Adobe Experience Manager Reviews & Product Details

Adobe Experience Manager is a robust and highly scalable content management system that excels in enterprise environments. Its ability to manage large volumes of content across multiple sites, brands, and channels is a major strength. The integration with other Adobe products, such as Analytics and Target, allows for a more data driven and personalized digital experience. Once implemented correctly, it provides strong governance, security, and consistency across digital properties, which is especially valuable for organizations with complex needs. Review collected by and hosted on G2.com.

The biggest drawback is its complexity. AEM has a steep learning curve and often requires significant technical expertise to use effectively. Simple content updates or structural changes can feel overly complicated without developer support. Implementation and maintenance can also be costly, and troubleshooting issues is not always intuitive, which can slow down day to day workflows for non technical users. Review collected by and hosted on G2.com.

There’s a lot to appreciate, but what really stands out is the impressive combination of power and structure it offers. The DAM + Sites workflow is a huge time-saver, as it keeps assets, pages, and components linked together rather than scattered in separate silos. Review collected by and hosted on G2.com.

This is something I have experienced frequently—the gap between the platform’s potential and the effort required to realize it. Nothing is truly plug-and-play. Even making straightforward changes often demands the involvement of developers, extensive configuration, or working through layers of Adobe 'best practices' that seem more like hurdles than helpful advice. Review collected by and hosted on G2.com.

For me, one of the biggest benefits is the flexibility to build and update pages without relying so heavily on the technical team. Being able to drag and drop components, edit content directly in the view, and publish with a couple of clicks makes the workflow much smoother. Reusable components and templates keep everything organized and consistent, no matter how many people are involved in content creation. Furthermore, integration with other Adobe tools like Analytics and Targe makes closing the content lifecycle much easier. Review collected by and hosted on G2.com.

The platform can feel somewhat cumbersome, and if you don't have a robust infrastructure or an experienced technical team, certain processes can become slow or complex. Review collected by and hosted on G2.com.

AEM allows you to create, manage, and publish content such as websites and documents all from a single platform. It enables users to build web pages using intuitive drag-and-drop tools, and makes it easy to publish content to websites, mobile apps, and emails from one centralized location. The built-in DAM system is especially convenient, as it lets you store, organize, and share images, videos, and documents with ease. Since AEM is a cloud service, it offers automatic updates and consistently high performance. I rely on AEM daily to complete my project deliverables and has been using it for past 1 year almost. Review collected by and hosted on G2.com.

At this point, there isn't anything in particular that I dislike about AEM. I find it very convenient and user-friendly, and it does a good job of securely storing both company and customer information. Review collected by and hosted on G2.com.

What I really appreciate is the flexibility to use nearly any platform as a content backend. Whether it's Google Drive, SharePoint, or a variety of CDNs such as Cloudflare—using a Cloudflare Worker—Akamai, Fastly, or even a custom CDN setup, the options are extensive. I find it especially useful that I can use documents and spreadsheets stored in Google Drive or content from SharePoint as sources, which adds a lot of convenience. Review collected by and hosted on G2.com.

I am not particularly fond of how expensive Adobe Experience Manager seems to be when it comes to annual site licensing costs, especially compared to its competitors. Additionally, I am not a big fan of Java stacks in general. On the positive side, being able to handle styling using only npm and Node.js is a decent consolation. Review collected by and hosted on G2.com.

AEM is excellent for business. It is powerful as it works in large enterprises where non technical users can manage web pages without developer help. The author , publish mode is enterprise grade and from a developer’s perspective using vanillaJS and CSS for frontend is easy and beginner friendly. Review collected by and hosted on G2.com.

As for me, I am someone who was used to working with SPA frameworks. Compared to these, AEM feels over engineered. Also you would mostly see only large enterprises using it and not small teams or startups as the license cost and maintenance cost is enormous. Review collected by and hosted on G2.com.

I really appreciate Adobe Experience Manager for its flexibility and ease of managing large-scale content. The reusable components and templates make page creation fast and consistent, and the integrated Digital Asset Management keeps everything organized. I also like how it integrates with other tools, like Analytics and Target, bringing marketing together in one place. It's valuable for its component-based design that allows quick updates while maintaining consistent branding. The ability to enable personalized, data-driven experiences makes it a powerful platform for managing complex digital ecosystems. Review collected by and hosted on G2.com.

The biggest drawback is its steep learning curve and the high technical effort required for customization. Some workflows feel rigid, and the interface can be slow or complex at times for asset volumes. Review collected by and hosted on G2.com.

I like Adobe Experience Manager's ease of use and flexibility. Its drag-and-drop interface, templates, and workflow tools make content creation and updates fast and efficient. I appreciate its ability to manage digital assets and deliver personalized experiences across channels. I also enjoy how well Adobe Experience Manager integrates with other Adobe tools like Adobe Analytics and Adobe Target, making tracking content performance and personalizing experiences much easier. The robust digital asset management and workflow automation features work especially well for team collaboration and efficiency. The integration with other Adobe tools allows us to analyze user behavior, run targeted campaigns, and optimize content all from a connected ecosystem, saving time and improving results. Additionally, workflow automation streamlines content approvals and publishing, ensuring faster updates and consistent quality. Review collected by and hosted on G2.com.

One area that could be improved is the initial learning curve, as Adobe Experience Manager can be complex for new users. Sometimes, customizing components or templates requires technical expertise. Performance can also slow down when handling very large sites or assets. The steep learning curve means new team members take longer to become productive, requiring extra training and support. Customization complexity often slows down development when we need unique templates or features, sometimes requiring developer intervention. Performance issues with large-scale content can delay publishing and testing, affecting project timelines. These challenges can reduce efficiency and slow down our content delivery process. The initial setup was moderately challenging, requiring planning, configuration, and some technical expertise to integrate with our existing systems. Review collected by and hosted on G2.com.

I appreciate the component-based authoring model of Adobe Experience Manager because it allows content authors to easily assemble pages using reusable components. I really value its scalability and enterprise-level content management capabilities. It streamlines our content creation and publishing process by enabling non-tech users to build pages without developers needing to be involved. I like how it maintains consistent design across multiple sites and regions through reusable components and templates. This setup allows authors to build or modify pages quickly and leaves developers to focus on enhancing or creating new components while ensuring branding stays consistent because components follow predefined rules and styling. Review collected by and hosted on G2.com.

Adobe Experience Manager feels heavy and complex for new onboarding teams with traditional development knowledge. Its performance and publishing speed lag in larger implementations unless the system is carefully optimized. Improved out-of-the-box components and more intuitive authoring tools would help. More streamlined upgrade paths are needed to minimize downtime and complexity. Review collected by and hosted on G2.com.

I like how Adobe Experience Manager makes complex content work feel simple with its component-based setup. Once the building blocks are in place, creating new pages becomes really straightforward. I appreciate how AEM handles digital assets, storing images, documents, and versions in one organized library saves a lot of time. Performance-wise, it's pretty reliable; publishing is smooth, and the caching and content delivery make pages load quickly. All these features together make it a solid tool for managing a growing site efficiently. Review collected by and hosted on G2.com.

The area that can get frustrating is how picky Adobe Experience Manager can be with configurations. If something isn't set up properly behind the scenes, small issues can snowball into bigger ones, and you usually need developer help to untangle it. Upgrades or new features aren't always as smooth as you'd expect - it takes planning and testing to make sure nothing breaks. Initial setup was fairly complex. Review collected by and hosted on G2.com.