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Content Experience Platforms reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Content Experience Platforms

Content experience platforms enable companies to create personalized experiences geared toward audience engagement. These tools first provide features focused on the centralization and organization of marketing assets via tagging and categorizing based on audience or use case. Once content is organized, content experience products offer personalization functionality to create custom experiences for audiences with the intent to generate specific business outcomes. These outcomes can include capturing leads, scoring leads, or driving people to a contextual call to action, among others. Content experience platforms can also offer distribution features and analytics to track content performance and audience insights. Used by content marketing teams, these tools help businesses drive true value from their content and interactions with audiences, pushing them to actively engage.

Content experience platforms are often used alongside other content marketing tools, such as content creation software and content distribution software.

To qualify for inclusion in the Content Experience category, a product must:

Enable companies to aggregate assets in a repository, with tools to segment and organize content for various use cases, audiences, and accounts
Offer templates to customize and design personalized content experiences
Contribute to conversion via lead forms, personalized recommendations and CTAs
Provide metrics on how content is performing, including audience insights

Top 10 Content Experience Platforms

  • Showpad Content
  • ON24
  • ClearSlide
  • Uberflip
  • PathFactory
  • Outgrow
  • Paperflite
  • Tiled
  • Setka Editor
  • Triblio

Compare Content Experience Platforms

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(829)4.6 out of 5
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The Showpad Sales Enablement Platform unifies sales content management, training, and coaching into a single user experience. With Showpad Content, one of the pillars of the Showpad Sales Enablement platform, we have helped countless customers bridge the gap between sales and marketing by creating one centralized location that lets sellers discover, present, and share the latest, on-brand content in visually engaging experiences. For marketers, Showpad delivers bottom-of-funnel insights so tea

(745)4.3 out of 5
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The ON24 Digital Experience Platform makes it easy to create, scale and personalize engaging experiences that drive measurable business growth. Today we are converting millions of prospects to buyers for thousands of companies, enabling our customers to monetize engagement. Through ON24 webinar, virtual event, multi-media experiences, we provide a system of engagement for audiences to choose and accelerate their own journeys. ON24 customers then turn that engagement and interest into actionable

(477)4.1 out of 5

We aspire to make every customer interaction successful. Every email, every meeting, and every presentation should be amazing. ClearSlide provides a complete Sales Engagement Platform that combines content management, integrated communications, engagement analytics, and guided selling to power dynamic engagement with buyers and maximize your existing CRM investment. ClearSlide customers achieve higher seller productivity, increased sales management effectiveness, and stronger customer-facing me

(148)4.2 out of 5
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We believe content is the most effective way to ignite meaningful relationships. But even the greatest content must be combined with a remarkable experience to reach its full potential. Uberflip is a content experience platform that aggregates all of your content (blog articles, eBooks, videos, whitepapers and more) so you can create, manage and optimize tailored content experiences for every stage of the buyer journey. By providing marketers with the tools they need to boost engagement, gene

(93)4.4 out of 5
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With consumerized B2B buyers doing more of their own independent research than ever before, it’s critically important that marketers empower them with the educational content they need to progress forward in their search. PathFactory delivers an on-demand experience for B2B buyers, enabling them with the most relevant information at every step of their unique journey. By allowing buyers to binge-consume content, marketers remove friction and create more qualified leads, faster. Content Insight:

(222)4.8 out of 5
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Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over 300 pre-made content pieces and funnels tha

(63)4.8 out of 5
Entry Level Price:$30 a month per user

Paperflite is the leading marketing collateral and sales enablement software which allows sales and marketing teams to organize, distribute and share their content. With Paperflite, track your content across its entire journey, get deeper insight into what works best when and know how your prospects engage with your content on multiple channels, so you can instantly engage with hot leads and nurture cold ones. With Paperflite's real time engagement analytics, know how end-users interact with th

(196)4.3 out of 5
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Tiled is a microapp platform that transforms your static content into engaging interactive experiences, enabling viewers to choose their own path through your content. Simply import your design assets, including images, video, and audio, into our intuitive builder to assign interactive elements and publish to your team for instant viewing on desktop and mobile devices. With Tiled, you can create an unlimited number of public and private microapps equipped with security, permissions and user m

(33)5.0 out of 5
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Entry Level Price:$150 per month

Setka is helping content teams collaborate and grow their business by elevating content experiences no matter where they are. Writing up a post and getting someone to click through an ad or search result is only the first step—the real challenge is getting them to engage with content long enough to convert. This is the problem we are solving by using data science and content design expertise to allow teams to optimize for content experience while staying agile and efficient enough with their sp

(111)4.3 out of 5
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Triblio’s Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Triblio combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores the level of interest each account has in making a purchase. With Triblio, customers like JDA, Ato

(110)4.6 out of 5
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The Skyword360 platform puts content at the core of all marketing activities. Skyword360 is designed to ensure all cross-channel planning, content creation, and activation aligns with an enterprise's overall content strategy and marketing goals. With this content-centric approach, marketing leaders are empowered to create unique and aligned customer experiences that differentiate their brands and drive measurable results. Skyword360 provides tools for all of the essential elements of content ope

(40)4.6 out of 5

Foleon’s leading Content Experience Platform (CEP) empowers business teams to create engaging and intelligent content experiences at scale. Organizations use Foleon to produce personalized content for every stage of the customer journey and give buyers the flexibility to self-educate and consume content at their own pace. Our intuitive drag & drop editor and powerful templating engine provides sophisticated design capabilities while dramatically reducing complexity, enabling increased con

(32)4.8 out of 5

Hushly is content engagement, lead conversion and lead enrichment platform powered by AI. Hushly delivers an all-in-one solution for B2B marketers to increase lead conversions along with lead quality. Our software improves the user experience and offers marketers the opportunity to personalize the web visitor’s abandonment, mobile experience, or ungated content exploration through multiple dimensions using any combination of AI-based models, rule-based systems, and 3rd party intent data i

(25)4.7 out of 5

Contentools help business plan, create, distribute and analyze content at scale through an intuitive and integrated content marketing automation platform and a database of talented content professionals (writers, designers, editors, managers, translators). With the cloud-based Contentools CMP, companies and marketing agencies can brainstorm and approve their editorial lines, create content for blogs, social media, and emails, organize and publish through an integrated drag-and-drop editorial cal

(68)3.6 out of 5

Percolate gives organizations the power to control all aspects of the marketing lifecycle. Percolate offers solutions to introduce visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content. The world's largest enterprises — including Mars, UPS, American Express, Eaton, VMware, and Rockwell Automation —use Percolate to create a coordinated customer experience, reduce production costs, and understand marketing impact.

(146)4.4 out of 5
Optimized for quick response
Entry Level Price:$15 month

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, ema

(15)4.6 out of 5

TechValidate is a software solution that helps you tap into your broader customer base to identify customer advocates at scale to collect and transform customer feedback into compelling 3rd-party validated case studies, testimonials, stats, and more.

(17)4.2 out of 5

Turtl makes creating and publishing interactive content a piece of cake. Backed by psychology and designed for data-driven businesses, Turtl helps you create content people actually read - and then gives you insight into how they read it. Designed for the reading brain The only digital format rooted in psychology, designed to keep reader attention. Goodbye production bottlenecks Everyone has the freedom to create, no professional design abilities needed. Data and insights you can act on Th

(35)4.5 out of 5

Mintent is the only Content Marketing Platform with Analytics built exclusively for content marketers. Mintent lets your team create, manage, and measure all of your marketing projects in one place. The simple yet sophisticated platform helps marketers more precisely align messages with customer buying cycles, manage concurrent editorial calendars and content marketing workflows to achieve higher returns on their content investment. Customers include CenturyLink, NYU, Allegion, Premier Inc., and

(22)4.0 out of 5

Oracle Content Marketing, formerly Compendium, is a content marketing platform that allows you to create brand equity through compelling content, placed across multiple channels cost-efficiently, and into the minds of the audience members you want to reach.

(57)4.0 out of 5
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SnapApp is an interactive content creation platform that enables marketers to boost results by 2-3x across all their existing marketing programs. SnapApp empowers marketers to create, deploy, manage, and measure a wide range of interactive content across multiple channels, with full customization and design control to ensure content looks great on any device. Rather than one more thing to do, SnapApp lets you do more with what you already have – and get better results. SnapApp customers include

(26)4.0 out of 5
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Live is the leading real-time live events, reporting, and social engagement platform. When things are happening fast, real-time updates are the best way to cover an event and Live is the perfect platform for it! Media, publishers, and corporations use Live to provide real-time updates, curate social media streams, and deliver live content experiences during sports games, corporate events, breaking news, and much more. Create live blogs, Q&As, pinboards, and scoreboards, and enhance viewe

(75)4.6 out of 5
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Everyday email, evolved. Opensense is the layer on top of your business email that lets you get more value from your everyday communication. When someone in your company sends an email, they’re now able to tap into three incredible features. The first is a perfectly branded, totally compliant email signature. The second is a banner ad for content or events tailored specifically to the recipient. The third is the world’s most advanced email engagement tracking including video replay and heatmap

(30)4.0 out of 5

It’s frustrating when you produce great marketing content and it still misses the mark. With Atomic Reach's actionable insights by your side, you save time, produce better content and deliver incredible results. Atomic Reach is a content intelligence platform that helps marketers and agencies create personalized marketing communications that drive more leads and customer loyalty.

(47)4.6 out of 5
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Vev is a collaborative, visual editor for creatives to build interactive websites.

(206)4.0 out of 5
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Ion, by Rock Content, is a content experience platform that empowers marketers to engage, target, and convert higher quality leads using a code-free, data-driven solution. • Get a FREE content assessment when you talk to Ion today • Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours. Build brand awareness, increase conversions and lead generation enriching your contact database with declared, high intent

(57)4.5 out of 5

Founded in 2009, Joomag is the all-in-one digital publishing platform to create, distribute, engage and measure interactive digital publications. Headquartered in San Jose, CA, the company delivers a unique, solution-based approach with its powerful flagship Crater™ Editor. Over 500,000 businesses both large and small are already creating, distributing, tracking, and monetizing their online content from a central platform, streamlining workflows and becoming more productive in the process.

(7)4.6 out of 5

Zoomforth allows the modern enterprise to build beautiful, no-code websites for everything from digital sales proposals to recruitment postings. What problems do we help you solve? 1.) Speed to market - Create mobile-friendly sites quickly & easily with drag & drop functionality 2.) Cost / efficiency - No need for expensive resources like web developers or designers 3.) Personalization - Simple to customise for compelling customer experiences 4.) Branding - In-built brand guidelin

(20)3.7 out of 5

Right context. Right content. Right customers. Maximum engagement.

(6)4.7 out of 5
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Visually is a creative marketplace that connects businesses with vetted creative professionals to create compelling content through an online collaboration platform and a well-defined, proven process. Content is delivered to our customers from our 1000+ talent network members who are vetted through a combination of talent education (Rock University), our identity, and reputation rating algorithms. The expertise of our talent pool allows us to deliver complex projects to mid-market and enterpris

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Check out the G2 Grid® for the top Content Experience Platforms products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
High Performers
Oracle CM
Atomic Reach
Showpad Content
GrowthHackers Workflow
Setka Editor
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Learn More About Content Experience Platforms

What is Content Experience Platforms?

Content experience platforms provide a platform where content is structured and personalized in a way that allows customers to engage with content and improves their interaction with the company. This software focuses on creating custom experiences for audiences by offering personalization functionality. This personalized content helps to drive business outcomes like driving lead acquisition and conversion. Content experience platforms impact customer engagement and helps in streamlining a buyer’s journey by allowing leads to advance their own journeys at their ideal pace.

Content experience platforms are often part of a company's customer experience and digital experience strategy. The content experience created influences in retaining or converting customers by making a brand cohesive throughout the customer experience. Content experience platforms help companies track the time consumers spend with each content asset, and then trigger the next best action in the buyer’s journey.

Key Benefits of Content Experience Platforms

  • Enables businesses to create personalized content experiences geared toward audience engagement and offers tools to centralize and organize marketing assets via tagging for its audiences
  • Provides metrics on how content is performing, including content engagement metrics like the amount of time a company's accounts, contacts, and leads spent on all marketing content, thus offering the ability to personalize the buying experience to increase content engagement

Why Use Content Experience Platforms?

Content experience platforms help businesses implement account-based marketing strategies, improve sales and marketing alignment, and also assist with content or product recommendations. Dynamic content creates more personalized, one-to-one sales experiences for each consumer and helps businesses centralize and organize content in a repository.

Lead conversion — Content experience platforms contribute to lead conversion via lead forms and personalized call to actions (CTAs). This software also focuses on lead analysis by prioritizing leads through market insights and account-level insights.

Increased brand authority — Brands generate and distribute various kinds of content for their customers across an abundance of channels. Utilizing content experience platforms improve credibility and reputation for a brand. With this content-centric approach, marketers focus more on creating unique customer experiences, which differentiates their brand from others and helps businesses drive true value from their audiences.

Who Uses Content Experience Platforms?

Content experience platforms provides a platform where marketers are given the ability to create and control content experiences. Marketers use tools that help generate leads, boost engagement, and improve demand generation. Content experience platforms help overcome problems like cumbersome landing pages by creating curated content experiences to drive sales for the company.

Marketing teams — Content marketers use content experience platforms to involve their audience by branding and nurturing leads to ensure consistent customer experiences. Content marketers rely on metrics like audience insights to understand how their content is performing. Content marketers are able to add value to their social media strategy by personalizing content with the help of content experience platforms. Additionally, demand generation marketers use content experience platforms to support their company’s growth opportunities by identifying prospective customers through content. This software helps marketers to focus on lead conversions and sales cycles which ultimately increases the growth opportunities of an organization.

Content Experience Platforms Features

Common features for content experience platforms include the following:

Content curation tools — Content experience platforms helps companies create personalized curated content for customers and prospects to generate specific business outcomes. An ideal content experience platform bridges the gap between sales and marketing so that content is produced in a collaborative process. Content experience platforms offers features to curate and share third party content, as well as schedule content so that it is accessible by multiple users. Content curation tools help businesses drive true value by providing relevant content to its prospects.

Audience targeting — Audience targeting allows companies to help prospective customers by delivering personalized experiences based on their interests. Content experience platforms help data-driven content marketers to engage the target audience by providing them digital, personalized content. It enables marketers to create digital experiences for every stage of the buyer journey. To boost content performance and content quality, it is important to create engaging content for a specific target audience as it helps to increase conversions.

Search engine optimization (SEO) tools — Centralizing content by category or topic makes it easier to organize content. SEO brings in traffic that takes less effort and time, thus making it convenient for buyers to find their desired pieces of content. SEO helps to transform the content which is viewed online by increasing search engine result rankings. It makes it easy for users to find relevant content that they are interested in.

Personalization — Content experience products offer personalization functionality to create custom experiences for audiences to impact desired business outcomes. Personalization helps dynamically serve content and calls to action.

A/B testing — A/B testing is one of the most important ways to optimize website funnel in digital marketing. To achieve a higher conversion rate, businesses should optimize their content on the website to its maximum potential. Optimizing content on the site leads to websites getting good traffic and converting more visitors. Marketers use A/B testing to deploy different versions of digital content like a call to action (CTA) or images and track the conversion rate provided by them. Adding conversion focussed content to the site also helps to improve user experience by making visitors spend more time on the website. To attract target buyers and generate high-quality leads, marketing teams put relevant content on their website which results in delivering personalized experiences to each visitor.