VWO Testing Reviews & Product Details

VWO Testing Overview

What is VWO Testing?

VWO is world’s leading web testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. VWO’s connected platform allows businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences. While promoting a culture of experimentation, VWO empowers business leaders to make data-driven decisions and expedite growth for their functions. VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments till date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.

VWO Testing Details
Languages Supported
English, Japanese
Product Description

Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT.

How do you position yourself against your competitors?

VWO is the world’s first connected conversion optimization platform that enables businesses to conduct comprehensive visitor research, build an experimentation roadmap, and run continuous experiments on their digital properties, all from a single point. With VWO, businesses can easily plan, manage and execute large scale optimization programs without having to rely on multiple tools and services.


Seller Details
Seller
VWO by Wingify
Company Website
Year Founded
2010
HQ Location
New Delhi, India
Twitter
@wingify
6,867 Twitter followers
LinkedIn® Page
www.linkedin.com
219 employees on LinkedIn®
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VWO Testing Reviews

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VP of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

VWO has been an extremely helpful tool for our company. It is extremely easy to use with almost no training and has helped us to test and gain multiple insignts from our website. Review collected by and hosted on G2.com.

What do you dislike?

When the code to add VWO to our website was added through Google Tag Manager, there was a flicker before the page would load. Once we figured out the code had to be added directly to the page, this was fixed, but was an initial inconvenience as we had to get our devs involved. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are able to test multople things on our landing pages including small tests like button color and position, all the way to full-page layout changes. It also allows us to change small things on our websites without getting devs involved. It is very much a self-service tool and has been very helpful in our CRO initiatives. Review collected by and hosted on G2.com.

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Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I like that VWO provides:

- Great support that can help out with any issue.

- Solid core functionality for A/B testing

- Flexible audience segmentation

- A lot of great features. Those are MVT, form analytics etc Review collected by and hosted on G2.com.

What do you dislike?

I would like that VWO implement static heatmaps for areas of a website that are accessible only after login, currently all the heatmaps are dynamic only. Also I miss a feature that will allow me to easily get into User Sampling. It would simplify testing whether analytics tools like forms are set correctly. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Do not hesitate to ask questions they will certainly make the best to assist you. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use it to test visual changes, UI. Review collected by and hosted on G2.com.

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Response from VWO Reviews of VWO Testing

Hi Rodion, Thanks for your feedback! Really glad to know that you like the product and the support service. Your feedback around previewing setups for form analytics, etc. under VWO Insights has been noted and we will surely be considering it in our roadmap.

Also, regarding your feedback around static heatmaps, I would like to mention that we intentionally don't go by this approach as static heatmaps tend to be highly inaccurate when the website changes from the backend or in the case of responsive websites. With dynamic heatmaps, you can use the "Navigate" option in VWO, access pages after login, and easily navigate across the website. You also get an option to download the dynamically plotted heatmaps for future reference. Hope this addresses your concern! Feel free to reach out to us (support@vwo.com) if you face any specific issues.

- Venus from VWO

Growth Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

It's really user friendly and gives us the freedom to implement a couple of AB tests without requesting extra coding. Review collected by and hosted on G2.com.

What do you dislike?

Split URL tests harm the loading time in most cases and the data available in their reports are not so actionable, thus we need to come with ad hoc analysis on our own sometimes to get accurate conclusions. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

VWO is the right solution if you're looking for autonomy and control while validating hypotheses throughout experimentation. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're able to validate several hypotheses, improve the overall user experience, perform price elasticity tests, among other more complex tests. Review collected by and hosted on G2.com.

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Product Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
Response from VWO Reviews of VWO Testing

Hi Ian! We're glad that VWO helped you value your features before you launch with its depth of data and segmentation options. We're constantly working to improve the UX and make VWO easier to use. You should see these changes soon. Thank you for your feedback.

- Sathyajith from VWO.

Director, Marketing Data and Technology
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The UI is easy to navigate and lots of features are available right out of the box. Easy to install and setup. Review collected by and hosted on G2.com.

What do you dislike?

We're still in the deployment stage so it's hard to have any dislikes currently. I wish the survey system was more robust and easier to track user input. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're mainly doing A/B testing to see what will help our users convert. We'll be doing lots of different tests and analyze not only the VWO data, but also our internal data to determine which test is more successful. Review collected by and hosted on G2.com.

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Response from VWO Reviews of VWO Testing

Hi, thank you for sharing your feedback. Glad to know that you are liking the tool! Feel free to share your feedback around surveys by writing to us at support@vwo.com. We will be happy to help.

-Neha from VWO

Contractor
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I love how easy VWO makes split testing. I'm also impressed by the A/B testing aspect of the product. Review collected by and hosted on G2.com.

What do you dislike?

UI is a little funky and slow. Support could be better. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Mostly split testing sites, and some A/B testing. It's pretty great that it's that easy to do A/B testing when it can be cumbersome in most instances. Review collected by and hosted on G2.com.

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Business Intelligence Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I like that it can be integrated with HEAP analytics. This is super useful for analysis purposes. Review collected by and hosted on G2.com.

What do you dislike?

VWO slows down our pages more than we would like.

We would also like to see a Multi-Armed Bandit Feature

A visual editor in platform would also make it easier to run certain tests without needing developers Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure to have a dedicated developer for VWO, since many changes require developers. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

AB Testing is easy with VWO. We are finding which variations perform better, and we have verified the accuracy of VWO's traffic splitting. Review collected by and hosted on G2.com.

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VP, Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

VWO brings together the best of multiple platforms: log reporting, heatmapping and of course multivariate testing. Review collected by and hosted on G2.com.

What do you dislike?

With so much functionality it can be challenging to learn the platform, but once learned is very smooth. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

All sorts. Copy testing, image testing, conversion optimization across the board. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like the ability to utilize this software in order to show our clients the interactions on their website. It is very helpful when testing new Landing Pages which allows our client to see their customers interact with the website and observe decisions they make once getting to the website. Very nice tool! Review collected by and hosted on G2.com.

What do you dislike?

I dislike the limitation of real time data. In some cases we are unable to see all of the traffic going to the pages we are observing, it makes collecting data a slower process. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Since I am still implmenting this software the only recommendation i can give you is that they should fix the limitation of real time data. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The problems that I am solving are that I am able to observe users on the website which allows be to better understand our target audience and optimize accordingly. Review collected by and hosted on G2.com.

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Response from VWO Reviews of VWO Testing

Hi Karina, Thanks for sharing your feedback! Glad to know that you like the product. And regarding real-time data, we have made a recent enhancement and now the test report data is completely real-time. And data for VWO Insights is sampled but real-time. Hope this addresses your concern! Feel free to reach out to us (support@vwo.com) if you face any specific issues.

- Venus from VWO

See how VWO Testing improved
Ecommerce Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Strong team to work with in running A/B testing. Review collected by and hosted on G2.com.

What do you dislike?

Monthly subscription cost can get quite expensive. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Finding out where users drop off, and improving customer journey throughout the site. Review collected by and hosted on G2.com.

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Response from VWO Reviews of VWO Testing

Hi Kevin, thanks for sharing the feedback! You can reach out to our Sales Team for better guidance around plans & pricing and in fact, we'd love to chat with you on better ways to price our product. Feel free to reach out to us at support@vwo.com and we'll connect you to our strategy team.

~Neha from VWO

UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

-Support for the platform is really quick and usually helpful.

-Insights tool is pretty good when paired with testing.

- Smooth platform, great for showing to others outside of testing. Review collected by and hosted on G2.com.

What do you dislike?

-Sales team promises a lot, customer success delivers little value. Onboarding is a bunch of scripted fluff that ends after a month with trying to sell you dev hours.

-"We understand you don't have a developer on staff, we'll help you set-up your first few tests so you can have some time to learn the editor." Customer success did not help and all, and didn't advocate for me as they said they would repeatedly.

-Platform is just okay, but you're paying for much more than that. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Improving the website through goal-based testing. We have ran tests with moderate success to improve website metrics. Review collected by and hosted on G2.com.

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Response from VWO Reviews of VWO Testing

Hi, Thanks for sharing your feedback. We apologize for the inconvenience and would like to get in touch with you to understand more about your experience and fix things as we strive to deliver a great experience to all our customers.

Please write to me at venus.kaur@vwo.com with the details of your account so that we are able to assist you further and deliver on the promises made. This will also help us learn so that we can fix our internal processes for the future.

- Venus Kaur, Associate Director - VWO Support

Marketing Specialist II
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I use a variety of different features VWO offers.

-A/B Testing

A/B Testing, Split Testing, and MVT Testing are all available here. The platform is powerful enough to provide insights via heatmaps and reporting. I am definitely maximizing the number of goals to reporting that I can to have the highest accuracy when making changes to the website based on realtime data. It's easy to use for any run-of-the-mill experiment, but can be complex should you decide to run layers of tests with different requirements (scheduling, targeting urls, cookies, segmented audiences, etc).

-Deploy

This is great for just running 100% changes across pages when we don't need developer effort.

-Customer Service

AAA across the board. Their CS team is responsive, fast, helpful, and they do everything in their power to help you accomplish your tasks. Although the platform is buggy at times, the CS team is quick to respond via live chat and email. Often, when user error comes into play, they do a thorough job of ensuring that complicated tests are setup correctly. This has saved me countless hours of trying to troubleshoot by the EoD and hoping to launch a test before long.

-Community Service

They've done a tremendous job responding to Covid-19 and helping business continue as usual. What does this mean? I think VWO has great leadership that truly care about how we do business and care about us who are in the weeds with the platform everyday, trying to make meaningful changes to our website. Review collected by and hosted on G2.com.

What do you dislike?

Often buggy, and often have to resort to customer service. I almost expect to have to reach out to them on a monthly basis. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am able to drive revenue for the companies I work for.

Based on user data and transactions/submissions, I can determine whether or not a page is effective. I can roll out the effective page to 100% of traffic without fear of losing out on revenue.

This means that the imagery that I'm working on, copy, or any other element on the website becomes visible and measurable. Ultimately, we can understand the efficacy of any given element on the web--and that's data entire marketing teams require to make truly the best decisions. You can't argue against the data, and VWO empowers us to be confident in our decisions. Review collected by and hosted on G2.com.

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Response from VWO Reviews of VWO Testing

Hi Audrey, thank you for sharing your feedback! Our team is working continuously to make the platform more stable especially in terms of frequently occurring issues for our customers. We are sure your experience with VWO will be great moving forward.

- Anshul from VWO

Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

VWO gives you all the most powerful A/B testing capabilities in a super simple to use package. It takes me less than 5-minutes (usually) to log in and set up any test I want, across my entire site. VWO is easy enough for any member of our team to use, but powerful enough that our smartest team members can't fully utilize all it's amazing features :) Review collected by and hosted on G2.com.

What do you dislike?

Price is the only downside of this tool -- but you get what you pay for! Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Do the math and make sure the price is worth it. If you've got the traffic, then you'll pay it off quick! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It's the ultimate A/B & Multi-Variate Testing Tool -- we can really easily run tests on anything from copy to graphics to code changes (and more!) Review collected by and hosted on G2.com.

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Response from VWO Reviews of VWO Testing

Hi Will, glad you like the product and we hope we're able to give more value to your business than what we ask in return :)

- Anshul from VWO

UT
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Once the code is installed it is very easy to design and launch your test. Review collected by and hosted on G2.com.

What do you dislike?

The option to review click maps is great but the method to see drop down menu clicks is there but very hard to get to see those click counts. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are in a continuous testing cycle. VWO helps us implement and launch these test and keep them organized. We have been able to test and prove assumptions that helps improve conversion rates. Review collected by and hosted on G2.com.

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Response from VWO Reviews of VWO Testing

Thanks for your feedback! We acknowledge your concern around viewing dropdown menu clicks and we will have our team look into this. Happy Testing!

- Venus from VWO

AE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I like how easy it is to grab the control page from one website and edit it to optimize the page in VWO. I also enjoy the "Deploy Variation" feature. Review collected by and hosted on G2.com.

What do you dislike?

I dislike that, if you do deploy the winning variation on your original website, the variation will disappear if you ever stop using VWO. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am driving more traffic to the conversion section of my site and solving dead-ends on pages where, before, possible conversions were being missed. Review collected by and hosted on G2.com.

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Response from VWO Reviews of VWO Testing

Hi, thanks for sharing the feedback! We are glad to know that you like the support and the VWO Deploy feature.

Regarding your concern, we would like to mention that without an active plan, VWO won't be able to serve the changes on the website. In fact, VWO Deploy is meant to immediately deploy winning variations so that you don't miss out on conversions till the time your developers move the changes to production. To know more about VWO Deploy use cases, you can refer to the attached link.

- Neha from VWO

See how VWO Testing improved
EM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The support services allowed us to utilize the software platform efficiently right away and mitigate any learning curve. Review collected by and hosted on G2.com.

What do you dislike?

The design services and ability to integrate changes into the back end of the website are a little lacking. And the software does impact site speed so the ability to integrate changes locally is important. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have increased conversions, engagement, and interactions on our site by testing out design changes. Review collected by and hosted on G2.com.

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UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The editor is incredibly to manage. The addition of heat maps and click maps for research and understanding where new tests can be created is also helpful. The ability to create goals and understand how tests are progressing is great. Following tests and watching the metrics improve is wonderful. Their statistical model is quite clear and well represented so you don't feel like it's a black box. Multiple metrics for testing also create a larger view of how a test is effecting the data. Review collected by and hosted on G2.com.

What do you dislike?

The UI when not in the editor is sometimes cumbersome. It's especially quirky with the heatmap campaigns. Moving between campaigns is also a bit cumbersome. Many features are being added to the UI not a lot of information explaining these new features and how they effect the overall product. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's cheaper than competitors without losing ease of use. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are using it on our website to improve our KPIs on it. We have seen improvements in them and have also started understanding our prospect's journey and experience with our pages. Review collected by and hosted on G2.com.

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Response from VWO Reviews of VWO Testing

Hi, thank you for your feedback. Yes, we realize that heatmaps UX can be improved (particularly switching variations within heatmaps isn't very smooth). We're working to improve it (and not just heatmaps but other aspects of the product which could be confusing). If you have additional feedback on specific aspects that can be improved, please send it to support@vwo.com

- Anshul from VWO

Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The testing interface is relatively simple to use, and the way they integrate the observation and hypothesis into the everyday execution and planing of the process is as helpful as it is educational for newer practicioners. Review collected by and hosted on G2.com.

What do you dislike?

VWO is an outstanding tool to use, but with that out of the gate. Certain scenarios can be hard for the tool to cover. Such as if your site is developed in a subpar way or with old technologies, which is less on VWO´s end. But for example, a simple thing like changing an image can be seemingly tough if you have an underlying tool that dynamically does this for you. Or if you have a lot of dynamic elements on your page, you require the development team more and more, and to be a bit realistic here, the best tests are the one where we can get an uplift, without involving our devs. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Take the oppportunity to create a backlog before implementation, as this will greatly help you with your onboarding experience. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are testing hypothesis all ranging from what our users truly desire in form of communication, what factors are most important in their customer journey and so forth. And we are also using the tool to finally put the nail in the coffin to those conversations that are based on subjectivity or preconceptions. Review collected by and hosted on G2.com.

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Response from VWO Reviews of VWO Testing

Hi Nikola, Thanks for the feedback. We acknowledge your concern and we are constantly looking to make the editor support more websites. In case you have more specific feedback, please drop us a note on support@vwo.com.

- Anshul from VWO

AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

VWO has a pretty intuitive interface. I really like the fact that it has heatmaps and session recordings built-in. Basic experiment setup is quick, and the learning curve is pretty light to do some basic experiments. Having the option to preview various mobile devices in addition to tablets is a nice feature. One nice feature (within the Personalization module) is having custom lists for targeting. Review collected by and hosted on G2.com.

What do you dislike?

If you have a site based on React, it can be a bit of a challenge to update content on pages. I've had a few instances of just not being able to get something to work. Also, I've used other a/b testing tools, and their "code modes" are more intuitive to use, in m opinion. This one relies a bit more on you knowing everything about the element you want to edit, vs. having a selector within the editor. We have also seen some glitches in heatmaps - having a sticky header on a site tends to render the heatmaps non-functional below the fold. Support, while usually quick to respond, often doesn't have a solution the first time around. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

As with any a/b testing platform, having a plan is key. It's also very helpful to have somebody with development skills to assist with more complicated tests. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are very focused on improving conversions on a new site that was just launched, and we generally have 2-3 tests running concurrently. We have already come up with an alternative homepage based on results, as well as enhancements to checkout and product page information. Review collected by and hosted on G2.com.

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Response from VWO Reviews of VWO Testing

Hi, Thank you for your feedback. We acknowledge that working with React and other Single Page Applications has forced us to look at the architecture we use and make improvements to it. We have recently released a few updates that can help you overcome the challenges that React and SPA architecture presents. You can read more about it in the article linked below or reach out to us at support@vwo.com if you have other questions.

- Anshul from VWO

See how VWO Testing improved
Growth Manager / Senior Product Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

- JS/CSS Editor

- It's quite robust and if implemented correctly & with know-how - fast to use.

- Multi-goal option with comparison goal feature

- Simple UI Review collected by and hosted on G2.com.

What do you dislike?

- If you want to do the Split URL testing on multiple specific pages that meets the criteria and RegEx, you need to hack the implementation quite a lot

- The debug/preview function is not accurate and it's hard to use. It's easier for me to just look at the cookies to validate if the goal triggered correctly.

- Sometimes there's quite a big a lag in the report section. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Quite a good bargain when compared to other enterprise-priced software like Optimizely. It's easy to use and easy to implement and with a variety of features, it's a good choice to start your effective journey with experimentation online at scale.

I'd suggest, however, to not only rely on their "result suggestions" as I had various experiences with them. It's better to at the same time analyze results in some other tool (e.g. Amplitude/GA) and do the frequentist statistics on your own. Two sources of confirmation are always better than one. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- No new benefits we wouldn't be aware of. For sure we're solving the problem of our SPA, where sometimes it's faster & easier to hack the SPA with simple JS (for the experiment purposes), then to develop the change in the code and do Split URL testing. Review collected by and hosted on G2.com.

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Response from VWO Reviews of VWO Testing

Hi Michał, thank you for your feedback. We acknowledge the issues you mentioned here. We are constantly working to improve your experience with VWO. You will see faster loading of reports, and improvements to test setup and preview capabilities soon.

- Anshul from VWO

AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

It’s a very straightforward tool. Very easy to implement and understand. We launched VWO on our site and our test in an afternoon. Review collected by and hosted on G2.com.

What do you dislike?

I haven’t come across a dislike yet. We’re early in our usage, but it’s been all as expected or better. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Site and conversion optimization. VWO allows for a quick and easy way to test and implement new ideas. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The visual editor for those without css/html expertise makes testing much smoother where you may otherwise encounter bottlenecks caused by resource issues. The ability to integrate with analytics packages such as Google Analytics is also great. This makes it far easier to integrate test data into dashboards with a wider range of metrics and complete much deeper analysis. Review collected by and hosted on G2.com.

What do you dislike?

Often have issues with the previews for testing not always matching the real experience so I think that QA is quite weak. I've also found that heatmaps and clickmaps are a bit limited but this is more down to our level of service as we only get a small sample of sessions included in our contract., the rendering itself is fine. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Reporting is infinitely more powerful when integrated with your analytics solution. Without this the analytic capabilities are limited. Additionally the definitions of metrics are different from some other platforms so you need to ensure you fully understand these variances. If buying into the insights platform, ensure you invest enough into this to make it useful and avoid a small sample size which makes the feature redundant. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our internal testing software requires input from developers, therefore, if we require any small cosmetic changes we can quickly test these without waiting for dev resource. We also do not have budget for User testing so being able to view session recordings is a big help, especially with the ability to segment users. Our knowledge of user interactions with the site would be non existent without this feature. Review collected by and hosted on G2.com.

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Response from VWO Reviews of VWO Testing

Hi Nik, thanks for your feedback. Whenever your preview doesn't match with real experience, please let us know (support@vwo.com). Our engineering team is continuously striving for a strong QA process for customers, so whenever a mismatch arises, your inputs on mismatch will be very valuable.

- Anshul from VWO

Site Testing Evangelist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

VWO packs lots of features into a small price. The code editor is robust, the visual editor is apt (when needed), and the reporting is sufficient for the vast majority of CRO products. Even more, the tool costs FAR less than the other enterprise systems out there. Review collected by and hosted on G2.com.

What do you dislike?

Not sure if this is due to an out-of-country product team, but the tool has random bouts of downtime and disruption that interrupts our workflow. Last week, the projected impact of experiments wasn't calculating correctly. A few weeks ago, the tool was super slow to load. We can still use the tool, but speed and connection seem weak at times. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

When evaluating testing tools, consider how much work actually needs to be done by the tool in addition to what can be done outside of the tool. While there are features not available in VWO that may be available in Adobe Target (or one of the other enterprise tools), using VWO triggers in GTM (or through other connections) may be sufficient to avoid the heavy cost and implementation of one of the larger tools. VWO is A+ in my opinion. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Working for an agency that sells CRO services, we use VWO to prioritize, hypothesize, and run split tests for 95% of our clients. For the vast majority of clients, VWO offers so many features that its full value is not understood for several months or years. Review collected by and hosted on G2.com.

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Response from VWO Reviews of VWO Testing

Hi Trevor! It is good to know that you found value out of using VWO. Our engineers are constantly working to improve our systems' stability so you have a seamless experience using VWO.

- Sathyajith from VWO.

Optimisation Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Its flexible nature and the integration options it provides. The a/b testing features are great, the heatmapping tools are also useful. Having the ability to access everything in one place can really help with efficiency. For a lot of people starting out with a/b testing this is a great choice, it give you enough tools to do a great job without being overwhelming. Review collected by and hosted on G2.com.

What do you dislike?

I don't like the fact that you cannot segment goals. This can be annoying because it gives rich insights into how users react after selecting goals. The other thing that could be improved is the GA 'integration for users that have GA implemented via GTM. The out of the box intergration only works when GA has been hardcoded which has become less common. The GTM intergration needed to set it up is not difficult but could be hard for users that do no have the GTM skills. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This tool is a great all rounder and perfect if you are just starting out or even more mature. If you are really mature in testing, you may be best to look at more advance options. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Helping clients realise growth on their websites through a/b testing. The biggest problem that this solves i having to use multiple tools to test and also to conduct a/b testing and research. Review collected by and hosted on G2.com.

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Response from VWO Reviews of VWO Testing

Hi Tom, thanks for your feedback. We will soon email to understand more about your feedback on segmentation because you can indeed segment goals. Perhaps you meant something we didn't understand. Also, valid point about GA integration. We've passed this to our engineers.

- Anshul from VWO

Director of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

VWO helps you get running with A/B tests and all kinds of other data-driven marketing programs very quickly. Good range of features. Friendly interface too.

When it comes to getting a solid A/B testing and user tracking tool without spending a ton, VWO is a good option. I run a team that is split across countries and we're using it effectively every day to optimize our SEM campaigns. Review collected by and hosted on G2.com.

What do you dislike?

There have been some technical issues with using it (utm passing) and the customer service isn't that great from my experience.

Implementing offline conversion tracking is tough, and even getting some assistance with the issues we were having took time. Would recommend you look at your ability to use the platform turn key instead of relying on expert support before buying. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you're looking at VWO first consider how your conversions take place - online or offline. If there are offline conversions you might have some limitations. Also, think about your URL structure when trying to track those offline conversions because you may not be able to get accurate data easily if you're using VWO out of the box. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The benefits have been our ability to prove out winning landing pages on SEM campaigns and continually optimize content. We get insights about page design that we can share with our agencies, and it's not a small benefit that I can go to our CEO with statistically complete data to support a decision. Much better than what we normally have to work with in our normal digital platform testing (outside VWO). Review collected by and hosted on G2.com.

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Response from VWO Reviews of VWO Testing

Hi Charles! We're happy to see that you found value in VWO's range of features. We are constantly working to improve the usability of VWO and ensuring that we can provide world class support to our users. Thank you for your feedback.

- Sathyajith from VWO.