Best Software for Mid-Market Businesses
2025
Nothing but the best software. G2 is proud to share our 2025 list of the Best Software for Mid-Market Businesses
Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace. Based on honest reviews and ratings from our G2 users this year, this list features the top software products found on G2.
Top 5 Best Software for Mid-Market Businesses:
Best Software Products / Products for Mid-Market
Out of 125,912 total products in this category, and 1,928 that were eligible for the 2025 Best Software Awards, here are the 50 best software products. When looking at this year’s winners, 30 remained on the list from last year, while 20 are new entrants — representing a 40% change on this list since the 2024 Best Software Awards.
1
Rippling
Core HR
Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. A
Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. A
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Mid-Market Products 2025
Best HR Software Products 2025
Best Small Business Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Best Fastest Growing Products 2025
Grid Leader Corporate Learning Management Systems Winter 2026
Grid Leader Benefits Administration Winter 2026
2
UKG Ready
HCM Software
Designed for small businesses where everyone wears multiple hats, UKG Ready® is the all-in-one HR solution that guides and empowers your people to make their day-to-day easier. From HR and payroll to talent and time, we’re the partner in your corner rooting for your success and giving you the tools,
Designed for small businesses where everyone wears multiple hats, UKG Ready® is the all-in-one HR solution that guides and empowers your people to make their day-to-day easier. From HR and payroll to talent and time, we’re the partner in your corner rooting for your success and giving you the tools,
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Enterprise Products 2025
Best Mid-Market Products 2025
Best HR Software Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Best Small Business Products 2025
Grid Leader Time Tracking Winter 2026
Grid Leader Time & Attendance Winter 2026
3
Deel Payroll
Global Payroll
Deel simplifies payroll so you can hire anyone, anywhere. We streamline compliance and payments through our independent contractor and EOR model. With Deel, generate legally binding contracts that cover local labor laws in over 150 countries, offer flexible withdrawals, and enjoy 24/7 customer suppo
Deel simplifies payroll so you can hire anyone, anywhere. We streamline compliance and payments through our independent contractor and EOR model. With Deel, generate legally binding contracts that cover local labor laws in over 150 countries, offer flexible withdrawals, and enjoy 24/7 customer suppo
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best HR Software Products 2025
Best Enterprise Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Europe Leader Global Payroll Winter 2026
Southeast Asia Leader Employer of Record (EOR) Winter 2026
India Leader Contractor Management Winter 2026
4
Agentforce Sales (formerly Salesforce Sales Cloud)
CRM
Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.
Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Sales Software Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Best Enterprise Products 2025
Best Highest Satisfaction Products 2025
Best Small Business Products 2025
Americas Leader Sales Enablement Winter 2026
Americas Leader Email Tracking Winter 2026
Canada Leader Sales Enablement Winter 2026
5
Paylocity
Core HR
Paylocity’s comprehensive product suite delivers a unified platform for professionals to make strategic decisions in the areas of benefits, core HR, payroll, talent, and workforce management, while cultivating a modern workplace and improving employee engagement.
Paylocity’s comprehensive product suite delivers a unified platform for professionals to make strategic decisions in the areas of benefits, core HR, payroll, talent, and workforce management, while cultivating a modern workplace and improving employee engagement.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Mid-Market Products 2025
Best HR Software Products 2025
Best Software Products 2025
Relationship Leader Enterprise Payment Winter 2026
Usability Leader Enterprise Payment Winter 2026
Germany Leader Expense Management Winter 2026
Grid Leader Enterprise Payment Winter 2026
Grid Leader Purchasing Winter 2026
6
HubSpot Marketing Hub
Marketing Automation
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Reviews
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Enterprise Products 2025
Best Highest Satisfaction Products 2025
Asia Leader Conversational Marketing Winter 2026
Europe Leader Conversational Marketing Winter 2026
Grid Leader Marketing Automation Winter 2026
7
BambooHR
HCM Software
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best HR Software Products 2025
Best Mid-Market Products 2025
Best Small Business Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Momentum Leader Candidate Relationship Management Winter 2026
Implementation Leader Job Description Management Winter 2026
Canada Leader Workforce Management Winter 2026
Canada Leader Performance Management Winter 2026
8
Billtrust
Accounts Receivable
Billtrust helps accounts receivable teams transition from expensive paper invoicing and check acceptance to efficient, automated electronic billing and integrated B2B payments.
Billtrust helps accounts receivable teams transition from expensive paper invoicing and check acceptance to efficient, automated electronic billing and integrated B2B payments.
Reviews
Categories
G2 Awards
Best Accounting & Finance Software Products 2025
Best Mid-Market Products 2025
Best Enterprise Products 2025
Best Software Products 2025
Grid Leader Accounts Receivable Winter 2026
Grid Leader Credit and Collections Winter 2026
Asia Pacific Leader Credit and Collections Winter 2026
9
Microsoft SharePoint
Employee Intranet
With SharePoint you can manage versions, apply retention schedules, declare records, and place legal holds, whether you're dealing with traditional content, Web content.
With SharePoint you can manage versions, apply retention schedules, declare records, and place legal holds, whether you're dealing with traditional content, Web content.
Reviews
Categories
G2 Awards
Best Collaboration & Productivity Software Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best Small Business Products 2025
Best Enterprise Products 2025
Best Software Products 2025
Canada Leader Employee Intranet Winter 2026
United Kingdom Leader Employee Intranet Winter 2026
Asia Pacific Leader Employee Intranet Winter 2026
Asia Leader Employee Intranet Winter 2026
10
HiBob HRIS
Core HR
Modern HR tech, built for the way people work today: globally, remotely, and collaboratively
Modern HR tech, built for the way people work today: globally, remotely, and collaboratively
Reviews
Categories
G2 Awards
Best HR Software Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Implementation Leader Whistleblowing Winter 2026
Implementation Leader Talent Assessment Winter 2026
Grid Leader Performance Management Winter 2026
United Kingdom Leader Time & Attendance Winter 2026
11
LinkedIn Recruiter
Recruiting Automation
LinkedIn Talent Basic, Finder, and Pro Plans. Obtain additional access to talent and tools to manage recruiting on LinkedIn's network.
LinkedIn Talent Basic, Finder, and Pro Plans. Obtain additional access to talent and tools to manage recruiting on LinkedIn's network.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Mid-Market Products 2025
Best HR Software Products 2025
Best Small Business Products 2025
Best Software Products 2025
12
Smartsheet
Project Management
Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Project Management Software Products 2025
Best Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Best Enterprise Products 2025
Africa Leader Project Collaboration Winter 2026
ANZ Leader Project Collaboration Winter 2026
Italy Leader Work Management Winter 2026
13
Joan
Meeting Room Booking Systems
After a decade of leading research and global deployments of epaper signage in areas where displaying digital information was completely unimaginable, Visionect also placed its ultra low power digital displays into the office environment with JOAN, the only room booking system built bottom-up specif
After a decade of leading research and global deployments of epaper signage in areas where displaying digital information was completely unimaginable, Visionect also placed its ultra low power digital displays into the office environment with JOAN, the only room booking system built bottom-up specif
Reviews
Categories
G2 Awards
Best Office Software Products 2025
Best Mid-Market Products 2025
EMEA Leader Desk Booking Winter 2026
Europe Leader Meeting Room Booking Systems Winter 2026
United Kingdom Leader Meeting Room Booking Systems Winter 2026
EMEA Leader Meeting Room Booking Systems Winter 2026
Grid Leader Meeting Room Booking Systems Winter 2026
14
Agentforce Service (formerly Salesforce Service Cloud)
Customer Service Automation
Deliver excellent customer service with a 360-degree view of your customers, an enterprise grade knowledge base, agent productivity tools, service contracts & entitlements, and analytics for complete visibility all on the Salesforce Platform.
Deliver excellent customer service with a 360-degree view of your customers, an enterprise grade knowledge base, agent productivity tools, service contracts & entitlements, and analytics for complete visibility all on the Salesforce Platform.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Customer Service Software Products 2025
Best Enterprise Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Small Business Products 2025
Relationship Leader Contact Center Workforce Winter 2026
Americas Leader Customer Self-Service Winter 2026
Europe Leader Help Desk Winter 2026
Americas Leader Customer Success Winter 2026
15
SAP Fieldglass
Vendor Management
SAP Fieldglass is a provider for services procurement and external workforce management.
SAP Fieldglass is a provider for services procurement and external workforce management.
Reviews
Categories
G2 Awards
Best German Sellers 2025
Best Mid-Market Products 2025
Best EMEA Sellers 2025
Best Software Products 2025
Asia Pacific Leader Vendor Management Winter 2026
Best Global Sellers 2025
India Leader Vendor Management Winter 2026
Grid Leader Vendor Management Winter 2026
Asia Leader Vendor Management Winter 2026
Momentum Leader Vendor Management Winter 2026
Asia Leader Vendor Management Fall 2025
16
Vanta
Security Compliance
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Governance, Risk & Compliance Software Products 2025
Best Fastest Growing Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Security Software Products 2025
Best Highest Satisfaction Products 2025
India Leader Third Party & Supplier Risk Management Winter 2026
Asia Leader Audit Management Winter 2026
17
HubSpot Sales Hub
CRM
Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity.
Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Sales Software Products 2025
Best Small Business Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Europe Leader Business Scheduling Winter 2026
Germany Leader Business Scheduling Winter 2026
Australia Leader Business Scheduling Winter 2026
ANZ Leader Business Scheduling Winter 2026
18
GTM Workspace - Powered by ZoomInfo
Sales Intelligence
GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best op
GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best op
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Sales Software Products 2025
Best Highest Satisfaction Products 2025
Grid Leader Marketing Account Intelligence Winter 2026
Grid Leader Email Verification Winter 2026
19
Sprout Social
Social Media Suites
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Best Enterprise Products 2025
Relationship Leader Social Customer Service Winter 2026
Grid Leader Social Customer Service Winter 2026
20
Hootsuite
Social Media Management
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Reviews
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Canadian Sellers 2025
Best Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Best Enterprise Products 2025
Implementation Leader Social Media Advertising Winter 2026
Middle East & Africa Leader Social Media Listening Tools Winter 2026
India Leader Social Media Suites Winter 2026
21
Asana
Project Collaboration
Asana is a leading work management platform for human + AI coordination. Over 170,000 customers like Accenture, Amazon, Anthropic, Morningstar, and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or com
Asana is a leading work management platform for human + AI coordination. Over 170,000 customers like Accenture, Amazon, Anthropic, Morningstar, and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or com
Reviews
Categories
G2 Awards
Best Project Management Software Products 2025
Best Global Sellers 2025
Best Software Products 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
Best Mid-Market Products 2025
Africa Leader Project Management Winter 2026
Canada Leader Project Management Winter 2026
Grid Leader Product Management Winter 2026
Grid Leader Task Management Winter 2026
22
Workvivo
Frontline Worker Communication Platforms
Workvivo is an internal communication and engagement platform that is designed to bring what’s happening in the organisation alive in a fun, intuitive and highly engaging way, while at the same time being structured completely around what the organisation is trying to achieve and connecting employee
Workvivo is an internal communication and engagement platform that is designed to bring what’s happening in the organisation alive in a fun, intuitive and highly engaging way, while at the same time being structured completely around what the organisation is trying to achieve and connecting employee
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Collaboration & Productivity Software Products 2025
Best Enterprise Products 2025
Best Mid-Market Products 2025
Best HR Software Products 2025
Best Software Products 2025
India Leader Employee Engagement Winter 2026
Implementation Leader Frontline Worker Communication Platforms Winter 2026
Europe Leader Employee Intranet Winter 2026
23
Culture Amp
Employee Engagement
Culture Amp makes it easy for culture-focused companies to collect, understand and act on employee feedback and improve employee engagement, experience and effectiveness.
Culture Amp makes it easy for culture-focused companies to collect, understand and act on employee feedback and improve employee engagement, experience and effectiveness.
Reviews
Categories
G2 Awards
Best HR Software Products 2025
Best Australia & New Zealand Products 2025
Best APAC Products 2025
Best Mid-Market Products 2025
Best Global Sellers 2025
Best Software Products 2025
ANZ Leader Employee Experience Winter 2026
Results Leader Career Management Winter 2026
Grid Leader Career Management Winter 2026
Europe Leader Employee Experience Winter 2026
24
ADP Workforce Now
HCM Software
From basic payroll and helping with Affordable Care Act (ACA) compliance, to managing employees across borders, ADP Workforce Now is a simple, powerful solution that helps companies with 50 or more employees improve their business performance.
From basic payroll and helping with Affordable Care Act (ACA) compliance, to managing employees across borders, ADP Workforce Now is a simple, powerful solution that helps companies with 50 or more employees improve their business performance.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best HR Software Products 2025
Best Mid-Market Products 2025
Relationship Leader Healthcare HR Winter 2026
Implementation Leader Healthcare HR Winter 2026
Results Leader Healthcare HR Winter 2026
Canada Leader HCM Software Winter 2026
Usability Leader Healthcare HR Winter 2026
25
NinjaOne
Endpoint Management
NinjaOne unifies IT to simplify work for 35,000+ customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. Intelligent automat
NinjaOne unifies IT to simplify work for 35,000+ customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. Intelligent automat
Reviews
Categories
G2 Awards
Best IT Management Software Products 2025
Best Global Sellers 2025
Best Fastest Growing Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
EMEA Leader Endpoint Management Winter 2026
EMEA Leader Enterprise IT Management Winter 2026
Europe Leader Incident Management Winter 2026
26
ManageEngine Endpoint Central
Unified Endpoint Management (UEM)
Endpoint Central is an integrated desktop and mobile device management software that helps in managing servers, laptops, desktops, smartphones, and tablets from a central location.
Endpoint Central is an integrated desktop and mobile device management software that helps in managing servers, laptops, desktops, smartphones, and tablets from a central location.
Reviews
Categories
G2 Awards
Best IT Management Software Products 2025
Best Mid-Market Products 2025
Best Global Sellers 2025
Best Software Products 2025
India Leader Enterprise IT Management Winter 2026
Asia Pacific Leader Enterprise IT Management Winter 2026
27
monday AI Work Platform
Project Management
monday.com is a software company that gives anyone the power to build and improve how their organization runs.
monday.com is a software company that gives anyone the power to build and improve how their organization runs.
Reviews
Categories
G2 Awards
Best Project Management Software Products 2025
Best EMEA Sellers 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Best Mid-Market Products 2025
Grid Leader Event Planning Winter 2026
28
Jira
Product Management
Jira is an issue and project tracker for teams building great software. Track bugs and tasks, link issues to related code, agile planning, and monitor activity.
Jira is an issue and project tracker for teams building great software. Track bugs and tasks, link issues to related code, agile planning, and monitor activity.
Reviews
Categories
G2 Awards
Best Development Software Products 2025
Best Australia & New Zealand Products 2025
Best APAC Products 2025
Best Enterprise Products 2025
Best Global Sellers 2025
Best Software Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Asia Leader Bug Tracking Winter 2026
Asia Pacific Leader Bug Tracking Winter 2026
India Leader Product Management Winter 2026
United Kingdom Leader Bug Tracking Winter 2026
29
Datto RMM
Remote Monitoring & Management (RMM)
A proactive remote monitoring & management (RMM) that maximizes productivity.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Security Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
ANZ Leader Remote Monitoring & Management (RMM) Winter 2026
Africa Leader Patch Management Winter 2026
Asia Pacific Leader Remote Monitoring & Management (RMM) Winter 2026
Australia Leader Patch Management Winter 2026
30
Birdeye
Online Reputation Management
Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specificall
Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specificall
Reviews
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Customer Service Software Products 2025
Best Highest Satisfaction Products 2025
Implementation Leader Customer Advocacy Winter 2026
Implementation Leader Local Listing Management Winter 2026
31
Insider One
Mobile Marketing
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orc
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orc
Reviews
Categories
G2 Awards
Best EMEA Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
Best Enterprise Products 2025
Best Mid-Market Products 2025
Best Small Business Products 2025
Best Software Products 2025
EMEA Leader Marketing Automation Winter 2026
Usability Leader Marketing Automation Winter 2026
Momentum Leader Personalization Winter 2026
32
Confluence
Knowledge Base
Give your team one place to share, find, and collaborate on information they need to get work done.
Give your team one place to share, find, and collaborate on information they need to get work done.
Reviews
Categories
G2 Awards
Best Content Management Software Products 2025
Best Australia & New Zealand Products 2025
Best Enterprise Products 2025
Best APAC Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best Software Products 2025
EMEA Leader Knowledge Management Winter 2026
EMEA Leader Knowledge Base Winter 2026
Germany Leader Knowledge Base Winter 2026
Europe Leader Knowledge Base Winter 2026
Grid Leader Knowledge Base Winter 2026
33
Gong
Revenue AI Platforms
The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions.
Reviews
Categories
G2 Awards
Best Sales Software Products 2025
Best Global Sellers 2025
Best Highest Satisfaction Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Asia Pacific Leader Sales Coaching Winter 2026
EMEA Leader Sales Coaching Winter 2026
Canada Leader Sales Coaching Winter 2026
United Kingdom Leader Sales Coaching Winter 2026
34
Blackbaud Raiser's Edge NXT
Donor Management
Smart, scalable, and predictive, Raiser’s Edge NXT is ready to help you grow your constituent base and expand your revenue streams, so you can increase your impact like never before.
Smart, scalable, and predictive, Raiser’s Edge NXT is ready to help you grow your constituent base and expand your revenue streams, so you can increase your impact like never before.
Reviews
Categories
G2 Awards
Best Non-Profit Software Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Grid Leader Donor Management Winter 2026
Grid Leader Fundraising Winter 2026
Grid Leader Nonprofit CRM Winter 2026
Grid Leader Donor Prospect Research Winter 2026
35
Playvox Quality Management
Contact Center Quality Assurance
Playvox is a modern Quality Assurance software. Improve customer experience and satisfaction by evaluating, coaching, training and motivating your agents to increase their performance. All in one centralized place.
Playvox is a modern Quality Assurance software. Improve customer experience and satisfaction by evaluating, coaching, training and motivating your agents to increase their performance. All in one centralized place.
Reviews
Categories
G2 Awards
Best Customer Service Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Implementation Leader Contact Center Quality Assurance Winter 2026
36
Greenhouse
Applicant Tracking Systems (ATS)
The platform was built to help you get better at recruiting. Find better talent, conduct more meaningful interviews and get the data you need to improve your process and make the right decisions, faster.
The platform was built to help you get better at recruiting. Find better talent, conduct more meaningful interviews and get the data you need to improve your process and make the right decisions, faster.
Reviews
Categories
G2 Awards
Best HR Software Products 2025
Best Global Sellers 2025
Best Enterprise Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Best Software Products 2025
Canada Leader Recruitment Marketing Winter 2026
EMEA Leader Applicant Tracking Systems (ATS) Winter 2026
Europe Leader Applicant Tracking Systems (ATS) Winter 2026
Asia Leader Recruitment Marketing Winter 2026
37
LinkedIn Sales Navigator
Sales Intelligence
LinkedIn Sales Navigator is the best version of LinkedIn for sales professionals. By harnessing the power of a 500 million member network, LinkedIn Sales Navigator will help you better target, understand, and engage with buyers.
LinkedIn Sales Navigator is the best version of LinkedIn for sales professionals. By harnessing the power of a 500 million member network, LinkedIn Sales Navigator will help you better target, understand, and engage with buyers.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Sales Software Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Best Enterprise Products 2025
38
Remote
Global Employment Platforms (GEP)
Remote offers global HR solutions for the future of work. Learn about how we make it possible for businesses of all sizes to employ global talent legally and easily.
Reviews
Categories
G2 Awards
Best HR Software Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best Fastest Growing Products 2025
Europe Leader Time & Attendance Winter 2026
Implementation Leader Global Employment Platforms (GEP) Winter 2026
EMEA Leader Time & Attendance Winter 2026
Grid Leader PEO Providers Winter 2026
Europe Leader Global Employment Platforms (GEP) Winter 2026
39
Microsoft Entra ID
Identity and Access Management (IAM)
Entra ID is a comprehensive identity and access management cloud solution that provides a robust set of capabilities to manage users and groups and help secure access to applications including Microsoft online services like Office 365 and a world of non-Microsoft SaaS applications.
Entra ID is a comprehensive identity and access management cloud solution that provides a robust set of capabilities to manage users and groups and help secure access to applications including Microsoft online services like Office 365 and a world of non-Microsoft SaaS applications.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Security Software Products 2025
Best Enterprise Products 2025
Best Mid-Market Products 2025
Asia Leader Passwordless Authentication Winter 2026
Asia Pacific Leader Passwordless Authentication Winter 2026
Asia Leader Multi-Factor Authentication (MFA) Winter 2026
Grid Leader Multi-Factor Authentication (MFA) Winter 2026
Grid Leader Privileged Access Management (PAM) Winter 2026
India Leader Multi-Factor Authentication (MFA) Winter 2026
40
Google Analytics
Digital Analytics
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Usability Leader Mobile Analytics Winter 2026
Usability Leader Mobile App Analytics Winter 2026
Momentum Leader Mobile App Analytics Winter 2026
Grid Leader Data Exchange Platforms Winter 2026
Results Leader Mobile Analytics Winter 2026
41
mjPRO
Procure to Pay
mjPRO is an industry agnostic, SaaS based, full stack P2P platform, from the house of mjunction. It digitises the entire procurement chain from "Plan to Pay" by connecting all data and stakeholders. It can be integrated with any ERP and even work standalone. The AI/ML powered supplier connect / ePro
mjPRO is an industry agnostic, SaaS based, full stack P2P platform, from the house of mjunction. It digitises the entire procurement chain from "Plan to Pay" by connecting all data and stakeholders. It can be integrated with any ERP and even work standalone. The AI/ML powered supplier connect / ePro
Reviews
Categories
G2 Awards
Best India Sellers 2025
Best Mid-Market Products 2025
Grid Leader Procure to Pay Winter 2026
Asia Leader Procure to Pay Winter 2026
Asia Pacific Leader Procure to Pay Winter 2026
India Leader Procure to Pay Winter 2026
Asia Pacific High performer Strategic Sourcing Winter 2026
Momentum Leader Procure to Pay Winter 2026
42
Seamless (formally Seamless.AI)
Sales Intelligence
Seamless delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence.
Seamless delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence.
Reviews
Categories
G2 Awards
Best Highest Satisfaction Products 2025
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Small Business Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Asia Leader Lead Intelligence Winter 2026
Grid Leader Sales Intelligence Winter 2026
Southeast Asia Leader Lead Intelligence Winter 2026
Middle East & Africa Leader Lead Intelligence Winter 2026
43
Braze
Push Notification
Create powerful customer engagement with ease, at any scale
Reviews
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best Software Products 2025
Grid Leader Mobile Marketing Winter 2026
Usability Leader Push Notification Winter 2026
Grid Leader SMS Marketing Winter 2026
United Kingdom Leader Mobile Marketing Winter 2026
Europe Leader Mobile Marketing Winter 2026
44
Drata
Cloud Compliance
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Reviews
Categories
G2 Awards
Best Security Software Products 2025
Best Governance, Risk & Compliance Software Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Best Small Business Products 2025
Best Software Products 2025
EMEA Leader Vendor Security and Privacy Assessment Winter 2026
Europe Leader Vendor Security and Privacy Assessment Winter 2026
45
Awardco
Employee Recognition
Awardco enhances workplace culture, performance, and engagement while boosting productivity and reducing costs. Build culture with value-driven, dollar-for-dollar recognition and access the largest reward network—all in one easy-to-use platform.
Awardco enhances workplace culture, performance, and engagement while boosting productivity and reducing costs. Build culture with value-driven, dollar-for-dollar recognition and access the largest reward network—all in one easy-to-use platform.
Reviews
Categories
G2 Awards
Best Highest Satisfaction Products 2025
Best HR Software Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Momentum Leader Rewards and Incentives Winter 2026
Grid Leader Rewards and Incentives Winter 2026
Grid Leader Employee Recognition Winter 2026
Grid Leader Lifestyle Spending Account (LSA) Winter 2026
46
Bonusly
Employee Recognition
Bonusly’s performance enablement solution recognizes employee wins, builds meaningful connections, enables consistent feedback, and equips managers with tools and insights—to unlock your team's full potential. Bonusly builds meaningful relationships between employers and employees, celebrating miles
Bonusly’s performance enablement solution recognizes employee wins, builds meaningful connections, enables consistent feedback, and equips managers with tools and insights—to unlock your team's full potential. Bonusly builds meaningful relationships between employers and employees, celebrating miles
Reviews
Categories
G2 Awards
Best Highest Satisfaction Products 2025
Best HR Software Products 2025
Best Mid-Market Products 2025
Usability Leader Employee Experience Winter 2026
Implementation Leader Employee Experience Winter 2026
Results Leader Employee Experience Winter 2026
47
MaintainX
CMMS
MaintainX is a mobile-first workflow management platform for industrial and frontline workers. We are a modern IoT-enabled cloud-based tool for maintenance, safety, and operations on equipment and facilities.
MaintainX is a mobile-first workflow management platform for industrial and frontline workers. We are a modern IoT-enabled cloud-based tool for maintenance, safety, and operations on equipment and facilities.
Reviews
Categories
G2 Awards
Best Mid-Market Products 2025
Best Fastest Growing Products 2025
Results Leader Enterprise Asset Management (EAM) Winter 2026
Relationship Leader Enterprise Asset Management (EAM) Winter 2026
Relationship Leader Knowledge Management Winter 2026
Results Leader Facility Management Winter 2026
Relationship Leader Asset Management Winter 2026
Relationship Leader IoT Management Winter 2026
48
Bullhorn
Staffing
Bullhorn’s full-featured, Web-based applicant tracking system and recruitment CRM solution are designed to meet the needs of staffing and recruiting agencies of all sizes.
Bullhorn’s full-featured, Web-based applicant tracking system and recruitment CRM solution are designed to meet the needs of staffing and recruiting agencies of all sizes.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best HR Software Products 2025
Best Software Products 2025
Best Enterprise Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Usability Leader Recruitment Platforms Winter 2026
Momentum Leader Recruitment Platforms Winter 2026
Grid Leader Staffing Winter 2026
49
Jamf
Mobile Device Management (MDM)
A complete Apple management solution for IT pros to empower users and simplify the deployment, inventory, and security of Macs, iPads, and iPhones. Designed to automate device management for you while driving end-user productivity and creativity, Jamf Pro (formerly Casper Suite) is the EMM tool that
A complete Apple management solution for IT pros to empower users and simplify the deployment, inventory, and security of Macs, iPads, and iPhones. Designed to automate device management for you while driving end-user productivity and creativity, Jamf Pro (formerly Casper Suite) is the EMM tool that
Reviews
Categories
G2 Awards
Best IT Management Software Products 2025
Best Global Sellers 2025
Best Enterprise Products 2025
Best Mid-Market Products 2025
Grid Leader Data Security Winter 2026
Grid Leader Mobile Device Management (MDM) Winter 2026
ANZ Leader Mobile Device Management (MDM) Winter 2026
Momentum Leader Enterprise Mobility Management Winter 2026
Momentum Leader Mobile Application Management Winter 2026
Implementation Leader Enterprise Mobility Management Winter 2026
50
Workiva
Audit Management
Workiva (NYSE:WK) Wdesk is a cloud-based productivity platform for enterprises that collect, link, report, and analyze business data with control and accountability.
Workiva (NYSE:WK) Wdesk is a cloud-based productivity platform for enterprises that collect, link, report, and analyze business data with control and accountability.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Governance, Risk & Compliance Software Products 2025
Best Enterprise Products 2025
Best Accounting & Finance Software Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
EMEA Leader Sustainability Management Winter 2026
Momentum Leader Environmental, Social, and Governance (ESG) Reporting Winter 2026
Grid Leader Environmental, Social, and Governance (ESG) Reporting Winter 2026
Relationship Leader Environmental, Social, and Governance (ESG) Reporting Winter 2026
FAQs
What are the G2 Best Software Awards?
G2’s annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users and publicly available market presence data.
How are the winners determined?
Dozens of lists are generated based on G2’s verified user reviews and publicly available market presence data. G2 uses Satisfaction and Market Presence scores to rank products and vendors across different categories. Scores are first calculated within categories for all products with at least one review in the past year, which also appears on at least one G2 Grid® (having at least 10 total reviews) for a category that aligns with a Best Software list. Scores are then aggregated and compared based on the scoring criteria for each of the three Best Software lists: Best Software Companies, Best Software Products, and Best Software by Function.
Read more about the methodology used to calculate G2’s Best Software Awards here.
How does a vendor become eligible for the awards?
To be eligible for one of G2’s Best Software Companies or Products lists, a software product or company must have at least one review in the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a category that aligns with a Best Software list. Scores reflect only data from reviews submitted during the evaluation period (January 1st, 2024 - December 31, 2024).
Can software sellers and products win multiple awards?
Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.
How are reviews verified and vetted?
Authenticity and trust are paramount to our approach to review collection, moderation, and publishing. It is our aim to ensure every review is the honest opinion of a real user and their own experience with a product or service. Every review submitted to G2 undergoes rigorous moderation. We verify user identities and use over 43 data points and consistent guidelines to ensure authenticity. In fact, G2 rejects over one-third of the reviews submitted for not meeting those guidelines and standards. And while we see the clear opportunity for AI and are using it to fuel our own innovations, G2 maintains that reviews should come from genuine user experiences, only allowing AI for minor content enhancements but not review generation. For more information, view G2’s community guidelines.
Were G2’s 2025 Best Software lists researched and published using the same methodology and criteria as past years? If not, what is new?
Some eligibility requirements have changed for Best Software 2025. Changes for 2025 include:
Vendors no longer need 50+ reviews to qualify for the awards. To be considered for one of G2’s Best Software Sellers or Best Software Products Lists, a software company must have at least one review over the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a child category that aligns with a Best Software list.
This change was made to expand eligibility for vendors and products on G2 while simplifying the requirements, making it easier to be considered. However, on the most competitive Best Software lists, winners typically have hundreds or even thousands of reviews.
For the Functional Product Lists, a product’s percentage of categories and reviews earned within that functional list will be used as a factor in scoring. Previously, we considered representation across all categories across G2.
We believe this change will provide a better representation of the top-ranked products for each functional product list.
We also added the following new lists in 2025:
Best Governance, Risk & Compliance Software Products
Best Supply Chain & Logistics Software Products
Best Hosting Software Products
Best Data Privacy Software Products
Best Healthcare Software Products
Best Non-Profit Software Products
Best Legal Software Products
Best Financial Services Software Products
Best Real Estate Software Products
How can I promote my Best Software Award recognition if I am named a winner?
All winners will receive an email from G2 providing promotional materials and instructions, including templates and guidelines for:
Accessing their Best Software Award badge(s) in my.g2
Promoting their recognition via news announcements
Celebrating with customizable social media graphics
How will G2 celebrate the winners?
G2 will celebrate award winners through a series of promotions, including news announcements, social media posts, emails, website banners, and more. While some winners will be featured on billboards in New York City, this is limited to select top winners pre-determined by G2.
How are the Best Software Awards different from G2’s quarterly reports?
Key differences between G2’s Best Software Awards and Market Reports include:
- Best Software consists of annual awards lists accessed without log-in required, whereas Seasonal Market Reports are quarterly detailed reports viewed only by logging into my.g2.
- There are also differences in eligibility criteria and the depth and breadth of the product & vendor recognition.
- Learn more here.