The Meltwater tool has a lot of features, so many so that it may feel overwhelming at first, but they are clearly demarcated in the software. Particularly useful for us are the Media Relations tool, which allows us to quickly find journalists active across the world, as we are active and invest in multiple countries. The other features that are incredibly useful not just for our stakeholder management team, but also other internal stakeholders, are the automated Daily news Alerts, which provides a comprehensive overview of where we've been mentioned in the media, so much so that we were able to cancel another subscription we used for media monitoring and allocate those resources elsewhere.
Customer support has also been great, the success managers (while they do rotate out fairly often) are proactive and have helped support our journey throughout, particularly with trainings, onboarding new users, and refining our media monitoring and searches. And the new AI Mira chatbot, while having some bugs, has made it much easier to search for contacts and journalists!
I use Meltwater for news and social media monitoring, and I love how flexible it is, allowing me to create as many search queries as needed, whether searching for information about clients as big as global listed companies or as small as startups. Another thing I really like is the pace of innovation. Meltwater innovates at a breakneck speed and truly cares about how its customers use the tool, always looking to improve it. The AI capabilities are also increasingly useful in getting relevant answers quickly. Meltwater allows me to scan the whole news landscape and effectively see all open social media networks, which is particularly useful. I appreciate their support in helping us get going with training and implementing searches.
I find Meltwater easy to use and intuitive. I also like the social media dashboard feature, which I've used at different places of employment. One thing that stands out is the simplicity of the initial setup since I was already familiar with the software, I just needed a login. I appreciate having everything in one place, like the media monitoring and database. Overall, I appreciate the features I've used.
Meltwater was founded in 2001 as the world’s first online media monitoring company. Today, we are a publicly traded, global leader in media intelligence and social analytics. We help our customers better understand, influence and engage with their stakeholders, and we are fortunate enough to work with over 27,000 corporate customers in more than 120 countries around the world.
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