Frontify Reviews & Product Details

Frontify Overview

What is Frontify?

Frontify makes it easy to build a home for your brand. Centralize every image, video, logo, icon, or other brand asset in one place. Create digital brand guidelines to organize and showcase your brand. Plus, Frontify makes it easy to streamline collaboration across teams with project workflows, design templates, and more. Frontify is cloud-based so it's easy to implement and use. Start a free trial or book a live demo to find out why 2,500 companies have built brand homes with Frontify.

Frontify Details
Website
Languages Supported
German, English, French, Dutch
Product Description

Frontify is a brand management platform designed to allow brand managers to create online style guides, manage their brand assets, create UI pattern libraries and work collaboratively in creative projects.

How do you position yourself against your competitors?

Easy-to-use software combining DAM, digital guidelines, collaboration workspaces, design templates, and much more.


Seller Details
Seller
Frontify AG
Company Website
Year Founded
2013
HQ Location
St.Gallen, Switzerland
Twitter
@Frontify
2,797 Twitter followers
LinkedIn® Page
www.linkedin.com
158 employees on LinkedIn®

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Frontify Reviews

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AH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

I like the library functions the most. It has been really helpful to organize our content and has allowed us to tag content for easy search options. We recently added to add some additional features including the new text library which we are very excited to start using! Review collected by and hosted on G2.com.

What do you dislike?

I love using the reference tool but I don't love the process. First selecting the reference area block and then clicking back to another page to add it - then going back to grab another reference block- it can be time consuming. It would be nice to be able to reference a few blocks at once. For example- if we have an image with a description, text blocks, image, etc- we have to reference each block individually. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We will be using Frontify to solve some of our new sales enablement needs! We will be creating guidelines to help our sales team understand the best practices for our marketing content and providing resources through our media and text libraries. Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Very easy to get up to speed about how to use the system, both for users and admins. Very clear navigation and user experience. Much more interactive than a PDF for brand guidelines. Used by a lot of large companies, Frontify has some good cases to share. Review collected by and hosted on G2.com.

What do you dislike?

Would be nice to have more customizable options for designers creating the guideline. Some limitations in design choices can be frustrating. Not super clear pricing model. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We used to use a pdf for brand center, now we have the site which gets updated in real time. Review collected by and hosted on G2.com.

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Response from Chris Hannon of Frontify

Thanks so much for taking time to leave your review. We're really glad to hear that it's simple to use for you. I'll share your feedback on the design customizations with our product team. If you have any specific ideas, feel free to reply and I'll pass those along, too. As for pricing, we try to make everything about working with Frontify as simple as possible. We're sorry if anything about pricing was unclear to you during your experience. For our Enterprise packages, we really do work with teams to make sure they're getting the right package to succeed for their use case.

See how Frontify improved
Audiovisual Producer - Video Editor - Brand Guardian
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Frontify helped us to better organise our brand materials throughout the company. It's a platform easy to use that alows you centralize all your content virtually. Review collected by and hosted on G2.com.

What do you dislike?

It has been a great experience so far. No problems at all. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I highly recommend Frontify to all companies who need to boost their brand and marketing materials. I dont want to miss the oportunity to thank Ariadna (our Guest Experience Manager from Frontify) for her continuous help. Overall, since its implementation Frontify has had a positive impact in our company and how our employees interact with our brand, which each day is being used more and more. Review collected by and hosted on G2.com.

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Response from Chris Hannon of Frontify

Many thanks for the review, Jose! We're thrilled to hear that you've had a positive experience with empowering your brand so far. Keep going!

Client Success Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Frontify is a user-friendly software which is simple to use and user can get familiar to it within just a day. It also has free version available which helps the user to judge it. The interface is nice and smooth. The notification and reminder system keeps the person updated. With each new update they try to make the system better and better. It is easy to navigate. It is very intuitive and works great for small businesses. It might not work the same for large businesses. Customization is available and it maintains visual aspects. All information for brand is available at one platform. It is helpful and helps create the guide in hours, so it is not time consuming at all. Review collected by and hosted on G2.com.

What do you dislike?

It is quite expensive as compared to other software’s of its kind and there is no discount available. The free version link is long and a hassle to use. The media library page should be customizing able. The options are limited. There is a need of more integration tools. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Frontify is a great software that explains the design system and you will not find any software as friendly as this. It explains the design system and system remains updated all the time. It simplifies the process and maintains visual aspects. The best thing about it is that it keeps on updating and features like asset information and customization have been added. Other brands can also be added Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

It's an easy-to-use software, self-explaining and almost endless option to use. The content are easily maintained, changes and updates are done immediately. The management of the user groups, user rights and the targets are very smart. It's a great software for all the needs of a brand portal: for guidelines as well as icon, media and document libraries. And it's perfect for all those who have multiple brands to manage. Review collected by and hosted on G2.com.

What do you dislike?

Some functionalities in the presentation are limited, e.g. usage of tables Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We used Frontify to digitize our brand guidelines and to provide access to it for all our colleagues around the globe. It's a great tool to present all aspects of your brand and to guide everyone through your brand. It is also a great asset tool for your images/photography and videos, icons and documents. Review collected by and hosted on G2.com.

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Response from Chris Hannon of Frontify

Thank you, Beatrice! We love to hear that you're sharing your digital brand guidelines with colleagues around the globe.

Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The user interface is very appealing. Besides, adding multiple collaborators to work on creating a day to day workflow is very ideal with Frontify. Review collected by and hosted on G2.com.

What do you dislike?

This software does not support cross-platform, meaning it is not available on mobile and tablet devices. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have always explored a user-friendly solution for us to use while managing our brand reputation online. Finally, to make our company brand viable, Brandify has become a perfect thing. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

The ability to add code, assets and explanation to every part of a design system Review collected by and hosted on G2.com.

What do you dislike?

It was too expensive for my organisation Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Its really easy to set up and share with. if you have everything ready you can have your entire library online in minutes and it really helps when handing over to dev squads. They love the spec mode. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The ability to share the design system with anyone anywhere with just a share link. No need to log in Review collected by and hosted on G2.com.

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Response from Chris Hannon of Frontify

Thanks for the kind words! We love the Inspect Mode, too. As for pricing, we try to have options for every step of a brand's journey. If our Enterprise plan isn't a fit, we also offer Starter and Team plans. I've added a link for your reference.

See how Frontify improved
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Access levels (user rights / targets), design, projects and libraries Review collected by and hosted on G2.com.

What do you dislike?

Control over size quota and user management, admin should be able to control more things in the instance Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Cross-department friction, creating a single point of truth, great to work with agencies Review collected by and hosted on G2.com.

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Response from Chris Hannon of Frontify

Thanks for the review! We love to see cross-department friction resolved.

Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

The layout is very user friendly, not too difficult to manage. Review collected by and hosted on G2.com.

What do you dislike?

The tags take a long time to add. This method could be quicker. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are able to share media with each other in a very easy way and document all of this data in an efficient manner. Review collected by and hosted on G2.com.

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Response from Chris Hannon of Frontify

Thanks for the feedback! We're glad you find the layout people-friendly, too. We'll take a look at the tags. As you may know, we continually make updates and improvements to the platform. You can find our weekly list of Release Notes in the link.

See how Frontify improved
UW
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Font and color palette capabilities, customization abilities Review collected by and hosted on G2.com.

What do you dislike?

Some inconsistencies in heading styles across tabs Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Frontify allows you to be really detailed with your digital style guide, so take advantage of those features! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Internal brand consistency Review collected by and hosted on G2.com.

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Response from Chris Hannon of Frontify

Aw, we have LOTS of thanks for your review. We're always impressed by how creative brands can get with their style guides. As for the inconsistencies, we'll let our product team know. In the meantime, I've included a link to our weekly roundup of updates, improvements, and bug fixes.

See how Frontify improved
Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Frontify is very straight forward and easy to navigate. It was simple to upload and organize my logo, colors, typography, images, etc. I like that I can upload the .psd and .ai files into Frontify and they will show up as the images themselves. This way, my designers can see everything in frontify without having to download and open the files. At the same time, I only have to upload one file as opposed to uploading the JPG of the file for preview + the actual .ai or .psd file for the designer to download. Review collected by and hosted on G2.com.

What do you dislike?

I disklike the fact that I can't add my other brands quickly and easily. I emailed support and they said I'd have to create separate Frontify accounts for each of my brands- no discount offered. Way too expensive for us. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I'm quickly and easily able to have all of my branding and files in one place. It makes it much easier. Review collected by and hosted on G2.com.

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Operations Associate
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Amazingly easy usability. I've had the luck to learn Frontify from the ground up as part of an internship. Within a day I got used to it. Support is amazing as well. Review collected by and hosted on G2.com.

What do you dislike?

Steep pricing for self service users. But hey, there's a free version out since a couple of months! Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Don't look any further for any other solutions. You won't find anything that is as delightful to use as Frontify Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I unify all my brand assets with Frontify. Logo, colors, images and fonts. Review collected by and hosted on G2.com.

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Response from Chris Hannon of Frontify

Hi Filip, thank you for taking time to leave your review. We're delighted that you find it delightful to use.

UL
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The layout. It’s very visual and easy to navigate Review collected by and hosted on G2.com.

What do you dislike?

Need more content and needs to be updated with new material regularly. This should not be a static platform Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Keep updating relevant content Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Visual presentations approved by corporate office Review collected by and hosted on G2.com.

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Response from Chris Hannon of Frontify

Thanks for taking time to leave your review! We pride ourselves on our ease of use. As for product updates, you can check out weekly Release Notes in the link.

See how Frontify improved
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Easy to use, quick to get something professional-looking online. If I had to select one thing, it would be the multimedia library. Review collected by and hosted on G2.com.

What do you dislike?

The fact that it cannot be indexed by search engines and you cannot customise metadata for each page. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Keep it simple! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Collating and sharing all of our brand assets in an organised and consistent way. Review collected by and hosted on G2.com.

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Response from Chris Hannon of Frontify

Thanks for the review, Gillon. We're happy to hear!

AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

How you handle the color palettes. I like that when you select a font it suggests the colors form the palettes predefined. Review collected by and hosted on G2.com.

What do you dislike?

I would love to have a lottie integration so we can add our animations. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Documenting our design system Review collected by and hosted on G2.com.

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Response from Chris Hannon of Frontify

Thank you for your review. We're thrilled that you're finding Frontify awesome. As for integrations, we're continually adding new functionalities and will certainly look into Lottie.

Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Ease of content creation, built for purpose. Allows anyone in our organisation to access a central resource to learn about our brand and the various digital components that make itup. Review collected by and hosted on G2.com.

What do you dislike?

Nothing yet. That said, since there is a min character validation, I'll type a little more... Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Onboarding new developers, using as foundation to build out digital styleguides and other artefacts. Review collected by and hosted on G2.com.

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Response from Chris Hannon of Frontify

Hi Simon, thanks for sharing your feedback!

UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

I love the simplicity of creating brand style guides and sharing them with users. I also love that the interface guides you in specifying brand essentials. Review collected by and hosted on G2.com.

What do you dislike?

I found it challenging to figure out how to upload resources to the media library. I would like a way to purchase storage space for the media library that does not unlock additional features. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Frontify helps me get everyone on the same page and explain and implement branding for small businesses. Review collected by and hosted on G2.com.

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Response from Chris Hannon of Frontify

Thanks for your feedback. We especially love that you were able to get everyone on the same page. As for your challenges with uploading resources to the Media Library, please take a look at the Training Videos on our website. I've provided the link. If you scroll down, you'll find a video dedicated to our Media Library. If you're still having trouble, please reply here or reach out to our support team.

See how Frontify improved
AL
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

User-friendly interface and great customer support Review collected by and hosted on G2.com.

What do you dislike?

Sometimes minor bugs occur, but those are fixed quickly Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Great tool, worth checking. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Managing our brand Review collected by and hosted on G2.com.

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Response from Chris Hannon of Frontify

Thanks for taking time to leave a review! We think it's important to be people-friendly with our interface and support, so it's great to hear you agree. As for the minor bugs, I've included a link to our weekly roundup of product updates, improvements, and bug fixes. If a bug ever persists, please don't hesitate to contact us.

See how Frontify improved
Design Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Frontify's media library feature makes sharing assets across my company much easier, and the search functionality is great. I like how customizable the CSS styling is, and it doesn't take technical know-how to make changes. Their interface is very friendly. Permissions and teams are also very useful and effective, because we have several layers of rights, check & balances, and outside vendors who need different levels of access. The request access feature is very helpful for us, because we get notified right away who needs access and one of my team members can grant access with just a couple clicks! Review collected by and hosted on G2.com.

What do you dislike?

The media library page design could be more customizable. It's very restrictive. I'd like easier tagging, sorting, and customizable thumbnails for the collections. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Spend time playing with the design elements of the pages before committing to anything. Don't try to get it perfect out the gate! Dump your content in then chunk it out and make it fancy in a second and third round of work. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our 500+ person company went through a complete rebrand and overhaul back in January, and it was essential that we get buy-in across the company with understanding the brand look & feel. We needed to provide easy access to assets internally and then externally to global partners and vendors. It went over successfully! And as the months have progressed, we've been able to add more assets, information, customization, and turn it into a real representation of our brand. Review collected by and hosted on G2.com.

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AB
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Easy to understand and intuitive to use, flexible options regarding style and navigation, easy to implement, simple user management, great support, continuous improvement of functions, modern and up-to-date Review collected by and hosted on G2.com.

What do you dislike?

we generally don’t have any complaints; some smaller issues concerning responsive design and search functionality could be further improved Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Frontify is a great tool to visualize and explain our design system in one place. Review collected by and hosted on G2.com.

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Response from Chris Hannon of Frontify

Thank you for the review. We love software that's simple and intuitive, so it's great to hear you agree.

UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

It was super easy to start a free trial and I had no issues getting used to the platform. Easy to set up and get right into creating our brand guide. Review collected by and hosted on G2.com.

What do you dislike?

I wish there were a free platform. Less features, but having the capability to keep it free is great to have for small startups. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I think users will find it hard to not go with Frontify. It's one of the easiest to work with and I found it super helpful to create a professional and flexible guide in a matter of hours. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We now have clients asking for brand guides and Frontify helped us unify all of our designs into one tool and essentially have a website builder inside of the tool. Review collected by and hosted on G2.com.

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Mentor
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

It gets the job done in no time. Frontify is extremely easy to use, very flexible, and allows us to focus on brand management instead of learning new technologies. I also like the integration with Sketch. Review collected by and hosted on G2.com.

What do you dislike?

Nothing in particular. I'm very happy with the solution. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I work with several software start-ups and need to collaborate with content, marketing & design teams. Frontify allows us to manage all aspects of brand across all platforms. Review collected by and hosted on G2.com.

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CDO
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Love base templates to structure and showcase brand, helps you to share and unify brand identity through stakeholders, team, customers or press. Review collected by and hosted on G2.com.

What do you dislike?

Free version link for sharing is long and ugly, even for a free account that's a shame. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you want to provide public access to customers, collaborators, press and other business individuals, to your brand style this is a nice place to start, there's a free plan so you can try some features and even have a public URL to share your styles. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I've manage to convince our clients to use Frontify, and they are happy, their providers clients always get the brand as its and styles is coherent everywhere, Frontify helps them to follow close brand guidelines and feeling. Review collected by and hosted on G2.com.

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Director of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Quick setup, ease of use, simple user interface Review collected by and hosted on G2.com.

What do you dislike?

Limited options and no integrations to link to Google docs/etc. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Good for small businesses, probably not a good fit for larger companies. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Allowed us to create an easily accessible marketing resource center with our style guide (logos, colors, etc), content library, and asset library. Review collected by and hosted on G2.com.

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