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Apollo.io Reviews & Product Details

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Pricing provided by Apollo.io.

Free

Free
1 user Per Month

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Apollo.io Demo - Pipeline Builder
Find the right people and book quality meetings
Apollo.io Demo - Meeting Assistant
Close more deals, faster, with AI-assisted meetings
Apollo.io Demo - Data Enrichment
Access accurate data where you need it, when you need it
Apollo.io Demo - Go-To-Market Platform
Run your entire sales cycle on unified customer data
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Apollo.io Reviews (9,253)

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Reviews

Apollo.io Reviews (9,253)

View 2 Video Reviews
4.7
9,253 reviews

Pros & Cons

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Anvita P.
AP
Research Assistant
Enterprise (> 1000 emp.)
"One of the Best Database Platform"
What do you like best about Apollo.io?

Apollo is very useful tool to help streamline lead generation and sales outreach. As per my using experience, I could easily find out valid email addresses most of times and even its free to use very easily. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Apollo needs to improve its few features like direct phone, cell phone etc. in free version. because some times HQ phone numbers are there in most of the cases even direct phone numbers mentioned. Review collected by and hosted on G2.com.

Prasad D.
PD
Laravel Developer
Small-Business (50 or fewer emp.)
"Best Email Finder Software"
What do you like best about Apollo.io?

One of best thing of apollo.io is it gives sufficient of amout of leads accociated with that domain . It save lot of time in lead generation and also gives verified phone numbers for contact is the best thing of it . Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Sometimes finding university or educational institute related leads it not gives sufficient amout of leads .Apollo.io should have feature like hubspot so that lead can directly send via apollo platform. Review collected by and hosted on G2.com.

MM
Technical solution professional
Information Technology and Services
Mid-Market (51-1000 emp.)
"Apollo.io: A Smarter Way to Discover and Engage Prospects"
What do you like best about Apollo.io?

The Apollo.io has become much more powerful and user-friendly, making prospecting and outreach smoother than before. The AI-driven improvements help identify better leads, automate tasks faster, and reduce manual effort. Data enrichment has also improved, offering more accurate contact details and direct numbers. The interface feels cleaner and easier to navigate, especially when creating sequences. Their growing recognition on G2 shows strong user trust and consistent performance. I also appreciate how Apollo now combines lead database, email outreach, and engagement analytics in one place. The overall speed and reliability of the platform have increased noticeably. It’s cost-effective for small and medium teams who want everything in a single tool. The onboarding process has become simpler, letting users get started quickly. Overall, Apollo.io feels more polished, smarter, and more efficient than previous versions. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Apollo.io can improve its overall data accuracy and reduce credit consumption. Review collected by and hosted on G2.com.

Aman Kumar F.
AF
Young Researcher
Small-Business (50 or fewer emp.)
"One of the best email finder!"
What do you like best about Apollo.io?

I don't like their new interface much. The earlier one was better and easier to navigate. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

They could improve more on the User Interface and the UX side of things. Review collected by and hosted on G2.com.

Abhijeet K.
AK
Digital Marketing Team
Mid-Market (51-1000 emp.)
"Revolutionized Our Sales and Marketing with AI-Driven Lead Management"
What do you like best about Apollo.io?

Apollo.io is a AI based tool that manages our company's sales and marketing this software help us in generating online customer leads and do the follow ups on a regular basis we send them emails l, text messages, and connect them through whatsApp business also for briefing our the product details. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

They provide a trial version of only 7 days and during the trial version of apollo.io you get only a few number of free emails that you can send to your customers free of cost. And this number is not enough to understand the software usability for long-term. Review collected by and hosted on G2.com.

JY
Marketing Specialist
Information Technology and Services
Mid-Market (51-1000 emp.)
"Apollo.io Makes Lead Generation Faster, Smarter, and Easier"
What do you like best about Apollo.io?

Apollo.io makes prospecting incredibly efficient by combining lead database, email outreach, sequencing, and workflow automation in one platform. The contact data is easy to filter with advanced search criteria, and the UI is clean, fast, and intuitive.

The built-in email sequences and LinkedIn automation save a ton of time, and integrations with CRMs streamline the entire outbound workflow. Tracking (opens, replies, click rates) is clear and helpful. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Some data—especially phone numbers—can be inaccurate or outdated, depending on the industry or region. Email deliverability is generally good, but occasionally bounce rates spike.

There’s also a learning curve because there are so many features. Reporting is fine but could offer more customization. Daily email-sending limits on certain plans feel restrictive for high-volume outreach. Review collected by and hosted on G2.com.

Peter B.
PB
Principal & WSI Marketing Consultant
Computer Software
Small-Business (50 or fewer emp.)
"Best Lead Intelligence Platform for the money."
What do you like best about Apollo.io?

he price is just right. The data seems pretty accurate. I like the seamless integration with Hubspot, The ability to seamlessly contact with HubSpot and Google Workspace is nice. Plus, the Chrome plugin gives me access to people data from any website or LinkedIn. They improved the sequences a bit, and AI is coming along nicely. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Some B2C companies are not in Apollo. Especially if they are small businesses, it would be great it they could pull data from the state's business registry aleast to get the owner's name and address. Same with towns' businesses that are inside the towns'/citys websites. This is all public data. Also, some emails are missing from the business. Review collected by and hosted on G2.com.

KETAKI C.
KC
Business Development Executive
Information Technology and Services
Mid-Market (51-1000 emp.)
"Empowers Outreach with Easy Automation"
What do you like best about Apollo.io?

I truly appreciate the automation features in Apollo.io. The sequences feature is particularly beneficial as it automates a significant part of my workflow, including LinkedIn requests and emails, which greatly enhances my productivity. This feature significantly simplifies managing outreach tasks and ensures that my routine tasks are completed without manual intervention. Additionally, I am impressed with the ease of setup for Apollo.io, thanks to sessions led by Noah Cruz, which provided valuable insights into maximizing the use of Apollo. The platform's capability in finding contact details and company revenue information is also highly valuable, enabling efficient lead and company information discovery. Overall, these aspects of Apollo.io stand out to me, making it an essential tool in my daily operations. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

I think the email deliverability is a limitation because, in a day, Apollo.io allows the sending of only 25 to 50 emails. Increasing this limit would enable me to send more emails through Apollo, which would be beneficial. Review collected by and hosted on G2.com.

Ashutosh J.
AJ
Growth Specialist
Mid-Market (51-1000 emp.)
"Streamlines Lead Generation with Intuitive Features"
What do you like best about Apollo.io?

I find Apollo.io to be incredibly useful for generating leads for business purposes. It helps me make lists for campaigns, schedule calls, and manage deals more efficiently than traditional methods. I am impressed with how well I can keep track of emails, including whether they've been opened or marked as spam. This tracking feature is very valuable to me and is something I really love about the service. The platform’s features such as targeting options by country and technology, as well as defining buyer personas, are necessary and valuable for me. I also like the feature related to calling functions, which adds to the platform’s robust capabilities. The initial setup was easy because Apollo.io is self-explanatory, and the demos with the team were very helpful, allowing us to become proficient within a week. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

I find it challenging that Apollo.io lacks an automated call recording feature. Sometimes, I have to manually start the recording, which should ideally be automated. The current setup does not always record the full conversation. This feature should be more streamlined and ensure that entire calls are consistently captured, with a straightforward option to stop the recording if needed. Review collected by and hosted on G2.com.

PRAJWAL R.
PR
Business Development Executive
Mid-Market (51-1000 emp.)
"All-in-One Prospecting and Outreach Platform"
What do you like best about Apollo.io?

What I like best about Apollo.io is that it brings prospecting and outreach into one single platform. The database is extensive, the search filters are very precise, and the email sequencing tools make it easy to run personalized outreach at scale. It helps me find the right decision-makers faster and reduces the manual effort involved in building a pipeline. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

The data accuracy can sometimes vary depending on the industry or geographic region. There are instances where email or phone numbers need to be manually verified. It’s not a major drawback, but it does require periodic double-checking. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Apollo.io.

Free

Free
1 user Per Month

Basic

$49.00
1 user Per Month

Professional

$79.00
1 user Per Month
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Apollo.io Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Search
Lead Validation
Lead Enrichment
Lead Quality
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