Lead Forensics Reviews & Product Details

This tool excels at showing you which companies have visited your website, what they viewed, and how long they spent on each item. I find it very user-friendly, making it simple to reach out to potential leads. It’s also valuable for customer service and upselling to existing customers. The daily and weekly email summaries help me stay updated on website activity without taking up too much of my time, allowing me to respond quickly to new leads. Jack, our Customer Success Manager, is always helpful and provides individual support to clarify data and generate reports. The virtual group training sessions I’ve attended have been well-structured and thoughtfully implemented, offering plenty of insights and actionable ideas. Review collected by and hosted on G2.com.

One of the most time-consuming aspects of using the software is researching a contact. Since we often interact with many individuals within a business, it can be challenging to determine exactly who was viewing the website. The Catering Managers, who are usually our primary contacts, are rarely listed among the available contacts or on LinkedIn. As a result, I often find myself having to make phone calls without knowing the specific person to ask for. Review collected by and hosted on G2.com.

Lead Forensics gives us visibility into high-intent B2B traffic that would otherwise be completely anonymous. We rely on it daily to understand which companies are engaging with our site, what pages they view, and how that behavior aligns with real sales conversations. It’s especially valuable for longer, high-value sales cycles where visitors don’t immediately fill out a form. The platform is intuitive, actionable, and far more useful than traditional analytics alone. Review collected by and hosted on G2.com.

One limitation is that identification works from visitors browsing on a company network, so traffic coming from personal devices or home internet can be harder to attribute at the company level. That’s an inherent constraint of the technology rather than the platform itself. Review collected by and hosted on G2.com.

Joseph Stone (Joe) has been amazing to work with. From day one he has been knowledgeable, proactive, and genuinely invested in helping us get the most out of Lead Forensics. He has given me the tools and confidence to use the platform far more effectively, always taking the time to explain things clearly and tailor guidance to what we actually need.

What I have appreciated most is his responsiveness and consistency - whenever I have a question or need support, Joe is there with a helpful, practical answer and a clear next step. His expertise has made a real difference to our setup and day-to-day use.

Lead Forensics itself has been a valuable tool for us. It gives strong visibility on who is visiting our website, helps us uncover opportunities we would otherwise miss, and supports better, more timely follow-up. With Joe's support, we have been able to sharpen how we use the insights and turn them into real marketing and sales value. Highly recommended. Review collected by and hosted on G2.com.

If I had to pick anything, it is that the platform can feel a bit complex at first and takes time to get fully confident with all the features. There is a lot of capability, which is great, but it does mean the learning curve is slightly steeper than expected.

To get the most out of it, you really benefit from having dedicated support or training alongside you. The tool is powerful, but it is not always plug-and-play, and having someone guide you through setup, best practices, and how to interpret the insights makes a big difference. Review collected by and hosted on G2.com.

We use Lead Forensics as a means to track activity across our website and identify potential warmer sales opportunities to follow-up on. We also use it to track known prospects and existing customers to identify up-sell opportunities. I like that Lead Forensics provides a simple to use Visitor List dashboard that provides all the information needed, including which sites/pages have been visited, time spent on each page and total number of visits. Additionally, the reporting functionality allows us to identify which pages and industries are most frequently coming to our website. Review collected by and hosted on G2.com.

The contact search functionality is useful, however, I do sometimes find that the known contacts within Lead Forensics don't always match with the known contacts from an organisations LinkedIn page. This does leave some gaps when collating contact data on prospective individuals. Review collected by and hosted on G2.com.

Lead Forensics has become an essential tool for us at Brian James Trailers. It allows us to see which companies and individuals are visiting our website, even if they don’t submit an enquiry, which gives our sales and marketing teams a significant advantage in prioritising leads. We’ve been able to identify new sectors and geographies we hadn’t previously considered, which has helped us expand into markets we were targeting. The platform integrates well with our CRM system, making it easier to manage leads and follow up in a structured way. We also appreciate the support from the Lead Forensics team, who have guided us through setup, helped with best practices, and provided training to ensure our team can use the tool effectively Review collected by and hosted on G2.com.

The platform isn’t without its challenges. The interface can feel a bit dated and the layout is not always intuitive, which can make navigating certain reports confusing at first. Occasionally, some of the contact details obtained through the platform are no longer valid, which can result in lost credits. While Lead Forensics integrates with many platforms, we would like to see more direct connections with certain CRM systems to remove the need for middleware. Despite these minor issues, the benefits in lead generation and market insight far outweigh the drawbacks, and any initial setup challenges are quickly resolved with the support team. Review collected by and hosted on G2.com.

Lead Forensics provides us with clear insight into which businesses are visiting our website without converting. Our internal lead generation teams rely on this information daily to uncover new opportunities, better understand visitor intent, and customise their outreach efforts. The platform allows us to easily track who is interacting with our content, which pages they are viewing, and how frequently they return. This detailed data enables us to prioritise prospects, refine our conversations, and enhance the overall effectiveness of our marketing activities. Review collected by and hosted on G2.com.

The user interface appears somewhat outdated, which sometimes makes it harder to notice certain useful features. I often find that it takes me longer than I’d like to locate the tools or views I need, mainly because they aren’t displayed as clearly as they could be. Review collected by and hosted on G2.com.

Being able to track website visitors in real time and set up alerts allows us to target prospects with accurate and relevant marketing activity. Its like having an extra member of the sales team! Setting up the flows is really easy and its now part of our day to day work. We use HubSpot as our CRM system and the fact that we get the two working together makes things so streamlined. Review collected by and hosted on G2.com.

There isn't really anything to dislike. Our Account Manager really understands our business and what we want to achieve so once everything is set up, it sort of does what it needs to. Review collected by and hosted on G2.com.

Without lead forensics, I would not be able to identify who is visiting my website and not following through. After using it, I now find it almost an essential tool in my toolbox as a Group Business Development Manager. There are many industries we do not currently serve as a business but we are slowly starting to see prospects from new industries we are now aiming to break into which is a promising sign we are looking in the right areas. I also have experience of using Lead Forensics as an outreach tool to collect relevant contact details of key decision makers and have successfully won work and built relationships through this method. Very easy to implement and get up and running. We have a lot of member within the company who are not familiar with this kind of software and they have managed to build a good understanding of how it works and also use it daily. I use it very frequently too, definitely on a daily, or every two days basis. I like that it can integrate into other platforms such as CRM systems. Since I'm currently building a CRM system, I'm looking to use Lead Forensics as a lead collector and then import the leads into the CRM system via a trigger report. Review collected by and hosted on G2.com.

The only downsides I've found is that the layout isn't the cleanest or most intuitive. The webpage looks a little bit outdated, though it is still functional once you spend time identifying where certain reports are or learning what the name of certain things are such as trigger reports (which our account manager helped me out with when i didn't understand it.) Sometimes I have used credits to get contact details but when attempting to email these contacts I get a bounce back email and lose my credit as the email is no longer in use. I'm not sure where the emails are extracted from but sometimes they don't work. It would be a good idea to allow direct integration rather than the use of middleware with some CRM systems such as Monday.com as there is no direct option here. Review collected by and hosted on G2.com.

I love that Lead Forensics gives us insights of who is visiting our website, that may not already be in business or contact with us. It gives us the opportunity to approach those leads instead of waiting for them to contact us! Our customer success manager Lottie has been nothing but a breath of fresh air. She has really been the biggest help when joining Lead Forensics and has made the integration so easy. Review collected by and hosted on G2.com.

I haven't come across any dislikes since working with Lead Forensics. I would say there are some challenges, such as; approaching those customers without sounding like we are 'watching' them, but there are top tips and webinars to use as guidance, as well as the help of your customer success manager. Review collected by and hosted on G2.com.

The system is very easy to use and gives you plenty of information to help you find and contact potential business. If you do happen to have any issues or questions, Their support staff is top notch. My contact is Megan, and she has been extremely helpful and present. Review collected by and hosted on G2.com.

I don't have much I dislike about the system. if i could ask for one thing, it may be making it smoother to remove visitors you know are not true leads. Review collected by and hosted on G2.com.