# Sprinklr Marketing Reviews **Vendor:** Sprinklr **Category:** [Content Distribution Software](https://www.g2.com/categories/content-distribution) **Average Rating:** 4.1/5.0 **Total Reviews:** 110 ## About Sprinklr Marketing Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with powerful workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. - Manage end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. - Plan and schedule content across 30+ digital, social and traditional channels on a central editorial calendar, store all media assets in a digital asset manager and publish simultaneously across channels at AI-recommended times with an omnichannel publisher. - Generate engaging, platform-specific content instantly with Sprinklr AI+ — a powerful combination of Sprinklr’s proprietary AI and industry-leading Generative AI - Centralize multichannel social advertising campaign management across 9+ channels and boost ROAS with AI-powered optimization and automation. - Get a real-time, holistic view of paid, organic and third-party tracking data without the manual effort of integrating multiple data sources. - Leverage integrated social listening for content ideas, and AI-powered creative insights for more relevant ads and faster go-to-market. - Close the loop with your audience by enabling community managers to access, monitor and engage with comments on paid posts on social channels. - Unify brand governance, enable brand protection and manage brand activities across global and local domains through a centralized governance console. ## Sprinklr Marketing Pros & Cons **What users like:** - Users value the **automation of campaign management** in Sprinklr, efficiently integrating multiple social media platforms in one place. (3 reviews) - Users value the **unified dashboard** of Sprinklr Marketing, effectively managing multiple social media ad platforms effortlessly. (3 reviews) - Users value the **multi-channel campaign management** of Sprinklr, which streamlines processes and improves tracking efficiency. (2 reviews) - Users commend Sprinklr Marketing for its **best-in-class integration** of multiple social media ad platforms into one tool. (2 reviews) - Users praise the **ease of use** in Sprinklr Marketing, finding it simple to explore and utilize effectively. (2 reviews) - Personalization (2 reviews) - Simplicity (2 reviews) - Analytics (1 reviews) - Users value the **simplified campaign management** and tracking capabilities of Sprinklr Marketing across multiple channels. (1 reviews) - Centralized Management (1 reviews) **What users dislike:** - Users struggle with a **steep learning curve** for Sprinklr Marketing, which hinders productivity and increases frustration. (3 reviews) - Users express frustration over **limited customization** , making it challenging to fully utilize Sprinklr's Marketing tool. (3 reviews) - Users express frustration over the **limited features** of Sprinklr Marketing, particularly regarding integration and customization options. (3 reviews) - Users struggle with **poor search functionality** , leading to frustration and inefficiencies in navigating Sprinklr Marketing's features. (3 reviews) - Users express concerns about the **high costs** associated with Sprinklr Marketing, making it less accessible for small businesses. (2 reviews) - Users struggle with **difficult customization** in Sprinklr Marketing, citing complex setup and limited support that impede functionality. (2 reviews) - Users find Sprinklr Marketing to be **expensive** and challenging to set up, limiting accessibility for small businesses. (2 reviews) - Learning Difficulty (2 reviews) - Poor Customer Support (2 reviews) - Slow Performance (2 reviews) ## Sprinklr Marketing Reviews ### 1. End-to-End AI Marketing Platform with Insightful Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Pallab V. | Business Owner, Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Sprinklr Marketing?** It’s an end-to-end marketing platform that uses AI to share insights. **What do you dislike about Sprinklr Marketing?** There’s a fairly steep learning curve when you first start using the platform, and at times it doesn’t feel very intuitive. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Sprinklr brings campaign planning, content production, publishing, governance, and analytics together in a single platform. ### 2. All Social Platforms Unified in One Powerful Dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Hossam E. | System Engineer - Sprinklr, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2026 **What do you like best about Sprinklr Marketing?** It's unified (all social media platform are in one dashboard **What do you dislike about Sprinklr Marketing?** It's difficult to learn and requires a long time. There's no strong scientific method I can learn from. **What problems is Sprinklr Marketing solving and how is that benefiting you?** unified all my campaigns in one place ### 3. Marketing and Data Management **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan M. | Associate, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Sprinklr Marketing?** What I like best about Sprinklr Marketing is how it brings everything a marketer needs into a single, unified platform, making complex campaigns feel genuinely manageable and collaborative. It’s empowering to plan, create, and publish content across dozens of digital channels from one place, without juggling endless tools or spreadsheets. The real-time, AI-powered insights help me understand my audience better and optimize campaigns quickly—which means less guessing, more meaningful engagement, and impactful results. I also appreciate the smart automation features that save time on repetitive approvals and workflows, letting me focus more on creative strategy and less on routine tasks. Most of all, knowing that brand consistency and compliance are handled gives me real peace of mind, so I can confidently deliver bold ideas without worrying about details slipping through the cracks **What do you dislike about Sprinklr Marketing?** What I sometimes dislike about Sprinklr Marketing is how its sheer complexity can make even simple tasks feel overwhelming—there’s a steep learning curve, and the user interface isn’t always intuitive, especially for new users. Customizing or updating workflows often needs help from support, which can be slow or unresponsive, leaving you stuck when you need quick fixes. The platform is also quite expensive, with extra costs for essential features, making it hard to justify for smaller teams or companies on a budget. On top of that, analytics can be inconsistent, and there are limitations with some content formats and integrations, making it frustrating if you’re trying to be creative or agile with your campaigns. All these challenges sometimes get in the way of focusing on the actual marketing work you want to do. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Sprinklr Marketing solves the challenge of managing complex, multi-channel campaigns by bringing everything—planning, content creation, publishing, collaboration, and analytics—into a single, unified platform. This means I can easily coordinate campaigns across 30+ digital channels and teams without juggling multiple tools or losing track of updates. What benefits me most is how Sprinklr’s AI-driven insights help me quickly understand what’s working, so I can refine messaging and target the right audience in real time. Automated workflows save hours on routine approvals and content scheduling, freeing me up to focus on creative strategy instead of administrative bottlenecks. Everything stays organized in one place, making campaign execution smooth and helping maintain brand consistency no matter how many channels or markets we’re reaching. Ultimately, having this kind of centralized, intelligent platform makes my work less stressful, speeds up getting campaigns live, ensures nothing slips through the cracks, and drives better results with fewer resources ### 4. Sprinklr Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Raghav A. | Senior Associate, Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Sprinklr Marketing?** Sprinklr Marketing brings all your marketing activities and data onto a single platform, making it easier to plan, execute, and monitor campaigns across multiple channels. The platform supports seamless collaboration across teams, with customizable workflows and easy approval processes that speed up campaign execution. **What do you dislike about Sprinklr Marketing?** Initial configuration and customization for specific needs can require significant time and support. While integrations exist, setting them up or troubleshooting issues may need technical expertise or additional assistance from support. **What problems is Sprinklr Marketing solving and how is that benefiting you?** It brings planning, execution, and tracking of campaigns across multiple channels into one platform, reducing manual effort and the risk of missing important tasks. Ensures brand consistency by letting us manage content, assets, and messaging in a single place. ### 5. Good tool with potential **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2025 **What do you like best about Sprinklr Marketing?** Sprinklr's Marketing tool is good at integrating various social media ads platforms into one unified place to create and manage social media ad campaigns, with additional planning and custom-tagging capabilities **What do you dislike about Sprinklr Marketing?** Sprinklr's Marketing tool has API limitations that limit the full use of native business/ad manager capabilities. It doesn't integrate well enough with other Sprinklr tools like Social and Listening and doesn't have in-tool billing capabilities. Ad specialists' support can be inconsistent, with the cost of implementation often high compared to simply using a native ads platform **What problems is Sprinklr Marketing solving and how is that benefiting you?** The problems Sprinklr Marketing is helping us solve is enabling Sprinklr users to start building and managing ads with Sprinklr Marketing, without a complex native platform governance model, while benefiting from one unified place for social media advertising, performance reporting, listening, and management ### 6. A ultimate tool for streamlined marketing **Rating:** 5.0/5.0 stars **Reviewed by:** tushar m. | market research analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2025 **What do you like best about Sprinklr Marketing?** firstly, unique customer view secondly, cross channel capabilities third, collabration features fourth, easy to use and lastly, advanced reporting and easy of implementation **What do you dislike about Sprinklr Marketing?** first, complexity of setup second,performance issues third, overwhelming of small teams fourth, customer support challenges and lastly, customization limitations **What problems is Sprinklr Marketing solving and how is that benefiting you?** sprinklr marketing software helps in solving various problems such as fragmented marketing channels that marketing teams manages campaignians across various platforms and other one is lack of customer insights and third inefficient collabrations and approval processes and mannual time consuming products that is generating marketing performances and inconsistent marketing customer experiences and scaling marketing efforts and Sprinklr is solving the problem of fragmented, inefficient, and siloed marketing efforts by providing an integrated, scalable solution that unifies multiple channels, provides in-depth customer insights, and enhances collaboration. ### 7. Efficient marketing solution and comprehensive strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Akhileander N. | Senior Associate Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2025 **What do you like best about Sprinklr Marketing?** The capability to manage campaigns across multiple channels through a single interface simplifies campaign management and tracking. Additionally, having a responsive support team that promptly assists with any questions or issues enhances the overall experience. **What do you dislike about Sprinklr Marketing?** Many users find it challenging to learn, while some feel that the customization options are limited, which can be frustrating. Additionally, reports are often inconsistent and unresponsive. Users have also experienced lag and slow performance, which can impact productivity. Furthermore, the high cost makes it less accessible for small businesses. **What problems is Sprinklr Marketing solving and how is that benefiting you?** There are several key challenges that sprinklr marketing faces. By managing the campaign across multiple channels are chaotic. It allows us to orchestrate campaigns from a platform where it can enhances the efficiency. Many tasks are repetitive and time consuming. Where the automation can work by reducing the time and risk from a human errors. Engaging with the customers are inconsistent. Where it can allow the users to manage the interactions around social,digital and traditional channels. Gaining of multiple insights from the data are challenging. Here sprinklr can offer anlytics and reporting tools to understand better about campaigns performance and behaviour of a customer ### 8. Tons of promise, frustrating limitations **Rating:** 3.5/5.0 stars **Reviewed by:** Casey P. | Global Sr Manager, Paid Media and Analytics , Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2024 **What do you like best about Sprinklr Marketing?** Sprinklr Marketing has been great for keeping track of multiple campaigns running for multiple teams. The ease of tracking campaigns requests and the tasks associated with those really is a game changer. The workflows and automations not only keep everyone on track, but also build in safeguards for compliance and finance functions. Once we got implementation close to right, we really saw a lot of benefit. **What do you dislike about Sprinklr Marketing?** Sprinklr Marketing is billed as having the ability to plan your entire content and paid workflow. It does not. Frustrating limitations around any paid function exist throughout the platform. It is built for content creation and publishing workflows. Period. Paid functions are an add on, and are far more limited that the content/organic side. Some features seem to halfway finished when it comes to paid, like someone forgot that people use Marketing for paid planning as well. Planning paid/dark content is just nearly impossible. If your functions are content/organic-first, you might never notice some of these problems. Sprinklr Marketing is incredibly difficult to setup and integrate. This is partially because of very poor documentation, and partially because it feels like no one in Sprinklr products or support fully understands what it is even capable of. The default setup they walk you through likely will not serve your needs - and any training or documentation on how to work through it yourself doesn't exist. I would see references to featuers in knowledgebase and ask our reps about it, only to be told things weren't possible. And then realize while trying to solve a problem myself it was possible. It was over a year since initially beginning the project that we were able to see benefit, and that was because I figured out solutions on my own and badgered our reps to fill in the blanks until i was able to build it like i wanted. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Keeping up with multiple campaigns for multiple stakehlders and various teams within our business. ### 9. SPRINKLR MARKETING TOOLS **Rating:** 5.0/5.0 stars **Reviewed by:** Riddika G. | Technical Writer, Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2024 **What do you like best about Sprinklr Marketing?** THEIR TOOLS ARE BEST IN CLASS FOR MARKETING AND ADVERTISMENTS OF SEVERAL SOCIAL MEDIA PLATFORMS ALL AT ONCE **What do you dislike about Sprinklr Marketing?** nothing as such for now, the tool works perfectly good.. I don't think there's any issue as of now.. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Sprinklr Marketing is solving problems of handling majority of assets for the different social media platforms and unifying it at once ### 10. Great job **Rating:** 5.0/5.0 stars **Reviewed by:** JASH P. | Associate Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2025 **What do you like best about Sprinklr Marketing?** The work and quality of as really inspiring and effective **What do you dislike about Sprinklr Marketing?** The work was good but the friendship and vibe was not upto mark **What problems is Sprinklr Marketing solving and how is that benefiting you?** It is solving the issues regarding market analysis ### 11. Sparkling Sprinklr Everywhere **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2025 **What do you like best about Sprinklr Marketing?** I found it comparatively very easy to explore and the outputs are completely fabulous. **What do you dislike about Sprinklr Marketing?** Nothing bad about it....all good and a must explorable one. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Getting to know a complete insight about the firm I'm searching for which literally helped me to know the nook and corner of it ### 12. The market leader in the CXM Platform space... and for good reason. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2024 **What do you like best about Sprinklr Marketing?** As a regulated business, Sprinklr has become the backbone of our Social Media operations and governance over a number of years. The best thing about Sprinklr Marketing is being able to empower internal teams and external agencies to carry out key social media workflow tasks in a safe and controlled way - ultimate confidence in collaborative working and output across teams is key for a business like ours. **What do you dislike about Sprinklr Marketing?** The only down-side is when a Social Platform doesn't yet provide API access to 3rd parties for a new product (i.e. a new ad product or creative format for publshing) then we are unable to carry out a desired action safely within Sprinklr and have to carry out the task natively. However, this is not a Sprinklr specific issue - if API access is not yet available, it won't be available to any Social Media Management Solutions in the marketplace (Sprinklr or their competitors). Sprinklr are however generally the fastest to deploy new functionality due to their close relatioships with the Social Platforms and their excellent (and super-speedy) Product Team. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Sprinklr provides us with complete control and governance across all Social Media tasks and activities carried out by our internal teams and external agency strategic partners. We use all of the products held within Sprinklr Marketing including Content Marketing, Publishing, Analytics and Advertising - what is great about this approach is that we can use Unified Analytics and get a full view of our content and advertising performance across Paid, Boosted and Organic Social.. all in one place. ### 13. Flexible and powerful enterprise solution, some challenges to configure it correctly **Rating:** 4.5/5.0 stars **Reviewed by:** Martin H. | Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2023 **What do you like best about Sprinklr Marketing?** - It is very flexible and can be adjusted to your companies needs - Roles & permissions make it possible to individualize different types of view **What do you dislike about Sprinklr Marketing?** - Difficult to configure correctly to make sure the experience for users is not overwhelming - Limited amount of standardized functionality meaning that workflows, boards, etc. have to build from scratch based on your company needs **What problems is Sprinklr Marketing solving and how is that benefiting you?** - One centralized marketing campaign & content calendar - Specific views on Social Media, E-Commerce, Newsletter, etc. - Production Dashboards for Task Management & Workflows - Content Productions Boards - Campaign, Operations & Asset Reporting **Official Response from Rupali Verma:** > Hi Martin We're happy to hear that you have a positive experience with us and that you like how it can be customised to your needs. We love how our campaign and content calendar is beneficial to your operations. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 14. Good tool for comprehensive tracking of social media posts engagement **Rating:** 3.5/5.0 stars **Reviewed by:** Vikash B. | Associate Director Program Management, Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2023 **What do you like best about Sprinklr Marketing?** With marketing tool, i can track all the planned posts on various platfrom in a single UI and easily understand the engement and traffic data. This also help optimize the time and effort required and ensures consistency across brand handles for any offers/ deals **What do you dislike about Sprinklr Marketing?** The tool works as per our requirement and dont have cons for our current need **What problems is Sprinklr Marketing solving and how is that benefiting you?** we are able to track all the marketing camapaigns across platforms in a single UI giving good visiblity into all channels in a single view ### 15. Has helped us transform our social media team **Rating:** 4.5/5.0 stars **Reviewed by:** Chirag G. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2023 **What do you like best about Sprinklr Marketing?** Sprinklr marketing has been the best social media tools in market, with a very userfriendly interface. Their post schedule option has been very helpuful and saved us a lot of time **What do you dislike about Sprinklr Marketing?** Cost felt a bit on the higher side for smaller companies, more number of features takes a bit of time to get a hang of it and also lag during peak hours **What problems is Sprinklr Marketing solving and how is that benefiting you?** Our organization has seen some awsome changes in terms of the social media game. It has helped us get better engagement with our audience by understanding their preferences and tailoring our content accordingly. This has helped us in a big way get our reach and followers up. ### 16. Hard to learn, finding mistakes all the time, is taking about a year to learn. **Rating:** 1.0/5.0 stars **Reviewed by:** Erika S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about Sprinklr Marketing?** I like the Smart Insights in the listening dashboard. **What do you dislike about Sprinklr Marketing?** Most everything else. It's so difficult to understand and what we were showed in sales calls versus what we have are two very different things. I have spent months working through trainings and get my team up and running. I have had various different tech people try to help me and yet at about almost a year since implementation, we are still trying to figure out how to use the system. **What problems is Sprinklr Marketing solving and how is that benefiting you?** it's not solving anything at the moment as it has failed to work the way we were told it would. It's not intuitive, the data has errors and setting up our own dashboards is not something we were trained how to do. Sprinklr is a problem for me, it's not solving problems. My team schedules posts and they do not go live. I can not trust this platform. **Official Response from Rupali Verma:** > Hi Erika Thank you for taking the time to leave a review. We’re sorry to hear that you had a negative experience with the learning path of our platform. We want to assure you that we take all feedback seriously and will forward this to the concerned team. If you’d like to discuss your experience further, please don’t hesitate to reach out to your customer success manager directly. ### 17. My experience has been extraordinary! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Sprinklr Marketing?** The best thing about Sprinklr Marketing is I could see both paid and organic insights in a single dashboard and I could make sense of the customer's journey! **What do you dislike about Sprinklr Marketing?** The things I disliked was that I couldn't tag anyone in the caption and I work in a company where we literally have to tag n number of people in a single post. That's the only thing I disliked. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Sprinklr Marketing is solving the data analytics problem for me and automating simple tasks where I as a marketer used to spend a lot of time and efforts. The calendar is specifically something that I loved using and knowing that the social media posts can be scheduled across platform. That feature is just awesome. ### 18. Helped us scaling our Social media marketing **Rating:** 4.5/5.0 stars **Reviewed by:** CHIRAG G. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Sprinklr Marketing?** Sprinklr Marketing has helped our organisation with providing complete solution with powerful features for managing social media, advertising, and engaging with customers. It helps us with invaluable data insights and scalability, helping us to scale our marketing **What do you dislike about Sprinklr Marketing?** Could have been beter in pricing and also this might be a bit overwhelming for smaller companies **What problems is Sprinklr Marketing solving and how is that benefiting you?** It has helped us in solving our problems in centralizing our social media management and advertising. It helps us to take data backed decisions which enhances our engame with the customers ### 19. Custom made solutions that simplify advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Karla H. | Corporate Communications & Marketing Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2023 **What do you like best about Sprinklr Marketing?** It allows us to customize our campaigns, the partnerships they have with third parties are an advantage and the automatization offer really supports operations. **What do you dislike about Sprinklr Marketing?** Is not 100% user friednly, you always need backend support to make substancial changes to your set up. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Operational workload is way easier to handle when we automate lots of processes. **Official Response from Rupali Verma:** > Hi Karla We're happy to hear that you have a positive experience with us and that our platform is suited to your marketing needs. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 20. We saw the opportunity to automate physical activity and to fully autonomies it **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Sprinklr Marketing?** How higher management can see their team work progress and status of each Marketing campaign, without direct comms between the teams, as well to be fast to launch new campgain to market **What do you dislike about Sprinklr Marketing?** as of now we're still in the begining of fully enabling this feature to the whole team, so I can not give staight answer for this question. **What problems is Sprinklr Marketing solving and how is that benefiting you?** - one problem is that so many calls back and forth between Mobily and our marketing agency regarding progress status -> Sprinklr solves this by having a halicopter view of the progress - another is its hard to see ROI on direct campaigns when using traditional ways, since we can't link customer intercation or cases with our campaigns ### 21. Quite Satisfactory! **Rating:** 4.5/5.0 stars **Reviewed by:** Tanbir . | Freelance Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2023 **What do you like best about Sprinklr Marketing?** Sprinklr has a good tagline and quite a good product and a good founder, I know following **What do you dislike about Sprinklr Marketing?** I attempted to use the app from various devices in India, but unfortunately, I encountered difficulties. Despite Sprinklr's recognition, there could be potential concerns with the mobile app's user experience. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Sprinklr Marketing is Providing all services integrated has made me vote for sprinklr the tools are helpful to enhance productivity and delegate a lot of task of mine rephrase in a diplomatic way ### 22. High Powered System - Need access to custom training. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Sprinklr Marketing?** I really like the multiple ways that I can accomplish many tasks. I can access post creation in multiple ways on many screens, I can view my calendar and dashboard in different configurations depending on my current task. **What do you dislike about Sprinklr Marketing?** I wish that I had access to customized training unique to my business. I don't know if this is a request that my employer would pay for, but if I could have Spriklr evaluate our use of the tool and then develop training specific to us, I would find that more useful than the general knowledge pieces of training that are available. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Sprinklr provides a very useful overview of the many internal clients that I am monitoring. I can look at analytics for them all at once or individually, I can see what is working well and what isn't working at all with just a glance through analytics and various dashboards. This lets my internal clients take advantage of opportunities as they arise. **Official Response from Rupali Verma:** > Hi Thank you for taking the time to share your feedback about your recent experience with us. We are sorry that you are not able to use our software to it full capabilities. We would like to assure you that we are committed to resolving any issues that arise to ensure that all of our customers have a positive experience with us. Please feel free to reach out to our support team or your customer success manager to share your concerns. We hope to have the opportunity to serve you better in the future. ### 23. Sprinklr Review **Rating:** 4.5/5.0 stars **Reviewed by:** Leila K. | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Sprinklr Marketing?** I like that Sprinklr has many capabilities that allow us to dive deep into consumer insights via social. The platform allows to create customizations to track specific insights about social posts. **What do you dislike about Sprinklr Marketing?** I don't like how the platform is not intuitive and required a lot of training to understand the many capabilities. I find it extremely valuable to have a managed services person on our account and I think it's also a requirement to be able to use the platform to its maximum potential. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Post-performance and insights. We use the platform to analyze content performance, content insights and comparing to benchmarks. We also use the platform for social listening and to track trends. **Official Response from Rupali Verma:** > Hi Leila We're happy to hear that you have a positive experience with us and that our platform helps you to dig deep into consumer insights. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 24. Sprinkle Marketing product review **Rating:** 4.5/5.0 stars **Reviewed by:** Sonali M. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2023 **What do you like best about Sprinklr Marketing?** Most effective and efficient part of sprinkle Marketing product is - it is integrated with AI which makes it more reliable, easy and time saving product. It is multiple purpose tool where user can get track thier marketing efforts, create report, perform analytics, create statergies at one place making it user friendly tool. **What do you dislike about Sprinklr Marketing?** Tool is little expensive which limits it availability on larger audience. Historical data fetching becomes little tedious. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Marketing part ### 25. I loved the AI Powered servicing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Simran G. | Content Reviewer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2023 **What do you like best about Sprinklr Marketing?** Sprinklr Marketing integrates every stage of the marketing lifecycle into a seamless experience on a single, unified platform, helping teams to produce high-quality assets faster across all digital channels. **What do you dislike about Sprinklr Marketing?** Nothiing as such as of now but will experment more with the tool. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Sprinklr is a cloud-based customer experience management solution designed for businesses of all sizes. It offers social experience core, content marketing, social media management, paid advertising, website management (first-party experience), and social listening functionalities within a suite. ### 26. All in one content Marketing Expert **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul K. | Ecommerce Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Sprinklr Marketing?** The software's ability to track specific insights about social posting and post creation on many screens and in various ways, and also the smart insight in the listening board **What do you dislike about Sprinklr Marketing?** The platform is a little not user friendy had to learn it via tutorial **What problems is Sprinklr Marketing solving and how is that benefiting you?** The problem in creating a social calendar and posting it at a perfect time is that it provides a high peak time to post, also in generating content strategy. ### 27. AI enabled and helpful **Rating:** 4.0/5.0 stars **Reviewed by:** Neha C. | Quality Auditing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2023 **What do you like best about Sprinklr Marketing?** Earlier was working in Little time in sales and marketing team for reviewing advertisement to ease the process **What do you dislike about Sprinklr Marketing?** Data segregation should be involved in this **What problems is Sprinklr Marketing solving and how is that benefiting you?** Area of advertisement and budget for it ### 28. It helps integrating any stage of marketing seamlessly. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Sprinklr Marketing?** Easy to understand, easy to promote your chapters etc Majorly time saver and best results provider. **What do you dislike about Sprinklr Marketing?** Nothing as of now to dislike infact I'm happy that I heard about it and planning to get it in my profession use. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Sprinklr Marketing solving major problem as it's time saving and easy to use and understand also getting benifit of it in gathering more clients ### 29. Solution based and AI powered **Rating:** 4.0/5.0 stars **Reviewed by:** Harshal C. | Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Sprinklr Marketing?** I would highly recommend it because I personally work in the sales field, so I need to boost sales campaigns. To boost them, advertisement and marketing come into the picture, and Sprinklr helps with 30 plus channels to solve your problems through multiple channels like social, digital, and traditional. **What do you dislike about Sprinklr Marketing?** Data segregation and implementation part should be included. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Target the marketing and advertising area, ensure cost effectiveness. ### 30. Sprinkle Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Mahima H. | Content review practitioner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Sprinklr Marketing?** It allows us to customize our campaigns, the partnerships they have with third parties are an advantage and the automatization offer really supports operations **What do you dislike about Sprinklr Marketing?** The tool is super good but slow when the workflow increases. **What problems is Sprinklr Marketing solving and how is that benefiting you?** With Sprinklr Marketing, your brand can reduce content production costs by up to 50%, improve campaign performance by more than 30%, and reduce brand risk and repetitive manual work by 25% ### 31. Great! **Rating:** 5.0/5.0 stars **Reviewed by:** Graham M. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2023 **What do you like best about Sprinklr Marketing?** The Automation is great and makes it easy to post. **What do you dislike about Sprinklr Marketing?** The dashboard is a little plain. I feel like it could be a lot better. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Posting Automation ### 32. BEST omnichannel platform for marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Shubham B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Sprinklr Marketing?** It has helped me to streamline all the marketing channels for my agency work, very ease to intergrate just need to go through a few tutorial. Loving it so far. **What do you dislike about Sprinklr Marketing?** I didnt find any dislikes about it to be honest. **What problems is Sprinklr Marketing solving and how is that benefiting you?** helping me connect all my marketing channel in place, that's the best thing. ### 33. Honest Review **Rating:** 4.5/5.0 stars **Reviewed by:** Akib R. | Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2023 **What do you like best about Sprinklr Marketing?** They have creative way and process to think and excute and deliver their work as promised **What do you dislike about Sprinklr Marketing?** I cant say any dislike because havent seen any . **What problems is Sprinklr Marketing solving and how is that benefiting you?** Rather than picking differnt process and data from many places it gives me solution from a singe end ### 34. First time user of Sprinklr **Rating:** 2.5/5.0 stars **Reviewed by:** Katrina W. | Customer Experience Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Sprinklr Marketing?** Having all social media accounts connected in 1 place is very helpful. Pre-approved posts are very helpful, and I've never had customizable posts at my disposal. **What do you dislike about Sprinklr Marketing?** It's still a little overwhelming. I don't care for the GUI / user interface when trying to find what I need. I don't like to have to select (all of) my social media accounts for every post; I wish that was the default. **What problems is Sprinklr Marketing solving and how is that benefiting you?** We need a platform that pushes posts to all social media accounts, and Sprinklr does that. **Official Response from Rupali Verma:** > Hi Katrina Thank you for taking the time to leave a review. We’re sorry to hear that our software didn’t meet your expectations. We want to assure you that we take all feedback seriously and will forward this to the concerned team. If you’d like to discuss your experience further, please don’t hesitate to reach out to your customer success manager directly. ### 35. Good marketing tool with a bit of a learnign curve **Rating:** 4.0/5.0 stars **Reviewed by:** Luke P. | Senior Content Marketing & Design, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Sprinklr Marketing?** A comprehensive toolset with great capabilities for social media management and analytics for our organic content. Good for visibility on what is being scheduled **What do you dislike about Sprinklr Marketing?** While powerful, navigation within Sprinklr can be complex and require a learning curve. I find it hard to get around with so many areas and tabs and many parameters to schedule a single post **What problems is Sprinklr Marketing solving and how is that benefiting you?** Greatly enhancing efficiency and data insights. This integration benefits us by saving time and improving our marketing strategies, despite the initial complexity of navigation. ### 36. Efficiency working wonders **Rating:** 5.0/5.0 stars **Reviewed by:** Vinay M. | Lead UX, Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2023 **What do you like best about Sprinklr Marketing?** Convenient to use and set up Time saving to use as well **What do you dislike about Sprinklr Marketing?** As of now not much to point out any thing but maybe the cost of of it **What problems is Sprinklr Marketing solving and how is that benefiting you?** It is helping us to organize the social calendars which benefits us in marketing ### 37. Very Powerful. Very Expensive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Sprinklr Marketing?** Sprinklr allows you to have one central hub for your digital marketing efforts. I feel it is strongest in its social media integration. We have individualized support to help us match Sprinklr's capabilities to our strategy. **What do you dislike about Sprinklr Marketing?** It is a powerful tool and is VERY expensive. We are limited in how much we can expand its capabilities throughout our organization because of the cost. It is difficult to prove out ROI in terms of customer service or awareness, thus making it challenging to procure budget to add modules and additional users. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Centralized hub for our digital marketing efforts, centralized asset storage, centralized data source. Shared content calendar that allows us to see activity from across the organization. **Official Response from Rupali Verma:** > Hi We're happy to hear that you have a positive experience with us and find our platform suited to all your digital marketing and social media initiatives. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 38. Top Campaign and Ad management platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Sprinklr Marketing?** Sprinklr helps our team mostly in the social and paid ads campaign management, which helped us to increase the ROI of the campaigns. It is also very easy to use and user friendly. **What do you dislike about Sprinklr Marketing?** For now there is not much I dislike about the Sprinklr and they are doing good. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Sprinklr helps us mostly paid ads advertising by providing various suggestions and helping us improve the budget, bids and the engagement for the ads. ### 39. Good user experience **Rating:** 5.0/5.0 stars **Reviewed by:** priya g. | Quality Assurance Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Sprinklr Marketing?** It offers social experience and marketing and management and it listens to the customer and provide the users according to the need. So good user friendly **What do you dislike about Sprinklr Marketing?** Tag functionality and it doesnt get refreshed stream automatically **What problems is Sprinklr Marketing solving and how is that benefiting you?** Filter out irrelevant search results through excluding keyword terms ### 40. Sprinklr enables social media excellence **Rating:** 4.0/5.0 stars **Reviewed by:** Jenn P. | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Sprinklr Marketing?** Sprinklr is clearly designed for social media practitioners and solves for all of the needs and challenges -- no matter how unique and nuanced. **What do you dislike about Sprinklr Marketing?** I think the interface could be simplified so that it's less intimidating for more generalist users. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Unified view of social campaigns and analytics, inbound monitoring and responding, outbound content scheduling and execution. This tool has helped us collaborate across teams and find efficiences. **Official Response from Rupali Verma:** > Hi Jenn We're happy to hear that you have a positive experience with us and find our platform suited to all your custom needs. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 41. Ease of Use **Rating:** 5.0/5.0 stars **Reviewed by:** Rusha B. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Sprinklr Marketing?** Ease of implementation, easy to integrate, great features and dedicated customer support **What do you dislike about Sprinklr Marketing?** Would have been better if it had better features aeound reporting **What problems is Sprinklr Marketing solving and how is that benefiting you?** Helped with content, calls wth customers and social media marketing ### 42. Best ai power marketing solutions **Rating:** 4.0/5.0 stars **Reviewed by:** Animesh N. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Sprinklr Marketing?** This marketing solutions is very accurate.Only target intrested catagory **What do you dislike about Sprinklr Marketing?** Ui is good but still difficult to beginners **What problems is Sprinklr Marketing solving and how is that benefiting you?** It's save my time. ### 43. Best Software **Rating:** 5.0/5.0 stars **Reviewed by:** Robin Christopher n. | Quality Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2023 **What do you like best about Sprinklr Marketing?** Using Sprinklr has made my marketing communication very easy **What do you dislike about Sprinklr Marketing?** There is nothing i dislike about this software **What problems is Sprinklr Marketing solving and how is that benefiting you?** Helps me analyse ### 44. The best help when it comes to marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Nisha D. | Digital Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Sprinklr Marketing?** Absolutely time saving Convenient User friendly interface **What do you dislike about Sprinklr Marketing?** Research function is not user friendly and is quite difficult **What problems is Sprinklr Marketing solving and how is that benefiting you?** Helping with latest trends and SEO keywords ### 45. Sprinklr Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Sprinklr Marketing?** Sprinklr makes analytics easy, it takes the guessing out of data. The dashboards and widgits are made specifically for your team. **What do you dislike about Sprinklr Marketing?** Implementation can be confusing and difficult, but once the dashboards are fully customized they are very helpful. **What problems is Sprinklr Marketing solving and how is that benefiting you?** It is helping me create dashboards for paid spend and organic social media data. ### 46. innovative opportunity **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2023 **What do you like best about Sprinklr Marketing?** the vastness of offerings. The number of features offered is great. and very easy to operate **What do you dislike about Sprinklr Marketing?** People dont enough about it more often. The frequency of use is low **What problems is Sprinklr Marketing solving and how is that benefiting you?** Reaching out to the right target audiance where Sprinklr is acing the game . I am more collaborative and adaptive because of Sprinklr ### 47. Looks promising **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2023 **What do you like best about Sprinklr Marketing?** The Unified desing for Marketing monittoring and implementation **What do you dislike about Sprinklr Marketing?** Nothing much but its bit dificiaul to get if you from Tech background **What problems is Sprinklr Marketing solving and how is that benefiting you?** Understand the market trends ### 48. It's a decent product for the price **Rating:** 4.0/5.0 stars **Reviewed by:** Tyler V. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Sprinklr Marketing?** Sprinklr Marketing allowed us to manage brand portfolios we manage and keep track on important alerts that come up. Their UX for account access is excellent, and our clients enjoy the white-labeled reports. **What do you dislike about Sprinklr Marketing?** The dashboards took a TON of time to customize to our liking. Some points of data are weirdly accessed. Onboarding and account management was sub-par. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Sprinklr Marketing allowed us to get content out and keep up to data with reporting and events with client metrics ### 49. Voice of our customers **Rating:** 5.0/5.0 stars **Reviewed by:** Pragati P. | Sr. Executive , Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Sprinklr Marketing?** This has been one tool for our voice of our customers. Engagement, posting and analysis of the data has helped our organisation to reach new heights. **What do you dislike about Sprinklr Marketing?** Not much but sometimes it lags during peak hours. **What problems is Sprinklr Marketing solving and how is that benefiting you?** This has been used for engagement with our deemed to be customers and users of our products. **Official Response from Rupali Verma:** > Hi Pragati We're happy to hear that you have a positive experience with us and that our platform helps you with customer engagement and data analytics. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 50. Powerful social management tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha W. | International Communications and Marketing Management, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2022 **What do you like best about Sprinklr Marketing?** The first and main thing that sticks out to me about Sprinklr is the breadth of its features. Sky is the limit with this platform! I love that I can easily find what I need with filters being available across nearly the entire platform. I love the ability to tag my posts with custom fields so that I can track and monitor the performance of whatever criteria is important to me and my company, and I love the ease with which I can locate important data in an overview of all of my accounts using the various dashboards and widgets available in the platform. **What do you dislike about Sprinklr Marketing?** The Advanced Publisher tends to give me more issues than the Quick Publisher and I find myself troubleshooting a lot of simple issues because the layout is not as intuitive as the Quick Publisher is. Also, the frequency with which my team gets error messages when trying to make a post happens a bit too often. My experience using social scheduling platforms is limited - I've only ever used Sendible - so I know that with Sprinklr's massive size, errors are more likely to happen. I just wish that they didn't happen as often, or that the fix of "trying again later" would actually work. Often times we try to post the same failed post 3 days later and still to no avail. I want my team to enjoy working in Sprinklr, and when posts fail more than a few times a month, it can definitely lower the adoption. **What problems is Sprinklr Marketing solving and how is that benefiting you?** The ability to see the content being posted across my company, being able to share company-approved content easily, wonderful data visualization, and simple features like Smart Scheduling have definitely improved the performance of our social channels. ## Sprinklr Marketing Discussions - [What do you like most about Sprinklr Marketing, and how has it improved your social media campaigns?](https://www.g2.com/discussions/what-do-you-like-most-about-sprinklr-marketing-and-how-has-it-improved-your-social-media-campaigns) - [What is Sprinklr Modern Marketing & Advertising used for?](https://www.g2.com/discussions/what-is-sprinklr-modern-marketing-advertising-used-for) - [PARTNER COMMERCIAL](https://www.g2.com/discussions/partner-commercial) - 1 upvote - [View Sprinklr Marketing pricing details and edition comparison](https://www.g2.com/products/sprinklr-marketing/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-31+17%3A04%3A54+-0500&secure%5Bsession_id%5D=cd0bf6d3-5891-4481-b031-5debbf8c073c&secure%5Btoken%5D=6121c3c536d6aa21a0471dca428a096491fefb65fa993443632348f87eba47a6&format=llm_user) ## Sprinklr Marketing Features **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Project Templates - Team Member Roles - Automated Alerts and Notficiations **Platform Interoperability** - Close Ecosystem API **Content Creation** - Content Management **Agentic AI - Content Experience Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Content Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Optimization** - Dashboards & Reporting **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Content Planning** - Content Organization - Task Assignment - Content Scheduling **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Campaign Activity** - Campaign Insights - Reports and Dashboards - Multichannel Tracking - Brand Optimization - Predictive Analytics **Planning** - Collaborative Editorial Calendars / Scheduling Content **Marketing Campaign Performance** - Performance and ROI Tracking - Activity Tracking **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Marketing Calendar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Other Features** - Integrations - Reporting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Sprinklr Marketing Alternatives - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,154 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (426 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews)