Content distribution software disseminates content to online audiences across a variety of communication channels, such as social networks, paid search, websites, blogs, email, and more. Content can be distributed via paid media, such as native advertising platforms, owned media, such as websites, blogs, and social channels, and earned media, such as content promotion by website visitors onto their own channels. These tools are used by content marketing teams to expand their audience reach and increase content visibility.
Content distribution software is often used alongside other content marketing tools, such as content experience software and content creation software.
To qualify for inclusion in the Content Distribution category, a product must:
Allow users to share marketing content on multiple channels (web, social media, etc.)
Target customer segments with personalized content
SocialPilot is a social media marketing automation tool that helps you in scheduling and analyzing your social media marketing activities and thereby increasing your social media efficiency and reach.