Frontify Reviews & Product Details

I like that Frontify provides one single source of truth for all things related to our global brand. It really helps with brand consistency and efficiency, saving time and enhancing internal brand reach. I appreciate how they stay up-to-date with the needs of their clients through aggressive development of new features. The support I get is excellent across all ends, be it joint marketing, customer success management, or online support. It's very straightforward to set up, especially since we had time to prepare during the procurement process. This helps our brand team stay at the forefront and serve the organization effectively. I find it very likely that I would recommend Frontify, as I've even done check-ins with potential clients. Review collected by and hosted on G2.com.

The same as for all third-party platforms, some kind of information has to be hosted internally. This goes for many global companies. Review collected by and hosted on G2.com.

It is easy to use and offers a lot of filtering options, which makes it easy to find assets in a large library Review collected by and hosted on G2.com.

The API is not as strong as with other DAMs and it has quite a few technical downsides which limit us Review collected by and hosted on G2.com.

I like that Frontify provides a single reliable source of approved assets, which really helps in managing digital assets efficiently. I appreciate the controlled decentralization it offers, ensuring that what enters the system is correct, allowing the system to grow in a coherent way. It's also scalable to all global teams, which adds significant value for extensive operations. Review collected by and hosted on G2.com.

adoption (change management) Review collected by and hosted on G2.com.

It has enabled us (Skyscanner) to manage our brand world, and keep it up to date, especially across all markets. Review collected by and hosted on G2.com.

The only issue I found was the visual layout of frontify was a bit limiting, and could do with some refinement Review collected by and hosted on G2.com.

At BSI, we use Frontify as our central platform for managing Brand and Marketing assets. I love how easy it is to find, share, and use brand approved assets across different projects. The visual interface is clean with accessible guidelines and editable formats. It really helps in storing and organising logos, templates, images, and brand guidelines in one easy to access space. Review collected by and hosted on G2.com.

As our assets library grow, finding specific assets can take longer than expected. Better search filters and metadata options would make that easier. User roles could also be more granular for managing access and editing rights. Review collected by and hosted on G2.com.

The Frontify Guidelines set the industry standard for brand portals in terms of front-facing consumer view and user experience. They're highly customizable and they're constantly coming up with new features. Review collected by and hosted on G2.com.

The split between front-end and back-end is confusing for users. Adding users is difficult since you have to add them on the individual library/project/guideline level and not just an overall invitation. Creating groups helps with this issue, but it's still a bit of a workaround. The only way to implement targets for better security is on the front-end, which is nice, but that feature doesn't exist for the back-end, namely in Projects. I'd like the option to add targets or a feature that allows me to hide assets from certain or all users invited to a Project. Review collected by and hosted on G2.com.

Frontify offers a great platform to organize a brand guideline system, that can be frequently updated and added to. Everyone who views it will be able to see the most up to date version of our brand guidelines, rather than keeping an outdated PDF guide. The templates feature does provide a significant level of control, keeping our visuals quite locked down so nobody can create off-brand items. Review collected by and hosted on G2.com.

Frontify is not a replacement for Canva, like we were led to believe. Many of the ease-of-use features in Canva are not present in the template editor on Frontify. For example, I cannot edit the size of a text box on a template within the editor, I must re-upload the entire template to do that. I cannot add additional typefaces to a template without using a significant workaround sequence. The interface is clunky and slow. I would not recommend switching away from Canva unless you are using only a small amount of templates.

In addition, though we are a large account, our feature requests and bug submissions are rarely addressed in a timely manner. Despite talking directly to our account representatives it's like our issues just go into a black hole and we never hear about them again. Review collected by and hosted on G2.com.

Frontify is a great tool for having all our brand assets in one place. It's great at organizing and creating cohesive tool kits for certain marketing activities and our rep is super helpful and gives us all of the updates we need. It's very easy to use, intuitive and clean. love the features like tagging/being able to edit metadata and the uplaoding process is great and makes sense Review collected by and hosted on G2.com.

there are a few issues we have found, there are new parts of frontify being added all the time so sometimes existing ways of working become broken because of that and we have to figure out a different way of doing this. The customixe/template feature sometimes has issues and we have run into several complaints from people that say that things occasionaly stop working. Review collected by and hosted on G2.com.

Frontify is easily the best and most consistent data asset management platform that we've used here at AEG to date. It was very easy to implement for our team once we familiarized ourselves with the platform, and it's been very easy to integrate our assets as needed. We love the ability to use metadata and tags as well as its ability to restrict access to specific folders for certain users in our company. It's been easy to find our assets from the search and we use it on a daily basis at this point! Review collected by and hosted on G2.com.

Initially, it was definitely a learning curve to learn how to properly use and set up the platform for our team, but once we got the hang of it, it's been easy to maintain since. One con is that there isn't always a preview for certain file types (such as .pptx), but I know updates are to come! Review collected by and hosted on G2.com.