Best Mobile Attribution Platforms

How Many Mobile Attribution Platforms Products Does G2 Track?

Total Products under this Category: 31

Category Stats (Oct 2026)

  • Average Rating: 4.59/5 (↑0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Adjust (+0.06%) - Among all products in this category, Adjust recorded the largest rating increase compared to last month

Last updated: October 14, 2026

How Does G2 Rank Mobile Attribution Platforms Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 3,300+ Authentic Reviews
  • 31+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Mobile Attribution Platforms

G2 Grid® for Mobile Attribution Platforms plotting products by satisfaction and market presence

Highlighted products: Adjust, AppsFlyer, Singular, AppMetrica, Branch, Trackier, Kochava, and Tenjin.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-attribution/grids.json?focus%5B%5D=adjust&focus%5B%5D=appsflyer&focus%5B%5D=singular&focus%5B%5D=appmetrica&focus%5B%5D=branch&focus%5B%5D=trackier&focus%5B%5D=kochava&focus%5B%5D=tenjin)

Adjust

Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently.

Average Rating: 4.7/5.0

Total Reviews: 737

How Do G2 Users Rate Adjust?

  • Ease of Admin: 8.8/10 (Category avg: 8.8/10)
  • Custom Dashboards: 8.4/10 (Category avg: 8.3/10)
  • Cross-platform attribution: 8.4/10 (Category avg: 8.8/10)
  • Cross-channel insights: 8.8/10 (Category avg: 9.0/10)

Who Is the Company Behind Adjust?

  • Seller: adjust.com
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Berlin, Berlin
  • Twitter: @adjustcom
    7,389 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    474 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: UA Marketing, UA
  • Top Industries: Marketing and Advertising, Computer Games
  • Company Size: 48% Medium, 38% Small

What Do G2 Reviewers Say About Adjust?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Adjust, highlighting its intuitive interface and seamless campaign monitoring capabilities.
  • Users commend the responsiveness and knowledge of Adjust's customer support, enhancing their overall experience significantly.
  • Users value Adjust's robust mobile attribution and fraud prevention features, enhancing transparency and ROI tracking for campaigns.
  • Users appreciate the intuitive reporting features of Adjust, enhancing their tracking and analysis of mobile marketing data.
  • Users value the strong mobile attribution tracking from Adjust, enhancing their understanding of installs and in-app events.
Cons
  • Users experience slow loading times for data refreshes, impacting their ability to react swiftly during peak hours.
  • Users often feel that the complexity of Adjust can be overwhelming, particularly for newcomers to the platform.
  • Users find Adjust to be expensive, particularly challenging for smaller companies with limited budgets.
  • Users face challenges with the dashboard complexity in Adjust, requiring additional time for customization and detailed reporting.
  • Users experience slow performance with data loading, especially during peak hours and with large datasets.

What Are Recent G2 Reviews of Adjust?

What Are G2 Users Discussing About Adjust?

AppsFlyer

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

Average Rating: 4.5/5.0

Total Reviews: 758

How Do G2 Users Rate AppsFlyer?

  • Ease of Admin: 8.4/10 (Category avg: 8.8/10)
  • Custom Dashboards: 8.4/10 (Category avg: 8.3/10)
  • Cross-platform attribution: 8.6/10 (Category avg: 8.8/10)
  • Cross-channel insights: 8.3/10 (Category avg: 9.0/10)

Who Is the Company Behind AppsFlyer?

  • Seller: AppsFlyer
  • Company Website:
  • Year Founded: 2011
  • HQ Location: San Francisco, CA
  • Twitter: @AppsFlyer
    12,781 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,577 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Product Manager
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 42% Medium, 31% Small

What Do G2 Reviewers Say About AppsFlyer?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the great analytics and intuitive dashboard in AppsFlyer, enhancing campaign management and attribution insights.
  • Users appreciate the comprehensive features of AppsFlyer, especially the impactful dashboards and superior deep linking module.
  • Users appreciate the ease of use in AppsFlyer, enjoying effortless campaign management and accessible reporting.
  • Users value the great analytics and insight provided by AppsFlyer, enhancing their marketing strategies.
  • Users find AppsFlyer's attribution model invaluable for campaign management, supported by excellent analytics and customer service.
Cons
  • Users find AppsFlyer's pricing to be expensive, especially given concerns about data accuracy and inflated charges.
  • Users experience data inaccuracy with AppsFlyer, leading to confusion and inconsistencies in reported information.
  • Users express concerns about high and hidden pricing issues with AppsFlyer, particularly problematic for smaller teams and startups.
  • Users report significant data management issues with AppsFlyer, including inaccuracies and inflated analytics that jeopardize reliability.
  • Users find the dashboard complex and limited, requiring time to navigate and customize reports effectively.

What Are Recent G2 Reviews of AppsFlyer?

What Are G2 Users Discussing About AppsFlyer?

Singular

Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights.

Average Rating: 4.6/5.0

Total Reviews: 519

How Do G2 Users Rate Singular?

  • Ease of Admin: 8.9/10 (Category avg: 8.8/10)
  • Custom Dashboards: 8.7/10 (Category avg: 8.3/10)
  • Cross-platform attribution: 8.8/10 (Category avg: 8.8/10)
  • Cross-channel insights: 8.6/10 (Category avg: 9.0/10)

Who Is the Company Behind Singular?

  • Seller: Singular
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Palo Alto, California
  • Twitter: @TweetSingular
    1,316 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    361 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: User Acquisition Manager, Marketing Manager
  • Top Industries: Computer Games, Financial Services
  • Company Size: 52% Medium, 26% Small

What Do G2 Reviewers Say About Singular?

AI-generated summary from verified user reviews

Pros
  • Users highlight the best-in-class customer support from Singular, noting its responsiveness and quick resolution of issues.
  • Users value the ease of use of Singular, benefiting from clear dashboards and straightforward onboarding.
  • Users find Singular's support and customer service exceptionally helpful, ensuring timely assistance and tailored solutions for their needs.
  • Users appreciate the flexibility and transparency of Singular, enhancing data analysis and decision-making efficiency.
  • Users value the deep campaign performance analysis of Singular, enhancing marketing data consolidation and decision-making.
Cons
  • Users find the poor interface design of Singular can hinder functionality and requires additional support for effective use.
  • Users find the UI to be unintuitive, often requiring extra support and feeling less flexible than desired.
  • Users find UI design issues and complex integrations in Singular can hinder usability and slow down analysis.
  • Users find attribution issues problematic, struggling with unclear credit assignment and reliability across multiple devices.
  • Users report significant dashboard issues, noting a lack of customization and an unintuitive interface that hinders usability.

What Are Recent G2 Reviews of Singular?

What Are G2 Users Discussing About Singular?

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AppMetrica

AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acquisition campaigns and crashlytics. Launched in 2013, it enables over 60 000 mobile apps like Azur Games, METRO, Burger King, Brave Stars worldwide to find actionable insights and maximize their app revenue. AppMetrica is used by user acquisition teams, product managers, revenue managers and analytics experts across multiple industries. Why switch to AppMetrica: - You need more functionality from your current product analytics tool, i.e. funnels, segmentation, and user-level data. - You are expanding your user acquisition campaigns beyond Google Ads and need an MMP. - Your current product analytics or MMP is too expensive. - You are overwhelmed with data and want to get an easy way to find insights for your app’s growth. - You value high-quality support 24/7. After all, no need to switch, you could use AppMetrica as an alternative source of truth. Simply create a free account. For more information visit: https://appmetrica.yandex.com/about

Average Rating: 4.5/5.0

Total Reviews: 45

How Do G2 Users Rate AppMetrica?

  • Ease of Admin: 8.5/10 (Category avg: 8.8/10)
  • Custom Dashboards: 8.6/10 (Category avg: 8.3/10)
  • Cross-platform attribution: 8.0/10 (Category avg: 8.8/10)

Who Is the Company Behind AppMetrica?

  • Seller: Yandex Ads
  • Year Founded: 2004
  • HQ Location: Dubai
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®
  • Ownership: AppMetrica
  • Total Revenue (USD mm): $218,344

Who Uses This Product?

  • Top Industries: Computer Games, Information Technology and Services
  • Company Size: 61% Small, 30% Medium

What Do G2 Reviewers Say About AppMetrica?

AI-generated summary from verified user reviews

Pros
  • Users find AppMetrica's ease of use exceptional, featuring intuitive interfaces and straightforward integration for valuable insights.
  • Users find Easy Integrations with AppMetrica beneficial, allowing seamless tracking across multiple device installations.
  • Users benefit from the easy setup of AppMetrica, allowing quick integration and straightforward tracking of user behavior.
  • Users value the easy API integrations of AppMetrica, enhancing user tracking and app performance monitoring effortlessly.
  • Users value the user-friendly analytics of AppMetrica, appreciating its clear dashboards and real-time updates for decision-making.
Cons
  • Users are frustrated by missing features in the mobile app compared to the desktop version, limiting functionality.
  • Users find reporting issues in AppMetrica frustrating, especially due to limited UTM tracking and poor management features.
  • Users are frustrated by inadequate reporting, facing empty reports and limited customization options for data analysis.
  • Users struggle with search difficulty, facing issues with empty reports and finding specific settings in AppMetrica.
  • Users experience inadequate tracking due to missing mobile features, restrictions on event limits, and lack of ad network integration.

What Are Recent G2 Reviews of AppMetrica?

What Are G2 Users Discussing About AppMetrica?

Branch

Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Increase team efficiency with Branch. Easily deploy and scale deep linking and campaign measurement across all marketing channels. Deliver better experiences with Branch. Route users where you want them to go, regardless of their platform or device, reliably and always. Make smarter investments with Branch. Increase ROI with accurate insight into omni-channel campaigns, without running privacy risks. There isn’t a linking use case Branch can’t solve. Guiding new or returning web visitors to your app Problem: Your mobile website gets a lot of traffic, but it’s not optimized for conversions and engagement compared to your mobile app. Solution: Convert casual web visitors into loyal app users with custom, targeted smart banners that carry context through install for a stellar first impression. If they land on your website in the future, smart banners seamlessly direct app them to the content they’re viewing in your mobile app. Maximizing app install ad success Problem: You spend valuable ad dollars capturing new app users, but in today’s privacy-focused environment, it’s harder than ever to get useful, unbiased attribution data. Solution: We not only provide accurate, deduplicated install attribution but also deliver users to specific content in your app post install, increasing their likelihood to convert. Optimizing mobile reengagement ad campaigns Problem: Reengaging existing users is critical to maximizing your user lifetime value (LTV), but privacy regulations can complicate the tracking and attribution of these efforts. Solution: We help you build precise audience segments based on previous user behaviors and engagements. This allows you to target users with tailored reengagement campaigns and measure the impact with privacy-preserving attribution data. Measuring CTV campaigns Problem: Users are spending more time on connected TV (CTV) devices and platforms than ever before, but marketers investing in CTV ads struggle to accurately understand their downstream conversion events, and few measurement solutions are suited for CTV’s unique challenges. Solution: We make it effortless to track and attribute CTV ad performance to downstream engagements with accurate, unbiased measurement. It’s now easier to optimize and justify your CTV marketing budget with clear insights into holistic campaign effectiveness. Delivering email readers directly to your app Problem: There are many edge cases to solve for when linking out of the email channel, and email click analytics alone won’t show you pivotal insights such as if someone purchases in-app days after clicking an email. Solution: We solve linking on mobile. With extensive email service provider (ESP) integrations and a team deeply familiar with the challenges on mobile, we improve the email workflow, provide more contextual user experiences, increase email revenue, and provide new down-funnel attribution from email. Measuring web SEO traffic to the app Problem: Search engine optimization (SEO) teams spend countless hours optimizing search results. Enabling deep linking historically meant losing visibility into their efforts, missing key performance indicator (KPI) goals, and working around blind spots in their overall marketing strategy. Solution: Our SEO App Attribution solution provides insight into app opens and down-funnel events coming from organic search traffic, helping marketers unlock the value and ROI of SEO in the context of mobile app engagement, improving decision-making across marketing channels. Enabling and measuring offline to app experiences Problem: Customers expect to be able to use your app at any stage of the customer journey, and you need a way to move your users from offline into your app. QR codes have taken off, but a lot of QR codes are not optimized for app engagement. Solution: We make it easy to create custom, dynamic QR codes that align with your brand’s look and feel for a seamless user experience. Effortlessly manage routing destinations to keep campaigns fresh, and track downstream performance in one place to optimize acquisition, engagement, and ultimately LTV from offline, desktop, or over-the-top (OTT). Breaking out of walled gardens Problem: Social platforms load an in-app browser designed to keep app users in a walled version of their website. You’re missing out on driving engagement and conversions every time your users are stuck within a walled garden instead of on your native app. Solution: Our branded short links can be scaled across social channels to take app users from content in a social post to the same content in your app (or after install for new users). With cross-channel analytics, you’ll unlock insight into organic social as an acquisition channel and attribute downstream events to the social campaign that drove them. Reducing your cost to serve Problem: You spent time, money, and resources building an awesome app, but high volumes of customer inquiries are still directed to costly support channels. Solution: Branch links and QR codes guide users to your app to complete key actions. By redirecting users from expensive channels like phone support to more cost-effective self-service options in the app, Branch helps you lower operational costs while simultaneously delivering a great customer experience.

Average Rating: 4.3/5.0

Total Reviews: 449

How Do G2 Users Rate Branch?

  • Ease of Admin: 8.5/10 (Category avg: 8.8/10)
  • Custom Dashboards: 7.5/10 (Category avg: 8.3/10)
  • Cross-platform attribution: 8.3/10 (Category avg: 8.8/10)
  • Cross-channel insights: 7.7/10 (Category avg: 9.0/10)

Who Is the Company Behind Branch?

  • Seller: Branch
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Palo Alto, California
  • Twitter: @branchmetrics
    9,442 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    512 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Product Manager
  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 42% Small, 33% Medium

What Do G2 Reviewers Say About Branch?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Branch, as it simplifies link creation and integration for various campaigns.
  • Users appreciate the exceptional customer support from Branch, highlighting quick responses and helpful interactions.
  • Users appreciate the easy integrations of Branch, making it simple for developers to implement and track campaigns.
  • Users appreciate the simplicity of link creation with Branch, finding it efficient for various marketing needs.
  • Users value the tracking capabilities of Branch, which enhance campaign efficiency and provide clear, actionable data.
Cons
  • Users express frustration with poor customer support, highlighting dismissive agents and lack of effective onboarding assistance.
  • Users report complex setup issues with Branch, leading to frustration during the initial experience and onboarding process.
  • Users find the complex navigation of Branch challenging, making partner addition and reporting less user-friendly.
  • Users find the initial setup complex, making it challenging to fully utilize Branch's features effectively.
  • Users find the dashboard issues hinder efficient auditing and seek enhanced search capabilities within Branch.

What Are Recent G2 Reviews of Branch?

Trackier

At Trackier, we’re building SaaS (software as a service) products from India that are used by many brands in more than 20+ countries across the world. In our industry, we’re proudly outcompeting a number of international counterparts to clock more than USD 5mn in annual revenue without any external funding. Over the last 7 years, Trackier has helped create industry standards in Performance Marketing, has helped brands grow their website conversions through partners through our suite of products across Performance, e-commerce, and Mobile. If you have interacted with ICICI Bank, Flipkart, OLX, or Dentsu, you have already met some of the customers who trust the Trackier platform for their Partner Marketing-led growth. This has been made possible by our relentless focus on delivering value to our customers by creating tools that are simple to use, yet pack a punch when it comes to delivering value for their growth. Our focus on our products is reflected in what our customers have to say about us. Last year, G2Crowd recognized Trackier among the 10 best SaaS in Partner Marketing. We’re a free-thinking, fun-loving company that’s boutique by design. Each client collaborates closely with a multi-disciplinary team of designers, developers, and strategists. Everyone here does a little bit of everything, which helps us move fast to make innovative product. Unlocking Affiliate Success with Trackier 🚀 Attribution Tracking | Performance Marketing

Average Rating: 4.7/5.0

Total Reviews: 136

How Do G2 Users Rate Trackier?

  • Ease of Admin: 9.5/10 (Category avg: 8.8/10)
  • Custom Dashboards: 8.8/10 (Category avg: 8.3/10)
  • Cross-platform attribution: 9.3/10 (Category avg: 8.8/10)
  • Cross-channel insights: 9.6/10 (Category avg: 9.0/10)

Who Is the Company Behind Trackier?

  • Seller: CloudStuff Inc
  • Year Founded: 2016
  • HQ Location: New Delhi, IN
  • Twitter: @TrackierHQ
    248 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    154 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Accounting
  • Company Size: 83% Small, 13% Medium

What Do G2 Reviewers Say About Trackier?

AI-generated summary from verified user reviews

Pros
  • Users praise the efficient tracking and excellent reporting features of Trackier, enhancing their affiliate marketing performance.
  • Users appreciate the ease of use of Trackier, finding it simplifies affiliate marketing and enhances operational efficiency.
  • Users highlight the efficient tracking capabilities of Trackier, making affiliate marketing management seamless and effective.
  • Users praise Trackier for its efficiency and user-friendly design, revolutionizing their affiliate marketing management.
  • Users value the efficient tracking of referrals in Trackier, enhancing affiliate marketing and operational effectiveness.
Cons
  • Users find that the slow loading times of Trackier's reporting dashboards can hinder efficiency and user experience.
  • Users experience slow performance with loading dashboards and report downloads, impacting overall efficiency and usability.
  • Users face tracking issues with Trackier, including manual payment hassles and slow report downloads affecting efficiency.
  • Users find the complexity of configuration in Trackier challenging, especially for beginners looking for simplicity.
  • Users find the complexity of configuration in Trackier challenging, especially for beginners trying to navigate the system.

What Are Recent G2 Reviews of Trackier?

What Are G2 Users Discussing About Trackier?

Kochava

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

Average Rating: 4.1/5.0

Total Reviews: 132

How Do G2 Users Rate Kochava?

  • Ease of Admin: 7.7/10 (Category avg: 8.8/10)
  • Custom Dashboards: 7.4/10 (Category avg: 8.3/10)
  • Cross-platform attribution: 7.7/10 (Category avg: 8.8/10)
  • Cross-channel insights: 7.4/10 (Category avg: 9.0/10)

Who Is the Company Behind Kochava?

  • Seller: Kochava
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Sandpoint, US
  • Twitter: @kochava
    12 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    164 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Entertainment
  • Company Size: 39% Medium, 31% Large

What Do G2 Reviewers Say About Kochava?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the responsive customer support of Kochava, assisting with challenges and enhancing the integration process.
  • Users appreciate the ease of use in Kochava, highlighting its clear setup and responsive support team.
  • Users appreciate the ease of building deeplinks and robust attribution capabilities offered by Kochava.
  • Users value the exceptional support team at Kochava, which enhances their analytics and overall experience effectively.
  • Users find Kochava's responsive customer support invaluable for navigating its complex, data-rich platform effectively.
Cons
  • Users find the poor UI frustrating, wishing for a more intuitive and user-friendly experience overall.
  • Users find Kochava's complex features challenging, with a cumbersome UI that complicates report generation and data export.
  • Users find the learning difficulty in Kochava frustrating, particularly with event tracking and complex features.
  • Users find Kochava's interface not intuitive, with confusing terminology and outdated components affecting usability and report exports.
  • Users find the clunky and outdated UX of Kochava frustrating, impacting their overall satisfaction with the platform.

What Are Recent G2 Reviews of Kochava?

What Are G2 Users Discussing About Kochava?

Tenjin

Tenjin helps fast-growing mobile publishers scale with simple, powerful advertising measurement. For a flat $200/month, you get full access to all features - no hidden fees and cancel anytime.The all‑inclusive suite includes attribution, LTV prediction, cost aggregation, and more. Trusted by 30,000+ apps and thousands of partners, Tenjin has been driving results since its Y Combinator graduation in 2014.

Average Rating: 4.3/5.0

Total Reviews: 54

How Do G2 Users Rate Tenjin?

  • Ease of Admin: 8.5/10 (Category avg: 8.8/10)
  • Custom Dashboards: 7.4/10 (Category avg: 8.3/10)
  • Cross-platform attribution: 8.1/10 (Category avg: 8.8/10)
  • Cross-channel insights: 8.1/10 (Category avg: 9.0/10)

Who Is the Company Behind Tenjin?

  • Seller: Tenjin
  • Year Founded: 2014
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    37 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Computer Games
  • Company Size: 67% Small, 25% Medium

What Do G2 Reviewers Say About Tenjin?

AI-generated summary from verified user reviews

Pros
  • Users rave about the excellent and responsive customer support of Tenjin, enhancing their overall experience and satisfaction.
  • Users find Tenjin to be exceptionally user-friendly, facilitating quick insights and effortless integration with excellent support.
  • Users value the fast insights and clean data from Tenjin, enhancing reporting and decision-making efficiency.
  • Users value Tenjin for its seamless attribution integration, enhancing user acquisition workflows with excellent support and user-friendly dashboard.
  • Users value the centralized data management in Tenjin, enhancing decision-making and streamlining user acquisition analysis effectively.
Cons
  • Users struggle with integration issues on Tenjin, especially with iOS attributions and partner compatibility.
  • Users struggle with attribution issues for iOS integrations with Tenjin, complicating the initial setup process.
  • Users find the complex setup of Tenjin challenging, needing support for iOS attribution integrations and initial configuration.
  • Users find the cost can become high if they exceed their plan limits, which affects overall value.
  • Users note a steep learning curve initially, making the platform less intuitive for new users.

What Are Recent G2 Reviews of Tenjin?

What Are G2 Users Discussing About Tenjin?

Airbridge

Airbridge is a Mobile Measurement Partner (MMP) trusted by 1000+ global apps like Nexon, KFC, or U.S. apps like Shmoody, Buddy.ai, Liner, Planfit. Attribute every conversion and link all your platforms—Android, iOS, SKAN, Web, PC, and Console—from one dashboard. Specializing in granular cross-platform, web-to-app and app-to-web measurement, Airbridge delivers in-depth cohort-level analysis of creatives, funnels, retention, ROAS, and predictive LTV. Unlike other MMPs, Airbridge offers advanced tools like ultra-granular dashboard filters, deep linking, customizable fraud prevention, and raw data exports — all without a paywall. Key feature strengths include: - Comprehensive Cross-Platform Tracking: Pull in data from web, app, PC/console, and SKAN for a truly unified, single-page view, simplifying complex decisions. - Ultra-Granularity: Get down to the precise details—keyword, creative, hourly, and minute-by-minute—for exact performance evaluation and optimization. - Seamless Deep Linking and Link Branding: Create smooth user journeys with branded, dynamic, and deferred deep linking, sending users directly to in-app content without friction. - Intelligent AI Capabilities: Ask questions, retrieve data, and get onboarding guidance through Airbridge Pilot, Airbridge MCP, and Onboarding Pilot. Airbridge maintains measurement partnerships with Google, Meta, Apple, and TikTok, among others, and is trusted by global brands such as Standard Chartered, Samsung Securities, Alarmy, Nexon, Segari, KFC, Descente, Amorepacific, and LOTTE ON. Airbridge is developed by AB180, Inc., an AdTech and MarTech company with 10+ years experience in developing AI-powered ad attribution, measurement, and monetization tools.

Average Rating: 4.6/5.0

Total Reviews: 36

How Do G2 Users Rate Airbridge?

  • Ease of Admin: 9.1/10 (Category avg: 8.8/10)
  • Custom Dashboards: 9.1/10 (Category avg: 8.3/10)
  • Cross-platform attribution: 8.9/10 (Category avg: 8.8/10)
  • Cross-channel insights: 9.4/10 (Category avg: 9.0/10)

Who Is the Company Behind Airbridge?

  • Seller: AB180, Inc.
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Seoul, Republic of Korea
  • Twitter: @AirbridgeHQ
    113 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    74 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 61% Small, 36% Medium

What Do G2 Reviewers Say About Airbridge?

AI-generated summary from verified user reviews

Pros
  • Users commend the responsive customer support of Airbridge, appreciating their helpfulness and commitment to client success.
  • Users appreciate the ease of use of Airbridge, finding it intuitive for managing links and analyzing data.
  • Users appreciate the user-friendly deep linking features of Airbridge, enhancing campaign efficiency and simplifying user journeys.
  • Users highlight the exceptional customer support of Airbridge, noting quick responses and dedication to client success.
  • Users love the smoother integrations with other platforms, enhancing mobile attribution and campaign tracking effortlessly.
Cons
  • Users experience slow loading during report generation and data retrieval, which can be a minor inconvenience.
  • Users face integration difficulties with Airbridge, finding the complex ad integrations challenging without technical expertise.
  • Users struggle with complex integration issues in Airbridge, making it challenging for smaller companies without technical specialists.
  • Users experience slow performance during report generation and data retrieval, though it’s not a major issue overall.
  • Users struggle with attribution issues in Airbridge, particularly due to a lack of in-house technical expertise.

What Are Recent G2 Reviews of Airbridge?

Madgicx

Madgicx is a media-buying and advertising management platform designed to assist users in planning, executing, and analyzing Meta ad campaigns. This solution falls within the campaign management and advertising management software category, specifically targeting performance-driven marketers, ecommerce brands, and agencies that primarily advertise on Facebook and Instagram. With Madgicx, users can effectively structure their campaigns, manage budgets, analyze creative performance, and generate valuable insights to optimize their Meta advertising efforts. The platform is particularly beneficial for scenarios such as ecommerce customer acquisition, remarketing, and multi-account agency management, where continuous testing, measurement, and creative iteration are essential. By providing a comprehensive suite of tools, Madgicx enables marketers to streamline their advertising processes and enhance their overall campaign effectiveness. The platform’s capabilities are centered around automated media buying, creative analysis, reporting, and tracking for Meta ads, making it a versatile solution for various advertising needs. Madgicx connects seamlessly to ad accounts and leverages predictive and generative AI to identify optimization opportunities, suggest actionable changes, and support creative production workflows without replacing the existing Meta Ads Manager. This integration allows teams to monitor campaign performance at scale, standardize account structures, and implement rules-based or AI-guided adjustments to bidding, budgets, and targeting. Additionally, agencies benefit from Madgicx’s reporting and white-label capabilities, which facilitate the creation of consistent dashboards and client-facing views derived from multiple ad accounts. Key features of Madgicx include AI media-buyer recommendations that audit Meta ad accounts and highlight actions such as scaling, pausing, or testing campaigns and audiences. The platform also offers creative intelligence tools that score ads, cluster creatives, and reveal performance patterns across images, videos, and copy variations. Furthermore, users can access reporting dashboards that encompass campaign management metrics, cross-channel views, and customizable panels tailored for both agencies and in-house teams. Automation and rules engines enable efficient budget management, bid adjustments, and campaign scheduling across multiple accounts, while tracking features provide cloud-based conversions API setup and support for more accurate Meta event measurement. By centralizing these functionalities, Madgicx serves as an operational layer on top of Meta advertising, enhancing the experience for practitioners who already run Meta campaigns and seek greater structure and decision support. This comprehensive approach not only simplifies the advertising process but also empowers users to make data-driven decisions that drive campaign success.

Average Rating: 4.6/5.0

Total Reviews: 215

How Do G2 Users Rate Madgicx?

  • Ease of Admin: 9.0/10 (Category avg: 8.8/10)
  • Custom Dashboards: 9.0/10 (Category avg: 8.3/10)
  • Cross-platform attribution: 9.0/10 (Category avg: 8.8/10)
  • Cross-channel insights: 9.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Madgicx?

  • Seller: Madgicx
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Tel Aviv, Tel Aviv District
  • Twitter: @madgicx
    1,909 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    47 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Apparel & Fashion
  • Company Size: 79% Small, 17% Medium

What Do G2 Reviewers Say About Madgicx?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Madgicx, making ad management simple for beginners and experts alike.
  • Users value the efficiency of Madgicx, which streamlines ad management and saves significant time through automation.
  • Users appreciate the automation features of Madgicx, which streamline budget adjustments and optimize campaign performance effectively.
  • Users appreciate the AI-driven ad management of Madgicx, saving time and enhancing performance efficiently.
  • Users value the time-saving automation of Madgicx, streamlining campaigns and reducing manual effort significantly.
Cons
  • Users find the steep learning curve challenging, requiring extra time to navigate reports and filters effectively.
  • Users find the learning difficulty with Madgicx challenging, especially for newcomers navigating its extensive features.
  • Users find a steep learning curve in Madgicx, especially those new to paid advertising metrics and setup.
  • Users find the setup process overwhelming, requiring time to navigate numerous metrics and features effectively.
  • Users find Madgicx to be expensive for small businesses, impacting affordability and accessibility for marketing needs.

What Are Recent G2 Reviews of Madgicx?

What Are G2 Users Discussing About Madgicx?

Upland Localytics

Upland Localytics is mobile app marketing and analytics software that creates personalized mobile experiences to drive engagement, loyalty, and conversion. The solution is used on billions of devices across more than 20,000 apps, helping leading B2B and B2C companies to connect with their customers on a deeper, more meaningful level through engaging mobile marketing campaigns. Customers love Upland Localytics for its customer loyalty, app experience, deeper ROI. Learn more at www.uplandsoftware.com/localytics/

Average Rating: 3.9/5.0

Total Reviews: 18

How Do G2 Users Rate Upland Localytics?

  • Ease of Admin: 8.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Upland Localytics?

  • Seller: Localytics
  • Year Founded: 2014
  • HQ Location: Austin, TX
  • Twitter: @Localytics
    9,036 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    35 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 61% Medium, 28% Large

What Are Recent G2 Reviews of Upland Localytics?

Cometly

Cometly is a attribution cloud platform that enables businesses to get better accurate attribution for their ad campaigns and make smarter ad optimization decisions based on accurate data.

Average Rating: 4.8/5.0

Total Reviews: 36

How Do G2 Users Rate Cometly?

  • Ease of Admin: 10.0/10 (Category avg: 8.8/10)
  • Custom Dashboards: 9.4/10 (Category avg: 8.3/10)
  • Cross-platform attribution: 10.0/10 (Category avg: 8.8/10)
  • Cross-channel insights: 9.7/10 (Category avg: 9.0/10)

Who Is the Company Behind Cometly?

  • Seller: Cometly
  • Year Founded: 2021
  • HQ Location: Newtown, Pennsylvania
  • Twitter: @CometlyApp
    1,794 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising
  • Company Size: 78% Small, 22% Medium

What Do G2 Reviewers Say About Cometly?

AI-generated summary from verified user reviews

Pros
  • Users love the affordability of Cometly, enabling effective ad tracking for any budget without compromise.
  • Users love the flexibility and precision of Cometly for tracking custom events and generating reports effortlessly.
  • Users commend Cometly for its attribution accuracy, enabling precise tracking of custom events effortlessly.
  • Users appreciate the centralized management of Cometly, finding it perfect to see all paid channels in one dashboard.
  • Users love the single dashboard for all paid channels, providing a perfect holistic view of their performance.
Cons
  • Users find the poor documentation frustrating, as it does not match the actual application features.

What Are Recent G2 Reviews of Cometly?

What Are G2 Users Discussing About Cometly?

CAKE

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform.

Average Rating: 4.5/5.0

Total Reviews: 60

How Do G2 Users Rate CAKE?

  • Ease of Admin: 8.2/10 (Category avg: 8.8/10)
  • Custom Dashboards: 9.4/10 (Category avg: 8.3/10)
  • Cross-platform attribution: 8.3/10 (Category avg: 8.8/10)
  • Cross-channel insights: 8.9/10 (Category avg: 9.0/10)

Who Is the Company Behind CAKE?

  • Seller: Perseus Group
  • Year Founded: 1995
  • HQ Location: Markham, ON
  • Twitter: @perseus
    3,394 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,996 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 70% Small, 25% Medium

What Do G2 Reviewers Say About CAKE?

AI-generated summary from verified user reviews

Pros
  • Users value CAKE's customization options, which effectively cater to specific affiliate program requirements and enhance usability.
  • Users value the ease of use of CAKE, appreciating its intuitive features and responsive support for seamless tracking.
  • Users appreciate CAKE's responsive support team, always ready to assist and enhance their experience with the product.
  • Users value CAKE's customizability, which effectively adapts to individual affiliate program requirements for enhanced performance.
  • Users appreciate the integrated data management of CAKE, allowing seamless collaboration and task organization in one platform.
Cons
  • Users find the complex reporting features of CAKE to be less mature compared to established enterprise solutions.
  • Users find the reporting and analytics inadequate, wishing for more robust development and maturity in functionalities.
  • Users feel that reporting and analytics in CAKE are underdeveloped compared to established enterprise solutions.
  • Users express concern over slow reporting, wishing for more flexible options and faster access to analytics.
  • Users find the complexity of CAKE's features can create a steep learning curve, hindering quick adoption.

What Are Recent G2 Reviews of CAKE?

Swaarm

Swaarm provides an innovative tracking and attribution Platform that empowers agencies, advertisers, and partners with innovative solutions for performance-based marketing. Our comprehensive platform offers martech tracking, campaign management, attribution, and marketing analytics, all while prioritizing transparency and user privacy. With Swaarm, businesses can seamlessly manage, track, analyze, and optimize their marketing efforts at scale, making data-driven decisions and achieving unparalleled scalability in the digital landscape. Data reliability   Get ahead of the curve with our comprehensive data display, helping you to discover patterns, trends, and business opportunities. To keep your business running smoothly, we also offer the highest level of platform stability in the industry - all while upholding strict global data privacy protection laws. Premium & affordable Save time and money with Swaarm: unlike other tracking platforms, our unique and hyper-efficient tech infrastructure allows us to offer clients a premium platform at a fraction of the cost. 

Businesses of all sizes use Swaarm to optimize their campaigns, from leading global partners to boutique agencies.  Flexibility Our products have been engineered from the ground up, and we’re constantly developing them in line with clients’ needs and new market requirements.  Our versatility is our greatest strength: we adapt to your needs, not the other way around. Ease of Use Our extensive reporting features mean you can use Swaarm as your single source of performance marketing truth. With all your data in one place, you can measure, automate and optimize your marketing efforts - all from the one dashboard.  Our intuitive, easy-to-use platform appeals to developers and marketers alike, and our automation rules make campaign optimization accessible to everyone.

Average Rating: 4.8/5.0

Total Reviews: 23

How Do G2 Users Rate Swaarm?

  • Ease of Admin: 9.4/10 (Category avg: 8.8/10)
  • Custom Dashboards: 10.0/10 (Category avg: 8.3/10)
  • Cross-platform attribution: 7.5/10 (Category avg: 8.8/10)
  • Cross-channel insights: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Swaarm?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 100% Small

What Do G2 Reviewers Say About Swaarm?

AI-generated summary from verified user reviews

Pros
  • Users praise the responsive customer support at Swaarm, appreciating their quick implementation of requested changes.
  • Users find the helpful support of Swaarm invaluable, appreciating the team's responsiveness and assistance.
  • Users commend the responsive support from Swaarm, appreciating quick implementation and seamless integration into their operations.
  • Users commend the easy navigation and quick implementation of changes in the Swaarm dashboard for efficient use.
  • Users find Swaarm incredibly easy to navigate, enhancing their experience with quick implementation of requested changes.

What Are Recent G2 Reviews of Swaarm?

Grovs

Grovs helps mobile apps grow faster—smarter. Track installs, boost engagement, and optimize ROI across the full user journey with deep links, referral tracking, and clear, actionable analytics. Grovs combines powerful attribution, cross-app messaging, and install optimization in one platform—at 60% less cost than major competitors. Key Features: • 🎯 Real-time campaign tracking & attribution • 🔗 Deep links that guide users to exact content post-install • 💬 Cross-app messaging (push, in-app, inbox) • 🔁 Referral & invite tracking • 📊 Unified analytics dashboard for fast, confident decisions Who it’s for: Growth marketers, product teams, and mobile-first businesses looking to scale efficiently. Stop guessing which ads work. Start growing with Grovs. ✅ 60% more affordable than most alternatives 📈 Built for scale — no bloated features, just results ⚡ Fast setup, simple integration

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Grovs?

  • Ease of Admin: 10.0/10 (Category avg: 8.8/10)
  • Custom Dashboards: 10.0/10 (Category avg: 8.3/10)
  • Cross-platform attribution: 10.0/10 (Category avg: 8.8/10)
  • Cross-channel insights: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Grovs?

Who Uses This Product?

  • Company Size: 200% Small

What Do G2 Reviewers Say About Grovs?

AI-generated summary from verified user reviews

Pros
  • Users commend Grovs for its attribution accuracy, enabling effective tracking of campaign performance across multiple platforms.
  • Users love Grovs for its deep-linking capabilities, ensuring a seamless navigation experience to in-app content.
  • Users value the attribution accuracy and deep-linking capabilities of Grovs, enhancing user guidance and campaign insights.
  • Users value Grovs for its attribution accuracy, enhancing campaign tracking and optimizing marketing strategies effectively.
  • Users appreciate the ease of use of Grovs, enabling effortless tracking and management across multiple channels.
Cons
  • Users find the documentation lacking, making onboarding and understanding features more challenging than necessary.
  • Users note a learning curve with Grovs, particularly for those who aren't tech-savvy, but find it worthwhile overall.
  • Users note a learning difficulty that may challenge those who are not tech-savvy during their experience.

What Are Recent G2 Reviews of Grovs?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024