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Apollo.io Reviews & Product Details

Pricing

Pricing provided by Apollo.io.

Free

$0.00
Per User Per Month
AI Workflows

See how people combine Apollo.io with AI tools to solve real work problems. Each Blueprint is a reusable, step-by-step workflow you can adapt for your team.

Blueprint · Sales
Launch G2 Buyer Intent Campaigns End to End

Seven independent AI workflows that turn G2 Buyer Intent signals into campaign-ready assets for prospecting, scoring, nurture, retention, intelligence, and paid media.

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Blueprint · Sales
Run Go-to-Market Workflows With AI

A bundle of 7 master skills and 33 standalone skills for GTM teams. Includes Clay data enrichment, cold email, LinkedIn ads and content, list building, n8n automation, and signal-based selling.

Tools used:
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Apollo.io Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Apollo.io, and what problem is it built to solve?

Apollo.io is an all-in-one sales intelligence platform for helping sellers and marketers find prospects, engage contacts, and support go-to-market work. It brings together a B2B database of over 275 million contacts and 60 million companies, sales engagement tools, and an intelligence engine with recommendations and analytics.

What languages does Apollo.io support?

Apollo.io supports 3 languages: English, Portuguese, and Spanish.

What company sizes and industries is Apollo.io the best fit for?

Apollo.io appears especially relevant to small and mid-sized teams, with reviewers also using it in larger organizations. Its strongest reviewer-reported clusters include:
  • Company size: Small businesses and mid-market companies are most represented; enterprise teams are also present.
  • Industries: Computer software, information technology and services, and marketing and advertising stand out, with staffing and recruiting also represented.

How long does it take to implement Apollo.io across a team?

Apollo.io can be quick to get running, with under a day the most common reported time to go live. Longer setups also occur, particularly when teams need to configure workflows, integrations, or deliverability settings.
Time to go live Relative frequency
Under 1 day Most common
Under 1 month Also frequently reported
1–3 months Less common
3–6 months or longer Occasionally reported

What customer support options does Apollo.io provide, and how do users find the overall support experience?

Apollo.io provides support by phone, email/help desk, and chat, along with self-service FAQs and a knowledge base. The experience is mixed: users describe helpful onboarding and responsive assistance, while others report slow replies or difficulty reaching support when a problem needs attention.

What is the experience like for teams switching to Apollo.io from another tool?

Switching to Apollo.io often means consolidating prospect data, enrichment, and outreach rather than coordinating separate tools. Teams moving from data providers such as ZoomInfo or Lusha, or from sales engagement and prospecting tools such as Outreach or Sales Navigator, describe choosing Apollo for a more connected workflow, pricing, easier access to contacts, or stronger filtering. The transition can simplify prospecting and outreach, though the amount of functionality may take time to learn.

What tools and platforms does Apollo.io integrate with, and how do these integrations help users get more value from the product?

Apollo.io offers 56 integrations. Users describe connecting it with tools across these categories:
  • CRM platforms: Salesforce, HubSpot, Zoho CRM, and Dynamics 365.
  • Professional networking and prospecting: LinkedIn Sales Navigator and LinkedIn Recruiter.
  • Email and workplace tools: Google Workspace, Gmail, Microsoft Outlook, and Slack.
  • Automation and data workflows: Clay, Make, and Workato.
These connections help teams move prospect details into their CRM, work from email and networking tools, and carry lead research into outreach with less manual copying between systems.

What features or capabilities could make Apollo.io even more useful?

Apollo.io could be more useful with fresher contact data and more control over prospecting and outreach workflows. Recurring improvement areas include:
  • Improve contact-data accuracy and freshness, especially for phone numbers, email addresses, and job changes.
  • Make filters easier to understand and more reliable, with better options for precise targeting.
  • Make credit use and limits clearer and more flexible during higher-volume prospecting.
  • Add more flexibility and detail to sequencing, campaign reporting, and follow-up management.

How useful do Apollo.io users find its AI features in everyday use?

Apollo.io’s AI is most useful as an assistant for research, lead targeting, and drafting outreach, rather than as a hands-off replacement for review. Users describe it speeding up prospect discovery and providing a starting point for personalized messages, but generated copy can feel generic or require correction, and some AI workflows can be slow or difficult to use.
  • Sales assistance: Lead qualification, text generation, and text summarization.
  • Writing assistance: Text generation and content generation.

Apollo.io Reviews (9,861)

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Reviews

Apollo.io Reviews (9,861)

View 2 Video Reviews
4.7
9,861 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

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Pallavi R B.
PB
Pallavi R B.
Ecommerce Growth Analyst
Small-Business (50 or fewer emp.)
"Apollo Streamlines B2B Prospecting with Powerful Filters and Email Sequencing"
5/5
What do you like best about Apollo.io?

Apollo is an excellent lead generation tool for B2B sales. It provides accurate contact data, verified email addresses, company insights, and powerful filters that make prospecting much faster. The Chrome extension and email sequencing features help streamline outreach, saving a lot of time. Overall, it’s a reliable platform for finding quality leads and improving sales productivity. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Apollo is decent for finding leads, but the data accuracy could definitely be better. Some contact details are outdated, and email verification isn’t always reliable. The platform has useful features, but it can feel a bit overwhelming at times, and the search results aren’t always as precise as expected. Overall, it’s an average tool that works for basic prospecting, but there’s room for improvement. Review collected by and hosted on G2.com.

Sunny S.
SS
Sunny S.
Enterprise Business - APAC
Mid-Market (51-1000 emp.)
"Apollo.io’s All-in-One Sales Platform That Supercharges Efficiency"
4.5/5
What do you like best about Apollo.io?

Apollo.io is one of the strongest options because it brings lead generation, contact data, sequencing, and engagement together in a single platform. That all-in-one setup helps a lean sales team work far more efficiently and stay focused without juggling multiple tools. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

The main limitation to keep in mind is that, although Apollo’s contact database is extensive, no B2B database is perfectly accurate. For that reason, it’s still worth double-checking high-value accounts before you invest significant time in outreach. Review collected by and hosted on G2.com.

Praveen K.
PK
Praveen K.
RESEARCH ANALYST
Mid-Market (51-1000 emp.)
"Best value B2B prospecting tool on the market today"
5/5
What do you like best about Apollo.io?

What stands out most to me is the all-in-one approach: I can find leads, enrich contact data, run email sequences, and track the pipeline without having to jump between different tools. The per-user pricing model also feels transparent, and it seems to scale well for small teams. Overall, it’s easily the best value in B2B prospecting right now. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Data coverage outside the US can be inconsistent. In APAC and the Middle East, contacts often have missing mobile numbers or job titles that are out of date. I’ve also noticed that older records tend to have a higher-than-expected email bounce rate, and credits are still consumed even when the data returned is incomplete or inaccurate. Review collected by and hosted on G2.com.

AW
Al W.
Senior Salesforce Administrator
Small-Business (50 or fewer emp.)
Originally submitted 5/13/2026
"Powerhouse Lead Generation with Deep Filtering and Reliable Automation"
4/5
What do you like best about Apollo.io?

The platform is a powerhouse for finding and converting high-quality leads, and it puts the repetitive parts of outbound sales on autopilot. I’m especially impressed by the depth of the database, which makes it easy to filter prospects using very specific criteria, such as job role and company size. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

To be honest, there isn’t much to complain about because the tool delivers exactly what it promises. If I had to point to anything, it would be that the sheer number of features can feel a bit overwhelming at first. However, once you get the hang of the workflow, it quickly becomes second nature. Overall, it’s a stable and reliable platform that I can count on for my daily operations. Review collected by and hosted on G2.com.

Gargi D.
GD
Gargi D.
Mid-Market (51-1000 emp.)
"Empowers Effective Outreach and Networking"
5/5
What do you like best about Apollo.io?

I found Apollo.io incredibly helpful when I was looking for a job and running my own business. It allowed me to find and extract relevant people to reach out to, and I even landed my first internship by extracting emails of multiple founders and directly mailing them for opportunities. I really value its ability to find the right person filtered and segmented to my specifications at scale. The advanced filtering is particularly useful, helping me find people even from niche categories. Additionally, the setup was pretty easy and navigable. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

I guess data accuracy. Sometimes the data is outdated or some fields are incomplete. A visible last verified date on email, job title, etc., would be helpful. Review collected by and hosted on G2.com.

Verified User in Building Materials
AB
Verified User in Building Materials
Small-Business (50 or fewer emp.)
Originally submitted 10/15/2026
"Powerful Prospecting Filters, but Contact Data Needs Double-Checking"
5/5
What do you like best about Apollo.io?

I like being able to search for companies and find the right decision maker in one place. The search filters let me narrow prospects by job title, location, company size, and industry, so I can find the right people to contact faster without going through companies one by one. It makes prospecting easier and saves me a lot of time. The initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Sometimes the contact information isn’t completely up to date, so I still need to double-check emails, phone numbers, and job titles before reaching out. Review collected by and hosted on G2.com.

Shivam K.
SK
Shivam K.
Student
Small-Business (50 or fewer emp.)
"Apollo.io Makes Finding and Organizing Leads Fast and Efficient"
4.5/5
What do you like best about Apollo.io?

What I like most about Apollo.io is how much easier it makes it to find and organize potential leads. It brings useful prospect information and outreach tools together in one place, which saves me time and makes the overall process feel more efficient. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

One thing I dislike is that the platform can feel a bit overwhelming at first, simply because there are so many features and options. It also takes some time to get familiar with the different filters and tools, which can be especially challenging when you’re a new user. Review collected by and hosted on G2.com.

Aditya  K.
AK
Aditya K.
Software Engineer
Computer Software
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"A time saver"
5/5
What do you like best about Apollo.io?

As i am a student and i need the contacts info of recruiters of the company, so in that Apollo.io helps me so much in finding the Phone no and email address of them. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

I didn't dislike anything about apollo.io but for me as a student its little expensive to get a subscription so i think for that you should give a student pack, that's it. Review collected by and hosted on G2.com.

Dev J.
DJ
Dev J.
Deputy Treasurer
Events Services
Small-Business (50 or fewer emp.)
"Perfect Lead Generation with Intuitive AI and Great Support"
4.5/5
What do you like best about Apollo.io?

It generates perfect leads and also works best when I don't know much about what I'm searching but it understands. The website UI/UX is also good which makes it easier for me to navigate. The pricing is decent but I'm on the free version yet. The AI/intelligence also works perfectly and helps in getting leads faster. The support provided by the team is also great and easy. Performance is 10/10 and easy to use. Easy to integrate and use as a web Chrome extension. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Nothing as such is that I dislike. I find it pretty useful and would recommend it to others Review collected by and hosted on G2.com.

PT
Phoebe T.
Business Development Manager
Mid-Market (51-1000 emp.)
"Deep Search Filters and Smooth LinkedIn/Gmail Integration for Targeted Lead Gen"
5/5
What do you like best about Apollo.io?

The depth of the search filters is definitely the standout feature for me. It lets our team drill down into very specific niches, which makes our lead generation much more targeted and focused. I’ve also found the automated email sequencing, especially with the built-in buffers, to be a major time-saver. On top of that, the integration with LinkedIn and Gmail feels very smooth and helps keep our workflow consistent from start to finish. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

The credit limits on the entry-level plans feel a bit tight, which makes it difficult to fully test the platform’s capabilities when you’re just getting started. I’ve also noticed it can become somewhat sluggish when handling very large data exports or running complex queries, and that can interrupt my momentum during a heavy prospecting session. Review collected by and hosted on G2.com.

Questions about Apollo.io? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

SlightWrks D.
SD
SlightWrks Digital Agency
•
Last activity 5 months ago

Apollo.io Enterprise plan and contract lock in: how did you avoid getting stuck?

GU
Guest User
•
Last activity 8 days ago

Is Apollo IO free?

6 Upvotes
11
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Pricing Options

Pricing provided by Apollo.io.

Free

$0.00
Per User Per Month

Basic

$49.00
Per User Per Month

Professional

$99.00
Per User Per Month
Apollo.io Comparisons
Apollo.io Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Lead Builder
Search
Lead Validation
Lead Enrichment
Lead Quality