--- title: MarcomCentral Reviews meta_title: 'MarcomCentral Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 88 reviews by the users' company size, role or industry to find out how MarcomCentral works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 88 scale: '5' date_modified: '2026-06-21' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # MarcomCentral Reviews **Vendor:** MarcomCentral **Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Average Rating:** 4.1/5.0 **Total Reviews:** 88 ## About MarcomCentral Accelerate sales with tools purpose-built for brand managers, marketers, and sales teams. MarcomCentral, a leader in Brand Management for 20+ years, can transform your business with streamlined file organization and simplified collateral distribution. MarcomGather is our incredibly affordable digital asset hub that solves "file sprawl" by centralizing all assets in an intuitive, searchable platform - and getting started is fast. Marcom Portal is our enterprise-grade, custom branded portal for marketing collateral and sales enablement distribution to franchisees, regional offices, partners, and more - all enabled with our white-glove onboarding services. ## MarcomCentral Reviews ### 1. Fast Issue Resolution **Rating:** 5.0/5.0 stars **Reviewed by:** Bill B. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2023 **What do you like best about MarcomCentral?** We have saved a tonne of time by having all our marketing materials in one location. The platform is user-friendly and adaptable to our demands. The possibilities for creating templates that satisfy the requirements of clients and employees are genuinely limitless. **What do you dislike about MarcomCentral?** Occasionally our users have trouble logging in or accessing the site, but the MarcomCentral team is always quick to respond and resolve any customer's might have. **What problems is MarcomCentral solving and how is that benefiting you?** We no longer waste hours manually distributing materials or looking for specific collateral, thanks to MarcomCentral. The customization function has allowed us to tailor our marketing materials for various target markets, resulting in more successful campaigns. MarcomCentral has been a fantastic tool for our team and improved our marketing procedures. ### 2. Great Partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Environmental Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2021 **What do you like best about MarcomCentral?** I've loved working with everyone at MarcomCentral and was able to visit for an in-person training back in 2019. The team is very helpful and quick to provide support. I love what we've turned the platform into and consistently receive positive feedback from our field users. **What do you dislike about MarcomCentral?** Nothing so far! Any issues have been minor and resolved quickly. **What problems is MarcomCentral solving and how is that benefiting you?** Easy-to-use platform that allows our field teams to access and order marketing collateral. This is a much cleaner system than some of our other catalog-based vendors. The ability to customize items is great! ### 3. The top centralized resource for marketing materials. **Rating:** 5.0/5.0 stars **Reviewed by:** Juan D. | Graphic Artist, Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about MarcomCentral?** The customization features that the site offers are by far the best. The capabilities are truly endless for building out templates that meet employee and client needs. **What do you dislike about MarcomCentral?** The character limit for descriptions as it prevents from using some neat but lengthy HTML. Being unable to prioritize search terms and check search history to help improve keywords. **Recommendations to others considering MarcomCentral:** Ask about best practices when setting up different aspects of your portal. **What problems is MarcomCentral solving and how is that benefiting you?** MarcomCentral has been a great help when it comes to customizing our marketing content and just recently, we set up print integration and it's helped offices order materials easily through one spot. ### 4. Easy to use platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kim B. | Sr. Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2022 **What do you like best about MarcomCentral?** Everyone there at Marcom is very helpful and responsive. The platform is very user-friendly and is easy to use and navigate for our users. **What do you dislike about MarcomCentral?** Our users seem to have trouble logging on frequently or accessing the site. We always seem to have a ticket in for that. **What problems is MarcomCentral solving and how is that benefiting you?** We had no central location for our images and we were using dropbox which did the job but not efficiently. Now all of our images are located on one platform and easily accessed and organized. ### 5. Thorough and flexible solution for customizable branded collateral creation and production **Rating:** 4.0/5.0 stars **Reviewed by:** Samantha R. | Senior Director, Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2021 **What do you like best about MarcomCentral?** The things I love about the Marcom tool are the customer support and professional service capabilities to help you create something that truly meets your needs and the variability of the system to accommodate a lot of competing business requirements. This tool has saved our creative and production teams hours of duplicative work on templated work. **What do you dislike about MarcomCentral?** The downside of using the Marcom solution is that it utilizes a proprietary programming solution that requires unique training and is hard to hire for re: finding someone who already has experience with that coding software. **Recommendations to others considering MarcomCentral:** Use your Marcom account manager as a resource, they are very knowledgeable and able to help you brainstorm when you're trying to solve for various business requirements. **What problems is MarcomCentral solving and how is that benefiting you?** The business problems we use Marcom to solve are offering compliant, consistent and brand-adherent materials in 15+ brands across hundreds of users in a national organization. Marcom's solution helps us to ensure that our wide array of users and teams have collateral ready to use at their fingertips that meets their needs. We are saving hours of creative design and fulfillment time by using this tool. ### 6. Communications Project Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about MarcomCentral?** This tool has enabled us to create a suite of marketing and stationery materials that faculty and staff from across the university can use to create professional-looking materials. It has saved us time and professionalized the look of the materials in circulation. **What do you dislike about MarcomCentral?** There is a lot of time and resources needed to set up this system. It took us a while to understand the best approach to designing materials that translated well as "templated" materials. There are also some settings in the system that can't be changed that make it a bit clunky in some places. The vendor has been great about working with us to figure out workarounds. Hopefully, in the future, some things will be more customizable. **What problems is MarcomCentral solving and how is that benefiting you?** We are professionalizing the look of our documents. ### 7. Marcom Central has been attentive, quick, and adaptive to our quick turns and needs. **Rating:** 4.0/5.0 stars **Reviewed by:** Kelsey B. | Marketing Associate, Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about MarcomCentral?** Marcom Central is truly a digital experience that you can make your own. No experience needs to be the same and they work hard to meet your needs. **What do you dislike about MarcomCentral?** There are quite a few technology issues and the site has been down frequently since we've launched publicly, which is tricky for us in creating trust with our stakeholders. **What problems is MarcomCentral solving and how is that benefiting you?** Time. Agents take much less time to get the materials they need. They also have so much more opportunity for variable pieces. ### 8. Review of Marcom Central after eight years of use. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2021 **What do you like best about MarcomCentral?** The design tools are very flexible, giving an enhanced user experience. The ability to create customizable templates using either Fusion Pro along with Adobe Acrobat or the new online tool were one of the major reasons we chose this product. Security is extremely flexible, enabling the targeting of assets to specific internal and external users. **What do you dislike about MarcomCentral?** Jira system for logging support requests. **What problems is MarcomCentral solving and how is that benefiting you?** We needed a flexible online system that wouldn't require a lot of internal IT resources to maintain. Our target audience is both our internal sales and marketing teams as well as our external trade customers. All of our sales and marketing materials are housed within Marcom Central, allowing easy distribution to the chosen audience. ### 9. Marcom Central marketing platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2021 **What do you like best about MarcomCentral?** Bing able to reuse code making it easier to replicate content with similar business rules **What do you dislike about MarcomCentral?** I don't think there are enough API options to work with the portal - limited to 1 way inquiries only, not able to generate or re-generate orders from an outside system **Recommendations to others considering MarcomCentral:** Make sure to hire content developers whose skillsets lean toward programming and logic, and are data savvy with a variable data and print background rather than just creative application experience. **What problems is MarcomCentral solving and how is that benefiting you?** Able to distribute a wide variety of materials to a broad set of users that are customized and not having to rely upon a creative department to produce in a timely manner ### 10. MarcomCentral is intuitive and flexible **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2021 **What do you like best about MarcomCentral?** They offer a variety of product solutions to meet the needs of personalized, customized and static marketing materials. **What do you dislike about MarcomCentral?** Their system is very flexible and has a lot of options but it is sometimes hard to find help in creating a specific situation that has a lot of requirements. Their resources are helpful but sometimes lacking in the fine details. **What problems is MarcomCentral solving and how is that benefiting you?** We're able to offer our end-users a one-stop-shop experience for all of their marketing and business needs. Our industry requires a lot of regulation, but this system allows us to put in the appropriate stops when needed to ensure our users have an appropriate product. ### 11. Wonderfully set up portal with great, prompt support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2021 **What do you like best about MarcomCentral?** Generally speaking, the ease of creating templates to meet the company's needs. **What do you dislike about MarcomCentral?** Working with Bulk Ops. I would like to understand more clearly how to do this as I find I'm making updates manually when I think it could be much faster in bulk ops. **Recommendations to others considering MarcomCentral:** Make sure to build out a realistic timeline in getting your new portal together. MarCom **What problems is MarcomCentral solving and how is that benefiting you?** Our reps are able to access more items than in the past and the new portal design is more intuitive for them with the Amazon-like, simplified check out ### 12. Promising platform, but there is a learning curve. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about MarcomCentral?** I like that we can create custom templates to fit our needs for the most part. **What do you dislike about MarcomCentral?** The template creation process is too bulky; it requires three programs to create them. The new Marcom Designer portal would help with that if we could use our own fonts and if it didn't glitch as much as it does. **What problems is MarcomCentral solving and how is that benefiting you?** We are solving our need for marketing automation for the field, which helps to limit our number of custom requests. ### 13. Marketing Central Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Restaurants | Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2021 **What do you like best about MarcomCentral?** The ease of use for our users, digital downloads, and search function **What do you dislike about MarcomCentral?** Editing templates, fusion pro, and uploading new products that need to be programmed. The back end is pretty slow. Also, if you need help on the weekend, you have to wait until Monday until anything gets solved. **What problems is MarcomCentral solving and how is that benefiting you?** Solved - lots of one off ordering and digital download requests. Benefits the design team by not having to do these one off jobs. ### 14. MarcomCentral Portals with measurable results **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** July 06, 2021 **What do you like best about MarcomCentral?** The team at MarcomCentral are strong partners. Their knowledge centre is helpful for troubleshooting, support team are quick to respond to inquiries and their Customer Success Managers are quick to provide solutions and guidance to implement enhanced functionality. **What do you dislike about MarcomCentral?** There are some limitations to functionality that include bilingual settings and removing flat-rate shipping for e-coupon orders. **What problems is MarcomCentral solving and how is that benefiting you?** We track usage of assets to determine format, distribution channel and versioning. We are currently working on implementing SSO function that will completely automate our biweekly data feeds. ### 15. Unreliable platform and service **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** July 07, 2021 **What do you like best about MarcomCentral?** We committed to the service and uploaded all of our assets. This was very time consuming and will be difficult to move to another service provider. **What do you dislike about MarcomCentral?** The platform is not mobile friendly. Customization is limited, time consuming and expensive. The admin portal is cumbersome. Customer support is limited. **What problems is MarcomCentral solving and how is that benefiting you?** We are trying to create a single sign on experience for our users and incorporate external vendors. So far this has proven to be very challenging. Admin training and support resources are limited. ### 16. It is a very powerful and efficient tool for sales enablement **Rating:** 2.5/5.0 stars **Reviewed by:** ethan s. | is an excellent tool to create your own website, Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2019 **What do you like best about MarcomCentral?** Its functionality is quite practical because it gives you the possibility to explore all the functions of the tool in a very useful and practical way. Besides, it is a quite extensive and practical software to increase and improve the marketing ability **What do you dislike about MarcomCentral?** I think the inconvenience that I could have while using this software is that you customize the software to handle it in a more dynamic way and your workflow can be complicated and tedious to realize the limitations that this has **Recommendations to others considering MarcomCentral:** improve the way to customize the tool to suit the needs of the company **What problems is MarcomCentral solving and how is that benefiting you?** It is a very practical tool because it allows you to improve the performance and skill in marketing and in the sales work group ### 17. Great product with many capabilities to implement in the business field. **Rating:** 3.5/5.0 stars **Reviewed by:** gabriel f. | is an excellent application to store and store files in a practical and useful way, Enterprise (> 1000 emp.) **Reviewed Date:** April 11, 2019 **What do you like best about MarcomCentral?** this is an ideal software the way our sales department can access, customize, order and distribute our marketing material and when you have doubts about anything, the support team is wonderful and we know we can access at any time. **What do you dislike about MarcomCentral?** It's pretty cumbersome on the backend for admins to upload and create new material. **What problems is MarcomCentral solving and how is that benefiting you?** It is quite beneficial because it allows many users to access marketing materials in a central location. It is easy to use. ### 18. Easy implementation tool to maintain access to marketing assets at all times **Rating:** 3.0/5.0 stars **Reviewed by:** antony s. | It is an excellent platform to maintain the exchange of information, Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2019 **What do you like best about MarcomCentral?** I like that it provides access to updated marketing assets at any time. With this, the Sales department can locate, customize and quickly distribute the target marketing assets on demand, without sending a request to the Marketing department. **What do you dislike about MarcomCentral?** Customizing the software to fit our workflow was one of our most difficult tasks, however, it was not impossible and we were able to implement it successfully. **What problems is MarcomCentral solving and how is that benefiting you?** it is quite beneficial to implement a marketing plan ### 19. Love this software. **Rating:** 5.0/5.0 stars **Reviewed by:** Autumn L. | Marketing || Executive Team, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2017 **What do you like best about MarcomCentral?** This platform is easy to use. We have to maintain our brand standards over 30 states, and this tool helps us do that—keeping a consistent brand look and feel. **What do you dislike about MarcomCentral?** The things I dislike about the software are minimal—and, I've noticed through time, those issues are being resolved as upgrades are being implemented. It seems like some software "extras" would be included in the cost--such as business reporting. So not a fan of "extras" or add ons as we are most likely not going to be able to afford them. **Recommendations to others considering MarcomCentral:** There is a learning curve for implementation. If you know HTML, all the better! Would do it again, but would allow a bit longer time frame for set up. **What problems is MarcomCentral solving and how is that benefiting you?** Brand standardization. Access to professional design without the cost. 24/7 Marketing tool access We have been able to implement a consistent brand look and feel across our franchise system. We have print tools, social media tools, a storage system for other branded materials. It is our repository for all things having to do with our brand. ### 20. The Marcom Central tool has saved our marketing and sales teams countless hours! **Rating:** 5.0/5.0 stars **Reviewed by:** Heather G. | AVP - Marketing Manager, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2017 **What do you like best about MarcomCentral?** We have the opportunity to administer the tool in-house. The opportunities are endless and our sales teams love the tool! **What do you dislike about MarcomCentral?** There are so many things that the system can do; finding the time to explore and understand all of it's capabilities is a daunting task! **Recommendations to others considering MarcomCentral:** Implementing this tool - especially if you are just starting out can be a pretty time consuming task. For this tool to be successful it's imperative that the company is dedicated to allocating resources that can spend the time to make is successful. **What problems is MarcomCentral solving and how is that benefiting you?** Implement the Marcom Central tool has saved our marketing team countless hours of time spent customizing materials and by giving our sales teams the ability to create their own materials on the fly. Sales teams are happy because they get their materials in minutes vs. days and can quickly react to the needs of their customers. Marketing is happy because sales is using what we've created! Compliance is happy because we have proof of the materials we've made available and can track who/what is being used. ### 21. Very pleased with Marcom for hospital brand management system **Rating:** 4.5/5.0 stars **Reviewed by:** Kim B. | Patient Family Communications Coordinator, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2017 **What do you like best about MarcomCentral?** I love that the system is pretty flexible, so we were able to create a system that works exactly the way our organization needs it to. It's really helped get everyone on board with our new brand! We also like that we were able to add links to other brand-related websites (like our logo wear store and marketing project request form) into our Marcom site. The custom templates are also an excellent solution to our employees making their own materials. It's also been nice to be able to pull in different print vendors and assign specific products to those vendors. I've also been very pleased with the customer service and helpfulness of our account managers. **What do you dislike about MarcomCentral?** Some of the features aren't very intuitive, and we sometimes struggle with bulk uploads. That is likely user error, though. We've also had some challenges with catalog assignments. Sometimes we'd like to assign a specific user to a product (not a whole group), and unless we create a group for a single user we're not able to do that. **What problems is MarcomCentral solving and how is that benefiting you?** Prior to using Marcom, our hospital was completely inconsistent with branding, ordering materials, working with marketing, etc. With the system, we've created a one-stop shop for our employees to access materials they need, branded appropriately. And if they can't find it, they can create it or request it. Marcom has really streamlined our materials creation and ordering process. ### 22. My experience had some bumps along the way however Marcom Central listen and responded effectively. **Rating:** 4.0/5.0 stars **Reviewed by:** Penny D. | Creative Manager, Construction, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2017 **What do you like best about MarcomCentral?** The reliable customer service. It took use two or three business relationship managers before we were comfortable with how the project moved forward. What was the biggest help was having a BRM on the east coast in the same time zone. All to say MC listened to our difficulties and worked to find a viable solution. **What do you dislike about MarcomCentral?** The system is more complex to use from a backend perspective than anticipated. When presented the system our user experience was extremely important. I only wished I paid the same attention to the backend as well. **Recommendations to others considering MarcomCentral:** Ask for a BRM in your time zone. Get a full back-end presentation and how products uploaded and published from indesign to fusion pro, to marcom central so you have a full picture. Ask questions!, they have and are willing to share to make sure your team is successful. **What problems is MarcomCentral solving and how is that benefiting you?** Eliminates a lot of internal handling by different departments and allows our network to function more independently ### 23. Creating insights and efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Kelsey D. | Interactive Marketing Specialist, Education Management, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2017 **What do you like best about MarcomCentral?** The easy to navigate user-interface as well as the support and business solutions provided by our business relationship manager. **What do you dislike about MarcomCentral?** Templates have been slightly more difficult to create and not as easy to navigate for a user than we had expected, but as part of a learning experience, we and our users have caught on. **What problems is MarcomCentral solving and how is that benefiting you?** I am a member of a healthcare marketing team, responsible for supporting 5 hospitals, 30 clinics, 7 urgent cares in their marketing and communication needs. Before Marcomcentral, we did not have a database for marketing materials and our team had been bogged down with creating one-off, custom pieces for every request. With Marcomcentral we are able to standardize and our users are able to easily search through existing materials that might fit their needs. The templates empower our users to create their own materials and to think strategically, and has allowed us to get some work off of our plates. ### 24. Fantastic BRM despite software struggles **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Graphic Design | Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2017 **What do you like best about MarcomCentral?** We had a rocky start with Marcom. Once we were switched to our new BRM Betsy Pryser things began to brighten. Betsy was able to set us right when we stumbled. She helped us to find work arounds when Marcom did not meet all our needs. She was great at explaining the limitations and how we can get the most out of the system making it work for all our clients not just one department. **What do you dislike about MarcomCentral?** We were told Marcom would replace trac as a custom job submittal tool. However the job direct products are very difficult to manage and pricing is very convoluted. Trac was much better suited to the general copy center needs when it comes to custom jobs. Marcom is however very helpful when it comes to simple static item fulfillment and templates that can lessen the need for typesetting. We do struggle with getting customers to use the system as they often say it is difficult and confusing. **Recommendations to others considering MarcomCentral:** This works well for simple product fulfillment however job direct has a long way to go before it is easy to use or administer. I would love to be involved in a focus group to help explain all the pain points which if fixed could make Marcom a strategic tool for many. **What problems is MarcomCentral solving and how is that benefiting you?** We are going to use Marcom to allow overseas plants to download artwork for properly branded print items to lessen the rogue branding currently happening. Additionally we are using Marcom to control literature fulfillment and charge back costs to our customer. ### 25. A Work in Progress **Rating:** 3.5/5.0 stars **Reviewed by:** Cheryl O. | Head of Learning & Development and Marketing, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2017 **What do you like best about MarcomCentral?** MarcomCentral provides us a one-stop platform for all of our marketing assets which were previously stored on multiple sites hosted by third party vendors, internal company Intranet, Sharepoint pages, etc. We anticipate greater usage of these pre-approved assets by our branch locations once they are centralized for greater visibility and easily accessible. **What do you dislike about MarcomCentral?** As we work through our implementation project, the site is looking great - but getting there is more work than we anticipated and has taken much longer than anticipated/promised. We are running up against one year. Of special interest to us were the 'versioned' or customizable materials and it doesn't just happen by magic. Setup is a process. **Recommendations to others considering MarcomCentral:** We believe this will be a leap forward for us but nothing is simple. There is work to be done yet on responsive design and ease of use. **What problems is MarcomCentral solving and how is that benefiting you?** We will benefit from much improved centralized access, brand control, customization and personalization of materials. We are also able to utilize our preferred vendors for fulfillment on the back end. ### 26. Great Solution For Brand Consistency **Rating:** 5.0/5.0 stars **Reviewed by:** Joshua W. | Umpire in Chief for Eaton Rapids Youth Baseball/Softball, Non-Profit Organization Management, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2017 **What do you like best about MarcomCentral?** The end user experience is very simple and clean. Works just like an online store so there are no special skill needed for to use(end user). Once launched the product is scaling very well to our system. Customer support is generally very responsive and our BRM takes great care of us. **What do you dislike about MarcomCentral?** It can be difficult to find documentation when troubleshooting. The online help section in the admin tool is almost useless. The cost is a bit high for smaller business, especially if you want all the bells and whistles.in my opinion. **What problems is MarcomCentral solving and how is that benefiting you?** We are using it for Brand Consistency, Local Marketing, and for housing assets. We have learned how to utilize reporting to show where we should be focusing based on products ordered or assets used. ### 27. Lots of features but complicated to use **Rating:** 3.0/5.0 stars **Reviewed by:** Clark G. | Senior Marketing Specialist, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** January 03, 2018 **What do you like best about MarcomCentral?** We were able to set up a lot of different forms and processes to meet our needs **What do you dislike about MarcomCentral?** Even a few years ago the software seemed dated and in need of updating. Tracking progress was difficult **Recommendations to others considering MarcomCentral:** If you have a fairly standard process/set of processes, this will work well, but if you have a wide variety of projects ensure it can meet all of their needs before implementing. **What problems is MarcomCentral solving and how is that benefiting you?** Project management, keeping things moving to get things done. We completed a lot of projects but it was difficult to see inter-dependencies. ### 28. Long-time user. Powerful solution. **Rating:** 4.0/5.0 stars **Reviewed by:** Eric C. | IT Director, Printing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2017 **What do you like best about MarcomCentral?** I use other web-to-print/procurement systems but I have been using MarcomCentral the longest. It is a solid, mature system. Down-time is rare. Support staff are friendly and knowledgeable. If you want to integrate with another system, they offer a full-featured API. They even offer SSO and catalog-level punchouts. Perhaps the thing I like best about MarcomCentral is FusionPro. Technically that is another thing altogether, but they chose it as their variable-data platform and it is very powerful and together, this is what makes it my favorite system **What do you dislike about MarcomCentral?** The front end is dated and needs work (but the good news is, I know it is in the works). I'd like to see a modern-looking, responsive front end with more customization options. I also think they need to re-think their carrier shipping integration (FedEx, UPS, USPS). I believe they use a third-party system but it's buggy at times. I'd also like the ability to create new sites on my own. Currently, you have to open a support ticket and wait for someone to set it up for you. And if you want to use a custom URL (www.yourwebsite.com) you have to pay an extra fee. **Recommendations to others considering MarcomCentral:** There may be other systems out there that look "newer", but MarcomCentral has been around for a long time and as a result, they have features that even the newest systems are lacking. For example, the Requisitioner model on MarcomCentral is unmatched by any other system I have used. Another example is their FusionPro variable data platform. **What problems is MarcomCentral solving and how is that benefiting you?** Private-branded B2B sites allow our clients to quickly order printed items, pick items, promo items and inventory. Brand consistency is guaranteed. Clients are happy. We've integrated all of our Marcom sites with a custom workflow management app which ties into our production and shipping process, allowing us to process more orders at once and reduce turnaround time. ### 29. Easy-to-use platform enables efficient marketing distribution & brand control **Rating:** 5.0/5.0 stars **Reviewed by:** Colleen P. | Director of Marketing Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2017 **What do you like best about MarcomCentral?** The ability to distribute a wide variety of marketing assets to a large audience of both internal sales people and external customers, quickly and easily, while maintaining brand control. The reporting allows us to get a sense of our effectiveness and productivity, enabling smarter decisions going forward. We get a clear picture of what people are using and how often, and can message to that in our promotional emails for the site. We are serving our internal and our external stakeholders with our platform, and they appreciate how their feedback is addressed (what marketing assets they want/when) and how we make their job easier and in most cases, save them time and money. **What do you dislike about MarcomCentral?** The platform is a bit challenging for the admins to use to upload content - especially if they're not doing bulk operations. The time it takes to click through all the screens, and wait for everything to refresh/save, and then to change all defaults to the appropriate fields, is a bit of a drag. I don't personally load/edit content on the admin side, but watching my team do it is a bit painful. From a customer-facing perspective, we wish that the "next page" feature (that more assets can be found on pages 2-X of the site) was a bit more obvious, as we have users that say "I only see 8/10/12 items on the page" when we know we have 40 or more items loaded. We also find the labels on "digital delivery," "view file," "generate file" and others like that are confusing - that step/screen is the most frustrating for our internal and external users as it's not clear which they should be choosing and why. We've been working with our reps to make this better, but it's still not easy (especially since some of the changes have to be made across the board, and that doesn't always make sense). Ultimately, the things we dislike are pretty minimal - and most are on the backend for our admins. Our users, when they finally listen to us and go visit the site, are pretty happy. **Recommendations to others considering MarcomCentral:** Having a dedicated team that can focus on this will greatly increase your success rate and your ability to manage the platform. It's not necessary but ideal. **What problems is MarcomCentral solving and how is that benefiting you?** Saving our creative teams time and money - less one-off requests for customized materials. Providing great customer service to our end users - making their job easier and allowing them to be our brand ambassador without having to recreate/generate their own marketing materials. Saving our sales team time and money when it comes to custom shipping with the print services turned on - we'll see an ROI at year-end as it relates to flyer printing for sure, and we have a clearer picture of the spend, too. Our brand consistency is stronger in market since we are providing tools to enable our materials to be customized by customers across the country. Reporting allows us to provide senior leadership a sense of the marketing activities of our sales team and customers, which supports a broader story of engagement and support. ### 30. Great Product for Brand Protection and Managing Marketing Collateral **Rating:** 5.0/5.0 stars **Reviewed by:** Brady M. | Business Development Manager, Printing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2017 **What do you like best about MarcomCentral?** How easy it is to manage products and users with the bulk operations. You can very quickly create, edit and remove large volumes of information. Fusion Pro templates are capable. **What do you dislike about MarcomCentral?** No true retail option. Being able to create a site that allows a user to "browse" before registering isn't an option. I get that this might not be the core competency of Marcom, but for those of us who have invested heavily in integration, this is a glaring omission. I don't want to invest in another option for retail. Fusion Pro is capable but cumbersome for advanced tasks. XMPie is much easier to build templates working in native InDesign applications and their Q-Lingo language is much simpler to use than JavaScript in FP. **Recommendations to others considering MarcomCentral:** If you are looking to manage marketing collateral for B2B customers this is the right solution. It is great for asset management, print on demand materials, and finished goods management. **What problems is MarcomCentral solving and how is that benefiting you?** It is still a differentiator for us. We are able to streamline relationships with customers and solve their internal challenges making us a valued partner. Our customer retention with those that have invested in a storefront solution has been stellar. ### 31. Powerful product once you pass the learning curve **Rating:** 4.5/5.0 stars **Reviewed by:** Nichola (Nickie) T. | Enterprise Implementation Director, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2017 **What do you like best about MarcomCentral?** The flexibility of the product. We began using MarcomCentral Enterprise Edition in a very limited capacity however as we got more comfortable with the software, we realized it's full potential. **What do you dislike about MarcomCentral?** Usability of the administration module. This is a symptom of the flexibility described above. Because there are so many options, and configurations, there is a high learning curve to master the product and it's full capability/potential. The only way to master the tool is through hands on, trial and error. **What problems is MarcomCentral solving and how is that benefiting you?** We are using MarcomCentral Enterprise Edition as a self-service resource for our clients. Our clients are the Human Resources Professionals who want to communicate the Doctor On Demand benefit to their employees. Via MarcomCentral, our customers can customize and cobrand materials. We also use MarcomCentral to distribute monthly reports to our clients. These are DOD reports regarding the client's use of the DOD service. MarcomCentral has allow us to reduce operating expense associated with Marketing and Account Management. ### 32. Marcom makes marketing for our company easier! **Rating:** 4.5/5.0 stars **Reviewed by:** JESSICA S. | Customer Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2017 **What do you like best about MarcomCentral?** It is easy for our clients to access and create their own marketing, and the support staff is excellent at helping us with creative solutions for our needs. **What do you dislike about MarcomCentral?** Sometimes the system is a little clunky to use, for example the templates don't populate in real-time which sometimes frustrates our users. **Recommendations to others considering MarcomCentral:** I would absolutely recommend MarcomCentral as a solution to marketing needs, especially if you have the need to distribute personalized marketing material to a lot of people. It's an excellent resource for our clients to be able to access marketing material and personalize it to them, and it makes it SO easy for us to be able to provide that to them. It's definitely a solution worth examining to see if it is right for your company. **What problems is MarcomCentral solving and how is that benefiting you?** Marcom is a HUGE asset for our marketing department. We have so much marketing material that has to be customized for each person in our company, it saves our designers a significant amount of time as well as the clients using the system because they are able to go in and choose/create their own marketing. On almost all fronts it is simple to use, so even the most inexperienced users feel like they can access materials. ### 33. MarcomCentral helps our Lending company save time & ensure compliance. **Rating:** 4.0/5.0 stars **Reviewed by:** Michael L. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2017 **What do you like best about MarcomCentral?** MarcomCentral has an incredibly helpful customer support and business relationship team. Their assistance makes using such a large system must more seamless than I would have initially assumed. **What do you dislike about MarcomCentral?** Capabilities on how the system operates are often limited to how the system was designed. Some of our requests couldn't be accommodated without the need for costly custom engineering. **Recommendations to others considering MarcomCentral:** Make use of your provided Business Relationship Manager, they are a wealth of information and support. **What problems is MarcomCentral solving and how is that benefiting you?** We are solving the issue of creating marketing material on a case-by-case basis which was incredibly time consuming for our entire marketing department. We can also use the library to hold templates which we have already been issued approval by our compliance department. ### 34. Great product and features, frustrating technical support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2017 **What do you like best about MarcomCentral?** We have researched many marketing collateral automation products and have found that Marcom has the most features and adaptability. The Fusion Pro software and the interface with InDesign is very good. **What do you dislike about MarcomCentral?** There is so much functionality with the Enterprise Edition - I feel as if I have only scratched the surface. It is also frustrating because there is not an easy way to identify the full benefits of the Enterprise Edition. I feel that there is so much I don't know about the capability and not sure where to fin out the information I need. Often time I will work on trying to set up a particular asset or design - only to be told that there was an easier way. Support is also frustrating - not always timely and responsive. Our Customer Rep has also caused some frustrations with not providing us with full solutions, not being timely, etc. **Recommendations to others considering MarcomCentral:** Make sure you have the IT resources to maintain and implement the Enterprise Edition. It is almost impossible to find consulting support for FusionPro and the Enterprise Edition. It can be very costly to have development and maintenance through Marcom. The product itself is very expensive - so adding on tech hours can decrease the overall value. The training is limited and the self training modules are limited and confusing. **What problems is MarcomCentral solving and how is that benefiting you?** We are able to help our customers access marketing collaterals and documents in an efficient and timely manner. We have increased revenue and customer satisfaction. ### 35. great concept, middling execution **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2017 **What do you like best about MarcomCentral?** The concept of the software itself is great -- use JavaScript as a coding framework to customize print products. Most of the time, for fairly simple tasks, it works fine. (I primarily develop templates, I don't deal much with the fulfillment/admin side so I can't speak to that.) **What do you dislike about MarcomCentral?** The user guides and other documentation need to be kept up-to-date and expanded. There is a huge gap between the basics that are taught in training, and all the fiddly quirks that come up in actual template development. The forum is a great resource for this kind of stuff, but I would really like to have a source for information and support that doesn't depend on guessing the right search terms to locate a post in which Dan Korn explains how things secretly work and gives us the workaround. (This is emphatically *NOT* a request for video tutorials. If you do, at least make sure they have transcripts. For the love of all things holy, don't make me watch a 5-minute video to figure out if it contains the 10 seconds of information I need.) Likewise, the new support site *looks* really nice but it is hugely lacking in the information that was on the old help site. The imposition app's rotating and bleed-collapsing functions are so buggy I've started avoiding using imposition files for things more complex than "put this in the middle of a bigger sheet of paper." **What problems is MarcomCentral solving and how is that benefiting you?** We're solving the problem of distributing properly branded marketing materials to affiliates, and this does indeed work a lot better than "here's some InDesign templates to download, hope you have InDesign, don't change things too much!" ### 36. MarcomCentral - Flexible and Functional **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2017 **What do you like best about MarcomCentral?** The MarcomCentral platform allows our company to assign different, oft times overlapping, user groups. This is a tremendous asset because we can present only the documents specific to individual user types - this means they are not overwhelmed with viewing all our content (which is vast) and are able to easily drill down to the product or asset needed in the moment. **What do you dislike about MarcomCentral?** Our customers notoriously avoid reading the fine print, which is important and relevant when requesting certain assets from the repository. The area for instructions (aka: fine print) is accommodating with respect to character allotment but typically to small, or too much text for our customer to bother reviewing. Would like to see pop up windows that allow for customized instruction/warning per field along with pop up on the 'order' option that provides an opportunity to give additional instruction for the 'download' or 'email' option. **Recommendations to others considering MarcomCentral:** Excellent sales and service team. The repository delivers everything promised and the Marcom team listen and note improvement suggestions and actively act on accepted new ideas. **What problems is MarcomCentral solving and how is that benefiting you?** We are able to not only house marketing assets in the repository but also replace our in-house supplies, forms and instruction manuals from our server on to our employee based platform. ### 37. A useful tool with much potential **Rating:** 3.5/5.0 stars **Reviewed by:** Sam O. | Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2017 **What do you like best about MarcomCentral?** The ability to create customizable content is very useful for our marketing team who supports 70 branches around the US. It provides a one-stop-shop for our field colleagues and eliminates minor requests and print orders, allowing us to concentrate on larger and more lucrative marketing efforts rather than inefficiently processing field requests. **What do you dislike about MarcomCentral?** The UX/UI needs significant upgrades. It is less than intuitive, rather cumbersome, and the creation of versioned content is needlessly complex. FusionPro's interaction with InDesign has been a source of much frustration on my end. The inability to change an existing static asset to a versioned asset is frustrating. Sharing asset listings without the recipient getting an error message due to some URL detail seems like an easy fix. If the digital production and IT issues are resolved this platform has the potential to be great. **Recommendations to others considering MarcomCentral:** Learn and master the creation of versioned content early on, and decide on what you will want customizable before you create any assets so, when you do start, you will stay consistent. **What problems is MarcomCentral solving and how is that benefiting you?** Organization of our thousands of unique marketing pieces. Automatic asset ordering at the field level, freeing our marketing team up for higher order marketing projects. Customizability of assets is the key advantage. ### 38. Simple and Efficient. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2017 **What do you like best about MarcomCentral?** The ease and simplicity behind it all. I think our franchisees will be very excited when we go live with this product. **What do you dislike about MarcomCentral?** There is not too much I find to be wrong with this software. However, I am not deep enough into it, to provide something that concerns me. **What problems is MarcomCentral solving and how is that benefiting you?** We are a franchise company, and using Marcom will allow us to enforce a better understanding of brand standards and guidelines. For example: 1. the correct logo will be seen across the board 2. approved brand colors 3. an easier solution for franchisees to get what they need at a much faster rate. ### 39. Easy to use - end result looks great! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Chemicals | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2017 **What do you like best about MarcomCentral?** I love how easy Marcom is to navigate! Not only is the back-end user friendly, the front-end makes it easy to navigate for our users. The overall look and feel is great! There is so much we can do with, the possibilities are endless! **What do you dislike about MarcomCentral?** My one complaint about Marcom was the initial setup. We did a lot of things blindly prior to going out for training. I truly believe we would have set things up differently had we known the entire functionality. Going to training, and then setting things up would have saved us from some headaches. **What problems is MarcomCentral solving and how is that benefiting you?** The main issue we had prior to MarcomCentral Enterprise Edition was that so many of our locations across the country were taking their marketing into their own hands. Things weren't consistent when it came to branding. Have a central location for everyone to easily get our branded items works great! ### 40. Decent Experience with MarcomCentral **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2017 **What do you like best about MarcomCentral?** I like the fact that MarcomCentral helps to both expedite and enhance our print and digital collateral production process. It ensures that our fast-paced production needs are met and that the marketing collateral created by our marketing team is professional and on-brand. **What do you dislike about MarcomCentral?** I dislike the fact that the templates can be restrictive at times, as well as somewhat glitchy, resulting in longer project turnaround time and the need to entirely redo or resubmit project -- essentially defeating the purpose of the tool itself. **Recommendations to others considering MarcomCentral:** Do your research, compare competitors, and see if you can complete a trial before purchasing. **What problems is MarcomCentral solving and how is that benefiting you?** We are able to empower our field marketing team with the ability to produce their own marketing collateral as-needed, thus, avoiding a bogged-down production process. We have noticed that project turnaround times have been reduced allowing us to meet deadlines, as well as ensure all collateral is on-brand. ### 41. Marcom for B2B marketing asset management **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2017 **What do you like best about MarcomCentral?** The on-boarding team is exceptional! They work hard to make sure that you hit your dates, and make sure that you have what you need to be successful. **What do you dislike about MarcomCentral?** The fact that the entire site is not built for mobile, and the lack of REST services. **Recommendations to others considering MarcomCentral:** From an IT point of view make sure there is a good understanding of the mobile solution. That the APIs match what you expect to need. If you wanting to implement SSO, that you understand how that will work. With that said they are flexible, and willing to improve their system to meet your needs, but you may have to pay for that custom improvement. **What problems is MarcomCentral solving and how is that benefiting you?** We are needing to get approved marketing assets to business partners, and to be able to manage assets that expire. The time to launch has been fairly quick vs other attempted solutions. ### 42. Great tool for marketing assets management **Rating:** 4.5/5.0 stars **Reviewed by:** Julian M. | Senior Graphic Designer, Non-Profit Organization Management, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2017 **What do you like best about MarcomCentral?** Great tool to manage marketing assets, but the best of it is the excellent customer and technical support. The availability to customize assets has been vital to streamline assets distribution and to help the organization to keep on brand. **What do you dislike about MarcomCentral?** 2 main limitations: creating direct links to products has not been possible and responsive site has not been possible. Our portal continues using flash to preview products, and it has not been possible to implement the html5 alternative. **What problems is MarcomCentral solving and how is that benefiting you?** It has helped us to streamline the distribution of graphic assets to a large group of organizations and has contributed greatly to keep our brand standards aligned. ### 43. I have worked with the Marcom Admin Portal to load resources to our “Resource Center.” **Rating:** 4.0/5.0 stars **Reviewed by:** Will D. | Communications Specialist, Consumer Goods, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2017 **What do you like best about MarcomCentral?** I like the fact that the portal is not too complicated to use to load assets to our website. I also like the “bulk upload” option for loading multiple assets at once. **What do you dislike about MarcomCentral?** I dislike the fact that you are unable to delete a product from the portal (marking it as inactive is not the same as deleting, but it helps). Also, I dislike the loading process of having to add a Product, then a SKU, then adding the product to the catalog. I wish there was only one step for loading assets. **What problems is MarcomCentral solving and how is that benefiting you?** We are providing our independent business owners the tools they need to build their business. The site we have set up is beneficial to those who use it because it is a one-stop shop for their resources. ### 44. Marcom Central at ALA **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas V. | Associate, Digital Marketing, Non-Profit Organization Management, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2017 **What do you like best about MarcomCentral?** I really like how I can quickly find our graphic assets and download. Sometimes I use a different computer and do not have access to some design files saved on our servers. This is a great solution. **What do you dislike about MarcomCentral?** It is a little tough to create graphics that are customizable for our field to use. This feature hasn't really taken off in our company and I believe it is an opportunity missed. **What problems is MarcomCentral solving and how is that benefiting you?** We are solving our branding problems. Our field used to use our logo and other brand assets incorrectly. This has solved a lot of those issues. ### 45. I've managed a Sales Collateral portal for more than two years and have had a great experience. **Rating:** 5.0/5.0 stars **Reviewed by:** Jill W. | Marketing Contractor, Broadcast Media, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2017 **What do you like best about MarcomCentral?** I like the availability of our customer relations manager and tech support. **What do you dislike about MarcomCentral?** Reporting and print capabilities need to be enhanced. Basics are available, but detailed drill-downs to monitor ROI still require excel pivots and vlookups. **Recommendations to others considering MarcomCentral:** I would highly recommend someone looking to centralize and organize business collateral to review MarcomCentral's ability to streamline the process. They have a great product, are consistently moving forward with technology, and they work diligently to accomplish customer's needs. **What problems is MarcomCentral solving and how is that benefiting you?** Prior to Marcom Central, our sales organization did not have all sales and marketing collateral - continually updated - readily available. ### 46. Marcom Portal **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Printing | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2017 **What do you like best about MarcomCentral?** We use the portal at our site for users to buy business cards letterhead note cards and envelopes. **What do you dislike about MarcomCentral?** We haven't fully launched yet and fixed out most of the bugs. Now we are waiting for the go ahead to launch. **What problems is MarcomCentral solving and how is that benefiting you?** We are allowing the customer to have a 1 stop location to order any of there company branded needs at the work place. They can very easily jump on and plug in info for business cards or envelopes and have them shipped right to them within 48 hours. ### 47. MarcomCentral is my life **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Chemicals | Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2017 **What do you like best about MarcomCentral?** Working with my BRM at Marcom is always a pleasure. All interaction I've had with the Marcom team has been positive - they are friendly and easy to talk to. **What do you dislike about MarcomCentral?** Learning the software has been a long and challenging process. Because it is so complicated, it is not easy to train another person to be my back up, so I'm essentially the "marcom" person. I spend a lot of time working on templating and adding assets and then having to go back and make corrections or adjustments when things go wrong. **What problems is MarcomCentral solving and how is that benefiting you?** We have been able to provide our users with customizable email templates, which they really like. We also are able to track what assets are being used and by whom, which is useful. ### 48. You really can say goodbye to one-offs! **Rating:** 5.0/5.0 stars **Reviewed by:** Nicollette C. | National Director of Marketing, Banking, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2017 **What do you like best about MarcomCentral?** You can truly make this product do whatever you want it to. I never thought that a product could REALLY eliminate one-off requests, but if you spend the time to build your templates the right way, it does. Fusion Pro is brilliant. **What do you dislike about MarcomCentral?** It can take awhile to build your templates out so prioritize needs. **Recommendations to others considering MarcomCentral:** The templates can take awhile to build out so prioritize needs **What problems is MarcomCentral solving and how is that benefiting you?** This product removes the one-off request element while also preserving brand identity standards. ### 49. Great tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2017 **What do you like best about MarcomCentral?** Marcom Central has really helped us to centralize our branding. We've never had a centralized system before for people to order marketing materials. It has really helped us stepped up our marketing game and I think elevates what we do as a department. We have also gotten great feedback on how easy the system is to use, especially the customized materials. **What do you dislike about MarcomCentral?** It is a little tedious to upload items sometimes and I think there could be process improvements made there, but overall it's pretty good. **What problems is MarcomCentral solving and how is that benefiting you?** We are solving the problems of people printing things in ways that we don't want them to and having them design things on their own. This is helping us to keep things on brand. ### 50. Good Experience Overall **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2017 **What do you like best about MarcomCentral?** I find Marcom to be very efficient when supplying assets for them to upload to ad builder. There teams are always very helpful with any questions we may have on our end. Even when a turnaround is tight and we are getting pushed by the client to have assets up they always seem to be able to deliver. As of now, I haven't had much of a problem with there current process and i think its working well on there end. Clients have never complained about any assets getting delayed on uploading to ad builder. **What do you dislike about MarcomCentral?** One thing I would change is when supplying assets for ad builder we don't receive a response until a day or two later. This sometimes is an issue as clients usually want confirmation on when these assets have been delivered/received. I also wouldn't mind receiving a confirmation when assets are live on ad builder. There has been times where I don't receive any word if the assets are live. It would be great to be able to share these types of updates with the client. **What problems is MarcomCentral solving and how is that benefiting you?** We don't primarily use the MarcomCentral Enterprise Edition but we do work with there teams on delivering assets to ad builder for our client. It is beneficial that we work with them since on our end we sometimes don't quite understand how ad builder works and what is needed to get assets up there and running. Marcom team members always supply useful and clear direction on what is needed for this to be accomplished. ## MarcomCentral Discussions - [What industries or companies use MarcomCentral?](https://www.g2.com/discussions/what-industries-or-companies-use-marcomcentral) - 1 upvote - [Do you provide implementation and ongoing support?](https://www.g2.com/discussions/do-you-provide-implementation-and-ongoing-support) - 1 upvote - [How long does set-up/onboarding normally take?](https://www.g2.com/discussions/how-long-does-set-up-onboarding-normally-take) - 1 upvote - [What does MarcomCentral integrate with?](https://www.g2.com/discussions/what-does-marcomcentral-integrate-with) - 1 upvote - [What is MarcomCentral?](https://www.g2.com/discussions/what-is-marcomcentral) - 1 upvote - [View MarcomCentral pricing details and edition comparison](https://www.g2.com/products/marcomcentral/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-26+13%3A27%3A54+-0500&secure%5Bsession_id%5D=d139f8d2-8e93-434e-931f-a654fc7565f0&secure%5Btoken%5D=bd740175e5edd10378cb0dc76392c3e701530128f12d6b0f8719622c733d5c17&format=llm_user) ## MarcomCentral Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Agentic AI - Sales Enablement** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Resource Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Content Management** - Content Import - Content Creation - Templates - Advanced Search - Content Storage **Media Types** - Video - Audio - Images **Analytics** - Reporting - Alerts - Account-Based Engagement - Content Utilization **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Agentic AI - Digital Asset Management** - Cross-system Integration **Learning Management - Sales Enablement** - Sales Training - Sales Coaching - Sales Onboarding **Revenue Enablement - Sales Enablement** - Cross-Functional Alignment - AI and Automation - End-to-End Customer Journey Insights ## Top MarcomCentral Alternatives - [Brandfolder](https://www.g2.com/products/brandfolder/reviews) - 4.4/5.0 (1,371 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (619 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,116 reviews)