What do you like best?
The data always have to be analyzed to obtain metrics and reports that serve to improve the activity in a company. The great thing about Amplitude Analytics is that it is a tool for novices, you do not need to have a very extensive knowledge in data and information analysis, as it guides you through the process and shows you which elements you should check, which are the most important and you break down the information in detail.
The comparison between different data sets is also essential. When you have many products if you have a tool that allows you to see how both have worked and see where each of them is best, it helps you in the future when you sell new products to improve the areas where they have gone wrong.
This ability to compare several elements also gives you clearer data about the strength and weakness of each section.
What do you dislike?
Customizing a report is somewhat complex at the beginning and is quite important, since with the personalization you generate an adaptation to your own needs. After a time of reading and checking things we were able to adapt the customized reports, but I think they could facilitate the process in future updates.
Recommendations to others considering the product:
Get detailed information about everything that happens in your company, with your products, with your advertising and in general any movement of information that occurs within your organization is what you can get if you use Amplitude Analytics.
If you want your company to grow and also improve several business areas, especially those dedicated to sales and advertising, this software can be a breakthrough that drives both your company and your business image, since you can learn to better manage data obtained.
What problems are you solving with the product? What benefits have you realized?
By being able to integrate and join several data from third-party applications within Amplitude Analytics, what we achieve in our company is that we have a multitude of data in one place. As we have all these data integrated into a single system, it is much easier to check the metrics, make reports, analyze the details ... It gives us many facilities so that we can have a more global and at the same time more detailed vision of our business , our product and also our sales.
In addition to facilitating the process, with the information we have obtained over time we have also made changes in our sales and advertising system, obtaining more profitability in our company.