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VWO AB Tasty

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1,414 reviews
  • 7 profiles
  • 19 categories
Average star rating
4.4
#1 in 2 categories
Grid® leader
Serving customers since
2009
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VWO Testing

929 reviews

Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT.

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AB Tasty

418 reviews

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution.

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VWO Insights - Web

62 reviews

VWO Insights combines session recordings, heatmaps, on-page surveys, and more to diagnose problem areas in your visitors’ experiences. So you can fix what's broken. And make the good stuff even better.

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VWO Feature Experimentation

3 reviews

VWO Feature Experimentation is an all-in-one platform to optimize your product experience. It allows you to progressively rollout, test, personalize, monitor, and analyze new features within a single platform.

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VWO Personalization

1 review

VWO Personalize enables you to craft and deliver customized experiences without dependence on development teams. Visitors to your digital properties expect and deserve experiences that are optimized and personalized for them. VWO Personalize easily lets you deliver thousands of such unique journeys to the right audience, at the right place, and at the right time. Personalization starts with data. Use data from anywhere to understand every website visitor. Enrich it further with third-party data via integrations to unify customer profiles. Use this data to target high-impact user segments to deliver tailored experiences. Trigger the experience at multiple points in the user's buying journey to nudge them ahead with context. Gauge the experience continuously to refine your personalization strategy.

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VWO Insights - Mobile App

1 review

Unlock the full story behind your mobile app analytics with VWO Insights for Mobile Apps. While traditional analytics tools give you numbers and tell you what happened, VWO Insights uncovers the "why" behind the numbers. Dive into Session Recordings and Heatmaps to witness firsthand how users navigate and interact within your app. Want to get more specific? Our advanced filters let you focus on various user segments, even allowing you to filter by App Crashes and ANRs. You can also leverage Custom Event Filters to scrutinize actions related to your app's newest features. Don't just gather data—understand it to enhance UX, minimize churn, and elevate conversions. With VWO Insights for mobile apps, you're not just collecting data but gaining actionable insights.

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VWO Data360

0 reviews

Collect, aggregate, and enrich your customer data in real-time with VWO Data360. It is a SaaS data management platform that will help you get a unified view of your visitors in one platform. View visitor attributes, events data, behavioral data from heatmaps, surveys, session recordings, uploaded data, offline data, third-party data attributes, and more in a single, integrated view to better understand your customer. VWO Data360 centralizes your data to build a holistic profile of your customers. Our customer data platform makes every bit of granular customer data much more meaningful, accessible, actionable, and ready to use.

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VWO AB Tasty Reviews

Review Filters
Profile Name
Star Rating
899
465
38
6
6
Ayush D.
AD
Ayush D.
08/25/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Fast CDN Preview Updates, but Audience Setup UX Is Confusing

The CDN update on the preview link is fast—almost immediately, I’m able to see the changes. That’s something I really dislike in Convert.
Raúl S.
RS
Raúl S.
08/21/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review
Jeni J.
JJ
Jeni J.
Software Dev , Ai Agents Builder
08/12/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Powerful A/B Testing with Room for Improvement

I use AB Tasty for A/B testing, personalization, and feature experimentation to understand which website experiences actually improve engagement and conversions. The visual editor makes it fairly easy to launch experiments without heavy developer involvement. I like the combination of an approachable visual editor with fairly sophisticated experimentation underneath, so marketers can launch tests without depending on developers for every change. Dynamic Allocation is particularly useful for shifting traffic toward stronger variations, and the AI features such as EmotionsAI and the Visual Editor Copilot add another layer of insight and speed to experimentation. Also, the initial setup was very easy for me.

About

Contact

HQ Location:
PARIS, France

Social

@ABTasty

What is VWO AB Tasty?

AB Tasty and VWO bring together two pioneers in experimentation and digital experience optimization to create a global category leader. Serving more than 4,000 customers worldwide, the platform helps organizations optimize digital journeys through experimentation, feature management, AI-driven personalization, and behavioral insights. Trusted by leading brands such as Samsonite, USA Today, Sephora, Forbes, Amway, Hilton, and Air Europa, the combined company enables teams to experiment faster, deliver better digital experiences, and drive measurable growth.

Details

Year Founded
2009
Website
www.abtasty.com