Best Marketing and Digital Advertising Software Products

2026

Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace. Based on honest reviews and ratings from our G2 users this year, this list features the top software products found on G2.

Top 5 Best Marketing and Digital Advertising Software Products:

Best Software by Function / Marketing and Digital Advertising Products

Out of 13,340 total products in this category, and 921 that were eligible for the 2026 Best Software Awards, here are the 50 best software products. When looking at this year’s winners, 23 remained on the list from last year, while 27 are new entrants — representing a 54% change on this list since the 2025 Best Software Awards.

1

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Hootsuite

Social Media Management

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Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati

Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati

G2 Awards

Best Canadian Sellers 2026

Best Marketing & Digital Advertising Software Products 2026

Best Software Products 2026

Best Global Sellers 2026

Best Highest Satisfaction Products 2026

Best Small Business Products 2026

Asia Pacific Leader Social Media Listening Tools Spring 2026

United Kingdom Leader Social Media Suites Spring 2026

Asia Pacific Leader Social Media Analytics Spring 2026

Europe Leader Social Media Suites Spring 2026

Implementation Leader Social Media Listening Tools Spring 2026

2

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HubSpot Marketing Hub

Marketing Automation

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Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.

Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.

G2 Awards

Best Global Sellers 2026

Best Marketing & Digital Advertising Software Products 2026

Best Small Business Products 2026

Best Software Products 2026

Best Agentic AI Software Products 2026

Best Mid-Market Products 2026

Best Highest Satisfaction Products 2026

India Leader Marketing Automation Spring 2026

Nordic Leader Marketing Analytics Spring 2026

ANZ Leader Marketing Analytics Spring 2026

3

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Google Analytics

Digital Analytics

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Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

G2 Awards

Best Global Sellers 2026

Best Marketing & Digital Advertising Software Products 2026

Best Small Business Products 2026

Best Mid-Market Products 2026

Best Development Software Products 2026

Best Software Products 2026

Results Leader Mobile Analytics Spring 2026

Results Leader Mobile App Analytics Spring 2026

India Leader Digital Analytics Spring 2026

Germany Leader Digital Analytics Spring 2026

4

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Sprout Social

Social Media Suites

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Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at

G2 Awards

Best Global Sellers 2026

Best Marketing & Digital Advertising Software Products 2026

Best Software Products 2026

Best Customer Service Software Products 2026

Best Highest Satisfaction Products 2026

Results Leader Social Media Listening Tools Spring 2026

Results Leader Social Customer Service Spring 2026

Southeast Asia Leader Social Media Listening Tools Spring 2026

EMEA Leader Social Media Listening Tools Spring 2026

ANZ Leader Social Media Listening Tools Spring 2026

5

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Constant Contact

Email Marketing

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Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place.

Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place.

Categories

G2 Awards

Best Global Sellers 2026

Best Marketing & Digital Advertising Software Products 2026

Best Software Products 2026

Best Collaboration & Productivity Software Products 2026

Canada Leader Event Marketing Spring 2026

India Leader Event Marketing Spring 2026

Americas Leader Email Template Builder Spring 2026

Asia Pacific Leader Event Marketing Spring 2026

6

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Salesforce Data 360 (formerly Data Cloud)

Customer Data Platform (CDP)

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Salesforce Data Cloud unlocks the full value of your data across the enterprise, powering your Customer 360 apps, Agentforce, and amplifying your existing data lake and warehouse investments to activate real-time insights and intelligent action.

Salesforce Data Cloud unlocks the full value of your data across the enterprise, powering your Customer 360 apps, Agentforce, and amplifying your existing data lake and warehouse investments to activate real-time insights and intelligent action.

G2 Awards

Best Global Sellers 2026

Best Marketing & Digital Advertising Software Products 2026

Best Enterprise Products 2026

Best Mid-Market Products 2026

Momentum Leader Data Management Platform (DMP) Spring 2026

Grid Leader Data Management Platform (DMP) Spring 2026

Grid Leader Identity Resolution Spring 2026

Results Leader Master Data Management (MDM) Spring 2026

7

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ZoomInfo Sales

Sales Intelligence

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Find your next customer with ZoomInfo Sales, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform.

Find your next customer with ZoomInfo Sales, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform.

G2 Awards

Best Marketing & Digital Advertising Software Products 2026

Best Global Sellers 2026

Best Sales Software Products 2026

Best Enterprise Products 2026

Best Collaboration & Productivity Software Products 2026

Best Software Products 2026

Results Leader Lead Capture Spring 2026

Results Leader Market Intelligence Spring 2026

8

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Braze

Mobile Marketing

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Create powerful customer engagement with ease, at any scale

Create powerful customer engagement with ease, at any scale

G2 Awards

Best Global Sellers 2026

Best Marketing & Digital Advertising Software Products 2026

Best Enterprise Products 2026

Best Software Products 2026

Results Leader Personalization Spring 2026

Usability Leader Push Notification Spring 2026

Results Leader Push Notification Spring 2026

Europe Leader Mobile Marketing Spring 2026

Results Leader Email Template Builder Spring 2026

Momentum Leader Mobile Marketing Spring 2026

9

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Semrush

SEO Tools

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Online Visibility and Content Marketing SaaS Platform

Online Visibility and Content Marketing SaaS Platform

Categories

G2 Awards

Best Global Sellers 2026

Best Marketing & Digital Advertising Software Products 2026

Best AI Software Products 2026

Best Software Products 2026

Asia Pacific Leader SEO Tools Spring 2026

Asia Leader SEO Tools Spring 2026

Grid Leader Answer Engine Optimization (AEO) Spring 2026

Implementation Leader Answer Engine Optimization (AEO) Spring 2026

Implementation Leader Competitive Intelligence Spring 2026

Asia Leader Social Media Suites Spring 2026

10

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LogRocket

Session Replay

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LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

Categories

G2 Awards

Best Global Sellers 2026

Best Marketing & Digital Advertising Software Products 2026

Best Development Software Products 2026

EMEA Leader Application Performance Monitoring (APM) Spring 2026

Usability Leader Product Analytics Spring 2026

Implementation Leader Bug Tracking Spring 2026

Implementation Leader Session Replay Spring 2026

Implementation Leader Mobile App Optimization Spring 2026

Relationship Leader Bug Tracking Spring 2026

11

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Birdeye

Online Reputation Management

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Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specificall

Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specificall

G2 Awards

Best Customer Service Software Products 2026

Best Global Sellers 2026

Best Healthcare Software Products 2026

Best Marketing & Digital Advertising Software Products 2026

Best AI Software Products 2026

Best Agentic AI Software Products 2026

Best Software Products 2026

Relationship Leader Local SEO Spring 2026

United Kingdom Leader Online Reputation Management Spring 2026

Results Leader Social Media Suites Spring 2026

12

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StackAdapt

Demand Side Platform (DSP)

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With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.

With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.

G2 Awards

Best Marketing & Digital Advertising Software Products 2026

Best Canadian Sellers 2026

EMEA Leader Display Advertising Spring 2026

Best Global Sellers 2026

Asia Pacific Leader Demand Side Platform (DSP) Spring 2026

EMEA Leader Video Advertising Spring 2026

Grid Leader Connected TV (CTV) Advertising Platforms Spring 2026

Momentum Leader Video Advertising Spring 2026

Grid Leader Digital Audio Advertising Spring 2026

13

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Attentive

Marketing Automation

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Attentive is a personalized mobile messaging platform that helps enterprise retail brands acquire, retain, and interact with mobile shoppers in a new way

Attentive is a personalized mobile messaging platform that helps enterprise retail brands acquire, retain, and interact with mobile shoppers in a new way

G2 Awards

Best Global Sellers 2026

Best Marketing & Digital Advertising Software Products 2026

Best Software Products 2026

Best Highest Satisfaction Products 2026

United Kingdom Leader SMS Marketing Spring 2026

Canada Leader SMS Marketing Spring 2026

Europe Leader SMS Marketing Spring 2026

14

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Canva

Display Ad Design

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Canva is an online design and publishing platform that provides user friendly design tools for non-designers.

Canva is an online design and publishing platform that provides user friendly design tools for non-designers.

G2 Awards

Best APAC Products 2026

Best Design Software Products 2026

Best AI Software Products 2026

Best Australia & New Zealand Products 2026

Best Content Management Software Products 2026

Best Global Sellers 2026

Best Analytics Software Products 2026

Best Marketing & Digital Advertising Software Products 2026

Best Collaboration & Productivity Software Products 2026

Best Software Products 2026

Best Small Business Products 2026

Best Mid-Market Products 2026

15

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Eventbrite

Event Management Platforms

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Eventbrite is a website that allows event organizers to plan, set up ticket sales and promote events of any size and publicize them across Facebook, Twitter and other social-networking tools directly from the site's interface

Eventbrite is a website that allows event organizers to plan, set up ticket sales and promote events of any size and publicize them across Facebook, Twitter and other social-networking tools directly from the site's interface

G2 Awards

Best Marketing & Digital Advertising Software Products 2026

Best Small Business Products 2026

Europe Leader Event Management Platforms Spring 2026

EMEA Leader Event Management Platforms Spring 2026

Europe Leader Event Registration & Ticketing Spring 2026

Canada Leader Event Registration & Ticketing Spring 2026

United Kingdom Leader Event Registration & Ticketing Spring 2026

16

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Blinq

Digital Business Card

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Blinq is a leading digital business card platform designed to modernize professional networking by enabling users to create, share, and manage virtual business cards effortlessly. With over 2.5 million users across 500,000 companies, including 93% of Fortune 500 firms, Blinq offers a seamless and ec

Blinq is a leading digital business card platform designed to modernize professional networking by enabling users to create, share, and manage virtual business cards effortlessly. With over 2.5 million users across 500,000 companies, including 93% of Fortune 500 firms, Blinq offers a seamless and ec

G2 Awards

Best Office Software Products 2026

Best Australia & New Zealand Products 2026

Best Marketing & Digital Advertising Software Products 2026

Best APAC Products 2026

Best Global Sellers 2026

Best Software Products 2026

Best Highest Satisfaction Products 2026

Grid Leader Digital Business Card Spring 2026

Grid Leader QR Code Generator Spring 2026

17

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ActiveCampaign

Marketing Automation

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ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr

ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr

G2 Awards

Best Global Sellers 2026

Best Marketing & Digital Advertising Software Products 2026

Best Commerce Software Products 2026

Best Content Management Software Products 2026

Best Sales Software Products 2026

Best Software Products 2026

Best Highest Satisfaction Products 2026

Germany Leader E-Commerce Personalization Spring 2026

Africa Leader Email Template Builder Spring 2026

ANZ Leader Email Template Builder Spring 2026

18

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impact.com

Affiliate Marketing

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Drive rapid revenue growth through successful affiliate, creator, and referral partnerships—all from one comprehensive platform. impact.com connects you with 250K+ vetted partners through powerful discovery tools, tracks true incremental value with cookieless technology, and automates time-consuming

Drive rapid revenue growth through successful affiliate, creator, and referral partnerships—all from one comprehensive platform. impact.com connects you with 250K+ vetted partners through powerful discovery tools, tracks true incremental value with cookieless technology, and automates time-consuming

G2 Awards

Best Global Sellers 2026

Best Marketing & Digital Advertising Software Products 2026

Best Sales Software Products 2026

EMEA Leader Partner Ecosystem Platforms Spring 2026

Momentum Leader Tag Management Systems Spring 2026

Momentum Leader Affiliate Marketing Spring 2026

Asia Pacific Leader Influencer Marketing Platforms Spring 2026

Europe Leader Partner Relationship Management (PRM) Spring 2026

Grid Leader Influencer Marketing Platforms Spring 2026

19

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Adjust

Mobile Attribution

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Mobile user attribution and advanced app analytics, combined with store stats

Mobile user attribution and advanced app analytics, combined with store stats

G2 Awards

Best Development Software Products 2026

Best Marketing & Digital Advertising Software Products 2026

Results Leader Mobile App Analytics Spring 2026

Results Leader Mobile Analytics Spring 2026

Implementation Leader Mobile Attribution Spring 2026

Grid Leader Mobile Attribution Spring 2026

Relationship Leader Mobile Attribution Spring 2026

Asia Pacific Leader Click Fraud Spring 2026

20

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Amplitude Analytics

Product Analytics

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Amplitude is an analytics solution built for modern product teams.

Amplitude is an analytics solution built for modern product teams.

G2 Awards

Best Marketing & Digital Advertising Software Products 2026

Asia Leader Product Analytics Spring 2026

Middle East Leader Product Analytics Spring 2026

EMEA Leader Product Analytics Spring 2026

Middle East & Africa Leader Product Analytics Spring 2026

India Leader Product Analytics Spring 2026

United Kingdom Leader Product Analytics Spring 2026

Latin America Leader Product Analytics Spring 2026

21

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Awin

Affiliate Marketing

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Grow your business with a global affiliate marketing network that delivers marketing solutions for advertisers, agencies and publishers around the world.

Grow your business with a global affiliate marketing network that delivers marketing solutions for advertisers, agencies and publishers around the world.

G2 Awards

Best German Sellers 2026

Best Marketing & Digital Advertising Software Products 2026

Best Small Business Products 2026

Best EMEA Sellers 2026

United Kingdom Leader Influencer Marketing Platforms Spring 2026

Implementation Leader Affiliate Marketing Spring 2026

Europe Leader Affiliate Marketing Spring 2026

United Kingdom Leader Affiliate Marketing Spring 2026

EMEA Leader Affiliate Marketing Spring 2026

22

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CodeTwo Email Signatures 365

Email Signature

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CodeTwo Email Signatures for Office 365 lets you create and centrally manage email signatures and disclaimers for all users in your Office 365 tenant. The service is easy to set up and works with all email clients (including mobile devices).

CodeTwo Email Signatures for Office 365 lets you create and centrally manage email signatures and disclaimers for all users in your Office 365 tenant. The service is easy to set up and works with all email clients (including mobile devices).

Categories

G2 Awards

Best Marketing & Digital Advertising Software Products 2026

Best EMEA Sellers 2026

Best Software Products 2026

Results Leader Email Signature Spring 2026

Implementation Leader Email Signature Spring 2026

Europe Leader Email Signature Spring 2026

Middle East & Africa Leader Email Signature Spring 2026

EMEA Leader Email Signature Spring 2026

23

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Mighty Networks

Online Community Management

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Mighty is where creators, entrepreneurs, and brands build digital communities with cultural software. Be a part of something different #OnMighty.

Mighty is where creators, entrepreneurs, and brands build digital communities with cultural software. Be a part of something different #OnMighty.

G2 Awards

Best Education Software Products 2026

Best Marketing & Digital Advertising Software Products 2026

Best Fastest Growing Products 2026

Results Leader Online Community Management Spring 2026

Canada Leader Online Learning Platform Spring 2026

Europe Leader Online Learning Platform Spring 2026

EMEA Leader Online Learning Platform Spring 2026

Asia Pacific Leader Online Learning Platform Spring 2026

24

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HighLevel

CRM

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The fastest growing white-label marketing platform for digital agencies. CRM, Email, 2-way SMS, Funnel Builder, and more! Start with a 14 day free trial!

The fastest growing white-label marketing platform for digital agencies. CRM, Email, 2-way SMS, Funnel Builder, and more! Start with a 14 day free trial!

Categories

G2 Awards

Best Marketing & Digital Advertising Software Products 2026

Best Sales Software Products 2026

Best Agentic AI Software Products 2026

Best Content Management Software Products 2026

Best Software Products 2026

Canada Leader Online Reputation Management Spring 2026

Canada Leader SMS Marketing Spring 2026

25

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VWO Testing

A/B Testing

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Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT.

Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT.

Categories

G2 Awards

Best Marketing & Digital Advertising Software Products 2026

Best India Sellers 2026

Momentum Leader A/B Testing Spring 2026

Best APAC Products 2026

ANZ Leader A/B Testing Spring 2026

Asia Pacific Leader A/B Testing Spring 2026

India Leader A/B Testing Spring 2026

Asia Leader A/B Testing Spring 2026

Implementation Leader A/B Testing Spring 2026

26

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Smile.io

Loyalty Management

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Create a loyalty and rewards points program

Create a loyalty and rewards points program

G2 Awards

Best Marketing & Digital Advertising Software Products 2026

Best Canadian Sellers 2026

Results Leader Loyalty Management Spring 2026

Europe Leader Customer Advocacy Spring 2026

Grid Leader Loyalty Management Spring 2026

Implementation Leader Loyalty Management Spring 2026

27

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Apollo.io

Sales Intelligence

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Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co

G2 Awards

Best Sales Software Products 2026

Best Global Sellers 2026

Best Marketing & Digital Advertising Software Products 2026

Best Collaboration & Productivity Software Products 2026

Best AI Software Products 2026

Usability Leader Lead Scoring Spring 2026

EMEA Leader Sales Intelligence Spring 2026

Asia Pacific Leader Lead Capture Spring 2026

Latin America Leader Sales Intelligence Spring 2026

Europe Leader Sales Intelligence Spring 2026

28

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Notified PR Platform

Press Release Distribution

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The Notified PR Platform helps you increase earned media, manage reputation and drive meaningful business impact. Reach global audiences, monitor brand sentiment, send press releases, secure media coverage, and measure success — all in one place.

The Notified PR Platform helps you increase earned media, manage reputation and drive meaningful business impact. Reach global audiences, monitor brand sentiment, send press releases, secure media coverage, and measure success — all in one place.

G2 Awards

Best Marketing & Digital Advertising Software Products 2026

Asia Pacific Leader Press Release Distribution Spring 2026

Asia Leader Press Release Distribution Spring 2026

EMEA Leader Press Release Distribution Spring 2026

Grid Leader Online Newsroom Spring 2026

Grid Leader Press Release Distribution Spring 2026

29

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Adobe Real-Time CDP

Audience Intelligence Platforms

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Adobe Real-Time Customer Data Platform (CDP is a comprehensive solution designed to unify cross-channel data into real-time customer and account profiles, enabling personalized experiences at scale. By integrating data from various online and offline sources, it provides a holistic view of each cust

Adobe Real-Time Customer Data Platform (CDP is a comprehensive solution designed to unify cross-channel data into real-time customer and account profiles, enabling personalized experiences at scale. By integrating data from various online and offline sources, it provides a holistic view of each cust

G2 Awards

Best Global Sellers 2026

Best Marketing & Digital Advertising Software Products 2026

Best Data Privacy Software Products 2026

Grid Leader Audience Intelligence Platforms Spring 2026

India Leader Cross-Channel Advertising Spring 2026

Asia Leader Cross-Channel Advertising Spring 2026

Asia Pacific Leader Cross-Channel Advertising Spring 2026

Grid Leader Cross-Channel Advertising Spring 2026

Canada Leader Cross-Channel Advertising Spring 2026

30

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Adobe Analytics

Digital Analytics

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Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportuniti

Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportuniti

G2 Awards

Best Analytics Software Products 2026

Best Global Sellers 2026

Best Marketing & Digital Advertising Software Products 2026

Best Enterprise Products 2026

Americas Leader Predictive Analytics Spring 2026

Usability Leader Audience Intelligence Platforms Spring 2026

Momentum Leader Audience Intelligence Platforms Spring 2026

Results Leader Predictive Analytics Spring 2026

Grid Leader Audience Intelligence Platforms Spring 2026

31

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Popl

Lead Retrieval

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The In-Person GTM Platform for conferences and events. Scan event badges, capture leads, enrich contact info & sync every lead to your CRM. Measure event ROI, eliminate manual work, and drive pipeline from events.

The In-Person GTM Platform for conferences and events. Scan event badges, capture leads, enrich contact info & sync every lead to your CRM. Measure event ROI, eliminate manual work, and drive pipeline from events.

Categories

G2 Awards

Best Office Software Products 2026

Best Fastest Growing Products 2026

Best Marketing & Digital Advertising Software Products 2026

Best Software Products 2026

Implementation Leader QR Code Generator Spring 2026

Momentum Leader Lead Capture Spring 2026

Americas Leader Lead Capture Spring 2026

Implementation Leader Lead Retrieval Spring 2026

Grid Leader Lead Retrieval Spring 2026

32

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Asana

Project Collaboration

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Asana is a leading work management platform for human + AI coordination. Over 170,000 customers like Accenture, Amazon, Anthropic, Morningstar, and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or com

Asana is a leading work management platform for human + AI coordination. Over 170,000 customers like Accenture, Amazon, Anthropic, Morningstar, and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or com

G2 Awards

Best Project Management Software Products 2026

Best Global Sellers 2026

Best Software Products 2026

Best Highest Satisfaction Products 2026

Best Collaboration & Productivity Software Products 2026

Best IT Management Software Products 2026

Best Agentic AI Software Products 2026

Best Small Business Products 2026

Best Marketing & Digital Advertising Software Products 2026

Best Development Software Products 2026

33

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Insider One

Mobile Marketing

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Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orc

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orc

G2 Awards

Best Commerce Software Products 2026

Best EMEA Sellers 2026

Best Marketing & Digital Advertising Software Products 2026

Best Global Sellers 2026

Middle East & Africa Leader Marketing Automation Spring 2026

EMEA Leader Mobile Marketing Spring 2026

Grid Leader WhatsApp Marketing Spring 2026

Asia Pacific Leader Mobile Marketing Spring 2026

Results Leader Customer Journey Analytics Spring 2026

34

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Slido

Audience Response

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Slido is an audience interaction platform for meetings and events. It allows event organisers to share presentations with their audience in real-time, crowdsource the best questions for Q&A or get instant feedback via live polls.

Slido is an audience interaction platform for meetings and events. It allows event organisers to share presentations with their audience in real-time, crowdsource the best questions for Q&A or get instant feedback via live polls.

G2 Awards

Best Marketing & Digital Advertising Software Products 2026

Asia Pacific Leader Audience Response Spring 2026

India Leader Audience Response Spring 2026

Asia Leader Audience Response Spring 2026

Grid Leader Audience Response Spring 2026

Relationship Leader Audience Response Spring 2026

Implementation Leader Audience Response Spring 2026

35

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Miro

Visual Collaboration Platforms

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Miro is an Innovation Workspace built to accelerate product development from insight to execution. Designed for teams operating in fast-moving, cross-functional environments, Miro brings together research, planning, prototyping, and strategy into one visual, collaborative space. Miro supports every

Miro is an Innovation Workspace built to accelerate product development from insight to execution. Designed for teams operating in fast-moving, cross-functional environments, Miro brings together research, planning, prototyping, and strategy into one visual, collaborative space. Miro supports every

G2 Awards

Best Collaboration & Productivity Software Products 2026

Best Global Sellers 2026

Best Design Software Products 2026

Best ERP Software Products 2026

Best Software Products 2026

Best Development Software Products 2026

Best Marketing & Digital Advertising Software Products 2026

Best Highest Satisfaction Products 2026

Usability Leader Diagramming Spring 2026

Usability Leader Product Management Spring 2026

36

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monday Work Management

Project Management

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monday.com is a software company that gives anyone the power to build and improve how their organization runs.

monday.com is a software company that gives anyone the power to build and improve how their organization runs.

G2 Awards

Best EMEA Sellers 2026

Best Project Management Software Products 2026

Best Highest Satisfaction Products 2026

Best Global Sellers 2026

Best Software Products 2026

Best IT Management Software Products 2026

Best Collaboration & Productivity Software Products 2026

Best Small Business Products 2026

Best Marketing & Digital Advertising Software Products 2026

Best HR Software Products 2026

Usability Leader Task Management Spring 2026

37

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Circle

Online Community Management

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The all-in-one community platform for creators & brands. Bring together engaging courses, discussions, members, live streams, chat, events, and memberships — all in one place, all under your own brand.

The all-in-one community platform for creators & brands. Bring together engaging courses, discussions, members, live streams, chat, events, and memberships — all in one place, all under your own brand.

G2 Awards

Best Marketing & Digital Advertising Software Products 2026

EMEA Leader Online Community Management Spring 2026

Implementation Leader Online Community Management Spring 2026

Asia Leader Online Community Management Spring 2026

Asia Pacific Leader Online Community Management Spring 2026

Europe Leader Online Community Management Spring 2026

Usability Leader Online Community Management Spring 2026

38

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Bynder

Digital Asset Management

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Brand Portal & Digital Asset Management Software

Brand Portal & Digital Asset Management Software

G2 Awards

Best EMEA Sellers 2026

Best Content Management Software Products 2026

Best Marketing & Digital Advertising Software Products 2026

Relationship Leader Content Distribution Spring 2026

EMEA Leader Digital Asset Management Spring 2026

Asia Pacific Leader Digital Asset Management Spring 2026

Usability Leader Brand Asset Management Spring 2026

Relationship Leader Brand Asset Management Spring 2026

Results Leader Brand Asset Management Spring 2026

39

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PostHog

Product Analytics

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PostHog is the open-source, all-in-one platform that helps engineers build better products.

PostHog is the open-source, all-in-one platform that helps engineers build better products.

G2 Awards

Best Fastest Growing Products 2026

Best Marketing & Digital Advertising Software Products 2026

United Kingdom Leader A/B Testing Spring 2026

Implementation Leader Session Replay Spring 2026

Implementation Leader A/B Testing Spring 2026

Implementation Leader Digital Analytics Spring 2026

Implementation Leader Mobile Analytics Spring 2026

Grid Leader Product Analytics Spring 2026

40

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Lead Forensics

Visitor Identification

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Lead Forensics is the essential software in B2B marketing, instantly know who is visiting your website and get contact info. Try for free.

Lead Forensics is the essential software in B2B marketing, instantly know who is visiting your website and get contact info. Try for free.

G2 Awards

Best Marketing & Digital Advertising Software Products 2026

Best UK Sellers 2026

Best EMEA Sellers 2026

Relationship Leader Visitor Identification Spring 2026

Relationship Leader Marketing Account Intelligence Spring 2026

EMEA Leader Visitor Identification Spring 2026

United Kingdom Leader Marketing Account Intelligence Spring 2026

EMEA Leader Marketing Account Intelligence Spring 2026

United Kingdom Leader Visitor Identification Spring 2026

Europe Leader Visitor Identification Spring 2026

Europe Leader Marketing Account Intelligence Spring 2026

41

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SOCi

AI Agents For Business Operations

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AI-powered marketing solutions for multi-location businesses.

AI-powered marketing solutions for multi-location businesses.

G2 Awards

Best Global Sellers 2026

Best Marketing & Digital Advertising Software Products 2026

Best Highest Satisfaction Products 2026

Usability Leader Social Media Advertising Spring 2026

Usability Leader Local Listing Management Spring 2026

Results Leader Social Media Advertising Spring 2026

Grid Leader Multi-Location Marketing Platforms Spring 2026

42

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6sense Revenue Marketing

Account-Based Orchestration Platforms

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6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more ofte

6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more ofte

G2 Awards

Best Marketing & Digital Advertising Software Products 2026

Americas Leader Account-Based Orchestration Platforms Spring 2026

Asia Pacific Leader Account-Based Advertising Spring 2026

Asia Leader Account-Based Orchestration Platforms Spring 2026

Momentum Leader Account-Based Orchestration Platforms Spring 2026

Asia Pacific Leader Account-Based Orchestration Platforms Spring 2026

Asia Leader Account-Based Advertising Spring 2026

EMEA Leader Account-Based Advertising Spring 2026

43

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LoyaltyLion

Loyalty Management

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With scaleable plans, support for major ecommerce platforms, and over 100 features, LoyaltyLion is the perfect loyalty solution for your business.

With scaleable plans, support for major ecommerce platforms, and over 100 features, LoyaltyLion is the perfect loyalty solution for your business.

G2 Awards

Best Marketing & Digital Advertising Software Products 2026

Best UK Sellers 2026

EMEA Leader Loyalty Management Spring 2026

Europe Leader Loyalty Management Spring 2026

Grid Leader Loyalty Management Spring 2026

Relationship Leader Loyalty Management Spring 2026

44

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Quartile

Retail Media Advertising Platforms

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Quartile optimizes e-commerce ad campaign performance to drive more sales for marketplace sellers. Powered by robust analytics, AI and machine learning, Quartile is a new type of advertising platform to serve agencies, brands and sellers in the e-commerce marketplace era. Clients have trusted Quarti

Quartile optimizes e-commerce ad campaign performance to drive more sales for marketplace sellers. Powered by robust analytics, AI and machine learning, Quartile is a new type of advertising platform to serve agencies, brands and sellers in the e-commerce marketplace era. Clients have trusted Quarti

G2 Awards

Best Commerce Software Products 2026

Best Small Business Products 2026

Best Marketing & Digital Advertising Software Products 2026

Grid Leader Retail Media Advertising Platforms Spring 2026

Implementation Leader Retail Media Advertising Platforms Spring 2026

Results Leader Online Marketplace Optimization Tools Spring 2026

Grid Leader Online Marketplace Optimization Tools Spring 2026

45

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Yext

Multi-Location Marketing Platforms

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Yext is an API-first, composable software platform that collects and organizes content from across the enterprise to deliver relevant, actionable information — in the form of answers — wherever people ask questions about a business.

Yext is an API-first, composable software platform that collects and organizes content from across the enterprise to deliver relevant, actionable information — in the form of answers — wherever people ask questions about a business.

G2 Awards

Best Analytics Software Products 2026

Best IT Management Software Products 2026

Best Marketing & Digital Advertising Software Products 2026

Grid Leader Digital Communications Governance Spring 2026

Grid Leader Insight Engines Spring 2026

Grid Leader Digital Governance Spring 2026

Grid Leader Store Locator Spring 2026

46

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Exclaimer

Email Signature

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Exclaimer provides world-class email signature software for Microsoft 365 (Office 365), Google Workspace (G Suite), and Microsoft Exchange that let companies design and manage professional email signatures.

Exclaimer provides world-class email signature software for Microsoft 365 (Office 365), Google Workspace (G Suite), and Microsoft Exchange that let companies design and manage professional email signatures.

Categories

G2 Awards

Best UK Sellers 2026

Best Mid-Market Products 2026

Best Marketing & Digital Advertising Software Products 2026

Best Software Products 2026

United Kingdom Leader Email Signature Spring 2026

Momentum Leader Email Signature Spring 2026

EMEA Leader Email Signature Spring 2026

ANZ Leader Email Signature Spring 2026

Europe Leader Email Signature Spring 2026

47

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Microsoft Teams Webinars

Webinar

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Meet with customers and coworkers from nearly anywhere. Connect with audiences through engaging webinars and events that support up to 1,000 participants. Or use advanced webinar features with Teams Premium.

Meet with customers and coworkers from nearly anywhere. Connect with audiences through engaging webinars and events that support up to 1,000 participants. Or use advanced webinar features with Teams Premium.

Categories

G2 Awards

Best Marketing & Digital Advertising Software Products 2026

Best Global Sellers 2026

Asia Leader Webinar Spring 2026

Grid Leader Webinar Spring 2026

India Leader Webinar Spring 2026

Asia Pacific Leader Webinar Spring 2026

48

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Yodeck

Digital Signage

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Yodeck is a cloud base digital signage solutionthat enables you to design and schedule your monitors easily from the web, using your computer, tablet or smartphone.

Yodeck is a cloud base digital signage solutionthat enables you to design and schedule your monitors easily from the web, using your computer, tablet or smartphone.

Categories

G2 Awards

Best Small Business Products 2026

Best Marketing & Digital Advertising Software Products 2026

Best Highest Satisfaction Products 2026

Usability Leader Digital Signage Spring 2026

EMEA Leader Digital Signage Spring 2026

Europe Leader Digital Signage Spring 2026

Canada Leader Digital Signage Spring 2026

Grid Leader Digital Signage Spring 2026

49

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Meltwater

Social Media Listening Tools

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Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.

Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.

G2 Awards

Best Marketing & Digital Advertising Software Products 2026

Europe Leader Media and Influencer Targeting Spring 2026

EMEA Leader Media and Influencer Targeting Spring 2026

EMEA Leader PR Analytics Spring 2026

Europe Leader Media Monitoring Spring 2026

Europe Leader PR Analytics Spring 2026

EMEA Leader Media Monitoring Spring 2026

50

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Agentforce Sales (formerly Salesforce Sales Cloud)

CRM

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Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.

Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.

Categories

G2 Awards

Best Sales Software Products 2026

Best Global Sellers 2026

Best Enterprise Products 2026

Best Software Products 2026

Best Analytics Software Products 2026

Best Mid-Market Products 2026

Best Highest Satisfaction Products 2026

Best Collaboration & Productivity Software Products 2026

Best Marketing & Digital Advertising Software Products 2026

India Leader Sales Performance Management Spring 2026

FAQs

What are the G2 Best Software Awards?

G2’s annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users and publicly available market presence data.

How are the winners determined?

Dozens of lists are generated based on G2’s verified user reviews and publicly available market presence data. To rank products and vendors across different categories, G2 uses normalized Satisfaction and Market Presence scores.

Scores are first calculated within categories for all products that have received at least 10 reviews in the past year. For functional product lists, individual products need at least 10 reviews in the eligibility period in at least one category in the correlated persona area (e.g., Best Sales Software) to be eligible for that list.

Only reviews submitted between Jan. 1 and Dec. 31 of the preceding calendar year are considered for eligibility and ranking.

Scores are then aggregated and compared based on the scoring criteria for each of the three Best Software lists: Best Software Companies, Best Software Products, and Best Software by Function

Best Software Companies lists

  • The top 100 software companies are ranked based on weighted Satisfaction and Market Presence scores. Specifically, G2 scores Satisfaction within each category and averages those scores across all of a vendor’s products. Market Presence is aggregated and scored relative to all eligible software companies.

  • G2 also releases geographic Best Software Companies lists, which highlight the top companies from the corresponding region or country. A company’s headquarters, according to LinkedIn, is the primary source used to determine a software company’s region. Several additional factors are used as needed, including where the majority of its workforce is located, where the company was founded, and where its executive team resides

Best Software Products lists

  • The top 100 products are ranked based on weighted Satisfaction and Market Presence scores. Specifically, the score for a product is first calculated for each category, and then those category scores are combined to create an overall score for the product. The overall score is then weighted based on the competitiveness of each category. Competitiveness is determined by how many products are competing in each category and how many reviews those products receive.

  • G2 also releases the following supplemental Best Software Products reports:

    • Highest Satisfaction: Ranking is based solely on Satisfaction scores.

    • Fastest Growing Products: Ranking is based on Momentum scores.

    • Segment: Rankings are based on reviews submitted by reviewers from the corresponding market segment.

    • Rookies of the Year: This report includes the top 25 products that were listed on G2 and received their first review during the previous calendar year. To qualify for inclusion, both the product and its corresponding vendor must be newly listed.

Best Software by Function lists

  • For these lists, which focus on the software’s function or persona use case, individual products need at least 10 reviews in the eligibility period in at least one category in the correlated persona area (e.g., Best Sales Software) to be eligible for that list.

  • The top 50 products are ranked based on weighted Satisfaction and Market Presence scores, based on reviews within the corresponding top-level G2 categories. The score for a product is first calculated for the subcategory, and then those category scores are combined to create an overall score for the product. The overall score is then weighted based on the competitiveness of each category and the relevance of each product to the given function or persona.

Read more about the methodology used to calculate G2’s Best Software Awards here.

How does a vendor become eligible for the awards?

To be eligible for one of G2’s Best Software Companies or Products lists, a software product or company must have at least 10 reviews in the prior calendar year. Scores reflect only data from reviews submitted during the evaluation period (Jan. 1 – Dec. 31, 2025).

Can software companies and products win multiple awards?

Yes. A software company and/or product has the potential to be named on multiple lists based on its eligibility and rankings.

How are reviews verified and vetted?

Authenticity and trust are paramount to our approach to review collection, moderation, and publishing. It is our aim to ensure every review is the honest opinion of a real user and their own experience with a product or service. Every review submitted to G2 undergoes rigorous moderation. We verify reviewer identities and use more than 43 data points and consistent guidelines to ensure authenticity. In fact, G2 rejects more than one-third of the reviews submitted for not meeting those guidelines and standards. For more information, view G2’s approach to review validity and learn why G2 joined the Coalition for Trusted Reviews.

Are there any methodology and criteria changes for the Best Software 2026 lists?

Some eligibility requirements have changed for Best Software 2026, including:

  • Product and vendors now need a minimum of 10 reviews from the prior calendar year.

    • In 2025, just one review from the past year was needed, in addition to appearing on a G2 Grid®. Last year’s change was made to expand eligibility for vendors and products on G2 while simplifying the requirements, making it easier to be considered.

    • This year’s change is to maintain that simplicity while prioritizing review recency and volume as a key factor for continued and consistent high performance.

    • However, on the most competitive Best Software lists, winners typically have hundreds or even thousands of reviews.

  • For the Functional Product Lists, a product’s percentage of categories and reviews earned within that functional list will be used as a factor in scoring. This year, we have adjusted the category weighting in our algorithm.

    • We did this to ensure the best possible fit for products on persona lists, based on their categories and reviews.

We also added the following new lists in 2026:

  • New “Best Software By Function” lists:

    • Best Agentic AI Software

    • Best ERP Software Products

How can I promote my Best Software Award recognition if I am named a winner?

All winners will receive an email from G2 providing promotional materials and instructions, including templates and guidelines for:

  • Accessing their Best Software Award badge(s) in my.g2 (for customers only)

  • Promoting their recognition via news announcements

  • Celebrating with social media graphics

How will G2 celebrate the winners?

G2 will celebrate award winners through a series of promotions, including news announcements, social media posts, emails, website banners, and more. While some winners will be featured on billboards in New York City, this is limited to select top winners pre-determined by G2.

How are the Best Software Awards different from G2’s Quarterly Reports?

Key differences between G2’s Best Software Awards and Market Reports include:

  • Best Software consists of annual award lists that can be accessed without a login; whereas, Seasonal Market Reports are quarterly, detailed reports that only can be viewed by logging into my.g2.

  • There are also differences in eligibility criteria and the depth and breadth of the product and vendor recognition.

  • Learn more here.