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Frontify Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Frontify Media

Frontify Demo - DAM
Go beyond asset storage. Organize, tag, and track all your brand content while integrating it with collaborative workflows and templates that amplify creativity and consistency.
Frontify Demo - Brand guidelines and portals
Centralize your guidelines in secure portals that manage all your brands and bring scalable consistency and clarity to every team.
Frontify Demo - Templates
Keep your teams agile with templates that help marketers create on-brand content while designers can focus on high-value campaigns.
Frontify Demo - AI
Streamline brand inquiries and ensure compliance: Get immediate answers and maintain consistent messaging with the AI-powered Brand Assistant.
Frontify Demo - Integrations
Reduce silos by connecting your brand portals with the tools your teams rely on.
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Frontify Reviews (207)

Reviews

Frontify Reviews (207)

4.5
207 reviews

Pros & Cons

Generated from real user reviews
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Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"Centralized Brand Management Made Easy, But Can Be Overwhelming with Large Asset Libraries"
What do you like best about Frontify?

How Amazingly it brings everything together in one clean and intuitive platform. It is beneficial for teams who are looking for streamline their brand management. Frontify helps in centralizing design systems, guidelines and assets in that way which makes collaboration smooth and keeps everyone on the same page. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

As there are huge number of features and if you are new to this platform so it can make difficult for you to know where to start and also it takes time to get use to layouts and navigation. Review collected by and hosted on G2.com.

Verified User in International Trade and Development
UI
Enterprise (> 1000 emp.)
"A Central Hub for Brand Consistency and Marketing Efficiency"
What do you like best about Frontify?

At BSI, we use Frontify as our central platform for managing Brand and Marketing assets. I love how easy it is to find, share, and use brand approved assets across different projects. The visual interface is clean with accessible guidelines and editable formats. It really helps in storing and organising logos, templates, images, and brand guidelines in one easy to access space. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

As our assets library grow, finding specific assets can take longer than expected. Better search filters and metadata options would make that easier. User roles could also be more granular for managing access and editing rights. Review collected by and hosted on G2.com.

Verified User in Computer Games
AC
Enterprise (> 1000 emp.)
"Finding a platform to accommodate an entire studio's needs"
What do you like best about Frontify?

The Frontify Guidelines set the industry standard for brand portals in terms of front-facing consumer view and user experience. They're highly customizable and they're constantly coming up with new features. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

The split between front-end and back-end is confusing for users. Adding users is difficult since you have to add them on the individual library/project/guideline level and not just an overall invitation. Creating groups helps with this issue, but it's still a bit of a workaround. The only way to implement targets for better security is on the front-end, which is nice, but that feature doesn't exist for the back-end, namely in Projects. I'd like the option to add targets or a feature that allows me to hide assets from certain or all users invited to a Project. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thank you for your review of our platform. We are glad you find it beneficial to create a single source of truth and appreciate your thoughts on user access. if you haven't already, I recommend connecting with your CSM to see if there is anything you're missing in regards to adding users (also sharing a helpful article below 😉). You can also look forward to some exciting new customization options that should resolve some of your concerns about the "white space." Your feedback is invaluable to us and we are always looking for ways to enhance our product like this. Thanks again for taking the time to share your thoughts. - Max from Frontify

See how Frontify improved
Verified User in Marketing and Advertising
AM
Enterprise (> 1000 emp.)
"Great for Brands, Not a Canva Replacement"
What do you like best about Frontify?

Frontify offers a great platform to organize a brand guideline system, that can be frequently updated and added to. Everyone who views it will be able to see the most up to date version of our brand guidelines, rather than keeping an outdated PDF guide. The templates feature does provide a significant level of control, keeping our visuals quite locked down so nobody can create off-brand items. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Frontify is not a replacement for Canva, like we were led to believe. Many of the ease-of-use features in Canva are not present in the template editor on Frontify. For example, I cannot edit the size of a text box on a template within the editor, I must re-upload the entire template to do that. I cannot add additional typefaces to a template without using a significant workaround sequence. The interface is clunky and slow. I would not recommend switching away from Canva unless you are using only a small amount of templates.

In addition, though we are a large account, our feature requests and bug submissions are rarely addressed in a timely manner. Despite talking directly to our account representatives it's like our issues just go into a black hole and we never hear about them again. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thank you for reviewing Frontify. We're glad you find it helpful for organizing your Brand Guidelines and assets. We apologize if the Templates aren't as expected. We view Canva as less of a competitor and more of a partner, and are actively working on an integration with them as we speak. I'll share a link from Canva below on how we currently collaborate with them. Rest assured, we're always looking for ways to improve our platform and make it even easier and Templates are no exception 💜 Thank you for your feedback. - Max from Frontify

See how Frontify improved
Olivia H.
OH
Marketing Coordinator
Mid-Market (51-1000 emp.)
"Very much enjoy utilizing frontify"
What do you like best about Frontify?

Frontify is a great tool for having all our brand assets in one place. It's great at organizing and creating cohesive tool kits for certain marketing activities and our rep is super helpful and gives us all of the updates we need. It's very easy to use, intuitive and clean. love the features like tagging/being able to edit metadata and the uplaoding process is great and makes sense Review collected by and hosted on G2.com.

What do you dislike about Frontify?

there are a few issues we have found, there are new parts of frontify being added all the time so sometimes existing ways of working become broken because of that and we have to figure out a different way of doing this. The customixe/template feature sometimes has issues and we have run into several complaints from people that say that things occasionaly stop working. Review collected by and hosted on G2.com.

Cameron E.
CE
Creative Design Coordinator
Mid-Market (51-1000 emp.)
"The best data asset management platform we've used so far"
What do you like best about Frontify?

Frontify is easily the best and most consistent data asset management platform that we've used here at AEG to date. It was very easy to implement for our team once we familiarized ourselves with the platform, and it's been very easy to integrate our assets as needed. We love the ability to use metadata and tags as well as its ability to restrict access to specific folders for certain users in our company. It's been easy to find our assets from the search and we use it on a daily basis at this point! Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Initially, it was definitely a learning curve to learn how to properly use and set up the platform for our team, but once we got the hang of it, it's been easy to maintain since. One con is that there isn't always a preview for certain file types (such as .pptx), but I know updates are to come! Review collected by and hosted on G2.com.

Ligya  B.
LB
Content Creator
Enterprise (> 1000 emp.)
"Simplyfying creative's lives"
What do you like best about Frontify?

I use frontify on a Daily basis as a content creator and, having a one stop shop for all assets it probably the best thing about this tool. Absolute time saver, It's super easy to search and navigate, friendly interface which makes it simple for anyone to use even if you're not a creator. I've had a few questions at some point and the customer support was super fast no responding me aswell as fast to help me providing a solution. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

I'd like to have more visibility when new stuff are added to the platform :) Review collected by and hosted on G2.com.

George A.
GA
Director of UX and Product Design
Mid-Market (51-1000 emp.)
"Frontify has Transformed How We Manage Our Brand"
What do you like best about Frontify?

Frontify transformed the way our organization handles brand management, and we use it every day. The platform offers a comprehensive set of features that streamline our branding and marketing processes and enables collaboration across teams and with external partners. It has not only simplified our processes but also elevated the consistency and quality of our brand presence. For any organization looking to streamline their brand management, Frontify comes highly recommended. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Our success CSM very helpful with the onboarding process, but the learning curve for the platform can be a little steep, especially for creatives who do not have an asset management background. When questions or issues arise, we've been able to use Frontify's chat service to effectively resolve our issues. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Hi George! Thank you for taking the time to share your positive experience with Frontify. We are thrilled to hear that our platform has made your brand management processes easier and improved your brand consistency. I'm glad that your CSM has been helpful to get you past the learning curve—it seems like you're an expert now! Thank you for recommending Frontify to others and please don't hesitate to reach out if you have any further questions or need assistance. - Max from Frontify

JT
Director of Creative Services
Mid-Market (51-1000 emp.)
"Bad user experience. Great customer service."
What do you like best about Frontify?

The business case it valuable - being able to manage and distribute brand assets. As a one source of truth, it is an important tool for keeping brand consistency.

Also, Review collected by and hosted on G2.com.

What do you dislike about Frontify?

The user experience and the page builder in general is horrible.

For instance, font-sizes in the menu and the logo size is not set globally - you actually have to set it for each page. Imaging the amount of time it takes to update a menu for multiple pages. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Mid-Market (51-1000 emp.)
"Easy to use, powerful and customisable"
What do you like best about Frontify?

Frontify is an excellent platform for consolidating all our brand assets in one central location. It makes organising and assembling comprehensive toolkits for various marketing campaigns easy. Our account manager is fantastic—always providing timely updates and offering great support. The interface is user-friendly, intuitive, and streamlined. We really appreciate the smooth, straightforward uploading process. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

We had some minor issues with our self serve assets but Frontify have been very good working with us to rectify those. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

21 months

Average Discount

8%

Perceived Cost

$$$$$

How much does Frontify cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 4 purchases.

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Frontify Features
Import/Export
Organizational Interface
Search
File Types
Metadata
File Transformation
Video
Images
Workflow Management
User, Role, and Access Management
Brand Portal
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