# Optimizely Content Management System Reviews **Vendor:** Optimizely **Category:** [Web Content Management Software](https://www.g2.com/categories/web-content-management) **Average Rating:** 4.0/5.0 **Total Reviews:** 197 ## About Optimizely Content Management System Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time. ## Optimizely Content Management System Pros & Cons **What users like:** - Users appreciate the **ease of use and stability** of Optimizely, enabling effortless web page creation and management. (16 reviews) - Users appreciate the **flexibility** of Optimizely CMS, enabling endless customization and easy integration with add-ons. (16 reviews) - Users value the **ease of use and stability** of Optimizely CMS, making web content management accessible for everyone. (15 reviews) - Users value the **user-friendly interface** of Optimizely CMS, allowing effortless navigation and management without training. (15 reviews) - Users value the **endless customizability** of Optimizely CMS, enhancing functionality and allowing for tailored user experiences. (14 reviews) - Users value the **seamless integrations** of Optimizely CMS, enhancing content management with minimal technical effort required. (12 reviews) - Customer Support (11 reviews) - Intuitive (11 reviews) - Reliability (10 reviews) - Personalization (9 reviews) **What users dislike:** - Users note a **steep learning curve** , particularly challenging for new users or teams lacking technical expertise. (11 reviews) - Users find the **steep learning curve** challenging, especially those new to the platform or lacking technical support. (9 reviews) - Users find the system **expensive** , making it less accessible for smaller organizations and increasing implementation costs. (8 reviews) - Users find the **complexity** of Optimizely CMS challenging, especially regarding customization and steep learning curves. (6 reviews) - Users find the **developer challenges** in Optimizely CMS hinder progress, especially for teams lacking dedicated developers. (5 reviews) - Limited Features (5 reviews) - Slow Performance (5 reviews) - Users face **update issues** with Optimizely CMS, particularly during the transition to .NET core, causing short-term adoption challenges. (5 reviews) - Coding Required (4 reviews) - Lack of Customization (4 reviews) ## Optimizely Content Management System Reviews ### 1. User-Friendly CMS with Some Limitations **Rating:** 4.0/5.0 stars **Reviewed by:** Beatrice B. | Translator, Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2026 **What do you like best about Optimizely Content Management System?** I use Optimizely Content Management System for localizing, creating, and optimizing landing pages. I find it very user-friendly and appreciate that it's structured to serve even junior-level e-commerce coordinators. I like the layout and category structure, allowing me to review, preview, and localize content from master languages effectively. **What do you dislike about Optimizely Content Management System?** Sometimes it's very clumsy and has certain features missing or that simply don't work. It is quite a limited platform when it comes to creating more creative content, such as articles or adjusted landing pages. **What problems is Optimizely Content Management System solving and how is that benefiting you?** I use Optimizely Content Management System for localizing and optimizing landing pages and as a platform for our e-commerce, managing products and CMS pages. ### 2. Software review and feedback for Optimizely Content Management System **Rating:** 4.5/5.0 stars **Reviewed by:** Ma. Clarizza F. | Digital Marketing Senior Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 27, 2025 **What do you like best about Optimizely Content Management System?** The best thing about Optimizely CMS is their customer support; even on the weekend, they are always available. Apart from that, the ease of use is one of the best things about using Optimizely. In our company, aside from the development team, we have a content team that curates the content of our corporate website. They always want to customize some content, and they can easily customize that the way they want using the rich-text and add some custom HTML code, which is a feature of the CMS. **What do you dislike about Optimizely Content Management System?** One thing in Optimizely that is a challenge is integrating other software which they are not yet supported. Hence, software that is big in the market can be easily implemented, such as InRiver and other things, with Optimizely CMS. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely CMS helps us solve customization request of the stakeholders with their built-in feature and deployment support. In our team, every weekend we are having a deployment to Production and Optimizely support always helps us whenever we are facing issues with the deployment like a revert, a database update. On the content management side, Optimizely is top-notch with customization feature that helps our authoring to our website more ease. It's convenient since we are just building pages and blocks and we can easily drag and drop those content stack to each other. ### 3. Optimizely CMS Review 2025 **Rating:** 4.5/5.0 stars **Reviewed by:** Roel Cezar C. | .NET Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2025 **What do you like best about Optimizely Content Management System?** One thing I've always liked best about EPiServer (since I've been developing on it before the transition to Optimizely) is its versatility and open-source integration with other platforms. As a CMS developer, we are creating a content management solution that our internal authors would use, and Optimizely has its distinct feature to curate content, page layouts, and other public materials on our website. The customer support is very responsive whenever we have an issue with regards to deployment to our different staging environments, aside from production. It can also support having to develop a multisite which will share a layout to have different websites in one. **What do you dislike about Optimizely Content Management System?** The least favorite feature for me is the challenge to upgrade to the latest one, as we do have an issue upgrading our framework as well. Overall, Optimizely is top-notch in its service in terms of Content Management System. **What problems is Optimizely Content Management System solving and how is that benefiting you?** The content management and curation of public materials in our corporate website. Optimizely has an ease of use to develop with and to use by the our internal authors which leads to a top SEO engagement/metrics in our site that converts page visitors to a potential customer. ### 4. Optimizely CMS, from content management to marketing workflow engine. **Rating:** 4.5/5.0 stars **Reviewed by:** Paul d. | Chief Technology Officer, Enterprise (> 1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Optimizely Content Management System?** I have been using Optimizely CMS from 2006 and have seen it grow through all the years. The last few years its effectiveness has increased due to being part of the Optimizely One product, integrated with AI and workflow. This has really leveraged the product to go from Content Management System (CMS) to Digital Experience Platform (DXP) to Marketing Operating System (Marketing OS). It is not a place to do tasks anymore, but to check up on the final content of your workflow on every channel and in every language. It has become really easy to use. **What do you dislike about Optimizely Content Management System?** The real power of the Optimizely CMS is leveraged in the newest version, which requires an upgrade for many existing users to a different format. Looking at long-term strategy, you would need to do that anyways, but this could hurt user adoption on the short-term. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely CMS, in combination with its Optimizely CMP product and Opal AI, really leverage the power of workflows with Generative AI and AI agents. Instead of providing information on how to do something, the system really does the tasks for you in good quality. All steps still need human oversight, ofcourse, but free up much needed mental space for the creative work as a marketer. ### 5. Easy to use with lots of customization opportunities **Rating:** 4.5/5.0 stars **Reviewed by:** Alyssa G. | Web Development Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Optimizely Content Management System?** I find the CMS easy to navigate while also having many customizable features to enhance the usage of the system. As a web developer, not only is the CMS interface easy to work with, but so is the code. There has been many opportunities to add our own customization and it's pretty easy to integrate any add-ons and apps. The CMS works well with 3rd party implementations as well as Optimizely's own library of apps. I feel the opportunities are kind of endless with what you can do with the platform which is always a plus. Their customer service has also been top notch with detailed reports and fast responses. 9 times out of 10, their customer support will have a solution ready for whatever problem we happen to encounter weather it be on the code side or within the CMS itself. **What do you dislike about Optimizely Content Management System?** I do feel that the developer documentation could be a little more detailed. I find that whenever I need to look into the documentation, i'm still left with a few questions. But on the bright side the forums will almost always have an answer within them. And also i do end up finding answers on google from independent blogs/forums and customer support usually can help fill in any missing info as well. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely allows for everyday people, who have little to no website management experience, to create a website with ease. It allows for the customization of a site and with a web developer on the team, even more customization is possible. Honestly, it's kind of endless the opportunities that are available to easily create a website with a good user experience. ### 6. Easy content editing and custom functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Michelle H. | Web and Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2025 **What do you like best about Optimizely Content Management System?** Optimizely is easy for a variety of content editors to make changes - with permission restrictions it's simple to grant team members access to manage their content contributions. The ability to develop custom functionality has been beneficial for our team and has allowed for unique user experiences to help set our brand apart from peers. The ease of integrating other 3rd party solutions into the CMS has been seamless. I've had great customer service from Optimizely over the years where they are quick to respond to tickets and helpful with requests that are less common. **What do you dislike about Optimizely Content Management System?** The out of box forms are a little limiting and require custom development in order to style them and/or create custom workflows. It would be great if the A/B testing capability was available outside of their ODP package. **What problems is Optimizely Content Management System solving and how is that benefiting you?** The site search feature allows us to easily track content topics users are interested in and/or looking for. This feature has allow our content team to develop relevant content and provide easier navigation to items people commonly search for, which has reduced calls to our call centers. ### 7. Optimizely is a robust CMS with a rich feature set for organizations of all sizes. **Rating:** 4.0/5.0 stars **Reviewed by:** Brian L. | Senior Director, CRM and Web Integration, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2025 **What do you like best about Optimizely Content Management System?** The Optimizely CMS is intuitive and easy to use. **What do you dislike about Optimizely Content Management System?** The system is expensive and could be cost-prohibitive for smaller organizations. **What problems is Optimizely Content Management System solving and how is that benefiting you?** We use Optimizely to run our website to support over 100,000+ of our members. The Optimizely CMS is solving several key challenges for the American Massage Therapy Association (AMTA) by streamlining content creation, management, and delivery across its digital platforms. Prior to implementation, AMTA likely faced difficulties with outdated content workflows, inconsistent user experiences, and limited personalization capabilities. Optimizely CMS addresses these issues by providing a user-friendly interface, robust content personalization tools, and seamless integration capabilities. This empowers AMTA to deliver relevant, timely information to its members and site visitors, enhance engagement, and maintain a consistent brand voice. As a result, the association can better support its mission of promoting the massage therapy profession and serving its members through a more dynamic and responsive digital presence. ### 8. A great CMS for developers **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan O. | Manager of Web Development Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Optimizely Content Management System?** As a developer and technical admin for the Opti CMS, I find it very easy to do whatever I need. Things work as expected and We've had nearly zero downtime since using the platform. Although the ease of use for editors depends greatly on choices made during implementation, we've found the experience to be positive. The CMS is easy to use and our customer support team at Optimizely are very supportive and take great care of us. **What do you dislike about Optimizely Content Management System?** I don't really dislike anything but there are some minor annoyances over some things in the CMS. Recently we've needed to find a document stored in the CMS based on its public URL but, because it was stored inside of a "for this block" that was likely stored in another "for this block" or "for this page" folder, it became nearly impossible to find. Some additional internal reporting and management utilities would be helpful. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Our previous CMS platform was a bit of a disaster, partly due to the platform and partly due to the implementation. This product allows us to host our website within little-to-no technical issues outside of some implementation problems that we are easily able to remedy. We can host the content that we want, the way that we want, without worrying about the technology. Our internal stakeholders have just gotten use to the site being up 100% of the time without issues. Even when we deploy updates to our CMS, we have zero downtime. ### 9. Excellent product and easy to use as a developer **Rating:** 5.0/5.0 stars **Reviewed by:** Robin F. | Backend developer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Optimizely Content Management System?** Ease of use, as a developer to code-first approach to CMS is very useful. Plenty of training materials available and an active community forum. I use this every day and alongside other CMS offerings and find Opti to always provide the best environment to implement a fully functional website using a mix of Opti features and standard .NET practices. Very extendable and lots of 3rd party plugins available to use and simple to create your own and integrate into a CMS website. Customer support available for reporting issues and assistance using cloud services. **What do you dislike about Optimizely Content Management System?** Since upgrade to .NET core some features have not yet been implemented (DDS admin) Upgrading from .NET framework to core can be complicated and time consuming. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Agency website development providing boiler plate style sample projects (Alloy/Foundation) for a starting point to get a website running and customised quickly and easily. Client requirements often involve heavy customisation of base product, which can be done easily with Opti CMS. ### 10. User friendly CMS **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 06, 2025 **What do you like best about Optimizely Content Management System?** User friendly CMS, there’s a lot of features like personalization of block , Built in SEO mogul for setting up page redirect , easy access you can login in different devices without using any vpn , responsive support when you have questions or challenges they provided solutions on time , like executing queries on database prod for data collection **What do you dislike about Optimizely Content Management System?** Currenlty our version of CMS is not in latest which lack of new features. theres an error everytime when we tried to update the global link translation. it requires a latest version of CMS and other nugget packages **What problems is Optimizely Content Management System solving and how is that benefiting you?** Fallback language, if the content of particular page is same with other region we dont need to create another content for that paticular region to save time. we just have to set the fallback language When a requestor requires a time and date to publish the page , we can set this up on episerver using scheduled publish time ### 11. Reliable and Developer-Friendly CMS for Enterprise Web Solutions **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2025 **What do you like best about Optimizely Content Management System?** Optimizely CMS strikes a solid balance between flexibility for developers and ease of use for content authors. The UI is intuitive, making it easy for our content team to manage and publish updates without needing technical intervention. As developers, we benefit from its strong integration capabilities with ASP.NET and C#, allowing us to create custom blocks, APIs, and features with minimal friction. Implementation is relatively smooth if you're already familiar with .NET, and the modular design encourages clean, maintainable code. We use the platform frequently across multiple global pages and campaigns, and it scales well with our enterprise needs. The CMS also offers a wide set of features, from versioning to localization and user permissions, that are critical for managing large, content-rich sites. Support from Optimizely has been responsive and helpful whenever we've reached out with questions or run into issues, which adds confidence to our day-to-day operations. **What do you dislike about Optimizely Content Management System?** The initial learning curve can be steep for developers who are new to the platform, especially when dealing with complex configurations or legacy projects. Some aspects of the documentation can be inconsistent or lacking detail, especially when dealing with version-specific features or upgrades. Additionally, performance can occasionally lag on large-scale content-heavy pages unless optimization is proactively managed. **What problems is Optimizely Content Management System solving and how is that benefiting you?** We use Optimizely CMS as the core platform for managing and delivering content across our global enterprise website. It supports modular content creation, localized page versions, user role management, and structured publishing workflows. Content authors use it to build and maintain landing pages, support sections, product information pages, and promotional content, while developers extend its functionality to meet specific business and branding requirements. ### 12. Very efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony Sedrey T. | Application Development and Support Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Optimizely Content Management System?** I like it because stands out for its user-friendly interface, powerful personalization capabilities, and strong integration with digital marketing tools, making it ideal for delivering dynamic, targeted content efficiently. **What do you dislike about Optimizely Content Management System?** Custom development can be complex, requiring experienced developers familiar with the platform **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely CMS helps me solve the challenge of managing complex content across multiple channels while making it easy to personalize experiences for different audiences. It benefits me by speeding up content updates, improving collaboration with my team, and allowing me to deliver more relevant, engaging content that drives better results. ### 13. Optimizely CMS has been a game-changer for delivering high-quality content efficiently **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Optimizely Content Management System?** What I like best about Optimizely CMS is its flexibility and developer-friendly architecture. It allows for clean, modular code while giving content editors a powerful and intuitive editing experience. Features like content versioning, personalization, and multi-site support are built-in and work seamlessly. I also appreciate how well it integrates with modern front-end frameworks and APIs, making it ideal for headless and hybrid CMS scenarios. **What do you dislike about Optimizely Content Management System?** While Optimizely CMS is powerful, the learning curve can be steep for new developers—especially when setting up complex features like custom content types or integrating with external systems. Some parts of the documentation could be more detailed or include more real-world examples. A **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely CMS solves the challenge of managing content efficiently across multiple sites and languages, while maintaining consistency and flexibility. It simplifies collaboration between developers and content editors, enabling faster time-to-market for updates and campaigns. With built-in personalization and headless delivery through Content Graph, we can tailor content for different audiences and deliver it seamlessly across channels. This improves both the user experience and our team’s productivity. ### 14. Easy to use - if everyone uses it well **Rating:** 4.0/5.0 stars **Reviewed by:** Adrienne K. | Social Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Optimizely Content Management System?** It helps me keep on top of my content tasks easily. It also enables quick collaboration and removes clutter from the inbox. **What do you dislike about Optimizely Content Management System?** It takes a while for many people to get used to best practices and even more for everyone to work in the same way. I know this is pretty much up to the implementation team and not the system itself, however, the system is built to be used by people so there is always the human element to be considered. Aside from that, calendars are hard to use. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Content management is made easy with this tool. No more having to scour emails to search where the last change in an article ended up, it's all in one single place. ### 15. Web Developer using Optimizely for Vertiv.com **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2025 **What do you like best about Optimizely Content Management System?** Optimizely has 24 hours support that is very helpful when ever an issue is encountered. **What do you dislike about Optimizely Content Management System?** Not enough free documentation available online when when they are new features you want to implement to you system. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely is primarily used to show offerings and product details of our company to our possible buyers. Our authors are non-IT users and as developers, we create page and block types that our authors use so they can create article pages to showcase our products and services. Optimizely is easy to use for our authors and they can focus on the content. Development is also easy to understand that even our new developers with no previous experience with CMS can create new pages and blocks immediately. ### 16. User Friendly System **Rating:** 5.0/5.0 stars **Reviewed by:** Ralf P. | Application Development & Support Senior Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2025 **What do you like best about Optimizely Content Management System?** The most helpful feature of the Optimizely CMS is that it has a very user friendly environment. It is very easy to understand how to create different web contents from pages, blocks and other content of the site. **What do you dislike about Optimizely Content Management System?** For now I don't have any negative feedback for the system since it offers most of what content authors needs. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely helps us easily manage and update website contents, improving user experience and saving time on development tasks. ### 17. Optimizely CMS Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2025 **What do you like best about Optimizely Content Management System?** Optimizely has been our CMS for the longest time. Best thing about it is the fallback settings, you are able to propagate the change on the page without recreating the pages. second best thing, if can be considered, is the preview page. It allows you to view the page and review it without publishing the oage. **What do you dislike about Optimizely Content Management System?** The navigation. It took us some time to be familiar with the navigation especially if you are creating blocks within the blocks structures. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Although the personalization capability of Optimizely is lacking, this is what helps us with the pages and sections we need to limit the audience and personalize the user experience. ### 18. Optimizely can still be improved **Rating:** 3.5/5.0 stars **Reviewed by:** Audrey Margareth H. | Supervisor for Content Management, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2025 **What do you like best about Optimizely Content Management System?** Optimizely is sync to our system and it is fairly easy to use **What do you dislike about Optimizely Content Management System?** In terms of user interface, I feel that this can be improved. not very much looking aesthetically but fairly serves its purpose **What problems is Optimizely Content Management System solving and how is that benefiting you?** In terms of user interface and user experience, I feel that you have so many options going on your screen. Too many things are happening on the side, panels and even top most surface ### 19. A powerful CMS with great flexibility and personalization **Rating:** 4.5/5.0 stars **Reviewed by:** simon t. | Digital channel lead: SEO & MarTech, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Optimizely Content Management System?** Optimizely CMS is highly flexible, making it easy to customize and scale for different business needs. The built-in A/B testing and personalization features stand out, allowing for data-driven content optimization. The user-friendly interface, combined with strong integration capabilities, makes content management efficient and smooth. **What do you dislike about Optimizely Content Management System?** The learning curve can be steep, especially for new users or developers unfamiliar with the platform. Customization sometimes requires more development effort than expected, and licensing costs may be high for smaller businesses. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely CMS streamlines content management with personalization, A/B testing, and automation, making it easier to deliver targeted experiences. Its scalability and integrations improve efficiency and user engagement. ### 20. A mostly good start for Optimizely SaaS CMS, but with some edges to be polished. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2025 **What do you like best about Optimizely Content Management System?** Some communality with the traditional Optimizely CMS, in terms of structure and look & feel; Search functionality included OOB; Quick support, and willingness to make additions/improvements based on feedback; Configuration via GUI is simple and easy; **What do you dislike about Optimizely Content Management System?** As customization is limited, things like extended configuration options for things like rich text fields would be appreciated by content editors; GraphQl makes FE integration easy, though there is room for improvement (things like field nullability, and content area fields should reflect the types actually allowed); Lack of tools for content/configuration synchronization across environments (GUI and API options are available, but make it difficult to keep track of what's being changed in each environment); **What problems is Optimizely Content Management System solving and how is that benefiting you?** Content management and search capabilities, in a headless SaaS. ### 21. Easy to Use and Customize CMS **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Optimizely Content Management System?** I like how clean and easy campaigns are to be created with many subtasks, where we have recurring tasks and campaigns that happen each month. The team is able to quickly and easily replicate tasks and apply to multiple accounts. It's very easy to follow the logic, and create standardized task templates. I interact with Optimizely every day. **What do you dislike about Optimizely Content Management System?** I wish customer support would be a little more involved with bringing simple functionality updates to life - IE: the big one - the search functionality leaves a lot to be desired. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely helps combine multiple tasks per multiple accounts and divisions into clearly defined campaigns. It benefits my team and me by being able to structure/copy campaigns for future use as templates to easily recreate and request the same deliverables at the end. ### 22. Balancing Usability and Complexity in Optimizely CMS **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Optimizely Content Management System?** The most helpful thing about Optimizely CMS is how easy it makes content management for both developers and marketers. 1. The editor interface is intuitive. You don’t need deep technical skills to create, update, or publish content. 2. It supports real-time previewing, so you can see exactly how your content will look before it goes live. 3. The personalisation features are powerful—tailoring content to specific audiences without complex setup. 4. For developers, it's flexible and extensible. You can integrate with other systems or build custom components easily. 5. The CMS is also fast and stable, which is critical for maintaining performance at scale. If you're managing a multi-site or multi-language setup, it handles that seamlessly too. It’s well-suited for enterprise use cases where governance, scalability, and user roles matter. **What do you dislike about Optimizely Content Management System?** 1. For developers unfamiliar with .NET, the learning curve is steep—especially when customising or extending functionality. 2. Licensing and infrastructure costs can be significant, making it less attractive for small to mid-sized businesses. 3. The admin UI can become overwhelming with many content types or users. 4. Some useful features require additional licensing, which adds complexity to the product stack. 5. Deployment and upgrades can be effort-intensive in heavily customized environments. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely CMS helps us manage and scale digital content across multiple markets, channels, and teams efficiently. 1. It solves the challenge of maintaining brand consistency across websites, languages, and regions. 2. It reduces our time-to-market for content updates with a user-friendly editor and approval workflows. 3. The built-in personalisation tools allow us to target different customer segments without relying on custom development. 4. Integration with analytics and experimentation helps us optimize content performance based on data, not guesswork. 5. It also centralizes content governance, so we can enforce roles, permissions, and version control across teams. ### 23. Optimizely keeps content on track & moving forwardys intu **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2025 **What do you like best about Optimizely Content Management System?** It's very flexible & customisable ensuring, if used correctly - there are no gaps in the creation, editing, approval and so on of any type of content. I'm not sure what we did before it to be honest! Everything is laid out in a logical fashion & users are accountable for their contributions. **What do you dislike about Optimizely Content Management System?** Some features need to be more clearly labelled, it's not always intuitive as it should be. The default notifications are a lot and it should be easier to opt out of being a watcher on all tasks & to select a back up person to temporarily take over responsibility for my tasks when I'm away. **What problems is Optimizely Content Management System solving and how is that benefiting you?** It enables me to manage my workload & know what is the highest priority, it makes collaborating so simple. The . ### 24. Optimizely easy for team work **Rating:** 5.0/5.0 stars **Reviewed by:** Cathie E. | Freelance Writer and Communications Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Optimizely Content Management System?** The work I do entails a variety of steps and Optimizely CMS makes it easy for everyone to stay current on work management steps. I do the writing part and I will write it in a GDOC, then copy and paste and it does a much better job than other systems of maintaining formatting so I don't have to the onerous task of reformatting everything. It's also easy to add photos and comments. **What do you dislike about Optimizely Content Management System?** it works really well, I have been pleased with it. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Since we work as a team there are a number of steps that we need to stay current on and it's clear to know whose step is whose and where we are in the flow. I also appreciate the two days heads up when my step is due. ### 25. Highly flexible platform **Rating:** 4.0/5.0 stars **Reviewed by:** Rob F. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2025 **What do you like best about Optimizely Content Management System?** There is nothing I have ever wanted to do on Optimizely that couldn't be done, it is highly flexible, anything can be developed with minimal restrictions. The Optimizely environment is also highly reliable and Optimizely's hosting services provide fast load times. Optimizely is capable of handling large numbers of SKUs with complexity including regional pricing and customised content for different visitor groups. **What do you dislike about Optimizely Content Management System?** Development of new functionality can be slow and expensive, there are very few out of the box plug ins that can be simply turned on without significant customisation required. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely provides a flexible environment allowing us to cater for complexity with our e-commerce offering, while also meeting our lead generation needs. ### 26. A well rounded CMS for Content Authors **Rating:** 4.0/5.0 stars **Reviewed by:** Clau B. | Digital Marketing Senior Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 06, 2025 **What do you like best about Optimizely Content Management System?** I like how I can build editorial pages with ease and flexibility with customization **What do you dislike about Optimizely Content Management System?** None so far, I like it since I've used it **What problems is Optimizely Content Management System solving and how is that benefiting you?** It's how I can create pages as a Content Author for different uses, I can use different page types and different blocks that can deliver almost all requirements on my company ### 27. Seamless website efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Jesse F. | S, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Optimizely Content Management System?** Optimizely CMS gives users a very easy on-ramp to content management operation in the web space. The widget-based drag and drop UX allows webpages and experiences to be constructed quickly and easy. It integrates with many different platforms via connectors and API. **What do you dislike about Optimizely Content Management System?** It still requires a familiarity with web architecture and design fundamentals. It will give a lot of the tools, but users should have an appropriate background to build a functional website. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Time efficiency - we need to build webpages quickly and effectively. The user-driven UX is critical to that. Integration to other tools and libraries also necessary to feed the right content to the web. ### 28. World Class Product **Rating:** 5.0/5.0 stars **Reviewed by:** Yuri M. | Manager of Intrnet, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2025 **What do you like best about Optimizely Content Management System?** We’ve been using Optimizely CMS since 2021. This is a world-class product. It’s highly recommended for other enterprises and corporations, thanks to its intuitive interface, robust content management capabilities, seamless integration with personalization and experimentation tools, and exceptional scalability that supports both marketing agility and long-term digital growth. **What do you dislike about Optimizely Content Management System?** None. No complains. We like the product and its features. **What problems is Optimizely Content Management System solving and how is that benefiting you?** good CMS with tons of great features ### 29. pro level platform that combines ease of use with customization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Optimizely Content Management System?** I like how Optimizely offers a secure and controlled environment for creating web pages that offers every level of customization possible while allowing casual computer users to look like experienced web editors. You get all the features you can want out of a content management system. **What do you dislike about Optimizely Content Management System?** It is a platform which means that you'll get more out of it if it's configured by an expert which means that it can be very costly and time intensive to implement. **What problems is Optimizely Content Management System solving and how is that benefiting you?** We needed a CMS that allowed us to maintain consistent looking web pages while allowing editors to have an abundance of block options while being able to learn the ins and outs of building pages. ### 30. Flexibility, Scalability and Updateability **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel B. | Head of E-Commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Optimizely Content Management System?** The best thing about Optimizely CMS is its flexibility and scalability. Individual requirements can be easily implemented, and despite customizations, the software can always be kept up to date with updates. **What do you dislike about Optimizely Content Management System?** It is not possible without customization to personalize content depending on screen width. It is only possible to personalize for mobile/desktop devices, but some browsers/devices do not send this information. **What problems is Optimizely Content Management System solving and how is that benefiting you?** We want to create a seamless shopping and brand experience with high design and UX standards. The website should seamlessly connect content and commerce. ### 31. Pretty good CMS tool **Rating:** 3.5/5.0 stars **Reviewed by:** Christopher S. | Full Stack Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2022 **What do you like best about Optimizely Content Management System?** It is mostly straightforward to use and customizable. You can highly customize using code. As a developer, I use it to create new screen message and page templates that can be edited by others. **What do you dislike about Optimizely Content Management System?** I did not like the training material, yawn. The interface seems a bit clunky and outdated. I have not used other CMS solutions so I don't have others to compare to. **What problems is Optimizely Content Management System solving and how is that benefiting you?** It is a great way to pass off to the business tasks that are mundane and out of scope for a developer such as updating pages with new graphics, charts, wording etc. **Official Response from Emma Davis:** > Hi Christopher, It's great to hear that Content Cloud has been working well for you and your business! We also value learning about what our customers don't necessarily enjoy about their experience with Optimizely so that we can continue to improve user experience. Please share any feedback on how we can improve with your Customer Success Manager, or you can reach us at reviews@optimizely.com and we'll connect you with the right people. Thanks! ### 32. Great experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2025 **What do you like best about Optimizely Content Management System?** I like the customization of the content authoring. The ability to integrate different systems so we can also use perks of other software to our website. I also like the support as it answers my query quickly **What do you dislike about Optimizely Content Management System?** Our optimizely is slow and this is probably because we are still using the older version of optimizely **What problems is Optimizely Content Management System solving and how is that benefiting you?** It helps us to reuse blocks for the content management and customization. It also help to integrate details and asset of our product ### 33. Powerful system but could be more intuitive **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2025 **What do you like best about Optimizely Content Management System?** The system of blocks and pages works well provide you need to have a good understanding of css/html. Promotions and personalisation are great additions. **What do you dislike about Optimizely Content Management System?** Relatively steep learning curve for a non technical person. Can be confusing sometimes and it’s easy to make a mess if you don’t keep everything very organised. Need more promotion types and it could do being a bit faster and less clunky to use. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Gives us a lot of flexibility as we have a good in house skill set. Personalisation is very powerful and system of content blocks and page types works well. ### 34. it requires technical knowledge and developers to manage because it is a code- based PaaS platform. **Rating:** 2.5/5.0 stars **Reviewed by:** Elaine H. | Guest Lecturer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Optimizely Content Management System?** It comes with automatic renew CloudFlare SSL certification, convenient to manage certification. **What do you dislike about Optimizely Content Management System?** 1. Configuration and maintenance mostly code- based, hard to hand-over and long- term manage. 2. Limited built- in feature for enterprise level usage, for instance, doesn't come with Salesforce integration add-on. **What problems is Optimizely Content Management System solving and how is that benefiting you?** It has in- time alert when websites server perform down turn. ### 35. Optimizely CMS is great on after sales services, amazing support for CMS developers **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin J. | Senior Lead Web Developer, Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2025 **What do you like best about Optimizely Content Management System?** Easy to develop, integration of PIM and DAM are seemless **What do you dislike about Optimizely Content Management System?** Search engine Optimizely FIND can be improved **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely CMS solves our problem on generating Product Detail Pages with almost complete locale variations through the product catalog ### 36. CMS Feedback **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2025 **What do you like best about Optimizely Content Management System?** This is a very easy to learn CMS. But it's not very good looking on lower version. **What do you dislike about Optimizely Content Management System?** It is very hard to navigate if the web page is complex and large. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Localizing pages are super easy to do in Optimizely. If there are no different content on the page from the parent page, it's just a page duplication. Saves a lot of time. ### 37. User-Friendly CMS **Rating:** 4.0/5.0 stars **Reviewed by:** Stephen Y. | Technical digital marketing manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2025 **What do you like best about Optimizely Content Management System?** Optimizely CMS is a powerful and flexible system that makes it easy for our digital team to mange our site and optimise digital experience **What do you dislike about Optimizely Content Management System?** its steep learning curve, especially for new users or smaller teams without dedicated developers. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely CMS solves challenges related to content management ### 38. Game changer for webpage developer - Optimizely **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2025 **What do you like best about Optimizely Content Management System?** I like how I can explore the tool easily and use it for my daily tasks. **What do you dislike about Optimizely Content Management System?** Loading time and limited back-end coding. **What problems is Optimizely Content Management System solving and how is that benefiting you?** It solves the way how you can create a page faster, and it is user-friendly. It is benefiting in a way that I am able to publish a page with only basic HTML knowledge as it is very user-friendly. ### 39. Optimizely CMS, A Developer’s Perspective **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin J. | Product Manager, Vertiv.com, Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2025 **What do you like best about Optimizely Content Management System?** It's the most organized and intuitive CMS I've ever used and developed **What do you dislike about Optimizely Content Management System?** Pricing is on the higher side but it is only fair **What problems is Optimizely Content Management System solving and how is that benefiting you?** Complex Content Management, we at Vertiv offers our product in different regions across the globe. Different regions has different content preference. Using Optimizely, it solves our problems with it's wide language variations and customizability for our content to be managed and publish to cater specific preferences per country/region ### 40. Excellent System **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2025 **What do you like best about Optimizely Content Management System?** I love the flexibility of the Optimizely CMS system. It allows us to customize the system to fit out needs. Custom Support is amazing and gets back to us very fast. **What do you dislike about Optimizely Content Management System?** Right now the main thing I don't like is the tracking capability of the system. We are trying to implement ODP into the system but I would think that this would be built in without needed to customize a lot of code. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Flexibility in managing websites. Implementation with the Marketo platform. Custom CMS options. ### 41. The platform works well to ensure global brand management and compliance with a number of assets **Rating:** 5.0/5.0 stars **Reviewed by:** Kyron J. | STREAM Marketing Co-ordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Optimizely Content Management System?** The most helpful elements are APMA option, the AI automated review and the history of notifications from approvers **What do you dislike about Optimizely Content Management System?** The process of submitting a revisions to work request for projects that contain multiple graphic files **What problems is Optimizely Content Management System solving and how is that benefiting you?** It solves the problem of feedback and approvals for a global brand while being anywhere in the world. ### 42. Agile and complete CMS platform for Marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Optimizely Content Management System?** CMS tool is intuitive and complete for marketers, Open API and flexible system allows any site design, functionality goals and integrations to be achieved. Our editors use the Optimizely sites daily to keep content fresh. **What do you dislike about Optimizely Content Management System?** Promoted Integrations are not always fully baked, fully supported and complete with a few shortcomings. Limited local availability of solution partners. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Integrates systems and achieves design and functionality our company requires. ### 43. A powerful and feature-rich Content Management System with user-friendly design **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Optimizely Content Management System?** What I like best about the Optimizely Content Management System is its powerful customization options. Below are other features that are noteworthy - - the platform's intuitive interface - integration capabilities - credible performance - on-time response from customer service team **What do you dislike about Optimizely Content Management System?** Some of the things I didn't like as much about Optimizely Content Management System are as below - initial learning curve - licensing cost - occasional slow performance **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely Content Management System streamlined content creation process. It enabled real-time editing and user-specific content targeting, making it easy to organize content. Overall efficiency growth and effectiveness of the process are the benefits. ### 44. A nice CMS **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2025 **What do you like best about Optimizely Content Management System?** This tool is easy to use and navigate. Easy for non-technical users. **What do you dislike about Optimizely Content Management System?** Automation is not great and would be nice to have a more impactful scheduler for automated publishing. **What problems is Optimizely Content Management System solving and how is that benefiting you?** EpiServer/Optimizely works great on localization. A simple duplication of page saves a lot of time. ### 45. Optimizely is relatively clean and intuitive for non-technical users **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2025 **What do you like best about Optimizely Content Management System?** Authors appreciate the drag and drop components and flexible content blocks. enabling a modular approach without constant dev support **What do you dislike about Optimizely Content Management System?** The learning curve can be steep for new users, especially when dealing with complex page types. Terminology isn't always user friendly and without proper training, authors can feel overwhelmed **What problems is Optimizely Content Management System solving and how is that benefiting you?** Consistency and control, the modular content blocks and templates allow me to define consistent define patterns and guardrails. Ensuring authors stay on-brand without needing to understand design principles deeply. ### 46. Optimizely CMS Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Environmental Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2025 **What do you like best about Optimizely Content Management System?** It's easy for our team to use, helping us as the technology team enable our business and customer needs. The performance, reliability and flexibility of the solution works well for our team. **What do you dislike about Optimizely Content Management System?** There is some need to stay on top of updates and new features to ensure we don't fall behind, but this is easily manageable and not a major obstacle for us. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Helping us tell our story to our customers, making it easy for them to do business for us and helping us communicate or make visible constant updates happening in our business and industry. ### 47. For content editors and developers **Rating:** 5.0/5.0 stars **Reviewed by:** Ibrahim U. | Senior Optimizely Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Optimizely Content Management System?** it’s smooth and accessible for both tech and non-tech users, which makes collaboration easy. For me as a developer, Optimizely’s flexibility and scalability stand out. Built on .NET, it’s highly customizable, and the modular setup simplifies integration and feature development. Plus, the extensive API documentation and strong community support make it easy to get answers and optimize projects quickly. It’s just a well-rounded platform that scales well and keeps both content editors and developers happy. :-) Love it. **What do you dislike about Optimizely Content Management System?** The licensing costs can be a hurdle for smaller projects or clients **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely CMS is handling multilanguage content, allowing us to manage global sites seamlessly. The block-based content model is especially effective, as it lets us build reusable components, speeding up development and maintaining consistency across pages. Plus, Optimizely’s intuitive editorial experience reduces the learning curve for editors, making it easier for them to update content without needing technical support. Overall, it empowers our team to create, translate, and manage content efficiently across regions, keeping the user experience cohesive. ### 48. I find it easy to understand using Optimizely. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2025 **What do you like best about Optimizely Content Management System?** Very user friendly and easy to navigate. **What do you dislike about Optimizely Content Management System?** I can easily use optimizely. One training and I understand the system asap. **What problems is Optimizely Content Management System solving and how is that benefiting you?** I can add content on our website easily. ### 49. Optimizely brings a modern design with a platform that is customizable and a best in class CMS **Rating:** 5.0/5.0 stars **Reviewed by:** Craig T. | Director of Engineering, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Optimizely Content Management System?** Base on on the successful Microsoft .NET Core foundation. Integration is possible to common RESTful APIs in addition to highly complex systems. UI and UX makes learning, managing and authoring content easy. Active developers community and MPVs make it possible to learn from others. Creating new builds is quick and easy to setup and deploy to the hosted DXP. **What do you dislike about Optimizely Content Management System?** Support knowledge and expertise between product developers and support with latest tools and builds could be stronger. Manual data import and export through the CMS is sometimes faulty. Upgrades to online services like GraphQL are fairly quick but documentation may be slow to appear. **What problems is Optimizely Content Management System solving and how is that benefiting you?** State of the art platform that can be satisify the needs for a traditional monolothic CMS but more modern headless needs. Composible architecture with flexible integrations to bring a focus to doing everything within one framework. ### 50. Good night sleep **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2025 **What do you like best about Optimizely Content Management System?** The stability of the system and ease of use for our business users keeps people like me in IT to have a good night sleep. The ability to re-use the same "widgets" for different pages are good. Now since it is about AI they also have AI built-in for the publishing process. **What do you dislike about Optimizely Content Management System?** The technical support especially the developer side can be improved. **What problems is Optimizely Content Management System solving and how is that benefiting you?** We need to maintain multiple sites for our main company and it's subsidiaries. It is doing a great job at it. ## Optimizely Content Management System Discussions - [Does Episerver offer product education?](https://www.g2.com/discussions/education-and-certification) - 2 comments, 1 upvote - [What is Episerver DXC?](https://www.g2.com/discussions/what-is-episerver-dxc) - 1 comment - [Is Episerver open source?](https://www.g2.com/discussions/is-episerver-open-source) - 1 comment - [Is Episerver a CMS?](https://www.g2.com/discussions/is-episerver-a-cms) - 1 comment - [View Optimizely Content Management System pricing details and edition comparison](https://www.g2.com/products/optimizely-content-management-system/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-12+08%3A05%3A11+-0500&secure%5Bsession_id%5D=5839916f-e3b4-4423-8106-2d2a850fbda4&secure%5Btoken%5D=1153a88673b0548e38b40ced770f935907c71cc68e394b9ec5e806baca6abda5&format=llm_user) ## Optimizely Content Management System Integrations - [Digital Asset Management](https://www.g2.com/products/digital-asset-management/reviews) - [GlobalLink](https://www.g2.com/products/globallink/reviews) - [Inriver](https://www.g2.com/products/inriver/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) ## Optimizely Content Management System Features **Content** - Content Authoring - Rich Text Editor - Versioning - Plug-ins/Widgets/Apps - Approval Process - Content Scheduling - Asset Management - Internal Search - Content Repository **Functionality** - Developer Tools - Automation - Website Staging **Publishing** - Automated Publishing - Multi-language - AR/VR Capability **Design** - Breadth of Pre-Built Templates - Mobile - Branding/Themes - Customization **Management** - Web Content Dedication - Website Hosting - Role-Based Permissions **Development** - Image Management - Reuseable Content - Unlimited Environments - Form Builder **Platform** - User Community - SEO - Flexible Navigation Structures - User, Role, and Access Management - Enterprise Scalability - Internationalization - Dashboards and Reports - API / Integrations **Support** - CMS Variety - Multi-CMS Support - Compliance **Analytics** - Personalization - Content Performance **Agentic AI - Web Content Management** - Cross-system Integration - Natural Language Interaction **Agentic AI - Headless CMS** - Cross-system Integration ## Top Optimizely Content Management System Alternatives - [Umbraco](https://www.g2.com/products/umbraco/reviews) - 4.5/5.0 (959 reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - 4.3/5.0 (311 reviews) - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) - 4.1/5.0 (543 reviews)