--- title: Data 360 (formerly Salesforce Data Cloud) Reviews meta_title: 'Data 360 (formerly Salesforce Data Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 767 reviews by the users' company size, role or industry to find out how Data 360 (formerly Salesforce Data Cloud) works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 767 scale: '5' date_modified: '2026-09-23' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Data 360 (formerly Salesforce Data Cloud) Reviews **Vendor:** Salesforce **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.2/5.0 **Total Reviews:** 767 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Data 360 (formerly Salesforce Data Cloud) Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed. This allows you to immediately personalize every customer experience, unlock connected journeys, and power smarter AI agents grounded in trusted business context. Data 360 activates your trusted context across every surface and every agent in your enterprise—wherever the work happens. ## Data 360 (formerly Salesforce Data Cloud) Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users value the **real-time platform integration** of Salesforce Data 360, enhancing personalization and driving smarter decisions. (79 reviews) - Users value the **ease of use** of Salesforce Data Cloud, enjoying time savings and streamlined data access. (56 reviews) - Users value the **easy integration** of Salesforce Data 360, facilitating seamless data unification and enhanced reporting capabilities. (53 reviews) - Users value the **efficient data aggregation** in Salesforce Data 360, enhancing insights and unified customer profiling. (39 reviews) - Users value the **seamless integrations** of Salesforce Data 360, enhancing real-time data access and unified customer profiles. (38 reviews) - Data Integration (36 reviews) - Data Centralization (35 reviews) - Integration Capabilities (34 reviews) - Users appreciate the **easy integrations** of Salesforce Data Cloud, enabling seamless data access and streamlined workflows. (33 reviews) - Data Quality (31 reviews) **What users dislike:** - Users find the **learning curve steep** for Salesforce Data Cloud, requiring significant support for setup and maintenance. (53 reviews) - Users find Salesforce Data 360 to be **expensive** , facing challenges with unpredictable costs and a steep learning curve. (44 reviews) - Users face a **difficult learning curve** with Salesforce Data 360, finding the setup and terminology quite challenging. (37 reviews) - Users find the **initial setup complex** , facing a steep learning curve and challenges in configuration and data management. (36 reviews) - Users face a **complex setup** , with a steep learning curve that complicates the initial experience and usability. (34 reviews) - Data Management Issues (25 reviews) - Difficult Setup (25 reviews) - Users note a **steep learning curve** with Salesforce Data Cloud, making it challenging for beginners to navigate effectively. (25 reviews) - Complex Implementation (24 reviews) - Setup Difficulty (24 reviews) ## Data 360 (formerly Salesforce Data Cloud) Reviews ### 1. Easy Centralized Data Storage, but Not Very User-Friendly **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** I like how it’s easy to store our data in one place and it’s easily accessible to all of the other systems we have integrated with of Salesforce org. **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** It’s not very user friendly or accessible to the user, hard to understand how it actually works. **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** It’s solving our issue with how and where to store all of the data we have and need to report on. ### 2. Helpful Data, But Ease of Use and Navigation Need Work **Rating:** 2.5/5.0 stars **Reviewed by:** Jennifer Y. | Sales Operations Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Data 360 has been helpful and I like the data given **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Easy to use and navigate data cloud is clean provide **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Nothing that I know of as of now ### 3. Effortless Channel Activation **Rating:** 5.0/5.0 stars **Reviewed by:** Madison b. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** How easy it is to activate to channels and sync **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Sometimes it processes errors and our team isn’t sure how to solve them **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Helping us build better audience segmentation. ### 4. Deeper Client Insights and Habit Tracking Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Max M. | Sr manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** It helps me understand my clients more deeply and learn about their habits. **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** The complex by doing The integrations... **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Knowing deeply my clients helps me to personalize my offers ### 5. Seamless Data Synthesis Across Sales Cloud and Agentforce Cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Aman A. | Business Intelligence Analyst, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Currently, we are assessing and synthesising data from Sales Cloud, now Agentforce cloud. **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Currently, I haven’t experienced any downside of using Data Cloud **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** We are amalgamating information about prospects. ### 6. Powerful for Bringing Data into Salesforce, but Setup Takes Time **Rating:** 3.0/5.0 stars **Reviewed by:** Marianne M. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Ability to bring more data into the Salesforce infrastructure. **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** The time I need to set up and bring that data in. **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** It brings information that isn’t available in SF. ### 7. All Our Data in One Place and Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Brent N. | Customer Relationship Management Specialist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** That it has all my data and is easy to use. **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Hard to implement and make everything work the way we want **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** We are able to stop using Power BI ### 8. Unified Data That Powers Smarter Marketing Segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Michael F. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** It’s ability to take the data and drive results for marketing segmentation. Unified data is helpful **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** The amount of work to set the process up **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Duplicates and marketing segmentation ### 9. Data 360- data lake **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Easily share real time data org to org for easy viewing. **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** When sharing data between orgs, you can't limit portions of an object to share. **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Prior to Data 360 Sales Managers would outreach to Service reps via email asking for Case status or volume of Cases for renewing Clients. Now they can see high level Service Case detail via a dashboard still in their Sales org. ### 10. Excellent Data Consolidation Across All Sources **Rating:** 4.0/5.0 stars **Reviewed by:** Usha V. | Director of IT - Commercial Applications, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Consolidation of data across all sources **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Complexity to figure out all objects across all sources **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Data consolidation and getting it delivered to users in the way they need ### 11. Seamless Data Gathering from Multiple Sources, with Few Drawbacks **Rating:** 3.5/5.0 stars **Reviewed by:** Zaric W. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 17, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** I like the fact that our company can gather data from various sources seamlessly **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** There's not much that I dislike about it. **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** It helps manage our data ### 12. Powerful Data Insights by Bringing All Your Platforms Together **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** What it can do for you to help gain insight into all of your data. It is nice to bring all of the platforms together. **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** How complicated it is to bring all of the data together. The increased security is good but makes it harder to keep everything together. **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** The ability to bring all data together and removing it from the silos it is in. ### 13. Great Salesforce Data Access, But the Interface Doesn’t Feel Native **Rating:** 3.0/5.0 stars **Reviewed by:** Angela C. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** It’s works with salesforce and all the data is available **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** The inter face is not really sales force feel **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Able to have all information easy to access ### 14. Smarter Customer Data for a More Personalized Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Joilma A. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** using customer data more intelligently and viewing the customer as unique **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** using customer data more intelligently but is necessary **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Integrate all channels to enable more personalized interactions. ### 15. Identity Resolution Makes Centralized Client Data Easy to View **Rating:** 4.0/5.0 stars **Reviewed by:** Flávio G. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 17, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Identity resolution, so I can view the centralized data for the client **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** The time between ingestion and segmentation **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** The unification between more than 100 different systems ### 16. Unified Customer View Across Systems, but Token-Based Credits Feel Complicated **Rating:** 3.5/5.0 stars **Reviewed by:** Karthikeyan P. | President, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 17, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Single version of customer if it comes from different system **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Token is express and calculating credit was complicated **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Make a unique customer -up sales and cross ### 17. Easy to Use, but Performance Feels Slow **Rating:** 3.5/5.0 stars **Reviewed by:** Nitish K. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Easy to use. Easy to configure, build and user friendly **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Slow to respond sometimes. Error mechanism need to be handled better **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Unifying data from multiple data sources. ### 18. Easy Data Ingestion in Agentforce, But Not Always Intuitive **Rating:** 3.5/5.0 stars **Reviewed by:** Eric P. | Certified Salesforce.com Administrator, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Easy to ingest data and use it in Agentforce **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** It's not super intuitive. Steep learning curve for setup **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Bringing disparate data sources together for use in SF ### 19. Zero-Copy Architecture and Data 360 Deliver Real Value **Rating:** 5.0/5.0 stars **Reviewed by:** Sibu V. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Like the zero copy architecture with data 360 **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Implementation takes time. Cost is high. **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Customer data is scattered across legacy systems, marketing platforms, and external warehouses ### 20. Kelvin's Data Cloud Review **Rating:** 5.0/5.0 stars **Reviewed by:** Kelvin H. | Consultant - Salesforce Solution Engineer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 16, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** I like how it's declarative. I can retrace my steps. **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** It seems to constantly change so it's difficult to keep up. **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** It's very intuitive and fun to use. ### 21. The Best App for Connecting Systems Together **Rating:** 5.0/5.0 stars **Reviewed by:** Swati M. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** This is the best app for connecting systems together. **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Nothing, we like it overall - please try it **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** It helps us unified profiles and unified individuals ### 22. Connects All Enterprise Data in One Place for Actionable Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Sarfarajey Akram M. | Consulting Architect, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Connect all enterprise data at one place and get insights out of it **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Identity resolution takes hours to complete **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Connect enterprise data, then run segments. ### 23. A Strong Foundation for Data-Driven Agentic Experiences **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Principal Engineer, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** This is the base to create data driven agentic experience **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** There is nothing that i dislike about it **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** To create RAG based agentic exp in Sfdc ### 24. Easy to Navigate and User-Friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Edgar D. | Development Operations Coordinator, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Easy to navigate, even for beginners like me **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** I can't think of anything I dislike since I'm new **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Easy to get data to my whole department ### 25. Consolidates All Our Data in One Place **Rating:** 4.5/5.0 stars **Reviewed by:** Theresa M. | Salesforce COE Sr. Manager , Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Consolidated all data in one place and streamlines processes **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** It is costly to organizations and we are attempting to reduce cost **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Reducing data to streamline process ### 26. Data 360 **Rating:** 4.5/5.0 stars **Reviewed by:** Rishabh V. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Data modeling is the best thing in data 360 **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Data modeling could be better in data cloud **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Streamlining the data via data cloud is best ### 27. Powerful Data Unification, Identity Resolution, and Segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Srinivasan S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Data unification, identity resolution, segmentation **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Unable to do Segmentation on individual demo objects, have to use unified individual **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Unable to do segmentation on individual objects ### 28. Clean Data Consolidation, but the Matching Process Feels Inefficient **Rating:** 2.5/5.0 stars **Reviewed by:** Nicole C. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** clean and consolidate data for my organization **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** the matching process feels very inefficient **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** too many sources of data and it would be good to consolidate ### 29. It helped me unify my company's data **Rating:** 4.5/5.0 stars **Reviewed by:** Eduardo R. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** It helped me unify my company's data **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** The setup can sometimes be confusing and requires study **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** It helps me unify my data ### 30. Easy Setup and Rollout, but Error Capturing Needs Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Shubham K. | Chief Executive Officer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Easy to use and easy to configure and rollout **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Error capturing is not very efficient and great **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Unifying data from multiple streams and unifying them ### 31. All Your Data in One Central Location all your data in a central location **Rating:** 5.0/5.0 stars **Reviewed by:** Jared W. | Salesforce Administrator, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** The ability to have all Data on a central location **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Cost can be an issue if your not prepared **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Keeping our data visible to systems. ### 32. Data 360 Keeps Data Safe, Secure, and Accessible **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan S. | Chief Strategy Officer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Data 360 keeps data safe, secure, and accessible. **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Data 360 can be more expensive than some other alternatives. **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** This benefits us by keeping data safe. ### 33. Excellent Sales Visibility for Key Information **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren W. | Director, Digital Sales Enablement, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** The visibility for sales for key information on together. **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** I do not dislike anything about it currently **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Full customer visibility with click of a button ### 34. Data260 Unlocks Valuable Insights from Our Salesforce Data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Data260 has allowed us to get valuable information out all the data we have in Salesforce. Without that, we wouldn't be able to get any value **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** There is some functionality that is in programs like PowerBI that help us get a little more value. **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** We're getting value out of Data360 because it's allowing us to get valuable information to the sales team. ### 35. Real-Time Data Lake Integration, but Pricing Could Improve **Rating:** 3.5/5.0 stars **Reviewed by:** Antonio R. | Rev sys analyst, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Integrating every data lake in realtime. **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Price is very high high high high highhhhh **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** It’d help to have everything unified and accessible inside sf ### 36. Customer 360 Brings Structured Insurance Data to Life **Rating:** 5.0/5.0 stars **Reviewed by:** Harish L. | Sr Software Engineer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Customer 360 and structure data for Insurance **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Tokens usage and expensive cost for Sales **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Customer 360 for partners and the insured system of Rec. ### 37. Strong Enterprise-Wide Data Retention, Overall Solid Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Karthi M. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Data retention from all over enterprise and use at data **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Need more automation and AI and need extra **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Able to get the data quickly ### 38. Smart Data Processing That Delivers Clear Results **Rating:** 5.0/5.0 stars **Reviewed by:** Diksha g. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** How it’s process the data smartly and provide the output **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** I like nothing about data 360 Salesforce cloud **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** It’s providing data in structured format ### 39. Organizes Data from Multiple Sources with Ease **Rating:** 4.0/5.0 stars **Reviewed by:** Fernanda L. | IT Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Helps to organize our data from different sources **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** It’s expensive, and it’s hard to set up and manage within the organization. **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Organize the data ### 40. Data Everywhere, Insights at a Glance **Rating:** 4.5/5.0 stars **Reviewed by:** Casey M. | Salesforce Solution Architect, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Data from any system is super helpful. Combined many things **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Cost and internal buy in is difficult to get. **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Helps get data accords platforms ### 41. Seamless Marketing Cloud Integration with Other Systems **Rating:** 5.0/5.0 stars **Reviewed by:** Steven W. | Senior Application Developer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** how it works with marketing cloud and how to integrate with other system **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** not enough knowledge article and training online **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** no problem so far ### 42. Powerful Data Integration with Room for AI Enhancement **Rating:** 4.0/5.0 stars **Reviewed by:** Sunil T. | Director, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 17, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** I like the ability to add multiple streams of data using Salesforce Data 360 (formerly Data Cloud). This helps me get a better understanding of the customers by pulling in insights from various sources. **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Sometimes the automating feature does not work, so it takes time to manually tag the data. It would be nice to have the data mapping improved using AI. Also, the initial setup was slightly complicated as it had a learning curve for data mapping. **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** I use Salesforce Data 360 to access and analyze data from multiple sources, giving us a better understanding of customers. ### 43. Comprehensive Data Management, but Needs Enhanced Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Rocky N. | Senior Sales Executive, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** I like the zero copy feature. It helps me reduce historical data costs. **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** I'd say the one to one, I guess, limitation. So one connecting only one data cloud to one Salesforce. Instance is a huge limitation. Ideally, being able to connect one data cloud to multiple Salesforce instances would be a major selling point. **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Salesforce Data 360 helps by ingesting data from multiple sources, establishing data streams, unifying customer data for real-time insights, and enabling personalization at scale. It assists in connecting, matching, and resolving data with reconciliation rules, empowering us to analyze customers on a unified level. ### 44. Strong Sales Cloud Connection, but Overall Experience Needs Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Sohil G. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** How well it connects to sales cloud and other clouds **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** The price point and black box nature of the tool **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Unifying my data ### 45. All My Data in One Place—A Big Win **Rating:** 4.0/5.0 stars **Reviewed by:** Shawna C. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Seeing all my data in one place is very beneficial **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Lots of clicks to navigate through the pages **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Consolidating data from disparate systems ### 46. Seamless Integration That Handles Large External Data with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Amogh P. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** It can integrate and handle external and large data **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Nothing really works good for us. Keep it up **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Integrating data from multiple sources. ### 47. All My Data in One Place—Easy to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Gabriela D. | Head of Client Success - iFood Benefícios, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** All my data is in one place, and it’s easy to use. **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** It’s difficult to connect to order data platforms. **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Velocity for decision-makers. ### 48. Easy Access and Strong Interconnectivity **Rating:** 4.0/5.0 stars **Reviewed by:** David P. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Ease of access and interconnectivity enable for quick information gathering **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Harder to adapt or amend for specific uses **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Customer journey and prospecting information ### 49. Connects Multiple Data Sources Seamlessly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** Ability to connect several data resources **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** No visibility on credit consumption and how to manage them **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** Helping me with admin repetitive tasks ### 50. Unifies Data Silos, Enhances Audience Targeting **Rating:** 3.5/5.0 stars **Reviewed by:** Juan V. | Senior Application Analyst, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Data 360 (formerly Salesforce Data Cloud)?** I like that Salesforce Data 360 (formerly Data Cloud) solves the issue of having silos of data, providing a unified platform which makes it easier to capture the correct audience through segmentation. Additionally, setting it up was easy with the help of partners. **What do you dislike about Data 360 (formerly Salesforce Data Cloud)?** Duplications could be improved also implementation costs **What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?** I use Salesforce Data 360 to unify our data, solving silos and making targeting our audience possible. Segmentations help capture the correct audience. ## Data 360 (formerly Salesforce Data Cloud) Discussions - [What is the benefit of the hub and spoke design of customer 360 Data Manager?](https://www.g2.com/discussions/what-is-the-benefit-of-the-hub-and-spoke-design-of-customer-360-data-manager) - [What is customer 360 Data Manager?](https://www.g2.com/discussions/what-is-customer-360-data-manager) - [What does customer 360 Data Manager provide businesses?](https://www.g2.com/discussions/what-does-customer-360-data-manager-provide-businesses) - [View Data 360 (formerly Salesforce Data Cloud) pricing details and edition comparison](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?page=7&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-09-23+13%3A52%3A39+-0500&secure%5Bsession_id%5D=1558449a-0dba-4fa0-b48f-101ede78c229&secure%5Btoken%5D=abc8a92f5321a85f01b9c47bb540c999fdec6bbe6fca9a5964cca0687c64203d&format=llm_user) ## Data 360 (formerly Salesforce Data Cloud) Features **Additional Functionality** - Data Cleansing - Data Extraction - Third-Party Integrations - Data Verification - Information Governance - Data Capture and Transfer - AI Copilot - Customizable Reports - Data Migration - Behavior Analytics - Real-Time Reporting - Interactive queries - Audit Trail - Multiple Data Sources - Document Storage - Access Controls/Permissions - User Management - AI/Machine Learning - Master Data Management - Task Scheduling - Data Import/Export - Monitoring - Customer Database - Audit Management - Reporting/Analytics - Data Visualization - Collaboration Tools - Workflow Management - Full Text Search - Compliance Management - Generative AI - Data Quality Control - Data Connectors - Automatic Backup - Activity Tracking - Activity Dashboard - Data Security - Data Analysis Tools - Data Synchronization - Metadata Management - Dashboard Creation - Visual Analytics - Secure Data Storage - Data Integration - Database Support **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Import/Export - Collaboration Tools - Real-Time Data - Ad Network Integration **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations - Configurable Workflow - Rules-Based Workflow **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage - Data Visualization **Management** - Hierarchy Management - Reference Data Management - Data Lineage - Metadata Management - Real-Time Data - Workflow Management - Process Management - Catalog Management - Compliance Management - Multi-Channel Management **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning - AI/Machine Learning **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports - Campaign Segmentation **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring - Real-Time Monitoring **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Security** - Access Control - Roles Management - Compliance Management - Deletion Management - Access Controls/Permissions - User Management - Process Management - Audit Management - Metadata Management **Functionality ** - Multi-Domain - Match & Merge - Relationship Mapping - User Interface - Data Mapping **Security** - Data Governance - Data Masking **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization - Advertising Management - Performance Management - Campaign Management - Data Storage Management - Customer Experience Management **Data Quality** - Data Preparation - Data Distribution - Data Unification **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Maintainence** - Data Quality Management - Policy Management - Data Storage Management **Additional Functionality** - Contact Database - AI Copilot - Data Migration - Engagement Tracking - Data Visualization - Audience Targeting - Data Capture and Transfer - Competitive Analysis - Generative AI - Reporting/Analytics - Data Synchronization - CRM - Content Library - Data Mapping - Customer Journey Mapping - API - SMS Marketing - Data Recovery - Drip Campaigns - Customer Database - Email Marketing - Data Profiling - Multi-Channel Marketing - Real-Time Analytics - Click Tracking - Behavior Tracking - Real-Time Reporting - Data Transformation - Multi-Campaign - A/B Testing - Campaign Analytics - Data Verification - Data Extraction - Behavioral Analytics - Multiple Data Sources - Reporting & Statistics - ROI Tracking - Predictive Analytics **Additional Functionality** - Reporting/Analytics - Alerts/Notifications - Multiple Data Sources - Data Migration - Third-Party Integrations - Access Controls/Permissions - Monitoring - Data Quality Control - Data Profiling - Collaboration Tools - AI Copilot - Performance Metrics - Role-Based Permissions - Drag & Drop - Data Connectors - Audit Trail - Data Verification - Data Extraction - Deduplication - Visualization - Data Capture and Transfer - Data Import/Export - API - Generative AI - Activity Tracking - Data Visualization - Activity Dashboard - Version Control **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Third-Party Integrations - Active Directory Integration **Additional Functionality** - AI Copilot - Reporting & Statistics - Data Migration - Archiving & Retention - Data Capture and Transfer - Audit Trail - Data Synchronization - Single Sign On - Customizable Reports - Data Profiling - Authentication - Role-Based Permissions - Tagging - Secure Data Storage - Data Security - HIPAA Compliant - SSL Security - Risk Assessment - Data Mapping - Search/Filter - Self Service Portal - Multiple Data Sources - Document Storage - API - Activity Tracking - Automatic Backup - Visual Analytics ## Top Data 360 (formerly Salesforce Data Cloud) Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (556 reviews) - [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) - 4.3/5.0 (443 reviews) - 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