Sprinklr Marketing Reviews & Product Details

What I like best about Sprinklr Marketing is how it brings everything a marketer needs into a single, unified platform, making complex campaigns feel genuinely manageable and collaborative. It’s empowering to plan, create, and publish content across dozens of digital channels from one place, without juggling endless tools or spreadsheets. The real-time, AI-powered insights help me understand my audience better and optimize campaigns quickly—which means less guessing, more meaningful engagement, and impactful results. I also appreciate the smart automation features that save time on repetitive approvals and workflows, letting me focus more on creative strategy and less on routine tasks. Most of all, knowing that brand consistency and compliance are handled gives me real peace of mind, so I can confidently deliver bold ideas without worrying about details slipping through the cracks Review collected by and hosted on G2.com.

What I sometimes dislike about Sprinklr Marketing is how its sheer complexity can make even simple tasks feel overwhelming—there’s a steep learning curve, and the user interface isn’t always intuitive, especially for new users. Customizing or updating workflows often needs help from support, which can be slow or unresponsive, leaving you stuck when you need quick fixes. The platform is also quite expensive, with extra costs for essential features, making it hard to justify for smaller teams or companies on a budget. On top of that, analytics can be inconsistent, and there are limitations with some content formats and integrations, making it frustrating if you’re trying to be creative or agile with your campaigns. All these challenges sometimes get in the way of focusing on the actual marketing work you want to do. Review collected by and hosted on G2.com.

Sprinklr Marketing brings all your marketing activities and data onto a single platform, making it easier to plan, execute, and monitor campaigns across multiple channels.

The platform supports seamless collaboration across teams, with customizable workflows and easy approval processes that speed up campaign execution. Review collected by and hosted on G2.com.

Initial configuration and customization for specific needs can require significant time and support.

While integrations exist, setting them up or troubleshooting issues may need technical expertise or additional assistance from support. Review collected by and hosted on G2.com.

Sprinklr's Marketing tool is good at integrating various social media ads platforms into one unified place to create and manage social media ad campaigns, with additional planning and custom-tagging capabilities Review collected by and hosted on G2.com.

Sprinklr's Marketing tool has API limitations that limit the full use of native business/ad manager capabilities. It doesn't integrate well enough with other Sprinklr tools like Social and Listening and doesn't have in-tool billing capabilities. Ad specialists' support can be inconsistent, with the cost of implementation often high compared to simply using a native ads platform Review collected by and hosted on G2.com.

firstly, unique customer view

secondly, cross channel capabilities

third, collabration features

fourth, easy to use

and lastly, advanced reporting and easy of implementation Review collected by and hosted on G2.com.

first, complexity of setup

second,performance issues

third, overwhelming of small teams

fourth, customer support challenges

and lastly, customization limitations Review collected by and hosted on G2.com.

The capability to manage campaigns across multiple channels through a single interface simplifies campaign management and tracking. Additionally, having a responsive support team that promptly assists with any questions or issues enhances the overall experience. Review collected by and hosted on G2.com.

Many users find it challenging to learn, while some feel that the customization options are limited, which can be frustrating. Additionally, reports are often inconsistent and unresponsive. Users have also experienced lag and slow performance, which can impact productivity. Furthermore, the high cost makes it less accessible for small businesses. Review collected by and hosted on G2.com.

Sprinklr Marketing has been great for keeping track of multiple campaigns running for multiple teams. The ease of tracking campaigns requests and the tasks associated with those really is a game changer. The workflows and automations not only keep everyone on track, but also build in safeguards for compliance and finance functions. Once we got implementation close to right, we really saw a lot of benefit. Review collected by and hosted on G2.com.

Sprinklr Marketing is billed as having the ability to plan your entire content and paid workflow. It does not. Frustrating limitations around any paid function exist throughout the platform. It is built for content creation and publishing workflows. Period. Paid functions are an add on, and are far more limited that the content/organic side. Some features seem to halfway finished when it comes to paid, like someone forgot that people use Marketing for paid planning as well. Planning paid/dark content is just nearly impossible. If your functions are content/organic-first, you might never notice some of these problems.

Sprinklr Marketing is incredibly difficult to setup and integrate. This is partially because of very poor documentation, and partially because it feels like no one in Sprinklr products or support fully understands what it is even capable of. The default setup they walk you through likely will not serve your needs - and any training or documentation on how to work through it yourself doesn't exist. I would see references to featuers in knowledgebase and ask our reps about it, only to be told things weren't possible. And then realize while trying to solve a problem myself it was possible. It was over a year since initially beginning the project that we were able to see benefit, and that was because I figured out solutions on my own and badgered our reps to fill in the blanks until i was able to build it like i wanted. Review collected by and hosted on G2.com.

THEIR TOOLS ARE BEST IN CLASS FOR MARKETING AND ADVERTISMENTS OF SEVERAL SOCIAL MEDIA PLATFORMS ALL AT ONCE Review collected by and hosted on G2.com.

nothing as such for now, the tool works perfectly good.. I don't think there's any issue as of now.. Review collected by and hosted on G2.com.

The work and quality of as really inspiring and effective Review collected by and hosted on G2.com.

The work was good but the friendship and vibe was not upto mark Review collected by and hosted on G2.com.

I found it comparatively very easy to explore and the outputs are completely fabulous. Review collected by and hosted on G2.com.

Nothing bad about it....all good and a must explorable one. Review collected by and hosted on G2.com.

As a regulated business, Sprinklr has become the backbone of our Social Media operations and governance over a number of years. The best thing about Sprinklr Marketing is being able to empower internal teams and external agencies to carry out key social media workflow tasks in a safe and controlled way - ultimate confidence in collaborative working and output across teams is key for a business like ours. Review collected by and hosted on G2.com.

The only down-side is when a Social Platform doesn't yet provide API access to 3rd parties for a new product (i.e. a new ad product or creative format for publshing) then we are unable to carry out a desired action safely within Sprinklr and have to carry out the task natively. However, this is not a Sprinklr specific issue - if API access is not yet available, it won't be available to any Social Media Management Solutions in the marketplace (Sprinklr or their competitors). Sprinklr are however generally the fastest to deploy new functionality due to their close relatioships with the Social Platforms and their excellent (and super-speedy) Product Team. Review collected by and hosted on G2.com.