--- title: Apollo.io Reviews meta\_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 9819 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9819 scale: '5' date\_modified: '2026-08-28' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Apollo.io Reviews & Product Details Visit Website Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. * * * Product Website Apollo.io Seller [Apollo.io](https://www.g2.com/sellers/apollo-io) Discussions [Apollo.io Community](https://www.g2.com/products/apollo-io/discuss) Languages Supported English, Portuguese, Spanish Solution Type All-in-One Overview by Andy McCotter-Bicknell ![Upwork](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Upwork") Used by Upwork and 2 others ##### Featured Companies [ ![Upwork](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Upwork") Upwork](https://www.g2.com/products/upwork/reviews)[ ![Lifted](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lifted") Lifted](https://www.g2.com/products/upwork-global-inc-lifted/reviews)[ ![Voucher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Voucher") Voucher](https://www.g2.com/products/voucher/reviews) Beta Show More ## Pricing Pricing provided by Apollo.io. ### Free Free 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) ## Apollo.io Integrations (63) What do users say about integrations? Verified by Apollo.io [Show More Integrations](https://www.g2.com/products/apollo-io/integrations) ![Anil P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anil P.") AP Anil P. Founder Computer Software Small-Business (50 or fewer emp.) 8/22/2026 "Apollo.io’s Intuitive UI, Fast Search, and AI-Powered Outreach Deliver Outstanding ROI" 4.5/5 What do you like best about Apollo.io? Apollo.io stands out with its modern, intuitive UI/UX that makes contact discovery and sequence building seamless. Its built-in AI intelligence helps generate effective email copy and identify high-intent accounts quickly. The platform’s overall performance and search speed are impressive, while its native integrations with major CRMs keep lead data synchronized in real time. Combined with responsive customer support and smooth onboarding guides, it delivers unmatched value and outstanding ROI compared to using separate database and outreach tools. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? While Apollo.io offers strong functionality, some contact data—particularly direct phone numbers and region-specific company details—can occasionally be outdated or lead to email bounces. The user interface can also feel a bit cluttered given the sheer number of features, which creates a learning curve for beginners. In addition, credit consumption and filtering limits on lower-tier plans could be more generous. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io addresses the fragmentation and manual inefficiency in our sales pipeline by bringing lead prospecting, contact verification, and cold email outreach together in one platform. Before Apollo, we spent far too many hours hunting for leads, verifying emails with separate third-party tools, and then moving that data into our outreach software. Now, our team can quickly identify qualified decision-makers, run automated multi-step sequences, and sync every interaction straight into our CRM. As a result, we’ve reduced prospecting time by more than 50% and have seen more consistent improvements in response rates and overall pipeline generation. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ankit S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ankit S.") AS Ankit S. Project Manager Small-Business (50 or fewer emp.) 8/18/2026 "Apollo.io’s Robust Prospecting Tools and Powerful Filtering" 5/5 What do you like best about Apollo.io? What I like most about Apollo.io is the combination of its large contact database and prospecting tools. It makes it easy to find relevant companies and decision-makers, build targeted prospect lists, and manage outreach from one platform. The filtering and search options are particularly useful for narrowing down prospects and focusing on the right accounts. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The main thing I dislike about Apollo.io is that the platform can feel a little overwhelming when you first start using it. There are a lot of features, filters and options to learn. The contact data is also not always 100% accurate, so I still need to verify some information before reaching out. Pricing can also become a consideration as usage and requirements increase. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io solves the challenge of finding the right prospects and building targeted lead lists. Instead of spending hours researching companies and decision-makers manually, I can use filters to quickly identify relevant prospects and access contact information in one place. This saves time, makes our outreach more targeted, and helps us build a more consistent sales pipeline. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Sunny J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sunny J.") SJ Sunny J. Business Associate Enterprise (\> 1000 emp.) 8/16/2026 "Apollo.io Streamlines Prospecting, Contact Intelligence, and Outreach in One Platform" 4.5/5 What do you like best about Apollo.io? What I like most about apollo.io is how it combines prospecting, contact intelligence, and outreach in a single platform. Instead of using multiple tools to identify companies, find decision makers, and engage them , apollo streamline the entire process m Review collected by and hosted on G2.com. What do you dislike about Apollo.io? One area where apollo.io can sometimes be challenging is data accuracy. Since contact information can changes frequently, there can occasionally be outdated records or email addresses. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? It solves problem of finding and engaging the right prospects efficiently. Traditionally sales teams spend a lot of time searching for decision makers, verifying contact information and managing outreach thr multiple tools. Apollo brings these capabilities together by providing a large b2b database, advanced search filters and outreach automation in one platform. The benefits to me is increased productivity and better targeting. Instead of spending hours researching companies and contacts. I can quickly identify the right stakeholders, personalize my outreach and focus more on building relationships and creating value for clients Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Jeet S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeet S.") JS Jeet S. Senior Technology Specialist Information Technology and Services Small-Business (50 or fewer emp.) 8/13/2026 Guest users or non-business users of the software, not included in G2 scores. "Apollo - Powerful All-in-One Sales Platform, but Complex UI, Slowdowns, and Limited AI Credits" 3.5/5 What do you like best about Apollo.io? It's a powerful all in one platform but its UI can feel overly complicated a first due to its combined lead search, filters, contact, sequences, CRM, reporting in one place. It's performance also feels slow due to it's to much of workloads in it. It has AI capabilities, so it makes it a bit slow. Its very useful for sales teams, yet users like me need time to understand its workflow and configure campaigns correctly. It can be costly to use to with AI capabilities as Free Credits are limited. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? As I mentioned, its UI can feel overly complicated because it tries to combine too many things in one place. Performance also feels slow at times, likely because it’s handling too many workloads at once. Its AI capabilities seem to make it even slower. I haven’t done any integrations yet because of the slowness. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? To be honest, it's not yet solved anything for me till now. I wanted to use it for ease in my business, which it didn't solve. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Meghana R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Meghana R.") MR Meghana R. Software Engineer Mid-Market (51-1000 emp.) 8/13/2026 "All-in-One Prospecting and Outreach That Saves Serious Time" 4/5 What do you like best about Apollo.io? For me, the biggest advantage was being able to handle prospecting and outreach in one place. The database is straightforward to search, and the filters make it fairly easy to narrow in on the right audience. I also appreciated being able to organize prospects into lists and automate follow-ups, which saved me a lot of manual work. Overall, it was much more efficient than finding prospects elsewhere and then transferring them into a separate sales tool. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? At first, the sheer amount of information available can feel overwhelming, and it took me a while to get comfortable with all the filters and features. I also noticed that the contact details aren’t always completely accurate, so I wouldn’t rely on every email address or phone number without verifying it first. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo made my prospecting process more structured and far less time-consuming. Rather than manually hunting for companies and contacts across multiple sources, I was able to build a targeted prospect list in one place and then move straight into outreach. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Sanskar M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanskar M.") SM Sanskar M. Business Development Executive Small-Business (50 or fewer emp.) 7/21/2026 Guest users or non-business users of the software, not included in G2 scores. "Apollo.io Supercharges Prospecting with Powerful Data, Sequencing, and CRM Integration" 5/5 What do you like best about Apollo.io? What I like best about Apollo.io is its extensive B2B contact database, accurate company information, email sequencing, and CRM integration. It makes prospecting faster by allowing me to find the right decision-makers, verify contact details, and manage outreach from a single platform. The advanced search filters and lead enrichment features are especially valuable for targeted sales. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? While Apollo.io is a powerful platform, contact accuracy can sometimes be inconsistent, especially for direct phone numbers and email addresses. Some company data may be outdated, and email verification isn't always perfect. Additionally, the credit system can feel restrictive for users who do high-volume prospecting, and occasional duplicate or incomplete records require manual verification. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io solves the challenge of finding and reaching the right decision-makers efficiently. Instead of spending hours searching for company contacts manually, I can quickly identify procurement managers, purchase heads, and other key stakeholders. This saves significant time, improves the quality of my prospecting, and increases the chances of connecting with the right people. The platform also helps me organize leads, automate outreach, and manage follow-ups, making my sales process more productive. Review collected by and hosted on G2.com. Show More 8/13/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Alejandro B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alejandro B.") AB Alejandro B. Operational Manager Program Development Small-Business (50 or fewer emp.) 8/12/2026 "Apollo.io for Prospecting leads" 4/5 What do you like best about Apollo.io? What I like most about Apollo.io is how it brings prospecting, contact information and outreach into one place. It saves a lot of time compared to using several different tools and I find the search and filtering options especially useful when I’m trying to find the right people to reach out to. It’s also easy to use without feeling overly complicated. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The main thing I dislike is that it can feel a bit overwhelming at first. There are a lot of features and options, and it takes some time to figure out the best way to set everything up. I also feel that some of the data isn't always as accurate or up to date as I would expect so I still need to double-check information before reaching out to prospects. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io is helping us solve one of our biggest challenges: finding the right companies and people to reach out to without spending hours researching them manually. It gives us a much easier way to identify potential clients, find the right contacts, and build targeted outreach lists. This saves us a lot of time and makes our business development process more consistent. It also helps us spend more time actually talking to potential clients instead of doing manual research. Review collected by and hosted on G2.com. Show More 8/13/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite PT Pankaj T. Specialist - VONAGE Enterprise (\> 1000 emp.) 8/13/2026 "Apollo.io Makes Lead Generation Simple with Powerful Filters" 4/5 What do you like best about Apollo.io? What I like most about Apollo.io is how helpful it is for lead generation. I used it for direct marketing services to find potential leads by applying filters like job title (for example, IT Manager). It made it easier to identify the right decision-makers and gave me access to company phone numbers and email addresses, so I could reach out to potential leads more directly. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? One thing I dislike about Apollo.io is that some contact information may not always be accurate or up to date, so I sometimes need to verify phone numbers and email addresses before reaching out. Also, the large number of filters and features can take some time to learn and use effectively. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps solve the problem of finding the right prospects and their contact information for lead generation. In my work with direct marketing services, I use filters such as job title, company, and industry to quickly find relevant decision-makers like IT Managers. Having access to business phone numbers and email addresses saves time on prospect research and makes it easier to reach potential leads, which helps improve the efficiency of our outreach and lead-generation process. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Sanju K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanju K.") SK Sanju K. Senior Research Assistant Information Technology and Services Enterprise (\> 1000 emp.) 8/13/2026 Guest users or non-business users of the software, not included in G2 scores. "All-in-One Prospecting with Smart Filters, Automation, and AI" 5/5 What do you like best about Apollo.io? What I like most about Apollo.io is that it brings prospecting, contact data, and outreach tools together in one place. The search filters make it much easier to narrow down and find the right contacts, and the automation features save me a lot of time when it comes to follow-ups. I also appreciate the clean interface and the AI features, which make it easier to find, organize, and manage prospects more efficiently. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The main thing I dislike about Apollo.io is that the sheer number of features can feel a bit overwhelming at first. Some of the more advanced filters and settings take time to figure out, and the pricing can get expensive for smaller teams as their usage grows. I also feel the onboarding experience could be clearer and more straightforward for new users. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps me solve the challenge of finding the right prospects and managing outreach efficiently. Rather than hunting for contact details across multiple sources and then tracking follow-ups manually, I can handle most of that in one place. The filters, contact database, and automation features save me time, keep me organized, and let me focus more on real conversations with potential customers. Overall, it makes my sales and lead-generation process noticeably more efficient. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Pawan M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pawan M.") PM Pawan M. Customer Service Associate Mid-Market (51-1000 emp.) 8/13/2026 "Apollo Streamlines Prospecting with a Massive B2B Database and Built-In Cold Email Sequences" 4.5/5 What do you like best about Apollo.io? Apollo’s biggest flex is how it combines a massive B2B database with cold email sequences, so you don’t have to juggle five different sales tools just to get a response. It ends up saving a ton of time and money overall, even if you still occasionally run into a bounced email or a dead phone number. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The most frustrating part is that the data quality can be pretty hit-or-miss, so you’ll inevitably run into bounced emails and outdated phone numbers. On top of that, the platform glitches and slows to a crawl far too often, especially when you’re trying to push large lists into your CRM. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo solves the “GTM Franken-stack” problem, where teams waste thousands of dollars juggling separate tools to find leads, verify emails, and run outreach sequences. By bringing lead discovery and cold outreach together in a single dashboard, it helps slash software costs and eliminates hours of manual copy-pasting between platforms, so you can spend more time actually closing deals. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Apollo.io? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apollo.io ](https://www.g2.com/products/apollo-io/discussions/new) GU Guest User • Last activity about 1 month ago Is Apollo IO free? 6 Upvotes 11 [ Join the conversation ](https://www.g2.com/discussions/is-apollo-io-free) ![SlightWrks D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SlightWrks D.") SD SlightWrks Digital Agency • Last activity 2 months ago Apollo.io Enterprise plan and contract lock in: how did you avoid getting stuck? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/apollo-io-enterprise-plan-and-contract-lock-in-how-did-you-avoid-getting-stuck) [ View all Discussions ](https://www.g2.com/products/apollo-io/discuss) ## Pricing Options Pricing provided by Apollo.io. ### Free Free 1 user Per Month ### Basic $49.00 1 user Per Month ### Professional $79.00 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) Apollo.io Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,113) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image") Lusha 4.3/5(1,665) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-lusha) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e4f3b2a4a1fa731be1e738d5597320d4/seamless-formally-seamless-ai.png "Product Avatar Image") Seamless (formally... 4.4/5(5,372) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-seamless-formally-seamless-ai) ##### ##### Apollo.io Features Data Availability Contact Data Availability Company Data Availability Industry Research Availability Data Accuracy Contact Data Accuracy Company Data Accuracy Features Lead Builder Search Lead Intelligence Lead Validation Lead Enrichment Lead Quality [ View More Features ](https://www.g2.com/products/apollo-io/features) ## Top-Rated Alternatives [ ![GTM Workspace - 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