Social media suites have the capability to manage, monitor, and analyze information related to one or multiple social media accounts through a single product. Social media suites are intended to fulfill any business need related to marketing or communications teams hoping to utilize social media in their marketing strategy including management, monitoring and analytics. Management includes automating posts, engaging with communities, and integrating accounts across media. Monitoring is the listening, tracking, and gathering of information across social media channels. Analytics is the practice of aggregating data across media in order to measure effectiveness of practices and provide information to sales, marketing, and customer service activities. Social media suites can benefit businesses by increasing brand recognition, converting audience members to customers, increasing inbound traffic, minimizing marketing costs, and increasing SEO rankings. Social media suites provide the functionality offered by social media management software, social media monitoring software, and social media analytics software in a single, comprehensive product. Some products in the category also offer capabilities to purchase and manage ads on social networks, manage online communities, manage online reputations, and provide social customer service functionality to respond to customer issues and questions via social media.
To qualify for inclusion in the Social Media Suites category, a product must:
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Hootsuite is the most widely used social media management platform, loved by over 16 million people worldwide and trusted by more than 800 of the Fortune 1000. Our brand promise is to empower all organizations–large and small–to strategically grow their brand, business and customer relationships with social. Our platform brings together your social networks and integrates with over 200 business applications. It’s the one place to build customer relationships, listen to the needs of the market and grow your revenue. From social advertising to employee advocacy, Hootsuite is your all-in-one solution for driving business results.
Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by over 40 Million users. It includes a powerful set of features—such as, the Publishing Calendar, Bulk Scheduler, and Repeat Post—to empower you with all the social media publishing tools that your business needs. The monitoring capabilities help you track relevant social conversations and respond to what matters. Advanced reporting features help you analyze performance using intuitive graphs, and create unlimited custom reports for you or your clients. If you’re managing a team, Zoho Social’s collaboration features and custom user-roles make it easy for you to bring all the members on board to manage social accounts for multiple brands. Agencies can bring all their clients on to Zoho Social, and manage their social media presence effectively. They can easily add new clients and assign team members to them with a predefined role. Zoho Social is the first tool to track revenue from your social media marketing efforts. Its integration with Zoho CRM help you engage with prospects and generate leads from social media. This integration lets you enrich leads and contacts in Zoho CRM with social data, and help your sales force close deals faster. The integration with Zoho Desk makes Zoho Social even more powerful when it comes to social support. You can create tickets from social media for your support team to see and resolve them from Zoho Desk.
Sprout Social offers social media management, engagement and analytics solutions for leading agencies and brands, including Hyatt, GrubHub, Microsoft, Uber and Zendesk. Available via web browser, iOS and Android apps, Sprout Social’s engagement platform enables brands to more effectively communicate on social channels, collaborate across teams and provide an exceptional customer experience. Sprout Social’s intuitive platform was designed with the user in mind, making it easy for anyone to publish content, monitor their social presence, engage with their audience and analyze social media efforts across all connected profiles. Teams can be up and running in minutes—Sprout Social does not require up-front investment, has flexible contract terms and there is little-to-no implementation needed. Sprout Social is an Twitter Official Partner, Facebook Marketing Partner, Instagram Partner Program Member, LinkedIn Company Page Partner and Google+ Pages API Partner. Created for small and medium businesses, enterprise and agencies, Sprout features focus on three main functions: publishing, engaging and reporting. Sprout provides solutions for social marketing, social management, customer service and team collaboration. Sprout’s Smart Inbox gives users a unique all-in-one stream of their incoming social messages, and enables users to work from the stream to respond, tag, task or mark messages as complete to achieve inbox zero. Sprout’s collaboration tools and permissions enable multiple users to work within the platform at once without overlapping or encroaching on responsibilities. The Sprout Queue and ViralPost enable you to efficiently upload content and ensures your messages will be sent at the optimal time for maximum reach. Sprout’s ample reporting capabilities provide insightful analytics and enable you to quantify your social communications.
A platform for social media monitoring, engaging, publishing, analytics and managing customer data. Falcon enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.
Agorapulse is a Social Media Management and CRM platform that enables agencies, businesses and marketers to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and get stunning reports all in one easy-to-use dashboard. Agorapulse currently supports Facebook, Twitter, Instagram, LinkedIn, and YouTube. Here are six features that customers love most about Agorapulse. 1 - Social Media Inbox for each account with real time tracking of incoming messages 2 - Incredibly flexible publishing options for queued, scheduled, and requeued posts. 3 - Advanced analytics delivered in PowerPoint and CSV reports with 1 click. Unlimited reports included with every subscription. 4 - Automatic moderation to rid accounts of spam and to easily assign incoming messages. 5 - Audience qualification and ranking to instantly build meaningful business relationships. 6 - Team workflow features for better collaboration and customer service.
Reputation.com delivers the category-leading Online Reputation Management platform for large, multi-location enterprises. We help companies monitor and improve online ratings and reviews, improve customer experience, and drive traffic, visits and revenue.
Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralized hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time! With powerful social media engagement, monitoring, publishing, lead generation and reporting features, Sendible gives you all the tools to delight your clients every step of the way. Sendible's social media automation features help to simplify the process of driving interactions, growing a following and starting conversations on social media. The unified Priority Inbox is loved by brands and agencies alike, who are saving hours each day by consolidating the most important conversations from multiple sources into a single stream. With gorgeous social media reports that are designed to impress, you can deliver both meaningful and impressive-looking insights showcasing your progress on social media. With one of the most powerful social media content creators on the market, Sendible's sophisticated compose box helps you schedule your social media posts in bulk and at the optimal engagement times throughout the day. Sendible's advanced content suggestion algorithms automatically curate and recommend the best content on the web for your audience, guaranteed to drive engagement and growth.
eClincher is a powerful and intuitive social media management platform, serving businesses of all sizes, agencies and professionals. eClincher offers advanced publishing, including publishing automation with queues and RSS feeds, one inbox to manage engagement and interactions, live social feeds, keywords monitoring, suggested content, influencers discovery, analytics dashboard and custom reports. Supports: Twitter, Facebook, Instagram, Instagram business, LinkedIn, Google My Business, Pinterest, YouTube, Blogger..and many more cool integrations. START YOUR FREE TRIAL today (payment information is not required).
Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Headquartered in New York City with 1,400 employees in 19 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. For more information, visit sprinklr.com, chat with us at @sprinklr, or email email@example.com.
The World’s Most Complete Social Media Management Platform. Social Report is an all-in-one social media management platform. All the features you need in one concise package. Our platform includes targeted engagement, advanced scheduling, social listening, unique automations, sophisticated analytics and much, much more! Check out www.socialreport.com to discover more, or feel free to shoot us a message here on G2 Crowd!
Tailwind is the complete Pinterest & Instagram marketing toolkit for bloggers and businesses of all sizes. Schedule posts, discover content, monitor conversations, amplify your reach, and measure results all with one tool. Affordable for Small Businesses, Extensible for the Enterprise
Digimind is the leading social media monitoring and competitive intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Recognized by Forrester and Gartner, Digimind’s best-in-class technology transforms social and online data into actionable business insights, enabling marketers to effectively plan, execute, and analyze their marketing strategy. Founded in 1998, Digimind is headquartered in New York, Paris, Singapore, and Rabat, serving more than 600 customers worldwide including LinkedIn, Sony, McCann Worldwide, and Lexus.
Socialbakers is the first AI-powered social media marketing suite for brands and agencies of all sizes. We empower our clients with the largest dataset in the industry and advanced tools for easy and successful top of the funnel marketing: Audiences & Personas Get closer to your customers by having AI define your personas for you. Discover their interests, behaviors, and affinities to understand their world. Content Intelligence Create content that gets people talking by analyzing engagement across social. From content creation to execution - work smarter and faster. Social Media Management Use AI to optimize how you manage social media. Find the right influencers and work across teams in one place to measure, schedule, publish, and evaluate your results. Social Media Monitoring Organize millions of conversations on social media to spot trends and tap into topics that matter to your audiences. Community Management Retain audiences with a social media customer care platform that scales as you grow. Make team collaboration easier to deliver timely responses to your community. Wherever you are on your social media journey, we will help you understand your audience, create engaging content, grow your customer base, and measure the impact of social media on your business.
PromoRepublic is the only social media marketing platform with 100,000 post ideas for small businesses and marketers. Advanced collaboration features and white-label options make it practical for agencies and freelancers. Additionally, the platform allows you to monitor mentions on social and run intelligent ads on Facebook and Instagram. PromoRepublic is used by more than 12,000 businesses, marketers and agencies worldwide.
Clarabridge Engage enables brands to provide the best customer experience possible by listening, connecting, engaging and helping their customers via digital and social channels. By ingesting data from sources such as Facebook, Twitter, Instagram, SMS, Email, WeChat, forums, blogs, and messaging apps like WhatsApp, Engage analyzes conversations using Clarabridge’s best-in-class text analytics engine. With Engage, companies can leverage a single solution to read and respond to every incoming message, access conversation history, and integrate communications seamlessly to immediately solve customer issues, answer inquiries and provide updates from any channel that a customer prefers.
NetBase is a Social Analytics Platform that global brands and agencies use to power brand building, grow businesses and connect with consumers. NetBase Next Generation Artificial Intelligence (AI) uses best-in-class machine learning, deep learning, and expert systems designed for intelligent processing and analysis of social media and all forms of unstructured data at scale. NetBase’s best in class accuracy is both transparent and verifiable by the user. NetBase processes millions of posts across the social web in 199 languages, faster (9X) and 3X more accurate than alternatives. The platform enables brands and agencies to deeply understand customer behavior, emotions and intent in real-time, giving confidence in making actionable decisions that accelerate growth. The advanced patented technology gives clients access to purchase intent, new audiences, and contextual brand emotions that link to shareholder value. The intuitive UI, simple non-Boolean search, and complete and flexible functionality works ‘out of the box’, and includes history, geo and depth that the biggest brands in the world now rely upon.
Commun.it - Community Management for Twitter that Makes a Difference! Commun.it dramatically improve the way you build relationships and discover leads on Twitter! It helps you to build meaningful, personal relationships through social media while focusing on your highest-value relationships (influencers, supporters, most engaged members,promising new leads...). This helps you to grow engagements, discover new leads and influential followers and build real connections that help you reach your business goals.
Oktopost is the first solution to establish the ROI of social media, bridging the gap between social media and lead generation. Oktopost delivers the true business value of social media, generating new sales and integrating marketing and sales in today's social-centric marketplace. With Oktopost, companies can say for the first time: "This new customer came from this LinkedIn post!" or "This Tweet brought us $XXX in sales!" Oktopost enables users to track closed sales back to the originating social media interaction - whether this is a Tweet, LinkedIn post or Facebook update.
MavSocial is a simple and affordable social media management platform used by thousands of marketers, businesses, and agencies to streamline their social media activities. The platform enables marketers to curate and store content, schedule and automate posts, engage with audiences, listen to industry trends, monitor analytics, build reports and collaborate with team members. MavSocial currently supports Facebook, Instagram, Twitter, YouTube, LinkedIn, Tumblr and WeChat. Features include: - Content Management: Upload, store and manage all forms of content with AI-powered tagging - UGC Curation: Curate and obtain permissions for user-generated content - License Content: Access millions of free stock images - Campaign Planner: Create and track social media campaigns across multiple networks and see an overview with calendar view - Engage: Respond to comments and messages across all social networks - Listen: Monitor keywords, analyse trends and engage with specific topics - Reporting: Analyze performance by content, post, network or campaign - Advertising: Promote and boost your Facebook posts to your target audience - Teams & Brands: Organize workflows, assign tasks and set permissions for all social media activities by brands, teams, and users.
Nuvi, powered by Brickfish, is an intelligent, intuitive, real-time social listening platform coupled with enterprise social management that drives results. The platform allows brands to instantly see what people are saying about them across the internet, identify key influencers, respond to the most important conversations and influence behavior in instantly. The stunning visualizations are combined with advanced collaborative social publishing and enterprise workflow management for a seamless experience throughout your organization. Own the full lifecycle of social - from listening, sentiment, planning, collaboration, and workflow - to publishing, monitoring, analytics and more. Request a Demo (on the left) to see how Nuvi can help you own the conversation around your brand.
Gremlin Social offers a wide array of essential social media marketing tools to help you make the most of your online strategies. From message management and customer engagement to social analytics and education, Gremlin's unique feature set is specifically designed to help you master social media marketing for the financial industry. Transform your sales reps and loan officers into social sellers.
Unmetric is the only social media intelligence platform that is focused on brands. Social media teams and agencies can take advantage of an unlimited user license on a pricing plan that doesn't penalize you against the size of your community. The first ever social media search engine for brands lets your creative team search through over 150m pieces of micro-content created by brands in the last few years to help ideate and come up with new content that is proven to be engaging. Compare everything that matters with the competitor intelligence features that allows for easy benchmarking and comparison across a range of metrics. Benchmark your brand against your direct competitors or the wider industry. Campaign intelligence tracks all the campaigns happening in your industry across all the social networks and ties them all together to give you a holistic view of your competitors' strategy. Find the most engaging campaigns, look for patterns in content volume or understand what kinds of campaigns are resonating with communities. Content intelligence breaks down the content strategies of brands in your industry to understand not just what type of content they are posting but whether it's related to the brand, to the sector, about general events or something else entirely. Uncover content categories that resonate well in your industry, the content you should be creating more of and the content that consumers in your industry don't care about.
Khoros, formerly Spredfast + Lithium, is the leading customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. By connecting consumer insights across all departments, Khoros gives companies the ability to run their business with their customers, anticipating their needs and accelerating sales, loyalty, and innovation. With 2,000+ customers, including 52 of the Interbrand 100, and ten offices globally, Khoros powers approximately 500 million digital interactions every day. From social media to online communities and messaging to digital customer care, Khoros helps companies authentically connect with customers throughout their journey. Khoros Marketing enables brands to engage customers with meaningful campaigns that foster loyalty and drive business results. Key benefits include: Scalable Workflows: Orchestrate social campaigns across teams and accounts to drive business results. Actionable Insights: Be in lockstep with your market, your competition, and your audiences. Strong Governance: Proactively govern across your social footprint. Meaningful Analytics: Connect your social performance to larger business objectives.
With over 250 employees and 2,000 customers, Facelift is the worldwide leading social media marketing technology provider. With Facelift Cloud, Facelift offers a multi-certified software solution that covers all relevant networks (Facebook, Instagram, Twitter etc.) and provides all components for social media marketing at an enterprise level. Facelift Cloud is ISO 27001 certified and provides a maximum of data security as it is fully hosted in Europe/Germany.
SOCi is the industry’s leading social media and reputation management solution. SOCi solves the difficult social media workflow challenges faced by the world’s top multi-location businesses. Our powerful social media solution was architected to address the very specific workflow and scalability issues faced by multi-location brands, digital marketing agencies, and multi-family property management companies that need to manage hundreds or thousands of social media pages. SOCi’s scalable and comprehensive platform technology provides every tool necessary for multi-location and multi-tenant businesses to manage their local social media efforts including: Intuitive Dashboard - Upon signing into SOCi, users are greeted with a high-level, yet comprehensive and easy to read dashboard highlighting analytics, content performance across all locations using SOCi, conversations and comments that need attention, recent reviews, and more! Content Discovery: With SOCi’s proprietary scoring tool, multi-location businesses can not only see what types of content are getting the most engagement, but SOCi can also tell you when to post it for optimal results across all locations in your portfolio. Asset Management/Content Libraries: After SOCi scores content found on the social web it allows you to choose from a library of highly curated, engaging content. This library cuts out the work of searching for relevant on brand content which saves you time while adding value to your brand. Peak-Time Scheduling: SOCi’s platform analyzes when your audiences most engage with your content, allowing you to post at peak times. Reporting and Analytics: SOCi puts the metrics and data that matter to your business in one easy-to-view dashboard to take the guessing out of what’s working and not working for your strategies. Reputation Management: Go beyond social media sites to pull and respond to reviews from Yelp, Citysearch, Google, and many more networks. SOCi serves as the infrastructure on which tens of thousands of social media business pages are being managed. SOCi is fully integrated with the top social media and reputation management networks such as Facebook, Twitter, Instagram, LinkedIn, Google+, Yelp and more.
Oracle Social Cloud’s intuitive analytics tools empower marketers to discover, analyze and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. A unified listening, analytics and engagement application helps marketers measure social success and connect social analytics with business KPI. The Social Cloud platform offers an API layer to deliver social data and functionality into existing technology stacks including Oracle Customer Experience Cloud and Marketing Cloud. Oracle Social Cloud includes the following social solutions: Application: • Listen: Uncover actionable insights from social or unstructured 1st party data through proprietary 3-tiered listening technology. Latent semantic analysis delivers easy refinement and auto-theming while natural language processing drives sentiment and top terms for business users. • Analyze: Customizable dashboards empower marketers to discover, analyze and report to measure campaign impact across paid, owned and earned social data. • Engage: Read, route and respond to social messages across owned and earned channels in one customizable engagement console. Platform: • A truly open platform with extensible APIs offers social data and social functionality across CX, OMC and 3rd party systems. Customers and partners leverage APIs to bring the power of social into their existing technology investments.
We have two different products: - Audiense Connect: Smart Social Marketing for Twitter https://audiense.com/products/audiense-connect/ - Audiense Insights: Powerful intelligence to identify and understand audiences, inform your strategies and take action https://audiense.com/products/audiense-insights/ Audiense Connect, The #1 Twitter Marketing Platform - Use the world’s richest audience insights to build and explore communities, identify audiences and engage directly on Twitter at scale: - Community analysis & management. - Advanced monitoring & listening. - Twitter tailored audiences for advertising. Audiense Connect, Twitter Direct Messages Chatbots - Create your own custom chatbot in a few clicks and engage with subscribers and/or customers via Twitter using Direct Messages automatically: - Manage subscribers with opt-ins included in the chatbot. - Create multiple topics to target your communications. - Create conversation trees to customize your interactions.
Hearsay Systems offers the Hearsay Advisor Cloud for financial services, empowering advisors to efficiently and compliantly use social media, websites, text and email to engage with customers, build stronger relationships and grow their business. Its prescriptive technology processes and prioritizes data from across digital channels and data systems, providing actionable suggestions for advisors on how they should engage with clients next. Built for the enterprise, Hearsay connects these advisor-client interactions and data to corporate CRM systems and digital marketing programs, and provides efficient compliance supervision and review workflows – all on a secure, enterprise-ready platform. Hearsay is used by more than 150,000 advisors and agents at the world’s largest financial services and insurance firms. The company is headquartered in Silicon Valley with offices throughout North America, Europe and Asia.
Sysomos, a Meltwater company, is the global leader in social marketing and analytics empowering brands and agencies to turn data-driven insights into actionable customer engagement opportunities. Our unified, insights-driven social platform gives marketers the easiest way to search, listen, publish, engage and analyze at scale across earned and owned media. We work with customers of all sizes from all industries and all geographies. Our experience is extensive and diversified covering top brands and leading agencies that operate regionally or globally. We also help businesses leverage social insights to inform business decisions and actions outside of marketing, too. Customer care, research, human resources, legal, and operations to name a view. Sysomos is now the Social division of Meltwater, a pioneer of media intelligence and Outside Insight. Our combined superpowers are giving marketers one of the strongest and most comprehensive tools available, thanks to Sysomos' deep social analytics and Meltwater's robust media intelligence capabilities. We're delivering the social insights you need, enriched with added context from news, social networks and other human-generated content, in one platform. To learn more about how Sysomos can help you make better business decisions, go to www.sysomos.com.
Unified helps marketers make informed and impactful decisions with the industry’s only business intelligence platform purposely designed for social advertising. With experience collecting and enriching over $4 billion dollars of social investment data, Unified is passionate about providing Fortune 2000 brands and agencies greater transparency into their many teams, tools and strategies. The Unified Platform and service teams are specifically built to ensure data quality, optimize investments and answer critical business questions. Unified has offices in Atlanta, Austin, Los Angeles, New York City and San Francisco.
SocialClout helps any individuals or businesses optimize and measure their social media management efforts. It is an award winning product that provides social media analytics and helps analyze sentiment around your business or brand among followers, customers or prospects at leading social media platforms such as Facebook, Twitter, Instagram, LinkedIn and YouTube. Real-time engagement dashboards, Campaign or Post Scheduling, Keyword Search, Presentation ready reports and competitor analysis reports are some of the various capabilties that are bundled under transparent, flexible and affordable pricing plans.
A full social media management platform for listening, engaging and publishing. Facilitate market research with highly evolved software that listens deeply and reveals what consumers really need. Avoid consumer confusion with a smarter, coordinated workflow that engages the right resources to deliver the right answers. Track who said what, where and when across channels and across the entire organization. Automatically process posts from the entire social landscape to identify trends.
Sociota is a Social media management, Monitoring and reporting tool. It allows you to manage multiple social media profiles from Twitter and Facebook right from the Sociota dashboard. It's a great way to save time and improve your Social Media ROI. The dashboard is designed to let you listen, engage and manage all your accounts from one simple interface. Sociota is packed with features which will help you with a successful campaign.