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Compare Bynder and Canto 
Featured Products
At a Glance
Market Segments
Mid-Market (50.5% of reviews)
Mid-Market (50.2% of reviews)
Entry-Level Pricing
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Contact Us
Bynder
Star Rating
(1,090)4.5 out of 5
Market Segments
Mid-Market (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about BynderCanto
Star Rating
(1,728)4.4 out of 5
Market Segments
Mid-Market (50.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about CantoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Bynder excels in customer support, with users praising its "hands down the best onboarding team" and highlighting the responsiveness of the support team. This level of assistance can significantly ease the transition for new users.
- Users say that Canto offers a very straightforward and easy-to-use system, making it a favorite for teams looking for a simple, intuitive interface. Reviewers appreciate how Canto has transformed their asset management processes, making everything easily searchable.
- According to verified reviews, Bynder's advanced features, such as "natural language search," are particularly well-received, indicating that users find it easier to locate assets quickly and efficiently, enhancing their overall experience.
- Reviewers mention that while both platforms have solid ease of setup scores, Canto's streamlined workflows and cloud setup are noted for their simplicity, which can be a significant advantage for teams looking to get started quickly without a steep learning curve.
- G2 reviewers highlight that Bynder's quality of support is rated higher than Canto's, with users noting that the platform has been a "good partner in doing business," which can be crucial for long-term satisfaction and collaboration.
- Users report that while both platforms have strong search capabilities, Bynder's search functionality is particularly praised for its effectiveness, with users expressing excitement about its capabilities, which can greatly enhance daily usability and efficiency.
Pricing
Entry-Level Pricing
Bynder
Enterprise
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Centralize all digital assets, manage asset storage and support creative and marketing teams to collaborate more efficiently during the creative process.
- Centralised content repository
- Collaboration & asset workflow tools
- Content creation & automation tools
Canto
Canto Digital Asset Management
Contact Us
Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration
Free Trial
Bynder
Free Trial is available
Canto
No trial information availableRatings
Meets Requirements
8.8
939
8.9
1,498
Ease of Use
8.8
953
8.7
1,510
Ease of Setup
8.3
778
8.3
930
Ease of Admin
8.6
746
8.7
868
Quality of Support
9.3
902
9.1
1,293
Has the product been a good partner in doing business?
9.3
733
9.2
851
Product Direction (% positive)
9.2
920
9.0
1,460
Features by Category
Interface and Performance
8.5
673
|
Verified
8.6
1247
|
Verified
8.6
662
|
Verified
8.5
1266
|
Verified
8.9
696
|
Verified
8.6
1283
|
Verified
8.7
681
|
Verified
8.5
1251
|
Verified
7.4
482
7.7
512
Asset Management
9.0
666
|
Verified
9.0
1218
|
Verified
8.9
654
|
Verified
8.8
1092
|
Verified
8.3
590
|
Verified
8.4
955
|
Verified
8.4
602
|
Verified
8.4
900
|
Verified
8.6
565
|
Verified
8.7
890
|
Verified
8.6
532
|
Verified
8.2
721
|
Verified
8.6
567
|
Verified
8.6
803
|
Verified
8.6
490
8.5
566
Media Types
8.6
605
|
Verified
8.6
1053
|
Verified
8.4
517
|
Verified
8.6
797
|
Verified
9.2
665
|
Verified
9.4
1259
|
Verified
Administration
8.0
534
|
Verified
8.2
708
|
Verified
8.9
658
|
Verified
8.7
1127
|
Verified
8.8
610
|
Verified
8.7
1083
|
Verified
7.7
478
|
Verified
7.9
757
|
Verified
7.7
431
|
Verified
7.9
662
|
Verified
Agentic AI - Digital Asset Management
7.5
70
7.0
69
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
7.2
53
Not enough data
Feature Not Available
Not enough data
6.8
47
Not enough data
6.8
47
Not enough data
Agentic AI - Creative Management Platforms
6.7
5
Not enough data
7.0
5
Not enough data
8.1
6
Not enough data
7.2
6
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
Testing Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Publishing Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.0
41
Not enough data
Data Management
Not enough data
8.7
39
Not enough data
8.2
29
Not enough data
8.7
34
Not enough data
9.1
36
Not enough data
8.8
31
Not enough data
8.6
29
Not enough data
9.4
41
Optimization
Not enough data
8.8
37
Not enough data
8.3
36
Not enough data
8.4
27
Analytics
Not enough data
8.3
32
Not enough data
7.6
23
Not enough data
8.7
36
Content Protection
9.2
61
Not enough data
8.6
50
Not enough data
9.1
65
Not enough data
8.9
61
Not enough data
Feature Not Available
Not enough data
9.0
64
Not enough data
8.5
57
Not enough data
8.8
50
Not enough data
Content Type
8.9
51
Not enough data
9.0
50
Not enough data
Content Creation
9.2
25
Not enough data
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Feature Not Available
Not enough data
Editing
6.5
254
6.5
117
7.4
266
7.9
123
6.1
241
5.7
113
6.8
248
6.8
111
Search
8.8
285
8.2
126
7.9
254
7.9
119
7.6
271
6.9
127
7.7
257
7.1
118
Permissions
8.5
275
8.3
124
8.7
281
8.5
124
8.6
271
8.4
121
Platform
8.0
255
8.1
119
7.9
260
8.4
121
7.4
243
7.4
118
Agentic AI - Brand Asset Management
7.2
29
5.8
24
6.6
30
5.9
24
7.6
29
6.1
25
7.2
27
6.1
24
6.9
27
6.0
24
7.0
28
6.0
24
Planning
6.3
68
Not enough data
Publishing
6.8
68
Not enough data
Social Media
6.5
67
Not enough data
Planning
6.7
219
Not enough data
Generative AI
6.5
70
Not enough data
6.2
66
Not enough data
6.1
67
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Creation
6.9
8
Not enough data
6.9
8
Not enough data
7.7
8
Not enough data
6.9
8
Not enough data
7.6
9
Not enough data
7.3
8
Not enough data
7.9
8
Not enough data
Agentic AI - Content Distribution
6.9
24
Not enough data
6.8
24
Not enough data
7.3
24
Not enough data
6.4
22
Not enough data
6.8
24
Not enough data
6.7
23
Not enough data
Planning
6.7
219
Not enough data
Categories
Categories
Shared Categories
Bynder and Canto are categorized as Brand Asset Management and Digital Asset Management
Unique Categories
Bynder is categorized as Digital Rights Management (DRM), Content Experience Platforms, Content Creation, Creative Management Platforms, and Content Distribution
Canto is categorized as Product Information Management (PIM)
Reviews
Reviewers' Company Size
Bynder
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Canto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.4%
Consumer Goods
5.6%
Manufacturing
4.0%
Non-Profit Organization Management
4.0%
Retail
3.8%
Other
71.3%
Marketing and Advertising
9.2%
Non-Profit Organization Management
8.0%
Higher Education
7.4%
Consumer Goods
6.5%
Retail
4.9%
Other
64.0%
Alternatives
Discussions
Is there a trial version I can sign up for?
2 Comments
SP
https://medium.com/mobiotics/digital-rights-management-software-what-is-it-and-how-does-it-work-36a22ef61191Read more
How long does it take to develop a portal?
2 Comments
MB
Didn't realize this was product specific - so feel free to ignore as needed.
"a portal" is a pretty generic requirement - something as simple as a "contact...Read more
Can the system be integrated to an existing one?
2 Comments
SP
Yes, you can integrate with an existing one, you go through this article which will help you to understand the complete...Read more
Can you add a feature to compose a presentation in deck format or even a reel?
1 Comment
KM
Thanks for the suggestion, Camilo. I'll take this to the team!Read more
Will canto provide an option to connect social media
1 Comment
CO
You are currently able to share to an array of social media outlets directly from Canto (Twitter, Facebook, etc.).Read more
What is the best file structure and tagging structure?
1 Comment
CK
You can use whatever structure you’d like. You can even import your current file structure directly (from server, for example). However, with DAM systems,...Read more
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