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Creative Management Platforms reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Creative Management Platforms

    A creative management platform (CMP) combines a variety of display advertising tools utilized by marketing and advertising professionals into one cohesive, cloud-based platform. These tools include ad design builders capable of making dynamic creative in bulk, cross-channel publishing, and marketing data collection and analysis. Creative management platforms employ dynamic creative optimization (DCO) to automate the optimization of ad content by differentiating users and tailoring the creative. This makes for a more personalized and powerful ad experience while increasing an ad campaign’s overall performance.

    Creative management platforms enable designers and marketing representatives to collaboratively create and manage full-scale marketing campaigns from one software solution. This allows a marketing campaign to live its lifecycle, from design to publishing, inside one platform, ensuring collaboration from all sides.

    While most CMPs can be used to create and deploy full marketing campaigns on their own, many provide functionality or integrations that allow users to concurrently utilize another cross-channel advertising software or demand side platform to provide extra channel coverage.

    To qualify for inclusion in the Creative Management Platform category, a product must:

    Include built-in ad design functionality which can be produced en masse
    Provide collaborative functions for ad design
    Produce live, data-driven dynamic creative
    Publish dynamic creative through multiple channels
    Collect and analyze marketing campaign data

    Top 10 Creative Management Platforms

    • Celtra
    • Smartly.io
    • Google Marketing Platform
    • Zeta Programmatic, Formerly Sizmek
    • Bannerflow
    • Bidalgo
    • Bynder
    • Adobe Advertising Cloud
    • Bannerwise
    • Flashtalking

    Compare Creative Management Platforms

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (264)4.4 out of 5
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    Celtra is cloud-based software for automating creative production. In Celtra, creative and marketing teams design, approve, and deliver digital creative across the ever-growing number of products, campaigns, variants, and markets. Turn to cloud-based collaboration to move faster than ever with the same resources. With Celtra, you’ll multiply your creative volume, cut costs, and out-market the competition.

    (418)4.4 out of 5
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    Smartly.io automates every step of social advertising to unlock greater performance and creativity. With over $2B annual ad spend, we partner with the world’s leading brands to drive greater performance. Our platform enables Creative and Performance teams to collaborate, produce, test and launch the best performing ads. With Smartly.io you can close the loop between planning, creating, launching and learning. You are able to move fast to scale creative testing and run your whole advertising in

    (276)4.1 out of 5

    Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

    (261)3.7 out of 5
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    Sizmek creates impressions that inspire through its people-based creative optimization platform. In the digital world, creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers. Sizmek provides powerful, integrated solutions so creative and data work together, optimizing campaigns across all media. When your messages resonate, your impact amplifies, and your business reaches new heights. Sizmek operates its platform in more than 70 countrie

    (56)4.5 out of 5
    Optimized for quick response

    Bannerflow is a Creative Management Platform (CMP) that enables in-house marketing teams to take control of their digital advertising. With our state-of-the-art and intuitive platform, designers and marketers can reduce time to market by up to 90%. Bannerflow supports a large range of digital ad formats such as: Display, Social, Video, Mobile, CRM/onsite advertising and even new channels such as DOOH. Creating personalised (DCO) and channel specific campaigns is also easily performed — resulti

    (43)4.5 out of 5
    Optimized for quick response

    Bidalgo enables marketing teams to up-level their campaign management and creative optimization across channels. Our AI-powered SaaS platform helps marketers drive growth by streamlining campaign management workflows, taking insights-driven decisions and optimizing, analyzing and producing ad creatives at scale.

    (151)4.5 out of 5
    Optimized for quick response

    Bynder helps over a million creative, branding, and marketing professionals accelerate the creation of video and other content, get the right assets to the people and systems that need them, and ensure brand compliance. A G2 Leader in Digital Asset Management for 2020, Bynder is used by brands like Puma, Spotify, TED, and Five Guys to get content and campaigns to market faster and accelerate the end-to-end creative content lifecycle. === Bynder Digital Asset Management modules and functionalit

    (85)3.7 out of 5

    The Media Optimizer is a digital marketing optimization solution that helps you forecast the best mix of search, display and social ads based on your budget and automates the execution of your media plan.

    (36)4.5 out of 5
    Optimized for quick response
    Entry Level Price:€249 /mo 1 user

    Bannerwise is a creative management platform that enables advertisers and agencies to build, publish and optimize digital ads at a large scale. By simplifying and automating digital ad production, we unlock the full potential of digital advertising. Bannerwise has integrations with the most common Demands-side-platforms (DSPs) and is perfect for any marketer, designer, campaign manager or consultant who wants to step up their digital advertisement game and get more out of their efforts in less

    (19)3.7 out of 5

    Flashtalking is an independent ad serving and attribution technology company, providing best-in-class digital advertising products, service and support for advertisers, media buying and creative agencies. We facilitate the management, delivery and analytics for all digital advertising channels across desktop and mobile.

    SteelHouse provides software for brands, agencies, and direct marketers. The SteelHouse Advertising Suite gives brands worldwide everything they need to run retargeting, prospecting, and branding campaigns across all devices and channels — including Connected TV. Brands can view their audience data in real time, create unlimited segments, build beautiful dynamic creative, and track their performance with the most comprehensive, fully-customizable reporting suite in the industry. SteelHouse Conn

    (7)3.5 out of 5

    Netsertive provides digital marketing technology and campaign management for location-based businesses. We measure our success by driving the highest quality leads and appointments with unmatched efficiencies in speed and cost. Over 1,500 brands partner with Netsertive’s dedicated teams serving healthcare providers, automotive dealers, local businesses, and publishers. Founded in 2009, Netsertive is headquartered in the Research Triangle Park tech hub near Raleigh, North Carolina with an off

    (16)4.8 out of 5

    AdPushup is a revenue optimization platform that helps web publishers sustainably grow their advertising revenue by using a combination of cutting-edge technology, premium demand partnerships, and proven ad ops expertise. AdPushup is a Google Certified Publishing Partner and an IAB Member.

    (6)4.5 out of 5

    Spirable is a dynamic creative and video platform that empowers brands and agencies to create, scale and optimise highly relevant and personalised video content across social, CRM, messenger and display channels. Spirable’s pioneering self-serve technology connects hundreds of unique data integrations with on-brand templates to create thousands of uniquely tailored videos that resonate deeply and drive action from awareness to conversion and loyalty. Resulting in increased ROI and decreased cost

    Ad-Lib is an end to end creative marketing solution or CMP for brands to store, deploy and optimise all their advertising creative with less cost, less time and less effort. Ad-Lib sits at the intersection of all creative, marketing and advertising technology, allowing all digital creative to be built out, targeted, distributed, optimised, and reported on - all from within a single integrated platform. Ad-Lib makes the process of deploying creative testing and targeting strategies for Program

    (13)4.5 out of 5

    Flexitive is revolutionizing design. Using advanced responsive design technology, Flexitive empowers teams to quickly create master designs that adapt to unlimited sizes, that can be exported as HTML5, video (mp4), animated GiF, or static image (jpg) - for every channel. Enterprise accounts can share libraries with other partners, create automated variations, connect design elements to data feeds and more. Whether you are a freelancer, agency or brand of any size, there is a Flexitive license

    (1)4.0 out of 5

    Adacado is the easiest, most intuitive digital advertising solution available. Save time, save money, and do it all yourself. The future of advertising is DIY.

    (1)5.0 out of 5

    Adaptive Campaigns offers real-time data-driven creative advertisement campaigns.

    (1)5.0 out of 5

    Adtile enables advertisers to create motion and video advertisements.

    (1)3.0 out of 5

    Adzymic is a dynamic creative management platform that provides end to end solution for media agencies, advertisers, the creation of ad units to campaigns set up, launch and optimization.

    (1)3.5 out of 5

    For brands with hundreds or thousands of locations, Balihoo software tackles the daily administrative tasks of local paid search and display so that you can focus on optimization. Leveraging innovative technology, rather than spreadsheet uploads, the Balihoo engine runs continuously, ensuring that your campaigns stay relevant, active, and data-informed, long after setup. Imagine combining your location list with creative templates to produce thousands of localized display ads in minutes. Combi

    (1)4.0 out of 5

    Bonzai Digital is a cloud based do it yourself creative management platform that allows you to build high impact & engaging programmatic creatives. Make digital advertising smarter, better and faster with Bonzai's rich media formats & features. Deliver bigger & better across devices with our range of standard and customised high impact formats like TruSkin, ScrollX & Portal. Get complete measurement metrics with Bonzai's analytics; improving effectiveness & reducing time and

    (1)4.0 out of 5

    Provides a wide selection of tools and templates giving you complete control over every step of the production process resulting in truly responsive cross-platform rich media ads.

    (1)2.5 out of 5

    Flite offers a technology platform to empower professional advertisers to deliver ads that live up to the expectations of their audience

    TACTIC™ Real-Time Marketing is a creative management platform designed to help automate the production and publishing of digital ads and creative content.

    Thunder Creative Management Platform (CMP) is a digital marketing solution for cross-channel creative development. Thunder CMP enables brands to better personalize ads to customers wherever they spend their time digitally.

    0 ratings

    The ADEX marketplace is our solution to actively distribute various of your data without inventory enforcement by having just one central point of contact: our platform. Use standard segments or customized audiences you want to share.

    0 ratings

    Ad Layer is basically an online tool where your designers can build ads and change the content without any coding knowledge. Sometimes it might be just one ad, but often it’s twenty different formats or sometimes even hundreds of ads in thirty different formats and ten languages. Doing all these by hand takes time, trust us, we used to do this. So we created Ad Layer to do this for you. Not completely automatically as we don’t trust AI enough to let it design according to your brand book, but

    0 ratings

    AMR is an independent mobile mediation tool to maximise the ad revenues of mobile app and games.

    0 ratings

    Admotion Marketing Platform is a cutting-edge optimization system developed for reaching the best ever possible return on performance ad spend through science, technology and infrastructure.

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    Check out the G2 Grid® for the top Creative Management Platforms products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
    High Performers
    Contenders
    Niche
    Google Marketing Platform
    Bynder
    Adobe Advertising Cloud
    Zeta Programmatic, Formerly Sizmek
    Flashtalking
    Bannerflow
    Celtra
    SteelHouse
    Bannerwise
    Bidalgo
    Smartly.io
    Market Presence
    Satisfaction