--- title: Meltwater Reviews meta_title: 'Meltwater Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2656 reviews by the users' company size, role or industry to find out how Meltwater works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 2656 scale: '5' date_modified: '2026-07-02' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Meltwater Reviews **Vendor:** Meltwater **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.1/5.0 **Total Reviews:** 2,656 ## About Meltwater Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. ## Meltwater Pros & Cons **What users like:** - Users appreciate the **ease of use** of Meltwater, enjoying its intuitive interface and helpful onboarding training. (168 reviews) - Users find Meltwater's **user-friendly features** and powerful media database to be exceptionally helpful and enjoyable. (137 reviews) - Users appreciate the **helpful customer service** of Meltwater, ensuring a great experience with timely support and training. (136 reviews) - Users value the **outstanding customer support** from Meltwater, noting responsiveness and helpfulness during urgent client needs. (111 reviews) - Users value the **helpful support and insightful reports** provided by Meltwater, enhancing their overall user experience. (96 reviews) - Customer Service (94 reviews) - Users value the **detailed analytics** of Meltwater, enhancing their understanding of social media performance significantly. (87 reviews) - Detailed Information (80 reviews) - Monitoring (77 reviews) - Coverage (69 reviews) **What users dislike:** - Users feel that **improvement is needed** in contract flexibility and auto-save features for better functionality. (78 reviews) - Users find the **learning curve steep** for Meltwater, as the interface lacks intuitiveness and requires training to master. (56 reviews) - Users find the interface **not intuitive** , often discovering features accidentally, which hinders their overall experience. (50 reviews) - Users experience **technical issues** with Meltwater, encountering bugs, lag in accuracy, and content rejection challenges. (48 reviews) - Users find the **interface complex and not intuitive** , necessitating training to navigate Meltwater effectively. (47 reviews) - Data Inaccuracy (46 reviews) - Limited Features (45 reviews) - Users find **difficult navigation** in Meltwater challenging, with a steep learning curve and confusing labels affecting efficiency. (44 reviews) - Users experience **limited search functionality** and slow content updates, impacting the effectiveness of Meltwater’s tools. (40 reviews) - Inaccuracy (38 reviews) ## Meltwater Reviews ### 1. Meltwater Delivers Powerful, Comprehensive Media Monitoring **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Meltwater?** Meltwater is a game-changer for media monitoring. What we love most is how it pulls in data from everywhere, news sites, social platforms, blogs, even podcasts, so nothing slips through the cracks. The AI assistant, Mira, is a huge time-saver, helping us quickly summarize coverage and spot trends without digging through endless reports. The dashboards are easy to customize, and the influencer discovery tool makes campaign planning a breeze. It’s definitely built for big teams and serious projects, but if you want deep insights and smart reporting, Meltwater delivers. **What do you dislike about Meltwater?** There’s is a bit of a learning curve when you first start using it; some of the advanced tools take time to master. A few users mention that real-time accuracy can sometimes lag, and pulling historical data isn’t always as smooth as expected. Overall, it’s powerful, but you’ll need to invest both time and budget to get the most out of it. **What problems is Meltwater solving and how is that benefiting you?** Meltwater solves one of our biggest headaches: keeping track of what’s being said about our brand and industry across countless channels. Before, we spent hours jumping between platforms and manually pulling reports. Now, everything’s in one place—news, social, blogs, even influencers—so we can spot trends and react fast. The AI tools make it easy to turn raw data into insights, which means less time crunching numbers and more time making decisions. It’s helped us stay ahead of competitors and respond to opportunities in real time, which is a huge win for our team. ### 2. Intuitive and Excellent Support, But Searches in Spanish Must Improve **Rating:** 5.0/5.0 stars **Reviewed by:** Joaquín I. **Reviewed Date:** December 15, 2025 **What do you like best about Meltwater?** I like how intuitive it is to use the Meltwater platform. In my team, where not everyone has deep knowledge of using social media, Meltwater allows them to conduct real-time monitoring. I also appreciate the constant training sessions that keep us up to date. The presence of Meltwater executives to resolve doubts is very valuable, as the available chat allows us to get help in a few minutes, regardless of the time. This makes us feel supported and backed to offer the best possible service to our clients. Additionally, I have found Meltwater much more intuitive and easy to use, providing more accurate results than our previous tool. The initial setup was also very easy, thanks to the support of the executives. **What do you dislike about Meltwater?** There are times when searches in Spanish don't work very well. On the other hand, I think it's necessary to adjust MIRA a bit. Its history sometimes fails. Searches when done in Spanish sometimes don't capture well what is being searched for. Regarding MIRA, a few weeks ago it happened to me that it didn't record a search I did and it was impossible to resume it. **What problems is Meltwater solving and how is that benefiting you?** Meltwater allows us to monitor social networks and media quickly, especially during crises, and offers precise context analysis. The platform is intuitive and offers constant training, supporting my team with real-time monitoring. ### 3. Intuitive Social Listening, Needs Sentiment Refinement **Rating:** 4.0/5.0 stars **Reviewed by:** Samantha M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I use Meltwater for social listening for my brand, and I find the user-friendly interface really beneficial. It makes building reports and executive summaries very easy. The initial setup of Meltwater was also simple and streamlined, which was a nice plus. **What do you dislike about Meltwater?** The sentiment is not always accurate. The tool can't always identify what's positive, negative or neutral. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for tracking general organic sentiment, conversation volume, and share of voice, which makes building reports and executive summaries very easy. ### 4. Social Media Strategist **Rating:** 4.5/5.0 stars **Reviewed by:** Cassidy K. | Sr. Media & Influencer Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Meltwater?** I use Meltwater every single day, multiple times a day. It has tons of features, but the one I use most often is the explore feature to conduct social listening and sentiment analysis for clients. Meltwater is very user-friendly. The UI/UX experience is easy to navigate and implement depending on your personal or your client's needs. The customer support is phenomenal, being extremely quick to respond and provide support when needed. It is additionally very easy to integrate into your current workflow. **What do you dislike about Meltwater?** There aren't too many downsides of Meltwater that I've discovered. The only thing I wish would improve is the API capabilities of some of the social platforms within the Explore feature, such as including Threads, providing profile names on Facebook social export lists, or being able to recognize and collect keyword mentions that are included in either video or images themselves versus just the captions. **What problems is Meltwater solving and how is that benefiting you?** Being aware of all that's happening on social media from a holistic view. It's hugely beneficial to be proactive and anticipate a crisis response immediately versus waiting until it has already broken the news. I am thankful for all the ways that Meltwater benefits my daily workflow and role as a social media strategist. ### 5. Easy to Use and User-Friendly Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Alyon S. | Communications Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Meltwater?** I like the ease of use. I find it easy to use. **What do you dislike about Meltwater?** I find as a new user a bit challenging editing tags **What problems is Meltwater solving and how is that benefiting you?** It is solving being able to find relevant news articles so much easier than manually ### 6. Reliable Information, Needs Improvement in Usability **Rating:** 4.5/5.0 stars **Reviewed by:** Rodrigo M. | Consultor digital **Reviewed Date:** December 10, 2025 **What do you like best about Meltwater?** I like the reliability of Meltwater and the type of information it delivers, as well as how it presents it. For my clients, it is recognized for its participation in important studies, and when we deliver reports assembled based on the tool, we mention it as a reliable source. The value lies in the correct delivery of data, which reassures me because I know the tool provides me with reliable information. **What do you dislike about Meltwater?** Many times, I have to search multiple times to be sure that the information is correct. Once, with a client, it happened that Meltwater gave us a piece of data that was not correct. So it's a tool that needs to be studied to be managed better. Also, the initial setup was not so easy because we had to look at it from scratch. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to monitor social networks and prepare strategies, which helps me analyze information and deliver reports based on reliable data. ### 7. Complete Integration with Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Pablo G. | MARKETING MANAGER **Reviewed Date:** December 10, 2025 **What do you like best about Meltwater?** I like that the Meltwater platform is quite extensive. I really appreciate their good support and assistance service, as it makes the learning curve shorter and allows us to explore more possibilities and scopes it has. Additionally, it allows us to review the entire digital ecosystem on a single platform, facilitating searches and collections, which is very useful for being able to report on our efforts and strategies with media. **What do you dislike about Meltwater?** The only thing that was problematic for us was the relationship with KNEWIN as part of the package. Their coverage of print and traditional media was far below expectations, and we had to cancel that part and hire another provider, increasing the originally considered costs. It would have been great if the traditional media aspect had also been achieved, but that part of the tool was not up to par. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to review digital media on a single platform, which makes it easier to search and collect mentions and reports, helping to monitor the reputation of our brands. ### 8. Good Features, But Needs Some Enhancements **Rating:** 4.0/5.0 stars **Reviewed by:** Nyrin N. | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I like Meltwater for tracking our reach, mentions, and Share of Voice (SOV). It's great for competitor analysis and the visual analysis feature is useful. I appreciate that Meltwater includes features like Mira and has capabilities to see our reach and mentions. **What do you dislike about Meltwater?** could be quicker to load dashboards and have a favorites bar for quick access to the most used dashboards. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for tracking, SOV, and reach. It helps with competitor analysis and provides visual analysis. ### 9. Effortless Brand Monitoring and Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I love how easy Meltwater is to use and how it advances our brand. It simplifies my job as a marketer and saves me so much time having everything in one place. The initial setup was super easy; it was handled for us completely. **What do you dislike about Meltwater?** Nothing to dislike! **What problems is Meltwater solving and how is that benefiting you?** Meltwater simplifies my job as a marketer, saving time by having everything in one place. It solves the problem of monitoring our brand and engaging with audiences easily, advancing our brand. ### 10. Digital Marketing Specialist - Sun Peaks Resort **Rating:** 5.0/5.0 stars **Reviewed by:** Michaela W. | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I really like how I have access to all platforms for my company on one website. It makes organizing posts and ads a lot more efficient. **What do you dislike about Meltwater?** The only feature that has given me problems is the post drafts. They sometimes don't push through to post for the time I scheduled them **What problems is Meltwater solving and how is that benefiting you?** It is helping me stay updated on industry trends and having all my content organized in one platform. This ensures efficient posting and monitoring throughout our channels. ### 11. Powerful PR Reporting Tool with Customizable Searches **Rating:** 4.0/5.0 stars **Reviewed by:** Tarik A. **Reviewed Date:** December 09, 2025 **What do you like best about Meltwater?** I really like how easy it is to use Meltwater, along with the customizability of its booleans. Their new AI tools help create searches effectively, and I appreciate the ability to pull in sources beyond just web searches to get a comprehensive view of a company's coverage. This makes it much easier for us to tailor our searches to specific needs and explore niches that would otherwise be hard to find. The support team is also very helpful with setting up searches if needed. **What do you dislike about Meltwater?** As Meltwater is partially built on a web scraper, it does occasionally scrape irrelevant data from articles, for example, from 'related article' sections or other areas of the page, causing data quality issues. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for automated PR reports, getting a comprehensive view of client and competitor coverage across the web, which would be impossible manually. Its ease of use, customizable searches, and AI tools help tailor searches to specific needs and gather data from all sources. ### 12. Comprehensive Media Monitoring with Next-Level Summaries **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas Y. **Reviewed Date:** December 09, 2025 **What do you like best about Meltwater?** I appreciate that Meltwater does a good job with brand monitoring and reputation management. I like how it provides a very important service through AI and Mira studios for summarizing data, which helps our daily newsletter give a high-level overview of the day's news. I've also found their customer service to be great and they demonstrate progressive technology. The transition back to using Meltwater was extremely smooth because they used familiar terms from our previous experience. **What do you dislike about Meltwater?** Meltwater has a tendency to have add-on services which is a blessing and a curse at the same time. These add-ons are pricey and often change the direction of the client's original perceptions of what they want to measure. Secondly, summarizing or gathering comments from both traditional and social media should be considered because it serves as an important aspect of measuring sentiment and the voice from the people. Currently, it can be measured on social but not in traditional. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps us monitor media mentions and manage our brand reputation. It provides good summaries of news items, and AI technology efficiently condenses the daily influx of data, providing a high-level overview of the day's news. ### 13. Effective Journalist Tracking with Accessible Support **Rating:** 4.0/5.0 stars **Reviewed by:** Paul V. **Reviewed Date:** December 09, 2025 **What do you like best about Meltwater?** I like that Meltwater turns up the contact information for people I'm trying to find or turns up new possibilities of journalists. I think some of the Meltwater tracking is good, even though at times it's incomplete. It's important for me to know who may have picked up story pitches that I sent out to journalists, and Meltwater helps with that. I found Meltwater to be more effective than what I used before and their team, led by Matthew Taylor, is much more accessible and easy to work with. The initial setup was easy. **What do you dislike about Meltwater?** I find that at times the Meltwater tracking is incomplete. When I get my daily email on where we might have been published or reported on, it leaves me looking for solutions to better send out emails. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to track down elusive journalist contacts and conduct targeted searches, often discovering new contacts I wasn't aware of. ### 14. Powerful Media Tracking, Steep Learning Curve **Rating:** 3.0/5.0 stars **Reviewed by:** Ayleen P. | Marketing Communications Specialist **Reviewed Date:** December 09, 2025 **What do you like best about Meltwater?** I like the newsletter feature with its easy plug-in template that basically does it for you. The new analytics tab is cool too, though it's new to me, not sure if it's a new feature overall. Meltwater helps us see where our name is in the news and other media outlets. There's an abundance of tools Meltwater has to help us understand our company mentions and voice in the media. Data analytics is something we use to continue to progress. The initial setup of Meltwater was very easy. **What do you dislike about Meltwater?** I feel that we are not utilizing Meltwater to its full potential. There are so many amazing features and tools, which can be overwhelming, and I don't know where to start. If I don't use Meltwater consistently, I feel that I need a refresher, which is fine, but I wish there was a guide or a list of all Meltwater's capabilities, like a cheat sheet. It would help me use it to its full potential because sometimes I forget how to do something after meeting with a Meltwater contact. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to track media mentions for our company, providing insights into where our name appears. It helps us generate reports for executives using newsletters that compile our media visibility with ease. ### 15. Good and Substantial **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Meltwater?** Meltwater gives me a clear view of brand perception at scale. The platform’s topic clustering, sentiment breakdown, and source-level filtering let me translate a chaotic volume of mentions into usable insights for strategy. The dashboards update fast and the exporting options make it easy to pull data into internal reports. It also handles global coverage well, which is critical for multinational clients. **What do you dislike about Meltwater?** The UX still feels heavier than it should be. Some workflows take too many clicks, especially when refining searches or cleaning noise. The AI tools are useful but inconsistent, so I still verify most outputs manually. The charts have limited customization, which slows down reporting. Integration with other analytics platforms also feels basic and could be smoother. **What problems is Meltwater solving and how is that benefiting you?** It helps me understand how a brand is talked about in real time and what themes actually shape perception. This supports strategic recommendations for employer branding, campaign direction, and competitive benchmarking. Without Meltwater I would be guessing. With it I can back insights with evidence, spot risks early, and map the ecosystem around a brand with far more clarity. ### 16. Easy to use and lots of features **Rating:** 4.5/5.0 stars **Reviewed by:** Danielle v. | Content specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Meltwater?** We plan our content per quarter, so it's great for planning all our communication over all platforms. We also use the Engage part almost every day. It helps us keeping track of our goals and gives great insights. The tool is easy to use, having worked with similar tools before. The set up was very fast and our Meltwater contacts are always happy to help or offer solutions for any of our problems. **What do you dislike about Meltwater?** We'd hoped to have the ability to answer all our reviews directly in the platform. For Google this is possible, but for Trustpilot not yet. I think this is not really an Meltwater issue, but more so a Trustpilot connection one. But if this would be possible in the future that would be great. **What problems is Meltwater solving and how is that benefiting you?** We're able to have all the information in one platform. We use it to plan content, do community management, analyse our content and competitors and also keep track of reviews. It's nice to have all your content and information in one tool so you can analyse everything in one place. ### 17. Empowers Social Listening, Needs License Flexibility **Rating:** 4.5/5.0 stars **Reviewed by:** Gina N. **Reviewed Date:** December 16, 2025 **What do you like best about Meltwater?** I use Meltwater as a key digital intelligence and social listening tool. I like that it allows us to go beyond visible content and understand the real context in which brands live—what is said, who says it, how it is said, and what impact it has on public conversation. I really appreciate that we can monitor real-time conversations. I also enjoy the planning part and reputation management features. **What do you dislike about Meltwater?** I don't like that we have a specific number of brands and we cannot make changes to the contract if we need more or less licenses. To be more flexible with the number of licenses. If we lose a client, we would love to stop using a license. If we gain a client, we want to add a license. **What problems is Meltwater solving and how is that benefiting you?** Meltwater lets us understand brand context beyond visible content, monitoring real-time conversations and aiding in planning and reputation management. ### 18. Exhaustive Analysis and Outstanding Support **Rating:** 4.0/5.0 stars **Reviewed by:** Luis A. | Profesor postgrado **Reviewed Date:** December 16, 2025 **What do you like best about Meltwater?** I like that Meltwater provides you with an analysis of what is happening on social media and gives you a real insight. Monitoring media and social networks allows you to turn scattered information into strategic value, providing efficient support for decision-making. I believe that the most valuable attributes are the data analysis and the excellent customer service they have, making the tool truly useful. **What do you dislike about Meltwater?** Perhaps in an operational manner, the number of users assigned to you or the generation of reports. The plans have conditions and these, a number of users, and one always wants more. The generation of reports is a service that should be included in the package and not as an additional service. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to understand the dialogues on social networks. Provide a real analysis of the environment, systematizing scattered information for strategic decisions. ### 19. Robust Insights Library That Makes Reporting Effortless, but Steep Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** Excellent and robust library of information from connected publications to journalist profiles. I am able to find and create reports with ease to help prove our impact and reach as an organization. It makes my job 10 times easier!!! **What do you dislike about Meltwater?** The onboarding and implementation is very complex. It's difficult to onboard new employees and has a semi-steep learning curve to get real results. Obviously, you can use basic features easier but it takes time to learn and get comfortable enough to utilize the more detailed features and actually get value comparable to price. **What problems is Meltwater solving and how is that benefiting you?** Easily send media outreach to tailored lists and quickly report on annual impressions across major publications with a regional and/or national presence. ### 20. Meltwater Is Essential to My PR Day—Wide Offerings and Incredible Support **Rating:** 5.0/5.0 stars **Reviewed by:** Sophie M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** Meltwater my essential for starting the day as a PR professional. It has such a wide variety of offerings and an incredible staff to help you navigate it all. **What do you dislike about Meltwater?** It's a plus to have all the bells and whistles but it can be hard to keep up. Fortunately, they have top notch staff. **What problems is Meltwater solving and how is that benefiting you?** It helps us monitor a wide range of local and national media across types of publications and helps us find new media opportunities. ### 21. Great Centralized Lists, but Reporting Filters and Boolean Setup Are Confusing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Meltwater?** Centralized lists are the best! Reporting is good, but difficult to cull out what isn't needed. Customer support has been very good. **What do you dislike about Meltwater?** Setting up reporting so that I don't get results I don't need. The boolean is confusing to set up. **What problems is Meltwater solving and how is that benefiting you?** Trying to gather contact information on a national level - to reach smaller markets - would be nearly impossible without this system. ### 22. Valuable Data, but Sentiment Analysis Needs Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Meltwater?** I like Meltwater for the data it provides and its features like alerts and searches. They help me with social monitoring and knowing what people are saying about my clients. The initial setup was great, and I also use it in conjunction with Slack, which works nicely. **What do you dislike about Meltwater?** I think the sentiment analysis is inaccurate and doesn't capture results fully. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for social monitoring, which helps me know what people are saying about my clients. ### 23. Efficient for Social Management, But Limited Video & Story Features **Rating:** 4.0/5.0 stars **Reviewed by:** Tara R. | Manager Creative/Marketing Services **Reviewed Date:** December 05, 2025 **What do you like best about Meltwater?** I really like Meltwater’s feature of being able to post to multiple profiles. This feature helps us a lot, especially since we’re a small team with many roles—it makes posting to our multiple brands much easier and saves us time. Also, adding additional profiles was easy, and our account support team is great. **What do you dislike about Meltwater?** I'm disappointed that the Story feature is not as robust as it should be. You can only post to an Instagram story, whereas for free, you could post to Facebook and Instagram from Meta Business Planner. It feels like you don't get your money's worth in this area. Also, posting videos is a bit of a hassle because I believe there is still a 5MB size limit, which means we end up using Meta Business Planner and logging into each platform to post our videos. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for social media management. It helps our small team manage multiple roles by making posting easier, saving time by allowing us to post the same message to various brands quickly. ### 24. Benefits and Exceptional Support on a Simple Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Meltwater?** All the benefits obtained with this platform, how simple it can be, the support from the Chatbot and the staff in charge of the companies, as communication is always fluid. **What do you dislike about Meltwater?** I think it's necessary to make some important adjustments, but in the structure of the platform, to have greater reach. **What problems is Meltwater solving and how is that benefiting you?** We use it with corporate clients, regarding the brand and the services they provide. So any doubt that has arisen or any situation, everything has been resolved so far and we have always had the support of the relevant people. As was the case with Nancy Rivas, Francisco Romero, and Alegría. ### 25. Competitive Analysis and Easy Setup with Meltwater **Rating:** 4.0/5.0 stars **Reviewed by:** Iván M. | Jefe de Shopper & Consumer Insights **Reviewed Date:** December 17, 2025 **What do you like best about Meltwater?** I mainly use Meltwater to review the performance of our brand versus key competitors. I like the custom alerts to identify spikes in communication. Look at Studio, it really makes using the platform much easier, especially the ability to generate prompts for information analysis with little knowledge of Boolean language. Also, the initial setup of Meltwater seemed simple to me thanks to Nacy's support. **What do you dislike about Meltwater?** There are so many tools that sometimes it seems overwhelming to navigate them. The fact that all the available analysis options are listed on the left side confuses me. I would prefer if there were business questions from which I could start to explore the information. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to review our brand's performance against competitors and receive personalized alerts. It helps me measure the impact of communication and understand what people are talking about on social media. ### 26. Comprehensive Insights with Room for Report Simplification **Rating:** 4.0/5.0 stars **Reviewed by:** Alana F. | Social Media Copywriter, Enterprise (> 1000 emp.) **Reviewed Date:** December 02, 2025 **What do you like best about Meltwater?** I appreciate Meltwater's ease of use, which significantly reduces any headaches while effectively allowing me to gain the insights I need effortlessly. The in-depth insights provided by Meltwater enable my team and me to gain a deeper understanding of what is being said about our brands online versus our competitors. This is crucial for identifying potential areas of opportunity and improvement. I am particularly impressed by the excellent support from the account management and support team, who are incredibly helpful in setting up booleans and curating reports accurately. Such responsiveness and support, especially during the onboarding and learning process, is vital, and Meltwater excels in this area. The transition from Mentionlytics to Meltwater was seamless and significantly improved because of the customization offered for our needs. Overall, Meltwater's intuitive platform, insightful analytics, and exceptional customer support make it an invaluable tool for managing and understanding brand presence and sentiment online. **What do you dislike about Meltwater?** It's a bit cumbersome to compare different date ranges within the same report due to the need to create multiple widgets for each brand. This results in long reports that executives find difficult to navigate. A more streamlined reporting feature that allows for easier comparison of data ranges without flipping between pages would greatly enhance usability. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for social listening, providing my team deep insights into customer issues and sentiment analysis, helping us identify improvement areas. It offers an intuitive platform with support for setup and reporting, aiding strategic brand comparisons and opportunity identification. ### 27. Boosts PR Efforts with Smart AI Tools **Rating:** 4.5/5.0 stars **Reviewed by:** David R. **Reviewed Date:** December 01, 2025 **What do you like best about Meltwater?** I use Meltwater for its robust media and social monitoring capabilities, which significantly assist in outreach efforts. The platform is incredibly useful in identifying channels and outlets that align with the content we are developing, allowing for targeted messaging across the numerous academic fields we cater to. I particularly appreciate the AI assistant, which aids in generating search queries and crafting effective communications for the media, providing invaluable support in a diverse academic environment. Meltwater allows me to shape a nationwide outreach pool, a feature I find highly beneficial. The ability to search media outlets based on location and topic is crucial for our faculty and staff, enabling them to contribute pieces to specific outlets and engage with relevant content creators effectively. I experienced a smooth transition when adopting Meltwater, thanks in part to the multiple experts from Meltwater who were readily available for consultations through Zoom calls and emails, as well as the comprehensive introductory materials that eased the setup process. Overall, these features collectively enhance the university’s communication strategies, making Meltwater a tool I trust and would likely recommend. **What do you dislike about Meltwater?** I lack sufficient automation with Meltwater to support my work efficiently. Given that I don't have a full-time PR staff member, I need as much assistance as possible in generating, distributing, and tracking media pieces. An increase in automation, such as auto-filling certain execution parts for specific outreaches and identifying relevant outlets and writers, would be considerably helpful. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to streamline media and social monitoring, targeting appropriate channels for our content, and easily tracking media mentions, which enhances our outreach efforts. ### 28. Comprehensive Platform with Smooth Social Media Management **Rating:** 4.5/5.0 stars **Reviewed by:** Bev L. **Reviewed Date:** December 01, 2025 **What do you like best about Meltwater?** I appreciate that Meltwater is a single platform that allows for multiple functionalities, which makes it a comprehensive solution for our organization. It's highly beneficial that I don't need to learn and manage multiple platforms for different areas such as public relations and social media scheduling. Being able to send social media posts across various accounts and measure mentions of our organization all within one platform streamlines our workflow efficiently. Meltwater also provides solid support, which is reassuring when navigating its multiple features. Additionally, the ability to easily track impressions and engagement is crucial for our operations, especially considering our sponsorship commitments. Figuring out audience reach and impact on our events becomes straightforward. Using Meltwater has meant a cost-effective solution as it replaces other subscriptions like Hootsuite, saving us money and the complication of dealing with multiple platforms. Furthermore, its ease of use contributes significantly to its value, reducing the learning curve for staff and enhancing productivity. **What do you dislike about Meltwater?** I sometimes encounter issues when trying to collaborate or populate hashtags with Meltwater. Not all features from platforms like Instagram and TikTok are available through Meltwater. This limitation can be challenging and I hope these functionalities will improve with technological advancements. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to streamline social media scheduling, track mentions, and manage public relations efficiently. It simplifies tools into one platform, reducing costs and offering seamless integration for measuring impressions and engagement. ### 29. Intuitive UI with Room for Price Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Carla S. | Sr. VP Global Communications and External Affairs, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Meltwater?** I like that the UX/UI interface of Meltwater is easy to use. The visuals are also attractive and pleasant to look at. **What do you dislike about Meltwater?** I wish the social media monitoring were part of the central service instead of as an add-on. I think it's a valuable addition to your core offering, but the price point is too high. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for media analytics and intelligence gathering. It helps me measure impact and tweak my strategy towards what is working and what isn't. ### 30. Effective Media Monitoring with Meltwater **Rating:** 4.5/5.0 stars **Reviewed by:** Miriam A. **Reviewed Date:** December 12, 2025 **What do you like best about Meltwater?** I like receiving notifications in the email about where we appeared in the media during the day or week. This is useful because many times I can see news or events in the region that I didn't know had taken place, which is important for the internal control of Market and Communications. It has also helped me detect not-so-positive news about us on a couple of occasions. **What do you dislike about Meltwater?** I think they could expand a little the media in which the searches appear. Sometimes, I have found a couple of media that are not there. **What problems is Meltwater solving and how is that benefiting you?** We use Meltwater to monitor the media and find out what is being said about our company and the competition. The tool allows us to measure the share of voice, which helps to assess our presence and positioning, as well as to plan strategies to improve our visibility in the media. ### 31. The Ultimate Tool for Global Brand Monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** ARVIND J. | SQL/PL-SQL , Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Meltwater?** Meltwater offers a powerful media intelligence platform with exceptional global news and social media tracking **What do you dislike about Meltwater?** Meltwater’s platform is overly expensive for smaller businesses. The interface feels clunky with a steep learning curve, and the media tracking data occasionally misses key regional sources **What problems is Meltwater solving and how is that benefiting you?** Meltwater solves media fragmentation by consolidating global news and social media tracking into one platform, helping brands monitor reputation, analyze data, and target key journalists ### 32. Seamless Setup, Exceptional Social Listening **Rating:** 4.5/5.0 stars **Reviewed by:** Bruce J. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** I like the flexibility of Meltwater, which helps with social conversation visibility and reputation management. I also find it useful for diving deeper into individuals and sources driving conversations, both positive and negative. The onboarding experience was easy, with the team spending as much time as needed without making me feel rushed. **What do you dislike about Meltwater?** Nothing **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for social conversation visibility and reputation management, diving deeper into individuals and sources driving conversations. ### 33. Comprehensive Monitoring with a Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew M. **Reviewed Date:** November 26, 2025 **What do you like best about Meltwater?** I appreciate Meltwater for its robust search function, which I have come to like the most after becoming more accustomed to the system. This feature is particularly valuable as it allows me to effectively scan and monitor media coverage of the Green Climate Fund's projects and partnerships, especially at the national and regional media levels. This localized coverage is crucial for understanding the sentiment around the work in specific countries, such as Uganda, differentiating it from more generalized international coverage. I want to highlight the outstanding customer support we receive from Gwen Ang - a wonderful personality and super knowledgable and helpful to those of us still learning on the system **What do you dislike about Meltwater?** I don't find Meltwater so intuitive if I am honest. It takes practice to become familiar with the system, but for occasional users, it is not so user-friendly. The dashboard is a bit overwhelming because there are almost too many functions. It should simply be search and analyze, and there could be a layered system with basic Meltwater functions and an additional layer for more sophisticated users. The initial setup took time, and it is still a work in progress for us. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to monitor localized media coverage and understand sentiments about climate change, enhancing our media strategy and outreach at GCF. ### 34. Robust System with Stellar Support **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer W. **Reviewed Date:** November 26, 2025 **What do you like best about Meltwater?** I appreciate that Meltwater is a robust system that comprehensively covers the expanding field of communications, effectively managing our social channels and monitoring media. It's particularly useful in helping our small organization run more efficiently by streamlining various processes. Another aspect I admire is the outstanding level of support provided by the Meltwater team. They regularly meet with us to ensure that we are utilizing all the latest features optimally. Their commitment to reviewing our setup, searches, and reports ensures that we're operating a high-level, robust program. This support feels like having additional members on our team, enhancing our capability to maximize the platform effectively. Also, the initial setup of Meltwater was very easy, which was a welcome surprise since complex systems often have challenging onboarding processes. **What do you dislike about Meltwater?** Sometimes it's hard to keep up with or ensure you are getting everything out of Meltwater that you can. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps my small organization manage social channels, monitor media efficiently, and stay connected with reporters. Its robust system is complemented by exceptional support that ensures we're utilizing the latest features effectively. ### 35. Streamlined Social Monitoring with Stellar Support **Rating:** 4.0/5.0 stars **Reviewed by:** Haylee M. | Social Media Strategist **Reviewed Date:** November 25, 2025 **What do you like best about Meltwater?** I love Meltwater for its ability to keep our multiple brand CPG company organized under one roof, which allows me to view everything in one unified platform. This usability aspect significantly eases social monitoring and planning tasks. I appreciate the user-friendliness of the platform, which enhances my overall experience and efficiency. Additionally, having a dedicated customer success manager ready to assist at any point is a major advantage, providing reassurance and support whenever needed. I find the Engage and Explore features particularly valuable, as they enable me to anticipate upcoming content on our social platforms and keep track of circulated news and PR on a weekly basis. The initial setup of Meltwater was straightforward and smooth, making the transition seamless for our team. **What do you dislike about Meltwater?** I wish Meltwater's Engage had a story function. I would like to be able to schedule stories ahead of time. **What problems is Meltwater solving and how is that benefiting you?** Meltwater keeps our multiple brand CPG company organized by consolidating everything in one platform, enhancing social monitoring and planning. It's user-friendly, and customer support is readily available, which helps streamline our operations. ### 36. Comprehensive Social Media Management with Proactive Support **Rating:** 5.0/5.0 stars **Reviewed by:** ethan m. **Reviewed Date:** November 25, 2025 **What do you like best about Meltwater?** I love that Meltwater provides everything I need in one place for managing my company’s social media accounts, allowing us to post, engage, and analyze all aspects seamlessly. I find it very easy to work with, which is a huge plus for my daily tasks. I also enjoy the ease of posting to multiple channels at one time, which significantly enhances our efficiency. The Meltwater team is very supportive and hands-on when solving problems, ensuring any issues we encounter are addressed promptly. **What do you dislike about Meltwater?** I experience issues with connecting our accounts on Meltwater, which has been a persistent challenge. While the Meltwater team is very hands-on and tries to help solve our problems, the connection process remains complex, and I believe it could be simplified. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to streamline managing all social media needs in one place, allowing posting, engaging, and analyzing efficiently, and find it easy to use. However, connecting accounts is sometimes challenging. ### 37. Great Experience All Around **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie F. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I loved it! I've learned many tips that I can implement. **What do you dislike about Meltwater?** At the moment, I have loved everything. Perhaps consider a workshop focused on the Latin market. **What problems is Meltwater solving and how is that benefiting you?** Time management and making things more effective. ### 38. Comprehensive Coverage with Outstanding Support **Rating:** 4.0/5.0 stars **Reviewed by:** Ángel A. **Reviewed Date:** November 25, 2025 **What do you like best about Meltwater?** I greatly appreciate the customer service provided by our account advisors at Meltwater, as they always help us with everything we need. This constant and effective assistance is invaluable for our use of the platform, as it ensures that we can resolve any problem or question that arises quickly and efficiently. Additionally, we decided to switch to Meltwater because of its wide range of services, which better suits our needs compared to the previous product we used. **What do you dislike about Meltwater?** I experienced limitations with the Meltwater API, which restricts the efficient use of the platform. Additionally, the structure for expanding queries could be improved. It would be advantageous to be able to contract them individually, instead of being forced to acquire them in packages, which limits flexibility in adapting to specific needs. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for social listening and media for our clients, better fitting our service coverage needs. ### 39. Powerful Analyze Tool, Needs Better Print Monitoring **Rating:** 4.5/5.0 stars **Reviewed by:** Angela M. **Reviewed Date:** November 25, 2025 **What do you like best about Meltwater?** I love using Meltwater for its Analyze tool, which is incredibly helpful in monitoring and reporting media coverage. The ability to tag articles and have them automatically included in reports is fantastic. This ensures I can see real-time graphs of media focus and attention. The tool allows me to tag each article in alignment with my firm's media strategy, helping me keep track of practices, sectors, and offices that receive coverage. I particularly appreciate being able to see which articles have the most engagement and assess the performance of specific media campaigns. It also enables quick searches for media issues, even if they don't directly mention our firm, and generates reports efficiently. The comprehensive media coverage Meltwater offers is immensely valuable, and the fact that all information is readily available for searching is a significant advantage. Additionally, I find Meltwater's media coverage perspective far superior compared to what we previously used. The setup process was made seamless with the help of Meltwater's team, and the courses provided were rewarding, especially in leveraging the information through tags and the Analyze tool. **What do you dislike about Meltwater?** I dislike that sometimes articles are not picked up, which suggests the scanners might need improvement. I can add these missing articles myself via the Added Content feature, but ideally, this shouldn't be necessary. Print materials often don't make it through to the portal, despite possibly being monitored. This disconnect where print coverage is supposedly saved in Google Docs but not properly synced with the firm keywords is quite frustrating. I have encountered issues with print publications from South Africa not appearing as they should, and my attempts to rectify this have failed. Moreover, radio interviews have to be published as podcasts to be picked up, which is not always practical as not every interview is published this way. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to monitor media coverage for our law firm, analyze coverage effectiveness, and identify gaps. The Analyze tool lets me tag articles and track engagement, helping us manage campaigns effectively. ### 40. Comprehensive Social Media Monitoring with Room for Reporting Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Joseph T. | Country Analyst **Reviewed Date:** April 19, 2026 **What do you like best about Meltwater?** I use Meltwater for social media monitoring and find it super comprehensive and granular. It provides fast access to thousands of signals that I use for monitoring risks. Additionally, the setup of Meltwater was quick, taking about 10 minutes. **What do you dislike about Meltwater?** Flexibility in the reporting is lacking, it's all preformatted and the boolean is not that powerful. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for a unified, bird's eye view dashboard and visibility, which offers fast access to thousands of signals for risk monitoring. ### 41. Meltwater Makes Press Release Distribution Simple and User-Friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Meltwater?** For what we are using Meltwater for, which is primarily to distribute our press releases, the platform is very user friendly and easy to navigate. **What do you dislike about Meltwater?** No downsides for what we are using Meltwater for at present moment. **What problems is Meltwater solving and how is that benefiting you?** They are helping us to distribute press releases domestically and globally in addition to helping us keep track of reporting. ### 42. Intuitive UX and Streamlined Workflows, But Needs Wider Media Catch **Rating:** 5.0/5.0 stars **Reviewed by:** Kendal A. **Reviewed Date:** November 24, 2025 **What do you like best about Meltwater?** I really appreciate Meltwater's intuitive UX design, which ensures the learning curve for using the platform is not steep, allowing me to work effectively. This design simplicity significantly eases our ability to adapt and integrate the software into our daily workflow. I find Meltwater exceptional for streamlining our workflows, which enhances productivity and team collaboration, as it enables centralized information access across teams. This feature is invaluable for maintaining organizational coherence. Furthermore, having access to paywalled content is a huge benefit, as it provides us with comprehensive insights into our organization's performance and the effectiveness of our media relations strategy. Meltwater's ability to track non-traditional media hits, such as Substack coverage, enables us to stay informed about various media landscapes and reach broader audiences, which is an essential aspect of our press coverage strategy. Overall, these features together offer substantial value, making the platform a pivotal tool for our operations. **What do you dislike about Meltwater?** There are press hits that Meltwater doesn't catch which emerge through Google Alerts, indicating that the feature isn't as thorough as it could be. This gap in coverage is a significant issue for aggregating press hits. Additionally, while there is excitement for the new broadcast and radio features, Meltwater presently lacks sufficient support for diverse media content, particularly in tracking non-traditional models. This includes coverage and contacts associated with newsletters, Substack, and nonprofit newsrooms, which are currently underrepresented. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to track press coverage efficiently, streamline workflows, and centralize information across teams, enhancing our media strategy. Its intuitive UX and access to paywalled and non-traditional media greatly aid our analysis and outreach efforts. ### 43. Effective Media Monitoring with Minor Hiccups **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Meltwater?** I find Meltwater’s media monitoring capabilities incredibly useful, as it provides transparency into what people are saying about us across various platforms. This feature allows us to measure our competitors effectively and helps in shaping our marketing strategy. I especially appreciate how all the data is readily available, making it easy to download or share, which is crucial for efficient decision-making. Additionally, Meltwater assists in managing our social media content and helps us get ahead of industry trends, enhancing our overall market understanding. **What do you dislike about Meltwater?** I experience small glitches within the Engage module of Meltwater, which has prompted me to engage with their support team for solutions. The software tends to crash after periods of inactivity, disrupting my workflow, especially when I'm in the middle of assembling a social post, tagging, or formatting images. Additionally, I'm unable to export PDFs from the dashboards in the Measure section, which limits my ability to share insights efficiently. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to manage social media content, understand our industry trends, and monitor brand perception. It aids in media monitoring, competitor analysis across platforms, and supports our marketing strategy with accessible data. ### 44. Intuitive platform with excellent support – Meltwater impresses all around **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2025 **What do you like best about Meltwater?** Meltwater offers a user-friendly interface that allows us to manage various channels such as press work, social media, and monitoring simultaneously. We use Meltwater daily and are particularly impressed by the easy integration and smooth implementation. Should support be needed, the support team is always reachable – whether it's the emergency team or the personal contact person. Overall, we are completely satisfied and would choose Meltwater again at any time. The AI functions also make our workday easier and enable more efficient working. **What do you dislike about Meltwater?** At the beginning, it is quite complicated to create your own searches, especially because of the required operators. However, Meltwater offers support from the start and sets up the searches. Additionally, there are helpful blog posts and AI-based assistance that help in creating searches on your own. **What problems is Meltwater solving and how is that benefiting you?** In the past, it was very time-consuming to manually manage all social media channels, regularly publish content, and handle community management. Today, all of this can be done with just one click, and everything remains clear. The same applies to press work: With just one click, I can send a press release to numerous journalists. ### 45. Specific Alerts, But Sentiment Needs Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Grace C. | Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Meltwater?** I like being able to tailor alerts in Meltwater. It makes it easier to get only the alerts I need. The ability to be specific in this way is really beneficial. Also, the initial setup was easy. **What do you dislike about Meltwater?** I find that the sentiment can be wrong, and it could use more accuracy. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for media monitoring, which helps with brand awareness, competitor awareness, and crisis response. ### 46. Efficient Reporting with Minor Source Gaps **Rating:** 4.0/5.0 stars **Reviewed by:** Elizabet G. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** I like the dashboards and how easy it is to build reports for clients with Meltwater. I am able to show AVE for all media clips for clients, which is really helpful. The initial setup was easy too. **What do you dislike about Meltwater?** Sometimes I am unable to find clips to smaller local sources **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for tracking multiple items efficiently and building reports for clients easily, showing AVE for all media clips. ### 47. Powerful PR Tool with Steep Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** Abigail W. | Former White House Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I like the search feature in Meltwater. It's helpful for looking for specific terms and topics, and it helps my brand to know our impact. **What do you dislike about Meltwater?** The tool can be a bit overwhelming to know where to start, lots of features. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps with social listening and brand reputation, and its search feature is helpful for finding specific terms and topics, helping my brand to know our impact. ### 48. Easy Peasy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Meltwater?** Meltwater is the key that unlocks what customers are actually saying about your brand, not what you think they're saying. What I like best is being able to connect the dots between PR, AI, Social, etc... and that the AI Insights Meltwater provides allows me to pour my energy and creativity into strategy rather than manually entering data into spreadsheets first. **What do you dislike about Meltwater?** It's difficult to know every feature available sometimes. **What problems is Meltwater solving and how is that benefiting you?** As a digital marketing strategist, Meltwater solves the issue of manually compiling data and information (which sometimes takes months to do manually) and instead provides it all instantaneously at the click of a button. ### 49. Insightful Tool with Minor Scheduling Glitches **Rating:** 4.5/5.0 stars **Reviewed by:** Kyra W. **Reviewed Date:** November 14, 2025 **What do you like best about Meltwater?** I find Meltwater incredibly useful for Community Management, Reporting, and Research for new clients, enhancing my understanding of conversations within the communities I work with. I particularly like the Explore tool and the AI assistant, as they offer valuable insights when searching for what brands are discussing. This feature suite makes exploring data and trends straightforward and insightful. The transition from Sprout Social to Meltwater was smooth and cost-effective, adding great value to my team. Furthermore, the initial setup was easy, facilitating a seamless adoption of the platform. These aspects collectively make Meltwater a reliable and efficient tool for my professional needs. **What do you dislike about Meltwater?** I find that scheduling content sometimes results in errors that are inconsistent with platform requirements. Additionally, I would like the system to be adaptable to more file types. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps me understand community conversations, provides valuable brand insights, and supports client research, making it cost-effective and easy to use. ### 50. Easy Way to Show Clients the Impact of Press Releases **Rating:** 4.5/5.0 stars **Reviewed by:** naydaliz d. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I like that i can gather data for my clients to show the impact of their press releases or any thing that is buzz worthy for them. **What do you dislike about Meltwater?** I would love to learn more about news pick up for our clients. **What problems is Meltwater solving and how is that benefiting you?** being able to have all monitoring in one place has been such a time saver!!! its easy to navigate and reports are easy to understand. ## Meltwater Discussions - [Describe a time when using Klear for an influencer campaign. What were the results?](https://www.g2.com/discussions/describe-a-time-when-using-klear-for-an-influencer-campaign-what-were-the-results) - 1 comment, 2 upvotes - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) - 2 comments, 1 upvote - [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) - 3 comments, 1 upvote - [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) - 1 comment - [View Meltwater pricing details and edition comparison](https://www.g2.com/products/meltwater/reviews?page=3&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-02+18%3A42%3A48+-0500&secure%5Bsession_id%5D=3b1f29bb-1b54-4194-aa2e-6dee5b76e675&secure%5Btoken%5D=6786c19fd7252010fe4e44bfdf7149a3c864591353aa14c2f8017aeb8693350c&format=llm_user) ## Meltwater Integrations - [Audiense](https://www.g2.com/products/audiense/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [KLEAR](https://www.g2.com/products/kizeo-klear/reviews) - [Klear](https://www.g2.com/products/klear-klear/reviews) - [LinkedIn Groups](https://www.g2.com/products/linkedin-groups/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [PMG Platform](https://www.g2.com/products/pmg-platform/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [X (Twitter)](https://www.g2.com/products/x-twitter/reviews) ## Meltwater Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Media Channels** - Broadcast Media - Print Media - Online Media **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Compensation - Social Commerce - E-Commerce Integration **Generative AI** - AI Text Generation - AI Text Summarization **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability **Database** - Media Database - Contact/Campaign Management - Newsroom **Geographic Coverage** - Local Media - National Media - International Media **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Influencer Marketing Platforms** - Cross-system Integration - Proactive Assistance **Outreach** - Media Distribution - PR Planner - Social Media Services **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Administration** - Data Exporting **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Decision Making **Reporting** - Monitoring - Response Desk - Impact Measurement **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **User Rights/Roles** - Version Control - Team Collaboration **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting ## Top Meltwater Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,876 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,299 reviews) - [Muck Rack](https://www.g2.com/products/muck-rack/reviews) - 4.5/5.0 (450 reviews)