Bynder Reviews & Product Details

We have reviewed a few different digital assets management systems while we heard that Webdam was being sunset and ended up choosing Bynder. I'm very please with how the process is going and choosing this dam.

While onboarding to Bynder, Rachel Jang was a huge help to make this process so easy for our team. We were able to use the migration tool to transition all of our assets from Webdam to Bynder. This was a huge help in saving our team time and make the whole process smooth. All of our Bynder reps were able to answer all questions for us during this time and were very knowledgeable.

Bynder is able to store all of our assets and make them available for download to our internal and external teams. We also will use the public links to add assets on our website. This will allow for an even better brand alignment across all teams and external groups. We are able to have fast access to all assets stored in one place. It's also very helpful to have the Adobe connector to be able to use since most of the users who will be uploading assets to Bynder will utilize that tool on a daily basis. We no longer have to store assets on our company server, which we did in the past.

Bynder is very intuitive for first time users. This will lead to a quick team adoption to the dam, and help reduce the training time. It's very easy to search, filter, and find what you are looking for in Bynder. I also find the duplicate option to be very helpful our team can explore assets that we have multiples of. Ultimately, I am confident in Bynder and the opportunities it will be able to offer our team the more time we explore the system. Review collected by and hosted on G2.com.

There are not too many things that I have found challenging with Bynder. However, there are some times where it lags and I will have to refresh my page. One feature I think will be very helpful to add is to be able to print right on the system instead of having to download an asset and print that way. It can also take a lot of time to add all metadata to the assets. Overall, there are not many things that I have found I dislike. Review collected by and hosted on G2.com.

Moe’s Home Collection implemented the Bynder DAM platform in 2025, and the experience was highly successful. The Bynder team was extremely responsive and supportive, helping us meet a very tight implementation timeline while maintaining a collaborative and professional approach. Throughout the transition from our previous DAM to Bynder, the team demonstrated a strong understanding of the platform’s capabilities and worked closely with us to understand our specific needs. Review collected by and hosted on G2.com.

Any issues that we had were minimal. Any larger issues they addressed or provided a possible solution. There was never a “no”—only thoughtful, solution-driven recommendations, including the implementation of Activo Connect, which further enhanced our overall capabilities. Review collected by and hosted on G2.com.

What I like best about Bynder is its flexibility and the way it can be tailored to support our specific workflows and organizational needs. The platform is intuitive, scalable, and provides a centralized, reliable source of truth for our assets, which is critical given the volume and variety of content we manage.

Equally important is the level of partnership and support from the Bynder team. Their responsiveness, patience, and willingness to collaborate—especially when challenges arose—made the onboarding process productive and reassuring. That combination of a strong product and a supportive team is what stands out most to me. Review collected by and hosted on G2.com.

At this stage, most of the challenges we’ve encountered have been less about the product itself and more about the complexity of migrating a large volume of legacy assets and aligning internal workflows. There is a learning curve, particularly during onboarding and configuration, and some processes could benefit from clearer guidance or more streamlined documentation.

That said, the Bynder team has been receptive to feedback and flexible in helping us work through these challenges, which has made a meaningful difference. Review collected by and hosted on G2.com.

I have always liked its ability to customize and configure functionalities. Additionally, I love each of Bynder's updates; they always take customer service into account. But recently, I am very happy with the Brand Module section (or CX community as it is now called). It's great and we have used it to transfer my client's entire brand book, and now everything is unified in the DAM. Review collected by and hosted on G2.com.

Sometimes, I feel that there is more potential than we can access or that some functionalities sell more hope than what they actually deliver in the end. For example, the brand module seemed like a panacea, but then we had to personally find shortcuts and deal with complications of simple things because they couldn't be done or that functionality didn't exist. But well, little by little all the tools are improving. Review collected by and hosted on G2.com.

Easy asset access and metadata-based filtering instead of folder structure which makes it scalable and caters for API solutions. The Bynder team has also showed excellent service and goal oriented customer support.

When LUMENE crafted a new taxonomy to include more brands in the scope, Marlot and her team was excellent in their technical ability to find best solutions and always made the meetings and stages engaging which made the otherwise tedious tasks easy. Review collected by and hosted on G2.com.

Some of the administrative features can be quite hard to intuitively understand if they cause conflicting results. Fx. if metadata options are hidden for certain groups it may or may not conflict with another group and the only way of knowing is to live test or reach out to customer success manager which slows down the configuration process. Review collected by and hosted on G2.com.

We needed a solution to house all our most recent marketing materials for our internal and external clients, and Bynder perfectly fulfills that need. With its advanced AI searching, I no longer need to dig through folders to find references to a word or phrase that I need to update. I love that Bynder offers great support, an excellent product, and probably the best AI-based tools out of all the DAMs I compared.

The onboarding experience was great and made it easy to ask questions during live trainings as things came up. Out of the other DAM vendors, Bynder stood out as a superior product with ongoing support large enough to handle the requests. They also appear to be committed to building out and expanding its features.

The initial setup was very easy, thanks to the help of our orientation experts, Sandra and Andrea. I also like that we can integrate Bynder with our Adobe Creative Cloud products. My team updates our "Vault" every day, so it's fantastic for our company to have a dedicated place to come to and trust that the latest and greatest is in place. Review collected by and hosted on G2.com.

I wish you could tag people in videos but seems like something they will add later (or I didn't realize was already possible) Review collected by and hosted on G2.com.

What I like most about Bynder is the ease of data searching, categorization, and – more recently – the adaptation of our marketing materials into local languages through Bynder Studio. I love that we can have this full package in one place. I really appreciate the support from the Bynder Studio team, especially Carina and Sven – not only during the onboarding sessions, but also whenever we need help or have additional questions. Their approach is very kind and friendly, which means a lot. Whenever we share any input, they take it as valuable insight. It's really great to see that they genuinely want to move things forward and improve the tool even further. Review collected by and hosted on G2.com.

Bynder – and especially the Studio module – works well. In the beginning, we needed some time to get familiar with this new tool, but as we discovered its functions, the work became intuitive. If we have any further suggestions, the Bynder Studio team writes them down as new insights, which I see as a great benefit, because I can see that some of them have actually been implemented and are improving the work in Studio. Review collected by and hosted on G2.com.

I find the mass upload option in Bynder extremely helpful, as it allows me to efficiently handle digital assets with precision by including all metadata details via a CSV file. This feature significantly reduces the time and effort required for managing large volumes of data, making my workload much more manageable. Additionally, I appreciate the AI search capability in Bynder. It stands out as a powerful tool that enhances my ability to locate and retrieve assets quickly and accurately, streamlining my overall workflow. My initial setup experience with Bynder was notably smooth, which speaks to its user-friendly design and efficient implementation process. Review collected by and hosted on G2.com.

I dislike the lack of a feature in Bynder for managing duplicate entries effectively. There should be an option to handle duplicate assets by either replacing the existing file or creating a copy of it. Review collected by and hosted on G2.com.

I love that, as an administrator, I can access the settings and customize everything in Bynder, which makes management increasingly intuitive, and I am passionate about that technical aspect. I also really like Bynder's ability as a provider to always add new features and developments. Additionally, Bynder's ability to organize all assets in one space is invaluable to us, allowing us to homogenize the brand across different countries and departments, and share campaigns without the need to navigate through multiple folders. The existence of modules like Studio and Bynder Express integrated into the tool eliminates the need to use other platforms like Canva or WeTransfer, which really simplifies our workflow. Review collected by and hosted on G2.com.

Regarding the homepage, it is problematic that the current configuration cannot be automatically transferred or copied to the new one, which implies recreating everything from scratch and is inefficient when there is a high workload. In Studio, it is frustrating that the undo option (UNDO) does not work properly and the video editor is complex to handle. Additionally, the audio editing capabilities are limited. The brand module (or cx community) presents difficulties by not allowing the editing of certain basic features, such as centering texts or choosing from more than three columns. Moreover, the lack of a duplicate and save button applied to everything is a significant limitation, as it forces the repetition of design work. Likewise, the navigation arrows cannot be customized, which adds confusion to the design. The analytics section is very basic compared to other more advanced tools, which makes a notable difference in marketing analysis capabilities. Finally, the initial setup of Bynder was arduous, especially due to the requirement of intensive classification of metaproperties, which resulted in a slow start. Review collected by and hosted on G2.com.

We switched from SharePoint to Bynder, and the impact has been transformative. Bynder’s intuitive interface meant everyone was up and running almost immediately, and the guided implementation—backed by our amazing onboarding team—made the transition smooth. We now tap into Bynder every day, from smart metadata tagging to automated approval workflows. Best of all, its seamless integration with our website means we’re never hunting for files across multiple platforms, and our brand always presents a consistent, professional look. Review collected by and hosted on G2.com.

Bynder is definitely on the higher end of the pricing spectrum, but it's incredible feature set and ability to scale with our organization for years to come make it a worthwhile investment. There is a learning curve for advanced capabilities, but our onboarding team, Ta’Quila and Dean, provided exceptional training and support to get us up to speed quickly. Review collected by and hosted on G2.com.