Adjust offers me a clean, intuitive end-user experience wherein I can put in the marketing campaigns I already have and monitor the analysis.
It's not easy to find a particular segment.
Adjust makes it super easy to create trackable links by campaign
What I like about it is that it works with any third party campaign source channels, like Google, Snapchat, SoundCloud etc, and see which is the most beneficial to me cost/expenditure wise in acquiring new users. I can track the real-time user behavior within my application with visualizations and follow any in-app microtransactions or subscriptions made by the user.