Best Software for Small Businesses
2025
Nothing but the best software. G2 is proud to share our 2025 list of the Best Software for Small Businesses
Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace. Based on honest reviews and ratings from our G2 users this year, this list features the top software products found on G2.
Top 5 Best Software for Small Businesses:
Best Software Products / Products for Small Business
Out of 125,912 total products in this category, and 2,480 that were eligible for the 2025 Best Software Awards, here are the 50 best software products. When looking at this year’s winners, 28 remained on the list from last year, while 22 are new entrants — representing a 44% change on this list since the 2024 Best Software Awards.
1
RUN Powered by ADP
Payroll
Whether you’ve been in business for 25 years or you’re just getting started, RUN Powered by ADP® can help. They've spent countless hours — and burned through even more cups of coffee — building a smarter, simpler, and more affordable payroll, tax and HR solution to help you get back to the work that
Whether you’ve been in business for 25 years or you’re just getting started, RUN Powered by ADP® can help. They've spent countless hours — and burned through even more cups of coffee — building a smarter, simpler, and more affordable payroll, tax and HR solution to help you get back to the work that
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Small Business Products 2025
Best HR Software Products 2025
Best Software Products 2025
Americas Leader Payroll Winter 2026
Momentum Leader Background Check Winter 2026
Implementation Leader Background Check Winter 2026
Grid Leader Payroll Winter 2026
Grid Leader Time & Attendance Winter 2026
Grid Leader Core HR Winter 2026
2
Deel Payroll
Global Payroll
Deel simplifies payroll so you can hire anyone, anywhere. We streamline compliance and payments through our independent contractor and EOR model. With Deel, generate legally binding contracts that cover local labor laws in over 150 countries, offer flexible withdrawals, and enjoy 24/7 customer suppo
Deel simplifies payroll so you can hire anyone, anywhere. We streamline compliance and payments through our independent contractor and EOR model. With Deel, generate legally binding contracts that cover local labor laws in over 150 countries, offer flexible withdrawals, and enjoy 24/7 customer suppo
Reviews
Categories
G2 Awards
Best Small Business Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best HR Software Products 2025
Best Enterprise Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Middle East Leader Payroll Winter 2026
Relationship Leader Freelancer Management Systems Winter 2026
Grid Leader Global Employment Platforms (GEP) Winter 2026
3
Asana
Project Collaboration
Asana is a leading work management platform for human + AI coordination. Over 170,000 customers like Accenture, Amazon, Anthropic, Morningstar, and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or com
Asana is a leading work management platform for human + AI coordination. Over 170,000 customers like Accenture, Amazon, Anthropic, Morningstar, and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or com
Reviews
Categories
G2 Awards
Best Project Management Software Products 2025
Best Global Sellers 2025
Best Software Products 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
Best Mid-Market Products 2025
India Leader Marketing Calendar Winter 2026
Germany Leader Objectives and Key Results (OKR) Winter 2026
Canada Leader Objectives and Key Results (OKR) Winter 2026
Canada Leader Marketing Calendar Winter 2026
4
HubSpot Marketing Hub
Marketing Automation
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Reviews
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Enterprise Products 2025
Best Highest Satisfaction Products 2025
Australia Leader Marketing Automation Winter 2026
Latin America Leader Marketing Automation Winter 2026
Asia Pacific Leader Marketing Automation Winter 2026
5
Rippling
Core HR
Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. A
Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. A
Reviews
Categories
G2 Awards
Best Mid-Market Products 2025
Best Global Sellers 2025
Best HR Software Products 2025
Best Small Business Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Best Fastest Growing Products 2025
Grid Leader HCM Software Winter 2026
Southeast Asia Leader Onboarding Winter 2026
6
HubSpot Sales Hub
CRM
Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity.
Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity.
Reviews
Categories
G2 Awards
Best Sales Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
EMEA Leader Email Tracking Winter 2026
EMEA Leader Outbound Call Tracking Winter 2026
Europe Leader Outbound Call Tracking Winter 2026
Asia Leader Visitor Identification Winter 2026
7
Gusto
Payroll
Payroll, benefits, and HR made refreshingly easy.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Small Business Products 2025
Best HR Software Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Results Leader Contractor Payments Winter 2026
Results Leader Onboarding Winter 2026
Results Leader Core HR Winter 2026
Usability Leader Onboarding Winter 2026
Implementation Leader Onboarding Winter 2026
8
Datto RMM
Remote Monitoring & Management (RMM)
A proactive remote monitoring & management (RMM) that maximizes productivity.
Reviews
Categories
G2 Awards
Best Security Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Australia Leader Patch Management Winter 2026
ANZ Leader Endpoint Management Winter 2026
Australia Leader Remote Support Winter 2026
ANZ Leader Remote Monitoring & Management (RMM) Winter 2026
9
Smartsheet
Project Management
Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Project Management Software Products 2025
Best Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Best Enterprise Products 2025
ANZ Leader Project Collaboration Winter 2026
Europe Leader Project Management Winter 2026
Italy Leader Work Management Winter 2026
10
Vanta
Security Compliance
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
Reviews
Categories
G2 Awards
Best Governance, Risk & Compliance Software Products 2025
Best Global Sellers 2025
Best Fastest Growing Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Security Software Products 2025
Best Highest Satisfaction Products 2025
Grid Leader Security Compliance Winter 2026
Asia Pacific Leader Audit Management Winter 2026
11
monday AI Work Platform
Project Management
monday.com is a software company that gives anyone the power to build and improve how their organization runs.
monday.com is a software company that gives anyone the power to build and improve how their organization runs.
Reviews
Categories
G2 Awards
Best EMEA Sellers 2025
Best Project Management Software Products 2025
Best Small Business Products 2025
Best Global Sellers 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Best Mid-Market Products 2025
Grid Leader Event Planning Winter 2026
12
Microsoft SharePoint
Employee Intranet
With SharePoint you can manage versions, apply retention schedules, declare records, and place legal holds, whether you're dealing with traditional content, Web content.
With SharePoint you can manage versions, apply retention schedules, declare records, and place legal holds, whether you're dealing with traditional content, Web content.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Collaboration & Productivity Software Products 2025
Best Mid-Market Products 2025
Best Small Business Products 2025
Best Enterprise Products 2025
Best Software Products 2025
Grid Leader Employee Intranet Winter 2026
13
Agentforce Sales (formerly Salesforce Sales Cloud)
CRM
Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.
Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.
Reviews
Categories
G2 Awards
Best Sales Software Products 2025
Best Global Sellers 2025
Best Software Products 2025
Best Mid-Market Products 2025
Best Enterprise Products 2025
Best Highest Satisfaction Products 2025
Best Small Business Products 2025
Australia Leader Email Tracking Winter 2026
Asia Leader Outbound Call Tracking Winter 2026
Canada Leader Sales Enablement Winter 2026
14
Zoho Recruit
Applicant Tracking Systems (ATS)
Zoho Recruit takes in-house recruiting to a whole new level. Make your work uncomplicated by sourcing, tracking and hiring your talent - all from one place.
Zoho Recruit takes in-house recruiting to a whole new level. Make your work uncomplicated by sourcing, tracking and hiring your talent - all from one place.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Small Business Products 2025
Best HR Software Products 2025
Best Software Products 2025
Grid Leader Recruitment Marketing Winter 2026
EMEA Leader Applicant Tracking Systems (ATS) Winter 2026
EMEA Leader Recruitment Marketing Winter 2026
Canada Leader Recruiting Automation Winter 2026
United Kingdom Leader Applicant Tracking Systems (ATS) Winter 2026
India Leader Applicant Tracking Systems (ATS) Winter 2026
15
Loom
Video Communications
Communicate more effectively with video messaging for work. Individuals and teams can get started for free on our Starter plan.
Communicate more effectively with video messaging for work. Individuals and teams can get started for free on our Starter plan.
Reviews
Categories
G2 Awards
Best Australia & New Zealand Products 2025
Best Collaboration & Productivity Software Products 2025
Best APAC Products 2025
Best Small Business Products 2025
Best Software Products 2025
Best Global Sellers 2025
Asia Leader Video Email Winter 2026
India Leader Video Email Winter 2026
Asia Leader Video Communications Winter 2026
Momentum Leader Video Hosting Winter 2026
Grid Leader Video CMS Winter 2026
16
Seamless (formally Seamless.AI)
Sales Intelligence
Seamless delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence.
Seamless delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence.
Reviews
Categories
G2 Awards
Best Highest Satisfaction Products 2025
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Small Business Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Americas Leader Lead Capture Winter 2026
Asia Pacific Leader Lead Intelligence Winter 2026
Middle East & Africa Leader Lead Intelligence Winter 2026
India Leader Lead Intelligence Winter 2026
17
BambooHR
HCM Software
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best HR Software Products 2025
Best Mid-Market Products 2025
Best Small Business Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Momentum Leader Candidate Relationship Management Winter 2026
Implementation Leader Job Description Management Winter 2026
Momentum Leader Job Description Management Winter 2026
Canada Leader Performance Management Winter 2026
18
Hootsuite
Social Media Management
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Reviews
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Canadian Sellers 2025
Best Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Best Enterprise Products 2025
Implementation Leader Social Media Advertising Winter 2026
Asia Leader Social Media Advertising Winter 2026
Europe Leader Social Media Suites Winter 2026
19
Sprout Social
Social Media Suites
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Reviews
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
Best Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Best Enterprise Products 2025
Middle East Leader Social Media Listening Tools Winter 2026
Canada Leader Social Customer Service Winter 2026
Americas Leader Social Customer Service Winter 2026
20
Playvox Quality Management
Contact Center Quality Assurance
Playvox is a modern Quality Assurance software. Improve customer experience and satisfaction by evaluating, coaching, training and motivating your agents to increase their performance. All in one centralized place.
Playvox is a modern Quality Assurance software. Improve customer experience and satisfaction by evaluating, coaching, training and motivating your agents to increase their performance. All in one centralized place.
Reviews
Categories
G2 Awards
Best Customer Service Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Implementation Leader Contact Center Quality Assurance Winter 2026
21
Google Authenticator
Multi-Factor Authentication (MFA)
Google Authenticator is a mobile application developed by Google that enhances the security of online accounts through two-factor authentication (2FA). By generating time-based one-time passwords (TOTPs), it adds an extra layer of protection beyond traditional passwords, ensuring that only authorize
Google Authenticator is a mobile application developed by Google that enhances the security of online accounts through two-factor authentication (2FA). By generating time-based one-time passwords (TOTPs), it adds an extra layer of protection beyond traditional passwords, ensuring that only authorize
Reviews
Categories
G2 Awards
Best Security Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Software Products 2025
Implementation Leader Multi-Factor Authentication (MFA) Winter 2026
Results Leader Multi-Factor Authentication (MFA) Winter 2026
Usability Leader Multi-Factor Authentication (MFA) Winter 2026
Grid Leader Multi-Factor Authentication (MFA) Winter 2026
22
Appspace
Desk Booking
Appspace is the workplace experience platform for communications and workplace management. It’s the first to combine a modern intranet, space reservation, digital signage, and more – all in a single, easy-to-use platform. Now organizations can replace siloed products that are costly to integrate and
Appspace is the workplace experience platform for communications and workplace management. It’s the first to combine a modern intranet, space reservation, digital signage, and more – all in a single, easy-to-use platform. Now organizations can replace siloed products that are costly to integrate and
Reviews
Categories
G2 Awards
Best Office Software Products 2025
Best Small Business Products 2025
Grid Leader Space Management Winter 2026
Usability Leader Space Management Winter 2026
Grid Leader Desk Booking Winter 2026
Relationship Leader Space Management Winter 2026
Grid Leader Meeting Room Booking Systems Winter 2026
23
ActiveCampaign
Marketing Automation
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
Reviews
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
Best Software Products 2025
Canada Leader Email Template Builder Winter 2026
ANZ Leader Email Template Builder Winter 2026
Australia Leader Email Template Builder Winter 2026
EMEA Leader Email Template Builder Winter 2026
24
Zoho Desk
Help Desk
Zoho Desk pulls in all your customer interactions from across multiple channels into a single, clean interface. You can then seamlessly continue these conversations and help customers easily.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Customer Service Software Products 2025
Best Small Business Products 2025
Middle East Leader Help Desk Winter 2026
EMEA Leader Help Desk Winter 2026
Africa Leader Customer Self-Service Winter 2026
Latin America Leader Social Customer Service Winter 2026
Latin America Leader Customer Self-Service Winter 2026
Spain Leader Help Desk Winter 2026
EMEA Leader Customer Self-Service Winter 2026
25
Agentforce Service (formerly Salesforce Service Cloud)
Customer Service Automation
Deliver excellent customer service with a 360-degree view of your customers, an enterprise grade knowledge base, agent productivity tools, service contracts & entitlements, and analytics for complete visibility all on the Salesforce Platform.
Deliver excellent customer service with a 360-degree view of your customers, an enterprise grade knowledge base, agent productivity tools, service contracts & entitlements, and analytics for complete visibility all on the Salesforce Platform.
Reviews
Categories
G2 Awards
Best Customer Service Software Products 2025
Best Global Sellers 2025
Best Enterprise Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Small Business Products 2025
Americas Leader Customer Success Winter 2026
EMEA Leader Contact Center Winter 2026
EMEA Leader Help Desk Winter 2026
26
Didomi
Consent Management Platform (CMP)
Didomi helps organizations implement great Privacy User Experiences that respect choices and give people control over their data. Our Global Privacy UX Solutions are designed to solve today's data privacy challenges, and include: -Multi-regulations consent management -Privacy governance -User privac
Didomi helps organizations implement great Privacy User Experiences that respect choices and give people control over their data. Our Global Privacy UX Solutions are designed to solve today's data privacy challenges, and include: -Multi-regulations consent management -Privacy governance -User privac
Reviews
Categories
G2 Awards
Best Data Privacy Software Products 2025
Best French Sellers 2025
Best Small Business Products 2025
Europe Leader Data Privacy Management Winter 2026
Grid Leader Data Privacy Management Winter 2026
EMEA Leader Data Privacy Management Winter 2026
Europe Leader Consent Management Platform (CMP) Winter 2026
27
Birdeye
Online Reputation Management
Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specificall
Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specificall
Reviews
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Customer Service Software Products 2025
Best Highest Satisfaction Products 2025
Implementation Leader Customer Advocacy Winter 2026
Implementation Leader Patient Engagement Winter 2026
28
Apollo.io
Sales Intelligence
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co
Reviews
Categories
G2 Awards
Best Sales Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
Best Software Products 2025
Middle East Leader Sales Intelligence Winter 2026
Middle East Leader Sales Engagement Winter 2026
Middle East & Africa Leader AI Sales Assistant Winter 2026
Latin America Leader Sales Engagement Winter 2026
29
N-able N-central
Remote Monitoring & Management (RMM)
As networks grow in complexity and scale to thousands or tens of thousands of devices, IT service providers need powerful tools to help them keep up. N-able N-central gives you that power.
As networks grow in complexity and scale to thousands or tens of thousands of devices, IT service providers need powerful tools to help them keep up. N-able N-central gives you that power.
Reviews
Categories
G2 Awards
Best Security Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Africa Leader Patch Management Winter 2026
EMEA Leader Network Monitoring Winter 2026
Middle East & Africa Leader Remote Monitoring & Management (RMM) Winter 2026
Middle East & Africa Leader Enterprise IT Management Winter 2026
Grid Leader Enterprise IT Management Winter 2026
Grid Leader Network Monitoring Winter 2026
Middle East & Africa Leader Endpoint Management Winter 2026
30
BILL AP/AR
AP Automation
BILL (previously Bill.com) is a leader in financial automation software for small and midsize businesses. BILL solutions empower businesses to automate their finances, providing them greater efficiency, visibility and control over their financial operations.
BILL (previously Bill.com) is a leader in financial automation software for small and midsize businesses. BILL solutions empower businesses to automate their finances, providing them greater efficiency, visibility and control over their financial operations.
Reviews
Categories
G2 Awards
Best Accounting & Finance Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Enterprise Products 2025
Results Leader Accounts Receivable Winter 2026
India Leader Accounts Receivable Winter 2026
Grid Leader Accounts Receivable Winter 2026
Implementation Leader Cash Flow Management Winter 2026
Grid Leader AP Automation Winter 2026
31
BILL Spend & Expense (Formerly Divvy)
Expense Management
Divvy is free, fully-automated proactive spend management platform, giving instant visibility and control over company spend and expenses.
Divvy is free, fully-automated proactive spend management platform, giving instant visibility and control over company spend and expenses.
Reviews
Categories
G2 Awards
Best Accounting & Finance Software Products 2025
Best Global Sellers 2025
Best Software Products 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
Americas Leader Expense Management Winter 2026
Grid Leader Spend Management Winter 2026
Americas Leader Spend Management Winter 2026
32
LinkedIn Recruiter
Recruiting Automation
LinkedIn Talent Basic, Finder, and Pro Plans. Obtain additional access to talent and tools to manage recruiting on LinkedIn's network.
LinkedIn Talent Basic, Finder, and Pro Plans. Obtain additional access to talent and tools to manage recruiting on LinkedIn's network.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Mid-Market Products 2025
Best HR Software Products 2025
Best Small Business Products 2025
Best Software Products 2025
33
Freshping by Freshworks
Website Monitoring
Freshping is a simple Uptime & Performance monitoring tool which helps monitoring uptime/downtime, outages and performance of websites, APIs, web services, web applications with instant outage/down time alerts.
Freshping is a simple Uptime & Performance monitoring tool which helps monitoring uptime/downtime, outages and performance of websites, APIs, web services, web applications with instant outage/down time alerts.
Reviews
Categories
G2 Awards
Best Small Business Products 2025
Best India Sellers 2025
EMEA Leader Website Monitoring Winter 2026
Best APAC Products 2025
Best Global Sellers 2025
Usability Leader Website Monitoring Winter 2026
Grid Leader Website Monitoring Winter 2026
Relationship Leader Website Monitoring Winter 2026
Asia Leader Website Monitoring Winter 2026
Results Leader Website Monitoring Winter 2026
34
SlickText
SMS Marketing
SlickText is the industry-leading SMS marketing platform that helps you build relationships, grow sales, and increase engagement through mass-texting.
SlickText is the industry-leading SMS marketing platform that helps you build relationships, grow sales, and increase engagement through mass-texting.
Reviews
Categories
G2 Awards
Best Highest Satisfaction Products 2025
Best Marketing & Digital Advertising Software Products 2025
Best Small Business Products 2025
Implementation Leader SMS Marketing Winter 2026
Results Leader SMS Marketing Winter 2026
Relationship Leader SMS Marketing Winter 2026
Usability Leader SMS Marketing Winter 2026
Grid Leader SMS Marketing Winter 2026
35
IT Glue
IT Documentation
IT Glue™ is an IT documentation platform packed with features designed to help you maximize the efficiency, transparency and consistency of your team.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Content Management Software Products 2025
Best Small Business Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Usability Leader Password Managers Winter 2026
Usability Leader Knowledge Base Winter 2026
Usability Leader Standard Operating Procedures Winter 2026
36
OneSignal
Push Notification
OneSignal is the market-leading omnichannel customer engagement platform for building customer relationships through personalized messaging across mobile and web push notifications, in-app messaging, SMS, and email.
OneSignal is the market-leading omnichannel customer engagement platform for building customer relationships through personalized messaging across mobile and web push notifications, in-app messaging, SMS, and email.
Reviews
Categories
G2 Awards
Best Small Business Products 2025
Asia Pacific Leader Push Notification Winter 2026
Grid Leader Push Notification Winter 2026
EMEA Leader Push Notification Winter 2026
Middle East & Africa Leader Push Notification Winter 2026
Asia Leader Push Notification Winter 2026
India Leader Push Notification Winter 2026
Middle East Leader Push Notification Winter 2026
37
Insider One
Mobile Marketing
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orc
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orc
Reviews
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best EMEA Sellers 2025
Best Enterprise Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best Small Business Products 2025
Best Software Products 2025
Relationship Leader Marketing Automation Winter 2026
EMEA Leader Marketing Automation Winter 2026
Usability Leader Marketing Automation Winter 2026
38
Acronis Cyber Protect Cloud
Cloud Data Security
Acronis Cyber Protect Cloud unites backup and next-generation, AI-based anti-malware, antivirus, and endpoint protection management in one solution. Integration and automation provide unmatched ease for service providers — reducing complexity while increasing productivity and decreasing operating co
Acronis Cyber Protect Cloud unites backup and next-generation, AI-based anti-malware, antivirus, and endpoint protection management in one solution. Integration and automation provide unmatched ease for service providers — reducing complexity while increasing productivity and decreasing operating co
Reviews
Categories
G2 Awards
Best EMEA Sellers 2025
Best Security Software Products 2025
Best Small Business Products 2025
Best Global Sellers 2025
India Leader Cloud Data Security Winter 2026
Asia Leader Cloud Data Security Winter 2026
EMEA Leader Cloud Data Security Winter 2026
Asia Pacific Leader Cloud Data Security Winter 2026
39
Google Analytics
Digital Analytics
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Usability Leader Mobile App Analytics Winter 2026
Usability Leader Mobile Analytics Winter 2026
Momentum Leader Mobile App Analytics Winter 2026
Grid Leader Data Exchange Platforms Winter 2026
Results Leader Mobile Analytics Winter 2026
40
HubSpot Service Hub
Help Desk
Deliver personalized support at scale with Breeze customer agent and an AI-powered knowledge base that work together to identify content gaps and enhance self-service. Boost CSAT with proactive tools like health scores and usage analytics that drive adoption. HubSpot Smart CRM powers everything, giv
Deliver personalized support at scale with Breeze customer agent and an AI-powered knowledge base that work together to identify content gaps and enhance self-service. Boost CSAT with proactive tools like health scores and usage analytics that drive adoption. HubSpot Smart CRM powers everything, giv
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Customer Service Software Products 2025
Best Small Business Products 2025
Asia Pacific Leader Customer Success Winter 2026
Europe Leader Enterprise Feedback Management Winter 2026
Spain Leader Customer Self-Service Winter 2026
EMEA Leader Enterprise Feedback Management Winter 2026
Canada Leader Enterprise Feedback Management Winter 2026
41
Justworks
Payroll
The foundation your business needs. You have a company to run. Justworks provides a solid foundation for your business to grow and thrive.
The foundation your business needs. You have a company to run. Justworks provides a solid foundation for your business to grow and thrive.
Reviews
Categories
G2 Awards
Best HR Software Products 2025
Best Small Business Products 2025
Relationship Leader Benefits Administration Winter 2026
Implementation Leader PEO Providers Winter 2026
Implementation Leader Core HR Winter 2026
Implementation Leader Employer of Record (EOR) Winter 2026
42
UKG Ready
HCM Software
Designed for small businesses where everyone wears multiple hats, UKG Ready® is the all-in-one HR solution that guides and empowers your people to make their day-to-day easier. From HR and payroll to talent and time, we’re the partner in your corner rooting for your success and giving you the tools,
Designed for small businesses where everyone wears multiple hats, UKG Ready® is the all-in-one HR solution that guides and empowers your people to make their day-to-day easier. From HR and payroll to talent and time, we’re the partner in your corner rooting for your success and giving you the tools,
Reviews
Categories
G2 Awards
Best Enterprise Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best HR Software Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Best Small Business Products 2025
Grid Leader Time Tracking Winter 2026
Results Leader HCM Software Winter 2026
Grid Leader Time & Attendance Winter 2026
43
Fathom
Conversation Intelligence
Fathom records, transcribes, highlights, and summarizes your meetings so you can focus on the conversation.
Reviews
Categories
G2 Awards
Best Highest Satisfaction Products 2025
Best Collaboration & Productivity Software Products 2025
Best Small Business Products 2025
Implementation Leader Sales Coaching Winter 2026
Asia Pacific Leader Note-Taking Software Winter 2026
Southeast Asia High performer Note-Taking Software Winter 2026
Relationship Leader Transcription Winter 2026
Southeast Asia Leader Transcription Winter 2026
44
vPenTest
Penetration Testing
vPenTest is an automated and full-scale penetration testing platform that makes network penetration testing more affordable, accurate, faster, consistent, and not prone to human error. vPenTest essentially combines the knowledge, methodologies, techniques, and commonly used tools of multiple con
vPenTest is an automated and full-scale penetration testing platform that makes network penetration testing more affordable, accurate, faster, consistent, and not prone to human error. vPenTest essentially combines the knowledge, methodologies, techniques, and commonly used tools of multiple con
Reviews
Categories
G2 Awards
Best Security Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Grid Leader Penetration Testing Winter 2026
Europe Leader Penetration Testing Winter 2026
EMEA Leader Penetration Testing Winter 2026
45
Notion
Knowledge Base
Notion is a unified workspace for teams. Notion is a connected workspace where your team can create docs, take notes, manage tasks, and organize your work – all in one place. And now, with Notion AI, you can augment your capabilities in new and unexpected ways. Leverage the power of AI right inside
Notion is a unified workspace for teams. Notion is a connected workspace where your team can create docs, take notes, manage tasks, and organize your work – all in one place. And now, with Notion AI, you can augment your capabilities in new and unexpected ways. Leverage the power of AI right inside
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best Project Management Software Products 2025
Best Software Products 2025
Best Content Management Software Products 2025
Best AI Software Products 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
Canada Leader Note-Taking Software Winter 2026
EMEA Leader Knowledge Management Winter 2026
Spain Leader AI Writing Assistant Winter 2026
46
NinjaOne
Endpoint Management
NinjaOne unifies IT to simplify work for 35,000+ customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. Intelligent automat
NinjaOne unifies IT to simplify work for 35,000+ customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. Intelligent automat
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best IT Management Software Products 2025
Best Fastest Growing Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
Implementation Leader Remote Monitoring & Management (RMM) Winter 2026
Implementation Leader Online Backup Winter 2026
Implementation Leader Enterprise IT Management Winter 2026
47
Microsoft Power Automate
Business Process Management
Reach new heights of business productivity by automating repetitive, time-consuming tasks with Microsoft Power Automate.
Reach new heights of business productivity by automating repetitive, time-consuming tasks with Microsoft Power Automate.
Reviews
Categories
G2 Awards
Best Global Sellers 2025
Best IT Management Software Products 2025
Best Small Business Products 2025
Best Software Products 2025
Canada Leader Business Process Management Winter 2026
India Leader Business Process Management Winter 2026
Europe Leader Business Process Management Winter 2026
Asia Leader Business Process Management Winter 2026
EMEA Leader Business Process Management Winter 2026
Grid Leader Business Process Management Winter 2026
48
Vena
FP&A (Financial Planning & Analysis)
Vena’s corporate performance management software combines native Microsoft® Excel® with the sophisticated workflow, audit capabilities, business rules and central database of an enterprise-class solution.
Vena’s corporate performance management software combines native Microsoft® Excel® with the sophisticated workflow, audit capabilities, business rules and central database of an enterprise-class solution.
Reviews
Categories
G2 Awards
Best Accounting & Finance Software Products 2025
Best Canadian Sellers 2025
Best Small Business Products 2025
Asia Leader Financial Close Winter 2026
Asia Pacific Leader FP&A (Financial Planning & Analysis) Winter 2026
Asia Leader FP&A (Financial Planning & Analysis) Winter 2026
India Leader FP&A (Financial Planning & Analysis) Winter 2026
Grid Leader FP&A (Financial Planning & Analysis) Winter 2026
Asia Pacific Leader Financial Close Winter 2026
49
Drata
Cloud Compliance
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Reviews
Categories
G2 Awards
Best Security Software Products 2025
Best Governance, Risk & Compliance Software Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Best Small Business Products 2025
Best Software Products 2025
EMEA Leader Vendor Security and Privacy Assessment Winter 2026
Europe Leader Vendor Security and Privacy Assessment Winter 2026
50
Paychex
Payroll
Paychex reduces the complexity and risk of running your own payroll, while ensuring greater accuracy with up-to-date tax rates and regulatory information.
Paychex reduces the complexity and risk of running your own payroll, while ensuring greater accuracy with up-to-date tax rates and regulatory information.
Reviews
Categories
G2 Awards
Best Small Business Products 2025
Americas Leader Expense Management Winter 2026
Grid Leader Travel & Expense Winter 2026
Grid Leader HCM Software Winter 2026
Grid Leader Expense Management Winter 2026
Grid Leader HR Analytics Fall 2025
Grid Leader Workforce Management Fall 2025
Grid Leader HCM Software Fall 2025
Americas Leader Expense Management Fall 2025
FAQs
What are the G2 Best Software Awards?
G2’s annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users and publicly available market presence data.
How are the winners determined?
Dozens of lists are generated based on G2’s verified user reviews and publicly available market presence data. G2 uses Satisfaction and Market Presence scores to rank products and vendors across different categories. Scores are first calculated within categories for all products with at least one review in the past year, which also appears on at least one G2 Grid® (having at least 10 total reviews) for a category that aligns with a Best Software list. Scores are then aggregated and compared based on the scoring criteria for each of the three Best Software lists: Best Software Companies, Best Software Products, and Best Software by Function.
Read more about the methodology used to calculate G2’s Best Software Awards here.
How does a vendor become eligible for the awards?
To be eligible for one of G2’s Best Software Companies or Products lists, a software product or company must have at least one review in the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a category that aligns with a Best Software list. Scores reflect only data from reviews submitted during the evaluation period (January 1st, 2024 - December 31, 2024).
Can software sellers and products win multiple awards?
Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.
How are reviews verified and vetted?
Authenticity and trust are paramount to our approach to review collection, moderation, and publishing. It is our aim to ensure every review is the honest opinion of a real user and their own experience with a product or service. Every review submitted to G2 undergoes rigorous moderation. We verify user identities and use over 43 data points and consistent guidelines to ensure authenticity. In fact, G2 rejects over one-third of the reviews submitted for not meeting those guidelines and standards. And while we see the clear opportunity for AI and are using it to fuel our own innovations, G2 maintains that reviews should come from genuine user experiences, only allowing AI for minor content enhancements but not review generation. For more information, view G2’s community guidelines.
Were G2’s 2025 Best Software lists researched and published using the same methodology and criteria as past years? If not, what is new?
Some eligibility requirements have changed for Best Software 2025. Changes for 2025 include:
Vendors no longer need 50+ reviews to qualify for the awards. To be considered for one of G2’s Best Software Sellers or Best Software Products Lists, a software company must have at least one review over the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a child category that aligns with a Best Software list.
This change was made to expand eligibility for vendors and products on G2 while simplifying the requirements, making it easier to be considered. However, on the most competitive Best Software lists, winners typically have hundreds or even thousands of reviews.
For the Functional Product Lists, a product’s percentage of categories and reviews earned within that functional list will be used as a factor in scoring. Previously, we considered representation across all categories across G2.
We believe this change will provide a better representation of the top-ranked products for each functional product list.
We also added the following new lists in 2025:
Best Governance, Risk & Compliance Software Products
Best Supply Chain & Logistics Software Products
Best Hosting Software Products
Best Data Privacy Software Products
Best Healthcare Software Products
Best Non-Profit Software Products
Best Legal Software Products
Best Financial Services Software Products
Best Real Estate Software Products
How can I promote my Best Software Award recognition if I am named a winner?
All winners will receive an email from G2 providing promotional materials and instructions, including templates and guidelines for:
Accessing their Best Software Award badge(s) in my.g2
Promoting their recognition via news announcements
Celebrating with customizable social media graphics
How will G2 celebrate the winners?
G2 will celebrate award winners through a series of promotions, including news announcements, social media posts, emails, website banners, and more. While some winners will be featured on billboards in New York City, this is limited to select top winners pre-determined by G2.
How are the Best Software Awards different from G2’s quarterly reports?
Key differences between G2’s Best Software Awards and Market Reports include:
- Best Software consists of annual awards lists accessed without log-in required, whereas Seasonal Market Reports are quarterly detailed reports viewed only by logging into my.g2.
- There are also differences in eligibility criteria and the depth and breadth of the product & vendor recognition.
- Learn more here.