customer connections. ### 37. Value for Money compare to other tools like Lush **Rating:** 5.0/5.0 stars **Reviewed by:** Shashikant K. | Strategic Account Manager (BFSI) - South India, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Apollo.io?** Very easy to use and accuracy leve is high as compare to other tools like Lusha and get email.io..Also very helpful to figure out team hierarchy and respective department RPC **What do you dislike about Apollo.io?** Some cases no data available and if you can attest get email id this will help a lot if not phone number **What problems is Apollo.io solving and how is that benefiting you?** Biggest problem of sales person is to get RPC. Apollo helps very much to get email ids of your target person on single click. Easy way to get contact details using LinkedIn and chrome extension of apollo ### 38. Game-Changer for Job Searching and Networking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Apollo.io?** Apollo.io played a crucial role in my job search by helping me connect with professionals I would have never reached otherwise. In the exhausting and often discouraging process of finding employment after earning a master’s degree from a prestigious university, Apollo provided a valuable tool for outreach, networking, and discovering opportunities that made a real difference. **What do you dislike about Apollo.io?** While Apollo.io is a powerful platform, there are areas for improvement. Sometimes, contact information can be outdated, leading to unsuccessful outreach efforts. Additionally, the user interface could be more intuitive, making navigation and sequencing smoother for an even better experience. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io is solving the challenge of networking and outreach in the job search process. It provided me with direct access to key contacts and decision-makers, making it easier to connect with professionals I wouldn’t have reached otherwise. In a highly competitive job market, this level of access is invaluable. Thanks to Apollo.io, I was able to land a job—there’s truly nothing better than that. ### 39. Its a Good app for business management an reach out with leads **Rating:** 5.0/5.0 stars **Reviewed by:** Caroline d. | Country Manager México, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2022 **What do you like best about Apollo.io?** qualified leads, easy to use, good data. Its posible to track the views and clicks of the cadences **What do you dislike about Apollo.io?** maybe the quality of phone numbers, sometimes we spend credits and the phone number is random **Recommendations to others considering Apollo.io:** It's simple to use, but there are some tutorials videos to watch on the internet and learn about it. **What problems is Apollo.io solving and how is that benefiting you?** Get the new customers' email, send the emails easily with a template, set reminders to track every count, organize my schedules, and meet with reminds, lists, and notes. It's beneficial. ### 40. Good Data quality & easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Gagandeep c. | Customer success manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2024 **What do you like best about Apollo.io?** The quality of data of the contacts, email ids are authentic. The accuracy of the data is almost around 90%. I have been using Apollo.io since last 3 years for building a pre-sales and potential client database for my employer. We have also been able to schedule the calls with more than 10 leads. The workflow and built in email flow, followup, templates are very useful for tracking the cold emails. **What do you dislike about Apollo.io?** They can improve the contacts to be updated based on realtime as since there have been instances where the contact person was still mentioned under the company but in reality had moved out from the company. **What problems is Apollo.io solving and how is that benefiting you?** Looking out for data and email ids of the people i want to reach out for connection. ### 41. Powerful Analytics and Bulk Messaging Make Apollo.io a Sales Essential **Rating:** 4.5/5.0 stars **Reviewed by:** Rohan T. | Marketing Team, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Apollo.io?** Apollo.io is one of the strongest sales and marketing software. This tool help us in sending bulk SMS and emails to our customers and whenever they click on our email we get to know about it. This platform has helped us in getting a proper analytics of people who are interested in our business. So, that we can plan better to reach our target audience. **What do you dislike about Apollo.io?** The main challenge that I face with apollo.io is that some of the contact details the available on it are totally incorrect and in those cases the email does not reach to our customers. Also if you are using free plan of the software then you will have to face email sending limit everyday. **What problems is Apollo.io solving and how is that benefiting you?** It is quite simple and easy to learn about the user interface of apollo.io because they have a very simple user interface. Also this software help us in saving a lot of time by automating all the customer emails follow ups. I also like the brief analytics and report of data on their dashboard that it provides everyday. ### 42. Essential platform to scale prospecting with intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** rizzer t. | Head of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Apollo.io?** Apollo.io has transformed our B2B prospecting operation. Today we can identify, qualify, and approach leads in a much more strategic way, centralizing the entire funnel — from search to automated follow-up. The advanced filters and CRM integration save time and increase the response rate of the sales team. **What do you dislike about Apollo.io?** Some more advanced functions require a bit of a learning curve, and the interface could be more intuitive in certain automation modules. Other than that, the support is excellent and the system is constantly updated. **What problems is Apollo.io solving and how is that benefiting you?** Before Apollo.io, our prospecting team worked manually, with spreadsheets and separate tools. This made the process slow and with a low conversion rate. With Apollo.io, we centralized the entire operation — from searching for qualified leads to sending automated cadences and tracking responses. Today we are able to generate more opportunities in less time, with more accurate data and a clear view of the sales funnel. ### 43. Powerful Filters and Seamless Integration, But Power Dialer (UI Loading) Needs Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Karan R. | Business Development Executive, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2025 **What do you like best about Apollo.io?** What I value most about Apollo is its extensive selection of filters. These filters make the platform much more user-friendly for me, allowing me to refine my macro-level research down to a more targeted micro focus. This helps me discover more relevant data and pinpoint the right contacts for prospecting. Working in business development, I rely on Apollo every day. Another benefit is its simple integration process; in my experience, it connects smoothly with both Salesforce and LinkedIn. Whenever I visit a company website, Apollo syncs automatically without any problems. I have contacted Apollo's customer support two or three times, and each time my questions have been answered within an hour. This level of efficiency has made it much easier to incorporate Apollo into my daily workflow. **What do you dislike about Apollo.io?** I don't feel their are any such things that aren't helpful, but there is one issue I've noticed. Often, when I use the power dialer in Apollo, the UI tends to freeze. When this happens and a call connects, the dialer displays a blank name, so I can't tell who I'm speaking with. Additionally, I have a suggestion: sometimes, when I connect with people, they tell me it's the wrong number. I think Apollo should add a feature that allows users to tag a number as 'wrong number' right next to the person's contact. This way, when Apollo reviews the data, they can remove incorrect numbers, making Apollo's data more accurate and reliable. **What problems is Apollo.io solving and how is that benefiting you?** The first major benefit Apollo provides for me is access to a vast amount of data, which makes it much easier to reach out to people. Another important advantage is its sequences feature, which allows me to set up a series of actions—such as moving from LinkedIn messages to personal emails and connection requests. These actions are sent automatically, freeing me up to focus on my main tasks and work with more refined data. Additionally, Apollo includes a built-in dialer, which saves me money since I don’t need to purchase a separate app just for making calls. Having Apollo’s dialer gives me a real advantage by eliminating the need for an extra subscription. It also provides emails and phone numbers that are already marked as verified, making it much easier for me to identify the contacts I want to pursue and write to. ### 44. Effortless Lead Generation with Seamless LinkedIn Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Apollo.io?** I like that Apollo.io is easy to use and integrates well with platforms like LinkedIn. It's really convenient because when I'm on LinkedIn, I can easily add contacts with just one click, all on the same page. The initial setup was very easy too, which made getting started a breeze. I also prefer using Apollo.io for building lead lists over other services like Lemlist. **What do you dislike about Apollo.io?** I wish Apollo.io would increase the number of data provided and offer the latest emails of people to avoid old emails or generic emails like gmails when we need their work emails. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to find good leads and their right information, like emails and phone numbers. It's easy to use, integrates well with LinkedIn, and allows me to add contacts quickly with just one click. ### 45. Essential Tool to Identify the correct contact details **Rating:** 4.0/5.0 stars **Reviewed by:** Sohel T. | Business Development Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Apollo.io?** I like Apollo.io because of its ease of use; it's definitely the best part. I find the tools that help in getting phone numbers and emails of leads very useful. The extension that connects with LinkedIn is another specific feature I think is the best. Additionally, the number of filters it provides is quite valuable. **What do you dislike about Apollo.io?** I think sometimes the phone numbers are mismatched. It's like they are not updated very frequently, but sometimes we don't get the phone numbers. So that can be worked upon. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for mining data, identifying phone numbers, and getting leads. It helps identify the current, correct RPC for companies. ### 46. Invaluable Lead Generation Tool For Investment Banks **Rating:** 5.0/5.0 stars **Reviewed by:** Stewart S. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Apollo.io?** It is a major time saver when creating email campaigns, and sequences. Cut's sending hundreds of emails per week from hours to minutes. **What do you dislike about Apollo.io?** No live person feedback or ability to share a screen and walk them through a problem **What problems is Apollo.io solving and how is that benefiting you?** Finding the "off market' investment banking opportunities within certain verticals, that we can showcase to our buyside partners. ### 47. Accurate Data, Easy Setup, But Navigation Challenges **Rating:** 5.0/5.0 stars **Reviewed by:** Dana W. | Strategic Growth Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I appreciate Apollo.io for its accuracy of data, which is essential when retrieving contact information for prospects. It's the most reliable data aggregate source I have used over the years. Setting up Apollo.io was easy, which was a big plus for me. On top of this, I give Apollo.io a 10 out of 10 for how likely I am to recommend it to a friend or colleague. **What do you dislike about Apollo.io?** The list building process feels complicated, and the platform isn't easy to navigate because there are too many options to select. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to retrieve correct emails and phone numbers for prospects, providing the most reliable data aggregate source I've used over the years. ### 48. Effortless Contact Enrichment That Helps Us Reach Prospects Faster **Rating:** 4.5/5.0 stars **Reviewed by:** Ana G. | Inside Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Apollo.io?** Ability to enrich prospect contact information without manual work, giving my team the ability to reach prospects more efficiently. **What do you dislike about Apollo.io?** The Apollo.io dashboard can feel a bit confusing to navigate, especially for people who don’t have strong technical skills. **What problems is Apollo.io solving and how is that benefiting you?** We sell into an industry where gatekeepers and front desks typically answer the phone, so having Apollo.io as a tool to enrich contact information and find prospects’ direct dials is extremely beneficial. It has helped our team reach the right people more often and has contributed to higher connect rates overall. ### 49. Good Data Quality, but Filters Need Fixes and More Options **Rating:** 3.5/5.0 stars **Reviewed by:** Nitesh s. | Head of Business Development, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Apollo.io?** The data quality is pretty good. Some of the data seems a bit old, but overall it’s good. **What do you dislike about Apollo.io?** There are a few filters that don’t seem to be working properly. I’d also like to request adding more filters so I can target a more precise audience. **What problems is Apollo.io solving and how is that benefiting you?** Data procurement and data enrichment. ### 50. Apollo Review **Rating:** 3.0/5.0 stars **Reviewed by:** Tina P. | Manager - Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2025 **What do you like best about Apollo.io?** I'm finding that the information I receive is hit or miss, sometimes it is highly accurate and other times it is not. When I flag a number because it is disconnected or belongs to someone else, sometimes it gets updated and sometimes it does not. **What do you dislike about Apollo.io?** The information I've been getting recently has not been valid. **What problems is Apollo.io solving and how is that benefiting you?** I needed a good source for updating phone numbers and email addresses for my target accounts. Apollo has been very helpful by providing this information, increasing my contact rate. ## Apollo.io Discussions - [Is Apollo IO free?](https://www.g2.com/discussions/is-apollo-io-free) - 10 comments, 5 upvotes - [How do I submit my business to apollo](https://www.g2.com/discussions/24356-how-do-i-submit-my-business-to-apollo) - 11 comments, 4 upvotes - [What is Apollo.io used for?](https://www.g2.com/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes - [What are some other use cases for Apollo.io beyond lead generation?](https://www.g2.com/discussions/what-are-some-other-use-cases-for-apollo-io-beyond-lead-generation) - 1 comment, 2 upvotes - [What unique capabilities does Apollo.io offer for streamlining sales and marketing workflows?](https://www.g2.com/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 4 comments, 2 upvotes - [View Apollo.io pricing details and edition comparison](https://www.g2.com/products/apollo-io/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-05+13%3A51%3A51+-0500&secure%5Bsession_id%5D=2256ca19-216b-4fbd-8c77-9fdeb709d6f1&secure%5Btoken%5D=be7f6500b3a23f0f57b554de54f52beefec4447979eaab4671908841b890dec1&format=llm_user) ## Apollo.io Integrations - 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[Orum](https://www.g2.com/products/orum/reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Prospeo.io](https://www.g2.com/products/prospeo-io/reviews) - [Retell AI](https://www.g2.com/products/retell-ai/reviews) - [Revenue Hub](https://www.g2.com/products/revenue-hub/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Smartlead](https://www.g2.com/products/smartlead/reviews) - [Surfe](https://www.g2.com/products/surfe/reviews) - [Trellus - Real-time cold call AI assistant](https://www.g2.com/products/trellus-real-time-cold-call-ai-assistant/reviews) - [Twilio SendGrid Email API](https://www.g2.com/products/twilio-sendgrid-email-api/reviews) - [Vidyard](https://www.g2.com/products/vidyard/reviews) - [Webex Contact Center](https://www.g2.com/products/webex-contact-center/reviews) - [Webex Suite](https://www.g2.com/products/cisco-webex-suite/reviews) - [WebsiteTracker](https://www.g2.com/products/websitetracker/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Apollo.io Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Core Conversational Capabilities - AI Chatbots** - Controlled LLM Response Generation - Context Maintenance Within Sessions - Natural Language Understanding & Intent Inference **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Dialing Options** - Preview Dialing - Predictive Dialing **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Grammar** - Grammar Check - Tone Check - Sentence Formatting **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Voice** - Accuracy **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Lead Monitoring** - Features - Performance - Identification **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Revenue Sourcing and Forecasting** - Revenue History - Pipeline Management - Dashboard Analytics - Multi-Device Data Visualization - Data Segmentation - Predictive Forecasting - Revenue Operations Cadence **Calendar View** - Multi-Calendar View - Customizable Viewing **Integrations** - MS Teams Integration - Email Integration - Zoom Integration - Google Meet Integration - Salesforce Integration **Data** - Reliability - Data Security **Generative AI** - AI Text Generation **Meeting Prep - AI Meeting Assistants** - Agenda Management - Virtual Meeting Hosting - Automated Scheduling **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Sales Performance Management** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Coaching** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Training** - Playbook Creation **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Analytics** - Open Rates - Link Activity - Attachment Activity **Incentives** - Leaderboards **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights **Agent Tools** - Whisper Coaching - Callback Scheduling - Call Recording **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts **Transcription** - Speaker Identification - Timecode Management - Custom Dictionary **Data Capture** - Mobile - Websites - Social Media - Data **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **CRM Data Enrichment** - Calendar Sync - Email Activity Capture - Conversation Intelligence - Marketing Leads - Contact Capture **Shared Calendar** - Calendar Collaboration - Multiple Calendar Management **Branding & Customizatio** - Custom Booking Page - Personalized Links - Personalized Web Embed **Interaction** - Complex Query Handling - Natural Conversation - Understanding - Context Management - Customizability **Meeting Automation - AI Meeting Assistants** - Automated Note-Taking - Voice Recognition - Action Item Tracking **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Email Verification** - Decision Making **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Feedback** - Review - Scorecard - Leaderboard - Real-Time Updates - Notifications **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Contacts** - Personalization - Information Locater - Record Prospect Data **Customizations** - Email Platform Integration - Email Scheduling - Notifications - Email Categorization - Templates **Personalization** - Custom Reports - Dashboards - Goal Setting **Task & Flow Management - AI Chatbots** - Scripted Dialogue & Decision Tree Support - Fallback Responses for Unknown Queries **Performance Analysis** - Coaching - Peformance Tracking **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Automation** - Voice Activity Detection - Interactive Voice Response (IVR) - Call Scrubbing **Content ** - Idea Recommendation - Content Generation **Editing** - Collaboration - Spell Check and Punctuation - Text Editing - Translation **Analytics** - Export/Import - Reporting **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Account Management** - Nonengaged Accounts - Account optimization - Historical Patterns - Rep Performance - Account Engagement - Historical Win/Loss Patterns **Accessibility** - Screen Reader Compatibility - Keyboard Shortcuts **Automatic Rules & Configurations** - Set Working Hours - Automatic Updates - Buffer Times **Learning** - User Interaction Learning - Error Learning **Generative AI** - AI Text Summarization **Generative AI** - AI Text Generation **Meeting Insights - AI Meeting Assistants** - Sentiment Analysis - Personalization - Smart Summaries **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Customization **Campaign Execution** - Prioritized Accounts - Trending Accounts - Email Campaigns **Management** - Conversion Viability - Workflow **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking **Administrative** - Integration - Employee Structure - Behavior Monitoring **Sales Analysis** - ROI Forecasting - Sales Forecasting **Deployment & Embedding - AI Chatbots** - API Access for Business System Integration - Web Widget & SDK Embedding **Integration** - Data Security - API - Integrates With Existing Applications **Customization** - Forms - Personalization - Templates - Integration **Integration** - Sync Multiple Calendars - Import Events - Software Integrations **Content Generation** - Creativity - Content Accuracy **Generative AI** - AI Text Summarization **Generative AI** - AI Text Generation **Accessibility - AI Meeting Assistants** - Language Translation - Real-Time Transcription - Accessibility Guidelines Compliance **Agentic AI - Revenue Operations & Intelligence (RO&I)** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Auto Dialer** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Business Scheduling** - Autonomous Task Execution - Multi-step Planning **Platform** - Data Synchronization - Analysis **Admin & Configuration - AI Chatbots** - No-Code Conversation Design **Notifications** - Customized Calendar Notifications - Location-Based Alerts **System** - API Flexibility - Update Frequency and Utility - Cross-Platform Compatibility - Software Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Transcription** - Autonomous Task Execution - Cross-system Integration - Decision Making **Agentic AI - AI Meeting Assistants** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Decision Making **AI Capabilities - Auto Dialer** - Call Prioritization and List Optimization - Compliance Monitoring - Speech Analytics and Sentiment Analysis **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - AI Chatbots** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Meeting Capture & Retention - AI Meeting Assistants** - Bot Presence - Meeting Moments Management - Audio or Video Recording **Agentic AI - Calendar** - Cross-system Integration **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging **Monitoring & Improvement - AI Chatbots** - Feedback-Driven Response Optimization **Reliability & Safety - AI Chatbots** - Guardrails & Content Controls ## Top Apollo.io Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,875 reviews) - [Amplemarket](https://www.g2.com/products/amplemarket/reviews) - 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