Sprinklr Marketing Reviews & Product Details

Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with powerful workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. - Manage end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. - Plan and schedule content across 30+ digital, social and traditional channels on a central editorial calendar, store all media assets in a digital asset manager and publish simultaneously across channels at AI-recommended times with an omnichannel publisher. - Generate engaging, platform-specific content instantly with Sprinklr AI+ — a powerful combination of Sprinklr’s proprietary AI and industry-leading Generative AI - Centralize multichannel social advertising campaign management across 9+ channels and boost ROAS with AI-powered optimization and automation. - Get a real-time, holistic view of paid, organic and third-party tracking data without the manual effort of integrating multiple data sources. - Leverage integrated social listening for content ideas, and AI-powered creative insights for more relevant ads and faster go-to-market. - Close the loop with your audience by enabling community managers to access, monitor and engage with comments on paid posts on social channels. - Unify brand governance, enable brand protection and manage brand activities across global and local domains through a centralized governance console.

Seller

Sprinklr

Discussions

Sprinklr Marketing Community

Languages Supported

English, French, Japanese, Korean, Portuguese

Overview by

Mara Schoeppner

Value at a Glance

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

16 months

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Top-Rated Alternatives

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Sprinklr Marketing Media

Sprinklr Marketing Demo - Improve the speed of content delivery by 40%.

Streamline workflows across organic and paid social.

Sprinklr Marketing Demo - Increase campaign ROI by 20%.

Optimize audience engagement by up to 44% with insight-generated content.

Deliver brand consistency with Smart Compliance.

G2 reviews are authentic and verified.

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Hossam E.

System Engineer - Sprinklr

Mid-Market (51-1000 emp.)

1/9/2026

"All Social Platforms Unified in One Powerful Dashboard"

5/5

What do you like best about Sprinklr Marketing?

It's unified (all social media platform are in one dashboard Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Marketing?

It's difficult to learn and requires a long time.

There's no strong scientific method I can learn from. Review collected by and hosted on G2.com.

Ryan M.

Associate

Enterprise (> 1000 emp.)

7/31/2025

"Marketing and Data Management"

5/5

What do you like best about Sprinklr Marketing?

What I like best about Sprinklr Marketing is how it brings everything a marketer needs into a single, unified platform, making complex campaigns feel genuinely manageable and collaborative. It’s empowering to plan, create, and publish content across dozens of digital channels from one place, without juggling endless tools or spreadsheets. The real-time, AI-powered insights help me understand my audience better and optimize campaigns quickly—which means less guessing, more meaningful engagement, and impactful results. I also appreciate the smart automation features that save time on repetitive approvals and workflows, letting me focus more on creative strategy and less on routine tasks. Most of all, knowing that brand consistency and compliance are handled gives me real peace of mind, so I can confidently deliver bold ideas without worrying about details slipping through the cracks Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Marketing?

What I sometimes dislike about Sprinklr Marketing is how its sheer complexity can make even simple tasks feel overwhelming—there’s a steep learning curve, and the user interface isn’t always intuitive, especially for new users. Customizing or updating workflows often needs help from support, which can be slow or unresponsive, leaving you stuck when you need quick fixes. The platform is also quite expensive, with extra costs for essential features, making it hard to justify for smaller teams or companies on a budget. On top of that, analytics can be inconsistent, and there are limitations with some content formats and integrations, making it frustrating if you’re trying to be creative or agile with your campaigns. All these challenges sometimes get in the way of focusing on the actual marketing work you want to do. Review collected by and hosted on G2.com.

What problems is Sprinklr Marketing solving and how is that benefiting you?

Sprinklr Marketing solves the challenge of managing complex, multi-channel campaigns by bringing everything—planning, content creation, publishing, collaboration, and analytics—into a single, unified platform. This means I can easily coordinate campaigns across 30+ digital channels and teams without juggling multiple tools or losing track of updates.

What benefits me most is how Sprinklr’s AI-driven insights help me quickly understand what’s working, so I can refine messaging and target the right audience in real time. Automated workflows save hours on routine approvals and content scheduling, freeing me up to focus on creative strategy instead of administrative bottlenecks. Everything stays organized in one place, making campaign execution smooth and helping maintain brand consistency no matter how many channels or markets we’re reaching.

Ultimately, having this kind of centralized, intelligent platform makes my work less stressful, speeds up getting campaigns live, ensures nothing slips through the cracks, and drives better results with fewer resources Review collected by and hosted on G2.com.

Raghav A.

Senior Associate

Enterprise (> 1000 emp.)

7/24/2025

"Sprinklr Marketing"

5/5

What do you like best about Sprinklr Marketing?

Sprinklr Marketing brings all your marketing activities and data onto a single platform, making it easier to plan, execute, and monitor campaigns across multiple channels.

The platform supports seamless collaboration across teams, with customizable workflows and easy approval processes that speed up campaign execution. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Marketing?

Initial configuration and customization for specific needs can require significant time and support.

While integrations exist, setting them up or troubleshooting issues may need technical expertise or additional assistance from support. Review collected by and hosted on G2.com.

Verified User in Biotechnology

Mid-Market (51-1000 emp.)

4/15/2025

"Good tool with potential"

2.5/5

What do you like best about Sprinklr Marketing?

Sprinklr's Marketing tool is good at integrating various social media ads platforms into one unified place to create and manage social media ad campaigns, with additional planning and custom-tagging capabilities Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Marketing?

Sprinklr's Marketing tool has API limitations that limit the full use of native business/ad manager capabilities. It doesn't integrate well enough with other Sprinklr tools like Social and Listening and doesn't have in-tool billing capabilities. Ad specialists' support can be inconsistent, with the cost of implementation often high compared to simply using a native ads platform Review collected by and hosted on G2.com.

What problems is Sprinklr Marketing solving and how is that benefiting you?

The problems Sprinklr Marketing is helping us solve is enabling Sprinklr users to start building and managing ads with Sprinklr Marketing, without a complex native platform governance model, while benefiting from one unified place for social media advertising, performance reporting, listening, and management Review collected by and hosted on G2.com.

tushar m.

market research analyst

Small-Business (50 or fewer emp.)

1/22/2025

"A ultimate tool for streamlined marketing"

5/5

What do you like best about Sprinklr Marketing?

firstly, unique customer view

secondly, cross channel capabilities

third, collabration features

fourth, easy to use

and lastly, advanced reporting and easy of implementation Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Marketing?

first, complexity of setup

second,performance issues

third, overwhelming of small teams

fourth, customer support challenges

and lastly, customization limitations Review collected by and hosted on G2.com.

What problems is Sprinklr Marketing solving and how is that benefiting you?

sprinklr marketing software helps in solving various problems such as fragmented marketing channels that marketing teams manages campaignians across various platforms and other one is lack of customer insights and third inefficient collabrations and approval processes and mannual time consuming products that is generating marketing performances and inconsistent marketing customer experiences and scaling marketing efforts and Sprinklr is solving the problem of fragmented, inefficient, and siloed marketing efforts by providing an integrated, scalable solution that unifies multiple channels, provides in-depth customer insights, and enhances collaboration. Review collected by and hosted on G2.com.

Akhileander N.

Senior Associate Consultant

Small-Business (50 or fewer emp.)

1/20/2025

"Efficient marketing solution and comprehensive strategies"

5/5

What do you like best about Sprinklr Marketing?

The capability to manage campaigns across multiple channels through a single interface simplifies campaign management and tracking. Additionally, having a responsive support team that promptly assists with any questions or issues enhances the overall experience. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Marketing?

Many users find it challenging to learn, while some feel that the customization options are limited, which can be frustrating. Additionally, reports are often inconsistent and unresponsive. Users have also experienced lag and slow performance, which can impact productivity. Furthermore, the high cost makes it less accessible for small businesses. Review collected by and hosted on G2.com.

What problems is Sprinklr Marketing solving and how is that benefiting you?

There are several key challenges that sprinklr marketing faces.

By managing the campaign across multiple channels are chaotic. It allows us to orchestrate campaigns from a platform where it can enhances the efficiency. Many tasks are repetitive and time consuming. Where the automation can work by reducing the time and risk from a human errors. Engaging with the customers are inconsistent. Where it can allow the users to manage the interactions around social,digital and traditional channels. Gaining of multiple insights from the data are challenging. Here sprinklr can offer anlytics and reporting tools to understand better about campaigns performance and behaviour of a customer Review collected by and hosted on G2.com.

Casey P.

Global Sr Manager, Paid Media and Analytics

Enterprise (> 1000 emp.)

7/25/2024

"Tons of promise, frustrating limitations"

3.5/5

What do you like best about Sprinklr Marketing?

Sprinklr Marketing has been great for keeping track of multiple campaigns running for multiple teams. The ease of tracking campaigns requests and the tasks associated with those really is a game changer. The workflows and automations not only keep everyone on track, but also build in safeguards for compliance and finance functions. Once we got implementation close to right, we really saw a lot of benefit. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Marketing?

Sprinklr Marketing is billed as having the ability to plan your entire content and paid workflow. It does not. Frustrating limitations around any paid function exist throughout the platform. It is built for content creation and publishing workflows. Period. Paid functions are an add on, and are far more limited that the content/organic side. Some features seem to halfway finished when it comes to paid, like someone forgot that people use Marketing for paid planning as well. Planning paid/dark content is just nearly impossible. If your functions are content/organic-first, you might never notice some of these problems.

Sprinklr Marketing is incredibly difficult to setup and integrate. This is partially because of very poor documentation, and partially because it feels like no one in Sprinklr products or support fully understands what it is even capable of. The default setup they walk you through likely will not serve your needs - and any training or documentation on how to work through it yourself doesn't exist. I would see references to featuers in knowledgebase and ask our reps about it, only to be told things weren't possible. And then realize while trying to solve a problem myself it was possible. It was over a year since initially beginning the project that we were able to see benefit, and that was because I figured out solutions on my own and badgered our reps to fill in the blanks until i was able to build it like i wanted. Review collected by and hosted on G2.com.