What do you like best?
Love base templates to structure and showcase brand, helps you to share and unify brand identity through stakeholders, team, customers or press.
What do you dislike?
Free version link for sharing is long and ugly, even for a free account that's a shame.
Recommendations to others considering the product
If you want to provide public access to customers, collaborators, press and other business individuals, to your brand style this is a nice place to start, there's a free plan so you can try some features and even have a public URL to share your styles.
What business problems are you solving with the product? What benefits have you realized?
I've manage to convince our clients to use Frontify, and they are happy, their providers clients always get the brand as its and styles is coherent everywhere, Frontify helps them to follow close brand guidelines and feeling.