Hootsuite Reviews & Product Details

I have used Hootsuite since launching my company in 2012. Social media is a rapidly changing entity with new platforms coming, and older ones changing or going defunct. Throughout all this continual turmoil, Hootsuite has been a constant, evolving along with the changing social media landscape. Hootsuite creates new tools, refines and updates older ones, and it is always in step with the pulse of social media. From analytics, to scheduling, to listening, Hootsuite is the ONLY scheduling tool that does everything. Customer service is topnotch as well. Truly, I love everything about Hootsuite! Review collected by and hosted on G2.com.

While I am fortunate to have started as a legacy member of Hootsuite, I know that prices have had to increase to accommodate updates and changes. I know these updates in tools are absolutely essential, and appreciate that Hootsuite invests in improvements for users. But many of the social media manager groups to which I belong talk about how pricey it is for solopreneurs. Review collected by and hosted on G2.com.

I love that Hootsuite is a one-stop shop for managing social media across multiple platforms. This feature greatly simplifies my work, allowing me to create content, track its performance, and decide on the best times to post, all within the same tool. As a writer, I find immense value in its ability to make my content more attention-grabbing and help avoid repetition, ensuring that my posts maintain audience interest. With my numerous responsibilities, Hootsuite's ease of use makes the social media management aspect of my job much less stressful. The initial setup was very easy and intuitive, and supplementary seminars I attended were highly informative, enhancing my use of the platform. I also appreciate how Hootsuite outperforms Meta, making it my preferred choice. My confidence in Hootsuite is solidified by my perfect recommendation score of 10, as I've already referred it to many colleagues. Review collected by and hosted on G2.com.

I have trouble editing things after posting sometimes, but it's not a deal-breaker. Review collected by and hosted on G2.com.

Since we transitioned to using Hootsuite as our primary platform for content scheduling, our Marketing team has found it much easier to schedule posts and monitor analytics, along with taking advantage of the many other features the platform offers. I especially love the customization of the reports, which makes it easy to share analytics with my team members who are not on the Hootsuite platform. Additionally I feel as though the Hootsuite customer support is quick to address questions, concerns and suggestions. Review collected by and hosted on G2.com.

I just wish the content calendar preview offered a full month view instead of only showing one week at a time. Having a month-long calendar would make things much easier to manage and greatly improve usability. Review collected by and hosted on G2.com.

When I open it in the morning at The Social Blend, everything just sits there waiting, like the day took a breath before I did. The calendar helps me see the whole week in a single glance, which sounds simple, and maybe it is, but it’s the kind of simple that makes my brain feel less tangled. I can tweak an Instagram caption, jump to a LinkedIn version, adjust a photo, keep the flow going without losing the idea I started with. The Listening tab feels like a quiet assistant in the corner catching mentions I’d probably miss while I’m buried in content. Review collected by and hosted on G2.com.

There are these moments when I’m hunting for one tiny metric and I end up clicking around longer than I meant to. It breaks the rhythm. The ads side is fine, just not something I move through easily, so I still check things on the native platforms. And the cost nudges at me a bit when I’m handling several clients at once. Review collected by and hosted on G2.com.

What I like most is how it brings a bit of order into my day at Sociotops. I can open it, drop in a quick caption, pull a Canva file, and shape the post for Instagram or LinkedIn without jumping between tabs. The small AI hints help when my mind feels crowded. And that calendar view has become the thing I rely on. Seeing the whole week laid out makes the work feel lighter. Review collected by and hosted on G2.com.

The mobile app just doesn’t help me much. I’ve tried using it during client shoots or while traveling, and it always feels clunky. I end up waiting to get back to my laptop because that’s the only place where the workflow feels smooth. Review collected by and hosted on G2.com.

I spend most of my day bouncing between client accounts for Digital Wolf, and it’s easy to lose the thread of what’s scheduled, what’s waiting, what idea I meant to come back to. With Hootsuite, I can just drop into the calendar and instantly see the shape of the week. Sometimes I’ll open it early in the morning with a cup of chai and think, alright, this looks manageable. Review collected by and hosted on G2.com.

We’re running high-traffic campaigns, Inbox 2.0 slows down enough to break my flow. The ad management section is helpful for quick tweaks, but I still end up opening the native platforms when I need to build something serious. It’s not a dealbreaker, just one of those little frictions I’ve learned to work around. Review collected by and hosted on G2.com.

I'm managing social accounts for a fintech SaaS company. There's something about having everything in one place that just clicks. I don't need to log into LinkedIn, then Twitter, then Facebook separately throughout the day. It's all there, waiting for me in these streams I can customize.

What I actually use most is the ability to queue posts for different time zones without doing mental math. Since we're targeting CFOs and finance teams across India and sometimes globally, I can schedule a LinkedIn post for 9 AM when decision makers are scrolling through their feeds, and I don't have to physically be at my desk to hit publish. Review collected by and hosted on G2.com.

The mobile app isn't great. On days when I'm out or working remotely and need to check something quickly, it feels clunky compared to the desktop version. Sometimes updates take forever to load, and I've had moments where I just gave up and waited until I got back to my laptop. Review collected by and hosted on G2.com.

What really hits home for me is how it fits the kind of work we do at AOS. Our clients expect fast turnarounds and constant movement, and my inbox is usually overflowing with campaign tweaks, last-minute reels, or someone needing a performance update right this second. Hootsuite gives me a sort of command center. I can hop from Bewakoof’s posts to a local Pune brand’s content plan without that dizzy feeling I used to get when everything lived in separate tools.

The post editor feels like a small gift on busy days. I don’t have to download images, rename them, drag them around. I just reach into Canva or Dropbox and everything’s already where it should be. Review collected by and hosted on G2.com.

Hootsuite's mobile app feels too simple for what I need. It’s okay for a quick look, but it doesn’t have things like the approval workflow or the other tools I use every day. When I need to review posts or make real changes, the app just can’t do it, so I wait until I’m back on my laptop. Review collected by and hosted on G2.com.

I manage social media for a global humanitarian organization, having all our different social accounts in one dashboard is a lifesaver. I really value the content planner. It lets me see a complete picture of what's scheduled, what's in draft, and where the gaps are, which is essential for coordinating campaigns across different countries. Review collected by and hosted on G2.com.

I find that while the standard analytics are good for a quick overview, pulling the really deep, customized data we need to show donor impact can sometimes be less flexible than I’d like without paying for more advanced add-ons. Review collected by and hosted on G2.com.

Hootsuite is how it keeps the chaos of agency life under control. At Deeshuumm, I’m juggling content for several clients at once, each with their own tone, their own goals, and sometimes, their own sudden “urgent” posts. Having everything in one place feels like breathing room. I can draft posts, drag them around on the calendar, and actually see the week laid out instead of chasing messages and spreadsheets. Review collected by and hosted on G2.com.

AI-generated suggestions are hit or miss too. They’re decent for structure but not always in the right voice, so I usually rewrite parts to sound more like the brand. Still, those moments feel minor compared to the time it saves. Review collected by and hosted on G2.com.