Best Demand Side Platform (DSP)

Victoria Blackwell
VB
Researched and written by Victoria Blackwell

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.

To qualify for inclusion in the DSP category, a product must:

Integrate with or be included in advertiser campaign management products
Integrate with ad exchanges or directly with SSPs to buy ads in real time
Allow users to make bids on ad inventory on an impression-by-impression basis (in real time)

Best Demand Side Platform (DSP) At A Glance

Best for Small Businesses:
StackAdapt
StackAdapt
Best for Mid-Market:
StackAdapt
StackAdapt
Best for Enterprise:
The Trade Desk
The Trade Desk
Highest User Satisfaction:
StackAdapt
StackAdapt
Best Free Software:
AdLib DSP
AdLib DSP
Show LessShow More
Best for Enterprise:
The Trade Desk
The Trade Desk
Highest User Satisfaction:
StackAdapt
StackAdapt
Best Free Software:
AdLib DSP
AdLib DSP

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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158 Listings in Demand Side Platform (DSP) Available
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StackAdapt
By StackAdapt
(728)4.8 out of 5
Optimized for quick response
1st Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StackAdapt is a multi-channel advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and DOOH ads. StackAdapt's state-of-th

    Users
    • Digital Strategist
    • Media Director
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 63% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • StackAdapt Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    135
    Ease of Use
    134
    Helpful
    115
    Team Helpfulness
    108
    Campaigns
    85
    Cons
    Reporting Limitations
    30
    Poor Reporting
    28
    Reporting Issues
    25
    Functionality Limitations
    14
    Integration Issues
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • StackAdapt features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 8.3
    9.4
    Cross Channel Capabilities
    Average: 8.2
    9.4
    Performance and Reliability
    Average: 8.2
    9.2
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    StackAdapt
    Company Website
    Year Founded
    2014
    HQ Location
    Ontario
    Twitter
    @StackAdapt
    2,582 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,279 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StackAdapt is a multi-channel advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and DOOH ads. StackAdapt's state-of-th

Users
  • Digital Strategist
  • Media Director
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 63% Small-Business
  • 31% Mid-Market
StackAdapt Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
135
Ease of Use
134
Helpful
115
Team Helpfulness
108
Campaigns
85
Cons
Reporting Limitations
30
Poor Reporting
28
Reporting Issues
25
Functionality Limitations
14
Integration Issues
14
StackAdapt features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.3
9.4
Cross Channel Capabilities
Average: 8.2
9.4
Performance and Reliability
Average: 8.2
9.2
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
StackAdapt
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,582 Twitter followers
LinkedIn® Page
www.linkedin.com
1,279 employees on LinkedIn®
Get a quote
The Trade Desk
By The Trade Desk
(100)4.5 out of 5
Optimized for quick response
8th Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 47% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • The Trade Desk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    20
    Customer Support
    19
    Features
    15
    Helpful
    14
    Team Helpfulness
    13
    Cons
    Poor Reporting
    8
    Reporting Issues
    8
    Learning Curve
    7
    Reporting Limitations
    7
    Slow Performance
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • The Trade Desk features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.3
    8.6
    Cross Channel Capabilities
    Average: 8.2
    8.5
    Performance and Reliability
    Average: 8.2
    8.8
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    The Trade Desk
    Company Website
    Year Founded
    2009
    HQ Location
    Ventura, CA
    Twitter
    @TheTradeDesk
    19,743 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,047 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 47% Mid-Market
  • 27% Small-Business
The Trade Desk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
20
Customer Support
19
Features
15
Helpful
14
Team Helpfulness
13
Cons
Poor Reporting
8
Reporting Issues
8
Learning Curve
7
Reporting Limitations
7
Slow Performance
7
The Trade Desk features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.3
8.6
Cross Channel Capabilities
Average: 8.2
8.5
Performance and Reliability
Average: 8.2
8.8
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
The Trade Desk
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
19,743 Twitter followers
LinkedIn® Page
www.linkedin.com
4,047 employees on LinkedIn®
Get a quote

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Viant Technology
By Viant Technology LLC
(270)4.1 out of 5
9th Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

    Users
    • Programmatic Trader
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 40% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Viant Technology Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    50
    Customer Support
    38
    Helpful
    31
    Audience Targeting
    25
    Campaign Management
    22
    Cons
    Reporting Limitations
    19
    Poor Reporting
    17
    Functionality Limitations
    14
    Not User-Friendly
    13
    Reporting Issues
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Viant Technology features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.3
    8.2
    Cross Channel Capabilities
    Average: 8.2
    7.9
    Performance and Reliability
    Average: 8.2
    8.0
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Viant Technology LLC
    Company Website
    Year Founded
    1999
    HQ Location
    Irvine, California
    Twitter
    @viant_tech
    3,054 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    391 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

Users
  • Programmatic Trader
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 40% Mid-Market
  • 39% Small-Business
Viant Technology Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
50
Customer Support
38
Helpful
31
Audience Targeting
25
Campaign Management
22
Cons
Reporting Limitations
19
Poor Reporting
17
Functionality Limitations
14
Not User-Friendly
13
Reporting Issues
13
Viant Technology features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.3
8.2
Cross Channel Capabilities
Average: 8.2
7.9
Performance and Reliability
Average: 8.2
8.0
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
Viant Technology LLC
Company Website
Year Founded
1999
HQ Location
Irvine, California
Twitter
@viant_tech
3,054 Twitter followers
LinkedIn® Page
www.linkedin.com
391 employees on LinkedIn®
Get a quote
Simpli.fi
By Simpli.fi
(133)4.5 out of 5
Optimized for quick response
2nd Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simpli.fi is the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertiser

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 56% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Simpli.fi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    29
    Ease of Use
    21
    Helpful
    20
    Team Helpfulness
    19
    Campaign Management
    14
    Cons
    Campaign Management
    9
    Reporting Limitations
    7
    Ad Issues
    6
    Campaign Management Issues
    6
    Reporting Issues
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Simpli.fi features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.3
    9.1
    Cross Channel Capabilities
    Average: 8.2
    8.8
    Performance and Reliability
    Average: 8.2
    8.5
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Simpli.fi
    Company Website
    Year Founded
    2010
    HQ Location
    Fort Worth, TX
    Twitter
    @simpli_fi
    1,833 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    631 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simpli.fi is the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertiser

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 56% Small-Business
  • 36% Mid-Market
Simpli.fi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
29
Ease of Use
21
Helpful
20
Team Helpfulness
19
Campaign Management
14
Cons
Campaign Management
9
Reporting Limitations
7
Ad Issues
6
Campaign Management Issues
6
Reporting Issues
6
Simpli.fi features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.3
9.1
Cross Channel Capabilities
Average: 8.2
8.8
Performance and Reliability
Average: 8.2
8.5
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,833 Twitter followers
LinkedIn® Page
www.linkedin.com
631 employees on LinkedIn®
Get a quote
Quantcast Platform
By Quantcast
(126)4.2 out of 5
Optimized for quick response
12th Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quantcast is a pioneer in programmatic advertising and the leader in applying AI to the digital advertising landscape. Founded in 2006, the company’s mission is to radically simplify advertising on th

    Users
    • Programmatic Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 48% Mid-Market
    • 30% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Quantcast Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    41
    Campaign Management
    22
    Customer Support
    22
    Insights
    18
    User Interface
    16
    Cons
    Missing Features
    12
    Budget Management
    9
    Budget Constraints
    8
    Limited Features
    8
    Campaign Management
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Quantcast Platform features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.3
    7.3
    Cross Channel Capabilities
    Average: 8.2
    8.1
    Performance and Reliability
    Average: 8.2
    8.1
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Quantcast
    Company Website
    Year Founded
    2006
    HQ Location
    San Francisco, CA
    Twitter
    @Quantcast
    10,708 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    479 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quantcast is a pioneer in programmatic advertising and the leader in applying AI to the digital advertising landscape. Founded in 2006, the company’s mission is to radically simplify advertising on th

Users
  • Programmatic Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 48% Mid-Market
  • 30% Small-Business
Quantcast Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
41
Campaign Management
22
Customer Support
22
Insights
18
User Interface
16
Cons
Missing Features
12
Budget Management
9
Budget Constraints
8
Limited Features
8
Campaign Management
7
Quantcast Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.3
7.3
Cross Channel Capabilities
Average: 8.2
8.1
Performance and Reliability
Average: 8.2
8.1
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,708 Twitter followers
LinkedIn® Page
www.linkedin.com
479 employees on LinkedIn®
Eskimi
By Eskimi
(103)4.8 out of 5
4th Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention,

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Food & Beverages
    Market Segment
    • 62% Small-Business
    • 24% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Eskimi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    13
    Team Helpfulness
    10
    Creativity
    9
    Ease of Use
    6
    Audience Targeting
    5
    Cons
    Ad Restrictions
    2
    Budget Management
    2
    Inefficient Targeting
    2
    Resource Constraints
    2
    Data Management
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Eskimi features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 8.3
    9.1
    Cross Channel Capabilities
    Average: 8.2
    9.3
    Performance and Reliability
    Average: 8.2
    9.0
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Eskimi
    Year Founded
    2006
    HQ Location
    Vilnius, LT
    Twitter
    @eskimidsp
    459 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    212 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention,

Users
No information available
Industries
  • Marketing and Advertising
  • Food & Beverages
Market Segment
  • 62% Small-Business
  • 24% Mid-Market
Eskimi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
13
Team Helpfulness
10
Creativity
9
Ease of Use
6
Audience Targeting
5
Cons
Ad Restrictions
2
Budget Management
2
Inefficient Targeting
2
Resource Constraints
2
Data Management
1
Eskimi features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.3
9.1
Cross Channel Capabilities
Average: 8.2
9.3
Performance and Reliability
Average: 8.2
9.0
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
Eskimi
Year Founded
2006
HQ Location
Vilnius, LT
Twitter
@eskimidsp
459 Twitter followers
LinkedIn® Page
www.linkedin.com
212 employees on LinkedIn®
Read Eskimi Reviews
Basis
By Basis Technologies
(285)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

    Users
    • Digital Marketing Manager
    • Digital Media Planner
    Industries
    • Marketing and Advertising
    • Newspapers
    Market Segment
    • 64% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Basis Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    17
    Customer Support
    15
    Campaign Management
    10
    Campaigns
    9
    Helpful
    9
    Cons
    Limited Features
    4
    Poor Reporting
    4
    Reporting Limitations
    4
    Limited Reporting
    3
    Poor Usability
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Basis features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.3
    8.6
    Cross Channel Capabilities
    Average: 8.2
    8.7
    Performance and Reliability
    Average: 8.2
    8.7
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Basis Technologies
    Company Website
    Year Founded
    2001
    HQ Location
    Chicago, IL
    Twitter
    @basisglobaltech
    4,965 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,391 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users
  • Digital Marketing Manager
  • Digital Media Planner
Industries
  • Marketing and Advertising
  • Newspapers
Market Segment
  • 64% Small-Business
  • 28% Mid-Market
Basis Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
17
Customer Support
15
Campaign Management
10
Campaigns
9
Helpful
9
Cons
Limited Features
4
Poor Reporting
4
Reporting Limitations
4
Limited Reporting
3
Poor Usability
3
Basis features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.3
8.6
Cross Channel Capabilities
Average: 8.2
8.7
Performance and Reliability
Average: 8.2
8.7
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
Basis Technologies
Company Website
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,965 Twitter followers
LinkedIn® Page
www.linkedin.com
1,391 employees on LinkedIn®
Get a quote
Demandbase One
By Demandbase
(1,685)4.4 out of 5
Optimized for quick response
10th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Demandbase One
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 31% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a tool designed to provide insights on website visitors and location data, aiding marketing and sales teams in their outbound efforts and improving lead generation and engagement rates.
    • Reviewers appreciate Demandbase One's ability to provide granular insights and personalized targeting capabilities, its robust data analytics, account-based marketing capabilities, and its comprehensive reporting tools for tracking performance.
    • Users reported that the platform can be complex to set up and navigate, especially for new users, and its integration with existing systems isn't seamless, with some users finding the user interface overwhelming and difficult to navigate.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    161
    Intent Data
    140
    Insights
    126
    Lead Generation
    98
    Intent Analysis
    95
    Cons
    Learning Curve
    52
    Steep Learning Curve
    42
    Complexity
    36
    Missing Features
    35
    Difficult Learning
    34
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Demandbase One features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.3
    8.6
    Cross Channel Capabilities
    Average: 8.2
    8.2
    Performance and Reliability
    Average: 8.2
    8.1
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Demandbase
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    22,161 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    981 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 31% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a tool designed to provide insights on website visitors and location data, aiding marketing and sales teams in their outbound efforts and improving lead generation and engagement rates.
  • Reviewers appreciate Demandbase One's ability to provide granular insights and personalized targeting capabilities, its robust data analytics, account-based marketing capabilities, and its comprehensive reporting tools for tracking performance.
  • Users reported that the platform can be complex to set up and navigate, especially for new users, and its integration with existing systems isn't seamless, with some users finding the user interface overwhelming and difficult to navigate.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
161
Intent Data
140
Insights
126
Lead Generation
98
Intent Analysis
95
Cons
Learning Curve
52
Steep Learning Curve
42
Complexity
36
Missing Features
35
Difficult Learning
34
Demandbase One features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.3
8.6
Cross Channel Capabilities
Average: 8.2
8.2
Performance and Reliability
Average: 8.2
8.1
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
Demandbase
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
22,161 Twitter followers
LinkedIn® Page
www.linkedin.com
981 employees on LinkedIn®
Get a quote
AdLib DSP
By AdLib Media Group
(66)4.8 out of 5
Optimized for quick response
5th Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
DealsSpecial offer!
30% off: $4200 /year
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdLib is the premium DSP for everyone. Reach your audience on the world’s most popular sites, apps, and streaming platforms. No Contracts. No Minimums. Most marketers struggle to access premium pr

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 85% Small-Business
    • 15% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AdLib DSP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    19
    Customer Support
    10
    Campaign Management
    8
    Campaigns
    8
    Helpful
    8
    Cons
    Reporting Limitations
    7
    Poor Reporting
    6
    Limited Reporting
    4
    Audience Targeting
    3
    Dashboard Issues
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AdLib DSP features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 8.3
    9.0
    Cross Channel Capabilities
    Average: 8.2
    9.1
    Performance and Reliability
    Average: 8.2
    9.0
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    AdLib Media Group
    Company Website
    Year Founded
    2016
    HQ Location
    New York, New York
    LinkedIn® Page
    www.linkedin.com
    12 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdLib is the premium DSP for everyone. Reach your audience on the world’s most popular sites, apps, and streaming platforms. No Contracts. No Minimums. Most marketers struggle to access premium pr

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 85% Small-Business
  • 15% Mid-Market
AdLib DSP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
19
Customer Support
10
Campaign Management
8
Campaigns
8
Helpful
8
Cons
Reporting Limitations
7
Poor Reporting
6
Limited Reporting
4
Audience Targeting
3
Dashboard Issues
3
AdLib DSP features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.3
9.0
Cross Channel Capabilities
Average: 8.2
9.1
Performance and Reliability
Average: 8.2
9.0
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
AdLib Media Group
Company Website
Year Founded
2016
HQ Location
New York, New York
LinkedIn® Page
www.linkedin.com
12 employees on LinkedIn®
Google Marketing Platform
By Google
(294)4.1 out of 5
11th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Google Marketing Platform
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 47% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Google Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ad Management
    1
    Advertising
    1
    Advertising Management
    1
    Business Growth
    1
    Campaign Management
    1
    Cons
    Expensive
    1
    Integration Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Google Marketing Platform features and usability ratings that predict user satisfaction
    7.6
    Has the product been a good partner in doing business?
    Average: 8.3
    7.2
    Cross Channel Capabilities
    Average: 8.2
    8.4
    Performance and Reliability
    Average: 8.2
    7.6
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    32,136,453 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    302,978 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 47% Mid-Market
  • 27% Enterprise
Google Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ad Management
1
Advertising
1
Advertising Management
1
Business Growth
1
Campaign Management
1
Cons
Expensive
1
Integration Issues
1
Google Marketing Platform features and usability ratings that predict user satisfaction
7.6
Has the product been a good partner in doing business?
Average: 8.3
7.2
Cross Channel Capabilities
Average: 8.2
8.4
Performance and Reliability
Average: 8.2
7.6
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,136,453 Twitter followers
LinkedIn® Page
www.linkedin.com
302,978 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Read Google Marketing Platform Reviews
Amazon DSP
By Amazon
(18)4.4 out of 5
View top Consulting Services for Amazon DSP
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Amazon DSP (formerly Amazon Advertising Platform, or AAP) is a demand-side platform that allows you to programmatically reach your audiences both on Amazon sites and apps as well as through our publis

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 50% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Amazon DSP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    1
    Data Accuracy
    1
    Ease of Use
    1
    Features
    1
    Insights
    1
    Cons
    Difficult Setup
    1
    Difficult Usability
    1
    Learning Curve
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Amazon DSP features and usability ratings that predict user satisfaction
    7.6
    Has the product been a good partner in doing business?
    Average: 8.3
    8.0
    Cross Channel Capabilities
    Average: 8.2
    7.8
    Performance and Reliability
    Average: 8.2
    7.3
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Amazon
    Year Founded
    1994
    HQ Location
    Seattle, WA
    Twitter
    @amazon
    6,026,827 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    730,927 employees on LinkedIn®
    Ownership
    AMZN
Product Description
How are these determined?Information
This description is provided by the seller.

Amazon DSP (formerly Amazon Advertising Platform, or AAP) is a demand-side platform that allows you to programmatically reach your audiences both on Amazon sites and apps as well as through our publis

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 50% Mid-Market
  • 28% Small-Business
Amazon DSP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
1
Data Accuracy
1
Ease of Use
1
Features
1
Insights
1
Cons
Difficult Setup
1
Difficult Usability
1
Learning Curve
1
Amazon DSP features and usability ratings that predict user satisfaction
7.6
Has the product been a good partner in doing business?
Average: 8.3
8.0
Cross Channel Capabilities
Average: 8.2
7.8
Performance and Reliability
Average: 8.2
7.3
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
Amazon
Year Founded
1994
HQ Location
Seattle, WA
Twitter
@amazon
6,026,827 Twitter followers
LinkedIn® Page
www.linkedin.com
730,927 employees on LinkedIn®
Ownership
AMZN
Read Amazon DSP Reviews
illumin
By illumin
(68)4.3 out of 5
13th Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    illumin is a leading journey advertising technology company that empowers marketers to make smarter decisions about targeting and communicating with online consumers. Its omnichannel journey advertisi

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 54% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • illumin Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    16
    Audience Targeting
    8
    Campaign Management
    7
    Campaigns
    6
    Customer Support
    6
    Cons
    Limited Features
    6
    Integration Issues
    5
    Limited Audience Reach
    5
    Missing Features
    5
    Poor Reporting
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • illumin features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.3
    8.2
    Cross Channel Capabilities
    Average: 8.2
    8.0
    Performance and Reliability
    Average: 8.2
    8.4
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    illumin
    Company Website
    Year Founded
    2009
    HQ Location
    Toronto, Canada
    Twitter
    @AcuityAds
    448 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    265 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

illumin is a leading journey advertising technology company that empowers marketers to make smarter decisions about targeting and communicating with online consumers. Its omnichannel journey advertisi

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 54% Small-Business
  • 31% Mid-Market
illumin Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
16
Audience Targeting
8
Campaign Management
7
Campaigns
6
Customer Support
6
Cons
Limited Features
6
Integration Issues
5
Limited Audience Reach
5
Missing Features
5
Poor Reporting
4
illumin features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.3
8.2
Cross Channel Capabilities
Average: 8.2
8.0
Performance and Reliability
Average: 8.2
8.4
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
illumin
Company Website
Year Founded
2009
HQ Location
Toronto, Canada
Twitter
@AcuityAds
448 Twitter followers
LinkedIn® Page
www.linkedin.com
265 employees on LinkedIn®
Get a quote
Bidtheatre
By BidTheatre
(35)4.7 out of 5
7th Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds and provides BidTheatre DSP, a powerful platform for data driven advertising. BidTheatre DSP provides

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 89% Small-Business
    • 6% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bidtheatre Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    5
    Ease of Use
    4
    Helpful
    4
    Campaign Management
    2
    Easy Setup
    2
    Cons
    Inaccuracy
    2
    Limited Reporting
    2
    Reporting Limitations
    2
    Slow Performance
    2
    Slow Processing
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bidtheatre features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.3
    9.0
    Cross Channel Capabilities
    Average: 8.2
    9.0
    Performance and Reliability
    Average: 8.2
    8.4
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    BidTheatre
    Year Founded
    2012
    HQ Location
    Stockholm
    Twitter
    @BidTheatre
    62 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    9 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds and provides BidTheatre DSP, a powerful platform for data driven advertising. BidTheatre DSP provides

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 89% Small-Business
  • 6% Mid-Market
Bidtheatre Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
5
Ease of Use
4
Helpful
4
Campaign Management
2
Easy Setup
2
Cons
Inaccuracy
2
Limited Reporting
2
Reporting Limitations
2
Slow Performance
2
Slow Processing
2
Bidtheatre features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.3
9.0
Cross Channel Capabilities
Average: 8.2
9.0
Performance and Reliability
Average: 8.2
8.4
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
BidTheatre
Year Founded
2012
HQ Location
Stockholm
Twitter
@BidTheatre
62 Twitter followers
LinkedIn® Page
www.linkedin.com
9 employees on LinkedIn®
Read Bidtheatre Reviews
Opera Ads
By Opera
(11)4.1 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engage

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 55% Small-Business
    • 27% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Opera Ads Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    7
    Low Costs
    4
    Simple
    4
    Audience Targeting
    3
    Features
    2
    Cons
    Limited Audience Reach
    4
    Ad Restrictions
    3
    Lack of Clarity
    2
    Slow Performance
    2
    Expensive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Opera Ads features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 8.3
    7.5
    Cross Channel Capabilities
    Average: 8.2
    7.8
    Performance and Reliability
    Average: 8.2
    6.9
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Opera
    Year Founded
    1995
    HQ Location
    Oslo, Norway
    Twitter
    @opera
    641,224 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,143 employees on LinkedIn®
    Ownership
    Opera Limited (NASDAQ: OPRA)
Product Description
How are these determined?Information
This description is provided by the seller.

Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engage

Users
No information available
Industries
No information available
Market Segment
  • 55% Small-Business
  • 27% Mid-Market
Opera Ads Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.