UI / UX --> Easy to set up campaigns within 30 mins for any urgent launch. Love the creative simulator that allows client to preview how their ads will look like on different websites AI / Intelligence --> Love Ivy, the AI chatbot as its super useful for any quick campaign optimisations that can be applied directly through Ivy.

I like having all the premium inventory I want to buy in one place. It saves time because I don’t have to manage multiple platforms or juggle data hookups, and I can analyze performance across channels and segments and reallocate budgets in real time without a lot of work. I find the interface reasonably user-friendly and familiar if you’ve used other self-service platforms, so my media buyers could pick it up even without direct CTV buying experience. The hands-on account team has been available when we needed help, and onboarding went well. We’ve seen good results and better-than-expected CPMs. I also like being able to make optimizations, move budget between line items, and add creatives within the same platform. My team has found the chat-based campaign planning feature really useful. StackAdapt also enabled us bring CTV buying in-house and put more of our budget toward media after previously using an external agency, and setup wasn’t difficult: we went from initial contact and the RFP process to launch in under three months.

What I value most about StackAdapt is the partnership itself. I have worked with StackAdapt on several campaigns/different clients in 2026, and they act/feel like an extension of our internal team, not just a vendor with a signed IO. StackAdapt is always thinking ahead - when we were ready to grow our advertising with a luxury hospitality client, StackAdapt build a full incremental investment plan without being asked twice: market scale-up, regional expansion, omnichannel layer and retargeting. That kind of quick & strategic planning support has saved me real time when I'm making a pitch to a client. The platform is also great at reaching affluent, high-intent audiences in markets that can be hard to penetrate in traditional buys - particularly in KSA and GCC markets. The relationship has gone well enough that we continue to bring other luxury travel accounts where bookings are the main KPI.