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Compare Bynder and Canto 
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At a Glance
Market Segments
Mid-Market (50.2% of reviews)
Mid-Market (49.9% of reviews)
Entry-Level Pricing
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Bynder
Star Rating
(1,068)4.5 out of 5
Market Segments
Mid-Market (50.2% of reviews)
Pros & Cons
Entry-Level Pricing
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Learn more about BynderCanto
Star Rating
(1,666)4.4 out of 5
Market Segments
Mid-Market (49.9% of reviews)
Pros & Cons
Entry-Level Pricing
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Learn more about CantoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Bynder excels in Quality of Support with a score of 9.2, where reviewers mention that the support team is responsive and knowledgeable, providing timely assistance. In contrast, Canto, with a score of 9.0, is also praised for its support but is noted to have slightly longer response times.
- Reviewers mention that Bynder's Search functionality, scoring 8.9, is highly effective, allowing users to quickly locate assets. Users on G2 highlight the intuitive search filters. Canto, with a score of 8.6, offers a solid search experience but lacks some of the advanced filtering options that Bynder provides.
- Users say that Bynder's Analytics feature, scoring 7.4, provides valuable insights into asset performance, although some users wish for more advanced reporting capabilities. Canto, with a higher score of 7.7, is noted for its user-friendly analytics dashboard, which reviewers find easier to navigate.
- Reviewers mention that both products have similar capabilities in Photo Editing, each scoring 6.4. However, users report that Canto's interface feels more streamlined, making it easier for quick edits, while Bynder's editing tools are seen as more robust but complex.
- Users on G2 highlight that Bynder's File Types support is excellent, scoring a perfect 9.0, allowing for a wide range of formats. Canto matches this score but reviewers note that Bynder's handling of specific file types, like high-resolution images, is more reliable.
- Users report that Bynder's Workflow Management, scoring 8.0, is effective but could benefit from more automation features. In comparison, Canto, with a score of 8.2, is praised for its user-friendly workflow tools that help streamline processes, making it easier for teams to collaborate.
Pricing
Entry-Level Pricing
Bynder
Enterprise
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Centralize all digital assets, manage asset storage and support creative and marketing teams to collaborate more efficiently during the creative process.
- Centralised content repository
- Collaboration & asset workflow tools
- Content creation & automation tools
Canto
Canto Digital Asset Management
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Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration
Free Trial
Bynder
Free Trial is available
Canto
No trial information availableRatings
Meets Requirements
8.8
923
8.9
1,456
Ease of Use
8.8
937
8.7
1,468
Ease of Setup
8.3
763
8.3
893
Ease of Admin
8.6
734
8.7
855
Quality of Support
9.3
886
9.0
1,254
Has the product been a good partner in doing business?
9.3
722
9.2
839
Product Direction (% positive)
9.2
906
9.0
1,419
Features by Category
Interface and Performance
8.5
665
|
Verified
8.6
1232
|
Verified
8.6
649
|
Verified
8.5
1242
|
Verified
8.9
681
|
Verified
8.6
1257
|
Verified
8.7
677
|
Verified
8.5
1243
|
Verified
7.5
478
7.7
506
Asset Management
9.0
663
|
Verified
9.0
1210
|
Verified
8.9
650
|
Verified
8.8
1082
|
Verified
8.3
586
|
Verified
8.4
952
|
Verified
8.4
597
|
Verified
8.4
894
|
Verified
8.6
563
|
Verified
8.7
887
|
Verified
8.6
530
|
Verified
8.2
717
|
Verified
8.6
566
|
Verified
8.6
798
|
Verified
8.6
485
8.5
558
Media Types
8.6
601
|
Verified
8.6
1047
|
Verified
8.4
514
|
Verified
8.6
794
|
Verified
9.2
662
|
Verified
9.4
1252
|
Verified
Administration
8.0
530
|
Verified
8.2
702
|
Verified
8.8
656
|
Verified
8.7
1113
|
Verified
8.8
604
|
Verified
8.7
1061
|
Verified
7.7
474
|
Verified
7.9
749
|
Verified
7.7
428
|
Verified
7.9
661
|
Verified
Agentic AI - Digital Asset Management
7.4
66
7.0
66
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
7.1
52
Not enough data
Feature Not Available
Not enough data
6.8
47
Not enough data
6.8
46
Not enough data
Agentic AI - Creative Management Platforms
6.7
5
Not enough data
7.0
5
Not enough data
8.1
6
Not enough data
7.2
6
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
Testing Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Publishing Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.0
41
Not enough data
Data Management
Not enough data
8.7
38
Not enough data
8.2
28
Not enough data
8.7
33
Not enough data
9.1
35
Not enough data
8.8
30
Not enough data
8.6
28
Not enough data
9.4
39
Optimization
Not enough data
8.8
36
Not enough data
8.3
35
Not enough data
8.4
26
Analytics
Not enough data
8.3
31
Not enough data
7.5
22
Not enough data
8.7
35
Content Protection
9.2
61
Not enough data
8.6
50
Not enough data
9.1
65
Not enough data
8.9
61
Not enough data
Feature Not Available
Not enough data
9.0
64
Not enough data
8.5
57
Not enough data
8.8
50
Not enough data
Content Type
8.9
51
Not enough data
9.0
50
Not enough data
Content Creation
9.2
25
Not enough data
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Feature Not Available
Not enough data
Editing
6.5
253
6.5
115
7.5
265
7.9
120
6.1
240
5.7
112
6.8
248
6.8
110
Search
8.9
283
8.2
125
7.9
253
7.9
118
7.6
268
6.9
124
7.7
256
7.1
117
Permissions
8.5
275
8.3
122
8.7
280
8.5
122
8.6
270
8.4
119
Platform
8.0
255
8.0
117
7.9
260
8.4
119
7.4
242
7.4
117
Agentic AI - Brand Asset Management
7.2
29
5.8
24
6.6
30
5.9
24
7.6
29
6.0
24
7.2
27
6.1
24
6.9
27
6.0
24
6.9
27
6.0
24
Planning
6.3
68
Not enough data
Publishing
6.8
68
Not enough data
Social Media
6.5
67
Not enough data
Planning
6.7
219
Not enough data
Generative AI
6.5
70
Not enough data
6.2
66
Not enough data
6.1
67
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Creation
6.9
8
Not enough data
6.9
8
Not enough data
7.7
8
Not enough data
6.9
8
Not enough data
7.6
9
Not enough data
7.3
8
Not enough data
7.9
8
Not enough data
Agentic AI - Content Distribution
6.9
24
Not enough data
6.8
24
Not enough data
7.3
24
Not enough data
6.4
22
Not enough data
6.8
24
Not enough data
6.7
23
Not enough data
Planning
6.7
219
Not enough data
Categories
Categories
Shared Categories
Bynder and Canto are categorized as Brand Asset Management and Digital Asset Management
Unique Categories
Bynder is categorized as Digital Rights Management (DRM), Content Experience Platforms, Content Creation, Creative Management Platforms, and Content Distribution
Canto is categorized as Product Information Management (PIM)
Reviews
Reviewers' Company Size
Bynder
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Canto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.3%
Consumer Goods
5.7%
Manufacturing
4.0%
Non-Profit Organization Management
3.9%
Retail
3.8%
Other
71.2%
Marketing and Advertising
9.4%
Non-Profit Organization Management
7.9%
Higher Education
7.2%
Consumer Goods
6.7%
Retail
4.9%
Other
63.9%
Alternatives
Discussions
Is there a trial version I can sign up for?
2 Comments
SP
https://medium.com/mobiotics/digital-rights-management-software-what-is-it-and-how-does-it-work-36a22ef61191Read more
How long does it take to develop a portal?
2 Comments
MB
Didn't realize this was product specific - so feel free to ignore as needed.
"a portal" is a pretty generic requirement - something as simple as a "contact...Read more
Can the system be integrated to an existing one?
2 Comments
SP
Yes, you can integrate with an existing one, you go through this article which will help you to understand the complete...Read more
Can you add a feature to compose a presentation in deck format or even a reel?
1 Comment
KM
Thanks for the suggestion, Camilo. I'll take this to the team!Read more
Will canto provide an option to connect social media
1 Comment
CO
You are currently able to share to an array of social media outlets directly from Canto (Twitter, Facebook, etc.).Read more
What is the best file structure and tagging structure?
1 Comment
CK
You can use whatever structure you’d like. You can even import your current file structure directly (from server, for example). However, with DAM systems,...Read more
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