Best Social Media Suites

Victoria Blackwell
VB
Researched and written by Victoria Blackwell

Social media suites are designed to manage, monitor, and analyze information related to one or multiple social media accounts through a single product. Marketing and communications teams hoping to utilize social media in their marketing strategy often leverage social media suites to fulfill their business needs, including management, monitoring, and analytics. Management includes automating posts, engaging with communities, and integrating accounts across media. Monitoring is the listening, tracking, and gathering of information across social media channels. Analytics is the practice of aggregating data across media to measure the effectiveness of social campaigns and provide information to sales, marketing, and customer service activities. Social media suites can benefit businesses by increasing brand recognition, converting audience members to customers, increasing inbound traffic, minimizing marketing costs, and increasing SEO rankings.

Social media suites provide the functionality offered by social media management software, social media monitoring software, and social media analytics software in a single, comprehensive product. Some products in the category also offer capabilities to purchase and manage ads on social networks, manage online communities, manage online reputations, and provide social customer service functionality to respond to customer issues and questions via social media.

To qualify for inclusion in the Social Media Suites category, a product must:

Plan and publish digital content via social media
Engage with communities via social media
Report on effectiveness of social media practices
Track regions and demographics of audience
Analyze performance of posts and campaigns
Monitor for related mentions and trends

Best Social Media Suites At A Glance

Best for Small Businesses:
Best for Mid-Market:
Best for Enterprise:
Highest User Satisfaction:
Best Free Software:
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Best for Enterprise:
Highest User Satisfaction:
Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

No filters applied
62 Listings in Social Media Suites Available
(3,033)4.7 out of 5
Optimized for quick response
7th Easiest To Use in Social Media Suites software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Birdeye is the top-rated reputation, social media, and customer experience platform for local brands and multi-location businesses. Over 150,000 businesses leverage Birdeye’s AI-powered platform to ge

    Users
    • Owner
    • Marketing Manager
    Industries
    • Hospital & Health Care
    • Real Estate
    Market Segment
    • 58% Small-Business
    • 35% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Birdeye is a review management software that allows businesses to efficiently monitor, track, and respond to customer reviews across multiple platforms.
    • Reviewers like the user-friendly interface, the AI capabilities for automated responses, and the consolidation of reviews from various platforms into one place, which saves time and improves efficiency.
    • Users reported occasional technical issues such as slow loading pages, inability to send picture messages, and difficulties with certain integrations, as well as a desire for more customization options in the dashboard and survey features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Birdeye Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,060
    Helpful
    969
    Review Management
    884
    Reviews
    585
    Customer Support
    582
    Cons
    Missing Features
    192
    Review Management
    170
    Integration Issues
    138
    Limitations
    135
    Learning Curve
    128
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Birdeye features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 8.9
    9.4
    Quality of Support
    Average: 8.8
    9.3
    Ease of Use
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Birdeye
    Company Website
    Year Founded
    2012
    HQ Location
    Palo Alto, CA
    Twitter
    @BirdEye_
    5,312 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,264 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Birdeye is the top-rated reputation, social media, and customer experience platform for local brands and multi-location businesses. Over 150,000 businesses leverage Birdeye’s AI-powered platform to ge

Users
  • Owner
  • Marketing Manager
Industries
  • Hospital & Health Care
  • Real Estate
Market Segment
  • 58% Small-Business
  • 35% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Birdeye is a review management software that allows businesses to efficiently monitor, track, and respond to customer reviews across multiple platforms.
  • Reviewers like the user-friendly interface, the AI capabilities for automated responses, and the consolidation of reviews from various platforms into one place, which saves time and improves efficiency.
  • Users reported occasional technical issues such as slow loading pages, inability to send picture messages, and difficulties with certain integrations, as well as a desire for more customization options in the dashboard and survey features.
Birdeye Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,060
Helpful
969
Review Management
884
Reviews
585
Customer Support
582
Cons
Missing Features
192
Review Management
170
Integration Issues
138
Limitations
135
Learning Curve
128
Birdeye features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 8.9
9.4
Quality of Support
Average: 8.8
9.3
Ease of Use
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Birdeye
Company Website
Year Founded
2012
HQ Location
Palo Alto, CA
Twitter
@BirdEye_
5,312 Twitter followers
LinkedIn® Page
www.linkedin.com
1,264 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights fro

    Users
    • Social Media Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 47% Small-Business
    • 37% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Sprout Social is a social media management tool that allows users to schedule posts, monitor user interactions, and analyze performance across multiple platforms.
    • Reviewers like the comprehensive analytics, intuitive interface, and the ability to manage multiple social media accounts in one place, which saves time and improves efficiency.
    • Users experienced issues with the high cost, especially for smaller teams, limitations in reporting capabilities, and difficulties in learning how to use all the features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Sprout Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    810
    Social Media Management
    426
    Analytics
    412
    Post Scheduling
    400
    Scheduling
    361
    Cons
    Missing Features
    315
    Expensive
    161
    Lack of Features
    150
    Scheduling Issues
    145
    High Pricing
    143
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Sprout Social features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.7
    Quality of Support
    Average: 8.8
    8.8
    Ease of Use
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2010
    HQ Location
    Chicago, IL
    Twitter
    @SproutSocial
    119,450 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,638 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights fro

Users
  • Social Media Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 47% Small-Business
  • 37% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Sprout Social is a social media management tool that allows users to schedule posts, monitor user interactions, and analyze performance across multiple platforms.
  • Reviewers like the comprehensive analytics, intuitive interface, and the ability to manage multiple social media accounts in one place, which saves time and improves efficiency.
  • Users experienced issues with the high cost, especially for smaller teams, limitations in reporting capabilities, and difficulties in learning how to use all the features.
Sprout Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
810
Social Media Management
426
Analytics
412
Post Scheduling
400
Scheduling
361
Cons
Missing Features
315
Expensive
161
Lack of Features
150
Scheduling Issues
145
High Pricing
143
Sprout Social features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.7
Quality of Support
Average: 8.8
8.8
Ease of Use
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
119,450 Twitter followers
LinkedIn® Page
www.linkedin.com
1,638 employees on LinkedIn®
(4,894)4.2 out of 5
Optimized for quick response
View top Consulting Services for Hootsuite
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100% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-s

    Users
    • Marketing Manager
    • Social Media Manager
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 59% Small-Business
    • 27% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Hootsuite is a social media management tool that allows users to schedule posts, monitor social media, and analyze performance across multiple platforms.
    • Users like Hootsuite's intuitive and user-friendly interface, its ability to centralize social media management, and its robust analytics and reporting features.
    • Reviewers noted that Hootsuite has limited platform support, a steep learning curve, and a dependency on third-party platforms, and some users found the user interface and navigation to be clunky.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Hootsuite Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    589
    Post Scheduling
    487
    Social Media Management
    381
    Scheduling
    336
    Centralized Management
    270
    Cons
    Missing Features
    186
    Social Media Limitations
    161
    Scheduling Issues
    152
    High Pricing
    142
    Expensive
    136
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Hootsuite features and usability ratings that predict user satisfaction
    8.4
    Has the product been a good partner in doing business?
    Average: 8.9
    8.1
    Quality of Support
    Average: 8.8
    8.5
    Ease of Use
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Hootsuite
    Company Website
    Year Founded
    2008
    HQ Location
    Vancouver, BC
    Twitter
    @hootsuite
    7,105,193 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,658 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-s

Users
  • Marketing Manager
  • Social Media Manager
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 59% Small-Business
  • 27% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Hootsuite is a social media management tool that allows users to schedule posts, monitor social media, and analyze performance across multiple platforms.
  • Users like Hootsuite's intuitive and user-friendly interface, its ability to centralize social media management, and its robust analytics and reporting features.
  • Reviewers noted that Hootsuite has limited platform support, a steep learning curve, and a dependency on third-party platforms, and some users found the user interface and navigation to be clunky.
Hootsuite Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
589
Post Scheduling
487
Social Media Management
381
Scheduling
336
Centralized Management
270
Cons
Missing Features
186
Social Media Limitations
161
Scheduling Issues
152
High Pricing
142
Expensive
136
Hootsuite features and usability ratings that predict user satisfaction
8.4
Has the product been a good partner in doing business?
Average: 8.9
8.1
Quality of Support
Average: 8.8
8.5
Ease of Use
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Hootsuite
Company Website
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
7,105,193 Twitter followers
LinkedIn® Page
www.linkedin.com
1,658 employees on LinkedIn®
By SOCi
(2,700)4.5 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SOCi is the leading CoMarketing Cloud for multi-location enterprises. We empower businesses like Ace Hardware, Jersey Mike's, Kumon, and Ford to automate and scale their marketing efforts across all l

    Users
    • Owner
    • Property Manager
    Industries
    • Real Estate
    • Marketing and Advertising
    Market Segment
    • 54% Small-Business
    • 29% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SOCi is a social media management platform that allows users to schedule posts, manage multiple accounts, and analyze performance across various social media channels.
    • Users frequently mention the convenience of scheduling posts in advance, the ability to manage multiple accounts from one platform, and the valuable insights provided by the platform's analytics.
    • Users experienced limitations in the platform's functionality, such as the inability to post Instagram reels, difficulty in editing already posted content, and the lack of flexibility in managing social media effectively.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SOCi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,290
    Post Scheduling
    764
    Scheduling Posts
    691
    Scheduling
    610
    Multi-platform
    585
    Cons
    Posting Issues
    338
    Missing Features
    328
    Limited Features
    242
    Improvement Needed
    229
    Social Media Integration
    185
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SOCi features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    8.9
    Quality of Support
    Average: 8.8
    8.8
    Ease of Use
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    SOCi
    Company Website
    Year Founded
    2012
    HQ Location
    San Diego, California
    LinkedIn® Page
    www.linkedin.com
    709 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SOCi is the leading CoMarketing Cloud for multi-location enterprises. We empower businesses like Ace Hardware, Jersey Mike's, Kumon, and Ford to automate and scale their marketing efforts across all l

Users
  • Owner
  • Property Manager
Industries
  • Real Estate
  • Marketing and Advertising
Market Segment
  • 54% Small-Business
  • 29% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SOCi is a social media management platform that allows users to schedule posts, manage multiple accounts, and analyze performance across various social media channels.
  • Users frequently mention the convenience of scheduling posts in advance, the ability to manage multiple accounts from one platform, and the valuable insights provided by the platform's analytics.
  • Users experienced limitations in the platform's functionality, such as the inability to post Instagram reels, difficulty in editing already posted content, and the lack of flexibility in managing social media effectively.
SOCi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,290
Post Scheduling
764
Scheduling Posts
691
Scheduling
610
Multi-platform
585
Cons
Posting Issues
338
Missing Features
328
Limited Features
242
Improvement Needed
229
Social Media Integration
185
SOCi features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
8.9
Quality of Support
Average: 8.8
8.8
Ease of Use
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
SOCi
Company Website
Year Founded
2012
HQ Location
San Diego, California
LinkedIn® Page
www.linkedin.com
709 employees on LinkedIn®
(2,233)4.6 out of 5
Optimized for quick response
14th Easiest To Use in Social Media Suites software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a busin

    Users
    • Community Manager
    • Property Manager
    Industries
    • Automotive
    • Real Estate
    Market Segment
    • 45% Mid-Market
    • 30% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Reputation is a platform that allows companies to manage and analyze their online presence, including reviews and social media posts.
    • Reviewers like the user-friendly interface, the wealth of data available for analysis, the ability to post on multiple social media outlets from one spot, and the excellent customer support.
    • Reviewers experienced issues such as difficulty in printing information, slow loading times, inability to share posts from other pages, and challenges in understanding some features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Reputation Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    552
    Review Management
    412
    Helpful
    394
    Centralized Reviews
    309
    Reputation Management
    252
    Cons
    Review Management
    159
    Improvement Needed
    146
    Missing Features
    117
    Review Issues
    110
    Reporting Issues
    78
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Reputation features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.9
    8.9
    Quality of Support
    Average: 8.8
    9.0
    Ease of Use
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2006
    HQ Location
    Redwood City, CA
    Twitter
    @Reputation_Com
    11,396 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    697 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a busin

Users
  • Community Manager
  • Property Manager
Industries
  • Automotive
  • Real Estate
Market Segment
  • 45% Mid-Market
  • 30% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Reputation is a platform that allows companies to manage and analyze their online presence, including reviews and social media posts.
  • Reviewers like the user-friendly interface, the wealth of data available for analysis, the ability to post on multiple social media outlets from one spot, and the excellent customer support.
  • Reviewers experienced issues such as difficulty in printing information, slow loading times, inability to share posts from other pages, and challenges in understanding some features.
Reputation Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
552
Review Management
412
Helpful
394
Centralized Reviews
309
Reputation Management
252
Cons
Review Management
159
Improvement Needed
146
Missing Features
117
Review Issues
110
Reporting Issues
78
Reputation features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.9
8.9
Quality of Support
Average: 8.8
9.0
Ease of Use
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Company Website
Year Founded
2006
HQ Location
Redwood City, CA
Twitter
@Reputation_Com
11,396 Twitter followers
LinkedIn® Page
www.linkedin.com
697 employees on LinkedIn®
(2,295)4.5 out of 5
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 66% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a comprehensive digital marketing tool that offers features for SEO, social media management, content creation, and competitor analysis.
    • Reviewers like the wide range of features, the detailed analytics, the ease of use, and the ability to manage multiple tasks from one platform.
    • Users reported issues with high pricing, occasional technical glitches, complex interface, limitations in social media management features, and dissatisfaction with customer service.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    338
    Ease of Use
    337
    Keyword Research
    319
    SEO Optimization
    275
    Helpful
    264
    Cons
    Expensive
    199
    High Pricing
    142
    High Costs
    135
    Pricing Issues
    134
    Limited Features
    121
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Semrush features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.6
    Quality of Support
    Average: 8.8
    8.4
    Ease of Use
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    284,224 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,087 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 66% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a comprehensive digital marketing tool that offers features for SEO, social media management, content creation, and competitor analysis.
  • Reviewers like the wide range of features, the detailed analytics, the ease of use, and the ability to manage multiple tasks from one platform.
  • Users reported issues with high pricing, occasional technical glitches, complex interface, limitations in social media management features, and dissatisfaction with customer service.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
338
Ease of Use
337
Keyword Research
319
SEO Optimization
275
Helpful
264
Cons
Expensive
199
High Pricing
142
High Costs
135
Pricing Issues
134
Limited Features
121
Semrush features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.6
Quality of Support
Average: 8.8
8.4
Ease of Use
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
284,224 Twitter followers
LinkedIn® Page
www.linkedin.com
2,087 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simplified is the one app to create, collaborate, and scale your marketing. Design, write marketing copy, create videos, collaborate, and publish to socials—all in the same place. Built for speed and

    Users
    • Founder
    • CEO
    Industries
    • Writing and Editing
    • Marketing and Advertising
    Market Segment
    • 94% Small-Business
    • 3% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Simplified is a platform that integrates AI tools for creating and editing designs, drafting social media posts, and managing projects.
    • Users frequently mention the user-friendly interface, the variety of templates, the integration of AI tools, and the collaboration features that enhance productivity and streamline content creation tasks.
    • Reviewers mentioned performance issues with larger projects, limited customization options compared to other design tools, and AI tools sometimes producing generic or repetitive content, requiring fine-tuning.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Simplified Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2,252
    Useful
    1,780
    Helpful
    1,129
    Content Creation
    1,095
    Simple
    1,030
    Cons
    Limited Credits
    741
    Insufficient Credits
    557
    Not Free
    554
    Expensive
    512
    Usage Limitations
    489
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Simplified features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    9.0
    Quality of Support
    Average: 8.8
    8.9
    Ease of Use
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2020
    HQ Location
    San Francisco, US
    Twitter
    @sosimplified
    8,158 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    63 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simplified is the one app to create, collaborate, and scale your marketing. Design, write marketing copy, create videos, collaborate, and publish to socials—all in the same place. Built for speed and

Users
  • Founder
  • CEO
Industries
  • Writing and Editing
  • Marketing and Advertising
Market Segment
  • 94% Small-Business
  • 3% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Simplified is a platform that integrates AI tools for creating and editing designs, drafting social media posts, and managing projects.
  • Users frequently mention the user-friendly interface, the variety of templates, the integration of AI tools, and the collaboration features that enhance productivity and streamline content creation tasks.
  • Reviewers mentioned performance issues with larger projects, limited customization options compared to other design tools, and AI tools sometimes producing generic or repetitive content, requiring fine-tuning.
Simplified Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2,252
Useful
1,780
Helpful
1,129
Content Creation
1,095
Simple
1,030
Cons
Limited Credits
741
Insufficient Credits
557
Not Free
554
Expensive
512
Usage Limitations
489
Simplified features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
9.0
Quality of Support
Average: 8.8
8.9
Ease of Use
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Year Founded
2020
HQ Location
San Francisco, US
Twitter
@sosimplified
8,158 Twitter followers
LinkedIn® Page
www.linkedin.com
63 employees on LinkedIn®
By Zoho
(2,648)4.6 out of 5
11th Easiest To Use in Social Media Suites software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. Zoho Social is from Zoho.co

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 87% Small-Business
    • 10% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Zoho Social is a social media management tool that offers features such as scheduling, analytics, and social listening, and integrates with other Zoho apps and third-party tools.
    • Reviewers like the intuitive user interface, the ability to manage multiple social media accounts, the robust analytics, and the responsive customer support.
    • Users mentioned issues with the mobile app being laggy, difficulty in tagging individuals or businesses on certain platforms, and limitations in advanced analytics.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Zoho Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    144
    Social Media Management
    91
    Post Scheduling
    69
    Centralized Management
    62
    Social Media Integration
    62
    Cons
    Missing Features
    48
    Lack of Features
    41
    Social Media Limitations
    34
    Expensive
    28
    Limited Features
    24
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Zoho Social features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    8.7
    Quality of Support
    Average: 8.8
    9.2
    Ease of Use
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Zoho
    Year Founded
    1996
    HQ Location
    Austin, TX
    Twitter
    @Zoho
    102,086 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    24,495 employees on LinkedIn®
    Phone
    +1 (888) 900-9646
Product Description
How are these determined?Information
This description is provided by the seller.

Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. Zoho Social is from Zoho.co

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 87% Small-Business
  • 10% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Zoho Social is a social media management tool that offers features such as scheduling, analytics, and social listening, and integrates with other Zoho apps and third-party tools.
  • Reviewers like the intuitive user interface, the ability to manage multiple social media accounts, the robust analytics, and the responsive customer support.
  • Users mentioned issues with the mobile app being laggy, difficulty in tagging individuals or businesses on certain platforms, and limitations in advanced analytics.
Zoho Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
144
Social Media Management
91
Post Scheduling
69
Centralized Management
62
Social Media Integration
62
Cons
Missing Features
48
Lack of Features
41
Social Media Limitations
34
Expensive
28
Limited Features
24
Zoho Social features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
8.7
Quality of Support
Average: 8.8
9.2
Ease of Use
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Zoho
Year Founded
1996
HQ Location
Austin, TX
Twitter
@Zoho
102,086 Twitter followers
LinkedIn® Page
www.linkedin.com
24,495 employees on LinkedIn®
Phone
+1 (888) 900-9646
(2,174)4.0 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As

    Users
    • Social Media Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 42% Small-Business
    • 38% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Meltwater is a platform that provides tools for data collection, monitoring, and analysis, as well as features for PR and communications functions.
    • Users frequently mention the platform's excellent customer service, its ability to consolidate various tools, and its helpfulness in reaching marketing goals and managing social channels.
    • Users reported issues with the platform's high cost, limitations in pulling expansive Instagram and Facebook data due to Meta privacy policies, and difficulties in finding and using some tools.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Meltwater Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    263
    Helpful
    205
    Features
    141
    Analytics
    121
    Customer Support
    120
    Cons
    Improvement Needed
    94
    Technical Issues
    88
    Inaccuracy
    75
    Missing Features
    71
    Data Inaccuracy
    67
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Meltwater features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 8.9
    8.5
    Quality of Support
    Average: 8.8
    7.9
    Ease of Use
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Meltwater
    Company Website
    Year Founded
    2001
    HQ Location
    San Francisco, CA
    Twitter
    @Meltwater
    25,616 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,553 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As

Users
  • Social Media Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 42% Small-Business
  • 38% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Meltwater is a platform that provides tools for data collection, monitoring, and analysis, as well as features for PR and communications functions.
  • Users frequently mention the platform's excellent customer service, its ability to consolidate various tools, and its helpfulness in reaching marketing goals and managing social channels.
  • Users reported issues with the platform's high cost, limitations in pulling expansive Instagram and Facebook data due to Meta privacy policies, and difficulties in finding and using some tools.
Meltwater Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
263
Helpful
205
Features
141
Analytics
121
Customer Support
120
Cons
Improvement Needed
94
Technical Issues
88
Inaccuracy
75
Missing Features
71
Data Inaccuracy
67
Meltwater features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 8.9
8.5
Quality of Support
Average: 8.8
7.9
Ease of Use
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
25,616 Twitter followers
LinkedIn® Page
www.linkedin.com
2,553 employees on LinkedIn®
(731)4.8 out of 5
1st Easiest To Use in Social Media Suites software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analyti

    Users
    • Social Media Manager
    • Founder
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 87% Small-Business
    • 11% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Vista Social is a social media management platform that allows users to manage multiple profiles, schedule posts, and analyze performance across various social media channels.
    • Reviewers frequently mention the platform's user-friendly interface, extensive features such as AI assistance, hashtag recommendations, and the ability to handle multiple accounts, which greatly enhance productivity and efficiency.
    • Users reported occasional slow loading of features, difficulties in synchronizing accounts initially, and a desire for more intuitive navigation and additional customer support options.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Vista Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    279
    AI Assistant
    187
    AI Assistance
    172
    Social Media Management
    168
    Features
    136
    Cons
    Missing Features
    42
    AI Limitations
    35
    Learning Curve
    34
    Improvement Needed
    31
    Lack of Features
    31
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Vista Social features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 8.9
    9.5
    Quality of Support
    Average: 8.8
    9.6
    Ease of Use
    Average: 8.8
    9.8
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2022
    HQ Location
    New York, US
    Twitter
    @vistasocialapp
    2,890 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    17 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analyti

Users
  • Social Media Manager
  • Founder
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 87% Small-Business
  • 11% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Vista Social is a social media management platform that allows users to manage multiple profiles, schedule posts, and analyze performance across various social media channels.
  • Reviewers frequently mention the platform's user-friendly interface, extensive features such as AI assistance, hashtag recommendations, and the ability to handle multiple accounts, which greatly enhance productivity and efficiency.
  • Users reported occasional slow loading of features, difficulties in synchronizing accounts initially, and a desire for more intuitive navigation and additional customer support options.
Vista Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
279
AI Assistant
187
AI Assistance
172
Social Media Management
168
Features
136
Cons
Missing Features
42
AI Limitations
35
Learning Curve
34
Improvement Needed
31
Lack of Features
31
Vista Social features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 8.9
9.5
Quality of Support
Average: 8.8
9.6
Ease of Use
Average: 8.8
9.8
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Company Website
Year Founded
2022
HQ Location
New York, US
Twitter
@vistasocialapp
2,890 Twitter followers
LinkedIn® Page
www.linkedin.com
17 employees on LinkedIn®
(1,739)4.6 out of 5
9th Easiest To Use in Social Media Suites software
Save to My Lists
Entry Level Price:Starting at $32.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Loomly is an easy-to-use social media management platform that helps you manage every aspect of your social media marketing strategy: - Manage your brand assets in Library. - Fuel your storytelling wi

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 84% Small-Business
    • 14% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Loomly is a social media management tool that allows users to schedule posts, collaborate with team members, and manage multiple accounts across various platforms.
    • Users like Loomly's user-friendly interface, its ability to streamline social media activities, the option for team collaboration, and its integration with other platforms such as Canva.
    • Reviewers noted some issues with Loomly, such as occasional delays in post scheduling, the need for constant reconnection of some channels, and limitations in its analytics features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Loomly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    261
    Scheduling
    137
    Multi-platform
    132
    Scheduling Posts
    114
    Post Scheduling
    104
    Cons
    Missing Features
    102
    Scheduling Issues
    79
    Post Scheduling
    59
    Instagram Limitations
    58
    Lack of Features
    56
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Loomly features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.9
    9.3
    Quality of Support
    Average: 8.8
    9.2
    Ease of Use
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Loomly
    Company Website
    Year Founded
    2015
    HQ Location
    Los Angeles, CA
    Twitter
    @LoomlySocial
    3,254 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    26 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Loomly is an easy-to-use social media management platform that helps you manage every aspect of your social media marketing strategy: - Manage your brand assets in Library. - Fuel your storytelling wi

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 84% Small-Business
  • 14% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Loomly is a social media management tool that allows users to schedule posts, collaborate with team members, and manage multiple accounts across various platforms.
  • Users like Loomly's user-friendly interface, its ability to streamline social media activities, the option for team collaboration, and its integration with other platforms such as Canva.
  • Reviewers noted some issues with Loomly, such as occasional delays in post scheduling, the need for constant reconnection of some channels, and limitations in its analytics features.
Loomly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
261
Scheduling
137
Multi-platform
132
Scheduling Posts
114
Post Scheduling
104
Cons
Missing Features
102
Scheduling Issues
79
Post Scheduling
59
Instagram Limitations
58
Lack of Features
56
Loomly features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.9
9.3
Quality of Support
Average: 8.8
9.2
Ease of Use
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Loomly
Company Website
Year Founded
2015
HQ Location
Los Angeles, CA
Twitter
@LoomlySocial
3,254 Twitter followers
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®
(824)4.5 out of 5
6th Easiest To Use in Social Media Suites software
Save to My Lists
Entry Level Price:$30.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SocialPilot is a social media marketing automation tool that helps you in scheduling and analyzing your social media marketing activities and thereby increasing your social media efficiency and reach.

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 87% Small-Business
    • 12% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SocialPilot is a social media management tool that allows users to schedule posts, track activities, and analyze performance across multiple platforms.
    • Users like SocialPilot's ability to manage multiple accounts, its user-friendly interface, and its comprehensive analytics that help them understand their audience and fine-tune their social media strategy.
    • Reviewers noted some downsides such as occasional issues with posting, the need to reconnect API connections, and limitations in posting to certain platforms or account types.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SocialPilot Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    224
    Posting Efficiency
    136
    Features
    107
    Multi-platform
    98
    Scheduling
    94
    Cons
    Missing Features
    88
    Lack of Features
    44
    Scheduling Issues
    44
    Linking Issues
    42
    Posting Issues
    39
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SocialPilot features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.9
    8.9
    Quality of Support
    Average: 8.8
    9.1
    Ease of Use
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10