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Content Creation reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Content Creation Software

    Content creation software enables businesses to create content for their marketing initiatives. These content pieces can include written content, images, infographics, videos, and quizzes, among others. Promoting collaboration and cohesion among marketing team members (including writers and editors), content creation products offer features to help plan, track, and manage activities by both internal and external parties involved in the development of content.

    Content creation software can help with content planning, the actual creation of marketing content, or both. Content planning tools prepare marketers for creating content and can include capabilities around building buyer persona profiles, creating a content calendar, content topic research, etc. Content creation platforms help with the actual creation of marketing content, which includes the process of creating, editing, and collaborating on content (either written or visual). For businesses that don’t have a dedicated team to create marketing content, freelance platforms can be of help, which includes talent marketplace capabilities around finding and hiring content creators and managing the content creation workflow. Different from content creation software, user-generated content software helps brands collect visual product or company mentions from social media and other sources to repurpose for marketing efforts.

    This type of software is used alongside other content marketing tools such as content experience software and content distribution software. Additionally, content marketing teams may use content curation software to discover and share third-party content. These products may also provide features of content analytics software to measure the performance of marketing content.

    To qualify for inclusion in the Content Creation category, a product must:

    Provide tools to develop written or visual content for marketing purposes
    Provide features to create and manage different types of marketing content (brochures, product sheets, reports, case studies, videos, quizzes, etc.)

    Top 10 Content Creation Software

    • Semrush
    • Outgrow
    • Popular Pays
    • Uberflip
    • Cohley
    • Shorthand
    • Joomag
    • Bynder
    • WriterAccess
    • Contently

    Compare Content Creation Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (1,141)4.5 out of 5
    Entry Level Price:$0

    Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

    (228)4.8 out of 5
    Optimized for quick response

    Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, contests, forms/surveys, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over 1000 pre-made cont

    (189)4.4 out of 5

    Popular Pays is a creative collaboration software that makes it easy for brands to work with content creators and influencers at any scale. Quickly discover our community of over 60K individuals with a robust search engine and set of relationship management features. Collaborate 1:1 with your selected partners via Threads or at scale through our Campaign workflow tools. Use data to report on your work with creators and influencers, all-in-one place. Through our platform, you can maximize effici

    (148)4.2 out of 5
    Optimized for quick response

    We believe content is the most effective way to ignite meaningful relationships. But even the greatest content must be combined with a remarkable experience to reach its full potential. Uberflip is a content experience platform that aggregates all of your content (blog articles, eBooks, videos, whitepapers and more) so you can create, manage and optimize tailored content experiences for every stage of the buyer journey. By providing marketers with the tools they need to boost engagement, gene

    (55)4.6 out of 5
    Optimized for quick response

    Cohley is a software platform that helps brands scale their content strategies — everything from iPhone videos to professional photography to text reviews — to improve their digital performance. In today’s marketing environment, brands need more content than ever. Between optimizing digital ads, ensuring that they’re featuring great content in email marketing campaigns, and consistently posting on social channels and refreshing website content, it’s a lot to keep up with. Cohley’s aim is to c

    (35)4.7 out of 5

    Shorthand is the premier platform for creating immersive digital stories for the web. Intuitive and beautifully simple, Shorthand allows non-technical teams to create stunning reading experiences, without relying on developers or web designers. This massively reduces the time and cost of creating premium content, allowing the world’s leading media, marketing, and communications teams to truly scale their storytelling. We’re proud to say that our customers — including the BBC, Honda, NBC News,

    (57)4.5 out of 5

    Founded in 2009, Joomag is the all-in-one digital publishing platform to create, distribute, engage and measure interactive digital publications. Headquartered in San Jose, CA, the company delivers a unique, solution-based approach with its powerful flagship Crater™ Editor. Over 500,000 businesses both large and small are already creating, distributing, tracking, and monetizing their online content from a central platform, streamlining workflows and becoming more productive in the process.

    (164)4.5 out of 5
    Optimized for quick response

    Bynder helps over a million creative, branding, and marketing professionals accelerate the creation of video and other content, get the right assets to the people and systems that need them, and ensure brand compliance. A G2 Leader in Digital Asset Management for 2020, Bynder is used by brands like Puma, Spotify, TED, and Five Guys to get content and campaigns to market faster and accelerate the end-to-end creative content lifecycle. === Bynder Digital Asset Management modules and functionalit

    (25)4.5 out of 5
    Entry Level Price:$39/Month 1 User

    The content marketing revolution is in full force. And WriterAccess is leading the charge, with the fastest-growing content creative marketplace on the planet connecting 40,000+ customers with 15,000+ freelance writers, editors, translators, designers, illustrators, animators, and content strategists every day. You'll find us on the INC 5000 List five years in a row, with software that makes it easy to find talent, place orders, and streamline workflow. Brands like Kelly Services, MGM, Draft Kin

    (34)4.3 out of 5

    Great content marketing requires three key ingredients: a content strategy that delights your audience, a content marketing platform that streamlines campaigns, and great storytellers that make people care. Contently provides all three to help brands create high-performing content that builds awareness and generates leads. Founded in 2010, Contently specializes in a few key verticals: financial services, insurance, technology, travel and hospitality, and healthcare. We work with hundreds of com

    (41)4.6 out of 5

    Foleon’s leading Content Experience Platform (CEP) empowers business teams to create engaging and intelligent content experiences at scale. Organizations use Foleon to produce personalized content for every stage of the customer journey and give buyers the flexibility to self-educate and consume content at their own pace. Our intuitive drag & drop editor and powerful templating engine provides sophisticated design capabilities while dramatically reducing complexity, enabling increased con

    Opinion Stage is an interactive content creation service used by top brands, publishers, bloggers & agencies. Over 100,000 content creators have created polls, quizzes, surveys, slideshows, forms, lists and interactive articles using our easy and fast content creation tools. Opinion Stage content is used by our customers to drive engagement, increase traffic, gather qualified leads, generate revenue & extract actionable insights.

    (33)5.0 out of 5
    Optimized for quick response
    Entry Level Price:$150 per month

    Setka is helping content teams collaborate and grow their business by elevating content experiences no matter where they are. Writing up a post and getting someone to click through an ad or search result is only the first step—the real challenge is getting them to engage with content long enough to convert. This is the problem we are solving by using data science and content design expertise to allow teams to optimize for content experience while staying agile and efficient enough with their sp

    (50)4.5 out of 5

    Lumen5 is a video creation platform designed for brands and businesses to produce ... training or experience to create engaging video content

    (188)4.5 out of 5
    Entry Level Price:Free Single user

    Lucidpress is a design & brand templating platform that empowers non-designers in your company to create and distribute marketing collateral all on their own (without going off brand). Lockable templates protect your brand while allowing colleagues to make small design tweaks and customizations, easing the workload off your creative team. Say goodbye to rogue branding forever with Lucidpress --the brand templating platform trusted by over 8 million users worldwide.

    (196)4.3 out of 5
    Optimized for quick response

    Tiled is an interactive content platform to create engaging experiences easily. Our no-code story builder lets sales, marketing, creative, and HR teams create, share, and edit their content anywhere, anytime, with actionable analytics to scale their impact. This is what we call a microapp. You have stories to tell. Make them deeply engaging no matter your audience. - Sales & Marketing: Source more qualified leads, close deals faster, and drive results with interactive experiences. - Crea

    (110)4.6 out of 5
    Optimized for quick response

    The Skyword360 platform puts content at the core of all marketing activities. Skyword360 is designed to ensure all cross-channel planning, content creation, and activation aligns with an enterprise's overall content strategy and marketing goals. With this content-centric approach, marketing leaders are empowered to create unique and aligned customer experiences that differentiate their brands and drive measurable results. Skyword360 provides tools for all of the essential elements of content ope

    (69)4.3 out of 5

    GatherContent is a Content Operations Platform that helps teams produce effective content, at scale. Planning, organising and managing content across multiple systems with 100's of stakeholders is chaotic. GatherContent tames the chaos with a single platform to manage the people, and process, for producing effective content that meets user needs and business goals. Take control of your content operations with GatherContent and deliver effective content, consistently.

    (25)4.7 out of 5

    Contentools help business plan, create, distribute and analyze content at scale through an intuitive and integrated content marketing automation platform and a database of talented content professionals (writers, designers, editors, managers, translators). With the cloud-based Contentools CMP, companies and marketing agencies can brainstorm and approve their editorial lines, create content for blogs, social media, and emails, organize and publish through an integrated drag-and-drop editorial cal

    (206)4.0 out of 5
    Optimized for quick response

    Ion, by Rock Content, is a content experience platform that empowers marketers to engage, target, and convert higher quality leads using a code-free, data-driven solution. • Get a FREE content assessment when you talk to Ion today • Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours. Build brand awareness, increase conversions and lead generation enriching your contact database with declared, high intent

    (25)4.2 out of 5

    Welcome, a NewsCred brand, transforms how marketers run marketing. It is the leading marketing orchestration platform used by the world’s most ambitious brands to strategically align teams, take the friction out of execution, and demonstrate meaningful results. Only Welcome offers a platform purpose-built for the complexities of modern marketing that can scale to support the largest teams in the world. It is a new layer of the marketing technology stack where marketers can work better together,

    (16)4.5 out of 5

    TechValidate is a software solution that helps you tap into your broader customer base to identify customer advocates at scale to collect and transform customer feedback into compelling 3rd-party validated case studies, testimonials, stats, and more.

    (55)4.5 out of 5
    Optimized for quick response

    Vev is a collaborative, visual editor for creatives to build interactive websites.

    (54)4.0 out of 5
    Optimized for quick response

    Our cloud-based experiential content creation platform empowers marketers and designers to create rich, engaging web content without any coding or development. The Ceros studio is the only platform of its kind with the ability to produce bespoke experiential content at scale, allowing brands to holistically improve consumer touch points across the funnel. With Ceros, stunning interactive content experiences can be created in a fraction of the time and cost of leveraging traditional development

    (36)4.5 out of 5

    Mintent is the only Content Marketing Platform with Analytics built exclusively for content marketers. Mintent lets your team create, manage, and measure all of your marketing projects in one place. The simple yet sophisticated platform helps marketers more precisely align messages with customer buying cycles, manage concurrent editorial calendars and content marketing workflows to achieve higher returns on their content investment. Customers include CenturyLink, NYU, Allegion, Premier Inc., and

    (21)4.4 out of 5

    ClearVoice is content creation software with a built-in talent network. Built for marketing teams of all sizes, our self-service platform seamlessly connects in-house and freelance teams with an integrated workflow, allowing companies to ultimately create better content, more consistently. No matter the industry or niche, leading brands and agencies know they can turn to ClearVoice to create blog posts, articles, ebooks, infographics, case studies and more. With easy-to-use tools like a dynami

    (23)4.3 out of 5

    Transform brand assets into unlimited designs in seconds.

    (11)4.5 out of 5

    DCatalog has been the leader in the digital publishing industry since 2008. Our platform empowers publishers, content creators, marketing and eCommerce professionals to easily create and publish engaging digital experiences. With our advanced HTML5 flip book technology, your content is viewable on ANY device. Simply upload your PDF and instantly create stunning, page-turning content without the need to write a single line of code. Our HTML5 flipbooks, eCommerce catalogs, and native application

    (13)4.8 out of 5

    Genially is the world-leader in interactive visual communication. Use Genially as your all-in-one online tool to create stunning presentations, interactive images, infographics, dossiers, quizzes, resumes, etc. and enrich them with interactivity and animation effects in seconds. You no longer need a team of designers and programmers to make an impact with striking, visual communication in a flash. Use interactive and animated effects to easily distribute information in layers that viewers can

    (23)3.8 out of 5

    The world's most exciting publishers trust RebelMouse’s enterprise-grade CMS to power their multiplatform content experience. Launched in 2012 by Andrea Breanna, the former CTO of The Huffington Post, RebelMouse partners with leading new media companies and brands to reach more than 50M people a month with an always modern solution that combines cutting-edge technology with decades of media savvy. RebelMouse is a cloud-based platform that provides content creators with the data-driven tools and

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    Check out the G2 Grid® for the top Content Creation Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    Oracle CM
    Popular Pays
    GrowthHackers Workflow
    Opinion Stage Poll, Survey & Quiz Maker
    EX.CO Platform (Formerly Playbuzz)
    Setka Editor
    CoSchedule Marketing Suite
    Market Presence