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Digital Asset Management reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Digital Asset Management Software

Digital asset management (DAM) software catalogues and maintains repositories of media files such as photos, audio files, and video files. By applying metadata taxonomies to assets, users are able to group, search, and distribute files. DAM solutions often come with other features such as powerful import and export functionality, versioning, preview and thumbnail views of assets optimized for processing speed, and automatic conversion of files to different file types or file sizes. DAM systems are often implemented by marketing and operations teams across various industries for help in defining and managing their online brands. These products can also be used to reduce the duplication of an organization’s assets, maintain up-to-date collections, and control security of assets with role-based permissions. Some businesses assign specific individuals as DAM administrators or “librarians" to oversee these assets and ensure they follow established brand-specific guidelines. Many DAM products integrate with other management software like those in our Enterprise Content Management category and Web Content Management category, as well as with various other creative software including website builders and content marketing software tools.

To qualify for inclusion in the Digital Asset Management category, a product must:

Provide storage for company-wide rich media files, such as photos, sound files, and videos, as well as presentations and graphics, specifically related to company branding
Allow users to tag assets and search for and access files as needed
Offer tools for managing rights and permissions of media content for external use and embedding on internal or external websites

Top 10 Digital Asset Management Software

  • Widen
  • PhotoShelter for Brands
  • Brandfolder
  • Bynder
  • Canto
  • Image Relay
  • IntelligenceBank
  • ImageKit
  • Syndigo Content Experience Hub

Compare Digital Asset Management Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(381)4.6 out of 5
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Recognized as the G2 Crowd Leader for digital asset management, Widen serves mid-to-large organizations with a data-driven platform, the Widen Collective. Widen's six integrated applications encompass digital asset management, product information management, and marketing resource management solutions, integrating with over 50 apps from creative suites to project management, AI, and marketing and sales tools. Power your content management needs with award-winning tools and service beyond compare

(792)4.3 out of 5
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Your team needs to share photos and videos quickly and constantly to tell your brand’s story - but the old ways of managing your files can’t keep up. With PhotoShelter for Brands, formerly known as Libris, you’ll be able to move creative files from point A to point B instantly and unlock the possibilities of your brand’s most powerful moments.

(797)4.5 out of 5
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Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. Brandfolder is more than just storage for your digital assets; with our solution’s cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotat

(151)4.5 out of 5
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Bynder helps over a million creative, branding, and marketing professionals accelerate the creation of video and other content, get the right assets to the people and systems that need them, and ensure brand compliance. A G2 Leader in Digital Asset Management for 2020, Bynder is used by brands like Puma, Spotify, TED, and Five Guys to get content and campaigns to market faster and accelerate the end-to-end creative content lifecycle. === Bynder Digital Asset Management modules and functionalit

(385)4.3 out of 5
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Canto helps unlock your team and unleash your brand with the simplest, yet most powerful DAM system on the market. Marketing teams across all industries trust Canto to organize, secure and share visual brand assets with ease. It gives your team the power to easily tag, collaborate and report on company-wide digital assets in a visual environment. Canto has over 25 years of experience in the digital asset management industry and thousands of brands around the world rely on us to centralize their

(480)4.6 out of 5
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Entry Level Price:Starting at $99 per month

Digital asset management with Image Relay will put an end to scattered assets, annoying file requests, frustrating searches, broken sharing tools, and give you back time for your favorite things. Some of the world's most recognized brands rely on Image Relay to upload, organize, monitor, manage, and distribute their files from one centralized, secure, easy-to-use spot in the cloud.

(1,415)4.6 out of 5
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Entry Level Price:$8 seat / month Work OS is an open platform where anyone can create the tools they need to run every aspect of their work. The easy-to-use, visual interface includes building blocks like Apps and integrations, allowing teams to seamlessly build or customize the work solutions of their dreams. Whether you need to streamline your sales pipeline, want to create a marketing campaign process, run a robust CRM, or build a project management tracker – provides a collaborative space for your team

(145)4.8 out of 5
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IntelligenceBank is the industry leading Enterprise DAM platform for streamlining processes around your marketing content and protecting your brand and compliance requirements. Our beautifully designed platform simplifies managing creative projects as well as sharing, distributing and reporting on brand assets. With lightning-fast search, custom brand portals, project management and calendars, online creative briefs, web to print templates, brand guidelines and killer workflow for creative app

(48)4.7 out of 5 is a complete image management and delivery solution for websites and apps to deliver high-quality visuals without compromising performance. Whether you are operating an e-commerce store or a content website or a travel website, with ImageKit, you can: - Simplify your image management and delivery process with a smart image CDN built to work with your existing infrastructure. - Plug-in your existing storage or CMS/DAM instantly to leverage ImageKit's image delivery features within

Syndigo's Content Experience Hub Platform allows retailers, distributors and manufacturers to access all of their product data and digital assets from one single location. With this product suppliers and manufacturers can now be sure all their sales channels have the same rich product information. Through the standardized content, retailers can now consume far more data than ever before. Allowing for a faster speed to market and an expansion of product lines in-store and online.

(98)4.4 out of 5
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Salsify empowers brand manufacturers to deliver the product experience consumers demand anywhere they choose to shop online. Our product experience management platform (PXM) combines the power of PIM and DAM capabilities, the industry’s broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint. The world’s biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on

(80)4.4 out of 5
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MediaValet is a cloud-based DAM that helps Marketing and Creative Teams easily manage, collaborate on and distribute their digital assets and content. With unlimited users, support and training, teams worldwide can access the content they need, whenever and wherever they need it. Built on Microsoft Azure, MediaValet is fast and easy to use. It's trusted by global brands like Brand USA, Razer, Margaritaville, Experian and more.

(32)4.0 out of 5

AP ENPS Anywhere is enhanced with the worlds best mobile functionality.

(251)4.3 out of 5
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Entry Level Price:$399 per month

Wiredrive helps companies overcome their fastest growing problem: media management and new business development. Wiredrive has become the industry standard for quick multimedia presentations for pitches, review, approval, and digital delivery. Wiredrive library puts your entire media vault at your fingertips. With the ability to search by category, multiple keywords, and date, it enables your creatives to unfettered access to search, identify, assemble, present and track viewer behavior anywhe

(158)4.6 out of 5

Daminion is a simple but very powerful tool for managing your digital assets. Daminion is used by more than 600 companies around the world in various industries, including game development, textile design, architecture and many others. We help production, marketing, design and sales teams to do their work faster and more efficiently. We've been helping large companies and small teams centralize, organize, and protect their digital assets for over 20 years. Daminion comes in both cloud and on-

(49)4.6 out of 5
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NetX is an affordable, easy-to-use Digital Asset Management platform with a knowledgeable, helpful team. With 20 years of DAM experience, NetX can guide your team through a successful implementation based on tried and true best practices and decades of use cases. We'll get your team set up and trained to make any future changes to your DAM workflows. Our UI is clean and intuitive, leading to a quick user-adoption rate! Our customers continually describe our UI as "extremely easy to use," our tea

(33)4.8 out of 5
Entry Level Price:$0 for 30 days

Kontainer is the most elegant and user friendly DAM + PIM for companies and organisations that wishes to organize product data, images, videos, sizeguides etc. in a professional platform where it is easy to search and share digital assets internal and external. A professional and GDPR secure B2B alternative to Dropbox, WeTransfer etc. Kontainer provides industry specific features and integrations that supports your companys use of digital assets across different platforms and channels. We inte

(113)4.3 out of 5
Entry Level Price:$3.99 per month

pCloud is a cloud- based digital asset management platform and cloud storage that provides access to all your digital content including images,video, audio,documents, and more- anytime, anywhere,on any device. Keep all of your important files safe and centralized in one place. You can share with team members, clients, etc. across the globe and give them controlled access and permissions to your digital library. It has a user-friendly interface that clearly shows where everything is located and

(70)4.6 out of 5
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Mediafly powers sales success. It’s 2020, and in the sales biz the status quo just doesn’t cut it. Today’s buyers crave compelling, collaborative, value-based sales experiences that shine a light on their unique challenges. Can your sellers deliver? We can help. Whether you’re looking for a quick-start, turnkey solution or fully custom sales presentation application, our suite of sales enablement and content management tools makes it easy for any company, regardless of size or digital maturity,

(22)4.8 out of 5
Entry Level Price:$29 per month

Filecamp is the affordable online DAM platform developed to optimize the way, especially creative businesses, share and collaborate on files. Utilize Filecamp as your Lightweight Digital Asset Management platform and as your routine file sending and receiving method. You can quickly search for files and folders, manage keywords, add users, manage their permissions, and collaborate on files without becoming an IT expert. Customize your Filecamp account to feature your company logo and color the

(24)4.5 out of 5

Software applications and platforms that help consumers enjoy their photos, videos and music. Its Nero MediaHome platform enables consumers to access, enhance and share their digital content across PCs, smart phones, tablets and online social networks.

(22)4.6 out of 5
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Highly rated for ease of use and quality of support, Frontify goes beyond a standard DAM to offer an all-in-one brand management solution. With Frontify, you can centralize assets, streamline collaboration, and improve brand consistency across every touchpoint. To date, Frontify has helped more than 2,500 brands worldwide, including Facebook, Dyson, Lufthansa, and Vodafone. Book a custom demo to see how our intuitive platform can centralize your assets and help your brand thrive.

(41)3.9 out of 5

Accelerate reach, revenue and ratings Get the newsroom efficiency and management you need to be the first to deliver breaking news. Avid iNEWS is a core element of the complete Avid story-centric workflow, serving as the dynamic nerve center of content creation and distribution. From planning and resourcing, to on-air delivery, this integrated new workflow enables you to create and deliver multiple angles of a story to larger and wider audiences across TV, websites, mobile apps, and social media

(46)4.7 out of 5

OpenAsset is the only Digital Asset Management system tailored to the AEC and Real Estate industries. A cloud-based DAM designed for managing digital assets by property or project allowing you to simply store, find, use and share files. OpenAsset also allows you to store your employee digital assets and connect them to projects with the ability to create employee resumes in minutes. Artificial intelligence supports our features to save you time and resource in managing images. We offer team and

(97)4.0 out of 5

Extensis Portfolio is the industry’s most usable, flexible, and supported digital asset management solution for organizations and workgroups of all sizes wrestling with an ever-growing volume of digital content. By delivering visual and contextual insight for every file, Portfolio helps workflows move faster and people connect to their assets, projects, and partners. Recognizing that asset usability is business-critical to many departments and divisions beyond marketing and creative teams, Port

(18)4.8 out of 5
Entry Level Price:$30 per user per month

Mediafly’s iPresent content management platform enables sales organizations to effortlessly upload and distribute sales collateral and analyze sales content consumption. Our stunning built-in menus and templates empower sellers to lead customized and interactive presentations that keep buyers engaged. With the iPresent platform from Mediafly, you can: - Eliminate risk with affordable, monthly subscription options - Launch beautiful sales applications in minutes - Access content from laptops, t

(36)4.6 out of 5
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Accelerate ecommerce and improve customer experiences with DAM + PIM (Also known as PRODUCT CONTENT MANAGEMENT) is everything you can imagine in a DAM, + additional features that assist product brands. will help your company leverage any existing product data to automate and organize all your digital assets and other content AND deliver it to sales and channels with ease! Whether you have 10 products or 10,000 products, has got you covered and unlike the other

(26)4.0 out of 5

CONTENTdm is a service used by many different types of libraries, historical societies and museums that gives you the tools to build, showcase and preserve your digital collections. With CONTENTdm, you increase the visibility of your digital collections with a website customized for your community that includes search engine optimization and the capability to share your metadata in WorldCat and other repositories where people search for information. CONTENTdm allows you to: • store items in an

(186)4.5 out of 5
Entry Level Price:Free Single user

Lucidpress is a design & brand templating platform that empowers non-designers in your company to create and distribute marketing collateral all on their own (without going off brand). Lockable templates protect your brand while allowing colleagues to make small design tweaks and customizations, easing the workload off your creative team. Say goodbye to rogue branding forever with Lucidpress --the brand templating platform trusted by over 8 million users worldwide.

(21)4.8 out of 5
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BAM! puts world-class B2B selling and sales training tools in your pocket. Visual. Simple. Interactive. BAM!

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Check out the G2 Grid® for the top Digital Asset Management Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
High Performers
Bynder Webdam
MediaCentral l Asset Management
CELUM ContentHub
Asset Bank
Image Relay
PhotoShelter for Brands
Syndigo Content Experience Hub
Data Dwell Digital Asset Management
Oracle Content and Experience Cloud
Nero 9
Market Presence

Learn More About Digital Asset Management Software

What is Digital Asset Management Software?

At one point known as media asset management, digital asset management software allows users to create, review, approve, store, and use branded content from one comprehensive application. The goal of a digital asset management system is to provide structure to the workflow and lifecycle of a business’ digital assets, including videos, images, audio files, design files, and presentations. Many products will offer additional features such as workflow automation, usage tracking, and integrations with other software, including content management systems.

While most content management systems are used to create, file, and store any type of content generally, digital asset management software is intended specifically for branded rich media files. Because DAMs are built to handle larger files, they typically provide more cloud storage space than typical content management systems. They also have more powerful importing and exporting capabilities to account for the size of the files being moved.

An early step when considering DAMs should be to determine which kinds of files constitute your media library. Your organization might mostly store images and photographs, or perhaps you’re looking for an efficient way to browse and manage video and audio clips. Some products support only one medium, and some are optimized for rich media better than others, in terms of file type support and performance. Investigate which platforms can handle all the file types you need with optimal performance and management features.

For a system not designed to support a large library, increasing the number of assets can compromise a digital asset management system’s performance and functionality. For large, unwieldy collections, choose a product that can scale accordingly, not only in terms of data requirements and performance, but also one that supports metadata and organizational schema that will make navigating your collection easy and useful for your users. Large-scale products can become costly, however, so finding the sweet spot of capabilities, performance, and affordability is the end goal of any discernment process.

Why Use Digital Asset Management Software?

Organizations implement DAM systems so that users can quickly navigate their digital libraries and find the assets they need. There’s no reason to purchase a DAM product unless you will be able to structure your collection into an easy and logical schema that works for your firm and your users. Many factors contribute to a digital asset management tool’s usefulness.

Metadata – The metadata structure must be flexible or robust enough to effectively organize your assets. Automating and streamlining metadata collection and being able to define custom fields and an internal taxonomy will all contribute to a well organized library.

Permissions – Likely, not everyone at your organization needs access to every asset, and the more sensitive the assets, the more strict your security permissions need to be. This becomes even more important when sharing assets outside of your organization. Having a granular permissions structure will keep each user perusing the assets that pertain to them and limit needless searching and filtering.

Interface – A perfect organizational schema is moot if the program’s navigational interface can’t make use of it. A user should be able to intuitively filter, search, and scroll through assets and easily view pertinent details and useful thumbnails.

Additional reasons to implement a digital asset management system include:

Ensured correct versioning – Teams don’t want to fumble around a content management system in search of the updated version of a video or presentation. Digital asset management systems can host multiple versions of an asset, allowing users to select which they want to export for use.

Mobility – Companies conduct business everywhere, from their home office to overseas, and most work can happen over a video call. A well-managed digital asset management system means a team has access to the right materials from anywhere at any time.

Ease of navigation – Metadata content search makes finding a company’s assets a breeze, with most DAM systems also providing file previews and thumbnails, easing the process even further.

Workflow efficiency – Digital asset management software can automate the workflow of an asset by automatically changing files types, sending notifications to relevant parties for review, or applying metadata taxonomy before file storage.

Brand management – A digital asset management system facilitates brand consistency by ensuring that operations teams and marketers have access to the correct branded assets when they need them.

Time effective — With a streamlined digital filing system, employees are able to turn their attention to more heavily weighted job tasks. Some DAM software even allow for task automation so employees spend less time performing mundane duties.

Waste reduction — DAM software helps reduce material paper waste by offering a digital repository for documents and files. This also reduces the amount of physical space that companies would otherwise require to house thousands of documents.

Integrations — Digital assets rarely exist in isolation. They’re put to use for creative projects, web pages, reports, proposal documents, and sales materials. Likewise, your DAM tool exists in a larger ecosystem of digital tools that your users are taking advantage of. Useful APIs and out-of-the-box integrations help users be more productive by linking their tools and workflows together. Be sure to investigate which DAM products will cooperate with the software you have already implemented for your teams.

Who Uses Digital Asset Management Software?

Organizations in many different industries implement DAM solutions—each with their own requirements and parameters. News organizations will likely need a product with powerful editing capabilities (especially for photographs) and definable workflows for approvals. A marketing department will likely look for an easy-to-use product that can transform all creative marketing materials into different file types and sizes and that can share assets outside of the organization. A government institution will have greater focus on security and permission structure.

Many DAM products specialize in providing certain industry solutions and claim to be optimized for those specific use cases. Other products specialize in certain functionalities, or they offer a flexible platform to customize your own solution. Your industry’s standards are a great reference point to begin defining a list of critical features.

Teams that handle digital asset management software include:

Creative teams — Creative teams can begin the ideation process collaboratively within many DAM systems, and some even provide tools that allow them to design assets as well. After the assets have been designed, they can be imported into software. Metadata is then applied to these assets for them to be found later by operations teams and marketers once they need them.

Operations — Many large companies will have operational staff handle their digital asset management system to further ensure clear taxonomies and correct versioning. Some operations teams even have dedicated members who handle digital asset management system curation.

Marketers – Marketing teams can pull brand assets from the DAM system at any time to any supported device or software. The powerful export capability of DAM solutions allows users to then pull these assets on to web pages, presentations, or in print.

Digital Asset Management Software Features

While digital asset management systems will have myriad features depending on the individual product in question, these are the basic features that all, or nearly all, DAM software will have.

Importing and exporting — Allows users to import and export their digital assets into the DAM system. When an asset is imported, the user can manually tag and catalog it, or the system will do so automatically using metadata.

Indexing and search — Allows users to easily find their assets via a searchable index that sorts media by its content or metadata. Users can return to their cataloged assets and find them using the aforementioned criteria.

Access control – Provides varying levels of access to content based on predetermined but fluctuating roles.

While all digital asset management systems will include the previously mentioned features, these functions are featured in many offerings, but not all of them. In some cases, these features are becoming more popular with time, especially in the case of metadata and versioning.

Metadata – Automatically adds descriptive metadata such as file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.

Versioning – Keeps track of incrementally changing versions of the same asset.

File preview – Allows user to preview large image files and video storyboards.

File transformation – Automatically or manually converts files into different sizes or file formats within the system.

Workflow management – Creates rules that automate processes, such as converting assets into certain file types or routing projects to certain users for review and approval.

Potential Issues with Digital Asset Management Software

Requires a dedicated librarian — While this is not always the case, oftentimes companies are handling terabytes worth of digital assets that must be curated. Without a dedicated curator, it can be difficult for a team to take time to understand how to handle a full DAM system. A Digital Asset Coordinator will know when and how to organize a company’s digital assets, and without one, a large business will feel lost in their digital asset management system.