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Adobe Experience Manager

By Adobe

4.2 out of 5 stars

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Adobe Experience Manager Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

6 months

Adobe Experience Manager Media

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Adobe Experience Manager Reviews (551)

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Reviews

Adobe Experience Manager Reviews (551)

View 1 Video Reviews
4.2
551 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Adobe Experience Manager for its flexibility and powerful integration with other Adobe tools, which streamline content management and enhance collaboration. Many appreciate its ability to manage large-scale content efficiently, allowing non-technical users to create and update pages easily. However, a common limitation noted is the steep learning curve and high costs associated with implementation and maintenance.

Pros & Cons

Generated from real user reviews
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Jaikishan kr S.
JS
Artist
Arts and Crafts
Enterprise (> 1000 emp.)
"Powerful integration system with the adobe ecosystem"
What do you like best about Adobe Experience Manager?

I really like the drag-and-drop functionality in the Touch UI. Once our developers set up the components, it’s actually very easy for me to build out landing pages without any need to touch any code. And The Digital Asset Management (DAM) part is also a lifesaver because being able to search for an image and edit its metadata right there saves me a lot of time. And the Versioning system is also very great because if I mess up a page, all I have to do is, roll it back to a previous version in just one click. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

The learning curve is serious. It took me a good few weeks to really feel comfortable with the authoring workflow. Also, it can be frustratingly dependent on IT. If I want to change something slightly outside of the pre-set templates, I’m stuck until a developer can build it for me. The authoring interface can also get pretty laggy during peak hours. And those are actually some cons of it. Review collected by and hosted on G2.com.

Bree M.
BM
Director Of Marketing And Community Relations
Mid-Market (51-1000 emp.)
"Powerful Enterprise CMS with a Steep Learning Curve"
What do you like best about Adobe Experience Manager?

Adobe Experience Manager is a robust and highly scalable content management system that excels in enterprise environments. Its ability to manage large volumes of content across multiple sites, brands, and channels is a major strength. The integration with other Adobe products, such as Analytics and Target, allows for a more data driven and personalized digital experience. Once implemented correctly, it provides strong governance, security, and consistency across digital properties, which is especially valuable for organizations with complex needs. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

The biggest drawback is its complexity. AEM has a steep learning curve and often requires significant technical expertise to use effectively. Simple content updates or structural changes can feel overly complicated without developer support. Implementation and maintenance can also be costly, and troubleshooting issues is not always intuitive, which can slow down day to day workflows for non technical users. Review collected by and hosted on G2.com.

Verified User in Banking
UB
Enterprise (> 1000 emp.)
"AEM Sites & DAM Make Campaign Building and Team Collaboration Easy"
What do you like best about Adobe Experience Manager?

Adobe Experience Manager Sites and DAM allow me to build marketing campaigns easily and collaborate smoothly with my operational Workfront team, creative team, and analytics team. I’ve worked with many Content Management Systems (CMS), and I find that AEM is the easiest platform for training my web-authoring coworkers. I use it daily. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

N/A - No complaints about Adobe Experience Manager. It is a good CMS that is easy for web authors to use for authoring and refining web pages as well as providing a rich DAM experience for hosting online images and documents. Review collected by and hosted on G2.com.

jaher b.
JB
CRO developer
Mid-Market (51-1000 emp.)
"All-in-One Content Management That Keeps Our Workflow Smooth"
What do you like best about Adobe Experience Manager?

I like best about Adobe Experience Manager is how it brings everything together in one place. Managing content across different channels AEM makes it much easier. The drag-and-drop features are intuitive, and even non-technical team members can jump in and get things done without always relying on developers. It really saves us a lot of time and keeps our workflow smooth. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

What I dislike is how steep the learning curve is when you first get started. It can feel really overwhelming, and getting everything set up properly almost always requires a dedicated developer or specialist. On top of that, the cost is quite high compared to other management tools out there, which makes it hard for smaller teams to justify. Review collected by and hosted on G2.com.

Anurag Y.
AY
Senior Full stack developer
Small-Business (50 or fewer emp.)
"Powerful and Structured Workflow That Saves Time"
What do you like best about Adobe Experience Manager?

There’s a lot to appreciate, but what really stands out is the impressive combination of power and structure it offers. The DAM + Sites workflow is a huge time-saver, as it keeps assets, pages, and components linked together rather than scattered in separate silos. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

This is something I have experienced frequently—the gap between the platform’s potential and the effort required to realize it. Nothing is truly plug-and-play. Even making straightforward changes often demands the involvement of developers, extensive configuration, or working through layers of Adobe 'best practices' that seem more like hurdles than helpful advice. Review collected by and hosted on G2.com.

Betty L.
BL
Sales Operator
Enterprise (> 1000 emp.)
"Empowers Content Teams with Flexibility and Seamless Adobe Integration"
What do you like best about Adobe Experience Manager?

For me, one of the biggest benefits is the flexibility to build and update pages without relying so heavily on the technical team. Being able to drag and drop components, edit content directly in the view, and publish with a couple of clicks makes the workflow much smoother. Reusable components and templates keep everything organized and consistent, no matter how many people are involved in content creation. Furthermore, integration with other Adobe tools like Analytics and Targe makes closing the content lifecycle much easier. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

The platform can feel somewhat cumbersome, and if you don't have a robust infrastructure or an experienced technical team, certain processes can become slow or complex. Review collected by and hosted on G2.com.

DISHA B.
DB
QA ANALYST
Enterprise (> 1000 emp.)
"The best platform and solution for seamless content management focused on easy to use."
What do you like best about Adobe Experience Manager?

AEM allows you to create, manage, and publish content such as websites and documents all from a single platform. It enables users to build web pages using intuitive drag-and-drop tools, and makes it easy to publish content to websites, mobile apps, and emails from one centralized location. The built-in DAM system is especially convenient, as it lets you store, organize, and share images, videos, and documents with ease. Since AEM is a cloud service, it offers automatic updates and consistently high performance. I rely on AEM daily to complete my project deliverables and has been using it for past 1 year almost. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

At this point, there isn't anything in particular that I dislike about AEM. I find it very convenient and user-friendly, and it does a good job of securely storing both company and customer information. Review collected by and hosted on G2.com.

Warit C.
WC
Full-Stack Software Developer
Mid-Market (51-1000 emp.)
"Trusted Adobe AEM Cloud Solution with Strong Deployment and Learning Resources"
What do you like best about Adobe Experience Manager?

It’s a trusted solution for businesses, since it comes from a well-known, long-standing company.

It’s deployed by Adobe, and they handle cloud deployment and scaling automatically.

There are also courses available to learn it, which helps because it’s a fairly large product. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

It takes time to learn the many features you need in order to work with AEM efficiently. For me, it took about one month to get comfortable with it.

Sometimes the architecture isn’t very efficient when you’re trying to implement certain features quickly, so even adding simple functionality can take longer than you might expect. Review collected by and hosted on G2.com.

Antonio D.
AD
Lead Product Engineer
Financial Services
Enterprise (> 1000 emp.)
"Utilizing Adobe Experience Manager at ABB for centralizing website technologies"
What do you like best about Adobe Experience Manager?

What I really appreciate is the flexibility to use nearly any platform as a content backend. Whether it's Google Drive, SharePoint, or a variety of CDNs such as Cloudflare—using a Cloudflare Worker—Akamai, Fastly, or even a custom CDN setup, the options are extensive. I find it especially useful that I can use documents and spreadsheets stored in Google Drive or content from SharePoint as sources, which adds a lot of convenience. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

I am not particularly fond of how expensive Adobe Experience Manager seems to be when it comes to annual site licensing costs, especially compared to its competitors. Additionally, I am not a big fan of Java stacks in general. On the positive side, being able to handle styling using only npm and Node.js is a decent consolation. Review collected by and hosted on G2.com.

Soomela M.
SM
"Powerful Yet Complex for Smaller Teams"
What do you like best about Adobe Experience Manager?

I find Adobe Experience Manager amazing for B2C and B2B sales and marketing. What stands out most about Adobe Experience Manager is its ability to centralize content and support consistent brand delivery across multiple channels. I appreciate how it combines content management, digital assets, and personalization within a single platform. It's an impressive and user-friendly all-in-one tool that's quite easy to set up. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

Adobe Experience Manager appears powerful but complex. The learning curve seems steep, especially for smaller teams without dedicated technical resources. Implementation and maintenance look resource-intensive compared to lighter CMS solutions, and the overall cost may be a barrier for organizations that don't need enterprise-level scale. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

6 months

Return on Investment

9 months

Average Discount

11%

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Adobe Experience Manager Features
Content Authoring
Rich Text Editor
Versioning
Breadth of Pre-Built Templates
Mobile
Branding/Themes
Flexible Navigation Structures
User, Role, and Access Management
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Adobe