Actito Reviews & Product Details

Fast and easy automation possibilities ! I can test my ideas quickly, get feedback/results and try again until I find the more impactful combinations.

It's also great to have a team that answers your questions and sometimes challenges you on what you do.

Last but not least, the very powerful datamodel, necessary for advanced automation, but very difficult to manage on most other tools. Review collected by and hosted on G2.com.

At first, you could think the possibilities to connect to other tools is limited, but once you dive into it, you see your free to do whatever's best for your business. Review collected by and hosted on G2.com.

We have been using Actito for a long time and it has allowed us to use all its functions very well since it is a very powerful tool at first it took us a bit to adapt to them but after you adapt, it is very easy to use Actito until Now it has helped us to segment very well all the profiles that we have in our database and thus we totally make sure to send all the correct content to the right people One of its options that has brought us many benefits is its email creation tool since it has many editable templates which make us look very professional when creating our emails Review collected by and hosted on G2.com.

We have not had a big problem with actito since it really complies with what it promises but I would like you to add technical support by phone since so far they lack them and sometimes I would like communication by call to solve our problems Review collected by and hosted on G2.com.

1. Actito makes the effort to understand each other business. E-mail is not only marketing, templates, copywriting, but also data crunching, testing, IT & technical aspects,…

2. Thanks to supportive team, we can be agile/flexible. We innovate with templates, stimulate testing and new things.

3. The Actito tool gives us almost in real time the results and ROI of a campaign, talking about e-mail metrics.

4. We keep communicating on planning, priorities, special requests.

5. Actito team is proactive, clear, constructive & transparent on feedback.

6. Together we take the time to put everything in perspective and sit back for a quarterly review. Review collected by and hosted on G2.com.

In the first years quite a lot of turnover with account managers, this has stabilized in recent years. Review collected by and hosted on G2.com.

- La facilité et la rapidité avec laquelle les équipes marketing peuvent prendre en main l'outil, l'aspect "user friendly" n'est clairement pas usurpé, que l'on parle de routage basique ou de mise en place de scénarios plus complexes

- La disponibilité et la réactivité des équipes support

- La qualité de l'accompagnement projet et la capacité à s'adapter à nos particularités techniques et métier

- La possibilité de pouvoir évoluer et mûrir dans l'utilisation de l'outil, à son propre rythme

- La gestion de plusieurs licences utilisateurs avec différenciation des droits et accès Review collected by and hosted on G2.com.

Sincèrement pas grand chose, peut-être davantage de possibilités dans la création de templates, mais les releases étant fréquentes il y a toujours des nouveautés. Review collected by and hosted on G2.com.

Actito is a user-friendly platform, once you know the tool. Our dedicated team is reactive and helpful. Review collected by and hosted on G2.com.

Basic reporting view is available but difficult to get a full overview of our campaigns. Actito is sending us an Excel file every month to give us an overview of our campaign (e-mail sent, forms completion,...). Would be nice to consolidate everything at the same place in the tool. Review collected by and hosted on G2.com.

Actito has built a powerful tool while keeping it simple for the end user. Targeting are made simple, no technical competence required.

It really opens the doors to place the tool in marketeers hands rather than technical.

Creating scenario with its drag and drop functionnality is really simple and fast to implement.

All of these aspects allow the marketeer to focus on the business rather than the technical side of automation.

Looking at the data model, it is powerful and easily adapted to cover the needs.

We have faced highly supportive, responsive and listening team and support when exchanging about our needs/challenges, also when covering the Actito product map.

We use the tool for automated campaign, adhoc campaign and transactional communication for both email and SMS campaigns.

The solution is now fully open with API and webhooks to integrate with other service and/or automation pushing the limits of the tool a lot further.

There is a lot of functionnalities available and when bumping into the limits of the solution, until now, we always have found workarounds to go further.

Other aspects to be considered, which all are MUST HAVE

- GDPR Compliant

- Multi-lingual by design

- Excellent deliverability Review collected by and hosted on G2.com.

Actito is a great tool to make the data actionnable in automation. When it comes to display and render the customer 360° view and look at customer profile, it is old fashioned and weak.

The reporting served by default is rather limited, this can be tackled on demand.

The ability to put high level comment in scenarios would be handy but note that comments can placed in scenario components.

Seed lists cannot be easily forced in campaigns.

The user experience of the solution on mobile is weak and should be improved.

Functions enabling rather simple data formating/transformation at execution time in campaign personnalization are not available at this stage.

Because of this, we continue manage our Print DM outside of the tool to have full flexibility on output file layout and format.

Missing some integrations out of the box (e.g. Facebook) Review collected by and hosted on G2.com.

The ease of use and reliability of automation scenario, which have made our life so much easier. We already have many scenarios in progress, which allow us to improve our customer journey and to reach our customers through different channels. The analysis of the results is also made easier, thanks to the dashboards available.

The email builder tool is also a big plus: we created custom templates in collaboration with Actito, which fits to our needs. The targeting functionnality is powerful and also allows us to do A/B testing easily.

Last but not least, Actito team is very attentive to its customers and is constantly looking to improve the platform. Review collected by and hosted on G2.com.

The reporting tool might be improved: for example, enabling to save custom reports.

It would be easier if some links were made between the different platform tools. For example when creating a scenario: it's difficult to juggle between the scenarios, the targeting or segmentation and the email builder. Review collected by and hosted on G2.com.

I implement ACTITO in 3 different companies I worked for and I'm convinced that's the best platform on the Belgian Market.The team behind is TOP and the tools match my requirements. Review collected by and hosted on G2.com.

Everything is adjustable so no bad points Review collected by and hosted on G2.com.

Actito offers us the full IT package : database synchronization, fully customized email campaigns, online surveys, complex scenario automatization, detailed reporting capabilities, and much more. All that at the grasp of our marketeers that are thus able to deliver complex marketing campaigns without the help of dedicated IT resources ! Review collected by and hosted on G2.com.

We would like to do everything without using our current backdoor gates to their system, but via full public APIs. Review collected by and hosted on G2.com.

Flexibility of the integration (API that we use a lot), scenarios, triggers. In one word, all features allowing us to use Actito as an extension of our platform. Review collected by and hosted on G2.com.

Edition of data model remains difficult (though improved) Review collected by and hosted on G2.com.

You can easily make scenario's based on all different data structures. Sending emails and sms are very easy and fast. Direct integration with our cashier system. Review collected by and hosted on G2.com.

We can't create our proper e-mail content blocks in the software. This has always been developed by the team. There is a drag and drop system, but no pre-defined content blocks that can be modified in the template; Also we don't have access to the html-code.

On boarding journey for new customers is very long. Review collected by and hosted on G2.com.

Actito has mastered a difficult challenge: build a powerful and complete CRM while keeping a super user friendly platform for the end user. They have succeeded in doing this by working closely together and listening carefully to the marketers using their tool. Review collected by and hosted on G2.com.

In my opinion there is not much downside with Actito but I would say that they can still improve on the mobile version of their software. More and more marketers are working on their mobile devices so building a friendly mobile interface will probably be one of the challenges ahead for Actito. Review collected by and hosted on G2.com.

Actito's UI and ease of use allows us to decentralize digital activities throughout the business for sending their campaigns. It has some great built-in modules such as scenario management and SMS communication. One of the great point is Actito's service line and customer success. Review collected by and hosted on G2.com.

Limitations in number of users (50), the Data Warehousing Solution is very limited for snowflake data integration, and forms are not the highest standard of the market in terms of functionalities and UI. Review collected by and hosted on G2.com.

Actito is flexible as you wish. You can do lot of things.

The UX is very simple and effective. Sending a campaign or creating a complex scenario takes a few minutes. The full process to create a campaign is very short and it works well.

The data model is very powerful (relational model) and very simple to create and maintain.

The audience targeting tool is quite fantastic. Simple to use and fast to calculate. You can play with many OR and AND blocks, on different types of data: Users' Profile Information, LookUp Data Table, Actions table or Email behaviors. You can combine several dynamic targets and/or several segments already calculated.

The scenario system is well done and complete. Drag and drop triggers, emails...

Good to know, when you create your data model, you can set up some triggers to start any scenario (e.g. new purchase, new rating, updated order ...)

APIs and webhooks are useful and can save a lot of time to integrate your CRM to your website/database without complex architecture.

We also use it to manage some automated campaigns and transactional emails (as forgotten password).

The documentation is available for each user and understandable.

Finally, the main satisfaction is the Actito Team (customer success manager, sales or project manager are amazing). They are always ready to help us to find quickly as possible any solution (and always with the smile). The tool and its features are constantly improved. Review collected by and hosted on G2.com.

It is not easy to export automatically or expose data to another service as Facebook for example. It's very frustrating when you want to reach your prospects with something else than email or SMS.

Default dashboards are not complete but with some tricks we can get a lot of data and analysis. They are enough to follow your main KPIs but they should more detailed.

The last point is the templating system. It exists, but it is not the best fature. It is also impossible to import data from API (as JSON or XML) directly to your email (in a scenario for example). Review collected by and hosted on G2.com.

Actito est très intuitif. Il est facile de s'y retrouver rapidement, que ce soit pour la gestion des profils, la création d'e-mails ou même la création de scénarios automatisés.

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Il serait bien d'avoir encore plus de possibilités dans les modules de création des e-mails. Review collected by and hosted on G2.com.

The platform is easy to use and offers a lot of possibilities for us. But the biggest advantage of Actito is the support. They show a big involvement in reaching our goals. Review collected by and hosted on G2.com.

Nothing. If we have a problem, the team is helping fast to find an appropriate solution. Review collected by and hosted on G2.com.

Possibilities from the Actito-tool seem to be unlimited. We haven't had 'no' as an answer on any of our questions. The hyper-personal service is amazing. Both by phone and in live-meetings, worth every penny. Review collected by and hosted on G2.com.

No downsides encountered so far. No dislikes in the service. Review collected by and hosted on G2.com.

easy to use and very powerful "What you see is what you get" building of automated communication flow mixing direct communication channels such as email, sms, notification, voice deposit... Review collected by and hosted on G2.com.

Nothing really I dislike; New functionalities and update are regularly added to the platform Review collected by and hosted on G2.com.

Les services d'ACTITO nous permettent de réaliser une newsletter sous un format professionnel de façon intuitive et efficace. En effet, sans être des spécialistes de la communication, l'outil proposé par ACTITO nous permet en quelques heures de diffuser régulièrement des informations sur nos principales actions à une liste ciblée de personnes dans un format moderne et attrayant, puis de suivre de façon tout aussi intuitive et détaillée les résultats de notre campagne de communication. Review collected by and hosted on G2.com.

Rien en particulier; les services d'ACTITO sont excellents au regard de nos besoins. Review collected by and hosted on G2.com.

L'équipe derrière ACTITO développe un outil sans défaut insurmontable et pratique à utiliser, avec un support au TOP pour répondre à nos intégrations techniques. Review collected by and hosted on G2.com.

Ne pas savoir automatiser l'import de data dans nos dashboards Google Data Studio (mais faisable manuellement). Review collected by and hosted on G2.com.

- La disponibilité de nos Customer Success Manager et Project & Account Manager et la mise en place d'un way-of-working efficace et transparent.

- La facilité de création des emails (A-Z)

- La possibilité de créer des scenario's Review collected by and hosted on G2.com.

- Parfois le fait de dupliquer une campagne est pas 100% clean. Review collected by and hosted on G2.com.

Je trouve que la plateforme est relativement intuitive et simple d'utilisation pour des manipulations de tous les jours.

Le support est facilement joignable et disponible Review collected by and hosted on G2.com.

En revanche, il y a beaucoup de fonctionnalité pas toujours simple de s'y retrouver.

La création d'une segmentation est un peu compliquée et pour le coup pas du tout intuitive

Les reporting sont pas forcement simple à sortir d'actito pour les coupler avec notre plateforme de résultats.

lors des exports des reporting, les objets ne remontent pas. c'est un probleme sachant que les objets viennent directement d'actito.

je trouve dommage que l'outil de création d'email ne soit pas plus performant. L'outil est très basic et ne donne pas forcement la possibilité de créer un contenu qui correspond à la marque

Ce n'est pas forcement simple de suivre la délivrabilité. on est obligé de regarder email par email, alors qu'un outil de reporting général sur ce sujet serait plus simple pour l'analyse et la gestion de ce sujet. Review collected by and hosted on G2.com.

Working without a third party on all CRM projects

- direct contact with ACTITO Support for daily questions

- Client Success Manager who helps for CRM evolutions

The usability of the tool itself, it's very selfexplaining. Most processes are handled step by step in "workflows"

- the skillset of different project stakeholders can be matched, also with low CRM experience

Set up of multinational newsletters in one camapign

Easy set up of newsletter templates and content management by WYSIWYG

Content personalization in newsletter based on segmentations

Advanced segmentations without SQL knowledge

GDPR compliant

Easy connection with our main data base and other data silos per SDK/ API (e.g. for transactional mails) Review collected by and hosted on G2.com.

Reporting could be more advanced

- missing some KPI like 'total clicks', total openings to deep dive in user engagement

BUT

- basics analytics within the tool with a nice user interface

- details per xls export available

Deliverbility/ Reputation treatment has to be booked as extra service package

Creation of wholistic "user journeys" has to be done sometimes in different parts of the tool

- could be more logic, e.g. on a sketch board where all user journey parts can be combined

Personalization of German salutations with multiple customizations were not possible when the tool was presented to us (sehr geehrte Frau / sehr geehrter Herr ...) Review collected by and hosted on G2.com.

Actito permet d’augmenter l’engagement de nos lecteurs et donc notre ROI. Review collected by and hosted on G2.com.

Le coût de la licence est très élevé mais le service / l’accompagnement le justifie Review collected by and hosted on G2.com.

The user-friendliness of the tool and the speed of our Customer Success Manager in replying to our requests. Review collected by and hosted on G2.com.

The fact that we cannot use seed lists.

Targeting based on geographical area (zipcodes etc.) could be better. Review collected by and hosted on G2.com.