Adjust Reviews & Product Details

What I like best about Adjust is how it continuously evolves its products based on the latest market and industry trends, ensuring real relevance for marketers. Beyond the technology itself, the strong support from the global Adjust team, combined with deep local expertise in each region, makes it easy to operate and scale across markets. Its broad ecosystem of partnerships also positions Adjust not just as a technology company, but as a critical hub for driving successful, data-driven marketing. Review collected by and hosted on G2.com.

While Adjust’s strong support is a major advantage, I think the public documentation could be improved to be more user-friendly and easier to navigate. Making the documentation clearer and more accessible would help users find answers more efficiently, especially for common use cases. Review collected by and hosted on G2.com.

What I like most about Adjust is its clear, accurate, and reliable real-time data. The platform provides a very intuitive dashboard that makes it easy to monitor performance across multiple campaigns and user acquisition channels. Reports are visually well-structured and easy to interpret, which saves a lot of time when analyzing results or preparing performance updates for stakeholders. The flexibility in creating custom dashboards and filters also helps our team quickly identify trends and make informed decisions for optimization. Overall, Adjust simplifies complex data and turns it into actionable insights. Review collected by and hosted on G2.com.

Occasionally, data loading can be a bit slow, especially when navigating between large dashboards or switching between different time ranges. At times, it also takes a few moments for metrics to refresh when filters are applied. While this doesn’t affect the overall functionality, improving the system’s loading speed and responsiveness would make the experience even smoother. Review collected by and hosted on G2.com.

What I like most about Adjust is how consistent and trustworthy the attribution data is across all my UA channels. The platform makes it easy to compare performance between networks and understand where my most valuable users are coming from. I also appreciate the clean event structure and the ability to track custom in-app events without hassle. Overall, Adjust gives me the confidence to make data-driven decisions quickly. Review collected by and hosted on G2.com.

The biggest drawback for me is that some reports load slower than expected when working with heavy data. Occasionally, the UI feels a bit dated and requires extra steps to find specific performance breakdowns. I also wish the real-time sync with certain ad networks was faster, especially when I’m monitoring early performance during campaign launches. Review collected by and hosted on G2.com.

Adjust provides a clear and detailed overview of the various channels we use to promote our apps. We use this platform on daily basis. For instance, when we utilize multiple platforms such as Google, Facebook, and TikTok, it allows us to monitor the performance of each channel individually. This makes it easy to quickly adapt our app promotion strategies based on the results we see.

The customer support is very quick and you can always get a good quality response on time. They will walk with you step by step if you are first time user. The Adjust Help will also provide professional guides to integrate your SDK for adjust. Review collected by and hosted on G2.com.

Some of the advertising spend is not completely shown on Adjust, so we need to check the advertisers' platforms to retrieve the spend data. Review collected by and hosted on G2.com.

Adjust delivers highly accurate attribution and extremely stable reporting. What I like most is how smooth the integrations are — once everything is set up, data updates reliably and fast. The dashboard is intuitive, making it easy even for junior UA marketers to monitor performance, compare channels, and optimize campaigns in real time. The fraud prevention tools also give us confidence that our installs are clean and measurable. Review collected by and hosted on G2.com.

Overall I’m satisfied, but some advanced configurations require support from more technical teammates. The learning curve can be a bit steep at first. Aside from that, the platform works consistently well for my daily UA tasks. Review collected by and hosted on G2.com.

Adjust offers highly accurate attribution tracking across various ad networks, enabling our UA team to effectively analyze CPI, ROAS, and retention metrics by campaign and country. The dashboard is user-friendly, featuring clear cohort reports and straightforward event setup. Customer support is both prompt and proactive—they typically respond within hours and always provide thorough explanations when we encounter tracking issues. Overall, Adjust is a dependable MMP that truly facilitates data-driven UA optimization. Review collected by and hosted on G2.com.

Occasionally, the dashboard takes a little longer to load, especially when analyzing extensive date ranges or several campaigns at once. I would also appreciate it if Adjust offered more flexible data visualization options and allowed for deeper breakdowns in cohort reporting. Still, these are relatively minor issues when weighed against the platform's overall performance and accuracy. Review collected by and hosted on G2.com.

The clarity and stability of attribution data. Adjust provides consistent tracking across networks, reliable cohort data, and convenient fraud-prevention tools. The dashboard is intuitive, reporting loads quickly, and integrations with major ad networks work smoothly. I also appreciate how easy it is to build custom trackers, compare cohorts, and export data for deeper analysis. Review collected by and hosted on G2.com.

The main downside is that Adjust can lag behind in showing real-time retention or revenue metrics compared to internal dashboards. Some features require additional configuration on the developer side, which can delay implementation. Also, certain advanced reports feel limited without exporting data externally, and the UI sometimes requires too many clicks to reach deeper cohort views. Review collected by and hosted on G2.com.

I really like Adjust’s clean and flexible interface and how easy it is to integrate into our setup. It’s easy to set things up the way we need and drill down to user ID level. Plus, the support team is super helpful and quick to respond, so whenever something comes up, we get answers fast Review collected by and hosted on G2.com.

Sometimes Adjust is a bit tricky to work with if you don’t fully get the schema and tracking model, so it takes some time to get used to. A few metrics are also confusing, and I still mix them up sometimes. Plus, the data isn’t always real-time – there can be some delay, which makes it harder when we want to react quickly. Review collected by and hosted on G2.com.

Adjust is known for strong mobile attribution tracking—helping teams understand exactly where installs and in-app events are coming from.

Its fraud prevention suite is one of the industry leaders. It proactively blocks fake installs, click spam, and bot traffic, saving marketing budget.

Adjust consolidates campaign performance, user behavior, cohorts, LTV, ROAS, and retention metrics into one clean dashboard. Review collected by and hosted on G2.com.

The interface is powerful but can feel overwhelming for new users. Some features (cohorts, raw data exports, tracker setup) require experience to use effectively.

Adjust is a premium product. For small studios, startups, or hypercasual publishers, pricing can feel high compared to alternatives.

Some users find navigation a bit clunky, with certain actions buried under multiple layers. Report customization could be smoother. Review collected by and hosted on G2.com.

Number of Features: The platform's offering is outstanding. Specifically, the highly granular tracking dimension and the rich, comprehensive data analysis capabilities are essential features that significantly drive our UA optimization efforts.

Customer Support: This is a major strength. The support team is incredibly proactive and responsive, consistently providing quick answers and rapid solutions to any technical or analytical challenges we encounter.

Ease of Use & Implementation: Given the complexity and power of the feature set, the platform is remarkably intuitive and easy to use, which makes the implementation of advanced tracking features very straightforward.

Easy to use and integrate ,with high frequency of use. Review collected by and hosted on G2.com.

As a highly powerful platform, Adjust offers in-depth data and customization options. For newcomers to mobile attribution or data analysis, it may take some time to familiarize themselves with all the features and terminology to fully leverage its potential. Review collected by and hosted on G2.com.