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Best Demand Side Platform (DSP)

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.

To qualify for inclusion in the DSP category, a product must:

  • Integrate with or be included in advertiser campaign management products
  • Integrate with ad exchanges or directly with SSPs to buy ads in real time
  • Allow users to make bids on ad inventory on an impression-by-impression basis (in real time)
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Demand Side Platform (DSP) reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    Basis
    (127)4.4 out of 5
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    Optimized for quick response

    Everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis by Centro (formerly Centro DSP) is more than just streamlined media buying—Basis is the most comprehensive and automated digital media platform on the market. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and the #1 rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP which is built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local Targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. Centro’s education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

    Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

    Criteo Dynamic Retargeting
    (27)3.7 out of 5
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    Optimized for quick response

    OVERVIEW Trusted by 18,000 marketers worldwide, Criteo Dynamic Retargeting delivers the right ad at the right moment in the shopper journey. Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. With Criteo, you can re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best publishers. Criteo is designed for measurable performance and utilizes granular machine learning on over 1.4B active monthly shoppers and more than $600B annual sales across retailers, brands, travel, and B2C commerce companies. FEATURES • Reach and visibility across web, mobile, video, and social via Criteo’s global network of thousands of premium publishers and partners • Generate new sales by predicting additional products or items of interest • Reliably link shoppers across devices, browsers, and apps so they engage seamlessly with the most relevant products to them • Boost engagement through patent-pending Kinetic Design, which dynamically tailors ads’ visual designs to each shopper’s tastes while ensuring brand consistency and compliance with the Coalition for Better Ads • Track performance with real-time campaign reports • Know that your data is maintained with the highest levels of security and privacy, following industry best practices, standards, and regulations – including GDPR

    StackAdapt
    (38)4.8 out of 5
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    Optimized for quick response

    StackAdapt is the #1 Programmatic Native Advertising Platform helping brands accelerate customer engagement and acquisition. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ranking the highest in customer satisfaction and performance by G2 Crowd in the DSP category for the fourth time, StackAdapt is one of the fastest growing companies in Canada and ranks 6th in Deloitte's Technology Fast 50 ranking and 23rd in Fast 500 in North America. Interested in finding out more about us, visit: www.stackadapt.com Looking to learn more about the most progressive topics in digital advertising? Read our thought leadership: blog.stackadapt.com

    For global advertisers and agencies, BrightRoll is Yahoo’s brand for programmatic advertising technology. The BrightRoll DSP is media-agnostic and provides exclusive access to Yahoo’s wealth of data and insights from one billion users and 165 billion daily data events. BrightRoll’s advanced programmatic technology, coupled with flexible client-service options, empowers advertisers to deliver against complex branding and performance goals.

    dataxu
    (50)3.9 out of 5
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    Optimized for quick response

    dataxu® helps marketing professionals use data to improve their advertising. Our TouchPoint™ software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward. Discover what you + our software can do at www.dataxu.com.

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    MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath, which has experienced triple-digit year-over-year growth since inception, has a seasoned management team leading 15 global locations across five continents. Key clients include every major agency holding company, operating agencies, and top brands across verticals.

    The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.

    A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns.

    Choozle – Digital Advertising Made Easy®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface.

    Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results.

    AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising. AppNexus powers the ads that power the Internet.

    Simpli.fi is the leader in localized programmatic advertising. We work with the largest buyers of localized advertising, including multi-location brands, agencies, local media groups, networks, and trading desks. These companies utilize Simpli.fi to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences.

    Adelphic is a leading people-based cross-channel demand-side platform. Adelphic provides an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices and formats. The company’s platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic’s technology overcomes the limitations of user identification across all digital devices, yielding rich, nuanced portraits of real people, instead of cookies.

    Ensures cost-effective advertising and unlocks top-world websites and mobile apps through one single account

    TubeMogul is an advertising software company for digital branding. With a single, integrated video ad solution, TubeMogul puts Brands & Agencies in control.

    Optimized for quick response

    IgnitionOne Customer Intelligence enables marketers to identify, value, and engage their customers at scale. IgnitionOne Customer Intelligence provides a single platform to leverage customer data from a range of systems to power effective omnichannel targeting and personalization. IgnitionOne Customer Intelligence accumulates data from systems such as the marketer’s website, CRM, point-of-sale, mobile devices, and more -- in real-time -- to enable a true understanding of each individual customer’s real-time interests. IgnitionOne combines these robust, up-to-the-minute customer profiles with advanced machine-learning capabilities to target and engage customers with coordinated, relevant, contextually-aware messaging through online advertising such search, display, social, and metasearch; on your brand’s website; and through digital out-of-home advertising and advanced television. IgnitionOne provides Customer Intelligence for hundreds of leading brands in the travel & hospitality, retail and auto manufacturing sectors -- including leading brands such as Wyndham Worldwide, General Motors, Lowe’s, and many more.

    ownerIQ, or "The Q" is at the forefront of a digital disruption, helping retailers and brands form natural marketing partnerships and leverage the digital audiences of their marketing partners. Since ownerIQ's inception we have grown to be the leading programmatic solution for retailers and brands and the first of its kind transparent second-party data sharing marketplace offering a full product suite to retailers and brands to experience next level digital advertising through transparency, relevancy and scalability. owneriq, 2017 Digiday’s Signal Award winner for Best Data Management Platform, was also recently named in the Ad Age BtoB Best Awards, as CIOReview Magazine’s Top 50 Retail Solutions, Boston Business Journal's Hottest Tech Companies to Watch, and Editor's Choice Award from Shopper Marketing Magazine. After 157% growth in revenue in just 3 years, The Q is slated for significant growth and looking to increase the Q's footprint in the Fort Point neighborhood in Boston.

    247RTB is a DSP self-serve platform that provides programmatic real-time bidding tools for advertisers.

    Peak 226 is a new & innovative DSP with real-time AI capabilities.

    Pocketmath is a global leading provider of mobile demand-side platform (DSP) and programmatic advertising solutions. Pocketmath PRO, its enhanced self-serve advertising platform, helps media agencies, in-house marketers, and mobile-driven businesses manage mobile campaigns with ease. With no minimum spending and access fee required, measure impact more accurately and make decisions faster. Built on proprietary bidding technology, it takes programmatic trading experiences to greater heights. Enjoy optimized usability, efficiency, performance and connect with consumers in motion. Unleash your campaign’s full potential using powerful UI, KPI-driven metrics, automation Rules, real-time insights, and HD reporting. Try our new product: https://www.pocketmath.com/pro

    SmartyAds DSP is an innovative, AI-powered media buying solution that streamlines the process of inventory purchasing, ROI generation, and real-time advertising campaigns management on all screens and platforms. SmartyAds DSP combines direct media-buying and programmatic approaches on the platform that automates the media-buying workflow, ensures cross-channel message delivery, and safeguards every impression in fraud-free advertising ecosystem. SmartyAds programmatic algorithms connect advertisers, brands, and agencies with global premium publishers, ad networks, and ad exchanges. The platform supports cutting-edge advertising formats, including CTV, playable, digital out-of-home, programmatic audio, and standard IAB format configurations. One-view DSP dashboard provides full controls for real-time campaign management, using which advertisers can: - Automate media buying process and build effective workflows with multi-goal optimization. - Apply targeting and hyper-local targeting to personalize the message and deliver it at the right time and place. - Optimize media-buying budgets and bidding efficiency. - Increase user engagement and loyalty with dynamic, adaptive, and innovative ad formats. - Predict new ad campaigns and improve future strategies based on real-time campaign analytics. Grow your business, automate ad campaigns and target users across the globe with omnichannel SmartyAds DSP.

    Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute, and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach, and accountability into cross device advertising.

    The Adform Demand Side Platform is part of Adform's advertiser platform. The DSP can be purchased as either a stand alone service, or in concert with Adform's other advertiser platform products which include a powerful ad server and robust data management platform. Adform has regularly been ranked as one of the world's premier DSPs and is one of the only DSPs built seamlessly alongside a robust DMP. The company's European heritage combined with global reach and presence has resulted in a unique approach to servicing the needs of clients and made Adform an industry leader on topics such as data privacy and security.

    Amazon DSP (formerly Amazon Advertising Platform, or AAP) is a demand-side platform that allows you to programmatically reach your audiences both on Amazon sites and apps as well as through our publishing partners and third-party exchanges.

    Bidtellects Paid Content Distribution Platform Gives Marketers Access to the Most Sophisticated Web-Based Software

    The platform that delivers conversions, not just impressions. Created by marketers for marketers, Bucksense is Programmatic Advertising that delivers conversions, not just impressions. Integrating advanced mathematical models and proven marketing expertise into its algorithm, Bucksense’s platform has the data tools and features that improve ROI. Clients can choose from a range of fully supported SaaS to Expert Managed Services.

    Eyereturn improves the way brands connect with their customers online. Our proprietary platform provides unified campaign control, empowering brands through consolidated attribution-based results in a single dashboard. Breaking free from walled gardens, Eyereturn has done away with layers of intermediaries, providing actionable data and insights across search, social and display campaigns. The result is that our clients have the ability to make informed, transparent, real-time decisions everywhere they connect with their audience.Search, social, and display campaign reports on one unified platform. The Eyereturn DSP Console includes features like data segments, contextual targeting, private marketplaces, search & site retargeting, tactical Executions (user-agent & geo-fencing), and pre-bid filters.

    Gravity4 is the world’s first high-frequency machine-learning marketing OS, built to enhance the advertising and SaaS industries. It collates customer experience so marketers can target a customer throughout the entire purchase journey and across all consumer touch-points, regardless of delivery channel. Its proprietary AI technology, Mona Lisa, builds a consumer persona by aggregating data across channels. The platform’s fluid and constant in-stream of data is sorted into a semantic graph to form connection clusters, using the correlation variables. All through a single click, it empowers agencies and marketers to allow connected software to optimize a manually driven $200 billion global advertising market. The company’s headquarters are in Miami, but it has offices in Sydney, Stockholm, Oslo, Auckland, Madrid, Singapore, Copenhagen, London, Dublin, Amsterdam, Helsinki, Hong Kong, Shanghai, Kuala Lumpur, Christchurch, Taipei and India. #BELIMITLESS

    Rocket Fuel delivers a programmatic ad buying platform that harnesses the power of artificial intelligence to improve marketing ROI across all channels.

    SmartyAds is an award-winning digital advertising software developer that creates cutting-edge programmatic solutions for seamless trading within the programmatic ecosystem. Powered by AI, machine-learning, and innovative advertising technologies, SmartyAds data-driven solutions easily cater to the needs of the media-buyers, publishers, brands, and marketing agencies in any spot of the world. Our solutions shift the digital advertising towards interactive, engaging, and targeted message delivery that amplifies the brand’s voice and helps its potential customers find the products that meet their needs best, through any channel, on any screen or platform. Extensive experience in programmatic, allows SmartyAds to identify the best areas for innovation deployment and technology enhancement, that’s why we’re frequently honored by international scale rewards like Stevie, DADI, and Red Herring. Today SmartyAds technological stack features 9 end-to-end digital solutions that incorporate the efficiency of latest technological innovation into the business of our clients, helping them to: - Save media-buying costs - Enhance media selling effectiveness - Ensure brand safety - Obtain robust measurement and assessment of their marketing activities - Raise independent, enterprise-level solutions that adjust to business development and objectives, and more.

    Real Time Bidding (RTB) - Demand Side Platform framework

    AD2AD Classifieds is a solution for manage print and online classified advertising for community publications.

    Adadyn removes the barrier of entry into programmatic advertising, making it simple and affordable for marketers and agencies of all sizes to get started without up-front fees or minimum spend requirements. By unifying media buying, dynamic creative and audience management into one easy-to-use platform, now anyone can launch a campaign and achieve programmatic display advertising performance. With offices in California, New York, India and Singapore, Adadyn offers dedicated customer support and global reach. For more information, visit www.adadyn.com or follow @adadyn on Twitter.

    The Adcash Advertiser Platform gives businesses of all sizes the tools they need to succeed in digital marketing. Let our technology do the hard work, so you don't have to.

    AddApptr is a mobile ad tech company offering ad serving solutions.

    Making display advertising simple, relevant, and rewarding for advertisers, agencies and publishers.

    AdMachine is a self-serve Demand side platform with a large inventory volume from 50+ Supply side platforms connected. Display, Native, Video and Pop traffic. AdMachine also provides a White Label DSP solution. 24/7 Monitored Reliable Infrastructure AdMachine Ad Exchange Simple SSP and DSP integrations Self-serve platform for Advertisers and Publishers Dedicated Support Team Customizable UI Custom Domains Migration help

    Admedo is an independent UK-founded tech company with a mission to bring greater transparency and control to programmatic advertising. Its industry-leading proprietary Demand Side Platform (DSP) was developed to democratise the programmatic landscape, and provide marketers, agencies, and publishers with a straightforward and customisable way to benefit from the technology.

    AdOperator provides advertising services for affiliate marketers, ad agencies and direct advertisers to gain user activity, build new audiences and increase conversions across mobile and desktop devices. Our main ad inventory push notifications and native-in-feed (Coming soon!) advertising brings incredible conversions in verticals like health, coupons and e-commerce, betting, finance, mobile apps and utilities. Based on a self-serve DSP, AdOperator offers world wide traffic across various devices with deep targeting options and easy optimization system. At AdOperator our goal is to create and enhance technology for the next generation content to help marketers reach hundreds of millions engaged consumers across all channels and verticals. We are focused on user-centric forms of ads and traffic to accelerate customer acquisition without disrupting browsing experience and understand human behavior online. Check out AdOperator: Own Push Notification Traffic CPA Goal bid optimization CPC starting from $0.005 Premium Mainstream traffic! Wide targeting, All devices, All countries Simple registration and compliance Deep traffic quality control including Forensiq technology 10% referral program (lifetime) Reach out to us on Skype - live:sales_85931 or contact us by email: support@adoperator.com Sign up here: https://adoperator.com/sign-up

    AdTradr delivers advanced programmatic and real-time bidding solutions, built around the needs of publishers and marketers.

    A programmatic pure player, we combine best-in-class technology and human expertise to offer mass personalization solutions at scale.

    ANTS Programmatic AdX: Display, Video and Mobile exclusive, premium brand-safe inventory and global AdExchanges & SSPs with the best optimization DSP-technology. ANTS ADX leverage multiple data sources including 1st party, 3rd party and exclusive ANTS Insight DMP proprietary data.

    AppNexus Programmable Platform (APP) is the industry's first programmable DSP. It places control in the hands of the trader so he or she can devote more time to customizing advertising campaigns that achieve powerful outcomes, and less time on basic use cases, set-up, and manual intervention

    Astute Bot's consumer engagement software drives customer loyalty, through a blend of leading technologies that eliminates friction during every interaction.

    Automatad is a digital media products co, that provides a suite of programmatic monetization solutions that drives efficiency and superior monetization at scale. Using our platform digital publishers can create, monetize and optimize for the best ad experience.

    Avazu Mobile DSP is a self-serve programmatic advertising platform for advertisers and agencies.

    Bidsopt is Mobile Programmatic Media Buying Platform for Native, Rich media and Standard Banner Inventory .

    The fragmented landscape of digital media is aggregated and made available for precise impression-level targeting, in one system. Marketer and third party data assets are leveraged to make marketing a dialogue, not a one-way communication.

    Bringhub is a solution that enables digital publishers to add an eCommerce layer to content and ads.

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