Best Software for Small Business
2024
Nothing but the best software. G2 is proud to share our 2024 list of the Best Software for Small Business
Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace. Based on honest reviews and ratings from our G2 users this year, this list features the top software products found on G2.
Top 5 Best Software for Small Business:
Best Software Products / Products for Small Business
Out of 117,579 total products in this category, and 1,740 that were eligible for the 2024 Best Software Awards, here are the 50 best software products. When looking at this year’s winners, 22 remained on the list from last year, while 28 are new entrants — representing a 56% change on this list since the 2023 Best Software Awards.
1
Gusto
Payroll
Payroll, benefits, and HR made refreshingly easy.
Reviews
Categories
G2 Awards
Best Small Business Products 2024
Best Global Software Sellers 2024
Highest Satisfaction Products 2024
Best Software Products 2024
Best HR Products 2024
Implementation Leader Benefits Administration Winter 2025
Usability Leader Onboarding Winter 2025
Usability Leader Contractor Management Winter 2025
2
HubSpot Service Hub
Help Desk
Deliver personalized support at scale with Breeze customer agent and an AI-powered knowledge base that work together to identify content gaps and enhance self-service. Boost CSAT with proactive tools like health scores and usage analytics that drive adoption. HubSpot Smart CRM powers everything, giv
Deliver personalized support at scale with Breeze customer agent and an AI-powered knowledge base that work together to identify content gaps and enhance self-service. Boost CSAT with proactive tools like health scores and usage analytics that drive adoption. HubSpot Smart CRM powers everything, giv
Reviews
Categories
G2 Awards
Best Small Business Products 2024
Best Global Software Sellers 2024
Best Customer Service Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Best Mid-Market Products 2024
EMEA Leader Enterprise Feedback Management Winter 2025
Americas Leader Conversational Support Winter 2025
3
monday AI Work Platform
Project Management
monday.com is a software company that gives anyone the power to build and improve how their organization runs.
monday.com is a software company that gives anyone the power to build and improve how their organization runs.
Reviews
Categories
G2 Awards
Best Project Management Products 2024
Best EMEA Sellers 2024
Best Small Business Products 2024
Best Global Software Sellers 2024
Best Mid-Market Products 2024
Highest Satisfaction Products 2024
Best Software Products 2024
Best Content Management Products 2024
Best Enterprise Products 2024
Best Collaboration and Productivity Products 2024
Grid Leader Project Management Winter 2025
4
Zoho Desk
Help Desk
Zoho Desk pulls in all your customer interactions from across multiple channels into a single, clean interface. You can then seamlessly continue these conversations and help customers easily.
Reviews
Categories
G2 Awards
Best Customer Service Products 2024
Best Global Software Sellers 2024
Best Small Business Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Middle East & Africa Leader Live Chat Winter 2025
Asia Leader Live Chat Winter 2025
Latin America Leader Social Customer Service Winter 2025
Momentum Leader Complaint Management Winter 2025
5
Smartsheet
Project Management
Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Reviews
Categories
G2 Awards
Best Project Management Products 2024
Best Global Software Sellers 2024
Best Software Products 2024
Best Enterprise Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Africa Leader Project Management Winter 2025
Europe Leader Project Management Winter 2025
India Leader Project Management Winter 2025
6
HubSpot Marketing Hub
Marketing Automation
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Reviews
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Best Global Software Sellers 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Software Products 2024
Best Enterprise Products 2024
Highest Satisfaction Products 2024
Grid Leader Landing Page Builders Winter 2025
Grid Leader Conversational Marketing Winter 2025
7
CedCommerce
Multichannel Retail
We aim to provide best-in-class and affordable solutions for all your e-commerce, digital marketing, and global marketplace requirements. Come grow with us.
We aim to provide best-in-class and affordable solutions for all your e-commerce, digital marketing, and global marketplace requirements. Come grow with us.
Reviews
Categories
G2 Awards
Best India Sellers 2024
Best Small Business Products 2024
Best Software Products 2024
Best APAC Sellers 2024
Best Commerce Products 2024
Highest Satisfaction Products 2024
Relationship Leader Multichannel Retail Winter 2025
Results Leader Multichannel Retail Winter 2025
Europe Leader Multichannel Retail Winter 2025
EMEA Leader Multichannel Retail Winter 2025
8
Sprout Social
Social Media Suites
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Reviews
Categories
G2 Awards
Best Software Products 2024
Best Global Software Sellers 2024
Highest Satisfaction Products 2024
Best Mid-Market Products 2024
Best Enterprise Products 2024
Best Small Business Products 2024
Best Marketing & Digital Advertising Products 2024
Europe Leader Social Customer Service Winter 2025
Grid Leader Social Customer Service Winter 2025
United Kingdom Leader Social Media Listening Tools Winter 2025
9
HubSpot Sales Hub
CRM
Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity.
Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity.
Reviews
Categories
G2 Awards
Best Sales Products 2024
Best Global Software Sellers 2024
Best Small Business Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Momentum Leader Sales Performance Management Winter 2025
EMEA Leader Sales Performance Management Winter 2025
Latin America Leader CRM Winter 2025
Southeast Asia Leader CRM Winter 2025
10
Google Analytics
Digital Analytics
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Mid-Market Products 2024
Best Software Products 2024
Best Small Business Products 2024
Best Enterprise Products 2024
Highest Satisfaction Products 2024
Grid Leader Digital Analytics Winter 2025
Grid Leader Content Analytics Winter 2025
Implementation Leader Mobile App Analytics Winter 2025
11
Deel Payroll
Global Payroll
Deel simplifies payroll so you can hire anyone, anywhere. We streamline compliance and payments through our independent contractor and EOR model. With Deel, generate legally binding contracts that cover local labor laws in over 150 countries, offer flexible withdrawals, and enjoy 24/7 customer suppo
Deel simplifies payroll so you can hire anyone, anywhere. We streamline compliance and payments through our independent contractor and EOR model. With Deel, generate legally binding contracts that cover local labor laws in over 150 countries, offer flexible withdrawals, and enjoy 24/7 customer suppo
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best HR Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Software Products 2024
Fastest Growing Products 2024
Best Enterprise Products 2024
Highest Satisfaction Products 2024
Asia Leader Employer of Record (EOR) Winter 2025
EMEA Leader Global Payroll Winter 2025
12
Notion
Knowledge Base
Notion is a unified workspace for teams. Notion is a connected workspace where your team can create docs, take notes, manage tasks, and organize your work – all in one place. And now, with Notion AI, you can augment your capabilities in new and unexpected ways. Leverage the power of AI right inside
Notion is a unified workspace for teams. Notion is a connected workspace where your team can create docs, take notes, manage tasks, and organize your work – all in one place. And now, with Notion AI, you can augment your capabilities in new and unexpected ways. Leverage the power of AI right inside
Reviews
Categories
G2 Awards
Best Small Business Products 2024
Best Global Software Sellers 2024
Fastest Growing Products 2024
Best Software Products 2024
Best Project Management Products 2024
Best Mid-Market Products 2024
Highest Satisfaction Products 2024
Best AI Products 2024
Europe Leader Note-Taking Software Winter 2025
Asia Leader Note-Taking Software Winter 2025
13
RUN Powered by ADP
Payroll
Whether you’ve been in business for 25 years or you’re just getting started, RUN Powered by ADP® can help. They've spent countless hours — and burned through even more cups of coffee — building a smarter, simpler, and more affordable payroll, tax and HR solution to help you get back to the work that
Whether you’ve been in business for 25 years or you’re just getting started, RUN Powered by ADP® can help. They've spent countless hours — and burned through even more cups of coffee — building a smarter, simpler, and more affordable payroll, tax and HR solution to help you get back to the work that
Reviews
Categories
G2 Awards
Best Small Business Products 2024
Best HR Products 2024
Best Software Products 2024
Grid Leader Payroll Winter 2025
Americas Leader Payroll Winter 2025
Grid Leader Onboarding Winter 2025
Grid Leader Background Check Winter 2025
14
BambooHR
HCM Software
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best HR Products 2024
Highest Satisfaction Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Software Products 2024
Middle East Leader Applicant Tracking Systems (ATS) Winter 2025
Middle East & Africa Leader Applicant Tracking Systems (ATS) Winter 2025
Canada Leader Applicant Tracking Systems (ATS) Winter 2025
Middle East & Africa Leader Workforce Management Winter 2025
15
Apollo.io
Sales Intelligence
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co
Reviews
Categories
G2 Awards
Best Sales Products 2024
Best Global Software Sellers 2024
Best Marketing & Digital Advertising Products 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Fastest Growing Products 2024
Best Software Products 2024
Usability Leader Lead Scoring Winter 2025
16
Insider One
Mobile Marketing
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orc
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orc
Reviews
Categories
G2 Awards
Best Enterprise Products 2024
Best UK Sellers 2024
Best Mid-Market Products 2024
Best EMEA Sellers 2024
Best Software Products 2024
Best Global Software Sellers 2024
Best Marketing & Digital Advertising Products 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Best Commerce Products 2024
Fastest Growing Products 2024
Results Leader Personalization Engines Winter 2025
17
ClickUp
Work Management
ClickUp is one app to replace them all. It's the future of work. More than just task management - ClickUp offers docs, reminders, goals, calendars, and even an inbox. Fully customizable, ClickUp works for every type of team, so all teams can use the same app to plan, organize, and collaborate.
ClickUp is one app to replace them all. It's the future of work. More than just task management - ClickUp offers docs, reminders, goals, calendars, and even an inbox. Fully customizable, ClickUp works for every type of team, so all teams can use the same app to plan, organize, and collaborate.
Reviews
Categories
G2 Awards
Best Collaboration and Productivity Products 2024
Best Global Software Sellers 2024
Best Content Management Products 2024
Best Project Management Products 2024
Best IT Management Products 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Best Software Products 2024
Best Development Products 2024
Nordic Leader CRM Winter 2025
18
Agentforce Sales (formerly Salesforce Sales Cloud)
CRM
Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.
Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.
Reviews
Categories
G2 Awards
Best Sales Products 2024
Best Global Software Sellers 2024
Best Enterprise Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Grid Leader Sales Engagement Winter 2025
Grid Leader Sales Analytics Winter 2025
Grid Leader Sales Coaching Winter 2025
19
Optro
Enterprise Risk Management (ERM)
Optro's modern connected risk platform is designed to elevate your teams, engage the front lines of your business, and help you leverage risk as a strategic driver. At the heart of our connected risk architecture is a unified data core that centralizes your organization's risks, controls, policies,
Optro's modern connected risk platform is designed to elevate your teams, engage the front lines of your business, and help you leverage risk as a strategic driver. At the heart of our connected risk architecture is a unified data core that centralizes your organization's risks, controls, policies,
Reviews
Categories
G2 Awards
Best Small Business Products 2024
Best Global Software Sellers 2024
Best Enterprise Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Usability Leader IT Risk Management Winter 2025
Momentum Leader Regulatory Change Management Winter 2025
Grid Leader Audit Management Winter 2025
Grid Leader Enterprise Risk Management (ERM) Winter 2025
Grid Leader IT Risk Management Winter 2025
20
Freshdesk
Help Desk
Freshdesk is a cloud-based helpdesk software that streamlines customer conversations across multiple channels including email & phone. It enables faster collaboration with your support team for quick responses to your customer. With 150+ integrations, we make it simple for businesses to provide supe
Freshdesk is a cloud-based helpdesk software that streamlines customer conversations across multiple channels including email & phone. It enables faster collaboration with your support team for quick responses to your customer. With 150+ integrations, we make it simple for businesses to provide supe
Reviews
Categories
G2 Awards
Best India Sellers 2024
Best Customer Service Products 2024
Best APAC Sellers 2024
Best Small Business Products 2024
Best Global Software Sellers 2024
Best Software Products 2024
Best Mid-Market Products 2024
Highest Satisfaction Products 2024
Middle East & Africa Leader Live Chat Winter 2025
Europe Leader Help Desk Winter 2025
India Leader Help Desk Winter 2025
United Kingdom Leader Help Desk Winter 2025
21
Vanta
Security Compliance
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
Reviews
Categories
G2 Awards
Best Small Business Products 2024
Best Software Products 2024
Best Mid-Market Products 2024
Highest Satisfaction Products 2024
Best Security Products 2024
Grid Leader Vendor Management Winter 2025
Grid Leader Security Compliance Winter 2025
Momentum Leader Security Compliance Winter 2025
Europe Leader Vendor Management Winter 2025
22
Drata
Cloud Compliance
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Reviews
Categories
G2 Awards
Best Small Business Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Best Security Products 2024
EMEA Leader Vendor Security and Privacy Assessment Winter 2025
Europe Leader Vendor Security and Privacy Assessment Winter 2025
Canada Leader Vendor Security and Privacy Assessment Winter 2025
Momentum Leader Vendor Security and Privacy Assessment Winter 2025
23
Zoho Social
Social Media Management
Schedule unlimited posts, manage social networks, track conversations, and measure performance from a single dashboard.
Schedule unlimited posts, manage social networks, track conversations, and measure performance from a single dashboard.
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Small Business Products 2024
EMEA Leader Social Media Analytics Winter 2025
Africa Leader Social Media Analytics Winter 2025
Middle East & Africa Leader Social Media Analytics Winter 2025
Italy Leader Social Media Suites Winter 2025
Asia Leader Social Media Analytics Winter 2025
Africa Leader Social Media Suites Winter 2025
Middle East Leader Social Media Suites Winter 2025
Middle East Leader Social Media Analytics Winter 2025
24
Fathom
Conversation Intelligence
Fathom records, transcribes, highlights, and summarizes your meetings so you can focus on the conversation.
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Highest Satisfaction Products 2024
Best Collaboration and Productivity Products 2024
Best Small Business Products 2024
Best Sales Products 2024
Fastest Growing Products 2024
Best Software Products 2024
Implementation Leader Conversation Intelligence Winter 2025
Relationship Leader Conversation Intelligence Winter 2025
Grid Leader Conversation Intelligence Winter 2025
25
Hootsuite
Social Media Management
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Reviews
Categories
G2 Awards
Best Enterprise Products 2024
Best Global Software Sellers 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Marketing & Digital Advertising Products 2024
Implementation Leader Social Media Advertising Winter 2025
Implementation Leader Social Media Analytics Winter 2025
Relationship Leader Social Media Analytics Winter 2025
26
Birdeye
Online Reputation Management
Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specificall
Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specificall
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best AI Products 2024
Best Marketing & Digital Advertising Products 2024
Best Customer Service Products 2024
Best Small Business Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
EMEA Leader Experience Management Winter 2025
United Kingdom Leader Experience Management Winter 2025
27
StackAdapt
Demand Side Platform (DSP)
With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.
With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.
Reviews
Categories
G2 Awards
Best Mid-Market Products 2024
Best Software Products 2024
Best Marketing & Digital Advertising Products 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Grid Leader Video Advertising Winter 2025
Grid Leader Display Advertising Winter 2025
Grid Leader Demand Side Platform (DSP) Winter 2025
28
Zoho Invoice
Billing
Zoho Invoice is an online invoicing app that is designed to help you create beautiful invoices, track payments and get paid faster.
Zoho Invoice is an online invoicing app that is designed to help you create beautiful invoices, track payments and get paid faster.
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Fastest Growing Products 2024
EMEA Leader Billing Winter 2025
Middle East & Africa Leader Billing Winter 2025
Relationship Leader Billing Winter 2025
Results Leader Billing Winter 2025
Usability Leader Billing Winter 2025
29
Chargebee
Subscription Management
The billing and monetization platform built for the AI economy.
Reviews
Categories
G2 Awards
Best Commerce Products 2024
Best India Sellers 2024
Best APAC Sellers 2024
Best Small Business Products 2024
Best Software Products 2024
Grid Leader Subscription Management Winter 2025
Results Leader Revenue Management Winter 2025
Asia Leader Subscription Billing Winter 2025
EMEA Leader Subscription Billing Winter 2025
30
TikTok Ads
Mobile Advertising
Meet global customers in their loved apps Successful ads drive your business forward
Meet global customers in their loved apps Successful ads drive your business forward
Reviews
Categories
G2 Awards
Fastest Growing Products 2024
Best Software Products 2024
Best Small Business Products 2024
Grid Leader Mobile Advertising Winter 2025
EMEA Leader Mobile Advertising Winter 2025
Asia Leader Mobile Advertising Winter 2025
Asia Pacific Leader Mobile Advertising Winter 2025
31
Seamless (formally Seamless.AI)
Sales Intelligence
Seamless delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence.
Seamless delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence.
Reviews
Categories
G2 Awards
Best Small Business Products 2024
Highest Satisfaction Products 2024
Best Software Products 2024
Implementation Leader Sales Intelligence Winter 2025
Results Leader Sales Intelligence Winter 2025
Grid Leader Buyer Intent Data Providers Winter 2025
Canada Leader Sales Intelligence Winter 2025
Asia High performer Buyer Intent Data Providers Winter 2025
Canada High performer Buyer Intent Data Providers Winter 2025
32
Paymode
AP Automation
Paymode is the largest and fastest-growing B2B electronic payment network, processing over $500 billion per year to more than 600,000 member businesses. Payers and vendors harness the power of this innovative, cloud-based solution to simplify, streamline, and secure their electronic payments. Paymod
Paymode is the largest and fastest-growing B2B electronic payment network, processing over $500 billion per year to more than 600,000 member businesses. Payers and vendors harness the power of this innovative, cloud-based solution to simplify, streamline, and secure their electronic payments. Paymod
Reviews
Categories
G2 Awards
Best Accounting and Finance Products 2024
Best Small Business Products 2024
Best Software Products 2024
Implementation Leader Invoice Management Winter 2025
Results Leader Invoice Management Winter 2025
Grid Leader Invoice Management Fall 2024
Grid Leader AP Automation Fall 2024
Implementation Leader Invoice Management Fall 2024
Results Leader Invoice Management Fall 2024
33
ADP TotalSource
PEO Providers
With ADP TotalSource companies can offer their employees Fortune 500-caliber benefits, a top-flight 401(k) plan, and attractive programs such as career development opportunities. Equally important, the management team of each of these businesses gains executive guidance and a personalized action pla
With ADP TotalSource companies can offer their employees Fortune 500-caliber benefits, a top-flight 401(k) plan, and attractive programs such as career development opportunities. Equally important, the management team of each of these businesses gains executive guidance and a personalized action pla
Reviews
Categories
G2 Awards
Best Small Business Products 2024
Best Software Products 2024
Grid Leader Benefits Support Winter 2025
Grid Leader PEO Providers Winter 2025
Grid Leader Global Employment Platforms (GEP) Winter 2025
Momentum Leader Benefits Support Winter 2025
Grid Leader PEO Providers Fall 2024
34
HubSpot Data Hub
iPaaS
HubSpot Operations Hub allows you to keep all your contacts in 2-Way, Real Time Sync no matter if you use (Gmail/Outlook, Salesforce, Pipedrive, Constant Contact, Prosperworks, HubSpot, MailChimp or ActiveCampaign to name a few).
HubSpot Operations Hub allows you to keep all your contacts in 2-Way, Real Time Sync no matter if you use (Gmail/Outlook, Salesforce, Pipedrive, Constant Contact, Prosperworks, HubSpot, MailChimp or ActiveCampaign to name a few).
Reviews
Categories
G2 Awards
Best IT Infrastructure Products 2024
Best Global Software Sellers 2024
Best Small Business Products 2024
Momentum Leader Stream Analytics Winter 2025
Usability Leader Stream Analytics Winter 2025
Momentum Leader Cloud Migration Winter 2025
Results Leader Stream Analytics Winter 2025
Implementation Leader Stream Analytics Winter 2025
35
BILL Spend & Expense (Formerly Divvy)
Expense Management
Divvy is free, fully-automated proactive spend management platform, giving instant visibility and control over company spend and expenses.
Divvy is free, fully-automated proactive spend management platform, giving instant visibility and control over company spend and expenses.
Reviews
Categories
G2 Awards
Best Small Business Products 2024
Best Global Software Sellers 2024
Best Software Products 2024
Americas Leader Spend Management Winter 2025
Grid Leader Spend Management Winter 2025
Americas Leader Expense Management Winter 2025
Implementation Leader Spend Management Winter 2025
36
Procore
Construction Project Management
Procore is an online construction software for project management, cost management, communications and collaboration.
Procore is an online construction software for project management, cost management, communications and collaboration.
Reviews
Categories
G2 Awards
Best Small Business Products 2024
Best Global Software Sellers 2024
Best Software Products 2024
Grid Leader Construction Accounting Winter 2025
Grid Leader Construction Estimating Winter 2025
Momentum Leader Construction Risk Assessment Software Winter 2025
ANZ Leader Construction Project Management Winter 2025
Relationship Leader Construction Data Analytics Winter 2025
37
ActiveCampaign
Marketing Automation
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Marketing & Digital Advertising Products 2024
Best Small Business Products 2024
Best Commerce Products 2024
Highest Satisfaction Products 2024
Best Software Products 2024
Europe Leader Conversational Marketing Winter 2025
Europe Leader Lead Scoring Winter 2025
EMEA Leader Lead Scoring Winter 2025
Momentum Leader Online Form Builder Winter 2025
38
Optimizely Web Experimentation
A/B Testing
Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.
Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.
Reviews
Categories
G2 Awards
Best Development Products 2024
Best Small Business Products 2024
Best Commerce Products 2024
Implementation Leader Personalization Engines Winter 2025
Results Leader Personalization Engines Winter 2025
Implementation Leader Personalization Winter 2025
Implementation Leader Personalization Engines Fall 2024
Results Leader Personalization Engines Fall 2024
Implementation Leader Personalization Fall 2024
39
SOCi
AI Agents For Business Operations
AI-powered marketing solutions for multi-location businesses.
Reviews
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Best Global Software Sellers 2024
Highest Satisfaction Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Best Small Business Products 2024
Best Enterprise Products 2024
Best AI Products 2024
Relationship Leader Local Marketing Winter 2025
Relationship Leader Social Media Advertising Winter 2025
40
LinkedIn Sales Navigator
Sales Intelligence
LinkedIn Sales Navigator is the best version of LinkedIn for sales professionals. By harnessing the power of a 500 million member network, LinkedIn Sales Navigator will help you better target, understand, and engage with buyers.
LinkedIn Sales Navigator is the best version of LinkedIn for sales professionals. By harnessing the power of a 500 million member network, LinkedIn Sales Navigator will help you better target, understand, and engage with buyers.
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Enterprise Products 2024
Best Software Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
41
LogRocket
Session Replay
LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.
LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.
Reviews
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Best Global Software Sellers 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Best Software Products 2024
EMEA Leader Product Analytics Winter 2025
Asia Pacific Leader Product Analytics Winter 2025
Grid Leader Application Performance Monitoring (APM) Winter 2025
Australia Leader Product Analytics Winter 2025
42
Webex Events & Webinars
Event Management Platforms
Webex Events (formerly Socio) powers flexible, end-to-end virtual, in-person and hybrid event experiences—from multi-track conferences to tradeshows to networking events.
Webex Events (formerly Socio) powers flexible, end-to-end virtual, in-person and hybrid event experiences—from multi-track conferences to tradeshows to networking events.
Reviews
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Best Global Software Sellers 2024
Best Mid-Market Products 2024
Best Enterprise Products 2024
Best Small Business Products 2024
Best Software Products 2024
EMEA Leader Webinar Winter 2025
Asia Leader Webinar Winter 2025
Grid Leader Event Networking and Matchmaking Winter 2025
Asia Pacific Leader Webinar Winter 2025
43
Zoho Recruit
Applicant Tracking Systems (ATS)
Zoho Recruit takes in-house recruiting to a whole new level. Make your work uncomplicated by sourcing, tracking and hiring your talent - all from one place.
Zoho Recruit takes in-house recruiting to a whole new level. Make your work uncomplicated by sourcing, tracking and hiring your talent - all from one place.
Reviews
Categories
G2 Awards
Best Small Business Products 2024
Best Global Software Sellers 2024
Best HR Products 2024
India Leader Recruitment Marketing Winter 2025
Asia Leader Recruiting Automation Winter 2025
Asia Pacific Leader Recruitment Marketing Winter 2025
Europe Leader Recruitment Marketing Winter 2025
Asia Pacific Leader Recruiting Automation Winter 2025
Asia Pacific Leader Applicant Tracking Systems (ATS) Winter 2025
Africa Leader Applicant Tracking Systems (ATS) Winter 2025
44
Acronis Cyber Protect Cloud
Cloud Data Security
Acronis Cyber Protect Cloud unites backup and next-generation, AI-based anti-malware, antivirus, and endpoint protection management in one solution. Integration and automation provide unmatched ease for service providers — reducing complexity while increasing productivity and decreasing operating co
Acronis Cyber Protect Cloud unites backup and next-generation, AI-based anti-malware, antivirus, and endpoint protection management in one solution. Integration and automation provide unmatched ease for service providers — reducing complexity while increasing productivity and decreasing operating co
Reviews
Categories
G2 Awards
Best EMEA Sellers 2024
Best Security Products 2024
Best IT Management Products 2024
Best Global Software Sellers 2024
Best Small Business Products 2024
Grid Leader SaaS Backup Winter 2025
Grid Leader Server Backup Winter 2025
Grid Leader Cloud Security Winter 2025
Grid Leader Cloud Email Security Winter 2025
45
Hiver in Gmail
Help Desk
Hiver in Gmail transforms Gmail into a full-fledged helpdesk. Support teams can manage shared inboxes, collaborate on conversations, automate workflows, and use AI to handle requests faster, all without leaving their inbox.
Hiver in Gmail transforms Gmail into a full-fledged helpdesk. Support teams can manage shared inboxes, collaborate on conversations, automate workflows, and use AI to handle requests faster, all without leaving their inbox.
Reviews
Categories
G2 Awards
Best Office Products 2024
Best India Sellers 2024
Best APAC Sellers 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Usability Leader Shared Inbox Winter 2025
Relationship Leader Shared Inbox Winter 2025
Implementation Leader Shared Inbox Winter 2025
Usability Leader Email Management Winter 2025
Implementation Leader Email Management Winter 2025
46
Trello
Task Management
Trello is a collaboration tool that organizes your projects into cards and boards. In one glance, Trello tells you what's being worked on, who's working on it, and where something is in process.
Trello is a collaboration tool that organizes your projects into cards and boards. In one glance, Trello tells you what's being worked on, who's working on it, and where something is in process.
Reviews
Categories
G2 Awards
Best ANZ Sellers 2024
Best Project Management Products 2024
Best APAC Sellers 2024
Best Small Business Products 2024
Best Global Software Sellers 2024
Best Software Products 2024
Implementation Leader Work Management Winter 2025
Implementation Leader Project Collaboration Winter 2025
47
Weave
Patient Relationship Management (PRM)
Beautiful dental practice management software to help you strengthen relationships with your patients.
Reviews
Categories
G2 Awards
Best Small Business Products 2024
Implementation Leader Patient Engagement Winter 2025
Implementation Leader Patient Intake Winter 2025
Momentum Leader Patient Intake Winter 2025
Grid Leader Patient Intake Winter 2025
Usability Leader Patient Intake Winter 2025
48
Rippling
Core HR
Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. A
Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. A
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best HR Products 2024
Best Security Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Software Products 2024
Results Leader HR Analytics Winter 2025
Results Leader HCM Software Winter 2025
49
Fin
AI Customer Support Agents
Fin’s AI Agent System gives you complete control with four core capabilities, analyze, train, test, and deploy, all in one easy-to-use workspace. It’s designed to fine-tune quality and drive continuous performance improvement. No code required. Train: Teach Fin with your knowledge, data, policies, a
Fin’s AI Agent System gives you complete control with four core capabilities, analyze, train, test, and deploy, all in one easy-to-use workspace. It’s designed to fine-tune quality and drive continuous performance improvement. No code required. Train: Teach Fin with your knowledge, data, policies, a
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best AI Products 2024
Best Customer Service Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Collaboration and Productivity Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
EMEA Leader Conversational Support Winter 2025
Grid Leader Chatbots Winter 2025
50
NinjaOne
Endpoint Management
NinjaOne unifies IT to simplify work for 35,000+ customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. Intelligent automat
NinjaOne unifies IT to simplify work for 35,000+ customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. Intelligent automat
Reviews
Categories
G2 Awards
Best IT Management Products 2024
Best Global Software Sellers 2024
Fastest Growing Products 2024
Best IT Infrastructure Products 2024
Best Security Products 2024
Best Small Business Products 2024
Best Software Products 2024
Grid Leader Enterprise IT Management Winter 2025
Grid Leader IT Asset Management Winter 2025
Grid Leader Patch Management Winter 2025
FAQs
What are the G2 Best Software Awards?
G2’s Annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users.
How are the winners determined?
More than 30 different lists are generated using G2’s proprietary algorithm based on G2’s verified user reviews and publicly available market presence data. The top 100 software companies are ranked based on a combination of Satisfaction and Market Presence scores. The top 100 products are ranked based on reviews across all categories in which they are a part. Satisfaction is an aggregate score based on a company’s products across their assigned categories. More tailored company and product lists (e.g., "India Software Companies" and "Products for Small Businesses") feature a smaller set of winners at 25 or 50 appearing on each list.
Read more about the methodology used to calculate G2’s Best Software Awards here.
How many reviews does a vendor need to be eligible?
To be included in one of G2’s Best Software Sellers or Best Software Products Lists, a software company must receive at least 50 approved reviews in aggregate across all of its G2-listed products during the 2023 calendar year. Reviews must have been submitted by Dec. 31, 2023 to impact Best Software eligibility and rankings. Scores reflect only data from reviews submitted during this evaluation period.
How are the Best Software Awards different from quarterly badge lists?
For G2’s annual Best Software Awards, the scores reflect reviews submitted in the evaluation period - in this case, the calendar year 2023. Other G2 reports might include more or less data which would potentially show different rankings for software companies and products.
Read more about G2’s research scoring methodologies.
Can software sellers and products win multiple awards?
Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.
How are reviews verified and vetted?
It is important to us at G2 to be objective and trustworthy, with reviews being thoroughly vetted. To ensure this, we require the use of a LinkedIn™ account or verified business email address to validate a G2 reviewer’s identity and current employer. We also validate reviewers by partnering with companies to securely authenticate users through select platforms. We do not allow users to leave reviews for their current employers, former employers, or competitors.
For more information on the reviews process, view G2’s community guidelines.
Were G2’s 2024 Best Software Lists researched and published using the same methodology and criteria as past years? If not, what is new?
Eligibility criteria and methodology have remained unchanged from last year. Being eligible, of course, does not guarantee inclusion on a list.
We did, however, add net-new lists in 2024 for:
Companies:
APAC Software Companies
Products:
Rookies of the Year
Best Products for Professionals in Analytics (this was previously combined with AI)
Best Products for Professionals in AI (this was previously combined with Analytics)
Best Products for Professionals in Education