Bynder Reviews & Product Details

Easy asset access and metadata-based filtering instead of folder structure which makes it scalable and caters for API solutions. The Bynder team has also showed excellent service and goal oriented customer support.

When LUMENE crafted a new taxonomy to include more brands in the scope, Marlot and her team was excellent in their technical ability to find best solutions and always made the meetings and stages engaging which made the otherwise tedious tasks easy. Review collected by and hosted on G2.com.

Some of the administrative features can be quite hard to intuitively understand if they cause conflicting results. Fx. if metadata options are hidden for certain groups it may or may not conflict with another group and the only way of knowing is to live test or reach out to customer success manager which slows down the configuration process. Review collected by and hosted on G2.com.

I find the mass upload option in Bynder extremely helpful, as it allows me to efficiently handle digital assets with precision by including all metadata details via a CSV file. This feature significantly reduces the time and effort required for managing large volumes of data, making my workload much more manageable. Additionally, I appreciate the AI search capability in Bynder. It stands out as a powerful tool that enhances my ability to locate and retrieve assets quickly and accurately, streamlining my overall workflow. My initial setup experience with Bynder was notably smooth, which speaks to its user-friendly design and efficient implementation process. Review collected by and hosted on G2.com.

I dislike the lack of a feature in Bynder for managing duplicate entries effectively. There should be an option to handle duplicate assets by either replacing the existing file or creating a copy of it. Review collected by and hosted on G2.com.

I love that, as an administrator, I can access the settings and customize everything in Bynder, which makes management increasingly intuitive, and I am passionate about that technical aspect. I also really like Bynder's ability as a provider to always add new features and developments. Additionally, Bynder's ability to organize all assets in one space is invaluable to us, allowing us to homogenize the brand across different countries and departments, and share campaigns without the need to navigate through multiple folders. The existence of modules like Studio and Bynder Express integrated into the tool eliminates the need to use other platforms like Canva or WeTransfer, which really simplifies our workflow. Review collected by and hosted on G2.com.

Regarding the homepage, it is problematic that the current configuration cannot be automatically transferred or copied to the new one, which implies recreating everything from scratch and is inefficient when there is a high workload. In Studio, it is frustrating that the undo option (UNDO) does not work properly and the video editor is complex to handle. Additionally, the audio editing capabilities are limited. The brand module (or cx community) presents difficulties by not allowing the editing of certain basic features, such as centering texts or choosing from more than three columns. Moreover, the lack of a duplicate and save button applied to everything is a significant limitation, as it forces the repetition of design work. Likewise, the navigation arrows cannot be customized, which adds confusion to the design. The analytics section is very basic compared to other more advanced tools, which makes a notable difference in marketing analysis capabilities. Finally, the initial setup of Bynder was arduous, especially due to the requirement of intensive classification of metaproperties, which resulted in a slow start. Review collected by and hosted on G2.com.

We switched from SharePoint to Bynder, and the impact has been transformative. Bynder’s intuitive interface meant everyone was up and running almost immediately, and the guided implementation—backed by our amazing onboarding team—made the transition smooth. We now tap into Bynder every day, from smart metadata tagging to automated approval workflows. Best of all, its seamless integration with our website means we’re never hunting for files across multiple platforms, and our brand always presents a consistent, professional look. Review collected by and hosted on G2.com.

Bynder is definitely on the higher end of the pricing spectrum, but it's incredible feature set and ability to scale with our organization for years to come make it a worthwhile investment. There is a learning curve for advanced capabilities, but our onboarding team, Ta’Quila and Dean, provided exceptional training and support to get us up to speed quickly. Review collected by and hosted on G2.com.

I really appreciate the AI functionality of Bynder, particularly its facial recognition and search capabilities, which make locating assets easier and more efficient. I find it beneficial that anyone can access and search for what they need without being restricted.... thanks to Bynder's alternative methods of organizing and finding assets. The platform's clean, intuitive design is also something I admire, as it aligns well with our brand aesthetics. Moreover, the setup process for Bynder was surprisingly straightforward and trouble-free, making the adoption of the platform a positive experience overall. Review collected by and hosted on G2.com.

I find it disappointing that using Bynder for reviews and annotations would result in an extra charge. Our hope was to replace frame.io as a review platform and consolidate our tools. However, even though Bynder's Studio version allows for such functionality, we have to keep using frame.io because it's not feasible for us to integrate or consider this option within the first year. This means we are still maintaining multiple platforms, which I hoped to streamline. Review collected by and hosted on G2.com.

Exceptional demo: The demo your team presented was extremely thorough and clearly tailored to our RFP. It gave us a strong sense of confidence from the start.

Flexibility in implementation: We really appreciate how you adjusted the implementation approach to our needs—starting with DAM and then moving to BAM, even though we know this is not a standard sequence. This flexibility is crucial for meeting our internal deadlines.

Clear expectations and documentation: The week-to-week expectations have been communicated very clearly. The documentation you’ve provided with each delivery has been especially helpful. It's evident that you have a lot of experience with these processes.

Positive meeting dynamic: You consistently bring great energy to our meetings, and it genuinely makes a difference in how smooth things move forward.

Strong team match: Our key resources—Björn Burger and Adam Trebski—complement each other exceptionally well. We are very happy with the collaboration with both of them. Review collected by and hosted on G2.com.

I do not have any dislikes. The kantata portal did not work for us - but Bynder itself is great! Review collected by and hosted on G2.com.

Bynder is an intuitive and robust Digital Asset Management (DAM) platform that excels in usability and customization. One of its standout advantages is that it doesn’t require an admin with an IT background. Instead, a business-focused individual with a solid understanding of internal processes can effectively manage the system, making it highly accessible for non-technical teams. The interface is user-friendly, allowing quick adoption, and the platform offers extensive customization options, but we are note there yet.

update: After 18 months of using Bynder as our DAM, we decided to add Bynder Studio—and the onboarding experience was excellent.

Sven, our Studio expert, was a standout partner throughout the process. His deep knowledge of the module and ability to quickly understand our use cases helped us configure Studio in a way that truly fits our workflows. He consistently offered smart, practical recommendations and guided us toward the most effective setup.

Carina, our onboarding manager, kept the entire project running smoothly. She provided clear structure, communicated proactively, and made sure every step moved forward without delays. Her organization and support made the onboarding feel easy and well-coordinated.

Overall, the onboarding was fast, professional, and genuinely helpful. Thanks to the combined expertise of Sven and Carina, we were able to get Studio up and running confidently. A great experience that reinforced our decision to expand our Bynder ecosystem. Review collected by and hosted on G2.com.

Despite its strengths, Bynder does have some challenges. The initial implementation can be costly and time-intensive, which may be a hurdle for smaller organizations. While the platform is intuitive for basic use. Occasionally, there are performance issues, particularly when managing large volumes of data. Review collected by and hosted on G2.com.

The organization of Bynder is well organized and the onboarding experience has been wonderful. I like that it is so customizable. Review collected by and hosted on G2.com.

Some of the admin set up is odd. I feel that if you are one of the main admin I should not have to request access to assets created and uploaded into collections. I was shown how to solve the access issue quickly but it just seems an odd step to have to do if you are in control of most of you companies assets Review collected by and hosted on G2.com.

The portal is much more intuitive and user-friendly, making it significantly easier to navigate, search and upload assets. It has also improved the experience for our external partners, who can now quickly access and download the content they need.

A huge thank you to Carina Krause for her dedication and support. She’s been instrumental in making this a success. Carina was highly professional, consistently attentive and always willing to help, no matter how many questions I had. Her deep knowledge of the platform and calm, supportive approach made all the difference. So Thank you :) Review collected by and hosted on G2.com.

Even though it suggests you can upload 250 assets at a time, I found this wasn't the case. Which meant it took me longer to upload all of our existing assets. Review collected by and hosted on G2.com.

Bynder solves the HUGE pain point of locating and using assets. Previously we had folders within folders within folders, and unless you knew the specific folder chain sequence, finding assets like photos was a long and frustrating process. Not only does Bynder have a tagging system in place, but it goes above and beyond for our specific needs such as being able to add doctor names, including face recognition so we can easily search and find EVERY assets with a specific doctor. This also extends to specialty type, hospital location, date, usage rights, and so much more. Plus, as designers, we're able to integrate Bynder with the Adobe Suite programs which creates a seamless workflow and easily allows us to pull assets from Bynder directly into our project. Bynder doesn't just organize your assets, it creates multiple pathways for anyone to search and find what they need based on the categories you set tailored to your business needs. They have an onboarding system that sets you up for success, and Malik was incredibly helpful in getting us ready for the integration with Bynder and made the process smooth, informative, and easy to follow. If you're considering Bynder as your digital asset management system, I say look no further. They've got you. Review collected by and hosted on G2.com.

The most challenging part about Bynder is the amount of time needed to integrate all our assets (we have A LOT). This is expected for any digital asset management system, though, and our time is divided between Bynder set-up and our regular workload. There's also still developments needed for video needs, as the facial recognition feature doesn't apply to video, and some of the long 4K files take a while to upload. There is a workaround to this via their mass uploader option, and shorter 4K files upload well the regular way. That said, they do have transcripts for video needs, so if a doctor says their name and title on camera, the transcript will pick that up. As a videographer myself, I still went for using Bynder and am very happy overall with its capabilities. Review collected by and hosted on G2.com.