I like how easy it is to use with the MCP or their agent functionality. Session Replay is a game changer.

A few days after we changed the onboarding flow, we noticed a drop in activation, but the main dashboard didn’t make it clear what had actually gone wrong. Traffic was still growing, signups were still coming in, and the problem wasn’t affecting every user. To dig in, we built a Funnel in Product Analytics from signup_completed to workspace_created and first_project_created, and then segmented the results by plan and device. The loss was concentrated among mobile users coming from a specific campaign. From that same funnel step, we opened the related Session Replays and watched people select an option, try to continue, and then miss the button because it stayed below the visible part of the screen. That direct link between the metric and the real user experience is where PostHog becomes especially useful for us. In other setups, I can see that conversion dropped, but then I have to copy identifiers, hunt for sessions in another platform, and hope I’m still looking at the right cohort. Here, we can go from a segment in Trends, Funnels, Retention, or Paths straight into the relevant recordings without having to rebuild the context manually. Autocapture also gives us a helpful baseline for pageviews, clicks, and form submissions before we decide which events are important enough to instrument properly.

PostHog stands out because it turns raw activity into meaningful insights without feeling overly technical or overwhelming.