Session replay software enables a company to record and visually play back a user’s session on its website to better understand the user’s experiences. Session replay tools offer visibility into how a visitor interacts with a company’s website, including the bugs, errors, or confusing moments they may experience. This level of awareness can then empower companies to optimize their websites for better user experiences.
Session replay software is often leveraged by user experience and product teams to provide a clear picture of how users interact with the site. Session replay products are also utilized by marketing teams to monitor how website visitors interact with their branding or messaging. Session replay software can exist as a standalone product used alongside A/B testing software, heat maps software, or customer success software. However, many session replay tools include functionality from those categories as well.
To qualify for inclusion in the Session Replay category, a product must:
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Dynatrace is a software intelligence platform purpose-built for complex enterprise cloud environments. The Dynatrace all-in-one platform goes beyond application performance monitoring (APM) to also include cloud infrastructure monitoring, artificial intelligence for IT operations (AIOps) and digital experience monitoring (DEM). Traditional approaches to monitoring were not designed for the enterprise cloud. They were built for static, monolithic applications running in data center environments. Applications running in the enterprise cloud are complex, dynamic, built on microservice architectures and running in containers, with DevOps practices driving frequent change. All these changes require a new approach that we call software intelligence. How does it work? Simply deploy the Dynatrace OneAgent on your hosts and Dynatrace will automatically detect your environment, set baselines, detect problems, tell you the business impact of those problems, and point you to the root cause. It couldn’t be easier. We designed our software intelligence platform to allow our customers to modernize and automate IT operations, develop and release higher quality software faster, and deliver superior user experiences. Dynatrace is trusted by companies around the world, including 72 of the Fortune 100.
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 200,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Smartlook started in 2016 with web analytics and branched into mobile app analytics in 2018. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi.com. It can also record games developed in the Unity engine.
FullStory is a digital intelligence platform that makes it easy to solve problems, find answers, and optimize customer experiences. Thousands of product, support, development, and marketing teams worldwide turn to FullStory's digital intelligence platform for analytics, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools.
Freshmarketer is an all-in-one conversion rate optimization tool packed with all the powerful features you need to increase website conversions. From heatmaps and A/B testing to running polls and receiving feedback from your website visitors, you’re completely equipped to boost your conversion rate like never before.
Auryc is a client-side journey intelligence platform that surfaces real-time insights with powerful visual context across all of your digital ecommerce journeys. We are helping enterprises find and resolve the customer journey issues that directly impact conversions and customer satisfaction. Auryc’s like having an expert CX analyst in-house who witnesses and delivers deep ROI insights about what your customers are experiencing and why they are buying- or why not.
UserZoom automates UX research for scale and speed, delivering the UX insights businesses need to improve their digital user experiences and impact the bottom line. Our combination of software, services and participant sourcing solutions allows businesses to test, benchmark and measure the UX of any digital product at any development stage and on any device, and get the complete story behind their user experience. UserZoom's all-in-one solution allows any enterprise business to scale their UX research independently of the size of their team, level of experience, or expertise. Six of the world's ten largest public companies are UserZoom customers.
VWO is world’s leading web testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. VWO’s connected platform allows businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences. While promoting a culture of experimentation, VWO empowers business leaders to make data-driven decisions and expedite growth for their functions. VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments till date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.
Do you know why your visitors don't convert? Lucky Orange will help you answer the question of why 99% of visitors that visit your site never turn into customers. It's one of those tools that will have you wondering how you ever lived without it. Visitor recordings, live chat, heat maps, form analytics, polls, and more.
IBM Tealeaf® is on-premises, on cloud or cloud/on-prem hybrid software that uses AI to capture and analyze visitor interactions on websites and mobile applications. AI-powered behavioral analytics help you create a digital world that engages customers and keeps them coming back. - Boost conversion: streamline your digital journey. - Increase revenue: enhance CX to drive loyalty. - Enhance profitability: get customers to embrace low-cost digital channels. - Save time: visualize precise steps to optimize CX. The IBM Tealeaf advantage: Beyond session replay: get better business results with AI-powered behavioral insight. - Work faster and catch more opportunities and struggles with less research. - IBM Tealeaf clients average 196% ROI, conversion rate increases of +3.6% web and +2.5% mobile; and customer retention rate increases of +1.6% web and +2.5% mobile, per a Forrester Total Economic Impact study. Do more with your data and get more value. - Tealeaf brings you on a journey from AI-powered performance monitoring out of the box to increasingly advanced use cases (like fraud and attack detection) and sophisticated analyses like multichannel customer journeys. - Industry-leading data capture and sophisticated (yet simple to use) eventing engine means no customers fall through the cracks. The confidence of IBM to mitigate program risk - Rigorous protocols around data privacy and security to protect your customers and your reputation. - IBM Tealeaf (in both on-premises and on-cloud flavors) is a strategic priority for IBM and our customers enjoy world-class service and support knowing their investment is secure. For more, visit: ibm.biz/bettercx
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their websites and conversion rates without technical knowledge. They can test several versions of their website to identify which one has the greatest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate. Specialized knowledge no longer required Thanks to our graphical editor, you won't need any technical knowledge to make adjustments to your website. Make any changes you want in just a few clicks. Create any and all testing scenarios You can create all of your tests from the same interface: A/B tests, A/B/C tests, etc., as well as tests on pages behind logins, multi-page tests (tunnel) and multivariate tests (MVT). Precisely define the pages and visitors to include in your tests Combine unlimited criteria, whether by URL, content type, navigation behavior, device type... You can also use your own data for test targeting purposes. Measure everything Define your business indicators, whether it's your visitor engagement, conversion rate, the turnover generated, or average cart value. Put your faith in the figures We save your business indicators for each variation and compare the performance differences with the original. A statistical reliability indicator tells you whether the differences are significant and from what point you can rely on the figures for your decision making. Identify the most effective messages Use the advanced analysis feature to identify the most relevant message for each type of visitor. Deliver the right message, to the right visitor, at the right time Easily personalize the customer experience for different user segments based on information gained from testing. Pricing Information: https://www.abtasty.com/pricing/ Our short video on https://www.youtube.com/watch?v=U0bofkWpx6c
Clicktale transforms enterprises into experience-centric organizations and helps them achieve wins and savings worth hundreds of millions of dollars. The company’s digital customer experience platform and services provide insights to optimize visitor engagement, improve KPIs, and delight customers. To best connect with customers in the digital world, brands need to understand and respond to the digital body language of their customers. Clicktale provides visibility into customer behavior and decision-making by tracking their every action inside a webpage or app. Specifically, Clicktale’s solution helps brands: • Increase conversions and engagement • Align internal teams with easily-consumable visualizations, creating affinities between analytics, IT and product teams. • Identify opportunities, drill into errors and prioritize tasks based on business impact. • Elevate the testing culture by pinpointing areas for examination and creating tests based on data, rather than guesswork. The Clicktale platform provides a suite of visual reports such as session replays, heatmaps, form and funnel analyses, error reports, and more to help brands see and understand the individuals behind their numbers. Clicktale goes beyond the typical business model of analytics tool vendors by embedding a dedicated Customer Success services team as part of its offering. Clicktale’s customer experience consultants and digital psychologists proactively crystalize actionable feedback for our clients: quick wins as well as in-depth analyses on key business flows. Utilizing the Clicktale platform together with the client’s other eco-system data, Clicktale’s consultants provide specific observations, benchmarks, and recommendations for CX-driven enhancements to the digital channels. Clicktale’s powerful integrations with over 50 analytics, optimization, Voice of Customer and chat tools help brands bridge the datasets from every system to gain a comprehensive picture of the customer journey and experience. In March 2016, Clicktale was awarded the Adobe Marketing Cloud Innovation Partner of the Year in recognition of its deep integrations and customer success stories. Clicktale is also an inaugural Premier Partner in Adobe Exchange. With superior accuracy, limitless scalability, and ironclad security and privacy, Clicktale’s solutions are designed to handle the most complex digital touchpoints, no matter the device. Clicktale’s global customer base includes Walmart, Bank of America, Microsoft, Adobe, CNN, Avis, and MetLife.
IBM Watson Customer Experience Analytics helps you make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels. Only Watson gives you clarity into end-to-end journeys and their effectiveness while also giving you the ability to visualize the actual customer experience on your digital channels. This macro to micro view gives you both the what and the why behind your performance. The end result? The insight you need to optimize journeys, boost conversion, and maximize profitability. AI-powered customer data analytics Get the customer analytics to know the experiences you need to create to enhance engagement and conversion. Integrate with Watson Marketing or your existing solutions to bring experiences to life. Customer journey optimization Visualize and rank cross-channel customer journeys by performance. Understand precisely how customers interact with your sites and apps. Proven business outcomes AI customer analytics automatically surface opportunities to boost digital revenue and pinpoint struggles that cost you conversions. Attribute revenue to campaigns and touchpoints. Robust data integration Easily exchange customer data between your IBM and third-party solutions for holistic customer insight. Link to automation systems to execute data-driven marketing. Revenue attribution Know what marketing campaigns, touchpoints, and channels drive revenue and other business outcomes. Determine ROI and understand where to invest and what's not working.
WalkMe™ is the pioneer of the Digital Adoption Platform (DAP) — an enterprise-class guidance, engagement, insights, and automation platform. As the digital revolution transforms the workplace and customer preferences, WalkMe’s holistic approach simplifies enterprise systems, customer-facing sites and mobile apps for the overwhelmed user. WalkMe’s DAP enables the creation of interactive on-screen sequences that guide and engage users throughout any digital experience. Powered by AI and machine learning, WalkMe’s context-intelligent algorithm streamlines digital adoption internally and externally, ensuring that the right users receive the right information exactly at the moment of need. With WalkMe, employees are more efficient and productive, customers stay loyal and engaged, and businesses enjoy the full value of their digital assets. WalkMe’s platform is used by over 2,000 enterprises including 35 percent of Fortune 500 companies across all industries.
Yandex.Metrica is a powerful web analytics system combining advanced reporting tools with heat maps and session replay. Get a comprehensive understanding of your audience using Online-to-Offline connection and Cross-device data. Drive business growth applying easy-to-use attribution models, watching intuitive dashboard or customizing reports and segments. Filter out spam, control bot traffic and see details on ad blocker usage out-of-the-box. For those, who love hardcore analysis, we are providing Logs API - get raw data and use it for your unique analytical tasks.
ContentSquare is a digital experience analytics and optimization platform that helps businesses understand how and why users are interacting with their app, mobile and web sites. We compute billions of touch and mouse movements, and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates. Using behavioral data, artificial intelligence and big data to provide automatic recommendations, ContentSquare empowers every member of the digital team to easily measure the impact of their actions, and make fast and productive data-driven decisions to optimize the customer journey.
The SeeVolution Live Customer Experience Web Analytics provides live overlays that span the entirety of your tracked pages illustrating areas of high and low user activity, hot and cold spots, and asset analysis (links, images and forms). Rather than navigating away from the website to analyse visitor trends you'll see a movable, live traffic feed that lays transparently over the page you are tracking that very minute.
A no-coding alternative to Google Tag Manager and Segment. Set up tracking on your website or applications without writing code, and unify your customer data across all the marketing tools with a few clicks. Manage tags, conversions, forms, e-commerce events, add to cart, purchases, customer traits, product data without writing any code.
Decibel Insight reveals exactly how users behave on websites and apps, making it easy for enterprise businesses to quantify and improve the customer experience across every digital touchpoint. Powered by machine learning, our award-winning technology processes hundreds of revolutionary behavioral metrics – from mouse movements and device rotations, to pop-ups and errors – capturing an accurate picture of every user’s on-page experience. The world’s largest brands – including Lego, General Motors, British Airways, and AllState Insurance – use Decibel Insight to pinpoint opportunities to improve the customer experience and collaborate across their organisations to put the customer first.
With GeoSensor you can track the location of your online visitors and handle or direct them appropriately. It utilises a basic locations database in Access format together with an ASP detection and handling script. This can be migrated to other platforms and be used with even more detailed third party databases.
Inapptics helps app makers analyze user behavior in their mobile apps. It allows seeing how people actually use your app, where they tap and how they navigate in the app. Unlike traditional analytics tools that provide just quantitive metrics and charts, Inapptics provides the following to help you understand and analyze user behavior: Screen flows - See the actions users perform on each screen, where they tap and how they navigate within your app. Visual funnels - See the percentage of users who complete a set of actions in your app. Discover which navigation paths they take instead of reaching the goal. Heatmaps - Learn where users are tapping on each screen. Understand their browsing habits and improve conversion. Crash replays - Reproduce any crash with just one click and solve even the tiniest bugs that are causing your users to leave your app. Users list - Browse through all the sessions performed by a particular user and see what they did in your app from day one. The SDK is integrated with just one line of code and has no impact on your app’s performance.
m-pathy m-pathy puts the user at the centre of your analyses: Optimize your business-critical online processes based on the wishes and needs of your customers. The software solutions of the m-pathy Insight Suite with the components User Tracking, On-Site Survey and User Feedback as well as the possibility of well-founded consulting by m-pathy UX Consultants let you better understand your users. Since 2007, m-pathy has been improving online shops and websites in German-speaking countries. Using high-end tracking technology, m-pathy measures, monitors and questions your real website users - regardless of whether they are traditionally sitting on their desktop or surfing with their smartphone while on the move. Through the analysis of many thousands of live data, m-pathy opens up deep insights into user behaviour and enables you to act in a customer-centric manner. The result is an improved offer for your customers, a measurable conversion uplift and increasing customer loyalty. m-pathy has 50 employees and is based in Dresden, Germany. Important customers include Deutsche Bahn, Sportscheck, Sanitas, Vattenfall, Manor, Eurowings, pixum, Hanseatic Bank and HUK-Coburg.
Quantum Metric is the Digital Experience Intelligence platform, driving unparalleled visibility into every customer interaction across all devices and delivering faster data-driven decisions. Built to automatically prioritize both technical and behavioral insights, the platform promotes enterprise digital transformation by empowering organizational CX alignment. Performance and security are the foundation of Quantum Metric, enabling customers to gain real-time user insights securely and at scale.
Tamboo helps take the guesswork out of running an online business by showing you everything your website visitors do! Tamboo comes with all the tools you need to better understand how people are really using your website, including Visitor Recordings, Heatmaps, Engagement Scores, and Analytics. With Tamboo's Visitor Recordings, you'll be able to literally watch what people do on your website. See every click, scroll, mouse move, and keystroke your visitors make in a YouTube-like video player - exactly as it happened. Tamboo makes it easy to find and watch recordings of individual pages or of entire visitor sessions. If you've ever wondered how people use or navigate your website, look no further! With Tamboo, you'll be able to see what every one of your visitors does from the second they come to your site to the instant they leave. If you've been scratching your head trying to figure out why people start to take an action (such as signing up or placing an order) but then back out at the last minute, Tamboo can show you that, too! Tamboo also makes it easy to see the "big picture" of how your site performs across visits. Tamboo's Heatmaps show you every click people make on your website, as well as where they drop off - all in one glorious picture. Unlike other heatmap software, Tamboo's Heatmaps allow you to choose what information you want to see. You can easily customize any heatmap you're viewing, so you can do things like view heatmaps for visits coming from certain traffic sources. If you've ever wanted to compare CTR (Click-Through Rates) between different links or buttons on your pages, you'll love Tamboo's ability to automatically detect and summarize clicks on page elements. Tamboo's Heatmaps also include scrollmaps - so you can see where people "drop off" or stop reading - which helps you see which of your pages are the most (or least) interesting to your visitors. Tamboo is super easy to install and configure, even if you're not an IT expert. We even have plugins for popular platforms like WordPress that make getting Tamboo up and running on your website a snap. If you've been looking to better understand your visitors' behavior, make improvements to your user experience, or find ways to optimize conversions on your website, you should come see what Tamboo can do for you.
UserReplay is a customer experience analytics solution that enables businesses to discover the truth abou customers digital experience, it combines replay of customer journeys with sophisticated analytics that identify customer struggles and monetize their impact and helps companies improve conversion, resolve technical and usability issues more quickly, recover lost customers and prevent fraud.
ForeSee is the driving force behind more than 2,000 of the world's most revered brands and organizations — in retail, financial services, government, healthcare, consumer packaged goods, and other industries — that understand the powerful intersection of CX and business impact. Understanding the full voice of your customer and an increasingly complex customer journey is challenging. Point solutions result in fragmented processes and systems. Data can lead to dead-end results or insights with no clear action. Piecing this together takes time and effort. Over the years, our clients and the market have asked for a better way to make complex CX decisions everyday. ForeSee CX Suite is the next evolution of ForeSee. It’s an integrated suite of CX applications that helps you manage all your CX intelligence needs from one central place. Best of all, it’s backed by the only proven methodology for CX measurement; 15 years of benchmarks; and an expert professional services team that can serve as an extension of your insights team. With ForeSee and ForeSee CX Suite, you’re co-investing with us in the future of CX. Because getting CX right is more important than ever.