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Best Creative Management Platforms

A creative management platform (CMP) combines a variety of display advertising tools utilized by marketing and advertising professionals into one cohesive, cloud-based platform. These tools include ad design builders capable of making dynamic creative in bulk, cross-channel publishing, and marketing data collection and analysis. Creative management platforms employ dynamic creative optimization (DCO) to automate the optimization of ad content by differentiating users and tailoring the creative. This makes for a more personalized and powerful ad experience while increasing an ad campaign’s overall performance.

Creative management platforms enable designers and marketing representatives to collaboratively create and manage full-scale marketing campaigns from one software solution. This allows a marketing campaign to live its lifecycle, from design to publishing, inside one platform, ensuring collaboration from all sides.

While most CMPs can be used to create and deploy full marketing campaigns on their own, many provide functionality or integrations that allow users to concurrently utilize another cross-channel advertising software or demand side platform to provide extra channel coverage.

To qualify for inclusion in the Creative Management Platform category, a product must:

  • Include built-in ad design functionality which can be produced en masse
  • Provide collaborative functions for ad design
  • Produce live, data-driven dynamic creative
  • Publish dynamic creative through multiple channels
  • Collect and analyze marketing campaign data
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Creative Management Platforms reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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Results: 39
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    Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

    Celtra
    (122)4.3 out of 5
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    Optimized for quick response

    Celtra's Creative Management Platform is a cloud-based, self-service software for managing the entire creative lifecycle of digital advertising - improving advertising effectiveness while reducing operational costs. It offers cutting-edge features for making unique brand experiences for display, video and native formats, and deploys them flawlessly across all channels and devices (mobile, tablet, desktop). The platform offers detailed data for analysis and sophisticated tools for testing and optimization to maximize return on ad spend.

    Sizmek
    (241)3.7 out of 5
    Optimized for quick response
    Optimized for quick response

    Sizmek creates impressions that inspire through its people-based creative optimization platform. In the digital world, creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers. Sizmek provides powerful, integrated solutions so creative and data work together, optimizing campaigns across all media. When your messages resonate, your impact amplifies, and your business reaches new heights. Sizmek operates its platform in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC, and connecting more than 20,000 advertisers and 3,600 agencies to audiences around the world, serving over 2.3 trillion impressions each year.

    The Media Optimizer is a digital marketing optimization solution that helps you forecast the best mix of search, display and social ads based on your budget and automates the execution of your media plan.

    Flashtalking is an independent ad serving and attribution technology company, providing best-in-class digital advertising products, service and support for advertisers, media buying and creative agencies. We facilitate the management, delivery and analytics for all digital advertising channels across desktop and mobile.

    SteelHouse provides software for brands, agencies, and direct marketers. The SteelHouse Advertising Suite gives premium brands worldwide everything they need to run retargeting and prospecting campaigns through display, mobile and social – all with complete control and total transparency. Brands can view their audience data in real time, create unlimited segments, build beautiful dynamic creative, and track their performance across all devices with the most comprehensive reporting suite in the industry.

    Founded in 2010, Bannerflow is a Creative Management Platform (CMP) that enables in-house marketing teams to take control of their display advertising. Bannerflow is cloud-based software that lets teams design, scale, publish, analyse, personalise, and optimise display campaigns. Bannerflow’s CMP allows brands to manage the entire campaign lifecycle, from start to finish, across languages, formats, and markets – with full transparency over cost and performance. Bannerflow has been named as one of Europe's fastest growing tech companies. It has been on the Deloitte Tech 50 for three years straight, on the Financial Times FT1000 for three years in a row, and has also been awarded Mäster Di Gasell status. In total, 3,000 people view a Bannerflow ad online each second all over the world.

    For brands with hundreds or thousands of locations, Balihoo software tackles the daily administrative tasks of local paid search and display so that you can focus on optimization. Leveraging innovative technology, rather than spreadsheet uploads, the Balihoo engine runs continuously, ensuring that your campaigns stay relevant, active, and data-informed, long after setup. Imagine combining your location list with creative templates to produce thousands of localized display ads in minutes. Combine your master keyword list with local attributes for automatic keywords lists for each location. Use data triggers to determine which locations and campaigns run each day, employing true set-it-and-forget reliability. Balihoo users spend 90% less time performing account setup and campaign maintenance. Experience CTR double the industry average and average CPC as low as $0.25. Balihoo customers have seen 500% increases in CTR and 94% decreases in CPC within the first 2 weeks.

    Bonzai Digital is a cloud based do it yourself creative management platform that allows you to build high impact & engaging programmatic creatives. Make digital advertising smarter, better and faster with Bonzai's rich media formats & features. Deliver bigger & better across devices with our range of standard and customised high impact formats like TruSkin, ScrollX & Portal. Get complete measurement metrics with Bonzai's analytics; improving effectiveness & reducing time and cost of the campaign.

    Flite offers a technology platform to empower professional advertisers to deliver ads that live up to the expectations of their audience

    Mixpo is a digital advertising company that combines technology with human expertise to improve how publishers sell, produce and manage superior digital ad campaigns. Our technology makes it easy to create video, mobile, social, and rich media ads that engage audiences and deliver more value to advertisers. Our people provide the tools and expertise to streamline campaign management and boost digital sales so our customers–which are among the world’s most influential publishers–can continue to provide free access to quality information.

    Thunder Creative Management Platform (CMP) is a digital marketing solution for cross-channel creative development. Thunder CMP enables brands to better personalize ads to customers wherever they spend their time digitally.

    Adacado works with brands and their agencies to create and deliver personalized, relevant ads at scale

    Adaptive Campaigns offers real-time data-driven creative advertisement campaigns.

    The ADEX marketplace is our solution to actively distribute various of your data without inventory enforcement by having just one central point of contact: our platform. Use standard segments or customized audiences you want to share.

    AMR is an independent mobile mediation tool to maximise the ad revenues of mobile app and games.

    Admotion Marketing Platform is a cutting-edge optimization system developed for reaching the best ever possible return on performance ad spend through science, technology and infrastructure.

    AdPushup is an ad optimization solution to optimize ad layouts and stack setup forhigher CTR, viewability and improved visitor experience

    Adtile enables advertisers to create motion and video advertisements.

    In understanding the growing demand of different campaigns, ADVANTAGE DIALER provides all the features needed to successfully run any campaign.

    Adverticum AdServer is an ad serving solution that minimizes the campaign administration and maximizes the inventory monetization.

    Adzymic is a dynamic creative management platform that provides end to end solution for media agencies, advertisers, the creation of ad units to campaigns set up, launch and optimization.

    Agil Technologies provides agility, a collaborative platform that manages all marketing activities and connects all players and technologies

    ClearReports, a single platform to manage online marketing activity across multiple channels, countries and currencies, integrate with all aspects of a business.

    Provides a wide selection of tools and templates giving you complete control over every step of the production process resulting in truly responsive cross-platform rich media ads.

    Contactlab is a digital direct marketing company providing solutions for newsletter monitoring and other web-based communications and contact strategies.

    Enstigo is an ad creation and collaboration platform.

    Enterprise Aurora benefits an array of organizations and teams

    Klobic is a plataform that create static, animated, and interactive smart banners.

    StreetSmart has one mission: to get you the highest-possible return on your ad spend. In addition to programmatically optimizing to your company's unique KPIs, the platform reveals hidden opportunities and performance insights, allowing you to scale your campaigns efficiently. StreetSmart is a comprehensive technology platform combining four key elements:

    New Engen is a multi-channel digital marketing platform that empowers marketers to drive results and scale customer growth.

    A single programmatic platform that enables advertisers to create, activate, measure and optimise brilliant brand campaigns at scale.

    SteelHouses CTV advertising allows brands to target their audience during premium, ad-supported shows provided by well-known networks.

    TACTIC™ Real-Time Marketing is a creative management platform designed to help automate the production and publishing of digital ads and creative content.

    TrafficHaus is an ad serving platform that gives publishers and advertisers control of their inventory and investments.

    With our SaaS solution you can create, manage, distribute and optimise dynamic video ads for online video, Digital out of Home and Facebook & Instagram.