# Best Social Media Listening Tools - Page 3 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Social media listening tools provide functionality for listening, tracking, and gathering relevant content across social media. These tools are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. Researchers can leverage social media listening tools to analyze social trends and media outlets use them to identify breaking news. Social media listening software enables marketers to personalize content for specific users or demographics, identify thought leaders or influencers, and respond to positive or negative mentions. Many of these products also support monitoring across multiple languages and countries, allowing businesses to localize advertisements effectively. As a result, these tools help organizations gain demographic insights, measure social media presence, detect negative mentions, engage with users, and improve brand reputation. Social media listening tools often enhance [social media analytics software](https://www.g2.com/categories/social-media-analytics) by providing data. While these tools can be found as standalone products, their monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt?source=search) and [social media suites](https://www.g2.com/categories/social-media-suites?source=search) as a feature. Additionally, many [media monitoring software](https://www.g2.com/categories/media-monitoring) solutions include social listening capabilities. To qualify for inclusion in the Social Media Listening category, a product must: - Listen for specific mentions across social media platforms - Identify trending topics or phrases by tracking real-time conversations - Analyze and detail customer sentiment (positive, negative, neutral) - Organize customer information for audience segmentation and engagement - Identify thought leaders and influencers within relevant industries ## Top Social Media Listening Tools at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5.0 (6,389 reviews) | Unified social inbox and reporting | "[Intuitive, Responsive UI with Great Onboarding and Support](https://www.g2.com/survey_responses/sprout-social-review-12978419)" | | 2 | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5.0 (7,282 reviews) | Multi-account social scheduling | "[Huge Time-Saver for Managing and Scheduling Multi-Platform Social Content](https://www.g2.com/survey_responses/hootsuite-review-13061457)" | | 3 | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5.0 (2,624 reviews) | News and social media monitoring | "[One-Stop Shop for Social Media Management with Stellar Support](https://www.g2.com/survey_responses/meltwater-review-10950025)" | | 4 | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5.0 (1,104 reviews) | All-in-one social management for small teams | "[All-in-one social platform with integrated tools that will help grow ALL your brands](https://www.g2.com/survey_responses/vista-social-review-13072993)" | | 5 | [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) | 4.4/5.0 (709 reviews) | Deep consumer conversation analysis | "[BrandWatch for your Social Listening needs](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)" | | 6 | [BrandMentions](https://www.g2.com/products/brandmentions/reviews) | 4.9/5.0 (237 reviews) | Brand mention filtering and emotion tracking | "[The Essential Radar for Brand Visibility in the Era of AI & Answer Engine Optimization (AEO)](https://www.g2.com/survey_responses/brandmentions-review-12873741)" | | 7 | [YouScan](https://www.g2.com/products/youscan/reviews) | 4.7/5.0 (295 reviews) | Visual and sentiment-led social listening | "[Excellent Threads Coverage, Smooth API Setup, and Proactive CSM Support](https://www.g2.com/survey_responses/youscan-review-12851551)" | | 8 | [Brand24](https://www.g2.com/products/brand24/reviews) | 4.6/5.0 (350 reviews) | Real-time brand reputation alerts | "[Real-Time Insights with User-Friendly Setup](https://www.g2.com/survey_responses/brand24-review-12533019)" | | 9 | [Agorapulse](https://www.g2.com/products/agorapulse/reviews) | 4.5/5.0 (945 reviews) | Publishing, inbox, and reporting workflow | "[Keeping all your social media organized without the usual chaos](https://www.g2.com/survey_responses/agorapulse-review-13040812)" | | 10 | [Reputation](https://www.g2.com/products/reputation/reviews) | 4.5/5.0 (2,405 reviews) | Review response and customer feedback management | "[Visually pleasing & streamlined process. No complaints](https://www.g2.com/survey_responses/reputation-review-9899978)" | ## G2 Grid® for Social Media Listening Tools ![G2 Grid® for Social Media Listening Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-listening-tools/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=2814&focus%5B%5D=163098&focus%5B%5D=2140&focus%5B%5D=75923&focus%5B%5D=5791&focus%5B%5D=53908) Highlighted products: Sprout Social, Hootsuite, Meltwater, Vista Social, Brandwatch Consumer Intelligence, BrandMentions, Brand24, and YouScan. Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-listening-tools/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=meltwater&focus%5B%5D=vista-social&focus%5B%5D=brandwatch-consumer-intelligence&focus%5B%5D=brandmentions&focus%5B%5D=brand24&focus%5B%5D=youscan) ## How Many Social Media Listening Tools Products Does G2 Track? **Total Products under this Category:** 198 ### Category Stats (Jul 2026) - **Average Rating**: 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Repsense (+1.33%) - Among all products in this category, Repsense recorded the largest rating increase compared to last month *Last updated: July 08, 2026* ## How Does G2 Rank Social Media Listening Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 40,400+ Authentic Reviews - 198+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Social Media Listening Tools Is Best for Your Use Case? - **Leader:** [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - **Highest Performer:** [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) - **Easiest to Use:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Top Trending:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Best Free Software:** [Hootsuite](https://www.g2.com/products/hootsuite/reviews) --- **Sponsored** ### Meltwater Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=213&secure%5Bchosen_at%5D=2026-07-09T04%3A54%3A19Z&secure%5Bdisplayable_resource_id%5D=213&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=213&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2814&secure%5Bresource_id%5D=213&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-listening-tools&secure%5Btoken%5D=23c69ffa5b171bd941ab0fac575ccbc4da95e91a7553a7c38afcf8ad93636e41&secure%5Burl%5D=https%3A%2F%2Fwww.meltwater.com&secure%5Burl_type%5D=company_website) --- ## What Are the Top-Rated Social Media Listening Tools Products in 2026? ### 1. [MavSocial](https://www.g2.com/products/mavsocial/reviews) MavSocial is a social media management solution for businesses with multiple locations and profiles. Manage all your publishing, advertising, engagement, reviews, and reporting from one centralized platform MavSocial provides the unique ability for multi-location businesses to quickly and easily create geo-targetted Facebook ads. MavSocial supports Facebook, Instagram, Twitter, YouTube, LinkedIn, Google Business Profiles, and Tumblr. **Average Rating:** 4.7/5.0 **Total Reviews:** 47 **How Do G2 Users Rate MavSocial?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.8/10) - **Social Measurement:** 9.2/10 (Category avg: 8.6/10) - **Social Reporting:** 8.1/10 (Category avg: 8.6/10) **Who Is the Company Behind MavSocial?** - **Seller:** [Maventus Group](https://www.g2.com/sellers/maventus-group) - **Year Founded:** 2012 - **HQ Location:** San Francisco, CA - **Twitter:** @mavsocial (20,378 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1883356/ (23 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 69% Small-Business, 20% Mid-Market #### What Are Recent G2 Reviews of MavSocial? **"[A Massive Time Saver for Anyone Managing Mulipal Locations](https://www.g2.com/survey_responses/mavsocial-review-7788580)"** **Rating:** 5.0/5.0 stars *— Damien V.* [Read full review](https://www.g2.com/survey_responses/mavsocial-review-7788580) --- **"[great platform](https://www.g2.com/survey_responses/mavsocial-review-8004900)"** **Rating:** 5.0/5.0 stars *— krystle s.* [Read full review](https://www.g2.com/survey_responses/mavsocial-review-8004900) --- #### What Are G2 Users Discussing About MavSocial? - [What is MavSocial used for?](https://www.g2.com/discussions/what-is-mavsocial-used-for) - [What does MavSocial do?](https://www.g2.com/discussions/what-does-mavsocial-do) - [How many accounts can you have on Hootsuite?](https://www.g2.com/discussions/how-many-accounts-can-you-have-on-hootsuite) - [What are the best social media management tools?](https://www.g2.com/discussions/what-are-the-best-social-media-management-tools) - [What is MavSocial?](https://www.g2.com/discussions/what-is-mavsocial) ### 2. [Brand Analytics](https://www.g2.com/products/brand-analytics/reviews) Brand Analytics is a Social Media Monitoring and Analysis System. - Data acquisition from all sources, namely social networking sites, video hostings, map services, public channels and messenger chats, review websites, forums, blogs, marketplaces, online media, newspapers, magazines and federal channels. - All types of messages and data: message text, recognized picture texts, video transcripts, check-ins, stories. - High number of metrics and message attributes, coupled with configurable data-segmentation system, makes it possible to solve a widest range of problems, from reputation control and real-time marketing to in-depth research. - Automatic recognition of mentions sentiment with 85-90% accuracy. Machine-learning algorithms categorize messages, identify media-space trends, aggression, recognize texts in images, etc. - Configurable alert messages via mobile app, Telegram or email. - High level of automation for quick analytics: automated tagging, trend detection, personalized reports, filtration of various kinds of spam and irrelevant messages. - Simple and user-friendly interface makes preparing most complex analytic reports possible in minimal time - Monitoring mentions by geo-tags and check-ins Sources - Social networking sites: VK.com,OK.ru, Instagram,Facebook, Twitter, YouTube, etc. - Blogs, forums, review websites - Telegram channels and public chats - Mass media - 40K sources **Average Rating:** 4.9/5.0 **Total Reviews:** 28 **How Do G2 Users Rate Brand Analytics?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.8/10) - **Social Measurement:** 9.1/10 (Category avg: 8.6/10) - **Social Reporting:** 9.4/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.2/10 (Category avg: 8.7/10) **Who Is the Company Behind Brand Analytics?** - **Seller:** [PalitrumLab](https://www.g2.com/sellers/palitrumlab) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 36% Small-Business, 32% Mid-Market #### What Are Recent G2 Reviews of Brand Analytics? **"[Social media and mass media monitoring in one place](https://www.g2.com/survey_responses/brand-analytics-review-5342510)"** **Rating:** 5.0/5.0 stars *— Tunik K.* [Read full review](https://www.g2.com/survey_responses/brand-analytics-review-5342510) --- **"[Brand Analytics is the best solution for social media listening](https://www.g2.com/survey_responses/brand-analytics-review-5350195)"** **Rating:** 5.0/5.0 stars *— Vladislav L.* [Read full review](https://www.g2.com/survey_responses/brand-analytics-review-5350195) --- #### What Are G2 Users Discussing About Brand Analytics? - [What is Brand Analytics used for?](https://www.g2.com/discussions/what-is-brand-analytics-used-for) - [How do I use Amazon brand analytics?](https://www.g2.com/discussions/how-do-i-use-amazon-brand-analytics) - [What is marketing analytics software used for?](https://www.g2.com/discussions/brand-analytics-what-is-marketing-analytics-software-used-for) - [What is the best social media analytics tool?](https://www.g2.com/discussions/what-is-the-best-social-media-analytics-tool) - [What is Amazon brand analytics?](https://www.g2.com/discussions/what-is-amazon-brand-analytics) ### 3. [CisionOne](https://www.g2.com/products/cisionone/reviews) CisionOne is an AI-powered platform tailored to meet the specific needs of PR agencies and departments, encompassing media monitoring and outreach, analytics, media and influencer targeting, and social listening capabilities. An industry-leading tool for finding and connecting with the right journalists, market experts, and relevant media influencers. Track mentions of your brand, enhance media outreach, and instantly summarize coverage with authentic AI implementation. Measure the effectiveness of your PR campaigns through comprehensive analytics, analyze trends in media coverage, and use data insights to guide future PR decisions. Built for PR professionals, CisionOne transforms how you work with AI assistance across desktop, tablet, and mobile. **Average Rating:** 3.9/5.0 **Total Reviews:** 1,315 **How Do G2 Users Rate CisionOne?** - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.8/10) - **Social Measurement:** 7.0/10 (Category avg: 8.6/10) - **Social Reporting:** 6.5/10 (Category avg: 8.6/10) - **Brand Monitoring:** 6.8/10 (Category avg: 8.7/10) **Who Is the Company Behind CisionOne?** - **Seller:** [Cision](https://www.g2.com/sellers/cision) - **Company Website:** https://www.cision.com/ - **Year Founded:** 1867 - **HQ Location:** Chicago, IL - **Twitter:** @Cision (48,654 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/163054/ (3,861 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Account Coordinator - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 43% Small-Business, 34% Mid-Market #### What Are CisionOne's Pros and Cons? **Pros:** - Ease of Use (69 reviews) - Helpful (40 reviews) - Media Outreach (39 reviews) - Coverage Quality (36 reviews) - Features (32 reviews) **Cons:** - Data Inaccuracy (37 reviews) - Not Intuitive (27 reviews) - Learning Curve (26 reviews) - Incomplete Media Coverage (25 reviews) - Media Monitoring (25 reviews) ### What Do G2 Reviewers Say About CisionOne? *AI-generated summary from verified user reviews* **Pros:** - Users find CisionOne to have a **user-friendly interface** , making it simple to manage and navigate for media outreach. - Users value the **simplicity and effectiveness** of CisionOne's media monitoring and tagging features for coverage analysis. - Users appreciate the **efficiency of media monitoring** , simplifying coverage tracking and enhancing media engagement overall. - Users value the **excellent coverage quality** of CisionOne, making media tracking and reporting effortless and effective. - Users value the **robust reporting and AI summaries** in CisionOne, enhancing campaign performance tracking and media management. **Cons:** - Users often experience **data inaccuracy** with CisionOne, facing issues with irrelevant coverage and missing contacts. - Users find CisionOne **not intuitive** due to a steep learning curve and challenges with the interface and functionality. - Users find the **learning curve steep** , making it challenging to navigate CisionOne's features effectively. - Users face **incomplete media coverage** with CisionOne, often missing key articles and irrelevant content appearing instead. - Users find that CisionOne often misses **key articles and alerts** , leading to the need for manual searches and oversight. #### What Are Recent G2 Reviews of CisionOne? **"[Powerful Media Monitoring and Reporting with a Great Journalist Database](https://www.g2.com/survey_responses/cisionone-review-13060883)"** **Rating:** 4.5/5.0 stars *— Julia M.* [Read full review](https://www.g2.com/survey_responses/cisionone-review-13060883) --- **"[Efficient Media Outreach and Monitoring All In One Place](https://www.g2.com/survey_responses/cisionone-review-13060301)"** **Rating:** 4.0/5.0 stars *— Corey J.* [Read full review](https://www.g2.com/survey_responses/cisionone-review-13060301) --- #### What Are G2 Users Discussing About CisionOne? - [What is Cision Communications Cloud used for?](https://www.g2.com/discussions/what-is-cision-communications-cloud-used-for) - [What is Help a Reporter Out used for?](https://www.g2.com/discussions/what-is-help-a-reporter-out-used-for) - 1 comment, 1 upvote ### 4. [DataEQ](https://www.g2.com/products/dataeq/reviews) DataEQ specialises in providing large organisations with high-quality, actionable data from unstructured customer and public feedback. Using a unique blend of AI and human intelligence, the company offers various tailored solutions that range from customer service and experience, to market conduct and risk management. Founded in South Africa in 2007, and headquartered in London, DataEQ continues to expand internationally. Today, the company supports enterprise clients across four continents covering a range of business sectors, including financial services, telecommunications, automotive, and retail. www.dataeq.com **Average Rating:** 4.7/5.0 **Total Reviews:** 19 **How Do G2 Users Rate DataEQ?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.8/10) - **Social Measurement:** 9.3/10 (Category avg: 8.6/10) - **Social Reporting:** 9.2/10 (Category avg: 8.6/10) **Who Is the Company Behind DataEQ?** - **Seller:** [DataEQ](https://www.g2.com/sellers/dataeq) - **Year Founded:** 2007 - **HQ Location:** London, London - **Twitter:** @DataEQ (5,932 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/dataeq/ (127 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 58% Small-Business, 32% Enterprise #### What Are Recent G2 Reviews of DataEQ? **"[I love DataEQ and would recommend a friend](https://www.g2.com/survey_responses/dataeq-review-7355288)"** **Rating:** 5.0/5.0 stars *— Verified User in Accounting* [Read full review](https://www.g2.com/survey_responses/dataeq-review-7355288) --- **"[Highest quality human-verified, accurate data backed up by a superbly responsive support team.](https://www.g2.com/survey_responses/dataeq-review-4395702)"** **Rating:** 5.0/5.0 stars *— Verified User in International Affairs* [Read full review](https://www.g2.com/survey_responses/dataeq-review-4395702) --- #### What Are G2 Users Discussing About DataEQ? - [What is DataEQ used for?](https://www.g2.com/discussions/what-is-dataeq-used-for) ### 5. [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) Quid is an AI-powered consumer and market intelligence engine that helps teams move faster from questions to answers—and from insight to impact. We don’t just give you dashboards or data dumps. We deliver decision-ready insights, customized to your business goals and ready to act on. Whether you're trying to spot the next trend, understand what’s driving customer behavior, or outmaneuver a competitor, Quid connects the dots across millions of data points—from search and social to media and review content. Our custom AI models help you detect patterns, prioritize what matters, and take the right actions before the market moves. **Average Rating:** 4.3/5.0 **Total Reviews:** 299 **How Do G2 Users Rate Quid?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.8/10) - **Social Measurement:** 8.4/10 (Category avg: 8.6/10) - **Social Reporting:** 8.2/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.1/10 (Category avg: 8.7/10) **Who Is the Company Behind Quid?** - **Seller:** [Quid](https://www.g2.com/sellers/quid-9c099a09-0d38-4b46-9998-9af905581008) - **Year Founded:** 2004 - **HQ Location:** 1111 6th Ave., STE 550 PMB: 164175 San Diego, CA 92101 - **LinkedIn® Page:** https://www.linkedin.com/company/57753/ (265 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Strategist - **Top Industries:** Marketing and Advertising, Market Research - **Company Size:** 46% Mid-Market, 31% Enterprise #### What Are Quid's Pros and Cons? **Pros:** - Analytics (5 reviews) - User Interface (4 reviews) - Insights (3 reviews) - Intuitive (3 reviews) - Trend Analysis (3 reviews) **Cons:** - Expensive (3 reviews) - Learning Curve (2 reviews) - Pricing Issues (2 reviews) - Budget Constraints (1 reviews) - Cost (1 reviews) ### What Do G2 Reviewers Say About Quid? *AI-generated summary from verified user reviews* **Pros:** - Users value the **powerful analytics** of Quid, enhancing report tracking and data-driven decision making. - Users appreciate the **user-friendly interface** of Quid, finding it easy to use with effective visual tools. - Users value Quid for its **powerful data analysis and visualization** , significantly enhancing decision-making and efficiency. - Users appreciate the **intuitive interface** of Quid, finding it simple and effective for data analysis tasks. - Users value the **trend analysis capabilities** of Quid, enabling quick insights from complex data for efficient decision-making. **Cons:** - Users find Quid's pricing to be **expensive** , posing challenges for smaller educational institutions and B2B businesses. - Users face a **steep learning curve** with Quid, requiring tailored training and thorough data preparation for effective use. - Users find Quid's **pricing model a barrier** , especially for smaller educational institutions seeking affordable options. - Users find the **budget constraints** of Quid challenging, especially due to initial costs and steep learning requirements. - Users find the **cost** of Quid to be a significant barrier, making it challenging for initial adoption. #### What Are Recent G2 Reviews of Quid? **"[This Will Change How We Visualize and See Data](https://www.g2.com/survey_responses/quid-review-10677005)"** **Rating:** 5.0/5.0 stars *— Shubham K.* [Read full review](https://www.g2.com/survey_responses/quid-review-10677005) --- **"[Measurement That Works](https://www.g2.com/survey_responses/quid-review-11325088)"** **Rating:** 4.5/5.0 stars *— Lorayne R.* [Read full review](https://www.g2.com/survey_responses/quid-review-11325088) --- #### What Are G2 Users Discussing About Quid? - [What is NetBase Quid used for?](https://www.g2.com/discussions/what-is-netbase-quid-used-for) ### 6. [Cyfe](https://www.g2.com/products/cyfe/reviews) Cyfe is an all-in-one online business dashboard app that helps you easily monitor and analyze all of your business data in one, organized place. With Cyfe, you'll be able to connect and pull data from your advertising, email, monitoring, sales, finance, SEO, social media, support, and web analytics accounts. You'll even be able to bring your company's internal data into Cyfe via custom widgets—allowing you to easily organize and view all of your business data in one place. Cyfe helps you make better business decisions by bringing all of your business data into a single and highly-organized view, and saves you a ton of time by eliminating the need to manually log into, analyze, and report out data from multiple services each and every day. Sign up today and see why 300,000+ businesses trust Cyfe! **Average Rating:** 4.3/5.0 **Total Reviews:** 64 **How Do G2 Users Rate Cyfe?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.8/10) - **Social Measurement:** 9.0/10 (Category avg: 8.6/10) - **Social Reporting:** 9.0/10 (Category avg: 8.6/10) **Who Is the Company Behind Cyfe?** - **Seller:** [Traject](https://www.g2.com/sellers/traject) - **Year Founded:** 2020 - **HQ Location:** Bellevue, Washington - **Twitter:** @traject - **LinkedIn® Page:** https://www.linkedin.com/company/64640668/ (7 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 61% Small-Business, 28% Mid-Market #### What Are Recent G2 Reviews of Cyfe? **"[Depending on our agency plans, we can conveniently build & duplicate dashboards across our clients](https://www.g2.com/survey_responses/cyfe-review-7158923)"** **Rating:** 4.5/5.0 stars *— Ramkumar N.* [Read full review](https://www.g2.com/survey_responses/cyfe-review-7158923) --- **"[Simple and Affordable Dashboards](https://www.g2.com/survey_responses/cyfe-review-6795419)"** **Rating:** 4.5/5.0 stars *— Leandro F.* [Read full review](https://www.g2.com/survey_responses/cyfe-review-6795419) --- #### What Are G2 Users Discussing About Cyfe? - [Is Cluvio open source?](https://www.g2.com/discussions/cyfe-is-cluvio-open-source) - [How do you use CYFE?](https://www.g2.com/discussions/how-do-you-use-cyfe) - [What is Cyfe app?](https://www.g2.com/discussions/what-is-cyfe-app) - [Is Cyfe worth it?](https://www.g2.com/discussions/is-cyfe-worth-it) ### 7. [NUVI](https://www.g2.com/products/nuvi/reviews) Nuvi is a social analytics and customer experience management platform built on a proprietary language engine which listens with industry-leading accuracy. Nuvi helps you listen, plan, publish, engage, analyze, locate, review, and capture your way to better customer experiences. **Average Rating:** 4.2/5.0 **Total Reviews:** 127 **How Do G2 Users Rate NUVI?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.8/10) - **Social Measurement:** 8.0/10 (Category avg: 8.6/10) - **Social Reporting:** 8.4/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10) **Who Is the Company Behind NUVI?** - **Seller:** [Reputation](https://www.g2.com/sellers/reputation) - **Year Founded:** 2006 - **HQ Location:** San Ramon, CA - **Twitter:** @Reputation_Com (10,930 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1579888/ (707 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 57% Small-Business, 34% Mid-Market #### What Are Recent G2 Reviews of NUVI? **"[social listening](https://www.g2.com/survey_responses/nuvi-review-8159700)"** **Rating:** 5.0/5.0 stars *— Verified User in Internet* [Read full review](https://www.g2.com/survey_responses/nuvi-review-8159700) --- **"[Exceptional Reporting Features](https://www.g2.com/survey_responses/nuvi-review-8231808)"** **Rating:** 5.0/5.0 stars *— Matthew D.* [Read full review](https://www.g2.com/survey_responses/nuvi-review-8231808) --- #### What Are G2 Users Discussing About NUVI? - [What is NUVI used for?](https://www.g2.com/discussions/what-is-nuvi-used-for) ### 8. [Atribus](https://www.g2.com/products/atribus/reviews) Atribus is a consumer intelligence tool with online monitoring solutions for social networks, written press, digital newspapers, websites, forums, blogs, radio and television that allows to collect in a single tool all the mentions related to topics, users, brands and influencers. • Our monitoring solution is unique because it brings together in a single tool all the management and measurement needs of social networks and internet that a brand needs to improve its reputation. • We can find thematic monitoring, profile management in social networks, influencers detection, geolocalisation, content management, content programming, KPIs measurement, automatic reports and development of visualization solutions such as the Atribuswalls for events. • Everything a company needs for the online management of its brand in a single solution. **Average Rating:** 4.8/5.0 **Total Reviews:** 14 **How Do G2 Users Rate Atribus?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.8/10) - **Social Measurement:** 8.9/10 (Category avg: 8.6/10) - **Social Reporting:** 9.1/10 (Category avg: 8.6/10) **Who Is the Company Behind Atribus?** - **Seller:** [Atribus](https://www.g2.com/sellers/atribus) - **Year Founded:** 2015 - **HQ Location:** Valencia, Valencia - **Twitter:** @atribus - **LinkedIn® Page:** https://www.linkedin.com/company/atribus/ (12 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 71% Small-Business, 18% Mid-Market #### What Are Recent G2 Reviews of Atribus? **"[Great tool for social listening and profiling](https://www.g2.com/survey_responses/atribus-review-4464732)"** **Rating:** 5.0/5.0 stars *— Francisco Manuel R.* [Read full review](https://www.g2.com/survey_responses/atribus-review-4464732) --- **"[Consumer intelligence platform like none!!](https://www.g2.com/survey_responses/atribus-review-5295177)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Services* [Read full review](https://www.g2.com/survey_responses/atribus-review-5295177) --- #### What Are G2 Users Discussing About Atribus? - [What is Atribus used for?](https://www.g2.com/discussions/what-is-atribus-used-for) ### 9. [Fanbooster](https://www.g2.com/products/fanbooster/reviews) Fanbooster is part of the Traject suite of digital marketing tools built for agencies, enterprises, and in-house marketers. Featuring advanced scheduling, social monitoring, sophisticated analytics, one-click reporting, and more — Fanbooster by Traject helps you manage social media for your business or for your clients. Get started by signing up for a 14-day free trial today! **Average Rating:** 4.4/5.0 **Total Reviews:** 290 **How Do G2 Users Rate Fanbooster?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.8/10) - **Social Measurement:** 8.9/10 (Category avg: 8.6/10) - **Social Reporting:** 9.2/10 (Category avg: 8.6/10) **Who Is the Company Behind Fanbooster?** - **Seller:** [Traject](https://www.g2.com/sellers/traject) - **Year Founded:** 2020 - **HQ Location:** Bellevue, Washington - **Twitter:** @traject - **LinkedIn® Page:** https://www.linkedin.com/company/64640668/ (7 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Social Media Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 76% Small-Business, 18% Mid-Market #### What Are Recent G2 Reviews of Fanbooster? **"[All management at one place in easy way](https://www.g2.com/survey_responses/fanbooster-review-9082775)"** **Rating:** 4.5/5.0 stars *— Rakesh K.* [Read full review](https://www.g2.com/survey_responses/fanbooster-review-9082775) --- **"[to contribute your job use Fanbooster](https://www.g2.com/survey_responses/fanbooster-review-4739784)"** **Rating:** 4.5/5.0 stars *— Özlem A.* [Read full review](https://www.g2.com/survey_responses/fanbooster-review-4739784) --- #### What Are G2 Users Discussing About Fanbooster? - [What is Fanbooster used for?](https://www.g2.com/discussions/what-is-fanbooster-used-for) ### 10. [Cool Tabs](https://www.g2.com/products/cool-tabs/reviews) Cool Tabs is a complete plug-and-play platform designed to help brands, agencies, and media increase audience engagement and generate quality leads through interactive campaigns. The platform offers over 50 customizable formats, including quizzes, contests, games, sweepstakes, predictions, code validations, and coupon distribution. These options make it easy to turn websites, apps, social media channels, and microsites into engaging experiences tailored to different marketing goals and audiences. One of Cool Tabs’ main strengths is its ease of use. Campaigns can be launched without any technical skills, allowing marketing teams to work efficiently and independently. All campaigns are fully customizable and can be branded to match the company’s visual identity, ensuring a seamless and consistent user experience. Additionally, the platform provides real-time analytics, enabling marketers to track engagement, campaign performance, and conversion rates, which helps optimize strategies and improve results. Cool Tabs also stands out for its responsible approach to data collection. The platform allows brands to gather Zero Party Data in a transparent and GDPR-compliant manner, prioritizing user privacy while still enabling valuable insights. Collected data can be easily integrated with CRM systems, email marketing platforms, or DMPs, turning gamified interactions into actionable business intelligence. Overall, Cool Tabs is more than just a tool for running promotional games; it is a comprehensive solution that combines gamification, analytics, and lead generation in a professional, secure, and flexible package. Its wide range of campaign formats, intuitive interface, and strong data management capabilities make it an excellent choice for organizations looking to boost user interaction, enhance customer loyalty, and drive measurable marketing outcomes through engaging and well-structured gamified experiences. **Average Rating:** 4.4/5.0 **Total Reviews:** 21 **How Do G2 Users Rate Cool Tabs?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.8/10) - **Social Measurement:** 8.3/10 (Category avg: 8.6/10) - **Social Reporting:** 6.7/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10) **Who Is the Company Behind Cool Tabs?** - **Seller:** [Cool Tabs](https://www.g2.com/sellers/cool-tabs) - **Year Founded:** 2011 - **HQ Location:** Madrid, ES - **Twitter:** @cooltabsapp (2,484 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/cool-tabs (5 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 67% Small-Business, 33% Mid-Market #### What Are Recent G2 Reviews of Cool Tabs? **"[Platform with many options and excellent customer/technical support service](https://www.g2.com/survey_responses/cool-tabs-review-7670402)"** **Rating:** 4.5/5.0 stars *— Alicia C.* [Read full review](https://www.g2.com/survey_responses/cool-tabs-review-7670402) --- **"[Get all social media insights at one place!!](https://www.g2.com/survey_responses/cool-tabs-review-5156245)"** **Rating:** 4.0/5.0 stars *— Mayuri G.* [Read full review](https://www.g2.com/survey_responses/cool-tabs-review-5156245) --- #### What Are G2 Users Discussing About Cool Tabs? - [What is Cool Tabs used for?](https://www.g2.com/discussions/what-is-cool-tabs-used-for) ### 11. [SentiOne](https://www.g2.com/products/sentione/reviews) SentiOne is an AI Customer Service Automation Platform. The tool monitors the internet (social media, portals, forums, and blogs) globally using proprietary algorithms, collects public mentions, and automatically analyses them for consumer insights. The integrated interaction module allows customer service teams to manage online conversations on multiple channels and respond directly from one platform. **Average Rating:** 4.6/5.0 **Total Reviews:** 34 **How Do G2 Users Rate SentiOne?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.8/10) - **Social Measurement:** 9.1/10 (Category avg: 8.6/10) - **Social Reporting:** 9.3/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10) **Who Is the Company Behind SentiOne?** - **Seller:** [SentiOne](https://www.g2.com/sellers/sentione) - **Year Founded:** 2011 - **HQ Location:** Gdansk, Pomorskie - **Twitter:** @SentiOne_com (438 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2320009/ (65 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 59% Small-Business, 24% Mid-Market #### What Are SentiOne's Pros and Cons? **Pros:** - AI Assistant (1 reviews) - AI Integration (1 reviews) - Artificial Intelligence (1 reviews) - Automation (1 reviews) - Features (1 reviews) **Cons:** - Data Analytics Issues (1 reviews) - Inadequate Reporting (1 reviews) - Insufficient Information (1 reviews) - Missing Features (1 reviews) - Poor Management (1 reviews) ### What Do G2 Reviewers Say About SentiOne? *AI-generated summary from verified user reviews* **Pros:** - Users value the **enhanced AI features** in SentiOne, noting their significant impact on usability and functionality. - Users celebrate the **innovative AI integration** of SentiOne, claiming it transforms their experience and adds valuable features. - Users love the **great AI functionality** of SentiOne, praising its impactful new features and enhancements. - Users praise the **innovative automation features** of SentiOne, highlighting significant improvements in user experience. - Users value the **innovative new functions** , particularly the AI and enhanced visual features that enhance usability. **Cons:** - Users often face **data analytics issues** with SentiOne due to insufficient permissions and complications during service discontinuation. - Users struggle with **inadequate reporting** , especially when permissions hinder service management and removal processes. - Users face **insufficient information** issues when managing SentiOne, leading to complications with permissions and service discontinuation. - Users report that **missing features** in SentiOne create difficulties in managing permissions and service removal. - Users experience **poor management** issues with SentiOne, particularly regarding permissions and administrative access during service discontinuation. #### What Are Recent G2 Reviews of SentiOne? **"[Broad Data Coverage with Responsive, Flexible Support](https://www.g2.com/survey_responses/sentione-review-12510352)"** **Rating:** 4.0/5.0 stars *— Verified User in Market Research* [Read full review](https://www.g2.com/survey_responses/sentione-review-12510352) --- **"[Very useful app](https://www.g2.com/survey_responses/sentione-review-473990)"** **Rating:** 5.0/5.0 stars *— Monika C.* [Read full review](https://www.g2.com/survey_responses/sentione-review-473990) --- #### What Are G2 Users Discussing About SentiOne? - [What is SentiOne used for?](https://www.g2.com/discussions/what-is-sentione-used-for) - 1 comment ### 12. [Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews) Sprinklr Insights is an AI-powered consumer and brand intelligence platform for Enterprises that need to listen to and understand their customers, market and competitors to manage their reputation, drive better customer experiences and take data-led decisions. Sprinklr Insights supports an industry-leading number of channels and data sources, delivers actionable insights in real-time across areas like marketing, sales, product development, strategy and operations, is customized to business and vertical-specific use cases and is powered by patented deep learning capabilities. **Average Rating:** 4.3/5.0 **Total Reviews:** 100 **How Do G2 Users Rate Sprinklr Insights?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.8/10) - **Social Measurement:** 8.8/10 (Category avg: 8.6/10) - **Social Reporting:** 8.7/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.5/10 (Category avg: 8.7/10) **Who Is the Company Behind Sprinklr Insights?** - **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr) - **Year Founded:** 2009 - **HQ Location:** New York - **Twitter:** @Sprinklr (38,047 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/399351/ (4,380 employees on LinkedIn®) - **Ownership:** NYSE: CXM **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 49% Enterprise, 26% Mid-Market #### What Are Sprinklr Insights's Pros and Cons? **Pros:** - Artificial Intelligence (4 reviews) - Helpful (4 reviews) - AI Assistant (3 reviews) - AI Features (3 reviews) - Analytics (3 reviews) **Cons:** - Learning Curve (4 reviews) - Improvement Needed (2 reviews) - Intuitiveness Issue (2 reviews) - Learning Difficulty (2 reviews) - Limited Customization (2 reviews) ### What Do G2 Reviewers Say About Sprinklr Insights? *AI-generated summary from verified user reviews* **Pros:** - Users value the **AI-powered analytics** of Sprinklr Insights, enabling insightful data gathering and trend spotting. - Users find the **powerful social listening tools** of Sprinklr Insights invaluable for comprehensive brand analysis and market trends. - Users appreciate the **AI-driven insights** of Sprinklr Insights, enhancing their analytics and improving decision-making efficiency. - Users enjoy the **AI-driven insights** of Sprinklr Insights, allowing for efficient real-time analysis and customizable dashboards. - Users appreciate the **powerful social listening and AI-driven analytics** of Sprinklr Insights for comprehensive market insights. **Cons:** - Users find the **learning curve steep** with Sprinklr Insights, making initial setup complex and time-consuming. - Users find the **learning curve steep** for Sprinklr Insights, especially for new users with complex features and customization. - Users find the **intuitiveness issue** of Sprinklr Insights frustrating, complicating the experience for new team members. - Users find the **learning difficulty** with Sprinklr Insights challenging, as it requires time and training to master. - Users recognize the **limited customization** in Sprinklr Insights, making it challenging for new users to adapt quickly. #### What Are Recent G2 Reviews of Sprinklr Insights? **"[Really helpful to understand users, but experience can be improved](https://www.g2.com/survey_responses/sprinklr-insights-review-11373702)"** **Rating:** 4.0/5.0 stars *— Verified User in Pharmaceuticals* [Read full review](https://www.g2.com/survey_responses/sprinklr-insights-review-11373702) --- **"[Easy to use and fast](https://www.g2.com/survey_responses/sprinklr-insights-review-10853976)"** **Rating:** 5.0/5.0 stars *— Luis Felippe R.* [Read full review](https://www.g2.com/survey_responses/sprinklr-insights-review-10853976) --- #### What Are G2 Users Discussing About Sprinklr Insights? - [What are the benefits and challenges of using Sprinklr Insights for social media analytics?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sprinklr-insights-for-social-media-analytics) - [What is Sprinklr Modern Research used for?](https://www.g2.com/discussions/what-is-sprinklr-modern-research-used-for) ### 13. [Iconosquare](https://www.g2.com/products/iconosquare/reviews) Iconosquare: Analytics-first social media management Iconosquare is an all-in-one social media analytics and management platform built for marketers, brands, and agencies who want to grow smarter and faster. With powerful tools for performance tracking, reporting, scheduling, and competitor benchmarking, Iconosquare helps you optimize your presence across Instagram, Facebook, TikTok, Pinterest, LinkedIn, X (Twitter), Threads, and YouTube — all from one intuitive dashboard. Unlock powerful social media analytics Track what truly matters with in-depth social media analytics. Measure engagement, follower growth, reach, and content performance across all your profiles — including YouTube analytics for video performance, audience retention, and subscriber trends. Benchmark your results against competitors and industry averages to identify new opportunities. Iconosquare turns your social data into actionable insights to help you refine your strategy and boost ROI. Simplify reporting and prove your impact Creating client or stakeholder reports has never been easier. With Iconosquare’s automated reporting tools, you can generate custom PDF or XLS reports in just a few clicks. Share beautifully designed, data-rich reports that highlight key performance metrics — and spend more time strategizing instead of crunching numbers. Monitor competitors and industry trends Stay one step ahead of the competition with competitor tracking. Compare your social performance to top players in your industry to understand what works and where you can improve. Iconosquare helps you make data-driven decisions by keeping you informed about market shifts and audience trends. Save time with smart scheduling Plan, draft, and automatically publish posts across multiple platforms with Iconosquare’s powerful social media scheduler. Identify the best times to post for maximum reach and engagement, and maintain a consistent content calendar without the stress of manual posting. Manage multiple profiles effortlessly Handle multiple client accounts with ease. Iconosquare’s multi-profile management feature allows you to oversee all your social media profiles in one place. Customize dashboards to highlight your most important KPIs, collaborate efficiently by adding team members, and assign roles and permissions to streamline workflows. Free tools for social media managers Iconosquare also offers a suite of free social media tools to enhance your marketing efforts, including: \> Instagram Audit – assess your profile’s performance and health \> Facebook Audit – discover how to improve engagement and reach \> Instagram Giveaway Picker – run fair and easy giveaways for your community **Average Rating:** 4.5/5.0 **Total Reviews:** 131 **How Do G2 Users Rate Iconosquare?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.8/10) - **Social Measurement:** 7.8/10 (Category avg: 8.6/10) - **Social Reporting:** 8.3/10 (Category avg: 8.6/10) - **Brand Monitoring:** 7.7/10 (Category avg: 8.7/10) **Who Is the Company Behind Iconosquare?** - **Seller:** [Iconosquare](https://www.g2.com/sellers/iconosquare-c3689ee2-23fa-4cd0-bb84-145bdf4a209c) - **Company Website:** https://www.iconosquare.com - **Year Founded:** 2011 - **HQ Location:** Limoges, France - **Twitter:** @iconosquare (30,782 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5225895/ (34 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 62% Small-Business, 26% Mid-Market #### What Are Iconosquare's Pros and Cons? **Pros:** - Centralized Management (3 reviews) - Ease of Use (3 reviews) - Helpful (3 reviews) - User Interface (3 reviews) - Automation Benefits (2 reviews) **Cons:** - Limited Features (3 reviews) - Inadequate Metrics (2 reviews) - Lack of Analytics (2 reviews) - Limited Analytics (2 reviews) - Linking Issues (2 reviews) ### What Do G2 Reviewers Say About Iconosquare? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **centralized management** of Iconosquare, enabling seamless navigation and collaboration across multiple accounts. - Users appreciate the **intuitive and user-friendly** design of Iconosquare, making navigation and management effortless. - Users appreciate the **responsive customer service** of Iconosquare, valuing their quick assistance and constant improvements. - Users appreciate the **intuitive and user-friendly interface** of Iconosquare, enhancing navigation and team accessibility. - Users appreciate the **efficiency of automation** in Iconosquare, significantly enhancing their social media strategy and saving time. **Cons:** - Users are frustrated by Iconosquare's **limited features** , specifically regarding follower demographics and integration capabilities. - Users find the **inadequate metrics** on Iconosquare frustrating, longing for better breakdowns and time-specific analytics. - Users express frustration over the **lack of comprehensive analytics** in Iconosquare, hindering effective follower engagement tracking. - Users find the **limited analytics** frustrating, lacking detailed follower insights and time-specific engagement metrics. - Users experience **integration issues** and **poor support responsiveness** , leading to frustrating delays and unresolved problems. #### What Are Recent G2 Reviews of Iconosquare? **"[Intuitive Dashboard and Excellent Support, but Limited Integration with Some Platforms](https://www.g2.com/survey_responses/iconosquare-review-11828537)"** **Rating:** 4.5/5.0 stars *— Covadonga S.* [Read full review](https://www.g2.com/survey_responses/iconosquare-review-11828537) --- **"[Simplified Social Media Management and Easy Validation](https://www.g2.com/survey_responses/iconosquare-review-11984118)"** **Rating:** 4.0/5.0 stars *— Roxane L.* [Read full review](https://www.g2.com/survey_responses/iconosquare-review-11984118) --- #### What Are G2 Users Discussing About Iconosquare? - [What is Iconosquare used for?](https://www.g2.com/discussions/what-is-iconosquare-used-for) - [Which social media platform does Iconosquare work with?](https://www.g2.com/discussions/which-social-media-platform-does-iconosquare-work-with) - 1 comment - [Is Iconosquare legit?](https://www.g2.com/discussions/is-iconosquare-legit) - 1 comment - [Is Iconosquare free?](https://www.g2.com/discussions/is-iconosquare-free) - 2 comments - [What does Iconosquare?](https://www.g2.com/discussions/what-does-iconosquare) - 1 comment ### 14. [Orlo](https://www.g2.com/products/orlo/reviews) Orlo is obsessed with one thing… “Building stronger and more resilient communities”. Trust is the foundation of any successful community with 42% of the UK population distrusting their local government. Orlo is the only Social Media Management platform purpose-built for the public sector and is already used by over 400 UK public sector organisations. Orlo’s tools include: Social Media Management Platform Social Listening Media Monitoring Insights Chatbot Live Chat Create campaigns that boost engagement, enhance experiences, and build trust, seamlessly uniting the conversations happening across social media platforms. **Average Rating:** 4.4/5.0 **Total Reviews:** 33 **How Do G2 Users Rate Orlo?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.8/10) - **Social Measurement:** 8.1/10 (Category avg: 8.6/10) - **Social Reporting:** 8.3/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10) **Who Is the Company Behind Orlo?** - **Seller:** [Orlo](https://www.g2.com/sellers/orlo) - **Year Founded:** 2013 - **HQ Location:** Birmingham, Midlands - **Twitter:** @HelloOrlo (7,097 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2819871/ (102 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Government Administration - **Company Size:** 55% Enterprise, 30% Mid-Market #### What Are Recent G2 Reviews of Orlo? **"[Importance of use of social media within community policing](https://www.g2.com/survey_responses/orlo-review-9598937)"** **Rating:** 5.0/5.0 stars *— Anna S.* [Read full review](https://www.g2.com/survey_responses/orlo-review-9598937) --- **"[Orlo - the time saving platform for content.](https://www.g2.com/survey_responses/orlo-review-8435106)"** **Rating:** 4.5/5.0 stars *— Lauren A.* [Read full review](https://www.g2.com/survey_responses/orlo-review-8435106) --- #### What Are G2 Users Discussing About Orlo? - [What is Orlo used for?](https://www.g2.com/discussions/what-is-orlo-used-for) ### 15. [Astronaut](https://www.g2.com/products/astronaut-chat/reviews) The B2B customer support platform for Telegram. Stop losing deals because of slow Telegram support. Astronaut helps your team respond faster, close more deals, and keep customers happy. **Average Rating:** 4.4/5.0 **Total Reviews:** 44 **How Do G2 Users Rate Astronaut?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.8/10) - **Social Measurement:** 8.7/10 (Category avg: 8.6/10) - **Social Reporting:** 8.9/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.8/10 (Category avg: 8.7/10) **Who Is the Company Behind Astronaut?** - **Seller:** [Astronaut](https://www.g2.com/sellers/astronaut-59d69b0d-1987-4f0c-b27c-1f3dc8366ff7) - **Year Founded:** 2023 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** https://www.linkedin.com/company/astronautchat (24 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 60% Small-Business, 31% Mid-Market #### What Are Astronaut's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Convenience (1 reviews) - Easy Integrations (1 reviews) - Easy Management (1 reviews) - Intuitive (1 reviews) **Cons:** - Customization Issues (1 reviews) - Expensive (1 reviews) - Improvement Needed (1 reviews) ### What Do G2 Reviewers Say About Astronaut? *AI-generated summary from verified user reviews* **Pros:** - Users find Astronaut's platform to be **very simple and efficient** , enhancing the flexibility of the video interview process. - Users appreciate the **convenience** of Astronaut, allowing flexible scheduling for candidates and enhancing the hiring process. - Users value the **easy integrations** with Slack, simplifying engagement tracking and eliminating complex script requirements. - Users value the **easy management** of Astronaut, enhancing flexibility and efficiency in the hiring process. - Users appreciate the **intuitive design** of Astronaut, allowing easy scheduling and convenient video interview recordings. **Cons:** - Users desire more **API customizations** for enhanced implementation ease and greater control over data. - Users find the **pricing too high** , which may limit access for smaller companies seeking affordable solutions. - Users seek **improvement in API customizations** and user support to enhance implementation and speed up solutions. #### What Are Recent G2 Reviews of Astronaut? **"[Great tool for doing video interviews](https://www.g2.com/survey_responses/astronaut-review-9873944)"** **Rating:** 4.5/5.0 stars *— Miguel R.* [Read full review](https://www.g2.com/survey_responses/astronaut-review-9873944) --- **"[Nice and Flexible Video Interviewing Solution](https://www.g2.com/survey_responses/astronaut-review-10850148)"** **Rating:** 4.5/5.0 stars *— Rui R.* [Read full review](https://www.g2.com/survey_responses/astronaut-review-10850148) --- ### 16. [Awario](https://www.g2.com/products/awario/reviews) Awario is a social media & web monitoring tool that will help you track brand mentions, monitor competitors, find sales opportunities and influencers, and engage with your audience online. **Average Rating:** 3.9/5.0 **Total Reviews:** 47 **How Do G2 Users Rate Awario?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.8/10) - **Social Measurement:** 8.3/10 (Category avg: 8.6/10) - **Social Reporting:** 7.9/10 (Category avg: 8.6/10) - **Brand Monitoring:** 7.8/10 (Category avg: 8.7/10) **Who Is the Company Behind Awario?** - **Seller:** [Awario](https://www.g2.com/sellers/awario) - **Year Founded:** 2015 - **HQ Location:** Nicosia, CY - **Twitter:** @AwarioApp (1,775 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10174268/ (7 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Student - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 60% Small-Business, 25% Mid-Market #### What Are Awario's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Helpful (5 reviews) - Features (4 reviews) - Customer Support (3 reviews) - User Interface (3 reviews) **Cons:** - Insufficient Information (2 reviews) - Lack of Insights (2 reviews) - Account Management (1 reviews) - Data Inaccuracy (1 reviews) - Expensive (1 reviews) ### What Do G2 Reviewers Say About Awario? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Awario, enjoying its straightforward interface and helpful features for social listening. - Users find Awario's **helpful features** invaluable for social listening and managing brand reputation effectively. - Users highlight Awario's **affordable pricing and excellent customer support** , making it a top choice for social listening. - Users praise Awario's **outstanding customer support** , highlighting fast, effective responses and proactive assistance from the team. - Users appreciate Awario's **simple and intuitive user interface** , making social listening easy and accessible for all. **Cons:** - Users report **insufficient information** from Awario, limiting the depth and precision of data analysis for advanced needs. - Users note a **lack of insights** in Awario, impacting the depth and precision of their analysis. - Users find the **account management process frustrating** , especially regarding cancellations and unexpected charges. - Users notice **data inaccuracy issues** with Awario, impacting the quality and depth of their analysis. - Users find Awario **expensive and frustrating** due to automatic renewals and difficulty in cancellation without refunds. #### What Are Recent G2 Reviews of Awario? **"[Outstanding Value and Exceptional Support with Awario](https://www.g2.com/survey_responses/awario-review-12104081)"** **Rating:** 5.0/5.0 stars *— Nuria M.* [Read full review](https://www.g2.com/survey_responses/awario-review-12104081) --- **"[Effortless social media mention monitoring](https://www.g2.com/survey_responses/awario-review-12073804)"** **Rating:** 5.0/5.0 stars *— Arthur A.* [Read full review](https://www.g2.com/survey_responses/awario-review-12073804) --- #### What Are G2 Users Discussing About Awario? - [What is Awario used for?](https://www.g2.com/discussions/what-is-awario-used-for) - [How do I scan on social media?](https://www.g2.com/discussions/how-do-i-scan-on-social-media) - [What is the best social listening tool?](https://www.g2.com/discussions/what-is-the-best-social-listening-tool) - [How do I use Awario?](https://www.g2.com/discussions/how-do-i-use-awario) - 1 comment ### 17. [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) Agility PR Solutions: An Enterprise-Grade Platform for Media Relations, Monitoring, and Intelligence Agility PR Solutions is an all-in-one platform that brings together media relations, media monitoring, media intelligence, AI visibility tracking, social listening, and newswire distribution in a single system, rather than requiring separate tools for each function. Media Database: 1.1M+ verified contacts, maintained at 99.6% accuracy, with unlimited searches for building targeted media lists Media Monitoring: Indexes more than 2 billion news items annually across online, print, broadcast, radio, podcast, and AI search engines Media Intelligence Services: Executive-ready reports, curated briefings, and crisis management support for teams with high-volume monitoring needs Social Listening: Tracks unlimited topics and conversations across major social platforms, with comparative benchmarking AI Visibility Intelligence: Analyzes how brands are surfaced and described across ChatGPT, Perplexity, Gemini, and other AI answer engines Newswire: Flat-fee, unlimited-word press release distribution to 200+ online news sites, with pickup from outlets including AP and Reuters AI-native media intelligence is woven across these workflows, turning fast-moving data from traditional media, social channels, and AI answer engines into decision-ready insights. Account management and customer service are included with all plans. Agility serves global enterprise and fast-growing in-house communications teams, as well as agencies managing multiple client accounts, across industries including healthcare, education, technology, consumer goods, non-profit, financial services, and transportation. **Average Rating:** 4.1/5.0 **Total Reviews:** 399 **How Do G2 Users Rate Agility PR Solutions?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10) - **Social Measurement:** 8.3/10 (Category avg: 8.6/10) - **Social Reporting:** 8.3/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10) **Who Is the Company Behind Agility PR Solutions?** - **Seller:** [Agility PR Solutions](https://www.g2.com/sellers/agility-pr-solutions) - **Company Website:** https://www.agilitypr.com/ - **Year Founded:** 2003 - **HQ Location:** Ottawa, Canada - **Twitter:** @agilityprs (4,596 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10866881/ (235 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Director, Managing Director - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 59% Small-Business, 24% Mid-Market #### What Are Agility PR Solutions's Pros and Cons? **Pros:** - Ease of Use (37 reviews) - Customer Support (27 reviews) - Helpful (20 reviews) - Features (19 reviews) - Database Quality (17 reviews) **Cons:** - Limited Functionality (14 reviews) - Data Inaccuracy (12 reviews) - Not Intuitive (11 reviews) - Expensive (10 reviews) - Incomplete Media Coverage (8 reviews) ### What Do G2 Reviewers Say About Agility PR Solutions? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** in Agility PR Solutions, appreciating its intuitive interface and efficient search features. - Users commend the **responsive customer support** of Agility PR Solutions, appreciating helpful training and prompt assistance. - Users appreciate the **helpful media database** of Agility PR Solutions, finding valuable connections for effective storytelling. - Users appreciate the **intuitive and comprehensive media relations management** of Agility PR Solutions, enabling effective outreach and reporting. - Users value Agility PR Solutions for its **comprehensive journalist database** that simplifies finding contacts and tracking communications. **Cons:** - Users find the **limited functionality** of Agility PR Solutions frustrating, particularly with outdated media contacts and search limitations. - Users find that **data inaccuracy** in Agility PR Solutions affects sentiment analysis and media contact information reliability. - Users find Agility PR Solutions to be **not intuitive** , experiencing difficulties with alerts and understanding reporting functions. - Users find Agility PR Solutions to be **expensive** , feeling it lacks value compared to other PR software options. - Users experience **incomplete media coverage** , with many crucial mentions consistently missed and frustrations over sentiment misclassification. #### What Are Recent G2 Reviews of Agility PR Solutions? **"[Exceeded Expectations: Intuitive Platform, 5-Star Support, and Great AI Features](https://www.g2.com/survey_responses/agility-pr-solutions-review-12883155)"** **Rating:** 5.0/5.0 stars *— Lauren W.* [Read full review](https://www.g2.com/survey_responses/agility-pr-solutions-review-12883155) --- **"[User-Friendly Platform with Exceptionally Helpful, Responsive Staff](https://www.g2.com/survey_responses/agility-pr-solutions-review-12975749)"** **Rating:** 4.5/5.0 stars *— Verified User in Health, Wellness and Fitness* [Read full review](https://www.g2.com/survey_responses/agility-pr-solutions-review-12975749) --- #### What Are G2 Users Discussing About Agility PR Solutions? - [What is Agility PR Solutions used for?](https://www.g2.com/discussions/what-is-agility-pr-solutions-used-for) ### 18. [Ubermetrics Delta](https://www.g2.com/products/ubermetrics-delta/reviews) Ubermetrics's monitoring technology integrates information analysis across sources and media channels to identify emerging risks, potentials, and trends to help companies optimize their business responses. The amount of new information created daily is truly immense. Every minute, hundreds of thousands of documents, tweets, blogs, and news are published – public information that is often ignored by companies as they are simply overwhelmed by this flood of input and thusly fail to systematically evaluate these amounts of equally valuable information from external sources. As a result, they fail to react to powerful information about their customers, their products, their competition, and suppliers. Our product, Ubermetrics Delta, is built on the belief that every company should be armed with the best information possible to support and guide their business decisions. That's why we developed a high-performance stream processing engine that combines natural language processing (NLP), text mining and statistical algorithms to extract the most relevant documents, facts & statistics to help companies make the best decisions on the critical facts they need to know. Ubermetrics helps companies across industries and departments by monitoring, e.g., company image, supply chains, and customer satisfaction. **Average Rating:** 4.5/5.0 **Total Reviews:** 39 **How Do G2 Users Rate Ubermetrics Delta?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.8/10) - **Social Measurement:** 7.8/10 (Category avg: 8.6/10) - **Social Reporting:** 9.1/10 (Category avg: 8.6/10) **Who Is the Company Behind Ubermetrics Delta?** - **Seller:** [Ubermetrics Technologies](https://www.g2.com/sellers/ubermetrics-technologies) - **Year Founded:** 2011 - **HQ Location:** Berlin, DE - **Twitter:** @uberMetrics (1,300 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ubermetrics-technologies-gmbh/ (21 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 40% Mid-Market, 35% Small-Business #### What Are Recent G2 Reviews of Ubermetrics Delta? **"[Top Monitoring Tool](https://www.g2.com/survey_responses/ubermetrics-delta-review-4506564)"** **Rating:** 4.5/5.0 stars *— Verified User in Public Relations and Communications* [Read full review](https://www.g2.com/survey_responses/ubermetrics-delta-review-4506564) --- **"[Ubermetrics is the powerhouse of content intelligence](https://www.g2.com/survey_responses/ubermetrics-delta-review-2262204)"** **Rating:** 4.5/5.0 stars [Read full review](https://www.g2.com/survey_responses/ubermetrics-delta-review-2262204) --- #### What Are G2 Users Discussing About Ubermetrics Delta? - [What is Ubermetrics Delta used for?](https://www.g2.com/discussions/what-is-ubermetrics-delta-used-for) ### 19. [Khoros Social Media Management](https://www.g2.com/products/khoros-social-media-management/reviews) Khoros’ industry leading social media management makes it easy for brands to engage with their fans, followers and customers across all the major social channels. The solution delivers listening, publishing, 1-to-1 or 1-to-Many engagement and analytics — so you can get more done in less time and easily adapt to market change. Khoros makes it easy for global teams to unify channels, configure unique workflows, and govern everything from content to users. Our customers enjoy greater efficiency, campaign performance, and ultimately — peace of mind. Key benefits include: Seamless deep listening and engagement Digital and social teams can access listening intelligence right alongside their planning & publishing tools — and engagement teams can seamlessly listen for and identify high value conversations, then one-click to respond or moderate, putting insights and action right at their fingertips. End-to-end social engagement across organic and paid channels Track brand mentions, trends, and competitors in 187 languages across millions of sources, and quickly launch cross-channel paid and organic social campaigns to maximize content value while managing all inbound mentions, engagements, comments, posts, and direct messages. All from one dashboard. Unified governance supported by AI Manage published and scheduled content from across channels, teams, and sources in one centralized location to ensure a consistent brand voice is always maintained. Define customizable workflows and rules for content from origination to publishing, and leverage AI to recommend optimal publishing times, block profanity, and generate text. Protect your brand and mitigate risk Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale. Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications. Measure what matters Translate your social performance to metrics that matter to your business and drive tangible ROI. Analyze paid and organic results across every channel, post, and conversation. Use templates, custom metrics, and historical benchmarking to drill into performance for varying stakeholders. **Average Rating:** 3.9/5.0 **Total Reviews:** 120 **How Do G2 Users Rate Khoros Social Media Management?** - **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.8/10) - **Social Measurement:** 7.8/10 (Category avg: 8.6/10) - **Social Reporting:** 7.9/10 (Category avg: 8.6/10) - **Brand Monitoring:** 7.6/10 (Category avg: 8.7/10) **Who Is the Company Behind Khoros Social Media Management?** - **Seller:** [Ignite Enterprise Software Solutions](https://www.g2.com/sellers/ignite-enterprise-software-solutions) - **HQ Location:** Austin, TX - **Twitter:** @ignitetech (494 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/21226/ (398 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 46% Enterprise, 31% Mid-Market #### What Are Khoros Social Media Management's Pros and Cons? **Pros:** - Social Media Management (9 reviews) - Ease of Use (7 reviews) - Analytics Focus (5 reviews) - Calendar View (5 reviews) - Social Media Integration (5 reviews) **Cons:** - Scheduling Issues (4 reviews) - Complex Usage (3 reviews) - Feature Issues (3 reviews) - Instagram Limitations (3 reviews) - Social Media Limitations (3 reviews) ### What Do G2 Reviewers Say About Khoros Social Media Management? *AI-generated summary from verified user reviews* **Pros:** - Users value the **customization and scalability** of Khoros for managing global social media channels efficiently. - Users find Khoros Social Media Management to be **exceptionally user-friendly** , enhancing their engagement and planning capabilities. - Users highlight the **robust analytics capabilities** of Khoros, enabling informed decisions and effective marketing strategies. - Users love the **organized calendar view** in Khoros, which enhances workflow and messaging oversight across platforms. - Users appreciate the **seamless social media integration** of Khoros, enhancing efficiency in content planning and customer engagement. **Cons:** - Users face **scheduling issues** with Khoros, as it struggles with drafting, data automation, and post combinations. - Users find the **complex usage** of Khoros Social Media Management can hinder productivity and requires extensive training. - Users face issues with **limited features and slow performance** , making enhancements and customizations difficult and frustrating. - Users find Khoros lacking due to **Instagram limitations** , needing separate tools for better publishing options. - Users face **limitations in social media integration** with Khoros, impacting community management efficiency and functionality. #### What Are Recent G2 Reviews of Khoros Social Media Management? **"[The best monitoring tool for social media management.](https://www.g2.com/survey_responses/khoros-social-media-management-review-9612476)"** **Rating:** 4.0/5.0 stars *— Akshay Y.* [Read full review](https://www.g2.com/survey_responses/khoros-social-media-management-review-9612476) --- **"[An effective tool for facilitating customer interactions via social media platforms.](https://www.g2.com/survey_responses/khoros-social-media-management-review-11513839)"** **Rating:** 5.0/5.0 stars *— Verified User in Music* [Read full review](https://www.g2.com/survey_responses/khoros-social-media-management-review-11513839) --- #### What Are G2 Users Discussing About Khoros Social Media Management? - [What is Khoros Marketing used for?](https://www.g2.com/discussions/what-is-khoros-marketing-used-for) - [What are the best tools for social media marketing?](https://www.g2.com/discussions/what-are-the-best-tools-for-social-media-marketing) - [How much is khoros?](https://www.g2.com/discussions/how-much-is-khoros) - [What are the features of social media marketing?](https://www.g2.com/discussions/what-are-the-features-of-social-media-marketing) ### 20. [QuickMetrix](https://www.g2.com/products/quickmetrix/reviews) QuickMetrix is a Customer Experience Solution with specific focus on Online Reputation Management, Social Media Listening & Analytics and Consumer Insights from Social and Digital Media. Our superior technology B2B SaaS platform is designed for easy deployment and adoption. It is powered by state-of-the art tech stack, AI and Big Data algorithms. QuickMetrix software can be used by multiple teams within a Brand and its ecosystem for tangible business outcomes. **Average Rating:** 4.4/5.0 **Total Reviews:** 10 **How Do G2 Users Rate QuickMetrix?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10) - **Social Measurement:** 8.5/10 (Category avg: 8.6/10) - **Social Reporting:** 8.1/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.0/10 (Category avg: 8.7/10) **Who Is the Company Behind QuickMetrix?** - **Seller:** [QuickMetrix](https://www.g2.com/sellers/quickmetrix) - **Year Founded:** 2015 - **HQ Location:** Mumbai, IN - **Twitter:** @QuickMetrix (89 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/quickmetrix (71 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 70% Mid-Market, 20% Enterprise #### What Are QuickMetrix's Pros and Cons? **Pros:** - Customer Support (2 reviews) - Ease of Use (2 reviews) - User Interface (2 reviews) - Easy Management (1 reviews) - Helpful (1 reviews) **Cons:** - Customization Issues (1 reviews) - Dashboard Issues (1 reviews) - Expensive (1 reviews) - Slow Loading (1 reviews) ### What Do G2 Reviewers Say About QuickMetrix? *AI-generated summary from verified user reviews* **Pros:** - Users value the **responsive and proactive customer support** from QuickMetrix, ensuring a smooth and effective experience. - Users appreciate the **ease of use** of QuickMetrix, thanks to its clean dashboard and responsive support. - Users appreciate the **clean and simple UI** of QuickMetrix, enhancing understanding and management of social media tasks. - Users commend the **easy management** of social media support tickets with QuickMetrix, thanks to its clean dashboard and responsive support. - Users find the **helpful support team** of QuickMetrix invaluable, enhancing their overall experience with the product. **Cons:** - Users note that while there are **customization issues** , these minor drawbacks don't significantly impact the overall experience. - Users find the **dashboard limited** , lacking advanced options and slower processing speeds, leading to dissatisfaction over time. - Users find QuickMetrix **expensive** , especially given the limited features and slower processing speed over time. - Users find the **slow loading** times of QuickMetrix frustrating, impacting their overall satisfaction with the product. #### What Are Recent G2 Reviews of QuickMetrix? **"[Smooth Social Media Support Management with Excellent Help from Chinmay](https://www.g2.com/survey_responses/quickmetrix-review-11562888)"** **Rating:** 5.0/5.0 stars *— Sagar Kumar S.* [Read full review](https://www.g2.com/survey_responses/quickmetrix-review-11562888) --- **"[Real-Time Social Media Monitoring Across All Major Platforms](https://www.g2.com/survey_responses/quickmetrix-review-12593434)"** **Rating:** 4.5/5.0 stars *— Yadnesh D.* [Read full review](https://www.g2.com/survey_responses/quickmetrix-review-12593434) --- ### 21. [Storyclash by Kolsquare](https://www.g2.com/products/storyclash-by-kolsquare/reviews) Storyclash has been acquired by Kolsquare, Europe’s leading influencer marketing technology and a certified B Corp. Storyclash is the Influencer Marketing Platform that uses an unique AI-powered content technology to help brands & agencies scale their creator programs. Discover authentic creators, measure the impact of your campaigns and manage all your data in one place. Fast-growing DTCs like Wild, KoRo or Athletic Greens, as well as large, established companies like Vodafone, Lululemon or Kaufland use Storyclash to get more out of their influencer marketing. **Average Rating:** 4.4/5.0 **Total Reviews:** 102 **How Do G2 Users Rate Storyclash by Kolsquare?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10) - **Social Measurement:** 8.6/10 (Category avg: 8.6/10) - **Social Reporting:** 8.3/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.2/10 (Category avg: 8.7/10) **Who Is the Company Behind Storyclash by Kolsquare?** - **Seller:** [Storyclash](https://www.g2.com/sellers/storyclash) - **Year Founded:** 2014 - **HQ Location:** Linz, Upper Austria, Austria - **Twitter:** @Storyclash (483 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10970775 (41 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Consumer Goods - **Company Size:** 74% Small-Business, 24% Mid-Market #### What Are Storyclash by Kolsquare's Pros and Cons? **Pros:** - Ease of Use (11 reviews) - Intuitive (7 reviews) - Campaign Management (6 reviews) - Helpful (5 reviews) - User Interface (5 reviews) **Cons:** - Inaccuracy (3 reviews) - Limited Brands (3 reviews) - Content Management (2 reviews) - Creator Issues (2 reviews) - Data Inaccuracy (2 reviews) ### What Do G2 Reviewers Say About Storyclash by Kolsquare? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Storyclash, enjoying its intuitive design and streamlined campaign management. - Users appreciate the **intuitive design** of Storyclash, praising its sleek UX/UI for seamless navigation and accessibility. - Users appreciate the **clear and intuitive campaign management** of Storyclash, enhancing efficiency and streamlining workflows. - Users find the **AI support and tracking features** of Storyclash very helpful for managing campaigns effectively. - Users appreciate the **intuitive and sleek interface** of Storyclash, simplifying content discovery and enhancing the overall experience. **Cons:** - Users experience **data inaccuracy** with Storyclash, affecting reliability and complicating the retrieval of information. - Users are concerned about the **limited creator pool** on Storyclash, hindering effective discovery and engagement. - Users experience **inconsistent content visibility** and reporting issues, making the tool feel like a work in progress. - Users find that **some smaller creators are missing** , necessitating extensive manual checks for brand fit and quality. - Users find **data inaccuracy** to be problematic, affecting reporting reliability and access to specific content creators. #### What Are Recent G2 Reviews of Storyclash by Kolsquare? **"[Strong influencer research tool with top support – UX & messaging still have room for improvement](https://www.g2.com/survey_responses/storyclash-by-kolsquare-review-12112535)"** **Rating:** 4.0/5.0 stars *— Jenny A.* [Read full review](https://www.g2.com/survey_responses/storyclash-by-kolsquare-review-12112535) --- **"[The iPhone of the Influencer Marketing Softwares](https://www.g2.com/survey_responses/storyclash-by-kolsquare-review-11876174)"** **Rating:** 5.0/5.0 stars *— Ina K.* [Read full review](https://www.g2.com/survey_responses/storyclash-by-kolsquare-review-11876174) --- ### 22. [Simplify360](https://www.g2.com/products/simplify360/reviews) Simplify360 is one of the leading social customer service platforms. The company has physical presence in India and US, and has partners in APAC. The product is sold in over 100 countries directly or through partners. Simplify360 provides integrated enterprise solutions; their latest offerings are Social CRM and Social Media Command Center. Simplify360 Social CRM enables customer support teams to serve their customers across social media. It offers unified view of customer engagement across the social media and a 360-degree view of customers through deep integration with Enterprise CRM. **Average Rating:** 4.3/5.0 **Total Reviews:** 24 **How Do G2 Users Rate Simplify360?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.8/10) - **Social Measurement:** 9.2/10 (Category avg: 8.6/10) - **Social Reporting:** 8.5/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.7/10 (Category avg: 8.7/10) **Who Is the Company Behind Simplify360?** - **Seller:** [Simplify360](https://www.g2.com/sellers/simplify360) - **Year Founded:** 2012 - **HQ Location:** Carrollton, TX - **Twitter:** @Simplify360 (1,309 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/simplify360 (94 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Small-Business, 42% Mid-Market #### What Are Simplify360's Pros and Cons? **Pros:** - Ease of Use (1 reviews) - Easy Integrations (1 reviews) - Easy Setup (1 reviews) - Helpful (1 reviews) - Intuitive (1 reviews) **Cons:** - Customization Issues (1 reviews) - Limited Customization (1 reviews) ### What Do G2 Reviewers Say About Simplify360? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Simplify360, finding it simple to integrate and effective for customer service. - Users value the **easy integrations** of Simplify360, enhancing their experience across all social media platforms. - Users value the **easy setup** of Simplify360, finding it user-friendly and perfect for social media integration. - Users value the **user-friendly interface** of Simplify360, finding it easy to integrate and effective for customer service. - Users highlight the **intuitive nature** of Simplify360, making it user-friendly and effective for customer service integration. **Cons:** - Users feel that there are **limited customization options** in Simplify360, which hampers their overall experience. - Users feel the **limited customization** options in Simplify360 restrict their ability to tailor the tool to their needs. #### What Are Recent G2 Reviews of Simplify360? **"[Best Tool in Industry for Online Repution Manger (Social Media)](https://www.g2.com/survey_responses/simplify360-review-10620674)"** **Rating:** 5.0/5.0 stars *— Shadab S.* [Read full review](https://www.g2.com/survey_responses/simplify360-review-10620674) --- **"[Good for collecting data from many different social platforms in one place](https://www.g2.com/survey_responses/simplify360-review-9816380)"** **Rating:** 5.0/5.0 stars *— Anna W.* [Read full review](https://www.g2.com/survey_responses/simplify360-review-9816380) --- #### What Are G2 Users Discussing About Simplify360? - [What is Simplify360 used for?](https://www.g2.com/discussions/what-is-simplify360-used-for) - 1 comment, 1 upvote ### 23. [Zignal Labs](https://www.g2.com/products/zignal-labs/reviews) Zignal's real-time intelligence technology helps the world's largest organizations protect their people, places, and position. **Average Rating:** 4.0/5.0 **Total Reviews:** 40 **How Do G2 Users Rate Zignal Labs?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10) - **Social Measurement:** 7.5/10 (Category avg: 8.6/10) - **Social Reporting:** 8.1/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10) **Who Is the Company Behind Zignal Labs?** - **Seller:** [Zignal Labs](https://www.g2.com/sellers/zignal-labs) - **Year Founded:** 2011 - **HQ Location:** San Francisco, California - **Twitter:** @ZignalLabs (3,330 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2536240/ (66 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Public Relations and Communications - **Company Size:** 40% Enterprise, 30% Mid-Market #### What Are Recent G2 Reviews of Zignal Labs? **"[Zignal Labs](https://www.g2.com/survey_responses/zignal-labs-review-5246938)"** **Rating:** 4.0/5.0 stars *— Verified User in Media Production* [Read full review](https://www.g2.com/survey_responses/zignal-labs-review-5246938) --- **"[My favorite new media monitoring tool](https://www.g2.com/survey_responses/zignal-labs-review-4824431)"** **Rating:** 5.0/5.0 stars *— Verified User in Aviation & Aerospace* [Read full review](https://www.g2.com/survey_responses/zignal-labs-review-4824431) --- #### What Are G2 Users Discussing About Zignal Labs? - [What is Zignal Labs used for?](https://www.g2.com/discussions/what-is-zignal-labs-used-for) ### 24. [Keyhole](https://www.g2.com/products/keyhole/reviews) Keyhole helps marketers measure, improve and report on the impact they're making on social media. Keyhole’s social listening, influencer tracking and social media analytics products help marketers improve their social media strategy, and prove their impact to colleagues and clients. Keyhole’s easy-to-use dashboard allows you to build and share reports instantly, saving hundreds of hours a year. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels. The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity. **Average Rating:** 4.3/5.0 **Total Reviews:** 67 **How Do G2 Users Rate Keyhole?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.8/10) - **Social Measurement:** 8.3/10 (Category avg: 8.6/10) - **Social Reporting:** 8.3/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.3/10 (Category avg: 8.7/10) **Who Is the Company Behind Keyhole?** - **Seller:** [Keyhole](https://www.g2.com/sellers/keyhole) - **Year Founded:** 2009 - **HQ Location:** Toronto, Canada - **Twitter:** @keyholeco (4,945 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5036541/ (11 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Entertainment - **Company Size:** 60% Small-Business, 20% Mid-Market #### What Are Keyhole's Pros and Cons? **Pros:** - Analytics (1 reviews) - Detailed Information (1 reviews) - Ease of Use (1 reviews) - Training (1 reviews) **Cons:** - Manual Labor (1 reviews) - Poor Customer Support (1 reviews) - Poor Response System (1 reviews) - Posting Delays (1 reviews) - Post Scheduling (1 reviews) ### What Do G2 Reviewers Say About Keyhole? *AI-generated summary from verified user reviews* **Pros:** - Users value Keyhole's **easy-to-use social media analytics** , particularly for tracking hashtags effectively and training staff. - Users favor **Keyhole's user-friendly analytics** , particularly for hashtags, making onboarding quick and effortless. - Users find Keyhole's **ease of use** impressive, making training staff on social media analytics a breeze. - Users love the **easy-to-use training features** of Keyhole, making staff onboarding a breeze. **Cons:** - Users face significant **manual labor requirements** due to frequent scheduling failures and poor support from Keyhole. - Users find **poor customer support** frustrating, especially when scheduling posts fails frequently and assistance is inadequate. - Users experience a **poor response system** with Keyhole, facing unreliable scheduling and unhelpful support when issues arise. - Users report frequent **posting delays** with Keyhole, leading to reliance on manual posting and poor customer support experiences. - Users often face **post scheduling failures** with Keyhole, leading to manual posting and frustrating support experiences. #### What Are Recent G2 Reviews of Keyhole? **"[User-friendly and engaging](https://www.g2.com/survey_responses/keyhole-review-8928719)"** **Rating:** 4.5/5.0 stars *— Verified User in Food & Beverages* [Read full review](https://www.g2.com/survey_responses/keyhole-review-8928719) --- **"[Outstanding Social Media Analytics, Especially for Hashtags - Poor Support](https://www.g2.com/survey_responses/keyhole-review-12005810)"** **Rating:** 4.0/5.0 stars *— Victoria B.* [Read full review](https://www.g2.com/survey_responses/keyhole-review-12005810) --- #### What Are G2 Users Discussing About Keyhole? - [What is Keyhole used for?](https://www.g2.com/discussions/what-is-keyhole-used-for) ### 25. [GetSocial](https://www.g2.com/products/getsocial/reviews) 80% of shares are made through copy-paste, messaging apps, and email. GetSocial solves this by offering a unique blend of social widgets for 30+ networks to increase your organic social traffic, detailed analytics about sharing activity, including dark social, tools to automate publishing and a revolutionary URL shortener that tracks 100% of social activity after the 1st click. You'll never be in doubt about traffic sources again! GetSocial is the best solution for Content and Social Marketers. **Average Rating:** 4.4/5.0 **Total Reviews:** 16 **How Do G2 Users Rate GetSocial?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10) - **Social Measurement:** 9.1/10 (Category avg: 8.6/10) - **Social Reporting:** 8.9/10 (Category avg: 8.6/10) **Who Is the Company Behind GetSocial?** - **Seller:** [GetSocial](https://www.g2.com/sellers/getsocial) - **Year Founded:** 2013 - **HQ Location:** Lisbon, Portugal - **Twitter:** @getsocial_io (8,882 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/get_social/ (6 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 59% Small-Business, 35% Mid-Market #### What Are Recent G2 Reviews of GetSocial? **"[A very good multifunctional platform.](https://www.g2.com/survey_responses/getsocial-review-4506474)"** **Rating:** 4.5/5.0 stars *— Danilo B.* [Read full review](https://www.g2.com/survey_responses/getsocial-review-4506474) --- **"[GetSocial is basic and super easy!](https://www.g2.com/survey_responses/getsocial-review-5176759)"** **Rating:** 5.0/5.0 stars *— Lynne C.* [Read full review](https://www.g2.com/survey_responses/getsocial-review-5176759) --- ## What Is Social Media Listening Tools? [Social Media Marketing Software](https://www.g2.com/categories/social-media-marketing) ## What Software Categories Are Similar to Social Media Listening Tools? - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) - [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) --- ## How Do You Choose the Right Social Media Listening Tools? ### What You Should Know About Social Media Monitoring Tools ### What are Social Media Monitoring Tools? Social media monitoring tools are often a company's main platform for consumer engagement and customer insights. How a company interacts with its customers speaks volumes about whether it values what its consumers want and how much it is willing to improve its product offerings and campaign messages to cater to those consumers. Using social media monitoring as a form of social listening can also help give provide a company with valuable customer insights that will help identify trends, track competitors, and understand customer sentiment. Social media monitoring benefits include: Key Benefits of Social Media Monitoring Tools - Monitoring accounts on various social media platforms - Quickly receiving alerts of customer criticism or complaints - Tracking brand competition - Monitoring your social media reputation and presence in real time - Gaining insights on the effectiveness of your social media approach ### Why Use Social Media Monitoring Tools? **Revenue –** Social media monitoring can generate more revenue for your company. Understanding how consumers interact with your social media posts can clue your business in on what to do to grow your audience, which translates to more subscribers and, therefore more revenue for your business. **Customer Loyalty –** Beyond growing your customer base, social media monitoring is also a great tool to manage the customers that you already have. Brand loyalty can be earned from customers if you engage with them on a more personal level, answer any concerns that they might have, and improve your product based on the feedback provided through social media. **Competitor Insights –** Social media monitoring can give your business insight into how your competitors are performing. Consumers that may be responding negatively to your competitor's offerings can be used to promote your own marketing campaigns and how your product offerings outperform the competition. **Brand Presence –** One of the greatest benefits of social media monitoring tools is the ability to produce in-depth reports on brand presence. With social media monitoring, you can produce reports with easy-to-understand datasets. Competitive reporting is key to understanding the effectiveness of social media marketing campaigns and the underlying flaws that may be present. Remedying issues and capitalizing on effective methodologies can do wonders for a brand’s presence across social networks. ### Who Uses Social Media Monitoring Tools? **Marketing –** Social media monitoring tools allow marketers to personalize content to specific users or demographics and identify thought leaders or influencers. Social media monitoring software can help marketing teams respond to social network mentions and facilitate customer engagement. Furthermore, user mentions such as asking for assistance or complimenting a product can be captured and used for future campaigns to demonstrate satisfaction and dedication. Engagement with these users across various social networks may also lead to increased traffic and customer engagement. **Customer Service Teams –** Customer service teams use social media monitoring tools to listen to customer complaints or answer any concerns they might have. They can respond to positive or negative mentions in order to mitigate escalations in customer frustration and keep the customer base happy. **Public Relations Teams –** Outreach and public relations teams monitor social media to identify whether they need to publicly respond to a major customer concern. If your company is being viewed negatively because of a major misstep, then PR can respond with a company-wide message and answer customer concerns in a succinct message. ### Kinds of Social Media Monitoring Tools **Review Aggregator Tools –** These types of social monitoring tools aggregate all of your business’ online reviews in one organized list. This helps your business easily identify negative customer reviews and whether the issue can be quickly mitigated. Responding quickly to negative reviews can be the difference between retaining a customer and losing them to your competitors. **Lead Generation Tools –** These types of social media monitoring tools allow you to pick up on leads via social media interactions. Lead generation tools have features that filter social mentions, whether they be negative, positive, or neutral. Lead generation tools also allow you to see who is talking about your product the most. You can then mark these people as leads and interact with them directly to convert them into customers. More leads via social media mean more revenue for your business. **Social Mention Tools —** Social media monitoring tools specializing in social mentions help you determine how often your brand is being mentioned. These tools can filter what type of social media platforms you would like to monitor, the sentiment of the mentions, social mention demographics, etc. Monitoring social mentions can show who is talking about your product and what they are saying about it. This can directly influence your marketing and outreach teams’ successes. They can use social mentions to tailor their future efforts to correlate with what people want and discover what demographics your company should focus on. ### Social Media Monitoring Tools Features **Cross-Channel Monitoring –** Cross-channel monitoring features allow you to simultaneously track activity from your accounts across various social media channels. This centralizes data collection and tracking and improves the efficiency of social media monitoring. If your company has many social media accounts, utilizing cross-channel monitoring features can help you easily manage them. Listening to users across all networks will paint an accurate picture of how they perceive your social media posts and brand. **Analytics –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) tools typically offer features that help analyze the trends you observe and search efficiently for data. These tools allow you to optimize internet searches to find facts faster. Some products can create reports that visualize data, making it easier to analyze results and measure the effectiveness of your social media strategies. **Social Reporting –** Social reporting allows your company to access custom reports and dashboards to measure social activity and engagement opportunities. It also allows users to export data and graphs into PowerPoint, Excel, and other useful data-reporting programs. This feature provides great visuals for you to present data in meetings. **Sentiment Scoring –** Sentiment scoring determines whether social mentions of your brand are positive, negative, or neutral. This feature helps you monitor whether certain products are performing well and if marketing changes need to be made to keep customers happy. **Influencer Identification –** Influencer identification helps identify who is talking about your brand along with their influence over social communities. This feature can help bolster your company’s reputation by having popular social media bloggers feature your brand on their own social media accounts. **Publishing –** Most social media monitoring software offers a publishing feature that allows users to auto-schedule social media posts. Users can schedule posts for months into the future, which can save your company plenty of time. Publishing features also automatically post blogs from your website onto social media. This is a great way to bolster the views on your blogs and generate more traffic back to your website. ### Trends Related to Social Media Monitoring Tools **Finding Brand Influencers —** Some social media monitoring tools can identify the most important and influential people who are interacting with your brand. New tools feature built-in algorithms that assign scores to people who interact with your brand to quickly identify who has a high influence in the social media world. This can be very helpful in boosting your brand recognition. For example, if your brand fits within the restaurant industry, then you may be able to easily identify top food critics and have them review your restaurant to boost your popularity. **Real-Time Tracking –** A new trend in social media monitoring tools is providing real-time analytics to track live hashtags and media mentions. Tracking in real time helps companies find customer complaints when they occur, which can help put these fires out in an efficient manner. ### Potential Issues with Social Media Monitoring Tools **Inaccurate Sentiment Analysis –** As with all artificial intelligence, it can be very difficult to teach AI to monitor human emotions. As such, having a social media monitoring tool accurately pick up on all negative or positive responses to your brand can be a near-impossible task. When implementing a social media monitoring tool, be aware of potential inaccuracies in customer sentiment analysis, as it may not paint the full picture of how your brand is being viewed. **Over-Listening –** Focusing too much on one negative social mention can prove to be counterproductive. Brands constantly trying to filter out all the negative reviews can spend too much time doing so, which distracts them from more important tasks. Furthermore, a few negative sentiments can influence brands to switch gears on certain products and make poor decisions. When implementing a social media monitoring tool, companies must have a thick skin and understand when it is truly worth listening to the consumers. **Spam –** Social media monitoring tools have difficulty filtering out all the spam when robots or other people post about your brand for their own promotion. Because of this, your social media monitoring tool may pick up on many unwanted social mentions that don’t positively impact your company because they’re not coming from actual users. This can waste a lot of time for companies trying to use actual customer data to influence their marketing. ### Software and Services Related to Social Media Monitoring Tools **Influencer Marketing Software –** [Influencer marketing software](https://www.g2.com/categories/influencer-marketing) helps organizations identify, recruit, and communicate with social influencers. While some social media monitoring software can perform this task, influencer marketing software can be a great tool to complement your social media monitoring by maximizing influencer outreach. **Social Media Analytics –** [Social media analytics software](https://www.g2.com/categories/social-media-analytics) provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. **CRM –** Social media monitoring tools collect data that can be incorporated with [customer relationship management (CRM) software](https://www.g2.com/categories/influencer-marketing). CRM integration will connect data on your overall customer base with data related to your social media interactions. This will help you accurately analyze the effectiveness of your social media strategies. **Social Media Management –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) allows users to schedule posts months in advance. When social media managers have surplus content, they can schedule posts accordingly to ensure they share as much content as possible. This can be a great tool to complement social media monitoring and double down on your brand presence. **Online Reputation Management –** [Online reputation management software](https://www.g2.com/categories/online-reputation-management) allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Similar to social media monitoring, this will help your company keep track of critical social mentions and customer complaints to keep your brand’s reputation in a positive light.