Optimizely Content Marketing Platform Reviews & Product Details

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I use the Optimizely Content Marketing Platform for all our digital marketing needs, tracking everything from start to finish. I like that it's integrated with Opal and has the ability to use MCP servers, allowing us to utilize newer technology to work, create tickets, and pull info. The platform's ease of use is great, and I appreciate how interconnected it is with other products we use. The Opel Assistant and workflow building add value by giving a high-level overview of what's needed and expected, with the AI agent building workflows with limited supervision. It has also given us the ability to create user-specific workflows that are beneficial to each team, providing all necessary information. Review collected by and hosted on G2.com.

I like how Optimizely Content Marketing Platform allows me to see what's going on throughout the entire organization and the status of each step along the plan. I value doing the marketing campaign management in the platform as I'm constantly managing multiple programs, and it's helpful to see the status of all of those in one place. I also value the task feature. Review collected by and hosted on G2.com.

Sometimes there's a lot of manual process that you have to implement, which is the only negative part. Additionally, it was not super easy to initially set up due to the learning curve associated with learning a new technology. Review collected by and hosted on G2.com.

Easy to use! Has made the entire marketing approval process much more integrated and cohesive across different teams Review collected by and hosted on G2.com.

N/a - great user interface. No complaints Review collected by and hosted on G2.com.

Creates efficiencies on various integrations. Review collected by and hosted on G2.com.

N/A - do not have additional feedback or pain points. Review collected by and hosted on G2.com.

Collaboration, helps the right people get involved in the right workstreams Review collected by and hosted on G2.com.

the platform can sometimes have glitches or block logins Review collected by and hosted on G2.com.

I appreciate the customer service and support teams the customer support is worth it Review collected by and hosted on G2.com.

The ability to fully customize our forms and the search engine could be improved Review collected by and hosted on G2.com.

What is really great about the platform is that you can manage the whole workflow of a campaign, from the brief to the results analysis. It gathers in a single place all you need to know about a campaign, what are the deadlines, who is in charge of what, where we stand, if there is any issue. You can create a brief template to help the business provide you clear expectations, timeline, budget, existing assets, etc. to avoid any bad onboarding. Review collected by and hosted on G2.com.

For non-digital mindset people, it can be a bit hard to dig in Optimizely and understand what they have to do (where to submit a brief, where to review an asset, etc.). Also, if several assets are to be approved on the same day, the approver receives one email per asset which can be a lot. Review collected by and hosted on G2.com.

We've been using the Optimizely Content Marketing Platform for over 2 years, and it’s been a game changer for how we manage content, projects and workflows across our team. The ability to plan, collaborate, and execute campaigns all in one place has seriously improved our efficiency and visibility.

The calendar and workflow features keep our projects on track, and the content briefs and approval process help ensure quality and consistency. It's also great for aligning internal and external teams—everyone knows what’s happening and when.

The interface is intuitive, and the platform is flexible enough to fit our needs as they evolve. Review collected by and hosted on G2.com.

A few features could use deeper customization, but overall, the value it brings in streamlining content operations far outweighs any minor hiccups. Review collected by and hosted on G2.com.

I recently had the opportunity to explore and utilize the Optimizely Consent Management Platform (CMP) for my organization's compliance needs. Overall, I found the platform to be robust and feature-rich, facilitating the management of consent preferences efficiently. We use Optimizely CMP for blogs submission and other content and it makes the job much easier! It is very easy to track all the changes and process flow in the app. Review collected by and hosted on G2.com.

As with any software, there were aspects of Optimizely CMP that presented a slight learning curve, particularly for first-time users like myself.

While I found the platform to be highly capable, the initial interaction with the UI was somewhat challenging. Certain fields and settings required a degree of familiarity to locate, which slowed down the customization process. However, this difficulty diminished considerably after the first couple of interactions and subsequent familiarization with the interface. Review collected by and hosted on G2.com.

I like that the ability to customize workflows and organize by Campaign, Tasks, etc. The hand off between stakeholders is more clear than in other tools. Review collected by and hosted on G2.com.

It can very difficult to find tickets if you didn't create the request. Comments are shown by version of documents so sometimes commentary can get lost depending on which version you're looking at. In the proofing and editing process it can be difficult to align because of this. Review collected by and hosted on G2.com.