StackAdapt Reviews & Product Details

StackAdapt has invested on machine learning and AI, to help us in clients optimization, making campaigns decisions and ensure brilliant audience targeting

The app has Ivy, a powerful AI assistant that facilitates planning and optimizing of our campaigns

StackAdapt has solid outreach channels that display content that includes video, audio and even texts that facilitates the campaigns

The solid targeting capabilities from StackAdapt assists in acquiring first class customer data and this includes systematic behavioral analytics

StackAdapt has powerful scalability and automation, something that facilitates the execution of large marketing campaigns, snd in case some adjustments are needed, the AI assistant is present

The program brings the creative support to users, where ads are automatically created and delivered by sharing in diverse channels

The level of transparency concerning the placed ads and campaigns performance is well captured by this software Review collected by and hosted on G2.com.

StackAdapt lacks full transparency, where some costs are hidden or less disclosed and this results to high CPMs.

StackAdapt has a relatively complex system that demands extra learning and understanding Review collected by and hosted on G2.com.

StackAdapt offers remarkable flexibility, enabling us to run a variety of ads across multiple channels, whether in the form of content, audio, video, or text. The platform leverages AI to optimize marketing campaigns, collaborating with creative teams to deliver valuable content. Its powerful data hub makes it easy to upload files and target the right audience or market. StackAdapt also features a unified dashboard that provides comprehensive performance reports across all channels, including emails and ads. The program integrates seamlessly with both paid and owned media, all aimed at capturing the customer journey. It excels in advanced targeting, providing a robust audience segmentation mechanism. Additionally, StackAdapt has introduced a self-service option that helps us manage campaigns efficiently and ensures customers receive positive feedback. Review collected by and hosted on G2.com.

StackAdapt struggles with budget burn, which can result in unexpectedly high financial costs, especially during large or robust campaigns. The platform would benefit from stronger controls or limitations, particularly regarding financial management for ads and other advertising strategies. Review collected by and hosted on G2.com.

What i like most is the slap-up interface which is sweet and straightforward for ease of use. Great with it versatility for cross channel integration to my campaigns to reach a wider audience. Robust with audience targeting based on interest and behavior for efficient segmentation. One of my favorite feature is campaign optimization with real-time analytics and performance tracking to be able to know if our campaigns are bearing any fruits with conversion. Astutely stand out with data insights which are super helpful for data driven decisions. Review collected by and hosted on G2.com.

I love it as multipurpose solution with audience targeting, campaign optimization, cross channel integration and data insights to makes it incredibly stand out against the rest. Review collected by and hosted on G2.com.

I love using StackAdapt for running programmatic campaigns as it provides excellent client service, saving precious time and allowing me to focus on strategic planning and decision-making. Their client services always deliver best-in-class support to all accounts, which makes a significant difference in managing campaigns. I am particularly impressed with StackAdapt's Dynamic Creative Optimization (DCO) capabilities that are available at no cost, offering easy reporting integration and actionable insights. The initial setup of StackAdapt was very easy for my team, and it provides better scalability with DOOH campaigns, which has been a significant advantage. I also greatly appreciate the seamless reporting integration, which makes extracting and applying insights straightforward and efficient. StackAdapt's emphasis on providing truly outstanding client services combined with their effective tech solutions makes it a standout choice for my business needs. Review collected by and hosted on G2.com.

I find the inventory access to be lacking, particularly when it comes to platforms like Netflix. Although there have been improvements, there is still room for growth in this area. Review collected by and hosted on G2.com.

I find StackAdapt to be an outstanding demand side platform due to its excellent mix of product features and customer support, which stands out compared to other DSPs. Its self-serve model allowed us to start testing it swiftly, with customer support assisting us throughout the setup process. Setting up StackAdapt was remarkably easy, and the universal pixel feature expedited our access to their DSP. The customer support was unexpectedly proactive and helpful in troubleshooting and answering our questions, enabling us to be fully operational within a week. StackAdapt has resolved previous challenges we faced in accessing inventory sources by consolidating everything with our other systems, including Looker Studio, which is incredibly beneficial. I appreciate StackAdapt's exceptional post-campaign reporting capabilities, particularly the feature for conversion lift studies that help prove the ROI of our marketing campaigns. Building campaigns with StackAdapt is user-friendly and intuitive, despite the complex nature of DSPs. The platform's documentation is thorough and dependable. Additionally, the integration with Looker Studio and LiveRamp enhances our ability to conduct reporting, analytics, and audience connectivity effectively. Overall, StackAdapt offers a streamlined experience that is both simple to understand and provides depth and complexity when we need it. Review collected by and hosted on G2.com.

I dislike the requirement to select numerous checkboxes for accessing specific reporting data such as demographics, age ranges, and gender. This step is necessary even if I do not want to use those criteria in my campaign, making it an unnecessary restriction. Review collected by and hosted on G2.com.

StackAdapt is comprehensive in supporting CTV, video, audio and others, which facilitates in campaigns management

The program has a vibrant machine learning features that ensures our targeting abilities are optimal

StackAdapt has effective and responsive performance in matters help and this ensures easy account management

The handling of diverse and growing campaigns makes it possible for us to deal with large volumes of information and content

The program is systematic and programmatic in addressing campaigns and communication Review collected by and hosted on G2.com.

The budget threshold of StackAdapt is way above the normal limit, more so for firms in the phase of startup or development

The premium version of StackAdapt lacks transparency and understanding, where subscribers struggle to comprehend the software costs Review collected by and hosted on G2.com.

The customer support team was responsive, and account management made a genuine effort to assist us throughout the test. Despite their efforts, the results did not meet expectations, and we ultimately found better efficiency and ROI with other platforms. Review collected by and hosted on G2.com.

We tested StackAdapt for one month to compare results with Mountain and Google. During this time, we found that CPCs were consistently 3–4x higher than on other platforms, making it difficult to achieve an efficient return on spend. Overall performance fell short of expectations and significantly underperformed compared to competitors. Review collected by and hosted on G2.com.

While we are set up as a self-serve account, we still work with fantastic account managers who are supportive and helpful for any request that we bring to them. We work with very specific targeting parameters for many of our accounts, and StackAdapt is one of, if not the only platform that has been able to meet all of them. The platform itself is user friendly and easy to use, and setup and training were both straightforward. Campaigns can be monitored and updates can be made in real time to optimize performance.

We've also found that StackAdapt drives much better quality traffic to our landing pages. We see more backend engagement and less traffic from junk or MFA sites. StackAdapt is also consistently updating their features and offerings, adding new partnerships and opportunities based on feedback from users.

As a whole, it's a cost-efficient DSP with an extremely helpful support system. Review collected by and hosted on G2.com.

We have found that StackAdapt does have somewhat higher CPM's that some other platforms. However, since there is no retainer associated with using StackAdapt, and the traffic itself is higher quality, we feel that it balances out.

Some of their custom solutions are still in flux, with minimum spend requirements changing, which has made planning a couple of campaigns a challenge. Review collected by and hosted on G2.com.

I love the team at StackAdapt! They are always super helpful and informative - whether it be campaign strategy to providing updates about campaign performance. Review collected by and hosted on G2.com.

There is not much to dislike about StackAdapt. The only thing I can say is that there is always a lot going on and new features/products being released and it can be dificult to keep up with it all. Review collected by and hosted on G2.com.

I use StackAdapt for programmatic advertising across various industries, and I appreciate its ability to provide access to a wider inventory than other platforms like Google Ads. This capability allows me to cater to clients with diverse budget ranges effectively. I find StackAdapt easy to use, which simplifies the management of advertising campaigns. Our account executives have been exceptionally helpful, offering strategic insights and recommendations that enhance my client interactions and pitches. I value StackAdapt's commitment to continuous innovation, which keeps it competitive in the advertising technology space. Furthermore, StackAdapt's customer service is superior to what we've experienced with previous platforms, and its reporting capabilities are robust. The initial setup process was straightforward, and based on these experiences; I highly recommend StackAdapt to colleagues or friends, reflected in my likelihood rating of 10 out of 10. Review collected by and hosted on G2.com.

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