Google Tag Manager Reviews & Product Details

What I like best about Google Tag Manager is how easy it makes it to manage and update tracking without needing to change the website code every time. I can quickly add or adjust tags, track conversions, and test everything in one place.

It saves a lot of time and gives me more control over tracking, which helps me make better decisions based on accurate data. Review collected by and hosted on G2.com.

Sometimes it's not so easy to set up on the goals with google ads. Review collected by and hosted on G2.com.

I find Google Tag Manager to be a very good tool for analyzing our website's performance and tracking specific tags. It has a very good integration system for our WordPress website, allowing me to easily copy and paste codes into our sites. I appreciate that Google offers their SiteKit plugin, which also has easy setups. Google Tag Manager is free to use, which makes it highly attractive compared to enterprise tag managers. It has a very strong ecosystem and makes it easy to set up basic tracking and centralized tag management. I particularly like the no code tag deployment feature. Review collected by and hosted on G2.com.

Setting up Google Tag Manager can be challenging for beginners due to its complex GUI and numerous features. It requires me to sometimes rely on YouTube tutorials to understand the process better. Review collected by and hosted on G2.com.

What I appreciate the most is the flexibility: you can deploy, modify, or test tags very quickly, without going through a long development cycle. Everything is centralized, versioned, and testable, which helps to better understand what is happening on the site while limiting errors. It is a real lever of autonomy: marketing teams can progress on tracking by themselves, without being constantly blocked by technical issues. Review collected by and hosted on G2.com.

The main weakness is that it can quickly become a mess if not properly structured: tag names that are too vague, duplicate triggers, a logic that is difficult to follow... Hence the need to establish good account hygiene, shared by all users. Review collected by and hosted on G2.com.

Google Tag Manager serves as a gateway to various tools such as Google Analytics, Google Ads, Meta Ads, and more. I find the initial setup very simple and easy to get started with. Google Tag Manager offers flexibility and user-friendly management of all tags without needing developers or waiting on code deploys. The broader ecosystem is incredible, with a large community eager to help, and the 'template gallery' is a great resource for finding new tag templates. Many high-quality tags are contributed by the community and can be found on platforms like GitHub. The open-source nature of these templates allows me to adjust them to my needs. I've been using it for over ten years, and I truly value the continuous support form the community. Review collected by and hosted on G2.com.

Consent Management is complex. Debugging why GA4 events weren't pushed (or have incomplete data) can be very painful. Consent Management is also forced on to you by Google (probably through EU GDPR). There's a lot of information to be found, but it's scattered and not all accurate anymore because the platform can change. It would be helpful if Google flagged consent better in tags and explained which data is omitted and why from the debugger. Review collected by and hosted on G2.com.

Google tag takes away the load from a developer'e end and gives the freedom to a marketeer to perform their actions.

It is easy UI.

It is a necessity to have rather than an option.

We have connected it multiple external tools like meta, snapchat, tiktok etc. Review collected by and hosted on G2.com.

For anyone who does not understand tags and triggers, there could be a learning curve.

Usually the tools that are integrated directly have a higher load than the tools implemented directly. Review collected by and hosted on G2.com.

Google Tag Manager makes it incredibly easy to deploy and manage tracking tags without needing developer involvement every time. The interface is intuitive and the built-in tag templates save a lot of time when setting up standard integrations like Google Analytics or Facebook Pixel. Review collected by and hosted on G2.com.

The debugging and preview mode can be a bit confusing at first, especially when dealing with complex trigger configurations. The learning curve for more advanced features like custom JavaScript variables and data layer manipulation is steep for non-technical team members. Review collected by and hosted on G2.com.

Super easy to manage all of our google tags in one place. Make deployment and modification very simple. Review collected by and hosted on G2.com.

It takes time to learn how everything is connected and how tags/triggers play together. Review collected by and hosted on G2.com.

I like how easy it is to add/update the tracking codes with Google Tag Manager, without needing developer time. It helps us track all the campaign success metrics effectively. The initial setup was pretty easy too. Review collected by and hosted on G2.com.

It can get pretty confusing as the setup grows, especially with lots of tags, triggers, and variables. First, better organization tools, second a clear visual flow can really help. Review collected by and hosted on G2.com.

The versatility it offers and especially the autonomy in implementing measurement pixels on the web for profiles that are not excessively technical. Review collected by and hosted on G2.com.

Like any technical tool, the learning curve is not quick. Additionally, it requires a minimum knowledge in the initial implementation of the tag that will serve as the general container. Review collected by and hosted on G2.com.