Nosto Reviews & Product Details

We've added more features to our Nosto account outside of Recommendations, we now use Search, Email Widgets, A/B Testing, Content Personalization, Pop-Ups, and newly Upsell. We are so appreciative of the time the Nosto AI saves our team, as well as the analytics it provides on a micro and large scale. The ability to see what every segment is viewing and purchasing has really influenced our ecomm strategy.

Our CSM feels like an internal member of our team! Review collected by and hosted on G2.com.

We are really looking forward to the improved Dynamic Bundles analytics. We know they are in Beta currently, but that will make Bundles a lot easier to use, and to see what is working within them. Review collected by and hosted on G2.com.

The ability to schedule content ahead of time has really helped our team keep up with our busy marketing calendar. Placing content wherever we need in our template has helped us avoid additional development hours. Nosto content also loads fast and does not slow down our pages. It is rare that we get stuck in a spot with no solution, but when it happens our customer success manager Jiachen is always swift to help us troubleshoot and implement solutions quickly. Communication is quick and we feel supported. Review collected by and hosted on G2.com.

A few of the integration elements we have require some back-end work from our team, all doable within admin. We are integrating with Magento, so I imagine that will improve over time to match up with more commonly integrated platforms like Shopify. Review collected by and hosted on G2.com.

Nosto is very dynamic, allowing you to implement a wide range of campaigns to customise the browsing experience for your visitors.

The support is excellent: we currently have weekly sessions beginning with covering the basics and moving on to specifics that we'd like to set up. Review collected by and hosted on G2.com.

To begin with, without having had the help frrom the weekly sessions it can seem a little complicated and not always the easiest to understand how/why certain elements work. It takes a bit of time to get to grips with but as you understand more from the education provided it becomes much clearer quite quickly. Review collected by and hosted on G2.com.

After using Nosto for a while we've implmented more things, including utilising their pop ups, adding content blocks in to category pages, adding FOMO messaging to product pages, and generally easily updating and changing messaging around wherever we need to. Review collected by and hosted on G2.com.

Our original customer success manager, Ari, was amazing. Valuable insights, great support and feedback, it was then changed to someone honestly useless. He showed up to less than half our meetings, and had no valuable take - our very first meeting with him he even admitted he hadn't even looked at our account yet! So we dont have a manager for our account anymore, it still works well and is a fab system, but that wasn't a great experience. I guess the take away is making sure the CSM's actually know what they are talking about and are more reliable! Review collected by and hosted on G2.com.

Access to test brand new features and implement these in a timely manner, continued support and guidance from account manager Joanna, great workshops/demos with trying out new features eg UGC and Post Purchase. Review collected by and hosted on G2.com.

Bundles is the main one for us - Having bundles easier to access, being able to see exactly which product is in which bundle, being able to export and import bundles between stores. Review collected by and hosted on G2.com.

Thanks to Nosto we solved merchandising issues we had with our Shopify store. We now have a granular approach to merchandising by using a set of rules that can vary for each collection but we can also mix those rules with some manual inputs like pinning a product we always want on top of a collection. Our store sells different types of products, so it was very important for us to be able to merchandise every collection in a different way depending on what segment a visitor belongs to.

With the recommandations feature, we have increased our revenue and conversion rate, people stay longer on our website, explore more product pages and can find a product they like more easily.

Also, the whole Nosto set up & integration was great, Nosto technical team was very helpful and compliant. Since Nosto was kicked off we keep being in touch with customer success team who is making sure we are making the best out of Nosto. Review collected by and hosted on G2.com.

We wish we were more staffed to go deeper with the solution. There are many options and levels of details you can apply to your merchandising and recommandations strategy, but this requires a lot of time. Also, we think Analytics dashboard could be pushed further, like having the details for each recommandation campaigns and being able to access its analytics retro-actively. Review collected by and hosted on G2.com.

Advanced personalization allows for adapting the customer experience in real-time with relevant product recommendations and dynamic merchandising campaigns. A/B tests are a real asset for refining strategies and maximizing performance. Another strong point is customer support. Dahlia, our project manager, has been a valuable help with her insightful advice and regular follow-up, facilitating the full utilization of the platform. Review collected by and hosted on G2.com.

The interface can sometimes be a bit complex to handle, even though recent improvements have been made to make it more intuitive. The cost of the solution also represents a significant investment, which can be a barrier for some companies. Review collected by and hosted on G2.com.

It really saves time: the virtual merch is automated thanks to some rules you configurate on Nosto and it allows reducing manual work.

Something also really great are the automatic recommendations: Nosto help suggests similar products seamlessly and we don't have to do it manually on Shopify anymore.

I like that the rules can be personalized depending on where the buyer is (for example, push first coats in bad weather location). Review collected by and hosted on G2.com.

Sometimes it can take time for the rule/merch to reflect on the website. Review collected by and hosted on G2.com.

Easy to curate product recommendations and analyse consumer behaviour when shopping on site. Creating A/B testing scenarios, so we have a better understanding of customer's interaction online, and so they have a better user journey whilst also adding sales. Review collected by and hosted on G2.com.

Getting to know the system can take some time to make use of the full features of Nosto; at times our recommendation feeds have not been the best but its looking much better. Their customer support and materials are a great source of information Review collected by and hosted on G2.com.

There is so much you can do with the tool - the data is really insightful and it allows us to personalise the customer experience which is SO important in today's market. I love the AB test functionality which we use so often to ensure the right customer segment is seeing the right product. Also, the product intelligence section is so helpful in allowing us to quickly discover products that need an extra push to improve performance. We use the tool almost daily within the business as there's so much we can do with it. Review collected by and hosted on G2.com.

Having to copy over the current format when creating category merchandising AB tests can be a faff sometimes - it would be easier if there was a copy functionality. It would be great if we could see key metrics/ data within specific time frames. Review collected by and hosted on G2.com.