Best Loyalty Management Software

Loyalty management software allows businesses to identify either repeat customers or potential repeat customers, and then send them incentives such as gift cards or rewards points so they return to that business. Loyalty management is a key part of any marketing strategy, as it helps to ensure that the right customers are being targeted and incentivized. Many loyalty management tools will have built-in email marketing or marketing automation tools, making it easy to identify potential loyal customers and send them promotions or rewards.

If a business is having difficulty finding its target audience or demographic, loyalty management tools can help a marketing team narrow down the search and test different methods of bringing customers back to the business. This type of software can be implemented as a standalone marketing platform, API or add-on for a marketing solution already being used, or one of several marketing tools a team might utilize. Perfect for small businesses, loyalty management software can provide quick marketing solutions for busy business owners.

To qualify as a loyalty management software, a product must:

  • Help identify valuable, loyal, or interested customers
  • Create a loyalty program such as gift cards or rewards points
  • Provide a means to distribute gift cards or other incentives
  • Track engagement with the loyalty program
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    Helping businesses and communities thrive by turning every transaction into a relationship.

    Zinrelo brings you the world’s best loyalty rewards program, helping to maximize revenue per customer and new customer acquisition through 360-degree customer engagement. It supports omni-channel interactions including desktop web, mobile web, mobile apps and in-store engagements. Zinrelo loyalty rewards program boosts per-customer revenue by 2.4 times and repeat purchases by 80%. It creates fiercely loyal customers that are rewarded for all forms of engagements including purchases, social advocacy, reviews, sign-ups, referrals, photo sharing and more. It is fully customizable and is easy to deploy.

    Our comprehensive Customer Loyalty solution delivers full online, in-store, and app-based loyalty functionality to help engage customers and motivate them to choose your brand no matter where they are shopping. Our experience based approach to loyalty empowers you to reward your customers throughout the customer journey--from purchasing to writing reviews, referring friends, connecting to your social media channels and much more--to build genuine, lifelong loyalty.

    Purple WiFi
    (12)4.7 out of 5
    Optimized for quick response
    Optimized for quick response

    Purple are a leading provider of WiFi analytics. WiFi analytics involves using your guest WiFi network as a means of capturing customer data. This data can include name, date of birth, interests, hometown, contact details, footfall, dwell, frequency of visits and more. You can then use this data to build better customer profiles and drive personalized marketing campaigns - ultimately transforming your guest WiFi network into a revenue generating tool for your business. Purple's software solution ‘sits’ on top of your existing guest WiFi network. When guests connect, Purple captures their data via a captive login portal, and tracks their movement whilst in your venue using their devices’ unique MAC address. Purple's login portal can be completely customized to match your branding. The portal also connects with leading social media platforms, enabling guests to login quickly using their social media credentials. All of the data captured is stored within a centralized, enterprise-class reporting dashboard, ready for you to use to engage more effectively with your guests. For businesses that wish to transfer the data collected into another system, Purple offers an API, and connects with a number of leading CRM and marketing automation platforms, including Salesforce and Microsoft Dynamics. With over 80 million users worldwide across 45,000 venues, Purple works with a number of brands and venues including McDonalds, KFC, Walmart, AENA, Merlin Entertainment, Mercure Hotels, Miami Heat, Michael Kors, L’Oréal, NBA Indiana Pacers, Cueros Vélez S.A.S and more. Purple employs over 100 full-time staff globally with offices in the UK (HQ), US, Chile, Spain, and Australia. Purple also has an active partner base of 2,000 in over 100 countries.

    Bringing you loyal guests when you need them.

    (14)4.0 out of 5
    Optimized for quick response
    Optimized for quick response

    Clutch’s Customer Management Platform helps B2C brands identify, understand and motivate each segment of their customer base. Clutch empowers marketers to discover and identify their most valuable customers on an array of configurable dimensions from behavior to spend to frequency to evangelism, rewarding them with the currency of their choice and fostering true loyalty. Clutch’s loyalty solution offers enterprise-level features for structured, rules-based or points programs as well as unstructured loyalty initiatives. Clutch goes beyond the one size fits all model for loyalty programs, taking a personalized approach that leverages data management, segmentation, scoring and multi channel delivery. Full platform capabilities include: - Data management, segmentation & analytics - Campaign strategy & design - Multi channel delivery (sms, mms, digital wallet, email, direct mail) - Gamified content (scratch-to-win, sweepstakes, referral programs) - Stored value (physical & egift cards, promotions, merchandise credit - Currency management, cross location & franchise settlement

    Belly is a loyalty solution for merchants seeking a solution for customer acquisition and loyalty. Belly makes it easy for merchants to acquire new customers, incentivize existing customers and drive repeat visits with email automations. The Belly App and Belly Card make it easy for customers to gain valuable offers for repeat business.

    Recognized as "Innovators of Systematic Virality" by CIO Magazine. Viral brand advocacy and community activation platform for amplifying demand, organic acquisition, revenue acceleration, loyalty, engagement, and awareness. Platform integrates gamification, cross-channel social media, actions, data on-boarding, analytics reporting, email automation, and advertising intergration. Queue is flexible to support fan, customer, and employee brand advocacy reward programs, waitlists, and promotions, giveaways, and contest based campaigns.

    Launch a points, referral, and VIP program all on one platform with the help of the world's largest reward program provider. powers over 15,000 rewards programs and serves over 50 million members, having built programs for brands like elf, Topps, and mpix. You can launch a beautiful and customizable rewards program in just a few clicks. Additionally, allows you to reward customers for a variety of actions, including social media sharing, product reviews, and more. There are also a growing number of Smile Apps including MailChimp and Klaviyo. These apps allow you to connect your program to tools you already use. is available on these app stores: Shopify, Shopify Plus, and BigCommerce. Looking for full control? Access our API with an Enterprise plan to start rewarding your customers on any platform.

    Perkville is a leading retention and referral solution for the health, fitness, salon, spa, and retail industries. Our rewards program integrates directly with POS or scheduling systems and can be custom-tailored for every business. Featured in businesses around the world, the Perkville system can drive referrals, reward clients for return visits and making purchases, and even generate social media posts. Learn how Perkville can help you increase your customer base and grow your business.

    LoopyLoyalty is a customer loyalty software to create digital stamp cards, digital loyalty cards, digital punch cards in AppleWallet and AndroidPay, with blockchain integrity.

    Loyverse POS is the free POS (free point-of-sale) app perfect for your retail store, cafe, bar, restaurant, coffee shop, beauty salon, kiosk, food truck, car wash or individual business. No ads, no credit card required, no contracts, and no commitments. Use Loyverse POS free point of sale system instead of a cash register and track sales and inventory in real time, manage items, view sales reports. Build your customer database, send them messages and electronic receipts, collect valuable feedback. Loyverse free POS software helps you turn your smartphone or tablet into a complete, easy to use, intuitive point of sale (retail POS) system enriched with customer relationship management (CRM).

    Since 2004, our Preferred Patron™ Loyalty Programs have been serving businesses, small, medium and large, across many diverse industries. Preferred Patron™ incorporates over a decade of hands-on marketing experience, making it simply the best loyalty program available to any business of any size today! Whether you want a tablet solution, a web solution or installed SAAS software , our Preferred Patron™ program has you covered. Implement tiered rewards programs, tiered cash back programs and incentive promotions based on spend and visit behavior! A vast library of marketing capability is available to, for example, pre-emptively stop customer attribution with an automated miss you campaign, gather valuable intel using online interactive survey's or just show your appreciation through campaigns such as birthday, anniversary and best member. Offer rewards from your own inventory, for instant customer gratification and optionally choose to participate in our reward fulfillment service, for access to over a 100,000 lifestyle rewards, from sunglass to Gift Card to vacations! Other features include: mobile application for members, online web portal for members, REST API for integration, and omni-channel communications using email and SMS plus Direct Mail options,

    Como gives you the technology behind the online giants with an end-to-end customer engagement platform inside your POS.

    Mass Mobile Apps has created a Mobile Marketing Platform that provides unparalleled ROI to its Merchants, as well as its Re-Seller Partners. Our founders have areas of expertise that will ensure your success, weather you are buying a single app for your business, or you join our growing network of re-sellers. Serving Business owners that are looking for a state of the art solution, at affordable rates. Some of the verticals we serve are; Retail Stores, Salons, Restaurants, Hotels, Marketing Agencies, and more. Our platform is easy to use and easy to manage, and we offer packages for a Business on any budget.

    Open Loyalty is loyalty software for developing dedicated loyalty applications, prepared for large-scale projects, proven by partners. It is a technological stack for all kinds of loyalty applications. Created by developers for developers.

    500friends is a loyalty marketing platform that helps you retain, engage, understand, and connect to your customers.

    Whether you're launching a new program, refreshing an existing program, or enhancing your customers experience, Kobie Marketing is here to help you

    LoyaltyLion is a data-driven loyalty and engagement platform trusted by thousands of ecommerce brands worldwide. Merchants use LoyaltyLion when they want a fully customised loyalty program that is proven to increase customer engagement, retention and spend. Stores using LoyaltyLion typically generate at least $15 for every $1 they spend on the platform. A selection of leading brands use LoyaltyLion to drive customer retention and engagement: Dr Axe - a 36% increase in average order value 100% Pure - a 4 x reduction in customer churn Astrid & Miyu - a 10% increase in repeat purchase 100% Pure - a 39% uplift in returning customers See who we work with. LoyaltyLion helps you use your loyalty program to increase the power of your existing ecommerce tools and technologies. We integrate with all major ecommerce platforms including Shopify, Shopify Plus, Magento and BigCommerce, and can also be used with custom-built stores. We work with your favourite ecommerce agencies and integrate with the marketing tools you depend on. Today LoyaltyLion works with over 4,000 fast-growth ecommerce retailers. Our mission is to help them succeed in the age of Amazon, where they may not be able to compete on price and logistics but can offer a better customer experience. One that makes customers feel valued, rather than like they are just another number. You can learn more about ecommerce loyalty at the LoyaltyLion Academy.

    PeopleVine is focused on building its core competency as the Agency’s Platform, enabling marketers, agencies, independents and brands with the power to build engaging experiences for their (clients’) consumers. With the most flexible and integrated platform ever built, we are demonstrating there’s an alternative to building from scratch and encouraging these companies to leverage the PeopleVine Platform as a foundation, allowing them to focus on strategy and design; after all that’s what makes these agencies, brands and marketers unique. PeopleVine is a turnkey platform providing 60+ out-of-the-box pages and experiences to engage further with consumers. PeopleVine users can either leverage the out-of-the-box experience or even build their own experience on the same APIs we used. Flexibility is key to ensuring a consistent and unique branded experience, but also saves developers time by not having to start from scratch. Together with our fully integrated marketing and automation engine, PeopleVine is able to ensure continuous engagement tracked and managed from a single platform. With our updated UX rolling out through Q2 2016, we are set to create an even simpler turnkey platform that helps marketers with execution of their strategies.

    Simple yet powerful customer retention and acquisition platform. Build you your own branded rewards program.

    Aimia can help you design, deploy and manage your loyalty program, to help you meet and master these challenges.

    CrowdTwist is an industry-leading provider of comprehensive and patented multichannel loyalty and engagement solutions that drive incremental spend, leading to better customer data, stronger insight, and more personalized experiences. We are revolutionizing loyalty, helping top brands including Pepsi, 24 Hour Fitness, and Zumiez develop a deeper understanding of customers.

    flok is a customer connection engine for businesses, powering AI engagements, real-time chat, loyalty, acquisition and personalization.

    Running a business is complicated, Kangaroo Rewards keeps things easy with it’s top-rated, integrated, white label loyalty marketing platform. It’s the perfect way to make your small business, bigger. Kangaroo is an industry leader in the global customer loyalty and retention movement. Kangaroo’s loyalty marketing solution can be completely customized to engage customers via personalized offers and rewards, automated marketing, digital gift cards, branded app, and custom omnichannel experience. Kangaroo Rewards offers in-depth reporting to monitor and adjust your program based on your customer behavior and trends. Providing you with the power to maximize sales and customer engagement. To ensure program success, a loyalty specialist is assigned to each account to train and assist in the set-up of your loyalty rewards program. At Kangaroo, customer loyalty is more than just a program, it’s our business model. *Our loyalty platform integrates perfectly with Lightspeed POS systems (Lightspeed Retail, Lightspeed iPad app, and Lightspeed Ecom), to create a seamless omnichannel customer experience. Kangaroo is available worldwide in English, French, Spanish, and Portuguese. Increase Sales, Drive Traffic and Engage Customers Kangaroo is an easy and effective program that allows you to engage and retain customers with minimal effort and cost. Due to our automated processes, you essentially get to Set & Forget! Our customer success team will ensure that your program is working for you! Loyalty Program Success Get Started in 3 Easy Steps: Step 1 - Planning Our customer success team will help you to define your objectives, priorities, and expectations for your loyalty program. Step 2 - Implementation A customer success manager will guide you through the onboarding session. You will learn how to calibrate your loyalty program and use the loyalty marketing tools. Step 3 - Optimization Once your program has been launched, your program will be periodically reviewed to provide valuable insights and strategy to optimize performance. Loyalty Features Increase Average Order Values (AOV), Boost share of wallet spend (SOW), promote spend frequency and more! Rewards per dollar spent Point Multiplier À la Carte Rewards Spend Bracket Rewards Tiered Rewards Foot Traffic Booster Referral Bonus Product Based Rewards Frequent Buyer Rewards Scheduled / Time Based Rewards Customer Retention Features Engage customers with personalized communications based on their consumer profile, purchase history, brand preferences, spending behavior, campaign activation and more! Automated Targeted Marketing Email, SMS and/or Push Notifications Drip Campaigns Integrated Promotional Engine Social Sharing Rewards Gamification Tiered Rewards (Experiential) Campaign Segmentation Campaign Revenue Tracking Customer Acquisition Grow your business and acquire new customers with our easy to use tools. Referral Module Raffle Module Partner Rewards Digital Gift Card Social Media Referral Rewards Expand the Customer Experience: Custom Branded App! Showcase your brand and expand the customer experience with your own unique custom branded app. The custom branded app provides a controlled environment for your customers to interact with your brand and loyalty program. Branded APP Customers Can View and Redeem Offers Participate in Contests View New Products Receive Push Notifications Update Profile and more! Robust Reporting Kangaroo Rewards provides in-depth reporting and automated reports. Data Trends New Program Participants Points Redeemed Program & Campaign ROI Offer Uptake Track AOV Trends Customer Spend Liability Report and more! Connectivity Kangaroo Rewards provides an open API so you can plug it into other systems such as CRM, Accounting, HR, etc … ) Customer Support Kangaroo Rewards provides a top-tier customer, marketing and reporting support to meet your companies needs. At Kangaroo, customer loyalty is more than just a program, it’s our business model. Book a demo and see how easy it is to start your own loyalty program today!

    Attract, grow and retain your customers with our dynamic, intuitive and all-in-one Loyalty CRM. With deep analysis into the behavior of your customers, BAT Loyalty CRM can spike your bottom line by recognizing top spenders and thereby retaining bigger sales from switching to competitors.

    Loyalty Gator helps your business maximize customer retention, specializing in loyalty programs, gift cards, marketing tools, and more.

    Paytronix is a loyalty, gift, comp, and messaging technology developed exclusively for restaurants and convenience stores.

    Preferred Patron Loyalty allows you to run your own branded loyalty program. You get an advanced rewards program with incentive campaigns and built-In multi-channel communication with autopilot operation.

    Maximise the performance of your promotional investments Use Artificial Intelligence and Machine Learning to improve your promotional strategy and your ROI.

    RepeatRewards is a full service, omni-channel marketing provider focused on giving businesses of all sizes the tools need for success in their industry.

    SailPlay Loyalty is an industry leader in Customer Loyalty Software, Loyalty Rewards Programs, Loyalty Marketing and Gift Card Management around the globe. With SailPlay Loyalty you can manage points and rewards, marketing campaigns both on your web site and in your brick and mortar stores.

    Satmetrix NPX is a hosted applications manage customer data, collect customer feedback, distribute real-time data, integrated with legacy systems.

    Loyalty program for online retailers. is a technology platform that powers custom branded mobile apps and responsive design websites that feature ordering, payment, 1:1 marketing and loyalty for restaurants, hotels, airports, campuses and more.

    Spring is a powerful loyalty and marketing analytics platform that offers a simple and seamless way for businesses to acquire new customers and better engage with their current ones. The platform connects to the credit and debit cards consumers already use everyday. When members swipe their cards, Spring tracks their spend in real-time, enabling you to reach the right customers with relevant messaging and time-sensitive incentives or rewards.

    Stampt is a mobile app that helps businesses turn consumers into loyal customers.

    TrialPay is an offer-based payments platform enabling customers to pay for one item by trying or buying something else.

    Building the relationship between retailers and their customers

    11Ants Retail Analytics Platform provides retailers with loyalty programs with actionable insights.

    Automated Platform for managing the Loyalty Program of any level of complexity, which is designed for flexible management, data collecting and processing, launching the advertising campaigns, and preparing reports.

    The ADfits platform provides reward campaigns methods and social media to drive sales, engagement and loyalty to achieve improved ROI

    AfterSell is a solution offered to product/services brands to reach out and stay connected with the customers.

    Agility Loyalty is designed to convert even the most casual customers into lifelong fans.

    It's super simple to get started with a world class digital loyalty platform

    Antavo is the leading customer loyalty technology for fashion and retail. Antavo provides a SaaS platform and strategy to create customer retention programs that change customer behaviour and increase lifetime value. We turn customer data into personalised, omnichannel experiences through Recognition Loyalty™. See your customers wherever they are. Brands and retailers can achieve the signgle customer view through connecting the online and offline purchases, and getting to know their customers - with innovative mobile passes and cards. Encourage the behaviour that you represent. Go beyond rewarding transactions, and reward anything that matter to your brand. E.g. athleisure brands can reward going for a run or completing weekly challenges. Eco-conscious companies can reward bringing back old clothes for recycling. You can encourage people to wear garments, visit your website, or refer a friend - all these with a network of retail tech providers Antavo is working with. Provide experiences and exclusivity. Create private shopping clubs and special interest groups. Limit access and grant more value to selected customers. Antavo helps achieve personalized communication based on various behavioral mechanics. Clients include the best breed of retail and fashion brands, like Toys'​'R'​'Us, PEPSICO, Simply Be, JD Williams, Jimmy Jazz and LuisaViaRoma. Antavo's best ecommerce success story is with LuisaViaRoma, who were able to increase their revenues by 8% - and subsequently won the Ecommerce Award for Excellence in the UK in 2018 for Antavo.

    Apex Loyalty is a cloud-based loyalty marketing & incentive automation app developed on platform. With Apex Loyalty, global companies engage & stay connected with channel partners to drive more sales and to create brand advocacy.

    Binkt offers a reward and deals App to help restaurants run loyalty programs that offers its clients a loyalty program with access to customers data and allowing for more direct follow ups, restaurants retain existing customers with a loyalty program and gain new ones with deals.

    Bluestar Loyalty is a customer loyalty software that is a customer rewards system with cards design, segmented reporting, integrated email and text marketing tools.

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