# Optimizely Content Marketing Platform Reviews **Vendor:** Optimizely **Category:** [Work Management Software](https://www.g2.com/categories/work-management) **Average Rating:** 4.3/5.0 **Total Reviews:** 81 ## About Optimizely Content Marketing Platform Optimizely Content Marketing Platform (CMP) is an AI-powered workspace purpose-built for marketers. A leader in digital experience platforms, Optimizely CMP empowers organizations to leverage agentic AI to streamline content planning, creation, optimization, and delivery. The results? Effective collaboration, faster time to market and higher quality content and campaigns. ## Optimizely Content Marketing Platform Pros & Cons **What users like:** - Users find **ease of use** in Optimizely, making it simple to search, access, and teach others effectively. (14 reviews) - Users appreciate the **simplified collaboration and workflow management** features, enhancing teamwork and task assignment in Optimizely. (13 reviews) - Users value the **streamlined workflow management** in Optimizely, effectively coordinating campaigns and team tasks seamlessly. (12 reviews) - Users value the **powerful task management features** of Optimizely CMP, simplifying collaboration and content planning. (11 reviews) - Users praise the **time-saving features** of Optimizely, streamlining workflows and enhancing collaboration for efficient content management. (11 reviews) - Efficiency (9 reviews) - Users value the **organization capabilities** of Optimizely, enabling effective management of projects and tasks in one place. (9 reviews) - Project Management (9 reviews) - Customization (8 reviews) - Intuitive (8 reviews) **What users dislike:** - Users face a **steep learning curve** with Optimizely CMP, making initial setup and customization quite challenging. (10 reviews) - Users find the Optimizely Content Marketing Platform **not intuitive** , struggling with navigation and version-related commentary issues. (8 reviews) - Users experience a **challenging learning difficulty** with Optimizely CMP, especially during initial interactions and onboarding. (6 reviews) - Users find **adjustment issues** with Optimizely, especially in onboarding and navigating the approval process, quite frustrating. (5 reviews) - Users face **limited customization options** with Optimizely CMP, impacting their ability to tailor workflows effectively. (5 reviews) - Difficult Setup (4 reviews) - Users face **missing features** in Optimizely, such as a cumbersome approval process hindering timely content modifications. (4 reviews) - Poor Navigation (4 reviews) - Complexity (3 reviews) - Inadequate Reporting (3 reviews) ## Optimizely Content Marketing Platform Reviews ### 1. Great tool to manage your multi-segments & channels marketing campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Brigitte S. | Digital Marketing Director, Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Optimizely Content Marketing Platform?** What is really great about the platform is that you can manage the whole workflow of a campaign, from teh brief to the results analyzis. It gathers in a single place all you need to know about a campaign, what are the deadlines, who is in charge of what, where we stand,if there is any issue. You can create a brief template to help the business provide you clear expectations, timeline, budget, existing assets, etc. to avoid any bad onboarding. **What do you dislike about Optimizely Content Marketing Platform?** For non digital mindset people, it can be a bit hard to dig in Optimizely and understand what they have to do (where to submit a brief, where to review an asset, etc.). Also if sevarel assets are to be approved on the same day, the approver receives one email per asset which can be a lot. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** When overseeing several campaigns with different stakeholders, the platform provides you a clear overview and avoid disconnection with the business. It also ease the project gouvernance which can be a showstopper. With Optimizely, as the gouvernance is clearly defined and set-up in the platform. ### 2. Has helped streamline our marketing efforts, workflow and project management **Rating:** 4.5/5.0 stars **Reviewed by:** Tara Y. | SVP, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2025 **What do you like best about Optimizely Content Marketing Platform?** We've been using the Optimizely Content Marketing Platform for over 2 years, and it’s been a game changer for how we manage content, projects and workflows across our team. The ability to plan, collaborate, and execute campaigns all in one place has seriously improved our efficiency and visibility. The calendar and workflow features keep our projects on track, and the content briefs and approval process help ensure quality and consistency. It's also great for aligning internal and external teams—everyone knows what’s happening and when. The interface is intuitive, and the platform is flexible enough to fit our needs as they evolve. **What do you dislike about Optimizely Content Marketing Platform?** A few features could use deeper customization, but overall, the value it brings in streamlining content operations far outweighs any minor hiccups. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** 1. Siloed Teams & Lack of Visibility Before, it was hard to keep track of who was doing what and when. Optimizely brings all our content planning, creation, and publishing into one centralized place. Now, we have full visibility across teams, timelines, and deliverables, which means fewer surprises and better alignment. 2. Clunky Workflows Our content process used to feel like a game of email ping-pong. With Optimizely, workflows are clearly defined and automated. Content moves smoothly from brief to draft to approval, and we're spending way less time chasing down updates. 3. Missed Deadlines & Last-Minute Fire Drills The platform’s calendar and campaign planning tools give us a birds-eye view of everything in motion. We can plan smarter, anticipate bandwidth issues, and reduce the last-minute scrambles. ### 3. Optimizely CMP is a powerful tool for managing content & consent and ensuring compliance. **Rating:** 5.0/5.0 stars **Reviewed by:** Martina K. | Product Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Optimizely Content Marketing Platform?** I recently had the opportunity to explore and utilize the Optimizely Consent Management Platform (CMP) for my organization's compliance needs. Overall, I found the platform to be robust and feature-rich, facilitating the management of consent preferences efficiently. We use Optimizely CMP for blogs submission and other content and it makes the job much easier! It is very easy to track all the changes and process flow in the app. **What do you dislike about Optimizely Content Marketing Platform?** As with any software, there were aspects of Optimizely CMP that presented a slight learning curve, particularly for first-time users like myself. While I found the platform to be highly capable, the initial interaction with the UI was somewhat challenging. Certain fields and settings required a degree of familiarity to locate, which slowed down the customization process. However, this difficulty diminished considerably after the first couple of interactions and subsequent familiarization with the interface. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Track the process and approval flows ### 4. Optimizely CMP - helpful for multi-use/multi-channel marketing endeavors **Rating:** 4.0/5.0 stars **Reviewed by:** Lyndsey R. | Integrated Marketing Senior Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Optimizely Content Marketing Platform?** I like that the ability to customize workflows and organize by Campaign, Tasks, etc. The hand off between stakeholders is more clear than in other tools. **What do you dislike about Optimizely Content Marketing Platform?** It can very difficult to find tickets if you didn't create the request. Comments are shown by version of documents so sometimes commentary can get lost depending on which version you're looking at. In the proofing and editing process it can be difficult to align because of this. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We need a tool that enables us to create a plethora of assets/types of content across a wide range of channels. We have to work with stakeholders across the business and with external agencies/vendors and this tool has enabled us to have a clear platform for content/asset creation, editing, versioning, distribution, etc. It helps us to manage the day to day workflows and all in all helps us stay organized in ways that other tools fall short. ### 5. Built for Flexibility and Growth **Rating:** 4.0/5.0 stars **Reviewed by:** Melissa W. | Senior Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Optimizely Content Marketing Platform?** Optimizely grows as the needs of my company shift - the support of the reps and team as a whole has been incredible. I ask for something and they get it done. There's a 1,000 ways to use the CMP and every option is flexible. Learning the platform has been easy, teaching others how to use...also easy! **What do you dislike about Optimizely Content Marketing Platform?** hard to say what i dislike. When i have a wish list of functions, they work to make it happen. The "library" could be designed more like a DAM (of course they are already working on that component!). **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Our team is spread out all over North America, and several countries in the UK. Optimizely allows us to collaborate seamlessly across time zones to create content and hit deadlines, all while tracking KPIs. ### 6. A well-structured platform for managing content workflows **Rating:** 4.5/5.0 stars **Reviewed by:** Monica B. | Content marketing manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Optimizely Content Marketing Platform?** I am a big fan of Optimizely Content Marketing Platform is the ease in which content workflow was managed. Thanks to this, it is easier to assign tasks, track progress and make sure all of this moves as smoothly from idea to publication. With the editorial calendar in place, our team does not miss deadlines and stay on schedule. Plus, we use it along with our CRM to ensure everything from the content we send to our CRM is matched to our overall strategy. **What do you dislike about Optimizely Content Marketing Platform?** One of the drawbacks to Optimizely Content Marketing Platform is not optimal content modification in active campaigns due to approval process. Although it is beneficial to have certain set structures and routines to implement practice change it is not always effective when there is need to make sudden changes. It has occasionally been an inconvenience when it comes to launching or modifying time sensitive content. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** With the help of the Optimizely Content Marketing Platform, the work of the team is simplified regarding content creation and its marketing objectives. Previously, content planning was disintegrated, and a number of tools had to be used to monitor the development process. All is now done in a central place, thus increases organization and nobody is left confused by the deadlines that have passed. This has justified our way of finding efficiency in the stream in that marketing campaigns are implemented in an efficient manner. ### 7. Great tool for effective marketing management and asset production, but challenging to set up. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Maritime | Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2025 **What do you like best about Optimizely Content Marketing Platform?** Being able to structure and streamline processes an,d having all in one place (raw materials, briefs, dialouge, assets...). And when set up, it is easy o use and understand. **What do you dislike about Optimizely Content Marketing Platform?** It was very challenging to set up. That was not communicated to us, and the onboarding process (especially the start) was very confusing. We nearly gave up. There are also a few things in the tool that should be better e.g. using Office tools in desktop version and delegating a step to several people. We would like to have a closer dialouge with product development. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** It is making the whole process of project management and asset production more effective because we can have everything related to that production in one place together with the dialouge. ### 8. A powerful platform for streamlined content planning and collaboration **Rating:** 4.0/5.0 stars **Reviewed by:** simon t. | Digital channel lead: SEO & MarTech, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Optimizely Content Marketing Platform?** The platform simplifies content planning and collaboration, making it easier to manage workflows, assign tasks, and track progress. Its integration with other Optimizely tools enhances content distribution and optimization. **What do you dislike about Optimizely Content Marketing Platform?** The interface has a learning curve, and some features require customization to fit specific workflows. Additionally, pricing can be a barrier for smaller teams. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Optimizely Content Marketing Platform streamlines content planning, collaboration, and workflow management, reducing inefficiencies and improving team coordination. This leads to faster content production, better organization, and improved content performance. ### 9. We are very satisfied with the Optimizely CMP, and the Team´s collaborative approach and expertise **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2025 **What do you like best about Optimizely Content Marketing Platform?** - Very comprehensive and powerful tool - Massive development of the platform over the years, reflecting voice of the customers - We appreciate the direct contact with Optimizely and opportunity to shape the product with our feedback - we are listened to (good example are Task Templates) - Ability to seamlessly connect with the whole Optimizely One marketing OS is very also very appealing, even though we use only CMP and don´t plan to change other platforms - Once you get through the training, it´s easy to use and very powerful, providing also great insights for the company - One of the main game changers for our adoption have been the Workflows, powering up the collaboration on the common communications activities (social posts, webpages...) - our campaign managers use CMP on daily basis **What do you dislike about Optimizely Content Marketing Platform?** - Given it´s complexity, it take quite some time and effort to onboard new colleagues and seeing a reasonable adoption of the tool - I find it quite expensive if a company needs a lot of licenses, even though we have a discounted price (given the history and amount of users). Majority of our users need the Creator role to be able to collaborate efficiently. Would perhaps distinguish how much the users use the platform (e.g. power users, regular users, light users) - Clicking through the campaigns, tasks and views comes with a loading time which is a bit annoying (in particular to load a view in Plan module with the Hierarchy ON every time you change filters) - so one needs to rather open links in a new tab than clicking back and forth and waiting until it loads. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** - Overview of all communications activities (Plan module calendar view) - Streamlining the collaboration on comms activities (Workflows management) - Fostering adherence to the processes (e.g. dedicated Brief templates, Workflows, preloaded working docs in Task Templates) ### 10. A useful content management tool with hidden benefits **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Optimizely Content Marketing Platform?** The platform is extremely intuitive to use and therefore useful to implement in mixed teams of various backgrounds. I use the content calendar daily which gives me a comprehensive view of what I'm working on and what is coming up. The integration with our local website through a json file was simple - if possible I'd publish all our content through Optimizely. This is a huge feature for users who aren't very digitally savvy - copying content from Word gives an immaculate HTML code. The workflows and templates expedite work on content - we align tasks in a team working on two continents with Optimizely. The support team is usually quick to respond and resolve issues. **What do you dislike about Optimizely Content Marketing Platform?** Minor changes that are implemented in the CMP sometimes effect the way we work, becausewe are using some functions slightly differently than expected. But we've always been able to circumvent that. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** With Optimizely we are coordinating content efforts in a multiple market group and easing content publishing. It's helping us to streamline content creation flow between two teams on two continents and two languages. It's also helping us as a international group in multiple markets create a content library we can all share. ### 11. A great cmp **Rating:** 3.5/5.0 stars **Reviewed by:** Stephen Y. | Technical digital marketing manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2025 **What do you like best about Optimizely Content Marketing Platform?** Optimzely is a fantastic content management platform that streamlines collaboration and enhances efficiency for my team. Its intuitive interface, AI-powered workflow automation, and seamless integrations make content planning, creation, and distribution incredibly easy. **What do you dislike about Optimizely Content Marketing Platform?** Learning Curve – The platform offers robust features, but new users find it takes time to fully understand and utilize all its capabilities. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Content management ### 12. My experience at the Optimizely Roadshow Amsterdam **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Civil Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2025 **What do you like best about Optimizely Content Marketing Platform?** Hi there, we use Optimizely at work and were invited to the roadshow in Amsterdam. Unfortunately, there was no choice to review the road show so I chose the content marketing platform since the roadshow was based around that. The platform looks like its robust and capable of handling multiple tasks which is what you would expect from Optimizely. I especially like the content management aspect of the platform and how easy it seems to be to get all of the teams members across multiple projects visibility. **What do you dislike about Optimizely Content Marketing Platform?** I think like most companies the promise of AI vs the reality is something to be desired. Often Optimizely is pushing AI as some messiah for personalization but it fails to ask about the question for someone like me who thinks AI-generated content is usually bad, poorly made and at best ethically questionable as it takes jobs away from real human beings and has been trained on actual work that the employee doesn't see the benefit from. For me this is a huge turn off for a brand and while I get for investors pushing the AI hype makes sense (who doesn't want an easy buck?) pushing lazy computer generated content to users may ultimately hurt the brand more than it helps until AI is actually intelligent and not just regurgitating the status quo milquetoast content. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Again, I was there for a conference and can only speak to the fact that my team member likes otpimizely and from what I've seen it is making life easier for our content management system and rebuilding our website. ### 13. Very useful. **Rating:** 4.5/5.0 stars **Reviewed by:** James N. | Senior Creative Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Optimizely Content Marketing Platform?** Really helpful tool for keeping on top of all facets of projects and tasks and their content in one place. **What do you dislike about Optimizely Content Marketing Platform?** Some limited integrations with other tools used in project workflows. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** It solves version control and amendment history, approval process, briefing and project responsibilities. This is enables a more streamlined and lower stress process. ### 14. Optimizely Content Marketing Platform User Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Ana Carolina R. | Performance & Content Marketing - IBM Global Financing, Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Optimizely Content Marketing Platform?** I like that you can create workflows and assign it to an individual/team for them to take action in a desired date. **What do you dislike about Optimizely Content Marketing Platform?** As a regular Optimizely user you get tons of email notifications even if it's a simple date change. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Manages tasks and requests from stakeholders. ### 15. Easy to use for collaborators on website content **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Optimizely Content Marketing Platform?** It's easy to use and has valuable bells and whistles that are helpful to cross-functional team members to collaborate. **What do you dislike about Optimizely Content Marketing Platform?** I think the UI could be improved. It does require a little training. I am a very light user, not frequently needing to access the tool. My use cases are very simple and straightforward, but I can't always find what I am looking for. So, I would say there are improvements to "intuitive" design. That said, once you know where to go, it's easy to use. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Having images, copy, etc all in one place for collaboration is very helpful. Also, the communication ability where you don't need to login to see or reply to comments/messages, you can use outlook. ### 16. Great platform to streamline **Rating:** 4.5/5.0 stars **Reviewed by:** Erin S. | project Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Optimizely Content Marketing Platform?** Great experience using Optimizely, we operate very lean so it has been incredibbly helpful to streamline our processes. Very user-friendly, easy implementation. **What do you dislike about Optimizely Content Marketing Platform?** We have not explored all of the features yet, so far enjoying the ones we have **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Streanlining operations, we recently went through some major staffing cuts so this software has helped keep our small team running effiencetly ### 17. Made for Marketing and Content Teams! **Rating:** 5.0/5.0 stars **Reviewed by:** Amy L. | Manager of Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Optimizely Content Marketing Platform?** I love the simplicity of the activities view and creating templates for my reoccurring workflows. It is a huge time saver compared to Jira, which we were using previously. **What do you dislike about Optimizely Content Marketing Platform?** I’d like to see improved reporting within the CMP to gain insights into work completion times and provide managers with visibility into employee performance. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Supports our hybrid work culture, provides a single tool where multiple departments that support our Marketing efforts are working, improves our efficiency with clear assignments and all steps accounted for. ### 18. Facilitates the editing of visual assets **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2025 **What do you like best about Optimizely Content Marketing Platform?** Adding feedback and comments on assets for designers. Makes versioning and sharing feedback so easy! **What do you dislike about Optimizely Content Marketing Platform?** An immense number of notification emails. While users have the ability to turn off certain email notifications, this may also lead to missed work -- perhaps there's a middle ground. A tiny comment about layout as well: the help/chat bubble in the bottom right consistently interferes with the "comment" button when adding comments in "proofing and versioning". **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Project management and versioning for creative assets. Process flow for approvers. ### 19. User friendly platform for editing and sharing the documents **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2025 **What do you like best about Optimizely Content Marketing Platform?** It is a separate platform for each seperate project. Everyone in the project can keep tracking the project status and all discuss points can be documented properly. Also, the platform allows to upload and store files on the platform make share to documents easiler. **What do you dislike about Optimizely Content Marketing Platform?** The proof reading tools provided by the platform is not too powerful. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Creating annual report for the company. ### 20. Improving content management and analytics is now super simple **Rating:** 4.5/5.0 stars **Reviewed by:** Tomi P. | Senior Marketing Analyst , Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2024 **What do you like best about Optimizely Content Marketing Platform?** The most significant advantage of Optimizely Content Marketing Platform is that it solves the problems connected with content distribution in one location. This integration has in fact cut across most of the our processes regarding creation and distribution of contents. New in the platform is the analytical capabilities and integration factors that have improved our efficiency in viewing the performance and making right decisions regarding the marketing outcomes and involvement. **What do you dislike about Optimizely Content Marketing Platform?** One of the weaknesses of Optimizely Content Marketing Platform is that it occasionally takes time when handling a big volume of content or accomplishing complex analysis. Such lags might cut down productivity at certain periods of organizational activities. Furthermore, the reporting is slightly rigid because it has few flexible settings for the appearance of the report. Such factors sometimes impacted our evaluation and optimisation of content in terms of performance. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** The use of Optimizely Content Marketing Platform aids in avoiding the challenge of coordinating content across different channels as it acts as a hub of managing that. This centralization has affected our work in a positive manner and has changed the way we generate and disseminate information. It has had a positive impact to marketing and overall engagement since it has enhanced the analytical and integration capabilities to allow for better tracking of performance and more sound decisions. ### 21. User friendly and nice UI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Optimizely Content Marketing Platform?** I like that we can create brief and tasks flows specific to the right departments. It's easy to use and the UI is great. **What do you dislike about Optimizely Content Marketing Platform?** It's a learning curve as I'm used to another platform. After using it a few times, it was quite fast to adapt. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** It helps for other departments to track progress easier. ### 22. A management platform designed by marketers for marketers **Rating:** 5.0/5.0 stars **Reviewed by:** David T. | Direct of Creative Services, Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Optimizely Content Marketing Platform?** This platform has everything you need to manage campaigns, tasks and individual steps with your marketing team. The asset library with the option to share assets publicly works well as a DAM. Plus there's the royalty free image library and research tools. It's my go to platform to keep me and my team organized. **What do you dislike about Optimizely Content Marketing Platform?** Recent updates to the library have handled the only minor issue I had with the platform. I really have no complaints - it just works the way marketers think. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** A project is never just a few steps to complete - there are tons of little steps that all need to be done. The workflow templates make setting those steps up easy and help me account for the actual time it takes to produce campaigns and assets. ### 23. Enables transparency in collaboration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Optimizely Content Marketing Platform?** The ability to check status of work requests and logging all related communication in one place really adds value. **What do you dislike about Optimizely Content Marketing Platform?** I am yet to discover something I dislike. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Ensures that work requests are submitted to the right people. I can track progress, ask for updates and effectively communicate with colleagues. ### 24. Efficient way to work with Content Marketing team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Optimizely Content Marketing Platform?** As someone who uses Optimizely to work with my Content Marketing team, I can say it is easy to use and collaborate with my team. I love being able to get alerts when there are new updates on my projects and provide edits both within documents and within the project ticket. While I do not frequently use the platform, it continues to be intuitive, and there is not a big learning curve when I do start a new project. **What do you dislike about Optimizely Content Marketing Platform?** There aren't too many downsides to the platform. I would say the only downside I can think of is that I do not get additional value from it beyond collaborating with my Content Marketing team on projects (but that is to be expected). **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Optimizely Content Marketing Platform allows me to easily request new projects and collaborate with my Content Marketing team in one singular location, compared to using multiple platforms or email. ### 25. User friendly campaign management platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Optimizely Content Marketing Platform?** How it is within the CMS and Experimentation Optimizely stack for ease of use. **What do you dislike about Optimizely Content Marketing Platform?** Training and onboarding can be cumbersome. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Simplified and visible tracking and management of multiple project teams as well as digital asset management. ### 26. Really like the ease of use of Optimizely CMP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Optimizely Content Marketing Platform?** The ability to easily search and access approved photos so that I can use them as needed in my job. **What do you dislike about Optimizely Content Marketing Platform?** As of right now there is nothing I dislike about the platform. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** It is helping to create a library of approved images that anyone in the company can access and use, and have peace of mind that they are approved for use. ### 27. Great for Site Testing **Rating:** 4.5/5.0 stars **Reviewed by:** angela T. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2024 **What do you like best about Optimizely Content Marketing Platform?** Optly is great tool when you know you need to switch out an asset in the middle of the day because you can bulid it in optly and turn it on and off whenever you want from optly to the site. That way you dont have to mess with the code in your CMS. **What do you dislike about Optimizely Content Marketing Platform?** Optly does sometimes slowdown the site because we are plugging in the tool into our platform and it takes time to load. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We use it to A/B our site. Optly is helping us test how our site perform by A/B testing how customer interact when coming to the website. ### 28. You won't need anything other than Optimizely to craft top-notch content for any channel. **Rating:** 4.5/5.0 stars **Reviewed by:** Tavishi A. | Assistant Content Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Optimizely Content Marketing Platform?** The best thing about Optimizely is the user-friendliness of the interface. It is so easy to learn and understand, I don't have to look for any video tutorials also ( which is usually the case with most digital tools). I use Optimizely for daily content production and it assists me with end-to-end content management, from when I start ideating/writing to publishing the same on various channels. Best part? The support team is always available to help you solve any and all related issues. The process of implementation was also very fast and smooth and Optimizely is very easy to integrate with other related marketing tools like Hubspot etc. All in all it is truly a leader in the CMS space with brilliant navigation within the tool and a plethora of new-age, relevant features. **What do you dislike about Optimizely Content Marketing Platform?** There's no downside to using Optimizely, if at all I am looking forward to more frequent enhancements and updates in the tool. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Problems solved by Optimizely: Content Production: Production of Content has become very easy and fast. This has made us produce more content daily. Content Design: The layouts and templates provided by Optimizely are neat and there is a range of elements to customize these templates. It has helped us with better content readability and presentation. Hubspot Integration: We have been using HubSpot to manage all our email campaigns. The ease of integration from Optimizely has helped us manage everything from one place, making our experience a pleasant one. ### 29. Easy to Use, Cross-Functional Content Management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2024 **What do you like best about Optimizely Content Marketing Platform?** We used Optimizely Content Marketing to facilitate various projects (email, collateral, digital, web, print, etc.) across multiple stakeholder groups (product, web dev, design, content, etc.) Optimizely proved easy to use for collaboration and task management. Some of the dashboard views including site visit metrics, trending publications, etc. provided valuable insight into the efficacy of certain content pieces. **What do you dislike about Optimizely Content Marketing Platform?** I've noticed only 2 major drawbacks in my opinion. We have multiple organizations within my company that had their own instances. When switching instances with open tabs, all open tabs were reset. There was not a convenient way to easily flip between instances. Absence of a live/on-platform text editor (for attachments) also resulted in a lot of files being created as edits were passed back and forth, sometimes adding to confusion. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Optimizely Content Marketing made it easy for cross-functional teams to align on task delivery within a centralized view, with clearly defined workflows and timelines. ### 30. Lots of potential, but patience required **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Veterinary | Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about Optimizely Content Marketing Platform?** The CMP covers a number of different functions, and is fairly easy to use. Intergration - if being used alongside other Optimizely products then fairly simple - but need to ensure if using a third party to support, they understand use of CMP **What do you dislike about Optimizely Content Marketing Platform?** Its trying to do to much - each bank of features while varied isnt necessarily the best in field for whhat its trying to do. The product doesnt necessarily fix any particular problem **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** In theory, CMP is forfilling the role of several different systems - meaning it should allow you to simplify your digital footprint ( less need for multiple systems, meaning less individual log ons) ### 31. Awesome tool to Optimize Content **Rating:** 5.0/5.0 stars **Reviewed by:** Irshad Ahmad W. | Master Trainer, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2024 **What do you like best about Optimizely Content Marketing Platform?** It provides user-friendly experience consolidating all content collaboration in a single accessible location. Effective Campaign planning is an important factor for my work and it enables me to plan according to my needs. Implementation is very user friendly. With the 24X7 customer support it makes my work more eaisly as i frequently use the platform.Its features include Visual campaigning calanders, marketing work requests and many more which makes the platform worth to use. This tool is easy to integrate with any other platform and i use it many times during the week. **What do you dislike about Optimizely Content Marketing Platform?** There is nothing to dislike about the platform as a user may need to learn use all the features that may take sometime but with the customer support on finger tips any thing can be learned within no time . **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** As a single platform to collaborate it is easy for me to push the content on all the organizations social platforms, CMS and others. It saves my time and enables me to keep track of the content performance and enables me to have insights about each bit of data.It also enables me to monitor all my marketing resources within a centralized repository facilitating the convenient reuse of assets approved by brand. ### 32. Outstanding platform for content marketing management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2024 **What do you like best about Optimizely Content Marketing Platform?** The structure of Optimizely's Content Marketing platform allows for easy processing of marketing materials and involves all stakeholders in any project in an effortless manner. **What do you dislike about Optimizely Content Marketing Platform?** Primarily the manner in which the platform can become congested and easily present you with too much information - which is possibly more of a big company/user base issue. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** The ability to keep all projects and tasks in one place with all involved stakeholders aware of updates in real time. It significantly cuts down on time required to email stakeholders with such updates. ### 33. Great platform **Rating:** 4.5/5.0 stars **Reviewed by:** Debbie A. | content strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Optimizely Content Marketing Platform?** As someone who manages multiple client campaigns and programs, this platform is so helpful. Especially the auto notifications for due dates. **What do you dislike about Optimizely Content Marketing Platform?** There is a slight learning curve to start. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** project mangagement ### 34. Best marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Optimizely Content Marketing Platform?** The best marketing platform to use, it helps to bridge the products and the customers **What do you dislike about Optimizely Content Marketing Platform?** The optimizely content marketing platform can improve the feedback options and improve the communication **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** The optimizely content marketing platform is solving the issue inside the marketing platform, I benefited from the usage of the products and how use it made in the marketing department ### 35. Hyper-localised content, adapted to our needs and with very attractive visual elements. **Rating:** 4.5/5.0 stars **Reviewed by:** CARMEN B. | Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about Optimizely Content Marketing Platform?** How the team around a business unit: account executive, global copywriter, local copywriter, graphic designer, etc. is involved in each content piece. The coordination and the bidirectional communication with them is the best. Also the global library and all the tool around the creation of content. **What do you dislike about Optimizely Content Marketing Platform?** Sometimes the execution time of content and elements. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Connect all business units of our global brand to have the same brand image and the same visual elements shared. Also to carry out a global content strategy and local campaigns with similar messages and visuals. Share the global assets through library and every business unit has access to it Have a statistical dashboard of how the content we create is atracting and engaging our potential customers and customers (deeper understanding) ### 36. A Deep Dive into Optimizely Content Marketing Platform's Impact on Work Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Optimizely Content Marketing Platform?** Optimizely Content Marketing Platform stands out in the market for its comprehensive suite of tools that streamline content creation, testing, and optimization. Its user-friendly interface, coupled with advanced features, positions it as a robust solution for businesses aiming to enhance their content management strategies. The platform's seamless integration capabilities further contribute to its appeal, providing a cohesive environment for effective work management in the ever-evolving landscape of content marketing. **What do you dislike about Optimizely Content Marketing Platform?** As per my use which ranges from once in a week or maybe month specific user feedback on Optimizely Content Marketing Platform was not available. To get the latest and most accurate information on potential drawbacks or user concerns, I recommend checking recent reviews, forums, or contacting Optimizely's support for up-to-date insights. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Optimizely Content Marketing Platform addresses key industry challenges by providing a comprehensive solution for efficient content creation, optimization, and management. The platform's robust features contribute to streamlined workflows, enhanced collaboration among marketing teams, and data-driven decision-making. Businesses utilizing Optimizely often benefit from improved digital experiences, increased agility in responding to market trends, and a more effective approach to content strategy. Overall, the platform plays a pivotal role in helping organizations navigate the evolving landscape of content marketing with a focus on optimization and measurable results. ### 37. Very intuitive and easy to navigate **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Optimizely Content Marketing Platform?** Very intuitive design amd easy to control the target audience using the insight. **What do you dislike about Optimizely Content Marketing Platform?** More tailored options can be provided to target niche marketing area. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Content analysis is crucial to understand for any type of busuiness to grow. ### 38. A thorough product through and through **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Optimizely Content Marketing Platform?** I love how this supports my entire campaign lifecycle from planning to analysis. **What do you dislike about Optimizely Content Marketing Platform?** It's a little too expensive for a solopreneur like me. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** It helps with the entire lifecycle around my content management process, without the need to switch between different systems or apps. ### 39. Maximizing Collaboration and Efficiency: A Comprehensive Review of the Content Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Rayees R. | Master Trainer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Optimizely Content Marketing Platform?** This platform is extremely user-friendly, and the implementation process is straightforward.A comprehensive solution for content management and the integration of social media platforms is indispensable.Customer support consistently meets expectations and proves highly beneficial in addressing customer requests.It is an essential tool for daily use. **What do you dislike about Optimizely Content Marketing Platform?** There's nothing to criticize as all aspects meet expectations. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** It aids us in developing, curating, overseeing, and consolidating our content strategy across diverse platforms, streamlining the organization of various resources within a unified platform.The presence of useful content on website provides incentives for people to visit, gain insights, and potentially become customers. It delivers the same ### 40. Optimizely Content Marketing Platform Review: Pros and Cons **Rating:** 4.0/5.0 stars **Reviewed by:** Vineet A. | Digital Marketing Apprentice - Devices and Services Marketing , Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2024 **What do you like best about Optimizely Content Marketing Platform?** Pros: 1. Streamlined Workflow and Collaboration 2. Data-driven insights and optimziation 3. User friendly interface 4. Content planning with frequent usage 5. Omnichannel implementation **What do you dislike about Optimizely Content Marketing Platform?** Cons: 1. High Pricing 2. Troubleshooting issues with Customer Support 3. Sometimes there's integration issues 4. Limited scalability **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** 1. Lack of content silos 2. Innefficient workflows 3. Personalization issues 4. Improved content performance ### 41. Comprehensive yet easy to use solution for content marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2024 **What do you like best about Optimizely Content Marketing Platform?** It seamlessly integrates with our content management systems and databases which helps us to navigate the marketing goals easily and in lesser number of clicks. Optimizely optimizes and recommends the best content strategies for the optimal use of the content piece across the web which has resulted in multiple new client acquisitions and brand awareness is at an all time high. **What do you dislike about Optimizely Content Marketing Platform?** The integration with the system takes time and is expensive. Since our systems were not build as per the requirements of the platform. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Creating and curation of content, storage and management is now much easier and faster for the marketing team such that it has almost doubled the team's efficiency in the last few weeks ### 42. Effective and efficient content Marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Nilima B. | Senior SEO executive manager , Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Optimizely Content Marketing Platform?** The best thing about the platform is - it saves time and cost of the marketing team and provide high quality content and campaigns. Their online presence provides a platform for marketing and other teams to work at a single pace. **What do you dislike about Optimizely Content Marketing Platform?** Nothing is there to dislike about the platform. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** It is actually saving cost and time of the teams to circulate and get the work done on regular and timely basis. ### 43. Unified Content Marketing System **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2024 **What do you like best about Optimizely Content Marketing Platform?** Optimizely's Orchestrate makes editing content and meeting deadlines easier by providing a calendar and CMS publishing features. Orchestrate also lets you customize content creation and helps keep the process efficient. I highly recommend it for optimizing content creation workflows. Plus, the excellent customer support adds an extra layer of satisfaction. **What do you dislike about Optimizely Content Marketing Platform?** There are not much of cons, but it can be improved by using commonly used features like AI copilot for better usability **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Creating, personalising content and analysing content impact and performance ### 44. Optimizely review **Rating:** 4.0/5.0 stars **Reviewed by:** Rishab B. | Senior Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2024 **What do you like best about Optimizely Content Marketing Platform?** It is quite easy to understand and use for someone new to the software **What do you dislike about Optimizely Content Marketing Platform?** User Interface can be made more intuitive **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** to test and run multiple content and campaign analytics advertisements. With optimzely manual intervention is significantly reduced which helps us save our time ### 45. Be Smart, Be fast with less efforts **Rating:** 4.5/5.0 stars **Reviewed by:** Uzair B. | Senior Technical Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Optimizely Content Marketing Platform?** The most important thing is that content is distributed within less time. Additionally, we can get robust and highly accurate content. **What do you dislike about Optimizely Content Marketing Platform?** Not known to many. I think many few people know about this **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Marketing and especially providing information to interested parties. ### 46. Best of Optimizely Content Marketing Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Jyoti B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2024 **What do you like best about Optimizely Content Marketing Platform?** It allows people to work together in one place. **What do you dislike about Optimizely Content Marketing Platform?** Nothing at all. It helps me a lot for the content creation. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** It's giving an easy connectivity. ### 47. A gift for any content marketing team - Structured & user-friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Prasanth G. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2023 **What do you like best about Optimizely Content Marketing Platform?** 1. NewsCred feature is a great tool to organise & manage the content strategy. 2. Great Customer Support, approachable anytime. 3. Overall, the platform is intuitive & syncs the latest articles & other content in place. **What do you dislike about Optimizely Content Marketing Platform?** 1. Filtering the articles & content is often a pain. 2. Notifications & tagging other teammates can be improved. 3. Auto-correction feature should be there which can help optimize the content. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We are a global product, and our users are very tech-savvy. To cater & engage them, we use Optimizely to push out the content regularly in an attracting way. This tool really helps our content marketer better with the articles/blogs launch **Official Response from Emma Davis:** > Hi Prasanth, Thanks for leaving us a review on Optimizely CMP! We love to hear that your content marketing team is getting the most out of our product. Your feedback on how we can improve our product is also very important to us. Please feel free to share with your Customer Success Manager for the most immediate response, or you can leave us a message at reviews@optimizely.com and we'll connect you with the right people. ### 48. Great Marketing Department Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Cindy L. | Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Optimizely Content Marketing Platform?** We love the ease of organizing tasks by assigning steps to individual team members, and the various views in the Plan tab are beneficial. We were previously using Zendesk, and the Optimizely Content Platform is a much more robust program. **What do you dislike about Optimizely Content Marketing Platform?** Your search engine is not good. We are constantly getting complaints about it. Guests should be able to utilize the search bar, and the most accurate task or work request should come up first. It really needs a complete revamp. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** It enables our marketing department to organize, work on and complete hundreds of requests at the same time. **Official Response from Emma Davis:** > Hi Cindy, Thank for you leaving us a review. We're happy to hear that Optimizely Content Marketing Platform is working as a great solution for your Marketing department. We're always looking to improve our customers' user experience, so it would be much appreciated if you could share on how we could improve our platform with your Customer Success Manager. You can also leave us a review at reviews@optimizely.com and we'll connect you with the right people. Thanks! ### 49. Content creator for research. **Rating:** 4.5/5.0 stars **Reviewed by:** Henna P. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Optimizely Content Marketing Platform?** I like this platform because of its versatility. My whole team can use this as a collaborative tool to make comprehensive content for our research. Its intuitive interface helps me to do my work in very less time. **What do you dislike about Optimizely Content Marketing Platform?** The product it extremely good but it is expensive for us. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** This application helped me to create one of the best contents for our reseach projects. It helped me to collect data-rich information from my audience. **Official Response from Emma Davis:** > Hi Henna, We appreciate your review! It's great to hear that Optimizely CMP is enabling efficient collaboration within your org and saving you time! If you ever have any feedback on how we could improve your experience, we would greatly appreciate if you could share with your Customer Success Manager. They will be able to get your feedback to the right people. ### 50. User-friendly content marketing project management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Optimizely Content Marketing Platform?** I appreciate the workflows that allow for customization and substeps or concurrent steps. It's easy for me to quickly identify what I need to act on. I love that you can add a brief as a visual reference next to the workflow. **What do you dislike about Optimizely Content Marketing Platform?** Sometimes it's challenging to find where a comment thread begins and ends, and it's not intuitive where to reply. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Documentation of tasks and decisions made around a project, and the contributors involved. Analyzing time to market for each project and average across all, and was able to see where the bottlenecks were. **Official Response from Emma Davis:** > Hi There, Thanks for taking the time to leave us a review, we greatly appreciate your feedback. While we like to hear all the ways you're loving our product, we also want to improve user experience. Please feel free to share any insights with your Customer Success Manager or leave us a message at reviews@optimizely.com. ## Optimizely Content Marketing Platform Discussions - [Who owns NewsCred?](https://www.g2.com/discussions/who-owns-newscred) - [What does NewsCred cost?](https://www.g2.com/discussions/welcome-an-optimizely-company-what-does-newscred-cost) - [What does NewsCred cost?](https://www.g2.com/discussions/what-does-newscred-cost) - [What happened to NewsCred?](https://www.g2.com/discussions/what-happened-to-newscred) - [How do using welcome ? Because very nice](https://www.g2.com/discussions/51871-how-do-using-welcome-because-very-nice) - 1 upvote - [View Optimizely Content Marketing Platform pricing details and edition comparison](https://www.g2.com/products/optimizely-content-marketing-platform/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-16+02%3A44%3A38+-0500&secure%5Bsession_id%5D=2c7a9f1d-367b-4041-aabe-389e05c6ada5&secure%5Btoken%5D=31dcecbe3a752ba8d637c0d42ea8ad524499e6621b060199ab88a2f61101db40&format=llm_user) ## Optimizely Content Marketing Platform Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Project Templates - Budgeting and Cost Estimation - Team Member Roles - Automated Alerts and Notficiations **Automation** - Workflows - Customization - Data repository **Communication** - Discussions - External - Announcements **Planning** - Scheduling Integration **Agentic AI - Marketing Resource Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Agentic AI - Content Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Brand Guidelines **Optimization** - SEO - Dashboards & Reporting - Audience Targeting - ROI Reporting **Tools** - Audience Insights - Social Sharing **Content Planning** - Content Organization - Task Assignment - Content Scheduling **Administration** - Permissions - Procedures - Remote Work **Content & Documents** - File Sharing - Notes - Search - Versioning **Publishing** - Execute Content Publication **Media Types** - Video - Audio - Images **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions - Search Rank **Project management** - Task Prioritization - Dependencies - Planning - Views - Scheduling - Critical Path - Dashboards **Controls** - Custom Views - Followers - User Management - Calendars - Public Sharing **Social Media** - Social Media Integration **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Workload** - Resource Allocation - Workspace - Configuration - Insights **Project Management** - Task Management - Planning - Visibility - Integration **Planning** - Collaborative Editorial Calendars / Scheduling Content **Marketing Campaign Performance** - Performance and ROI Tracking - Activity Tracking **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Communication & Collaboration** - Communication Channels - Document Management - Collaboration **Remote Collaboration** - Alignment - Accountability - Connectivity **Agentic AI - Digital Asset Management** - Cross-system Integration **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Marketing Calendar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance **Cost Management** - Project Budgeting - Time & Expense - Profitability **Generative AI** - AI Text Generation - AI Text Summarization **Integration** - Front Office - Back Office - External data **Agentic AI - Project Collaboration** - Multi-step Planning - Cross-system Integration **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Work Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction **Other Features** - Integrations - Reporting ## Top Optimizely Content Marketing Platform Alternatives - [Asana](https://www.g2.com/products/asana/reviews) - 4.4/5.0 (13,075 reviews) - [monday Work Management](https://www.g2.com/products/monday-com/reviews) - 4.7/5.0 (14,924 reviews) - [Workfront](https://www.g2.com/products/workfront/reviews) - 4.1/5.0 (1,142 reviews)