Best Demand Side Platform (DSP)

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.

To qualify for inclusion in the DSP category, a product must:

  • Integrate with or be included in advertiser campaign management products
  • Integrate with ad exchanges or directly with SSPs to buy ads in real time
  • Allow users to make bids on ad inventory on an impression-by-impression basis (in real time)
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    Basis
    (128)4.4 out of 5
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    Everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis by Centro (formerly Centro DSP) is more than just streamlined media buying—Basis is the most comprehensive and automated digital media platform on the market. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and the #1 rated DSP powered by artifi

    StackAdapt
    (152)4.7 out of 5
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    Optimized for quick response

    StackAdapt is the #1 Programmatic Native Advertising Platform helping brands accelerate customer engagement and acquisition. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ranking the highest in customer satisfaction and performance by G2 Crowd in the DSP category for the fourth time, StackAdapt is one of the fastest growing companies in Canada and ranks 6th in Deloitte's Technology Fast 50 ranking and 23rd in Fas

    Criteo Dynamic Retargeting
    (27)3.7 out of 5
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    Optimized for quick response

    OVERVIEW Trusted by 18,000 marketers worldwide, Criteo Dynamic Retargeting delivers the right ad at the right moment in the shopper journey. Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. With Criteo, you can re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best publishers. Criteo is designed for measurable perfor

    Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath

    Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

    dataxu
    (50)3.9 out of 5
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    Optimized for quick response

    dataxu® helps marketing professionals use data to improve their advertising. Our TouchPoint™ software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward. Discover what you + our software can do at www.dataxu.com.

    The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.

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    MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the e

    Founded in 2010, Bannerflow is a Creative Management Platform (CMP) that enables in-house marketing teams to take control of their display advertising. Bannerflow is a software solution that empowers teams to design, scale, publish, analyse, personalise, and optimise display campaigns. The Bannerflow CMP allows brands to manage the entire campaign lifecycle, improving workflows across languages, formats, and markets – with full transparency over cost and performance. Headquartered in Stockho

    Choozle – Digital Advertising Made Easy®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface.

    A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns.

    Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results.

    AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising. AppNexus powers the ads that power the Internet.

    Simpli.fi is the leader in localized programmatic advertising. We work with the largest buyers of localized advertising, including multi-location brands, agencies, local media groups, networks, and trading desks. These companies utilize Simpli.fi to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences.

    Adelphic is a leading people-based cross-channel demand-side platform. Adelphic provides an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices and formats. The company’s platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic’s technology overcomes the limitations of user identification across all digital devices, yielding ri

    Ensures cost-effective advertising and unlocks top-world websites and mobile apps through one single account

    TubeMogul is an advertising software company for digital branding. With a single, integrated video ad solution, TubeMogul puts Brands & Agencies in control.

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    IgnitionOne Customer Intelligence enables marketers to identify, value, and engage their customers at scale. IgnitionOne Customer Intelligence provides a single platform to leverage customer data from a range of systems to power effective omnichannel targeting and personalization. IgnitionOne Customer Intelligence accumulates data from systems such as the marketer’s website, CRM, point-of-sale, mobile devices, and more -- in real-time -- to enable a true understanding of each individual custo

    Getintent. AI-powered bidder, service powered by people. Getintent is the platform that fuels programmatic business. The Getintent highly customizable AI-powered programmatic suite empowers agencies, ad networks and publishers with an essential tool to grow their programmatic revenues. Why Getintent? • Proprietary technology stack; • Transparency and real-time reporting; • Self-service UI and real-time API • AI-based performance optimization; • Service with a human face; • Flexible and afforda

    ownerIQ, or "The Q" is at the forefront of a digital disruption, helping retailers and brands form natural marketing partnerships and leverage the digital audiences of their marketing partners. Since ownerIQ's inception we have grown to be the leading programmatic solution for retailers and brands and the first of its kind transparent second-party data sharing marketplace offering a full product suite to retailers and brands to experience next level digital advertising through transparency, rele

    247RTB is a DSP self-serve platform that provides programmatic real-time bidding tools for advertisers.

    The Adform Demand Side Platform is part of Adform's advertiser platform. The DSP can be purchased as either a stand alone service, or in concert with Adform's other advertiser platform products which include a powerful ad server and robust data management platform. Adform has regularly been ranked as one of the world's premier DSPs and is one of the only DSPs built seamlessly alongside a robust DMP. The company's European heritage combined with global reach and presence has resulted in a uniq

    Amazon DSP (formerly Amazon Advertising Platform, or AAP) is a demand-side platform that allows you to programmatically reach your audiences both on Amazon sites and apps as well as through our publishing partners and third-party exchanges.

    Peak 226 is a new & innovative DSP with real-time AI capabilities.

    Pocketmath is a global leading provider of mobile demand-side platform (DSP) and programmatic advertising solutions. Pocketmath PRO, its enhanced self-serve advertising platform, helps media agencies, in-house marketers, and mobile-driven businesses manage mobile campaigns with ease. With no minimum spending and access fee required, measure impact more accurately and make decisions faster. Built on proprietary bidding technology, it takes programmatic trading experiences to greater heights.

    SmartyAds DSP is an innovative, AI-powered media buying solution that streamlines the process of inventory purchasing, ROI generation, and real-time advertising campaigns management on all screens and platforms. SmartyAds DSP combines direct media-buying and programmatic approaches on the platform that automates the media-buying workflow, ensures cross-channel message delivery, and safeguards every impression in fraud-free advertising ecosystem. SmartyAds programmatic algorithms connect adverti

    Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute, and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach, and accountability into cross device advertising.

    Bidtellects Paid Content Distribution Platform Gives Marketers Access to the Most Sophisticated Web-Based Software

    The platform that delivers conversions, not just impressions. Created by marketers for marketers, Bucksense is Programmatic Advertising that delivers conversions, not just impressions. Integrating advanced mathematical models and proven marketing expertise into its algorithm, Bucksense’s platform has the data tools and features that improve ROI. Clients can choose from a range of fully supported SaaS to Expert Managed Services.

    Eyereturn improves the way brands connect with their customers online. Our proprietary platform provides unified campaign control, empowering brands through consolidated attribution-based results in a single dashboard. Breaking free from walled gardens, Eyereturn has done away with layers of intermediaries, providing actionable data and insights across search, social and display campaigns. The result is that our clients have the ability to make informed, transparent, real-time decisions everywhe

    Gravity4 is the world’s first high-frequency machine-learning marketing OS, built to enhance the advertising and SaaS industries. It collates customer experience so marketers can target a customer throughout the entire purchase journey and across all consumer touch-points, regardless of delivery channel. Its proprietary AI technology, Mona Lisa, builds a consumer persona by aggregating data across channels. The platform’s fluid and constant in-stream of data is sorted into a semantic graph to fo

    Mobusi is a leading mobile user acquisition and marketing services company.

    Rocket Fuel delivers a programmatic ad buying platform that harnesses the power of artificial intelligence to improve marketing ROI across all channels.

    SmartyAds is an award-winning digital advertising software developer that creates cutting-edge programmatic solutions for seamless trading within the programmatic ecosystem. Powered by AI, machine-learning, and innovative advertising technologies, SmartyAds data-driven solutions easily cater to the needs of the media-buyers, publishers, brands, and marketing agencies in any spot of the world. Our solutions shift the digital advertising towards interactive, engaging, and targeted message delive

    Real Time Bidding (RTB) - Demand Side Platform framework

    AD2AD Classifieds is a solution for manage print and online classified advertising for community publications.

    Adadyn removes the barrier of entry into programmatic advertising, making it simple and affordable for marketers and agencies of all sizes to get started without up-front fees or minimum spend requirements. By unifying media buying, dynamic creative and audience management into one easy-to-use platform, now anyone can launch a campaign and achieve programmatic display advertising performance. With offices in California, New York, India and Singapore, Adadyn offers dedicated customer support and

    The Adcash Advertiser Platform gives businesses of all sizes the tools they need to succeed in digital marketing. Let our technology do the hard work, so you don't have to.

    AddApptr is a mobile ad tech company offering ad serving solutions.

    Making display advertising simple, relevant, and rewarding for advertisers, agencies and publishers.

    AdMachine is a self-serve Demand side platform with a large inventory volume from 50+ Supply side platforms connected. Display, Native, Video and Pop traffic. AdMachine also provides a White Label DSP solution. 24/7 Monitored Reliable Infrastructure AdMachine Ad Exchange Simple SSP and DSP integrations Self-serve platform for Advertisers and Publishers Dedicated Support Team Customizable UI Custom Domains Migration help

    Admedo is an independent UK-founded tech company with a mission to bring greater transparency and control to programmatic advertising. Its industry-leading proprietary Demand Side Platform (DSP) was developed to democratise the programmatic landscape, and provide marketers, agencies, and publishers with a straightforward and customisable way to benefit from the technology.

    AdOperator provides advertising services for affiliate marketers, ad agencies and direct advertisers to gain user activity, build new audiences and increase conversions across mobile and desktop devices. Our main ad inventory push notifications and native-in-feed (Coming soon!) advertising brings incredible conversions in verticals like health, coupons and e-commerce, betting, finance, mobile apps and utilities. Based on a self-serve DSP, AdOperator offers world wide traffic across various dev

    AdTradr delivers advanced programmatic and real-time bidding solutions, built around the needs of publishers and marketers.

    A programmatic pure player, we combine best-in-class technology and human expertise to offer mass personalization solutions at scale.

    ANTS Programmatic AdX: Display, Video and Mobile exclusive, premium brand-safe inventory and global AdExchanges & SSPs with the best optimization DSP-technology. ANTS ADX leverage multiple data sources including 1st party, 3rd party and exclusive ANTS Insight DMP proprietary data.

    AppNexus Programmable Platform (APP) is the industry's first programmable DSP. It places control in the hands of the trader so he or she can devote more time to customizing advertising campaigns that achieve powerful outcomes, and less time on basic use cases, set-up, and manual intervention

    Astute Bot's consumer engagement software drives customer loyalty, through a blend of leading technologies that eliminates friction during every interaction.

    Automatad is a digital media products co, that provides a suite of programmatic monetization solutions that drives efficiency and superior monetization at scale. Using our platform digital publishers can create, monetize and optimize for the best ad experience.

    Avazu Mobile DSP is a self-serve programmatic advertising platform for advertisers and agencies.

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