--- title: Brandwatch Social Media Management Reviews meta\_title: 'Brandwatch Social Media Management Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 982 reviews by the users' company size, role or industry to find out how Brandwatch Social Media Management works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 982 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Brandwatch Social Media Management Reviews & Product Details Visit Website Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services. * * * Product Website Brandwatch Social Media Management Seller [Brandwatch](https://www.g2.com/sellers/brandwatch) Discussions [Brandwatch Social Media Management Community](https://www.g2.com/products/brandwatch-social-media-management/discuss) Languages Supported English Solution Type All-in-One Overview by Thomas Grünberg Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/brandwatch-social-media-management/pricing) ## Brandwatch Social Media Management Integrations (4) What do users say about integrations? Verified by Brandwatch Social Media Management [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Brandwatch Consumer Intelligence ](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews) Show More ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 10/16/2025 "Streamlined Social Management with Minor Connectivity Hiccups" 5/5 What do you like best about Brandwatch Social Media Management? I love how Brandwatch Social Media Management keeps all feedback organized, which is really helpful. It saves me a bunch of time since it can schedule posts for me on Instagram, Facebook, and TikTok. What I like most is how easy it is to see all of my clients' content in one place and how easy it is to keep their feedback and approvals organized. The calendar view lets me see all of the posts going out on a certain day, which helps me and the clients stay organized. It's nice to be able to check that all of my clients' posts went out on a certain day. Plus, the fact that I can do engagement in Brandwatch is a game changer. Managing all of my clients and their posts and engagement in one place is really convenient. The initial setup of Brandwatch was pretty easy since it's intuitive, and it took me about a week to fully understand the software and feel 100% comfortable using it. Review collected by and hosted on G2.com. What do you dislike about Brandwatch Social Media Management? The only thing that bothers me sometimes is the channels will disconnect and then I have to reconnect my clients Instagrams or Facebooks to Brandwatch which can be time consuming. I think that if Brandwatch could just make sure that the accounts stay connected would be great, unless of course the client changes their password or something then you need to reconnect -- I understand that. But randomly disconnecting is a bit frustrating Review collected by and hosted on G2.com. What problems is Brandwatch Social Media Management solving and how is that benefiting you? I use Brandwatch Social Media Management to organize feedback, schedule posts, and manage client engagement in one place, saving me time and preventing disorganization. Review collected by and hosted on G2.com. Show More 4/28/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 3/11/2026 "Centralised Comment Management, Troubling Scheduling Issues" 0.5/5 What do you like best about Brandwatch Social Media Management? I like that comment checks are easy and centralized with Brandwatch Social Media Management, making it unnecessary to log into different accounts. I also find the Listen feature cool as it adds value as an offering to clients. Review collected by and hosted on G2.com. What do you dislike about Brandwatch Social Media Management? I think the whole platform is behind. The scheduling tool is awful and we will not stay on if it's not improved. There are slow upload speeds, limited sizes, and it's not up to date with platform requirements. It has a limited capacity to post, can't cross-schedule, posts fail to go live for no reason, and when they are rescheduled they work so it's just errors everywhere. LinkedIn doesn't have a native button for carousels. You should look at Metricool as an example of a good scheduler. Also, it's so expensive, and the initial setup was not easy or clear. Review collected by and hosted on G2.com. What problems is Brandwatch Social Media Management solving and how is that benefiting you? I use Brandwatch Social Media Management for central comment checks and easy, though limited, reporting. It adds value to client offerings through the Listen feature. Review collected by and hosted on G2.com. Show More 4/8/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Sarah F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarah F.") SF Sarah F. Chargée de stratégie marketing digital Mid-Market (51-1000 emp.) 4/7/2026 "Fantastic Scheduling Tool with Room for Cross-Platform Improvements" 4/5 What do you like best about Brandwatch Social Media Management? I love the tags & categories management and the easiness to create customizable reports with Brandwatch Social Media Management. It helps me diversify our creative assets and makes it easy to schedule and organize our publications. The initial setup was very easy and enjoyable. Our decision to switch to Brandwatch Social Media Management was driven by the aim to have a one-in-all platform, especially since we already had Consumer Research with Brandwatch. The customer service and the overall positive experience with the platform were also incentives. Review collected by and hosted on G2.com. What do you dislike about Brandwatch Social Media Management? The main limitation at the moment is the fact that the published does not support the X Premium feature that allows us to publish posts longer than 250 characters. Another limitation is the fact we are not able to publish across several platforms in one single action. Review collected by and hosted on G2.com. What problems is Brandwatch Social Media Management solving and how is that benefiting you? I use Brandwatch Social Media Management to diversify creative assets, easily schedule and organize publications, and thoroughly monitor account activities. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite MM Mahir M. Mid-Market (51-1000 emp.) 3/28/2026 "Seamless Social Media Management with Time-Saving Features" 4.5/5 What do you like best about Brandwatch Social Media Management? I really like the seamless ability to cut time by posting to multiple accounts at once. It's one of the most time-efficient aspects that saves a lot of time in the long run, letting me spend more time on making quality content. I also really like the interface; it's very clearly laid out with different sections that allow me to easily check scheduled and published content without confusion. The initial setup was very easy and seamless—no errors at all—and it happened within minutes. Altogether, these features help me offload my cognitive capacity, knowing that posting is done for me in an autonomous manner, so I can focus on creating engaging content. Review collected by and hosted on G2.com. What do you dislike about Brandwatch Social Media Management? I think the login process is a very tightly timed login process, and once I log in and then pass that timer, I often have to restart or I run into an error. Review collected by and hosted on G2.com. What problems is Brandwatch Social Media Management solving and how is that benefiting you? Brandwatch Social Media Management saves me time by letting me post to multiple social media accounts at once and reduces cognitive load by automating posts. Its clear interface makes managing scheduled and published content easy, even with lots of content going out. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Natarsja L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Natarsja L.") NL Natarsja L. Small-Business (50 or fewer emp.) 3/12/2026 "Tedious Scheduling, Not Worth the Cost" 0.5/5 What do you like best about Brandwatch Social Media Management? I like the view of the calendar, and it makes comment checks a lot easier. Scheduling is something I value as it saves a lot of time manually posting. Review collected by and hosted on G2.com. What do you dislike about Brandwatch Social Media Management? I don't love a lot to be honest, I think Brandwatch Social Media Management causes more issues than it solves problems. Scheduling is extremely tedious because you have to manually select a channel and platform for every single post instead of cross posting on platforms. There are also a lot of issues with video and image formats and dimensions that we haven't had with other scheduling tools. You also have to scroll all the way through the measure dashboard of your report before you export it, otherwise data hasn't loaded in the exported PDF. Brandwatch was expected to be faster with scheduling and more reliable for reporting, but it's actually way longer and way more expensive. The initial setup was too complicated, and the initial calls felt kind of pointless. Review collected by and hosted on G2.com. What problems is Brandwatch Social Media Management solving and how is that benefiting you? I use Brandwatch Social Media Management for scheduling, reporting, and comment checks. It makes comment checks a lot easier, and I like the calendar view. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") UA Verified User in Automotive Small-Business (50 or fewer emp.) 3/11/2026 "Impactful Social Listening Reporting" 3.5/5 What do you like best about Brandwatch Social Media Management? The UI for many of the suites is pretty easy to learn and understand. This has helped the broadening rollout from my team feeling comfortable and empowered to leverage. Review collected by and hosted on G2.com. What do you dislike about Brandwatch Social Media Management? I've still had issues getting all the suites to live in one place. I have a couple links that I must use in order to access instead of everything just being in one place. Getting more specific to platform tools, mentions are often something I look at for social listening. When clicking on specific points on the trended chart, BW ranks the topics but it doesn't state what the criteria for those rankings are. I initially thought it was pure reach from that post but I've seen several instances of that not being the case. Would love to get more clarity around how the tool is creating that hierarchy. Review collected by and hosted on G2.com. What problems is Brandwatch Social Media Management solving and how is that benefiting you? Being able to see broader conversions about our company's brand is very beneficial to getting consumer insight on how we're perceived/talked about in media. The social listening tool has allowed us to rollout a reoccurring report that consists of mention volume/sentiment and how those tracking metrics are influenced by our business decisions. The data is very easy to manipulate in and do a more story telling approach which has truly been impactful to the broader marketing teams. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Vishakha P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vishakha P.") VP Vishakha P. Small-Business (50 or fewer emp.) 3/11/2026 "Robust Analytics with Simple Setup" 4.5/5 What do you like best about Brandwatch Social Media Management? I use Brandwatch Social Media Management to monitor content across multiple social media platforms from a single dashboard. I find the analytics and reporting tools provide useful insights to track performance and improve social media strategies. The automated reporting tool is also very useful as it saves time when preparing performance summaries. Brandwatch consolidates data from multiple channels into clear dashboards, making it easier to monitor engagement, reach, and audience interactions without manual interventions. I appreciate that Brandwatch was preferred for its clean UI and better query and channel outputs. The initial setup was very easy. Review collected by and hosted on G2.com. What do you dislike about Brandwatch Social Media Management? Sentiment tagging could be improved. Most of the time, the negative sentiment is marked as neutral sentiment. Review collected by and hosted on G2.com. What problems is Brandwatch Social Media Management solving and how is that benefiting you? I use Brandwatch Social Media Management to monitor content across multiple platforms from one dashboard, manage large volumes of audience interactions, and get clear insights with its analytics, reporting, and automated tools, which save time and improve our strategies. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 3/11/2026 "Brandwatch cuts my social media time down" 4.5/5 What do you like best about Brandwatch Social Media Management? What I like most about Brandwatch is the Engage section. It has drastically cut down my social media monitoring time, and I know I won’t miss anything the way I used to when I had to switch between platforms. Review collected by and hosted on G2.com. What do you dislike about Brandwatch Social Media Management? Although Brandwatch offers 24/7 support and ways to get in touch, I don’t like that there isn’t someone proactively reaching out to check whether I’m using the platform correctly or getting the most out of it. I’d also love access to more videos or guided resources so I can learn more and improve how I use the program. Review collected by and hosted on G2.com. What problems is Brandwatch Social Media Management solving and how is that benefiting you? Brandwatch is solving the problem of not enough engagement, with the monitoring of our platforms and suggestive posting times we have broken this spell of little engagement. Review collected by and hosted on G2.com. Show More 4/27/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") AC Verified User in Construction Enterprise (\> 1000 emp.) 4/28/2026 "Approval Workflow Helps, But Scheduling and Analytics Need Major Improvement" 2/5 What do you like best about Brandwatch Social Media Management? The ability to allow approval when scheduling out a handful of posts to a variety of social media platforms has been super helpful for upper management to have eyes on content. Review collected by and hosted on G2.com. What do you dislike about Brandwatch Social Media Management? The main thing I dislike about Brandwatch is the inability to schedule out multiple posts at a time in the same window, it only allows post cloning. Also, the analytics are very different across the board with the APIs not pulling in correctly or having different labels for each metric. Review collected by and hosted on G2.com. What problems is Brandwatch Social Media Management solving and how is that benefiting you? It is currently solving our approval process and saving us time that way by having multiple brands linked to this third party management system. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ricardo G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ricardo G.") RG Ricardo G. Principal Corporate Affairs Enterprise (\> 1000 emp.) 3/18/2026 "Easy to Use with Rich Data Sources and Straightforward Reporting" 5/5 What do you like best about Brandwatch Social Media Management? Easy to use, with a wide range of sources to analyse, and straightforward report building. Review collected by and hosted on G2.com. What do you dislike about Brandwatch Social Media Management? It would be great to have access to some live courses that show how to excel on the platform and make the most of its features. Review collected by and hosted on G2.com. What problems is Brandwatch Social Media Management solving and how is that benefiting you? The monitoring is intense, which is important given that we’re dealing with a complex, constantly changing scenario. It helps us define strategies and stay aligned as conditions evolve. Review collected by and hosted on G2.com. Show More 4/24/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Brandwatch Social Media Management? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Brandwatch Social Media Management ](https://www.g2.com/products/brandwatch-social-media-management/discussions/new) LS Lyndsay Suchanek • Last activity about 5 years ago Can I use this to track the best time to post online? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/37704-can-i-use-this-to-track-the-best-time-to-post-online) AM Ashley Muckway • Last activity over 4 years ago Can we add color options to the emojis panel? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/37702-can-we-add-color-options-to-the-emojis-panel) [ View all Discussions ](https://www.g2.com/products/brandwatch-social-media-management/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 14 months ### Average Discount 15% [ View More Pricing Information ](https://www.g2.com/products/brandwatch-social-media-management/pricing) Brandwatch Social Media Management Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_69b30a63e937e0011b28ca1d8af3f30d/sprout-social.png "Product Avatar Image") Sprout Social 4.4/5(6,870) [ Compare Now ](https://www.g2.com/compare/brandwatch-social-media-management-vs-sprout-social) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e04e4aaf59fc62bd4dc642ca5765f978/sprinklr-social.png "Product Avatar Image") Sprinklr Social 4.1/5(1,217) [ Compare Now ](https://www.g2.com/compare/brandwatch-social-media-management-vs-sprinklr-social) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_27d18249c711c0d304ca5d36a67d3149/sendible.png "Product Avatar Image") Sendible 4.5/5(905) [ Compare Now ](https://www.g2.com/compare/brandwatch-social-media-management-vs-sendible) ##### ##### Brandwatch Social Media Management Features Social Management Social Analytics Social Publishing Campaign Optimization Reports & Dashboards Report Customizability Report Exporting Scalability Social Analytics Competitor Analysis Follower Analysis Post Performance Monitoring & Listening Social Measurement Influencer Identification [ View More Features ](https://www.g2.com/products/brandwatch-social-media-management/features) ## Top-Rated Alternatives [ ![Hootsuite](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hootsuite") Hootsuite 4.3/5(7,405) ](https://www.g2.com/products/hootsuite/reviews) [ ![Sprout Social](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sprout Social") Sprout Social 4.4/5(6,870) ](https://www.g2.com/products/sprout-social/reviews) [ ![Meltwater](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Meltwater") Meltwater 4.1/5(2,668) ](https://www.g2.com/products/meltwater/reviews) [ View All Alternatives ](https://www.g2.com/products/brandwatch-social-media-management/competitors/alternatives) ##### Categories on G2 [Social Media Management](https://www.g2.com/categories/social-media-mgmt)[Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Social Media Suites](https://www.g2.com/categories/social-media-suites) [Social Media Management](https://www.g2.com/categories/social-media-mgmt)[Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Social Media Suites](https://www.g2.com/categories/social-media-suites)[Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What investor relations platforms best address Regulation FD and SEC compliance requirements for IR communications?](https://www.g2.com/discussions/what-investor-relations-platforms-best-address-regulation-fd-and-sec-compliance-requirements-for-ir-communications)[Best fleet management app for a small delivery business](https://www.g2.com/discussions/best-fleet-management-app-for-a-small-delivery-business)[What is the top mobile app analytics solution for gaming apps?](https://www.g2.com/discussions/what-is-the-top-mobile-app-analytics-solution-for-gaming-apps) [What are the best IRCM systems designed for communications service provider revenue management?](https://www.g2.com/discussions/what-are-the-best-ircm-systems-designed-for-communications-service-provider-revenue-management)[Staffing Agencies in San Antonio](https://www.g2.com/categories/staffing-agencies/locations/san-antonio-tx-us)[Pros and Cons Details](https://www.g2.com/products/brandwatch-social-media-management/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)