A lot of useful features such as error tracking, feature flags configuration, session replays and source map upload to name a few. Easy to integrate with your application.

What I like best about PostHog is that it bundles product analytics, session recordings, and event tracking all in one tool without forcing us to stitch together three separate services. I’m Moritz Ecinu, Business Systems & Digital Operations Specialist at Santa Fe Digital Labs out in New Mexico. Most days I’m spinning up new SaaS tools, adjusting role permissions, troubleshooting webhooks, cleaning CSV imports, and walking our sales, delivery, finance and marketing teams through new platforms. We build custom websites and digital experiences for our clients, and we also use it to track how our own agency website visitors move through our lead flow. Before PostHog, we were juggling a few different tools: one for basic page analytics, another to watch user sessions, and a separate service just to set up custom event triggers. Keeping them synced and aligned was a constant hassle. The self-host option plus cloud flexibility is a huge plus for us, but what really sold me is how simple it is to capture events right on the fly. I don’t need to bug our devs every single time marketing wants to track a new button click or form submission. A couple months ago, we launched a new case study download flow on our site, plus a calendar booking widget for discovery calls. I dropped in the snippet, set up custom events for each step, and built a funnel to see where prospects dropped off. It quickly showed that a lot of people started filling out the booking form but bailed when they hit the optional budget field. Our marketing team simplified that field, made it totally optional, and within a couple weeks our booked consultation numbers ticked up. That insight came straight from watching those recorded sessions and funnel data inside PostHog. I also really value how easy it is to create feature flags. We often roll out changes to our client sites in phases. We can release a new UI tweak only to a small test group first, watch how users interact with it, and catch friction before pushing it out to all visitors. That reduces the risk of breaking a client-facing experience unexpectedly. It’s great for our agency work because we juggle dozens of separate client sites and don’t want to roll out untested changes blindly. Permission controls work well for our team structure too. I can create restricted dashboards for our marketing lead so they can review funnels and conversion trends, without letting them modify event setup or feature flag rules. That keeps our tracking configuration consistent, and I don’t have to worry about someone accidentally deleting critical events we rely on for reporting.

I enjoy the simplicity of using PostHog and the great team behind the project. The open-source aspect and the generous free tier are fantastic additions. The setup process was really easy to follow, making it convenient to get started.