Best Product Analytics Software

Product analytics software provides companies with visibility into their users’ interactions with their product, including visits, events, and interactions. Companies are able to track digital interactions throughout their product to identify what is, and is not, engaging users. These tools provide dashboards and reports that analyze data and make it actionable to improve user experiences.

Primarily used by product managers, developers, and designers, product analytics software enables data-driven decision-making when establishing product developments and roadmaps. Companies can use these products to gain segmented views into their users, understand how people are using their website, identify drop-off or struggle points, and improve overall product experience.

To qualify for inclusion in the Product Analytics category, a product must:

  • Track user interactions with a digital product including visits, usage, events, and interactions
  • Provide dashboards and reports of visualized quantitative data
  • Identify pain points within a product that may lead to churn
  • Identify behavioral patterns and flows through the product
G2 Grid® for Product Analytics
High Performers
Market Presence
Star Rating

Product Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Compare Product Analytics Software

G2 takes pride in showing unbiased ratings on user satisfaction. G2 does not allow for paid placement in any of our ratings.
Results: 22
Filter Results
Filter by:
Sort by
Star Rating
Sort By:
Results: 22
    (161)4.5 out of 5
    Optimized for quick response
    Optimized for quick response

    Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific featur

    (147)4.3 out of 5
    Optimized for quick response
    Optimized for quick response

    Heap automatically captures every user action in your web or mobile app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. It takes just 2 minutes to install Heap. After that, Heap will begin collecting every user action automatically. Whenever you have a question about what users are doing, you can go into Heap, use our point-and-click interface to define events and build a report, and have an answer to your question in seconds. Since we're capturing ev

    (220)4.2 out of 5
    Optimized for quick response
    Optimized for quick response

    Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Salt Lake City, London, and Singapore. With over 26,000 customers worldwide

    Smartlook is a qualitative analytics solution for websites and mobile apps helping over 200,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and

    Gainsight PX
    (17)4.5 out of 5
    Optimized for quick response
    Optimized for quick response

    The easy, powerful, and complete Product Experience Platform. Gainsight PX is a Product Experience Platform that helps companies build products their customers love. It lets product teams make data-driven decisions, accelerate onboarding and adoption, and gather insights from users on their wants and needs...all in a single platform.

    (67)4.4 out of 5
    Optimized for quick response
    Optimized for quick response

    UserIQ helps businesses realize the full value of customer success by equipping CS teams with the product analytics, customer insights, and user engagement tools needed to fight churn, grow their accounts, and align the entire business around their users’ needs.

    Amplitude Analytics
    (18)4.6 out of 5
    Optimized for quick response
    Optimized for quick response

    Amplitude is a product analytics platform that helps companies understand user behavior, ship the right features fast, and drive business outcomes. Whether you want to understand how users are navigating through your application, which features engage them the most, or how to improve long-term user retention, Amplitude helps you answer questions critical to your product development strategy. It’s also the only analytics solution built to meet the needs of modern product teams, with real-time

    Auryc is a client-side journey intelligence platform that surfaces real-time insights with powerful visual context across all of your digital ecommerce journeys. We are helping enterprises find and resolve the customer journey issues that directly impact conversions and customer satisfaction. Auryc’s like having an expert CX analyst in-house who witnesses and delivers deep ROI insights about what your customers are experiencing and why they are buying- or why not.

    Indicative is a behavioral analytics platform designed to help Marketing and Product teams optimize user engagement, conversion, and retention. It's easy to setup and easy to use—no SQL or coding knowledge required—and offers analysts a single view of customer behavior across all digital touchpoints, including web, app, marketing automation, support systems, databases and data warehouses.

    Sherlock gives your entire organization access to the vital product engagement data needed to grow revenue. And we’re not talking about that static, last active stuff. This is real engagement scoring. For your real SaaS business. (You are a real SaaS business, aren’t you?) is a free dev tool to collect unlimited user feedbacks and understand their behavior with screenshot, device info, navigation, logs and more. Integrate our fully-customizable and open-source web-component in your html-based app in a few minutes. forwards enriched feedbacks to your own project management tool, without retaining any data.

    Hone powers interactive content that fuels editorial, activation, conversation and research by asking questions with images and text.

    MimoLex helps marketers increase conversion rates, improve brand communication, and respond to customer feedback quickly.

    Mobilewalla is a consumer intelligence platform offering audience segmentation and targeting solutions.

    Real-time on-page analytics PaaS for companies and business users that don't have a PhD in Data Science.

    SiteWit is an automated big data-driven approach for the website, and paid search optimization for the major web and marketing platforms.

    Snappic offers Facebook and Instagram dynamic retargeting based on machine learning with customized creatives.

    Veritone Essentials is a cloud-based AI platform that combines unstructured audio and video data and transforms into actionable intelligence.

    With Analytics you'll be able to make wiser and faster decisions.

    viavoo centralizes the voice of the client, transforms the verbatim into structured data and provides information relevant to the action

    WebSTAT is a website statics and counter tool.

    Learn More About Product Analytics Software

    Latest Product Analytics Articles