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VWO AB Tasty

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1,406 reviews
  • 7 profiles
  • 19 categories
Average star rating
4.4
#1 in 3 categories
Grid® leader
Serving customers since
2009
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VWO Testing

929 reviews

Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT.

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AB Tasty

410 reviews

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution.

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VWO Insights - Web

62 reviews

VWO Insights combines session recordings, heatmaps, on-page surveys, and more to diagnose problem areas in your visitors’ experiences. So you can fix what's broken. And make the good stuff even better.

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VWO Feature Experimentation

3 reviews

VWO Feature Experimentation is an all-in-one platform to optimize your product experience. It allows you to progressively rollout, test, personalize, monitor, and analyze new features within a single platform.

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VWO Personalization

1 review

VWO Personalize enables you to craft and deliver customized experiences without dependence on development teams. Visitors to your digital properties expect and deserve experiences that are optimized and personalized for them. VWO Personalize easily lets you deliver thousands of such unique journeys to the right audience, at the right place, and at the right time. Personalization starts with data. Use data from anywhere to understand every website visitor. Enrich it further with third-party data via integrations to unify customer profiles. Use this data to target high-impact user segments to deliver tailored experiences. Trigger the experience at multiple points in the user's buying journey to nudge them ahead with context. Gauge the experience continuously to refine your personalization strategy.

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VWO Insights - Mobile App

1 review

Unlock the full story behind your mobile app analytics with VWO Insights for Mobile Apps. While traditional analytics tools give you numbers and tell you what happened, VWO Insights uncovers the "why" behind the numbers. Dive into Session Recordings and Heatmaps to witness firsthand how users navigate and interact within your app. Want to get more specific? Our advanced filters let you focus on various user segments, even allowing you to filter by App Crashes and ANRs. You can also leverage Custom Event Filters to scrutinize actions related to your app's newest features. Don't just gather data—understand it to enhance UX, minimize churn, and elevate conversions. With VWO Insights for mobile apps, you're not just collecting data but gaining actionable insights.

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VWO Data360

0 reviews

Collect, aggregate, and enrich your customer data in real-time with VWO Data360. It is a SaaS data management platform that will help you get a unified view of your visitors in one platform. View visitor attributes, events data, behavioral data from heatmaps, surveys, session recordings, uploaded data, offline data, third-party data attributes, and more in a single, integrated view to better understand your customer. VWO Data360 centralizes your data to build a holistic profile of your customers. Our customer data platform makes every bit of granular customer data much more meaningful, accessible, actionable, and ready to use.

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VWO AB Tasty Reviews

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Profile Name
Star Rating
895
462
38
6
5
Verified User in Higher Education
UH
Verified User in Higher Education
07/09/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Fleshed-Out Web Optimization Platform with Promising AI and Fast Support

It's a really fleshed out web optimization platform. The AI features are more promising than most of the competitors. I'm also a fan of their recent partnership with Optimizely, as there are a lot of benefits that could come from that. Integrations are solid. Connects to GA4 easily.But I think the thing I like most is the support. They get back to me really quick. Their onboarding is also extensive, although some of that seems to be tiered with the package you get.
Megha A.
MA
Megha A.
Performance Marketing & Brand Growth Strategist | Meta & Google Ads Specialist | MBA – Marketing Analytics | Certified in Generative AI (Microsoft x upGrad) & Oracle OCI | Leveraging AI + MCP for Next-Gen Marketing
06/03/2026
Validated Reviewer
Verified Current User
Review source: G2 invite

Powerful A/B Testing Platform for Conversion Optimization

What I like best about VWO Testing is its intuitive interface and robust A/B testing capabilities. It makes it easy to create, launch, and analyse experiments without heavy technical involvement. The detailed reporting and visitor behaviour insights help make data-driven decisions that improve conversion rates and user experience.
prasanna k.
PK
prasanna k.
05/28/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Powerful Tool for Testing and Optimization, Complex Initial Setup

I like how VWO FullStack provides heatmaps at each page level and offers metrics like scroll depth and click interactions. It's valuable for server-side A/B testing across websites, helping to improve website conversion rates. I find it particularly helpful for optimizing product page experiences by testing different messaging, layouts, pricing visibility, CTA placements, and recommendation topics, while effectively measuring the impact on engagement and conversions. It's also really useful for analyzing how users interact with onboarding journeys, sign-up steps, checkout processes, and other multi-step experiences. VWO FullStack has been beneficial for product pages, feature rollouts, and user flows, maintaining personal experience, and it works well for experiments and feature rollouts.

About

Contact

HQ Location:
PARIS, France

Social

@ABTasty

What is VWO AB Tasty?

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution.

Details

Year Founded
2009
Website
www.abtasty.com