--- title: Nosto Reviews meta\_title: 'Nosto Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 235 reviews by the users' company size, role or industry to find out how Nosto works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 235 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Nosto Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Nosto but has limited features. Are you part of the Nosto team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Nosto is the agentic Commerce Experience Platform (CXP) that gives ecommerce leaders intuitively designed tools and AI agents to increase online revenue through end-to-end commerce experience management. With experience.AI™, Nosto’s intelligence engine, brands can enrich and connect customer, product, and content data in real-time. This unified data layer makes it actionable to personalize every step of the customer journey—from high-relevance Site Search to automated Category Merchandising, A/B testing and 1to1 Product Recommendations. To accelerate productivity, Nosto introduces Huginn, an always-on AI commerce agent. Huginn orchestrates a network of purpose-built agents to automate complex workflows, allowing teams to move from ideation to execution faster than ever before. Trusted by over 1,500 global brands—including Kylie Cosmetics, Muji, Dermalogica, and New Era—Nosto is built for scale. It empowers brands with significant SKUs to launch and optimize compelling onsite experiences without extensive IT resources. With offices in New York, London, Paris, Berlin, and Stockholm, Nosto pairs innovative agentic technology with expert support to help brands maximize their digital potential. * * * Seller [Nosto Solutions](https://www.g2.com/sellers/nosto-solutions) Discussions [Nosto Community](https://www.g2.com/products/nosto/discuss) Languages Supported German, English, French, Spanish Solution Type All-in-One Overview by Max Etheridge Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 8 months [ View More Pricing Information ](https://www.g2.com/products/nosto/pricing) ## Top-Rated Alternatives [ ![Algolia](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Algolia") Algolia 4.5/5(453) ](https://www.g2.com/products/algolia/reviews) [ ![Bloomreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bloomreach") Bloomreach 4.6/5(775) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ ![Insider One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ View All Alternatives ](https://www.g2.com/products/nosto/competitors/alternatives) ## User Insights Average based on 235 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Nosto Integrations (4) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klaviyo ](https://www.g2.com/products/klaviyo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce B2C Commerce ](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopware ](https://www.g2.com/products/shopware/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tapcart ](https://www.g2.com/products/tapcart-tapcart/reviews) Show More ![Eryn D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eryn D.") ED Eryn D. Small-Business (50 or fewer emp.) 2/28/2023 "Excellent Customer Service + Results!" 5/5 What do you like best about Nosto? We've added more features to our Nosto account outside of Recommendations, we now use Search, Email Widgets, A/B Testing, Content Personalization, Pop-Ups, and newly Upsell. We are so appreciative of the time the Nosto AI saves our team, as well as the analytics it provides on a micro and large scale. The ability to see what every segment is viewing and purchasing has really influenced our ecomm strategy. Our CSM feels like an internal member of our team! Review collected by and hosted on G2.com. What do you dislike about Nosto? We are really looking forward to the improved Dynamic Bundles analytics. We know they are in Beta currently, but that will make Bundles a lot easier to use, and to see what is working within them. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto has improved the time spent creating recommendations for our homepage, product pages, ad landing pages, error pages and more! It has also given us insights into our site's best practices and recommendation placements. Review collected by and hosted on G2.com. Show More 6/11/2025 Current UserValidated ReviewerSource: Organic ![Jeffrey R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeffrey R.") JR Jeffrey R. Senior Manager of Ecommerce Mid-Market (51-1000 emp.) 6/16/2025 "Utility and flexibility with Nosto" 5/5 What do you like best about Nosto? The ability to schedule content ahead of time has really helped our team keep up with our busy marketing calendar. Placing content wherever we need in our template has helped us avoid additional development hours. Nosto content also loads fast and does not slow down our pages. It is rare that we get stuck in a spot with no solution, but when it happens our customer success manager Jiachen is always swift to help us troubleshoot and implement solutions quickly. Communication is quick and we feel supported. Review collected by and hosted on G2.com. What do you dislike about Nosto? A few of the integration elements we have require some back-end work from our team, all doable within admin. We are integrating with Magento, so I imagine that will improve over time to match up with more commonly integrated platforms like Shopify. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Scheduling content, accurate and dynamic searching, promotions catered to user behavior, product recommendations and upsells. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic CM Craig M. Web coordinator Mid-Market (51-1000 emp.) 3/9/2023 "Great system, very customisable and great support to learn how to use it" 3.5/5 What do you like best about Nosto? Nosto is very dynamic, allowing you to implement a wide range of campaigns to customise the browsing experience for your visitors. The support is excellent: we currently have weekly sessions beginning with covering the basics and moving on to specifics that we'd like to set up. Review collected by and hosted on G2.com. What do you dislike about Nosto? To begin with, without having had the help frrom the weekly sessions it can seem a little complicated and not always the easiest to understand how/why certain elements work. It takes a bit of time to get to grips with but as you understand more from the education provided it becomes much clearer quite quickly. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto is helping us show relevant products to specific groups of customers when they visit our site. We're able to push particlar categories and styles as well as target based on location and weather. There are many ways we will continue to look to customise the browsing experience in order to increase conversions. Review collected by and hosted on G2.com. Show More Response from Cindy Deguingand of Nosto [Editedit](https://www.g2.com/survey_responses/nosto-review-7813886/official_response/edit) Thank you for updating your review, we'll froward your feedback to our product team as we value a lot our customer feedback!Thank you so much for your thoughtful review! We're thrilled to hear you're finding Nosto dynamic and powerful for creating personalised experiences, and that our support team has been helpful through your onboarding journey. We also really appreciate your feedback on the learning curve—this kind of insight is invaluable, and we'll be sure to share it with our product team as we continue to improve usability and onboarding resources. Thanks again for being a Nosto customer—we’re excited to see how you continue to leverage the platform to drive meaningful results! 6/3/2025 Current UserValidated ReviewerSource: Organic KW Katie W. Mid-Market (51-1000 emp.) 3/3/2023 "Fantastic system that can be built around your specific needs" 4.5/5 What do you like best about Nosto? After using Nosto for a while we've implmented more things, including utilising their pop ups, adding content blocks in to category pages, adding FOMO messaging to product pages, and generally easily updating and changing messaging around wherever we need to. Review collected by and hosted on G2.com. What do you dislike about Nosto? Our original customer success manager, Ari, was amazing. Valuable insights, great support and feedback, it was then changed to someone honestly useless. He showed up to less than half our meetings, and had no valuable take - our very first meeting with him he even admitted he hadn't even looked at our account yet! So we dont have a manager for our account anymore, it still works well and is a fab system, but that wasn't a great experience. I guess the take away is making sure the CSM's actually know what they are talking about and are more reliable! Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Notso is helping us get the right products in front of the right people when they visit our site. Especially with products we want to push more, it allows us to target the people who have shown an interest in it previously to increase the conversion rates on those products/services. Review collected by and hosted on G2.com. Show More Response from Cindy Deguingand of Nosto [Editedit](https://www.g2.com/survey_responses/nosto-review-7790942/official_response/edit) Thank you for your review! We're so glad to hear that Nosto is helping you build stronger connections with your customers—it's exactly what we aim to do. We appreciate your honest feedback about support as well. We're always looking for ways to improve the experience and make optimisation easier over time, so we'll make sure to pass your comments along to the team. Thanks again for being a valued customer. 6/3/2025 Current UserValidated ReviewerSource: Organic ![Harriet L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harriet L.") HL Harriet L. Senior Ecommerce Executive Mid-Market (51-1000 emp.) 2/24/2025 "Category merch, recommendations, AB testing, in depth analysis and great account management" 5/5 What do you like best about Nosto? Access to test brand new features and implement these in a timely manner, continued support and guidance from account manager Joanna, great workshops/demos with trying out new features eg UGC and Post Purchase. Review collected by and hosted on G2.com. What do you dislike about Nosto? Bundles is the main one for us - Having bundles easier to access, being able to see exactly which product is in which bundle, being able to export and import bundles between stores. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Deep diving into our top converting categories and segments, having personalised merchandising sequences for our top segments, AB testing, creating new placements for adding new recommendations such as cart rec, bundles. The platform enables in-depth analysis of our top-performing categories and segments, with personalized merchandising sequences tailored for key segments. It supports A/B testing, as well as the creation of new placements to incorporate additional recommendations, including cart recommendations and product bundles. Review collected by and hosted on G2.com. Show More 6/3/2025 Current UserValidated ReviewerSource: Organic ![Mélisande C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mélisande C.") MC Mélisande C. E-commerce Manager Small-Business (50 or fewer emp.) 2/27/2025 "Taking our merchandising & recommandations to the next level with Nosto" 4/5 What do you like best about Nosto? Thanks to Nosto we solved merchandising issues we had with our Shopify store. We now have a granular approach to merchandising by using a set of rules that can vary for each collection but we can also mix those rules with some manual inputs like pinning a product we always want on top of a collection. Our store sells different types of products, so it was very important for us to be able to merchandise every collection in a different way depending on what segment a visitor belongs to. With the recommandations feature, we have increased our revenue and conversion rate, people stay longer on our website, explore more product pages and can find a product they like more easily. Also, the whole Nosto set up & integration was great, Nosto technical team was very helpful and compliant. Since Nosto was kicked off we keep being in touch with customer success team who is making sure we are making the best out of Nosto. Review collected by and hosted on G2.com. What do you dislike about Nosto? We wish we were more staffed to go deeper with the solution. There are many options and levels of details you can apply to your merchandising and recommandations strategy, but this requires a lot of time. Also, we think Analytics dashboard could be pushed further, like having the details for each recommandation campaigns and being able to access its analytics retro-actively. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Our merchandising lacked granularity and was very unstable. With Nosto we have great dynamic merchandising that mixes algorithms and manual features (like pinning a product). Also, before we were using the simple recommendation block of our Shopify store, which had zero analytics and very few algorithm options. Now we have various recommendations slots across our sites on all page types, and that can be personnalized for each user type. We are also super happy to have analytics directly connected to recommendations, we know how much business is driven by recommandations which was not the case before. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Hélène D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hélène D.") HD Hélène D. Webmarketer Small-Business (50 or fewer emp.) 2/25/2025 "A high-performance solution for e-commerce personalization" 5/5 What do you like best about Nosto? Advanced personalization allows for adapting the customer experience in real-time with relevant product recommendations and dynamic merchandising campaigns. A/B tests are a real asset for refining strategies and maximizing performance. Another strong point is customer support. Dahlia, our project manager, has been a valuable help with her insightful advice and regular follow-up, facilitating the full utilization of the platform. Review collected by and hosted on G2.com. What do you dislike about Nosto? The interface can sometimes be a bit complex to handle, even though recent improvements have been made to make it more intuitive. The cost of the solution also represents a significant investment, which can be a barrier for some companies. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto allows us to increase our conversion rate by offering a personalized and relevant customer journey. Thanks to its recommendations, we display the right products at the right time, thus improving visitor engagement and satisfaction. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Soline C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Soline C.") SC Soline C. Senior digital coordinator Mid-Market (51-1000 emp.) 2/26/2025 "Really great for smart and efficient Merchandising" 4.5/5 What do you like best about Nosto? It really saves time: the virtual merch is automated thanks to some rules you configurate on Nosto and it allows reducing manual work. Something also really great are the automatic recommendations: Nosto help suggests similar products seamlessly and we don't have to do it manually on Shopify anymore. I like that the rules can be personalized depending on where the buyer is (for example, push first coats in bad weather location). Review collected by and hosted on G2.com. What do you dislike about Nosto? Sometimes it can take time for the rule/merch to reflect on the website. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto has made merchandising so much easier by automating product recommendations and personalization, saving me a ton of time. I also love that I can tailor the shopping experience based on where customers ar. Finally, the automatic product suggestions help boost cross-selling without doing any manual work.. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![mamta s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "mamta s.") MS mamta s. Ecommerce Executive Mid-Market (51-1000 emp.) 3/3/2023 "Great Insights and Useful Recommendation Tool" 4/5 What do you like best about Nosto? Easy to curate product recommendations and analyse consumer behaviour when shopping on site. Creating A/B testing scenarios, so we have a better understanding of customer's interaction online, and so they have a better user journey whilst also adding sales. Review collected by and hosted on G2.com. What do you dislike about Nosto? Getting to know the system can take some time to make use of the full features of Nosto; at times our recommendation feeds have not been the best but its looking much better. Their customer support and materials are a great source of information Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? ensuring that customers see our range of products and adding value/sales through the recommendation tool both on our homepage, pdp and check out. We also use Nosto pop ups so we increase our email database Review collected by and hosted on G2.com. Show More 2/28/2025 Current UserValidated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 2/24/2025 "Great experience with Nosto" 4/5 What do you like best about Nosto? There is so much you can do with the tool - the data is really insightful and it allows us to personalise the customer experience which is SO important in today's market. I love the AB test functionality which we use so often to ensure the right customer segment is seeing the right product. Also, the product intelligence section is so helpful in allowing us to quickly discover products that need an extra push to improve performance. We use the tool almost daily within the business as there's so much we can do with it. Review collected by and hosted on G2.com. What do you dislike about Nosto? Having to copy over the current format when creating category merchandising AB tests can be a faff sometimes - it would be easier if there was a copy functionality. It would be great if we could see key metrics/ data within specific time frames. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto allows us to merchandise our categories to suit specific customer segments. The recommendations ensure that the right product is always in front of the right customer which helps us improve our key metrics. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Nosto? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Nosto ](https://www.g2.com/products/nosto/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago What's the implementation of SearchNode? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-s-the-implementation-of-searchnode) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago How is SearchNode unique in search market? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/how-is-searchnode-unique-in-search-market) [ View all Discussions ](https://www.g2.com/products/nosto/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 8 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/nosto/pricing) Nosto Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image") Dynamic Yield 4.5/5(157) [ Compare Now ](https://www.g2.com/compare/dynamic-yield-vs-nosto) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b3027811ea91829ee74d16d50c7e6f54/clerk-io.png "Product Avatar Image") Clerk.io 4.8/5(126) [ Compare Now ](https://www.g2.com/compare/clerk-io-vs-nosto) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_278b0f88dac17a7e0659be5fc46789da/athos-commerce-athos-commerce.png "Product Avatar Image") Athos Commerce 4.5/5(221) [ Compare Now ](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-nosto) ##### ##### Nosto Features Visitor Behavior Monitoring Targeting Guided Selling Templates Library Customization Optimization Personalization Recommendation Content Personalization Engine Multichannel Web Email Mobile [ View More Features ](https://www.g2.com/products/nosto/features) ##### Categories on G2 [E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools) [E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools)[User-Generated Content](https://www.g2.com/categories/user-generated-content-platforms)[E-Merchandising](https://www.g2.com/categories/e-merchandising)[E-Commerce Search](https://www.g2.com/categories/e-commerce-search)[Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which is the most effective fraud detection software for e-commerce](https://www.g2.com/discussions/which-is-the-most-effective-fraud-detection-software-for-e-commerce)[Which database comparison solutions generate safe synchronisation scripts that reduce deployment risk?](https://www.g2.com/discussions/which-database-comparison-solutions-generate-safe-synchronisation-scripts-that-reduce-deployment-risk)[What are the highest rated admissions and enrollment management platforms for institutions managing 500+ annual applications?](https://www.g2.com/discussions/what-are-the-highest-rated-admissions-and-enrollment-management-platforms-for-institutions-managing-500-annual-applications) [Which document databases are genuinely affordable for a startup that needs production-grade reliability without paying enterprise database pricing from day one?](https://www.g2.com/discussions/which-document-databases-are-genuinely-affordable-for-a-startup-that-needs-production-grade-reliability-without-paying-enterprise-database-pricing-from-day-one)[What's the best presales management platform when comparing by proposal automation and deal velocity?](https://www.g2.com/discussions/what-s-the-best-presales-management-platform-when-comparing-by-proposal-automation-and-deal-velocity)[Pros and Cons Details](https://www.g2.com/products/nosto/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)