--- title: Adjust Reviews meta_title: 'Adjust Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 720 reviews by the users' company size, role or industry to find out how Adjust works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 720 scale: '5' date_modified: '2026-06-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adjust Reviews **Vendor:** adjust.com **Category:** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution) **Average Rating:** 4.7/5.0 **Total Reviews:** 720 ## About Adjust Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently. ## Adjust Pros & Cons **What users like:** - Users find Adjust to be **very easy to use** , with an intuitive interface for accessing reports and data. (146 reviews) - Users value the **responsive and knowledgeable customer support** from Adjust, enhancing their overall experience with the product. (111 reviews) - Users appreciate the **robust mobile attribution and fraud prevention tools** of Adjust, enhancing campaign tracking and performance insights. (84 reviews) - Users appreciate the **robust reporting capabilities** of Adjust, enhancing their tracking and campaign analysis experience. (79 reviews) - Users praise the **strong mobile attribution tracking** of Adjust, enabling clear insights into installs and user behavior. (74 reviews) - Users value the **easy integrations** of Adjust, enabling seamless app marketing performance tracking across platforms. (70 reviews) - Data Accuracy (69 reviews) - Attribution (67 reviews) - Users appreciate the **intuitive and customizable dashboard** of Adjust, enabling quick access to key insights and reports. (67 reviews) - Easy Integrations (62 reviews) **What users dislike:** - Users often face **slow loading** issues, experiencing delays in report generation and difficulties during data-heavy tasks. (41 reviews) - Users find the **complexity** of Adjust can overwhelm new users and requires significant expertise to navigate effectively. (38 reviews) - Users find Adjust to be **expensive** , especially compared to alternatives with more features for growing businesses. (34 reviews) - Users experience **dashboard loading delays** and limited customization, impacting overall efficiency and data analysis capabilities. (33 reviews) - Users find the **slow performance** of report loading under heavy data conditions to be a significant drawback. (33 reviews) - Users find the **implementation complexity** challenging, as mastering Adjust's extensive features can be time-consuming and confusing. (32 reviews) - Users struggle with **data management issues** , including complexity, data latency, and inaccuracies affecting overall performance. (30 reviews) - Poor Reporting (28 reviews) - Integration Issues (27 reviews) - Steep Learning Curve (27 reviews) ## Adjust Reviews ### 1. Easy Integration and Clear Dashboard for Reliable Campaign Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Anh B. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2026 **What do you like best about Adjust?** Adjust is very easy to use and integrate. The dashboard is clear, data is reliable, and it helps us quickly track campaign performance across different channels. **What do you dislike about Adjust?** Overall the platform works very well. Some advanced reports could be more customizable, but it doesn’t significantly affect our daily usage. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us clearly measure the effectiveness of different acquisition channels and better understand user behavior, which improves our campaign optimization and ROI. ### 2. Easy to Use, Accurate Tracking, and Smooth Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Dat N. | Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Adjust?** Easy to use with a clean interface. Tracking is accurate, reports are clear and close to real-time, and integrations are smooth. Support is also responsive and helpful. **What do you dislike about Adjust?** Some advanced features can take time to fully understand at first, but overall nothing major. **What problems is Adjust solving and how is that benefiting you?** It helps us measure campaign performance accurately, reduce wasted spend, and improve ROI. We also get better insights into user behavior. ### 3. Accurate Tracking and Fraud Prevention Champion **Rating:** 5.0/5.0 stars **Reviewed by:** Lợi (MKT) N. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Adjust?** I like Adjust's real-time tracking and accurate data, which make it easy to analyze performance. I appreciate its ability to detect ad fraud like spam and fake installs. Adjust's tracking is more accurate compared to Kochava, with better fraud prevention and a more user-friendly dashboard. It's also super easy to set up, and it delivers everything I need while performing very reliably. **What do you dislike about Adjust?** I am a big fan of Adjust **What problems is Adjust solving and how is that benefiting you?** Adjust helps me check and prevent ad fraud, like spam and fake installs. It also collects and analyzes data from multiple ad channels, offering real-time tracking and accurate data for performance analysis. ### 4. Powerful Tool for Measuring Campaign Performance and Deriving Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Thanh Nam N. | marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Adjust?** This is a powerful tool that helps measure campaign performance and makes it easy to analyze data and derive insights **What do you dislike about Adjust?** The interface is a bit complex with many metrics, making it hard to understand. However, it is very useful for analyzing campaign performance. **What problems is Adjust solving and how is that benefiting you?** Adjust helps me track campaign performance clearly, analyze data easily, and make better optimization decisions. ### 5. Adjust helped us see the true subscription journey in OTT **Rating:** 5.0/5.0 stars **Reviewed by:** Ut L. | Growth Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Adjust?** Recently, we’ve been impressed by how Adjust visualizes subscription funnels and highlights drop-off points more clearly. The dashboards feel faster and more intuitive than before, helping our team make decisions much quicker. **What do you dislike about Adjust?** It would be great if some advanced reports could load a bit faster during peak hours, but overall the platform is very solid. **What problems is Adjust solving and how is that benefiting you?** Adjust has helped us improve in two important areas. First, it showed us that subscription conversions can come from any channel or touchpoint, rather than each channel having a fixed and limited role as we previously assumed. Second, Adjust revealed that the highest share of subscriptions actually occurs on the very first day of installation, which is completely different from our earlier belief that most conversions happen after seven days. And I have to add that throughout the entire process, Lily Truong supported us with exceptional dedication, proactiveness, and patience. Her involvement made everything faster, clearer, and far more effective than we expected - an outstanding contribution to our overall experience. ### 6. A must-have mobile attribution tool for scaling apps **Rating:** 5.0/5.0 stars **Reviewed by:** Van C. | Team AI, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Adjust?** The real-time data tracking and accurate attribution have been fantastic for our campaigns. The dashboard is highly customizable and easy to navigate, which makes it simple to use every day. **What do you dislike about Adjust?** The learning curve can feel a bit steep for beginners who are just getting started with mobile attribution. Also, the pricing may be on the higher side for small indie developers. **What problems is Adjust solving and how is that benefiting you?** It effectively blocks fraudulent installs, ensuring our marketing budget is spent on real users. It also helps us track deep post-install events to optimize for high LTV users. ### 7. Adjust Makes Multi-Channel Campaign Setup Smooth with Strong Ad Network Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Adjust?** What I like best about Adjust is how well it integrates with different ad networks and tools. It makes the overall setup much smoother and reduces friction when launching or scaling campaigns across multiple channels. **What do you dislike about Adjust?** While the dashboard is generally good, some sections could be more streamlined to reduce the number of steps needed to access key information. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us deal with the complexity of managing campaigns at scale. It simplifies data handling and reduces operational overhead, allowing the team to work more efficiently and stay focused on performance improvements rather than manual processes. ### 8. Versatile Stats, but Needs Network Data Consistency **Rating:** 5.0/5.0 stars **Reviewed by:** Việt . **Reviewed Date:** December 01, 2025 **What do you like best about Adjust?** I love how Adjust offers a great deal of flexibility in terms of adjusting and examining a wide variety of statistics that are crucial for my app's performance. The platform provides me with detailed insights, such as user retention measurements and the ability to track statistics over specific timeframes like day 16 of user engagement, which is invaluable for product development and making informed decisions to improve user retention. I find these statistical variations very helpful as they allow me to pass accurate and actionable data to different stakeholders, like employees, ensuring that everyone is aligned with our goals. Moreover, Adjust's user interface performs better in general compared to other products I have used before, such as Average and App Flyer. The higher quality of the UI makes navigating the software a more pleasant experience and contributes to an overall efficiency in my workflow. Additionally, Adjust integrates seamlessly with other major advertising networks like Google, Facebook, and Apple, which streamlines my advertising efforts and enhances the overall effectiveness of my campaigns. **What do you dislike about Adjust?** Sometimes Adjust loses the data from certain networks, such as Mintegral, which prevents me from optimizing my app effectively. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to review app statistics, aiding in product development by tracking user engagement and detecting potential fraud. ### 9. Accurate Attribution & Real-Time Reporting That Makes Optimization Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Quynh M. | Social Content Analysis, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about Adjust?** I like Adjust’s accurate attribution and real-time reporting the most. It’s reliable, easy to use, and helps optimize campaigns quickly with clear, actionable data. **What do you dislike about Adjust?** Some advanced features can take a bit of time to get used to at first, but once familiar, they’re very helpful and work smoothly overall. **What problems is Adjust solving and how is that benefiting you?** Adjust helps solve attribution and performance tracking challenges by providing accurate, real-time data across channels. This makes it easier to understand what’s working, optimize campaigns faster, and make more confident, data-driven decisions. ### 10. Great Custom Reports and Revenue Tracking, but iOS Network Accuracy Needs Work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Adjust?** I really appreciate Adjust's ability to create personalized reports that cater to specific data needs. Additionally, the revenue tracking feature is highly effective, allowing for precise monitoring of performance across different networks **What do you dislike about Adjust?** The accuracy of iOS tracking on specific networks needs improvement as it’s currently unreliable **What problems is Adjust solving and how is that benefiting you?** I rely on Adjust to solve core UA and Product issues. From monitoring revenue and CPI to analyzing LTV and retention, the platform's ability to segment audiences ensures we're making the right calls for our business's bottom line ### 11. Friendly UX/UI with Fast, Up-to-Date Campaign Performance Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Phin B. | UA Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Adjust?** The UX/UI is friendly making it easy to track the campaign performance and the data is quickly updated as well **What do you dislike about Adjust?** The dashboard can sometimes load slowly so it's quite hard for me to track the campaign when needed **What problems is Adjust solving and how is that benefiting you?** this is tracking events and subscription revenue from the campaigns that helps me to optimize and scale the campaigns ### 12. Adjust MMP: Great UI/UX, Flexible Integrations, and Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Luan N. | Sales Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 06, 2026 **What do you like best about Adjust?** I appreciate Adjust’s well-designed UI/UX and its flexible integration options. Overall, it delivers strong performance, has transparent pricing, and offers excellent support. I also like how it leverages AI to help optimize marketing strategies. **What do you dislike about Adjust?** I like everything about the Adjust MMP solution. **What problems is Adjust solving and how is that benefiting you?** Creating a custom link is very easy. ### 13. Trusted and Effective Tool for Campaign Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Adjust?** Adjust’s fraud prevention and raw data accuracy are the features we rely on most. The fraud tools help ensure that our spend is protected—recently, Adjust blocked about 10% of installs from a partner, and after reviewing the evidence logs, the partner confirmed that 7–8% were indeed invalid. At the same time, the raw data gives us precise, real-time visibility. For example, when our revenue events increased from $430 → $605 within the first hour of the day, we were able to catch an unexpected trend and optimize our campaigns immediately. **What do you dislike about Adjust?** One issue we occasionally face is the delay in raw data updates. This can lead to temporary misinterpretation of campaign performance. For example, earlier this week our dashboard showed only 68% of the previous day’s revenue events—the total appeared to be just $420, while the actual number after the data fully synced was $610. Because of this delay, our ROAS looked much lower than it really was, and we had to contact our AM to refresh the data before making decisions. **What problems is Adjust solving and how is that benefiting you?** Adjust helps ensure that our raw data remains accurate and fully synchronized, even when there are occasional delays. In situations where the dashboard initially shows incomplete data, we can rely on Adjust’s support and data-refresh workflows to quickly correct the numbers. After Adjust refreshed the raw data, everything updated immediately, allowing us to evaluate campaign performance correctly. ### 14. Powerful Analytics and Intuitive Interface Elevate Marketing Decisions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2025 **What do you like best about Adjust?** What we like best about Adjust is the balance between powerful analytics, data transparency, and an intuitive interface. The platform offers flexible attribution settings, reliable fraud prevention, and deep performance reporting — all in one place. It makes analyzing traffic quality, user behavior, and campaign ROI fast and straightforward, which significantly improves our marketing decision-making. **What do you dislike about Adjust?** What we dislike about Adjust is that the platform can feel too rigid in some areas — especially when it comes to customization, dashboard flexibility, and certain limitations in deep data exports. Some features require additional setup or support involvement, which slows down processes. Also, the pricing model is relatively high compared to alternatives offering broader functionality. **What problems is Adjust solving and how is that benefiting you?** Adjust solves several key problems for us, bringing measurable benefits to our marketing operations: • Accurate attribution of installs, events, and revenue streams across all acquisition channels. • Performance measurement, allowing us to clearly understand which campaigns drive real value. • Fraud protection, helping us automatically detect and filter fraudulent installs and suspicious traffic. • Deep analytics on LTV, retention, funnel conversion, and audience quality, which improves decision-making. • Transparency for budgeting and optimization, enabling us to scale only the sources that bring ROI. ### 15. Outstanding Human Support and Deep App Industry Expertise **Rating:** 5.0/5.0 stars **Reviewed by:** 泰雅 . | Head of Business Development, Pangle, Japan, Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2026 **What do you like best about Adjust?** Human Support is very good!!! And their knowledge of App industry is very good! Their sales attitude will not be the alternative for the AI. **What do you dislike about Adjust?** I have no opinion about adjust because their function and human support are always 100% good. But I heard sometimes TikTok for Business can not connect Adjust well from TikTok for Business sales team. **What problems is Adjust solving and how is that benefiting you?** MMP is necessary for the app installing campaign. I am Pangle Business Development. Adjust always helps our measurement well. ### 16. Best-in-Class Mobile Measurement & Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Gözdem Buse . | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2025 **What do you like best about Adjust?** Adjust has been the most reliable platform we’ve used for mobile measurement and attribution. With both its strong technical infrastructure and dedicated account management support, we can accurately track campaign performance and make data-driven budget optimizations.The best part about Adjust is the accuracy and reliability of its data combined with real-time attribution algorithms. The Fraud Prevention Suite protects our budget from ad fraud. The dashboard is intuitive and easy to navigate, and with Datascape we can view mobile + web user journeys in a single view, which is a huge advantage. API integration was smooth and very developer-friendly. Our account manager has been a great partner, Hi Merve! :) — guiding us through integration and helping us apply best practices through regular check-in meetings. **What do you dislike about Adjust?** We haven’t experienced any major issues so far. It would be great if the dashboard offered a bit more flexibility for custom segmentation and filtering. **What problems is Adjust solving and how is that benefiting you?** Accurate and reliable attribution across all channels, enabling precise campaign performance measurement. Fraud Prevention Suite protects our budget from bots and fake clicks. Unified dashboard (including Datascape) simplifies tracking mobile and web user journeys in one place. Dedicated account manager support accelerates integration and helps us implement best practices. ### 17. Adjust review **Rating:** 4.0/5.0 stars **Reviewed by:** Bishnupriya P. | Senior Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 15, 2025 **What do you like best about Adjust?** Few things about Adjust : - Accurate Attribution & Tracking – Adjust provides strong attribution capabilities across ad networks and platforms, helping marketers track installs, in-app events, and user journeys with reliability. - Fraud Prevention – One of its standout features is advanced fraud detection and prevention, which helps protect ad spend from fake installs and fraudulent traffic. - Analytics & Integrations – It offers customizable dashboards, cohort analysis, and seamless integrations with major ad networks, giving marketers a clear view of campaign performance and ROI. **What do you dislike about Adjust?** Few things which I dislike about Adjust are : 1. Complex setup & steep learning curve – Integration and event configuration can be technical and time-consuming. 2. High pricing – Cost is often considered expensive, especially for smaller companies. 3. Reporting & data issues – Some users face delays, limited customization, and difficulty accessing specific metrics. **What problems is Adjust solving and how is that benefiting you?** Problems Adjust solves & benefits: 1. Attribution & tracking – Shows which channels drive installs and revenue → helps optimize ad spend. 2. Fraud prevention – Blocks fake installs/clicks → saves budget from being wasted. 3. Data centralization – Unified dashboards and analytics → clearer insights and faster decisions. ### 18. Intuitive Reporting Dashboard Backed by Adjust’s Excellent Documentation **Rating:** 5.0/5.0 stars **Reviewed by:** Ngoc L. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Adjust?** The report dashboard features an intuitive UI, complemented by Adjust's comprehensive instructional documentation, making it easy to view and customize reports. **What do you dislike about Adjust?** The introductory documentation feels somewhat outdated. **What problems is Adjust solving and how is that benefiting you?** Adjust enables our app to track installs from multiple marketing campaigns using custom links. ### 19. Clear, Helpful Support & Training That Accelerates Integration **Rating:** 5.0/5.0 stars **Reviewed by:** giang n. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Adjust?** The Technical Support & Training documentary is very clear and helpful, and it supported my team in quickly integrating and tracking data. **What do you dislike about Adjust?** The introduction documentary somehow is quite out-of-date. **What problems is Adjust solving and how is that benefiting you?** Adjust supports our app by tracking installs, events, and more through SKANetworks. ### 20. Great MMP With Strong Support **Rating:** 5.0/5.0 stars **Reviewed by:** Shehroz A. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2025 **What do you like best about Adjust?** Adjust has a clean and easy-to-use dashboard. Reporting is accurate and reliable, and their support team responds quickly and is very helpful. **What do you dislike about Adjust?** One important feature missing in Adjust is the ability to filter reports by app version. For product and UA analysis, version-wise reporting is critical, but the dashboard currently does not allow filtering or breaking down KPIs based on specific app versions. This makes it harder to analyze performance changes when new versions are released. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us track user acquisition, attribution, and in-app performance accurately across all our ad networks. It gives us a clear view of installs, revenue, and campaign performance in one place, which saves time and improves decision-making for our mobile games. ### 21. Effortless MMP Experience with Intuitive Dashboard and Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2025 **What do you like best about Adjust?** We’ve used Adjust as our first—and only—MMP for our mobile games and it’s been refreshingly easy to work with. The dashboard is clear, intuitive, and friendly for newcomers, while implementation is straightforward. Real-time, responsive customer support has been a standout, helping us move fast with confidence. **What do you dislike about Adjust?** We’d like core fraud protection to be included in the base product. Getting accurate, trustworthy metrics is fundamental, so anti-fraud controls shouldn’t require add-ons. When fraud features sit behind upgrades, it creates friction and leaves smaller teams exposed. **What problems is Adjust solving and how is that benefiting you?** Adjust provides us with reliable mobile attribution and the essential campaign metrics required to optimize our spending. It allows us to view source-level installs, ROAS and LTV cohorts, as well as funnel events all in a single dashboard—including SKAN data on iOS. This comprehensive visibility enables us to quickly respond to channels that are either underperforming or exceeding expectations. As a result, we achieve more effective budget allocation, faster iteration, and improved marketing efficiency. ### 22. Accurate Revenue and ROAS Tracking That Boosts Campaign Profitability **Rating:** 5.0/5.0 stars **Reviewed by:** Linh G. | UA, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Adjust?** What I like best about Adjust is its ability to accurately measure revenue and ROAS, making it easier to optimize campaign profitability. **What do you dislike about Adjust?** it has so many metrics and data points that it can be hard to fully understand at first. **What problems is Adjust solving and how is that benefiting you?** Adjust provides accurate revenue and ROAS measurement, making it easier to optimize campaigns efficiently. ### 23. Easy-to-Use, Accurate Attribution for Clear Cross-Channel Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Kien N. | Marketing Social, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Adjust?** Adjust is easy to use, provides accurate attribution data, and helps us clearly measure campaign performance across channels. **What do you dislike about Adjust?** The reporting setup can be a bit complex at first, and some dashboards take time to customize. **What problems is Adjust solving and how is that benefiting you?** Adjust helps solve attribution and cross-channel tracking challenges, allowing us to optimize campaigns faster and improve ROAS. ### 24. Highly Accurate, Real-Time Attribution That Helps Us Optimize Instantly **Rating:** 5.0/5.0 stars **Reviewed by:** Trang T. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Adjust?** What I like best about Adjust is its ability to provide highly accurate, real-time attribution data, which allows our team to optimize marketing campaigns instantly. **What do you dislike about Adjust?** The reporting flexibility for certain niche organic channels could be improved, as it sometimes requires manual workarounds to get a truly holistic view of all non-paid traffic. **What problems is Adjust solving and how is that benefiting you?** One of the biggest issues Adjust addresses is mobile ad fraud. Their Fraud Prevention Suite automatically filters out fake installs, which directly benefits our bottom line by saving us from paying for invalid traffic and keeping our data clean. ### 25. Accurate Attribution and Reliable Data for Smarter Cross-Channel Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Phương Mai T. | Content Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Adjust?** Accurate attribution, strong fraud prevention, and reliable data for optimizing campaigns across channels **What do you dislike about Adjust?** UI can be complex for new users and pricing is relatively high **What problems is Adjust solving and how is that benefiting you?** Adjust solves attribution and data fragmentation across channels, helping us accurately track installs and revenue, reduce fraud, and optimize campaigns based on real ROAS instead of guesswork ### 26. Comprehensive Data Tracking with Room for AI Enhancement **Rating:** 4.0/5.0 stars **Reviewed by:** Vsevolod L. | CBDO, Computer Games, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Adjust?** I find Adjust to be an industry-standard tool, known as one of the two biggest MMPs available. Its ability to integrate with almost every platform, especially major ones, is impressive. Adjust’s efforts to establish integrations with emerging platforms make it highly convenient. The platform’s visual improvements and comprehensive dashboard over the last two years have been significant, transitioning from outdated visuals to a modern and appealing look. This comprehensive dashboard now allows me to conveniently access and visualize all relevant data directly within my account, reducing the need to seek information from managers. I appreciate how Adjust facilitates the collection and presentation of data in a format that is both accessible and exportable to formats like CSV, which is beneficial for our internal analysis. Additionally, the API capabilities enable me to fetch data directly from Adjust to our internal BI system, providing seamless data transfer for deeper evaluations. **What do you dislike about Adjust?** I feel that Adjust could greatly benefit from integrating more AI features, as AI is becoming increasingly important in software products today. It seems either the existing AI features aren't adequately communicated to us or there aren't many integrated yet. Additionally, Adjust's pricing isn't the most competitive, making it a more expensive option among its peers, which could deter some users. Moreover, offering promotions or discounts for loyal customers or partners like us could enhance our experience and provide a sense of value for long-term commitment. It's also worth noting that there are frequent add-on features, which may complicate the pricing structure and usage. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to efficiently track and analyze mobile app data, integrating retention, purchase, and custom event metrics. It consolidates data in a user-friendly format and enables seamless API integration for our BI system. ### 27. Seamless Data Attribution with Top-Notch Support **Rating:** 4.0/5.0 stars **Reviewed by:** Alexandr O. **Reviewed Date:** November 26, 2025 **What do you like best about Adjust?** I really appreciate the support from the Adjust team—their responses are fast and precise, so any issues I run into are resolved quickly. I also find the new features, such as conversion rules and behavioral filters, extremely useful because they make managing user acquisition much easier. With behavioral filters enabled, we can confidently test new networks, block devices that show abnormal behavior, and keep our data clean, which is critical for accurate analysis. Overall, these features add a lot of value to my work by improving data quality and making my workflow more efficient. **What do you dislike about Adjust?** I’d love to see more analytical tools, such as Exploratory Data Analysis (EDA) and anomaly detection that isn’t limited to fixed thresholds. It would also be helpful to have segmentation by geo, network, and other dimensions, as well as data-driven recommendations on how to optimize user acquisition. **What problems is Adjust solving and how is that benefiting you?** I use Adjust for user-level attribution, real-time data processing, and accessing clean data through behavioral filters, which strengthens my marketing analytics and decision-making. ### 28. Easy to Use and Super Helpful **Rating:** 5.0/5.0 stars **Reviewed by:** chen j. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2026 **What do you like best about Adjust?** Adjust has delivered a seamless user experience, with intuitive workflows that ensure day-to-day operations run smoothly. Our team also benefits from timely and responsive support during technical integrations, which has accelerated our setup and troubleshooting processes. **What do you dislike about Adjust?** Sometimes there will be delays in the bill payment push, but there will be a reply soon after the communication. **What problems is Adjust solving and how is that benefiting you?** Adjust features a concise and intuitive interface that is easy to get started with. It provides accurate traffic data, which greatly helps optimize our advertising strategies. ### 29. Effortless Multi-Channel Marketing Measurement **Rating:** 5.0/5.0 stars **Reviewed by:** Ross H. **Reviewed Date:** November 25, 2025 **What do you like best about Adjust?** I highly appreciate how Adjust simplifies the tracking of all marketing sources that contribute to our app downloads. Once integrated into platforms, it becomes the easiest way to measure multichannel marketing and attribution effectively. The ability to track initial metrics, such as customer volume, and also measure long-term metrics, like customer value, provides significant insights into our marketing efforts. The in-platform reporting and API capabilities perform exactly as needed, making Adjust a reliable tool. Moreover, having transitioned from Appsflyer, Adjust offers comparable value at a more cost-effective price, which enhances its appeal. These features collectively streamline our marketing analytics processes and support data-driven decision-making. **What do you dislike about Adjust?** I find dealing with the complexity of linking multiple partners challenging, as it requires getting on calls to resolve integration and tracking issues in real time. It would be beneficial to have a dynamic calendar booking link to easily arrange calls with Adjust support, developers, partners, and third parties, which would be a game-changer compared to back-and-forth emails. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to track marketing sources for app downloads, measure multichannel marketing and attribution, and track initial and long-term metrics like volume and value. ### 30. This tool is valuable for analyzing new user acquisition sources for aesthetic medicine portal apps, particularly because it connects with in-app and subsequent behavioral data and offers excellent support. **Rating:** 4.5/5.0 stars **Reviewed by:** yuusuke t. **Reviewed Date:** November 24, 2025 **What do you like best about Adjust?** I find Adjust extremely valuable because it enables app measurement and allows me to identify the sources of new user acquisition. This allows me to efficiently allocate marketing costs and optimize new user acquisition. It's also convenient that log-based data can be stored in our company database via the server. By integrating the source identification data obtained from Adjust with our own data and linking it to user behavior data for analysis, we have achieved advanced marketing activities. Furthermore, Adjust's support has been particularly helpful. They provide quick and concrete solutions to our questions via email, which is extremely beneficial. This allows us to resolve any issues encountered while using Adjust swiftly, for which we are truly grateful. Translated with DeepL.com (free version) **What do you dislike about Adjust?** We are facing challenges with fragmented SKAN data, specifically the inability to utilize SKAN data for user-level analysis alongside data measured by Adjust. This issue is also present with other MMP measurement tools. We are hopeful that resolving this could open up new investment opportunities. We understand this is highly complex due to Apple's involvement, but we would welcome any potential solutions. Translated with DeepL.com (free version) **What problems is Adjust solving and how is that benefiting you?** By measuring app traffic sources, we identify referral channels and utilize this data for marketing cost allocation, enhancing marketing activities through data analysis. Adjust also proves valuable by enabling data storage in our proprietary database via servers. This capability has made complex user analysis possible. ### 31. Streamlined Mobile Campaign Management with Superb Support **Rating:** 4.5/5.0 stars **Reviewed by:** Fatih T. | User Acqusition Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2025 **What do you like best about Adjust?** I really appreciate Adjust's user-friendly interface, which makes adding ad networks such as Unity and AppLovin and setting up the integration settings straightforward and not complicated. This ease of use is incredibly valuable, especially since working with mobile measurement partners (MMPs) can sometimes be intimidating and complex. I also find the Adjust documentation very helpful for resolving issues. The ability to contact a dedicated account manager when needed is a huge plus as they provide exceptional support and guidance. The seamless integration ensures that all campaigns are optimized effectively, as Adjust enables the relay of crucial install numbers, revenues, and events to the ad networks for their optimization processes. This comprehensive approach allows us to configure everything according to our needs while fully understanding what each setting does, thanks to the intuitive UI and availability of support. **What do you dislike about Adjust?** I find it challenging to locate the specific data I need in Adjust's reporting tool due to the abundance of available data, which can be time-consuming. Additionally, selecting multiple events at once is cumbersome as it requires individual selection. While I understand Adjust is not primarily a reporting tool, its lack of customization compared to other market options can be limiting. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to effectively allocate installs for UA campaigns, streamline data flow to ad networks, and easily set up network integrations. It simplifies campaign optimization and provides valuable game metrics analysis. ### 32. Supportive Insights and User-Friendly UI with Powerful Attribution Targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Phạm P. | Content Game Design, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Adjust?** supportive information, UI/UX friendly, attribution technology helps target the right audiences **What do you dislike about Adjust?** The report sometimes loads quite slowly or can't load **What problems is Adjust solving and how is that benefiting you?** The user fraud filtering feature improves the quality of incoming users, allowing me to better assess performance and make more informed decisions. ### 33. The Gold Standard for Mobile Attribution and Fraud Prevention **Rating:** 5.0/5.0 stars **Reviewed by:** Linh N. | Marketing Team, Computer Games, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Adjust?** I really appreciate the seamless SDK integration and the extensive documentation provided. Beyond the tech, Adjust’s customer support team is top-notch—they are always proactive in helping us optimize our tracking setup and resolving any technical hurdles quickly **What do you dislike about Adjust?** With very large datasets, the UI can occasionally feel sluggish. **What problems is Adjust solving and how is that benefiting you?** Solving the "Attribution Chaos" and eliminate ad fraud ### 34. Effective Attribution, Room for Data Integration Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Mahmoud M. **Reviewed Date:** November 25, 2025 **What do you like best about Adjust?** I love Adjust for its cohort analysis feature, as it allows me to quickly assess which campaigns or platforms are performing well or poorly. This feature is crucial because it helps me segment users effectively and allocate spending based on the performance of each cohort, streamlining my ad strategies and maximizing the return on investment from various ad platforms like Google, Meta, TikTok, and Snapchat. The ability to gain clarity and insight into these metrics efficiently undoubtedly adds significant value to my marketing endeavors. **What do you dislike about Adjust?** I dislike the weak capability of Adjust to share in-app events data, such as purchase and revenue, with other platforms like Google and Meta. This limitation makes it challenging for these platforms to learn and optimize results effectively. **What problems is Adjust solving and how is that benefiting you?** I use Adjust for accurate purchase and revenue attribution across platforms like Google and Meta. Cohort analysis helps me quickly evaluate campaign performance and optimize spending. ### 35. Real-Time Reporting Made Easy, But Ad Source Naming Could Be Clearer **Rating:** 3.5/5.0 stars **Reviewed by:** Sahadat H. | Senior General Manager, Digital Media Management, Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Adjust?** I like the real time reporting dash board . And we can create different report easily **What do you dislike about Adjust?** When we see the event sources by network , ad creative and ad group it shows during the source of install not the current ad name or ad group **What problems is Adjust solving and how is that benefiting you?** It really helps to take prudent media investment decision in-terms of media efficiency . Also raw data help us to create detail app behavior ### 36. Adjust: Reliable Metrics and Easy Integration for Game Development **Rating:** 5.0/5.0 stars **Reviewed by:** Hoang P. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Adjust?** Adjust is a great measurement and analysis tool, very useful for game development—the work I'm doing. Reliable metrics. Easy integration. **What do you dislike about Adjust?** Hmm, maybe I'm just not familiar with UI/UX yet, so I'm having a little trouble using it. **What problems is Adjust solving and how is that benefiting you?** Adjust monitors installation sources, collects data and events, and then analyzes and provides useful metrics for game development. ### 37. Constantly Updated Features That Keep Us Ahead **Rating:** 5.0/5.0 stars **Reviewed by:** Linh N. | User Acquisition Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Adjust?** Constantly updating new intelligent features to match current market **What do you dislike about Adjust?** The instruction documents are sometimes not clear, thus we have to seek for help from account managers **What problems is Adjust solving and how is that benefiting you?** The UX is clear and easy to use so that I can track data efficiently ### 38. Clear attribution and dependable reporting across multiple games **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2025 **What do you like best about Adjust?** We run UA for five mobile games across different regions, and Adjust makes it much easier to keep everything organized. The biggest advantage is how consistent the attribution feels-installs, events, revenue signals, and SKAN results line up with what we see inside each ad network. Navigating between games, campaigns, and countries becomes easy once you get used to the interface. Daily tasks like checking cohorts, early retention, or creative performance are straightforward, and we rarely need to export data to understand what’s happening. **What do you dislike about Adjust?** Some of the reporting layers take a bit of effort to learn, especially for new teammates. A few dashboards load slower when you apply multiple filters or large date ranges. And while integrations work well, some regional ad partners need more manual configuration than expected. None of these are dealbreakers, but they’re noticeable when managing several campaigns at once. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us keep all UA activity for five games in one place. Before using it, we constantly compared numbers across networks to figure out which campaign was actually driving performance. Now attribution, event tracking, revenue data, and cohorts are all aligned, which lets us make faster budget decisions. It also saves a lot of time during reporting-there’s far less manual reconciliation or cross-checking between dashboards. Overall, it gives us a clearer picture of which channels are truly delivering value. ### 39. Excellent Tech & Word Class Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Germán P. | Principal Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2025 **What do you like best about Adjust?** Their tech stack works really well, easy to integrate with, and where they truly excel is their world class customer support. At this point I've lost count of how many questions and issues they've helped us resolve. Most of them being lack of knowledge from our part and they've shown tremendous patience in educating us in the deep world of marketing attribution. **What do you dislike about Adjust?** There is honestly nothing I can say that I dislike about Adjust. **What problems is Adjust solving and how is that benefiting you?** Adjust is the lifeblood of our business since we rely heavily on paid user acquisition. They power our entire attribution pipeline with all of our ad networks which serves as the critical component to optimizing our ad spend. ### 40. Informative Dashboard That Speeds Up Our Campaign Work **Rating:** 5.0/5.0 stars **Reviewed by:** Mai Phương . | Product Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Adjust?** It's informative and the dashboard provides ample data for our campaigns. **What do you dislike about Adjust?** Nothing! Your systems is very good. I love yours so much. Its make my work very fast. **What problems is Adjust solving and how is that benefiting you?** Adjust helps solve attribution, data fragmentation, and fraud issues in mobile marketing by tracking where users come from, unifying all campaign data, and filtering fake installs. ### 41. Great for App Campaign Attribution & Steering **Rating:** 5.0/5.0 stars **Reviewed by:** Gianluca L. | Online Performance Marketing Junior Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2025 **What do you like best about Adjust?** I find Adjust to be incredibly valuable for tracking app touchpoints such as installs and purchases, which is essential for attribution and steering marketing campaigns with ad partners. I am impressed by the fantastic account managers who provide exceptional support, and I appreciate how easy to use the interface is, which enhances my overall experience with Adjust. The well-documented resources are plentiful, making it easier to navigate and utilize the software effectively. Additionally, I have a high regard for how Adjust stays on top of market trends related to campaign steering or tracking campaign results, always ensuring that the platform evolves with the industry. **What do you dislike about Adjust?** Adjust does not allow me to check raw data directly within the interface. This limitation requires me to resort to our database to access the necessary data, which is not in real-time. This can be inconvenient, especially when I need to look for something specific to solve a bug or check the latest touchpoints. Having the ability to explore raw data directly in the app interface would be very beneficial for my workflow. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to track app installs and purchases, attribute results to marketing campaigns, and steer campaigns. It's user-friendly with great account managers and comprehensive documentation, though I'd like direct access to raw data in the interface for quicker bug resolution. ### 42. An excellent system, but there are aspects that could be improved or added **Rating:** 4.0/5.0 stars **Reviewed by:** Ales Z. | Data engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Adjust?** A user-friendly report interface, a clear manual for setting up exports via API, and responsive, fast customer support. **What do you dislike about Adjust?** The fields in the API and in the reports differ slightly. For example, the API has a network field, but it’s either missing or renamed in the reports. Ideally, the same field names should be used consistently across different places. It would also be useful if data with different filters could be displayed together in the same report. For instance, I’d like to see installs with attribution type = all and attribution type = click in the same row. Right now, I can only view them separately by switching filters. In our internal systems, we’ve set up this kind of report. **What problems is Adjust solving and how is that benefiting you?** Building reports on sales and installs, with the ability to analyze down to the user level. The hourly data turned out to be especially useful. ### 43. Easy-to-Use UI, good Customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Quỳnh Chi N. | Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2026 **What do you like best about Adjust?** The UI is very easy to use and helpful - The feature to save report by URL is great. Most of all the critical statistics are there. Customer support is also fast, direct and effective. **What do you dislike about Adjust?** Sometime I was unable to login, or the pages take very long to load **What problems is Adjust solving and how is that benefiting you?** Tracking and optimizing campaigns based on performance ### 44. Convenient MMP, reliable support **Rating:** 5.0/5.0 stars **Reviewed by:** Adel Z. **Reviewed Date:** November 26, 2025 **What do you like best about Adjust?** I appreciate Adjust for its user-friendly interface, which is cleaner than Appsflyer's and makes it easy to find what I need. The easy integration setup is also a big plus, as it streamlines the process of working with various tools and partners. Adjust's technical support is efficient and quickly resolves any issues that arise, making our work much easier. I'm especially pleased with the excellent account managers, who are always ready to help and provide the information we need. Furthermore, Adjust offers more competitive pricing than Appsflyer, making it a good choice for our business. **What do you dislike about Adjust?** Some advertising partners aren't yet integrated into Adjust, which complicates operations. Campaigns also sometimes fail to launch due to the lack of full integration between Adjust and some advertising partners. **What problems is Adjust solving and how is that benefiting you?** I use Adjust for install attribution, data consolidation, and fraud detection. It helps me analyze campaign performance, traffic, and user behavior. ### 45. Accurate, Deep Attribution with Seamless Cross-Platform Measurement **Rating:** 5.0/5.0 stars **Reviewed by:** Thuy L. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Adjust?** Accurate and deep attribution with cross-platform measurement. **What do you dislike about Adjust?** I don’t know why, but lately Adjust has been loading very slowly, which affects my reporting process **What problems is Adjust solving and how is that benefiting you?** Adjust solves attribution, fraud detection, and cross-platform tracking challenges. It helps me optimize campaigns based on accurate data, improving ROAS and decision-making. ### 46. Adjust Delivers Powerful Real-Time Tracking and Insightful Reports **Rating:** 5.0/5.0 stars **Reviewed by:** Nhan D. | YouTube Optimizer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Adjust?** Adjust offers powerful tracking with stable real-time data and detailed reports that help us optimize performance and make faster decisions. **What do you dislike about Adjust?** The platform has a bit of a learning curve at the beginning, especially for new users, but it becomes very powerful once you get familiar with it. **What problems is Adjust solving and how is that benefiting you?** Adjust helps centralize and standardize marketing data, giving us a clear and reliable view of performance. This allows us to make faster, data-driven decisions with confidence. ### 47. Adjust: A Highly Comprehensive and Ergonomic MMP, User-Focused and Featuring Excellent Support. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2025 **What do you like best about Adjust?** What I appreciate most about Adjust is its overall ease of use. Whether it's creating reports, generating custom links, deeplinks, or adding and organizing partners and setting up connections, everything is very ergonomic, well-placed, and globally logical. What I also really appreciate is the email support. The team is responsive and knows how to help us, no matter the need. I've never been in difficulty with Adjust to the point where I had to give up on something or find a "workaround." **What do you dislike about Adjust?** 👎 What I Like Least There isn't much I would say that "I dislike" about the Adjust tool. The one thing that could be improved, however, is the Help Center and all the resources it contains; it's easy to get lost sometimes. Specifically regarding the API calls needed to pull data for Adjust reports: if this process were better explained and structured within the Help Center, it could save us from having back-and-forth communication with support for clarification. **What problems is Adjust solving and how is that benefiting you?** Adjust is crucial for my role as a MMP because it primarily solves the problem of data fragmentation by unifying all my multi-channel campaign data into one source, allowing me to accurately track key performance indicators with a good attribution and reattribution setup. This precise and reliable attribution means I can optimize my budget effectively and base my decisions on clean data. Beyond its core tracking function, I highly value the tool's ergonomic and logical interface, which makes complex tasks like creating custom links and managing partners seamless. Finally, the reactive and expert support team ensures I never face a critical issue that requires a frustrating workaround, making my day-to-day work highly efficient. For example, I was having trouble creating an API call from Google Sheets to a Report Adjust, and support was happy to help me when I encountered a problem with my configuration. Today, this help has allowed me to free up time every day thanks to this automation. ### 48. Intuitive UI and Outstanding Support Make Adjust a Startup Favorite **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2025 **What do you like best about Adjust?** I appreciate how Adjust's user interface is straightforward and easy to navigate. The customer support team at their Japanese subsidiary is also outstanding, which has been a great help. With Adjust, I was able to accurately measure the effectiveness of advertising, which addressed the challenge of understanding the return on advertising investment. I previously used Adjust while working at another company, and I found that its minimum usage fee is lower than those of competing tools, making it particularly suitable for startups. I also value the option to pay in Japanese yen. **What do you dislike about Adjust?** Although the ATT mechanism can be challenging to grasp, I don't have any specific complaints about Adjust. When it was first launched in Japan around a decade ago, I occasionally noticed some server instability, but that is no longer a concern for me. I do wish the price were a bit lower, but I suppose that's unavoidable given the lack of alternative tools. **What problems is Adjust solving and how is that benefiting you?** This product addresses the challenge of accurately measuring return on advertising investment. Its intuitive user interface and outstanding customer support make it even more attractive. Additionally, the Japanese subsidiary is actively working to promote business matching among companies using the system, which has been extremely valuable for fostering connections within the industry. ### 49. AM supports extremely enthusiastically, especially Ms. Giang and Ms. Hoa **Rating:** 5.0/5.0 stars **Reviewed by:** Ly P. | UA Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Adjust?** The AM support team is enthusiastic, especially Ms. Giang and Ms. Hoa. **What do you dislike about Adjust?** Sometimes I can't access the dashboard **What problems is Adjust solving and how is that benefiting you?** Control campaigns better by viewing all campaigns on one dashboard ### 50. Adjust stands out for its swift and attentive support **Rating:** 5.0/5.0 stars **Reviewed by:** Takahiro H. **Reviewed Date:** November 13, 2025 **What do you like best about Adjust?** I especially appreciate how the sales representatives respond more quickly and politely than those from other partners. Thanks to this, we receive the support and answers we need smoothly, allowing our operations to proceed without delays. During the implementation phase as well, they kindly arranged multiple meetings and addressed even the most detailed questions. As for how we plan to use Adjust, our main use case is to obtain advertising IDs and app IDs, send them to our own server, and link them with our purchase data. This capability enables targeting and delete-targeting for ad delivery, and we see strong potential in how it can strengthen our business strategy. Overall, we find Adjust extremely beneficial to our business and would rate it a 10 out of 10. **What do you dislike about Adjust?** There is nothing in particular, but if I had to mention one point, it would be that when designing a full-funnel digital marketing strategy, it would be helpful if Adjust could propose a more comprehensive communication plan showing how the platform can be utilized at each touchpoint. I feel this would further increase the likelihood of adoption. **What problems is Adjust solving and how is that benefiting you?** By using Adjust, we can obtain advertising IDs and app IDs, send them to our own server, and link them with our purchase data. This enables us to use the information for ad targeting and retargeting. ## Adjust Discussions - [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) - 1 comment - [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) - 1 comment - [View Adjust pricing details and edition comparison](https://www.g2.com/products/adjust/reviews?page=6§ion=pricing&secure%5Bexpires_at%5D=2026-06-30+02%3A31%3A23+-0500&secure%5Bsession_id%5D=f3329af9-501a-4a95-a470-9bdff63c9d83&secure%5Btoken%5D=e23b1c4125a72278ae120eea9a82ebef190058435742a0b93f4f17531e7e539c&format=llm_user) ## Adjust Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Ads Manager](https://www.g2.com/products/ads-manager/reviews) - [Amazon Advertising](https://www.g2.com/products/amazon-advertising/reviews) - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - 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[X (Twitter)](https://www.g2.com/products/x-twitter/reviews) ## Adjust Features **User Identification** - Demographics - User Segmentation - Geolocation **Optimization** - Icon Testing - Screenshot Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Trading** - Keyword Tracking - Refund Management - Integrations **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Featured App Alerts - Alert Delivery **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Adjust Alternatives - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (131 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (756 reviews) - [Singular](https://www.g2.com/products/singular/reviews) - 4.5/5.0 (501 reviews)