# Best Mobile Attribution Platforms

## How Many Mobile Attribution Platforms Products Does G2 Track?

**Total Products under this Category:** 30

### Category Stats (Aug 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Tenjin (+0.3%) - Among all products in this category, Tenjin recorded the largest rating increase compared to last month

_Last updated: August 19, 2026_

## How Does G2 Rank Mobile Attribution Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,200+ Authentic Reviews
- 30+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Mobile Attribution Platforms
 ![G2 Grid® for Mobile Attribution Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-attribution/grids.png?focus%5B%5D=19095&focus%5B%5D=18196&focus%5B%5D=66642&focus%5B%5D=70670&focus%5B%5D=19736&focus%5B%5D=35877&focus%5B%5D=39519&focus%5B%5D=15947)

Highlighted products: Adjust, AppsFlyer, Singular, AppMetrica, Branch, Trackier, Kochava, and Tenjin.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-attribution/grids.json?focus%5B%5D=adjust&focus%5B%5D=appsflyer&focus%5B%5D=singular&focus%5B%5D=appmetrica&focus%5B%5D=branch&focus%5B%5D=trackier&focus%5B%5D=kochava&focus%5B%5D=tenjin)

**Sponsored**

### TextUs

TextUs is a performance SMS engagement platform specifically designed to assist marketers, sales professionals, and recruiters in enhancing communication and driving conversions. This innovative solution enables users to connect more effectively with prospects, customers, and candidates, ultimately leading to improved conversion rates and pipeline generation. By streamlining the communication process, TextUs helps organizations maximize their outreach efforts and achieve their revenue objectives. The platform serves a diverse audience, including recruitment agencies, corporate HR departments, and sales and marketing teams across various sectors. Marketers can leverage TextUs to send targeted campaigns, conduct A/B testing on messaging, and incorporate additional outreach channels into their outbound strategies. Sales professionals benefit from the platform by maintaining consistent communication with prospects, ensuring they remain engaged throughout the sales cycle. Recruiters can utilize TextUs to interact with potential candidates in real-time, facilitating quicker responses and fostering stronger relationships. This versatility makes TextUs an essential tool for anyone aiming to enhance their engagement strategies. TextUs offers several key features that distinguish it from other communication tools. A standout capability is its ability to send and receive text messages at scale, allowing users to reach multiple prospects and candidates simultaneously. This feature not only saves time but also increases the likelihood of receiving timely responses. Additionally, TextUs integrates seamlessly with existing customer relationship management (CRM) software and applicant tracking systems (ATS), enabling users to manage their communications within a familiar environment, thus enhancing workflow efficiency. Another significant advantage of TextUs is its analytics and reporting functionality. Users can track engagement metrics, such as response rates and message open rates, providing valuable insights into the effectiveness of their communication strategies. This data-driven approach allows organizations to refine their outreach efforts, ensuring they are targeting the right audience with the right message. Furthermore, the platform's user-friendly interface makes it accessible for individuals with varying levels of technical expertise, ensuring that teams can adopt it quickly and efficiently without a steep learning curve. TextUs stands out in the SMS marketing and engagement platform category by offering a comprehensive solution tailored to the needs of marketing, sales, and recruiting professionals. Its focus on effective communication, integration capabilities, and robust analytics empowers users to enhance their engagement strategies, ultimately driving better outcomes for their organizations.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=2060&secure%5Bchosen_at%5D=2026-08-30T10%3A49%3A16Z&secure%5Bdisplayable_resource_id%5D=71&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=71&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61377&secure%5Bresource_id%5D=2060&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-attribution&secure%5Btoken%5D=b89ea65d028bfd5c62e6b87abd0445172206eccea8e1cf5250550c28bfb79491&secure%5Burl%5D=https%3A%2F%2Fget.textus.com%2Fbusiness-texting%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dbuyer-intent%26utm_content%3Dtopic-mobile-marketing&secure%5Burl_type%5D=custom_url)

### [Adjust](https://www.g2.com/products/adjust/reviews)

Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently.

**Average Rating:** 4.7/5.0

**Total Reviews:** 725

#### How Do G2 Users Rate Adjust?

- **Ease of Admin:** 8.8/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 8.4/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.4/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.8/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Adjust?

- **Seller:** [adjust.com](https://www.g2.com/sellers/adjust-com)
- **Company Website:** www.adjust.com
- **Year Founded:** 2012
- **HQ Location:** Berlin, Berlin
- **Twitter:** @adjustcom  
7,389 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=187f098c37807119ba4cef809eefb8e9583540a4884c4914fbd4fa52e6bcd521&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadjustcom%2F&secure%5Burl_type%5D=linkedin_company_website)  
470 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** UA Marketing, UA
- **Top Industries:** Marketing and Advertising, Computer Games
- **Company Size:** 48% Medium, 37% Small

#### What Do G2 Reviewers Say About Adjust?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of Adjust, highlighting its intuitive interface and seamless campaign monitoring capabilities.
- Users commend the **responsiveness and knowledge** of Adjust's customer support, enhancing their overall experience significantly.
- Users value Adjust's **robust mobile attribution and fraud prevention** features, enhancing transparency and ROI tracking for campaigns.
- Users appreciate the **intuitive reporting features** of Adjust, enhancing their tracking and analysis of mobile marketing data.
- Users value the **strong mobile attribution tracking** from Adjust, enhancing their understanding of installs and in-app events.

##### Cons

- Users often feel that the **complexity** of Adjust can be overwhelming, particularly for newcomers to the platform.
- Users experience **slow loading times** for data refreshes, impacting their ability to react swiftly during peak hours.
- Users find Adjust to be **expensive** , particularly challenging for smaller companies with limited budgets.
- Users experience **slow performance** with data loading, especially during peak hours and with large datasets.
- Users face challenges with the **dashboard complexity** in Adjust, requiring additional time for customization and detailed reporting.

#### What Are Recent G2 Reviews of Adjust?

**["Accurate Attribution and Real-Time Insights That Keep Our UA on Track"](https://www.g2.com/survey_responses/adjust-review-13368125)**

**Rating:** 5.0/5.0 stars

_— Tinh V._

[Read full review](https://www.g2.com/survey_responses/adjust-review-13368125)

**["Smooth Integrations, Clear Docs, and Powerful Deep Link Tracking"](https://www.g2.com/survey_responses/adjust-review-13349082)**

**Rating:** 5.0/5.0 stars

_— Data T._

[Read full review](https://www.g2.com/survey_responses/adjust-review-13349082)

#### What Are G2 Users Discussing About Adjust?

- [What is https app adjust com?](https://www.g2.com/discussions/what-is-https-app-adjust-com)
- [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) - 1 comment
- [What is adjust used for?](https://www.g2.com/discussions/what-is-adjust-used-for)
- [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) - 1 comment

### [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 759

#### How Do G2 Users Rate AppsFlyer?

- **Ease of Admin:** 8.4/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 8.4/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.6/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.3/10 (Category avg: 9.0/10)

#### Who Is the Company Behind AppsFlyer?

- **Seller:** [AppsFlyer](https://www.g2.com/sellers/appsflyer)
- **Company Website:** www.appsflyer.com
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppsFlyer  
12,781 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bcf0d0dfc6ad7b2965ac0220b9aa0ea8511824305bd512f03c1ce4ea1854a152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2233984%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,537 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 42% Medium, 31% Small

#### What Do G2 Reviewers Say About AppsFlyer?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **great analytics** and intuitive dashboard in AppsFlyer, enhancing campaign management and attribution insights.
- Users appreciate the **comprehensive features** of AppsFlyer, especially the impactful dashboards and superior deep linking module.
- Users appreciate the **ease of use** in AppsFlyer, enjoying effortless campaign management and accessible reporting.
- Users value the **great analytics and insight** provided by AppsFlyer, enhancing their marketing strategies.
- Users find **AppsFlyer's attribution model** invaluable for campaign management, supported by excellent analytics and customer service.

##### Cons

- Users find AppsFlyer's pricing to be **expensive** , especially given concerns about data accuracy and inflated charges.
- Users experience **data inaccuracy** with AppsFlyer, leading to confusion and inconsistencies in reported information.
- Users express concerns about **high and hidden pricing issues** with AppsFlyer, particularly problematic for smaller teams and startups.
- Users report significant **data management issues** with AppsFlyer, including inaccuracies and inflated analytics that jeopardize reliability.
- Users find the **dashboard complex and limited** , requiring time to navigate and customize reports effectively.

#### What Are Recent G2 Reviews of AppsFlyer?

**["Powerful Attribution and In-Depth Analytics for Advanced Measurement"](https://www.g2.com/survey_responses/appsflyer-review-12953940)**

**Rating:** 4.5/5.0 stars

_— Наталья ._

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12953940)

**["All Attribution Data in One Place with Reliable Integrations and Strong Fraud Detection"](https://www.g2.com/survey_responses/appsflyer-review-12950315)**

**Rating:** 4.5/5.0 stars

_— Екатерина ._

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12950315)

#### What Are G2 Users Discussing About AppsFlyer?

- [What is AppsFlyer used for?](https://www.g2.com/discussions/appsflyer-what-is-appsflyer-used-for) - 1 upvote
- [What does AppsFlyer do?](https://www.g2.com/discussions/what-does-appsflyer-do)
- [What is AppsFlyer OneLink?](https://www.g2.com/discussions/what-is-appsflyer-onelink)
- [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) - 2 comments
- [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) - 3 comments, 1 upvote

### [Singular](https://www.g2.com/products/singular/reviews)

Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights.

**Average Rating:** 4.6/5.0

**Total Reviews:** 519

#### How Do G2 Users Rate Singular?

- **Ease of Admin:** 8.9/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 8.7/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.8/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.6/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Singular?

- **Seller:** [Singular](https://www.g2.com/sellers/singular)
- **Company Website:** www.singular.net
- **Year Founded:** 2014
- **HQ Location:** Palo Alto, California
- **Twitter:** @TweetSingular  
1,316 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0847141c79afc034c2203bfbfdb76877ac8c9bb6d16fbb1283fca2a504f4262b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3739623%2F&secure%5Burl_type%5D=linkedin_company_website)  
361 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** User Acquisition Manager, Marketing Manager
- **Top Industries:** Computer Games, Financial Services
- **Company Size:** 52% Medium, 26% Small

#### What Do G2 Reviewers Say About Singular?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **best-in-class customer support** from Singular, noting its responsiveness and quick resolution of issues.
- Users value the **ease of use** of Singular, benefiting from clear dashboards and straightforward onboarding.
- Users find Singular's **support and customer service exceptionally helpful** , ensuring timely assistance and tailored solutions for their needs.
- Users appreciate the **flexibility and transparency** of Singular, enhancing data analysis and decision-making efficiency.
- Users value the **comprehensive reporting** capabilities of Singular, enhancing their campaign management and insights effectively.

##### Cons

- Users find the **poor interface design** of Singular can hinder functionality and requires additional support for effective use.
- Users find the **UI to be unintuitive** , often requiring extra support and feeling less flexible than desired.
- Users note the **inability to share boards** without being linked, impacting collaboration and creating reporting challenges.
- Users note significant **data limitations** with Singular, impacting attribution accuracy and analysis of campaigns.
- Users find the **limited attribution capabilities** of Singular hinder accurate tracking and reporting for effective campaign management.

#### What Are Recent G2 Reviews of Singular?

**["Great Platform Backed by an Outstanding Team"](https://www.g2.com/survey_responses/singular-review-13176647)**

**Rating:** 5.0/5.0 stars

_— Santiago D._

[Read full review](https://www.g2.com/survey_responses/singular-review-13176647)

**["Singular Makes Cross-Channel Reporting and ROAS Tracking Fast and Easy"](https://www.g2.com/survey_responses/singular-review-12624145)**

**Rating:** 5.0/5.0 stars

_— Marko D._

[Read full review](https://www.g2.com/survey_responses/singular-review-12624145)

#### What Are G2 Users Discussing About Singular?

- [What is Singular used for?](https://www.g2.com/discussions/what-is-singular-used-for)

### [AppMetrica](https://www.g2.com/products/appmetrica/reviews)

AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acquisition campaigns and crashlytics. Launched in 2013, it enables over 60 000 mobile apps like Azur Games, METRO, Burger King, Brave Stars worldwide to find actionable insights and maximize their app revenue. AppMetrica is used by user acquisition teams, product managers, revenue managers and analytics experts across multiple industries. Why switch to AppMetrica: - You need more functionality from your current product analytics tool, i.e. funnels, segmentation, and user-level data. - You are expanding your user acquisition campaigns beyond Google Ads and need an MMP. - Your current product analytics or MMP is too expensive. - You are overwhelmed with data and want to get an easy way to find insights for your app’s growth. - You value high-quality support 24/7. After all, no need to switch, you could use AppMetrica as an alternative source of truth. Simply create a free account. For more information visit: https://appmetrica.yandex.com/about

**Average Rating:** 4.5/5.0

**Total Reviews:** 45

#### How Do G2 Users Rate AppMetrica?

- **Ease of Admin:** 8.5/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 8.6/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind AppMetrica?

- **Seller:** [Yandex Ads](https://www.g2.com/sellers/yandex-ads-e441ccd6-b61b-4c05-9dbd-dcd292fbc45d)
- **Year Founded:** 2004
- **HQ Location:** Dubai
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4963c252d3db15966c13afea69d9564fe021bf6efafc42f209013ec5e7917c33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fyndxforapps&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®
- **Ownership:** AppMetrica
- **Total Revenue (USD mm):** $218,344

#### Who Uses This Product?

- **Top Industries:** Computer Games, Information Technology and Services
- **Company Size:** 61% Small, 30% Medium

#### What Do G2 Reviewers Say About AppMetrica?

_AI-generated summary from verified user reviews_

##### Pros

- Users find AppMetrica's **ease of use** exceptional, featuring intuitive interfaces and straightforward integration for valuable insights.
- Users find **Easy Integrations** with AppMetrica beneficial, allowing seamless tracking across multiple device installations.
- Users benefit from the **easy setup** of AppMetrica, allowing quick integration and straightforward tracking of user behavior.
- Users value the **easy API integrations** of AppMetrica, enhancing user tracking and app performance monitoring effortlessly.
- Users value the **user-friendly analytics** of AppMetrica, appreciating its clear dashboards and real-time updates for decision-making.

##### Cons

- Users are frustrated by **missing features** in the mobile app compared to the desktop version, limiting functionality.
- Users find **reporting issues** in AppMetrica frustrating, especially due to limited UTM tracking and poor management features.
- Users are frustrated by **inadequate reporting** , facing empty reports and limited customization options for data analysis.
- Users struggle with **search difficulty** , facing issues with empty reports and finding specific settings in AppMetrica.
- Users experience **inadequate tracking** due to missing mobile features, restrictions on event limits, and lack of ad network integration.

#### What Are Recent G2 Reviews of AppMetrica?

**["Great product!"](https://www.g2.com/survey_responses/appmetrica-review-10864475)**

**Rating:** 4.5/5.0 stars

_— Inna K._

[Read full review](https://www.g2.com/survey_responses/appmetrica-review-10864475)

**["Powerful and User-Friendly Mobile Analytics Tool"](https://www.g2.com/survey_responses/appmetrica-review-11579285)**

**Rating:** 4.0/5.0 stars

_— Rojan S._

[Read full review](https://www.g2.com/survey_responses/appmetrica-review-11579285)

#### What Are G2 Users Discussing About AppMetrica?

- [What is AppMetrica used for?](https://www.g2.com/discussions/what-is-appmetrica-used-for) - 1 comment

### [Branch](https://www.g2.com/products/branch/reviews)

Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Increase team efficiency with Branch. Easily deploy and scale deep linking and campaign measurement across all marketing channels. Deliver better experiences with Branch. Route users where you want them to go, regardless of their platform or device, reliably and always. Make smarter investments with Branch. Increase ROI with accurate insight into omni-channel campaigns, without running privacy risks. There isn’t a linking use case Branch can’t solve. Guiding new or returning web visitors to your app Problem: Your mobile website gets a lot of traffic, but it’s not optimized for conversions and engagement compared to your mobile app. Solution: Convert casual web visitors into loyal app users with custom, targeted smart banners that carry context through install for a stellar first impression. If they land on your website in the future, smart banners seamlessly direct app them to the content they’re viewing in your mobile app. Maximizing app install ad success Problem: You spend valuable ad dollars capturing new app users, but in today’s privacy-focused environment, it’s harder than ever to get useful, unbiased attribution data. Solution: We not only provide accurate, deduplicated install attribution but also deliver users to specific content in your app post install, increasing their likelihood to convert. Optimizing mobile reengagement ad campaigns Problem: Reengaging existing users is critical to maximizing your user lifetime value (LTV), but privacy regulations can complicate the tracking and attribution of these efforts. Solution: We help you build precise audience segments based on previous user behaviors and engagements. This allows you to target users with tailored reengagement campaigns and measure the impact with privacy-preserving attribution data. Measuring CTV campaigns Problem: Users are spending more time on connected TV (CTV) devices and platforms than ever before, but marketers investing in CTV ads struggle to accurately understand their downstream conversion events, and few measurement solutions are suited for CTV’s unique challenges. Solution: We make it effortless to track and attribute CTV ad performance to downstream engagements with accurate, unbiased measurement. It’s now easier to optimize and justify your CTV marketing budget with clear insights into holistic campaign effectiveness. Delivering email readers directly to your app Problem: There are many edge cases to solve for when linking out of the email channel, and email click analytics alone won’t show you pivotal insights such as if someone purchases in-app days after clicking an email. Solution: We solve linking on mobile. With extensive email service provider (ESP) integrations and a team deeply familiar with the challenges on mobile, we improve the email workflow, provide more contextual user experiences, increase email revenue, and provide new down-funnel attribution from email. Measuring web SEO traffic to the app Problem: Search engine optimization (SEO) teams spend countless hours optimizing search results. Enabling deep linking historically meant losing visibility into their efforts, missing key performance indicator (KPI) goals, and working around blind spots in their overall marketing strategy. Solution: Our SEO App Attribution solution provides insight into app opens and down-funnel events coming from organic search traffic, helping marketers unlock the value and ROI of SEO in the context of mobile app engagement, improving decision-making across marketing channels. Enabling and measuring offline to app experiences Problem: Customers expect to be able to use your app at any stage of the customer journey, and you need a way to move your users from offline into your app. QR codes have taken off, but a lot of QR codes are not optimized for app engagement. Solution: We make it easy to create custom, dynamic QR codes that align with your brand’s look and feel for a seamless user experience. Effortlessly manage routing destinations to keep campaigns fresh, and track downstream performance in one place to optimize acquisition, engagement, and ultimately LTV from offline, desktop, or over-the-top (OTT). Breaking out of walled gardens Problem: Social platforms load an in-app browser designed to keep app users in a walled version of their website. You’re missing out on driving engagement and conversions every time your users are stuck within a walled garden instead of on your native app. Solution: Our branded short links can be scaled across social channels to take app users from content in a social post to the same content in your app (or after install for new users). With cross-channel analytics, you’ll unlock insight into organic social as an acquisition channel and attribute downstream events to the social campaign that drove them. Reducing your cost to serve Problem: You spent time, money, and resources building an awesome app, but high volumes of customer inquiries are still directed to costly support channels. Solution: Branch links and QR codes guide users to your app to complete key actions. By redirecting users from expensive channels like phone support to more cost-effective self-service options in the app, Branch helps you lower operational costs while simultaneously delivering a great customer experience.

**Average Rating:** 4.4/5.0

**Total Reviews:** 450

#### How Do G2 Users Rate Branch?

- **Ease of Admin:** 8.5/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 7.5/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.3/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 7.8/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Branch?

- **Seller:** [Branch](https://www.g2.com/sellers/branch-51b48ed1-3e6f-4f48-9ed7-9bac8ffd887d)
- **Company Website:** branch.io
- **Year Founded:** 2014
- **HQ Location:** Palo Alto, California
- **Twitter:** @branchmetrics  
9,442 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b667574de7386c4de78d1ff16acb66bdc5b995fce54cec2d2f69bd7947e29dbf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3813083%2F&secure%5Burl_type%5D=linkedin_company_website)  
516 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, CEO
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 42% Small, 33% Medium

#### What Do G2 Reviewers Say About Branch?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Branch, as it simplifies link creation and integration for various campaigns.
- Users appreciate the **exceptional customer support** from Branch, highlighting quick responses and helpful interactions.
- Users appreciate the **easy integrations** of Branch, making it simple for developers to implement and track campaigns.
- Users appreciate the **simplicity of link creation** with Branch, finding it efficient for various marketing needs.
- Users value the **tracking capabilities** of Branch, which enhance campaign efficiency and provide clear, actionable data.

##### Cons

- Users express frustration with **poor customer support** , highlighting dismissive agents and lack of effective onboarding assistance.
- Users report **complex setup issues** with Branch, leading to frustration during the initial experience and onboarding process.
- Users find the **complex navigation** of Branch challenging, making partner addition and reporting less user-friendly.
- Users find the **initial setup complex** , making it challenging to fully utilize Branch's features effectively.
- Users find the **dashboard issues** hinder efficient auditing and seek enhanced search capabilities within Branch.

#### What Are Recent G2 Reviews of Branch?

**["Stellar Support with Effective Attribution"](https://www.g2.com/survey_responses/branch-review-9966634)**

**Rating:** 4.5/5.0 stars

_— Kapil G._

[Read full review](https://www.g2.com/survey_responses/branch-review-9966634)

**["Accurate Attribution, Reliable Deep Linking, and Insightful Reporting"](https://www.g2.com/survey_responses/branch-review-12923757)**

**Rating:** 4.0/5.0 stars

_— Arvind K._

[Read full review](https://www.g2.com/survey_responses/branch-review-12923757)

### [Trackier](https://www.g2.com/products/trackier/reviews)

At Trackier, we’re building SaaS (software as a service) products from India that are used by many brands in more than 20+ countries across the world. In our industry, we’re proudly outcompeting a number of international counterparts to clock more than USD 5mn in annual revenue without any external funding. Over the last 7 years, Trackier has helped create industry standards in Performance Marketing, has helped brands grow their website conversions through partners through our suite of products across Performance, e-commerce, and Mobile. If you have interacted with ICICI Bank, Flipkart, OLX, or Dentsu, you have already met some of the customers who trust the Trackier platform for their Partner Marketing-led growth. This has been made possible by our relentless focus on delivering value to our customers by creating tools that are simple to use, yet pack a punch when it comes to delivering value for their growth. Our focus on our products is reflected in what our customers have to say about us. Last year, G2Crowd recognized Trackier among the 10 best SaaS in Partner Marketing. We’re a free-thinking, fun-loving company that’s boutique by design. Each client collaborates closely with a multi-disciplinary team of designers, developers, and strategists. Everyone here does a little bit of everything, which helps us move fast to make innovative product. Unlocking Affiliate Success with Trackier 🚀 Attribution Tracking | Performance Marketing

**Average Rating:** 4.7/5.0

**Total Reviews:** 135

#### How Do G2 Users Rate Trackier?

- **Ease of Admin:** 9.4/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 8.8/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 9.3/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 9.6/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Trackier?

- **Seller:** [CloudStuff Inc](https://www.g2.com/sellers/cloudstuff-inc)
- **Year Founded:** 2016
- **HQ Location:** New Delhi, IN
- **Twitter:** @TrackierHQ  
248 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d9c5380e123395681df826ea21c31b048b0ea0d96a4d484a66312949ec1c6f77&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrackier%2F&secure%5Burl_type%5D=linkedin_company_website)  
143 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Accounting
- **Company Size:** 83% Small, 13% Medium

#### What Do G2 Reviewers Say About Trackier?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **efficient tracking and excellent reporting features** of Trackier, enhancing their affiliate marketing performance.
- Users appreciate the **ease of use** of Trackier, finding it simplifies affiliate marketing and enhances operational efficiency.
- Users highlight the **efficient tracking** capabilities of Trackier, making affiliate marketing management seamless and effective.
- Users praise Trackier for its **efficiency and user-friendly design** , revolutionizing their affiliate marketing management.
- Users value the **efficient tracking of referrals** in Trackier, enhancing affiliate marketing and operational effectiveness.

##### Cons

- Users find that the **slow loading times** of Trackier's reporting dashboards can hinder efficiency and user experience.
- Users experience **slow performance** with loading dashboards and report downloads, impacting overall efficiency and usability.
- Users face **tracking issues** with Trackier, including manual payment hassles and slow report downloads affecting efficiency.
- Users find the **complexity of configuration** in Trackier challenging, especially for beginners looking for simplicity.
- Users find the **complexity of configuration** in Trackier challenging, especially for beginners trying to navigate the system.

#### What Are Recent G2 Reviews of Trackier?

**["Simple, Reliable Tracking for Performance Campaigns"](https://www.g2.com/survey_responses/trackier-review-13333686)**

**Rating:** 4.0/5.0 stars

_— Abhishek R._

[Read full review](https://www.g2.com/survey_responses/trackier-review-13333686)

**["Efficient Campaign Tracking and Management"](https://www.g2.com/survey_responses/trackier-review-13339626)**

**Rating:** 4.0/5.0 stars

_— Admin I._

[Read full review](https://www.g2.com/survey_responses/trackier-review-13339626)

#### What Are G2 Users Discussing About Trackier?

- [What is the meaning of performance marketing?](https://www.g2.com/discussions/what-is-the-meaning-of-performance-marketing)
- [What is go Trackier?](https://www.g2.com/discussions/what-is-go-trackier)

### [Kochava](https://www.g2.com/products/kochava/reviews)

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

**Average Rating:** 4.1/5.0

**Total Reviews:** 132

#### How Do G2 Users Rate Kochava?

- **Ease of Admin:** 7.7/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 7.4/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 7.7/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 7.4/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Kochava?

- **Seller:** [Kochava](https://www.g2.com/sellers/kochava)
- **Company Website:** www.kochava.com
- **Year Founded:** 2011
- **HQ Location:** Sandpoint, US
- **Twitter:** @kochava  
12 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=513a6eb9972c7c2f89116f6d87050d47f93ef362993b2ce123c5db0083a56bea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2377474%2F&secure%5Burl_type%5D=linkedin_company_website)  
166 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Entertainment
- **Company Size:** 39% Medium, 31% Large

#### What Do G2 Reviewers Say About Kochava?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **responsive customer support** of Kochava, assisting with challenges and enhancing the integration process.
- Users appreciate the **ease of use** in Kochava, highlighting its clear setup and responsive support team.
- Users appreciate the **ease of building deeplinks and robust attribution capabilities** offered by Kochava.
- Users value the **exceptional support team** at Kochava, which enhances their analytics and overall experience effectively.
- Users find Kochava's **responsive customer support** invaluable for navigating its complex, data-rich platform effectively.

##### Cons

- Users find the **poor UI** frustrating, wishing for a more intuitive and user-friendly experience overall.
- Users find Kochava's **complex features** challenging, with a cumbersome UI that complicates report generation and data export.
- Users find the **learning difficulty** in Kochava frustrating, particularly with event tracking and complex features.
- Users find Kochava's interface **not intuitive** , with confusing terminology and outdated components affecting usability and report exports.
- Users find the **clunky and outdated UX** of Kochava frustrating, impacting their overall satisfaction with the platform.

#### What Are Recent G2 Reviews of Kochava?

**["Powerful analytics"](https://www.g2.com/survey_responses/kochava-review-8368303)**

**Rating:** 5.0/5.0 stars

_— Vaibhav S._

[Read full review](https://www.g2.com/survey_responses/kochava-review-8368303)

**["Kochava has a very good support team"](https://www.g2.com/survey_responses/kochava-review-7831394)**

**Rating:** 4.5/5.0 stars

_— Andres G._

[Read full review](https://www.g2.com/survey_responses/kochava-review-7831394)

#### What Are G2 Users Discussing About Kochava?

- [What do you recommend for marketers considering Kochava for mobile attribution and analytics?](https://www.g2.com/discussions/what-do-you-recommend-for-marketers-considering-kochava-for-mobile-attribution-and-analytics)
- [What is Kochava used for?](https://www.g2.com/discussions/what-is-kochava-used-for)
- [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) - 1 comment
- [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) - 1 comment
- [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) - 1 comment

### [Airbridge](https://www.g2.com/products/airbridge/reviews)

Airbridge is a Mobile Measurement Partner (MMP) trusted by 1000+ global apps like Nexon, KFC, or U.S. apps like Shmoody, Buddy.ai, Liner, Planfit. Attribute every conversion and link all your platforms—Android, iOS, SKAN, Web, PC, and Console—from one dashboard. Specializing in granular cross-platform, web-to-app and app-to-web measurement, Airbridge delivers in-depth cohort-level analysis of creatives, funnels, retention, ROAS, and predictive LTV. Unlike other MMPs, Airbridge offers advanced tools like ultra-granular dashboard filters, deep linking, customizable fraud prevention, and raw data exports — all without a paywall. Key feature strengths include: - Comprehensive Cross-Platform Tracking: Pull in data from web, app, PC/console, and SKAN for a truly unified, single-page view, simplifying complex decisions. - Ultra-Granularity: Get down to the precise details—keyword, creative, hourly, and minute-by-minute—for exact performance evaluation and optimization. - Seamless Deep Linking and Link Branding: Create smooth user journeys with branded, dynamic, and deferred deep linking, sending users directly to in-app content without friction. - Intelligent AI Capabilities: Ask questions, retrieve data, and get onboarding guidance through Airbridge Pilot, Airbridge MCP, and Onboarding Pilot. Airbridge maintains measurement partnerships with Google, Meta, Apple, and TikTok, among others, and is trusted by global brands such as Standard Chartered, Samsung Securities, Alarmy, Nexon, Segari, KFC, Descente, Amorepacific, and LOTTE ON. Airbridge is developed by AB180, Inc., an AdTech and MarTech company with 10+ years experience in developing AI-powered ad attribution, measurement, and monetization tools.

**Average Rating:** 4.7/5.0

**Total Reviews:** 31

#### How Do G2 Users Rate Airbridge?

- **Ease of Admin:** 9.1/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 9.1/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.7/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 9.4/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Airbridge?

- **Seller:** [AB180, Inc.](https://www.g2.com/sellers/ab180-inc)
- **Company Website:** www.airbridge.io
- **Year Founded:** 2015
- **HQ Location:** Seoul, Republic of Korea
- **Twitter:** @AirbridgeHQ  
113 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=70484d4572a8c0ab8e28bb1aa1d368b75084f11d536b77e9ab58949ca4bcb50f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F78384907&secure%5Burl_type%5D=linkedin_company_website)  
73 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 58% Small, 39% Medium

#### What Do G2 Reviewers Say About Airbridge?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **responsive customer support** of Airbridge, appreciating their helpfulness and commitment to client success.
- Users appreciate the **ease of use** of Airbridge, finding it intuitive for managing links and analyzing data.
- Users appreciate the **user-friendly deep linking** features of Airbridge, enhancing campaign efficiency and simplifying user journeys.
- Users highlight the **exceptional customer support** of Airbridge, noting quick responses and dedication to client success.
- Users love the **smoother integrations** with other platforms, enhancing mobile attribution and campaign tracking effortlessly.

##### Cons

- Users experience **slow loading** during report generation and data retrieval, which can be a minor inconvenience.
- Users face **integration difficulties** with Airbridge, finding the complex ad integrations challenging without technical expertise.
- Users struggle with **complex integration issues** in Airbridge, making it challenging for smaller companies without technical specialists.
- Users experience **slow performance** during report generation and data retrieval, though it’s not a major issue overall.
- Users struggle with **attribution issues** in Airbridge, particularly due to a lack of in-house technical expertise.

#### What Are Recent G2 Reviews of Airbridge?

**["Affordable, Effective Attribution with Stellar Support"](https://www.g2.com/survey_responses/airbridge-review-13262942)**

**Rating:** 4.5/5.0 stars

_— Sam B._

[Read full review](https://www.g2.com/survey_responses/airbridge-review-13262942)

**["Best-in-Market Value with All the Essential Features"](https://www.g2.com/survey_responses/airbridge-review-13258690)**

**Rating:** 4.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/airbridge-review-13258690)

### [Tenjin](https://www.g2.com/products/tenjin/reviews)

Tenjin helps fast-growing mobile publishers scale with simple, powerful advertising measurement. For a flat $200/month, you get full access to all features - no hidden fees and cancel anytime.The all‑inclusive suite includes attribution, LTV prediction, cost aggregation, and more. Trusted by 30,000+ apps and thousands of partners, Tenjin has been driving results since its Y Combinator graduation in 2014.

**Average Rating:** 4.3/5.0

**Total Reviews:** 54

#### How Do G2 Users Rate Tenjin?

- **Ease of Admin:** 8.5/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 7.4/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.1/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.1/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Tenjin?

- **Seller:** [Tenjin](https://www.g2.com/sellers/tenjin)
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ff9ff39fba1b9eadd7a5e8aff54a47faaddd10aea7bb814d2bdc8daf7b86588a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3754327%2F&secure%5Burl_type%5D=linkedin_company_website)  
35 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Computer Games
- **Company Size:** 67% Small, 25% Medium

#### What Do G2 Reviewers Say About Tenjin?

_AI-generated summary from verified user reviews_

##### Pros

- Users rave about the **excellent and responsive customer support** of Tenjin, enhancing their overall experience and satisfaction.
- Users find Tenjin to be **exceptionally user-friendly** , facilitating quick insights and effortless integration with excellent support.
- Users value the **easy integrations** of Tenjin, enhancing visibility and efficiency in mobile advertising efforts.
- Users value the **fast insights and clean data** from Tenjin, enhancing reporting and decision-making efficiency.
- Users value the **seamless integration** with analytics tools, enhancing visibility and ease of use for marketing analytics.

##### Cons

- Users struggle with **integration issues** on Tenjin, especially with iOS attributions and partner compatibility.
- Users struggle with **attribution issues** for iOS integrations with Tenjin, complicating the initial setup process.
- Users find the **complex setup** of Tenjin challenging, needing support for iOS attribution integrations and initial configuration.
- Users find the **cost can become high** if they exceed their plan limits, which affects overall value.
- Users note a **steep learning curve** initially, making the platform less intuitive for new users.

#### What Are Recent G2 Reviews of Tenjin?

**["A Reliable MMP with Excellent Support"](https://www.g2.com/survey_responses/tenjin-review-13216944)**

**Rating:** 5.0/5.0 stars

_— Oshion N._

[Read full review](https://www.g2.com/survey_responses/tenjin-review-13216944)

**["Perfect fit for a mobile game studio"](https://www.g2.com/survey_responses/tenjin-review-11832570)**

**Rating:** 5.0/5.0 stars

_— Sinan D._

[Read full review](https://www.g2.com/survey_responses/tenjin-review-11832570)

#### What Are G2 Users Discussing About Tenjin?

- [What does Tenjin do?](https://www.g2.com/discussions/what-does-tenjin-do) - 1 comment
- [What is the use of Tenjin?](https://www.g2.com/discussions/what-is-the-use-of-tenjin) - 1 comment
- [What is Tenjin automation?](https://www.g2.com/discussions/what-is-tenjin-automation) - 1 comment
- [What is Tenjin tool?](https://www.g2.com/discussions/what-is-tenjin-tool) - 1 comment

### [Madgicx](https://www.g2.com/products/madgicx/reviews)

Madgicx is a media-buying and advertising management platform designed to assist users in planning, executing, and analyzing Meta ad campaigns. This solution falls within the campaign management and advertising management software category, specifically targeting performance-driven marketers, ecommerce brands, and agencies that primarily advertise on Facebook and Instagram. With Madgicx, users can effectively structure their campaigns, manage budgets, analyze creative performance, and generate valuable insights to optimize their Meta advertising efforts. The platform is particularly beneficial for scenarios such as ecommerce customer acquisition, remarketing, and multi-account agency management, where continuous testing, measurement, and creative iteration are essential. By providing a comprehensive suite of tools, Madgicx enables marketers to streamline their advertising processes and enhance their overall campaign effectiveness. The platform’s capabilities are centered around automated media buying, creative analysis, reporting, and tracking for Meta ads, making it a versatile solution for various advertising needs. Madgicx connects seamlessly to ad accounts and leverages predictive and generative AI to identify optimization opportunities, suggest actionable changes, and support creative production workflows without replacing the existing Meta Ads Manager. This integration allows teams to monitor campaign performance at scale, standardize account structures, and implement rules-based or AI-guided adjustments to bidding, budgets, and targeting. Additionally, agencies benefit from Madgicx’s reporting and white-label capabilities, which facilitate the creation of consistent dashboards and client-facing views derived from multiple ad accounts. Key features of Madgicx include AI media-buyer recommendations that audit Meta ad accounts and highlight actions such as scaling, pausing, or testing campaigns and audiences. The platform also offers creative intelligence tools that score ads, cluster creatives, and reveal performance patterns across images, videos, and copy variations. Furthermore, users can access reporting dashboards that encompass campaign management metrics, cross-channel views, and customizable panels tailored for both agencies and in-house teams. Automation and rules engines enable efficient budget management, bid adjustments, and campaign scheduling across multiple accounts, while tracking features provide cloud-based conversions API setup and support for more accurate Meta event measurement. By centralizing these functionalities, Madgicx serves as an operational layer on top of Meta advertising, enhancing the experience for practitioners who already run Meta campaigns and seek greater structure and decision support. This comprehensive approach not only simplifies the advertising process but also empowers users to make data-driven decisions that drive campaign success.

**Average Rating:** 4.6/5.0

**Total Reviews:** 213

#### How Do G2 Users Rate Madgicx?

- **Ease of Admin:** 9.0/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 9.0/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 9.0/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 9.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Madgicx?

- **Seller:** [Madgicx](https://www.g2.com/sellers/madgicx)
- **Company Website:** www.madgicx.com
- **Year Founded:** 2018
- **HQ Location:** Tel Aviv, Tel Aviv District
- **Twitter:** @madgicx  
1,909 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6cad95aa174bc4d531fcf6592c43f3e4fc3becf049f4be77d35bb87f7215a8c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18942953%2F&secure%5Burl_type%5D=linkedin_company_website)  
47 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Apparel & Fashion
- **Company Size:** 79% Small, 17% Medium

#### What Do G2 Reviewers Say About Madgicx?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Madgicx, making ad management simple for beginners and experts alike.
- Users value the **efficiency** of Madgicx, which streamlines ad management and saves significant time through automation.
- Users appreciate the **automation features** of Madgicx, which streamline budget adjustments and optimize campaign performance effectively.
- Users appreciate the **AI-driven ad management** of Madgicx, saving time and enhancing performance efficiently.
- Users value the **time-saving automation** of Madgicx, streamlining campaigns and reducing manual effort significantly.

##### Cons

- Users find the **steep learning curve** challenging, requiring extra time to navigate reports and filters effectively.
- Users find the **learning difficulty** with Madgicx challenging, especially for newcomers navigating its extensive features.
- Users find a **steep learning curve** in Madgicx, especially those new to paid advertising metrics and setup.
- Users find the **setup process overwhelming** , requiring time to navigate numerous metrics and features effectively.
- Users find Madgicx to be **expensive for small businesses** , impacting affordability and accessibility for marketing needs.

#### What Are Recent G2 Reviews of Madgicx?

**["All Client Data in One Place with Helpful Chat Support and AI-Ready MCPs"](https://www.g2.com/survey_responses/madgicx-review-13104763)**

**Rating:** 4.5/5.0 stars

_— Cassie O._

[Read full review](https://www.g2.com/survey_responses/madgicx-review-13104763)

**["A genuinely useful platform for serious media buyers"](https://www.g2.com/survey_responses/madgicx-review-13130712)**

**Rating:** 5.0/5.0 stars

_— Robin B._

[Read full review](https://www.g2.com/survey_responses/madgicx-review-13130712)

#### What Are G2 Users Discussing About Madgicx?

- [How do you manage the clutter of advanced reports and manual refinement without losing time every week?](https://www.g2.com/discussions/how-do-you-manage-the-clutter-of-advanced-reports-and-manual-refinement-without-losing-time-every-week) - 1 comment
- [What are you doing when data flow, event tracking, or slow insights hold back your campaign decisions?](https://www.g2.com/discussions/what-are-you-doing-when-data-flow-event-tracking-or-slow-insights-hold-back-your-campaign-decisions) - 1 comment
- [Has anyone else run into confusing trials, renewals, or refund hurdles with Madgicx billing?](https://www.g2.com/discussions/has-anyone-else-run-into-confusing-trials-renewals-or-refund-hurdles-with-madgicx-billing) - 1 comment
- [How are you handling the pricing jump when managing smaller ad spends or early‑stage clients?](https://www.g2.com/discussions/how-are-you-handling-the-pricing-jump-when-managing-smaller-ad-spends-or-early-stage-clients) - 1 comment
- [Complex setup and steep learning curve keep delaying my ability to get real value from Madgicx](https://www.g2.com/discussions/complex-setup-and-steep-learning-curve-keep-delaying-my-ability-to-get-real-value-from-madgicx) - 1 comment

### [Upland Localytics](https://www.g2.com/products/upland-localytics/reviews)

Upland Localytics is mobile app marketing and analytics software that creates personalized mobile experiences to drive engagement, loyalty, and conversion. The solution is used on billions of devices across more than 20,000 apps, helping leading B2B and B2C companies to connect with their customers on a deeper, more meaningful level through engaging mobile marketing campaigns. Customers love Upland Localytics for its customer loyalty, app experience, deeper ROI. Learn more at www.uplandsoftware.com/localytics/

**Average Rating:** 3.9/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Upland Localytics?

- **Ease of Admin:** 8.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Upland Localytics?

- **Seller:** [Localytics](https://www.g2.com/sellers/localytics)
- **Year Founded:** 2014
- **HQ Location:** Austin, TX
- **Twitter:** @Localytics  
9,036 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3528c37c8b8b5132e9ed67852314f496d563c876891bc1845369eb3b05c6ffe0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flocalytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 61% Medium, 28% Large

#### What Are Recent G2 Reviews of Upland Localytics?

**["Customer Service is quick and reliable "](https://www.g2.com/survey_responses/upland-localytics-review-3103265)**

**Rating:** 4.0/5.0 stars

_— Jacquelyn D._

[Read full review](https://www.g2.com/survey_responses/upland-localytics-review-3103265)

**["Great platform for mobile marketers"](https://www.g2.com/survey_responses/upland-localytics-review-3275184)**

**Rating:** 4.0/5.0 stars

_— Verified User in Publishing_

[Read full review](https://www.g2.com/survey_responses/upland-localytics-review-3275184)

### [Cometly](https://www.g2.com/products/cometly/reviews)

Cometly is a attribution cloud platform that enables businesses to get better accurate attribution for their ad campaigns and make smarter ad optimization decisions based on accurate data.

**Average Rating:** 4.8/5.0

**Total Reviews:** 36

#### How Do G2 Users Rate Cometly?

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 9.4/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 10.0/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 9.7/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Cometly?

- **Seller:** [Cometly](https://www.g2.com/sellers/cometly)
- **Year Founded:** 2021
- **HQ Location:** Newtown, Pennsylvania
- **Twitter:** @CometlyApp  
1,794 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b75ff89890160814ae496a65dfdf61815baa205429cd36d9de862eb3a2d36d80&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcometly%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Marketing and Advertising
- **Company Size:** 78% Small, 22% Medium

#### What Do G2 Reviewers Say About Cometly?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **affordability** of Cometly, enabling effective ad tracking for any budget without compromise.
- Users love the **flexibility and precision** of Cometly for tracking custom events and generating reports effortlessly.
- Users commend Cometly for its **attribution accuracy** , enabling precise tracking of custom events effortlessly.
- Users appreciate the **centralized management** of Cometly, finding it perfect to see all paid channels in one dashboard.
- Users love the **single dashboard for all paid channels** , providing a perfect holistic view of their performance.

##### Cons

- Users find the **poor documentation** frustrating, as it does not match the actual application features.

#### What Are Recent G2 Reviews of Cometly?

**["Cometly is a good software for tracking and data attribution."](https://www.g2.com/survey_responses/cometly-review-13171464)**

**Rating:** 4.5/5.0 stars

_— Alexandre K._

[Read full review](https://www.g2.com/survey_responses/cometly-review-13171464)

**["I can’t imagine running my business without Cometly"](https://www.g2.com/survey_responses/cometly-review-10640696)**

**Rating:** 5.0/5.0 stars

_— Erick A._

[Read full review](https://www.g2.com/survey_responses/cometly-review-10640696)

#### What Are G2 Users Discussing About Cometly?

- [What is Cometly used for?](https://www.g2.com/discussions/what-is-cometly-used-for)

### [CAKE](https://www.g2.com/products/cake/reviews)

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform.

**Average Rating:** 4.5/5.0

**Total Reviews:** 60

#### How Do G2 Users Rate CAKE?

- **Ease of Admin:** 8.2/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 9.4/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.3/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.9/10 (Category avg: 9.0/10)

#### Who Is the Company Behind CAKE?

- **Seller:** [Perseus Group](https://www.g2.com/sellers/perseus-group)
- **Year Founded:** 1995
- **HQ Location:** Markham, ON
- **Twitter:** @perseus  
3,394 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9e07a31095d972aa9c3a6ddf22c0f652f1c67ea0ca956204c6de62727215f66&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F25050544%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,982 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 70% Small, 25% Medium

#### What Do G2 Reviewers Say About CAKE?

_AI-generated summary from verified user reviews_

##### Pros

- Users value CAKE's **customization options** , which effectively cater to specific affiliate program requirements and enhance usability.
- Users value the **ease of use** of CAKE, appreciating its intuitive features and responsive support for seamless tracking.
- Users appreciate CAKE's **responsive support team** , always ready to assist and enhance their experience with the product.
- Users value CAKE's **customizability** , which effectively adapts to individual affiliate program requirements for enhanced performance.
- Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform.

##### Cons

- Users find the **complex reporting** features of CAKE to be less mature compared to established enterprise solutions.
- Users find the **reporting and analytics inadequate** , wishing for more robust development and maturity in functionalities.
- Users feel that **reporting and analytics** in CAKE are underdeveloped compared to established enterprise solutions.
- Users express concern over **slow reporting** , wishing for more flexible options and faster access to analytics.
- Users find the **complexity** of CAKE's features can create a steep learning curve, hindering quick adoption.

#### What Are Recent G2 Reviews of CAKE?

**["Modern all-in-one workspace with a lightweight UI and easy onboarding"](https://www.g2.com/survey_responses/cake-review-12264205)**

**Rating:** 5.0/5.0 stars

_— Rahul c._

[Read full review](https://www.g2.com/survey_responses/cake-review-12264205)

**["Great platform! Very intuitive. Amazing Customer Service!"](https://www.g2.com/survey_responses/cake-review-4518751)**

**Rating:** 5.0/5.0 stars

_— Noy E._

[Read full review](https://www.g2.com/survey_responses/cake-review-4518751)

### [Swaarm](https://www.g2.com/products/swaarm/reviews)

Swaarm provides an innovative tracking and attribution Platform that empowers agencies, advertisers, and partners with innovative solutions for performance-based marketing. Our comprehensive platform offers martech tracking, campaign management, attribution, and marketing analytics, all while prioritizing transparency and user privacy. With Swaarm, businesses can seamlessly manage, track, analyze, and optimize their marketing efforts at scale, making data-driven decisions and achieving unparalleled scalability in the digital landscape. Data reliability   Get ahead of the curve with our comprehensive data display, helping you to discover patterns, trends, and business opportunities. To keep your business running smoothly, we also offer the highest level of platform stability in the industry - all while upholding strict global data privacy protection laws. Premium & affordable Save time and money with Swaarm: unlike other tracking platforms, our unique and hyper-efficient tech infrastructure allows us to offer clients a premium platform at a fraction of the cost. 

Businesses of all sizes use Swaarm to optimize their campaigns, from leading global partners to boutique agencies.  Flexibility Our products have been engineered from the ground up, and we’re constantly developing them in line with clients’ needs and new market requirements.  Our versatility is our greatest strength: we adapt to your needs, not the other way around. Ease of Use Our extensive reporting features mean you can use Swaarm as your single source of performance marketing truth. With all your data in one place, you can measure, automate and optimize your marketing efforts - all from the one dashboard.  Our intuitive, easy-to-use platform appeals to developers and marketers alike, and our automation rules make campaign optimization accessible to everyone.

**Average Rating:** 4.8/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Swaarm?

- **Ease of Admin:** 9.4/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 10.0/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 7.5/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Swaarm?

- **Seller:** [Swaarm Tech GmbH](https://www.g2.com/sellers/swaarm-tech-gmbh)
- **Year Founded:** 2020
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86dea62f19556003e92bfce20b2da3b2371197df7508ce494b9ef8fcb0e2dedb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fswaarm-tech%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Swaarm?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **responsive customer support** at Swaarm, appreciating their quick implementation of requested changes.
- Users find the **helpful support** of Swaarm invaluable, appreciating the team's responsiveness and assistance.
- Users commend the **responsive support** from Swaarm, appreciating quick implementation and seamless integration into their operations.
- Users commend the **easy navigation and quick implementation** of changes in the Swaarm dashboard for efficient use.
- Users find Swaarm incredibly **easy to navigate** , enhancing their experience with quick implementation of requested changes.

#### What Are Recent G2 Reviews of Swaarm?

**["Simplified Campaign Management with Exceptional Assistance"](https://www.g2.com/survey_responses/swaarm-review-13160545)**

**Rating:** 4.0/5.0 stars

_— Heloisa D._

[Read full review](https://www.g2.com/survey_responses/swaarm-review-13160545)

**["A combination of a great, fast, responsive team and a great product with the same qualities"](https://www.g2.com/survey_responses/swaarm-review-10928902)**

**Rating:** 5.0/5.0 stars

_— Arik L._

[Read full review](https://www.g2.com/survey_responses/swaarm-review-10928902)

### [Grovs](https://www.g2.com/products/grovs/reviews)

Grovs helps mobile apps grow faster—smarter. Track installs, boost engagement, and optimize ROI across the full user journey with deep links, referral tracking, and clear, actionable analytics. Grovs combines powerful attribution, cross-app messaging, and install optimization in one platform—at 60% less cost than major competitors. Key Features: • 🎯 Real-time campaign tracking & attribution • 🔗 Deep links that guide users to exact content post-install • 💬 Cross-app messaging (push, in-app, inbox) • 🔁 Referral & invite tracking • 📊 Unified analytics dashboard for fast, confident decisions Who it’s for: Growth marketers, product teams, and mobile-first businesses looking to scale efficiently. Stop guessing which ads work. Start growing with Grovs. ✅ 60% more affordable than most alternatives 📈 Built for scale — no bloated features, just results ⚡ Fast setup, simple integration

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Grovs?

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 10.0/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 10.0/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Grovs?

- **Seller:** [appssemble](https://www.g2.com/sellers/appssemble)
- **Year Founded:** 2016
- **HQ Location:** Cluj-Napoca, RO
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=92354a17e152a457046ee5f3cc2ac0f890d986a953ad5c66994801aec466a702&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappssemble&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 200% Small

#### What Do G2 Reviewers Say About Grovs?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Grovs for its **attribution accuracy** , enabling effective tracking of campaign performance across multiple platforms.
- Users love Grovs for its **deep-linking capabilities** , ensuring a seamless navigation experience to in-app content.
- Users value the **attribution accuracy and deep-linking capabilities** of Grovs, enhancing user guidance and campaign insights.
- Users value Grovs for its **attribution accuracy** , enhancing campaign tracking and optimizing marketing strategies effectively.
- Users appreciate the **ease of use** of Grovs, enabling effortless tracking and management across multiple channels.

##### Cons

- Users find the **documentation lacking** , making onboarding and understanding features more challenging than necessary.
- Users note a **learning curve** with Grovs, particularly for those who aren't tech-savvy, but find it worthwhile overall.
- Users note a **learning difficulty** that may challenge those who are not tech-savvy during their experience.

#### What Are Recent G2 Reviews of Grovs?

**["Fantastic support and seamless deep linking solution!"](https://www.g2.com/survey_responses/grovs-review-11727039)**

**Rating:** 5.0/5.0 stars

_— Sayeed A._

[Read full review](https://www.g2.com/survey_responses/grovs-review-11727039)

**["Helpful Insights for Optimizing Recruitment Marketing Campaigns"](https://www.g2.com/survey_responses/grovs-review-12405412)**

**Rating:** 5.0/5.0 stars

_— Ebru D._

[Read full review](https://www.g2.com/survey_responses/grovs-review-12405412)

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[Browse Mobile Attribution Themes](/categories/mobile-attribution/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Mobile attribution platforms are used by companies to determine which campaigns, partners, and channels deliver each mobile app installation. This type of software tracks where users first learn about an app and also connects them with multiple identifiers to measure the pre- and post-install app journey. Unlike [attribution software](https://www.g2.com/categories/attribution)—which can use pixels and cookies to determine how actions, events, or touchpoints during the prospecting and sales processes contribute to the success of their marketing and sales teams—mobile attribution software focuses specifically on the techniques that drove each user to install a mobile application. Mobile apps were created as siloed entities without the concept of cookies, so mobile attribution software uses identifiers like IP addresses, device IDs, device types, browsers, operating systems, etc. Many mobile attribution software providers use the term "people-based" attribution, which expands the scope of attribution by consolidating all the interactions and conversions of each user, regardless of where those activities take place.

Marketers use this type of software to help measure and optimize marketing performance metrics in real time across every marketing channel and ad network. This type of software is based on an attribution window, or conversion window, which is the period of time in which a user’s action (i.e., view or click) preceding app install counts as having an impact on that decision for installation. Mobile attribution software often integrates with software solutions used by sales and marketing teams, including, [ad network software](https://www.g2.com/categories/ad-network), [marketing automation software](https://www.g2.com/categories/marketing-automation), and [CRM software](https://www.g2.com/categories/crm). Marketing teams can also use these solutions in conjunction with [mobile marketing software](https://www.g2.com/categories/mobile-marketing), [mobile app optimization software](https://www.g2.com/categories/mobile-app-optimization), and [mobile app analytics software](https://www.g2.com/categories/mobile-app-analytics).

To qualify for inclusion in the Mobile Attribution category, a product must:

- Provide insight into where each mobile application install came from across every marketing channel, device, and advertising network
- Analyze these insights to optimize user acquisition campaigns and marketing performance
- Utilize one or more of the following attribution methods: unique identifier matching, device fingerprinting, open URL with click ID, Google Play Referrer, and probabilistic matching
- Provide dashboards and visualizations for users to understand which activities performed better and why

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