Sanity Reviews & Product Details

The company has now used Sanity for many years and relies on it for our website and internal knowledge base.

Sanity is by far the most exciting technology I've used in a few years. Its superpower is flexibility. The schemaless database (content lake) acts as a powerful graph for all sorts of content types. It is easily queried using the open query language GROQ, designed for querying JSON. Sanity makes it easy to create a powerful and simple content editing experience for non-technical users, like nothing I've seen before. It's so smart and flexible.

I worked as a content management specialist for several years as a consultant to large bluechips, and I really wish we had had Sanity available to us back then. Now I'm running my own company in a different field, content management is no longer my focus. What is so great about Sanity is that it also has a very generous free usage tier, so my small business can make use of its power without the excessive cost. This has been crucial in persuading my business partners to allow us to adopt it.

I cannot recommend this tool and company enough Review collected by and hosted on G2.com.

I'd like to see a couple more features in the growth tier rather than relying on enterprise. In particular, more privacy controls, independent logins, and content releases. I'd be happy if some of these were exposed as reasonably priced add-ons. Review collected by and hosted on G2.com.

I sell website templates, and I use Sanity for two things: running my own store and building my templates so they're ready to connect to it.

The best part for me is that I can shape the editor to fit each website. If it's a site for an estate agent, the editor has spaces for houses and agents. If it's for a coach, it has spaces for their programmes. When someone buys a template and connects their own Sanity account, everything is already laid out in a way that makes sense for their kind of business.

On my own store, I keep all my template details in Sanity. I like that I can save changes and look them over before anything goes live. It has saved me from a few mistakes. Review collected by and hosted on G2.com.

It isn't very friendly for people who aren't technical. Getting a new project set up and connected to a website takes a few steps that can feel confusing the first time, and I'd love a simpler path for people who just want to edit their site.

It also takes some effort to change how the editor is laid out. Even a small change, like adding a new field, has to be made by hand and pushed live before anyone can use it. Review collected by and hosted on G2.com.

We moved our sports news platform from Webflow to Next.js on Vercel, and migrating all of our existing articles was incredibly smooth. It gives us the freedom to build exactly what we need without fighting against CMS limitations. Everything has worked flawlessly so far, and our website traffic continues to grow. Review collected by and hosted on G2.com.

Honestly, we haven't run into anything major that we dislike about Sanity. There's a bit of a learning curve when first getting everything configured, especially coming from Webflow, but once it's set up, it's been incredibly smooth. So far, we haven't experienced any issues that would make us reconsider our decision. Review collected by and hosted on G2.com.

There are so many features of Sanity I like it's hard to summarize it, but here goes. The overall developer experience is great, it's a very "developer centric" service. They offer a place to spin up a quick example site. Sanity's Studio (CMS) is extendable, so you can tweak it to meet your needs. There's also a nice number of plugins created by community members you can use. Sanity has a generous free tier. They have a slack channel where they offer support and it also has a large active community of very talented developers and members that are willing to help. They offer a place to promote their community members and contributions and projects. I also enjoy how they host open houses and meetups where they debut new features and highlight community member's work and experiences with Sanity. It's also been exciting to see how much the company has grown over the years with funding, new team members and expanding offices into the States. I highly recommend checking out Sanity! Review collected by and hosted on G2.com.

I feel the add on prices are incredibly expensive so it's critical to stay within your plan's parameters. Review collected by and hosted on G2.com.

What I like best is how well Sanity works with any AI of choice. I built our own site builder on Sanity and its MCP server (hooked it up to Claude). An AI agent reads our schema, assembles pages from our reusable blocks and saves them as drafts, then I review in Studio and publish. Because the schema is code, the agent knows exactly which fields exist and doesn't guess. Our clients also pick up the Studio quickly. The free plan is super generous, so it's easy to start without committing. I never needed onboarding either: the docs are so good that AI gets me the right solution straight away. Review collected by and hosted on G2.com.

There's not much so far, though I haven't pushed it very hard yet. If I had to pick one thing, it's Astro support. On Next.js you get the Live Content API out of the box (defineLive and ), so editors see changes in the preview right away. Astro has no equivalent. Getting live preview there takes custom setup, updates come through as full page reloads, and Visual Editing only works in server-rendered mode. Bringing Astro up to the same level as Next.js would make Sanity an easy pick for any stack (although Sanity is buzzing either way). Review collected by and hosted on G2.com.

Once content is moved to Sanity.io it can be seen on any frontend scenario. This means you can shift with the times regarding what user experience is winning the race without restructuring the content that populates the project. This saves a ton of time by allowing you to restructure projects without restructuring content.

Sanity.io also doesn't create an opinionated model for your content. With each project, you decide what is needed. Anything you don't need doesn't exist. This frees up a ton of time either removing, hiding, or updating content editing scenarios that were never in use in the first place. Review collected by and hosted on G2.com.

Tools/Solutions/Tutorials to simplify the migration from popular CMS's could be more abundant. While the migration process helps you leave broken methods in the past, it still would be nice to cherry-pick small tools/tutorials on a case-by-case basis. Review collected by and hosted on G2.com.

The ability to create custom UI validation plugins is one of the best things about Sanity. Since the plugins published by Sanity are open source, there is always the possibility of forking and adapting them to our own solutions.

For us, we have our own media conversion pipeline, and having this flexibility really helps us deliver exactly what we are aiming for. We also recently tried Sanity MCP with our Slack bot, which has made it much smoother to solve basic problems for our content managers, a pretty sweet development there. The support is also excellent.

We have a dedicated SLA channel and monthly meetups to request exclusive features; for instance, getting access to the original rendition of videos helped us successfully scale to 4K. Review collected by and hosted on G2.com.

The API rate limit is very low, about 5 requests per second. This really bites us during bulk operations like creating content from CSV uploads or running some migrations.

Also, this rate limit is a known risk during incidents, which will increase the time to recovery in case of an incident to the dataset. Review collected by and hosted on G2.com.

The developer experience just makes sense. Its logical, clean and easy to build with. In fact its not just easy, its fun to build with. As a headless content platform, I can integrate it with pretty much anything. I've found sites built with Sanity are much faster, and form a foundation for a growing successful business, eventually going beyond just their website. Review collected by and hosted on G2.com.

The only real problem I find with Sanity is their pricing. There is a huge gap between their $15 per seat plan and their $80k+ enterprise packages without anything in between. This cuts out SMEs who miss out on fairly basic features like the Media Library, which is only available for enterprise customers. Review collected by and hosted on G2.com.

Sanity is easily the most structured, flexible, and well-documented content model out there. Workflows are streamlined while keeping updates under control, and the customizable React-based Studio makes it perfect for modern stacks like Vercel. Recently, the introduction of Sanity AI Assist has been a massive upgrade. Unlike bolted-on AI, it is schema-aware and runs directly inside the Studio as a set of field-aware helpers. It can rewrite blocks, summarize text, or translate localized fields while perfectly respecting the content's structure. Additionally, the Presentation tool with click-to-edit visual previews has made the editorial experience significantly smoother for non-technical team members. Review collected by and hosted on G2.com.

Sanity is incredibly powerful but still has a steep learning curve if you are unfamiliar with GROQ or GraphQL. Pricing can also become a concern for heavy usage, high API volumes, or larger teams. Once it's set up, it's amazing, but the initial configuration requires significant developer effort compared to traditional, out-of-the-box CMS solutions. For instance, wiring up live visual previews to the front-end or building custom workflow states still requires custom coding rather than simple no-code toggles. Review collected by and hosted on G2.com.

Sanity's easy-to-implement GROQ api and endlessly configurable studio - especially preview mode - makes building custom CMS' exceptionally easy.

For whatever reason, AI Agents such as Claude Code do an extremely good job of implementing Sanity Studio changes with limited iteration. Review collected by and hosted on G2.com.

Onboarding can be fairly onerous for new developers and the Enterprise quotes we got were a bit too high for us to be reasonably able to take it, despite the benefits Review collected by and hosted on G2.com.