I love how Braze has united our applications, logins, and event data so a fan's full history is in a single view, making the consolidation invaluable to me. I appreciate the precision in carving out the right audience and delivering the right message at the right moment. The approachability of Braze's interface really stands out, allowing me to build campaigns unaided. I find the integrations straightforward, which helps our data team incorporate Braze into our wider reporting. I also value Braze's timing intelligence, which schedules messages to land when fans are most likely to engage, boosting response rates for our campaigns.

I primarily use Braze to check if our customers are subscribed to the correct communications, and I can manually opt in a customer to a particular communication. It's a really useful tool for a quick reference to instill confidence that the customer has received what they want, when they want it. I find Braze's navigability and format to be intuitive, which makes it easy to use. The support I have received from Braze is second to none, especially when dealing with issues related to Microsoft limiting our throttling. Their advice and support were excellent.

Great UI, platform that responds quickly to complex engagement workflow, strong support and amazing AI integration