Best Software for Mid-Market Business
2024
Nothing but the best software. G2 is proud to share our 2024 list of the Best Software for Mid-Market Business
Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace. Based on honest reviews and ratings from our G2 users this year, this list features the top software products found on G2.
Top 5 Best Software for Mid-Market Business:
Best Software Products / Products for Mid-Market
Out of 117,579 total products in this category, and 1,541 that were eligible for the 2024 Best Software Awards, here are the 50 best software products. When looking at this year’s winners, 23 remained on the list from last year, while 27 are new entrants — representing a 54% change on this list since the 2023 Best Software Awards.
1
Microsoft Defender XDR
Extended Detection and Response (XDR) Platforms
As threats become more complex and persistent, alerts increase, and security teams are overwhelmed. Microsoft 365 Defender, part of Microsoft’s XDR solution, leverages the Microsoft 365 security portfolio to automatically analyze threat data across domains, building a complete picture of each attack
As threats become more complex and persistent, alerts increase, and security teams are overwhelmed. Microsoft 365 Defender, part of Microsoft’s XDR solution, leverages the Microsoft 365 security portfolio to automatically analyze threat data across domains, building a complete picture of each attack
Reviews
G2 Awards
Best Global Software Sellers 2024
Best Mid-Market Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Asia Leader Extended Detection and Response (XDR) Platforms Winter 2025
India Leader Extended Detection and Response (XDR) Platforms Winter 2025
Asia Pacific Leader Extended Detection and Response (XDR) Platforms Winter 2025
2
Smartsheet
Project Management
Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Project Management Products 2024
Best Software Products 2024
Best Enterprise Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Africa Leader Project Management Winter 2025
Europe Leader Project Management Winter 2025
India Leader Project Management Winter 2025
3
Confluence
Knowledge Base
Give your team one place to share, find, and collaborate on information they need to get work done.
Give your team one place to share, find, and collaborate on information they need to get work done.
Reviews
Categories
G2 Awards
Best ANZ Sellers 2024
Best Enterprise Products 2024
Best APAC Sellers 2024
Best Mid-Market Products 2024
Best Global Software Sellers 2024
Best Software Products 2024
Asia Pacific Leader Knowledge Base Winter 2025
Asia Leader Knowledge Management Winter 2025
Middle East & Africa Leader Knowledge Base Winter 2025
India Leader Knowledge Base Winter 2025
Asia Pacific Leader Knowledge Management Winter 2025
Grid Leader Knowledge Management Winter 2025
4
Google Analytics
Digital Analytics
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Mid-Market Products 2024
Best Software Products 2024
Best Small Business Products 2024
Best Enterprise Products 2024
Highest Satisfaction Products 2024
Grid Leader Digital Analytics Winter 2025
Canada Leader Mobile App Analytics Winter 2025
Asia Pacific Leader Content Analytics Winter 2025
Asia Pacific Leader Mobile App Analytics Winter 2025
5
Sprout Social
Social Media Suites
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Best Mid-Market Products 2024
Best Enterprise Products 2024
Best Small Business Products 2024
Best Marketing & Digital Advertising Products 2024
Southeast Asia Leader Social Media Analytics Winter 2025
Europe Leader Social Media Analytics Winter 2025
Grid Leader Social Media Listening Tools Winter 2025
6
HubSpot Marketing Hub
Marketing Automation
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Marketing & Digital Advertising Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Software Products 2024
Best Enterprise Products 2024
Highest Satisfaction Products 2024
Latin America Leader Landing Page Builders Winter 2025
India Leader Landing Page Builders Winter 2025
Southeast Asia Leader Landing Page Builders Winter 2025
7
KnowBe4 PhishER/PhishER Plus
Incident Response
KnowBe4 PhishER is the key ingredient of an essential security workstream. It's your lightweight Security Orchestration, Automation and Response (SOAR) platform to orchestrate your threat response and manage the high volume of potentially malicious email messages reported by your users. And, with a
KnowBe4 PhishER is the key ingredient of an essential security workstream. It's your lightweight Security Orchestration, Automation and Response (SOAR) platform to orchestrate your threat response and manage the high volume of potentially malicious email messages reported by your users. And, with a
Reviews
Categories
G2 Awards
Best Mid-Market Products 2024
Best Global Software Sellers 2024
Grid Leader Incident Response Winter 2025
Usability Leader Incident Response Winter 2025
Relationship Leader Incident Response Winter 2025
Results Leader Incident Response Winter 2025
Usability Leader Security Orchestration, Automation, and Response (SOAR) Winter 2025
Relationship Leader Security Orchestration, Automation, and Response (SOAR) Winter 2025
8
monday AI Work Platform
Project Management
monday.com is a software company that gives anyone the power to build and improve how their organization runs.
monday.com is a software company that gives anyone the power to build and improve how their organization runs.
Reviews
Categories
G2 Awards
Best Project Management Products 2024
Best EMEA Sellers 2024
Best Global Software Sellers 2024
Best Small Business Products 2024
Best Mid-Market Products 2024
Highest Satisfaction Products 2024
Best Software Products 2024
Best Content Management Products 2024
Best Enterprise Products 2024
Best Collaboration and Productivity Products 2024
Grid Leader Time Tracking Winter 2025
9
Microsoft Sentinel
Security Orchestration, Automation, and Response (SOAR)
Microsoft Azure Sentinel is a cloud-native SIEM that provides intelligent security analytics for your entire enterprise, powered by AI.
Microsoft Azure Sentinel is a cloud-native SIEM that provides intelligent security analytics for your entire enterprise, powered by AI.
Reviews
G2 Awards
Best Mid-Market Products 2024
Best Global Software Sellers 2024
Best Security Products 2024
India Leader Security Orchestration, Automation, and Response (SOAR) Winter 2025
Grid Leader Security Orchestration, Automation, and Response (SOAR) Winter 2025
Asia Pacific Leader Security Orchestration, Automation, and Response (SOAR) Winter 2025
EMEA Leader Security Information and Event Management (SIEM) Winter 2025
Relationship Leader Security Information and Event Management (SIEM) Winter 2025
Asia Pacific Leader Security Information and Event Management (SIEM) Winter 2025
India Leader Security Information and Event Management (SIEM) Winter 2025
10
Deel Payroll
Global Payroll
Deel simplifies payroll so you can hire anyone, anywhere. We streamline compliance and payments through our independent contractor and EOR model. With Deel, generate legally binding contracts that cover local labor laws in over 150 countries, offer flexible withdrawals, and enjoy 24/7 customer suppo
Deel simplifies payroll so you can hire anyone, anywhere. We streamline compliance and payments through our independent contractor and EOR model. With Deel, generate legally binding contracts that cover local labor laws in over 150 countries, offer flexible withdrawals, and enjoy 24/7 customer suppo
Reviews
Categories
G2 Awards
Best HR Products 2024
Best Global Software Sellers 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Software Products 2024
Fastest Growing Products 2024
Best Enterprise Products 2024
Highest Satisfaction Products 2024
Southeast Asia Leader Employer of Record (EOR) Winter 2025
Asia Leader Employer of Record (EOR) Winter 2025
11
Agentforce Sales (formerly Salesforce Sales Cloud)
CRM
Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.
Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Sales Products 2024
Best Enterprise Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Americas Leader Sales Analytics Winter 2025
EMEA Leader Sales Coaching Winter 2025
12
SAP Fieldglass
Vendor Management
SAP Fieldglass is a provider for services procurement and external workforce management.
SAP Fieldglass is a provider for services procurement and external workforce management.
Reviews
Categories
G2 Awards
Best Mid-Market Products 2024
Best German Sellers 2024
Best Software Products 2024
Best EMEA Sellers 2024
Best Global Software Sellers 2024
India Leader Vendor Management Winter 2025
Asia Leader Vendor Management Winter 2025
Asia Pacific Leader Vendor Management Winter 2025
Grid Leader Vendor Management Winter 2025
Momentum Leader Vendor Management Winter 2025
Asia Leader Vendor Management Fall 2024
13
Insider One
Mobile Marketing
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orc
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orc
Reviews
Categories
G2 Awards
Best Enterprise Products 2024
Best UK Sellers 2024
Best EMEA Sellers 2024
Best Mid-Market Products 2024
Best Software Products 2024
Best Global Software Sellers 2024
Best Marketing & Digital Advertising Products 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Best Commerce Products 2024
Fastest Growing Products 2024
Asia Pacific Leader Customer Data Platform (CDP) Winter 2025
14
BambooHR
HCM Software
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best HR Products 2024
Highest Satisfaction Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Software Products 2024
Grid Leader Job Description Management Winter 2025
Grid Leader Candidate Relationship Management Winter 2025
15
GTM Workspace - Powered by ZoomInfo
Sales Intelligence
GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best op
GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best op
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Marketing & Digital Advertising Products 2024
Best Enterprise Products 2024
Best Sales Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Best Office Products 2024
Relationship Leader Outbound Call Tracking Winter 2025
Grid Leader Email Verification Winter 2025
16
LinkedIn Sales Navigator
Sales Intelligence
LinkedIn Sales Navigator is the best version of LinkedIn for sales professionals. By harnessing the power of a 500 million member network, LinkedIn Sales Navigator will help you better target, understand, and engage with buyers.
LinkedIn Sales Navigator is the best version of LinkedIn for sales professionals. By harnessing the power of a 500 million member network, LinkedIn Sales Navigator will help you better target, understand, and engage with buyers.
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Enterprise Products 2024
Best Software Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
17
Hootsuite
Social Media Management
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Enterprise Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Marketing & Digital Advertising Products 2024
Europe Leader Social Media Analytics Winter 2025
Asia Pacific Leader Social Media Analytics Winter 2025
Asia Leader Social Media Analytics Winter 2025
18
HubSpot Service Hub
Help Desk
Deliver personalized support at scale with Breeze customer agent and an AI-powered knowledge base that work together to identify content gaps and enhance self-service. Boost CSAT with proactive tools like health scores and usage analytics that drive adoption. HubSpot Smart CRM powers everything, giv
Deliver personalized support at scale with Breeze customer agent and an AI-powered knowledge base that work together to identify content gaps and enhance self-service. Boost CSAT with proactive tools like health scores and usage analytics that drive adoption. HubSpot Smart CRM powers everything, giv
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Small Business Products 2024
Best Customer Service Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Best Mid-Market Products 2024
Canada Leader Live Chat Winter 2025
Americas Leader Enterprise Feedback Management Winter 2025
Europe Leader Enterprise Feedback Management Winter 2025
Grid Leader Enterprise Feedback Management Winter 2025
19
CareerBuilder Talent Network
Recruitment Marketing
CareerBuilder's Talent Network is a comprehensive career site and candidate engagement solution designed to enhance employer branding and streamline the recruitment process. By attracting both active and passive job seekers, it enables organizations to build a robust talent pipeline, ensuring a stea
CareerBuilder's Talent Network is a comprehensive career site and candidate engagement solution designed to enhance employer branding and streamline the recruitment process. By attracting both active and passive job seekers, it enables organizations to build a robust talent pipeline, ensuring a stea
Reviews
Categories
G2 Awards
Best Mid-Market Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Grid Leader Recruitment Marketing Winter 2025
Asia Leader Recruitment Marketing Winter 2025
India Leader Recruitment Marketing Winter 2025
Asia Pacific Leader Recruitment Marketing Winter 2025
20
StackAdapt
Demand Side Platform (DSP)
With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.
With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.
Reviews
Categories
G2 Awards
Best Mid-Market Products 2024
Best Software Products 2024
Best Marketing & Digital Advertising Products 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Grid Leader Demand Side Platform (DSP) Winter 2025
Grid Leader Video Advertising Winter 2025
Grid Leader Display Advertising Winter 2025
21
Paylocity
Core HR
Paylocity’s comprehensive product suite delivers a unified platform for professionals to make strategic decisions in the areas of benefits, core HR, payroll, talent, and workforce management, while cultivating a modern workplace and improving employee engagement.
Paylocity’s comprehensive product suite delivers a unified platform for professionals to make strategic decisions in the areas of benefits, core HR, payroll, talent, and workforce management, while cultivating a modern workplace and improving employee engagement.
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best HR Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Grid Leader Corporate Learning Management Systems Winter 2025
Americas Leader Payroll Winter 2025
Grid Leader Time Tracking Winter 2025
Grid Leader Benefits Administration Winter 2025
Momentum Leader Benefits Administration Winter 2025
Grid Leader Performance Management Winter 2025
22
Agentforce Service (formerly Salesforce Service Cloud)
Customer Service Automation
Deliver excellent customer service with a 360-degree view of your customers, an enterprise grade knowledge base, agent productivity tools, service contracts & entitlements, and analytics for complete visibility all on the Salesforce Platform.
Deliver excellent customer service with a 360-degree view of your customers, an enterprise grade knowledge base, agent productivity tools, service contracts & entitlements, and analytics for complete visibility all on the Salesforce Platform.
Reviews
Categories
G2 Awards
Best Customer Service Products 2024
Best Global Software Sellers 2024
Best Enterprise Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Asia Pacific Leader Live Chat Winter 2025
Grid Leader Live Chat Winter 2025
India Leader Live Chat Winter 2025
23
HubSpot Sales Hub
CRM
Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity.
Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity.
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Sales Products 2024
Best Small Business Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Canada Leader Sales Performance Management Winter 2025
Africa Leader CRM Winter 2025
Nordic Leader CRM Winter 2025
Canada Leader CRM Winter 2025
24
ADP Workforce Now
HCM Software
From basic payroll and helping with Affordable Care Act (ACA) compliance, to managing employees across borders, ADP Workforce Now is a simple, powerful solution that helps companies with 50 or more employees improve their business performance.
From basic payroll and helping with Affordable Care Act (ACA) compliance, to managing employees across borders, ADP Workforce Now is a simple, powerful solution that helps companies with 50 or more employees improve their business performance.
Reviews
Categories
G2 Awards
Best HR Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Canada Leader HCM Software Winter 2025
Grid Leader Healthcare HR Winter 2025
Asia Pacific Leader Job Description Management Winter 2025
Asia Leader Job Description Management Winter 2025
Grid Leader HR Analytics Winter 2025
25
Gong
Revenue AI Platforms
The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions.
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Sales Products 2024
Highest Satisfaction Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Momentum Leader Revenue Operations & Intelligence (RO&I) Winter 2025
Results Leader Revenue Operations & Intelligence (RO&I) Winter 2025
Usability Leader Revenue Operations & Intelligence (RO&I) Winter 2025
26
HiBob HRIS
Core HR
Modern HR tech, built for the way people work today: globally, remotely, and collaboratively
Modern HR tech, built for the way people work today: globally, remotely, and collaboratively
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best HR Products 2024
Best Mid-Market Products 2024
Highest Satisfaction Products 2024
Best Software Products 2024
United Kingdom Leader Talent Assessment Winter 2025
Asia Pacific Leader HR Analytics Winter 2025
Canada Leader Employee Engagement Winter 2025
EMEA Leader Talent Assessment Winter 2025
EMEA Leader Core HR Winter 2025
27
Jira
Product Management
Jira is an issue and project tracker for teams building great software. Track bugs and tasks, link issues to related code, agile planning, and monitor activity.
Jira is an issue and project tracker for teams building great software. Track bugs and tasks, link issues to related code, agile planning, and monitor activity.
Reviews
Categories
G2 Awards
Best ANZ Sellers 2024
Best Enterprise Products 2024
Best Mid-Market Products 2024
Best APAC Sellers 2024
Best Global Software Sellers 2024
Best Development Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Grid Leader Product Management Winter 2025
Asia Leader Bug Tracking Winter 2025
Middle East Leader Bug Tracking Winter 2025
EMEA Leader Bug Tracking Winter 2025
28
Greenhouse
Applicant Tracking Systems (ATS)
The platform was built to help you get better at recruiting. Find better talent, conduct more meaningful interviews and get the data you need to improve your process and make the right decisions, faster.
The platform was built to help you get better at recruiting. Find better talent, conduct more meaningful interviews and get the data you need to improve your process and make the right decisions, faster.
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Mid-Market Products 2024
Best Enterprise Products 2024
Best HR Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Usability Leader Diversity Recruiting Winter 2025
Grid Leader Applicant Tracking Systems (ATS) Winter 2025
Momentum Leader Diversity Recruiting Winter 2025
Relationship Leader Diversity Recruiting Winter 2025
29
Drata
Cloud Compliance
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Reviews
Categories
G2 Awards
Best Small Business Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Best Security Products 2024
EMEA Leader Vendor Security and Privacy Assessment Winter 2025
Canada Leader Vendor Security and Privacy Assessment Winter 2025
Momentum Leader Vendor Security and Privacy Assessment Winter 2025
Europe Leader Vendor Security and Privacy Assessment Winter 2025
30
Culture Amp
Employee Engagement
Culture Amp makes it easy for culture-focused companies to collect, understand and act on employee feedback and improve employee engagement, experience and effectiveness.
Culture Amp makes it easy for culture-focused companies to collect, understand and act on employee feedback and improve employee engagement, experience and effectiveness.
Reviews
Categories
G2 Awards
Best ANZ Sellers 2024
Best Enterprise Products 2024
Best Mid-Market Products 2024
Best APAC Sellers 2024
Best Global Software Sellers 2024
Best Software Products 2024
Highest Satisfaction Products 2024
EMEA Leader Career Management Winter 2025
Asia Pacific Leader Career Management Winter 2025
Europe Leader Career Management Winter 2025
ANZ Leader Employee Engagement Winter 2025
31
Similarweb
Competitive Intelligence
Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who
Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who
Reviews
Categories
G2 Awards
Best Enterprise Products 2024
Best Marketing & Digital Advertising Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Relationship Leader Competitive Intelligence Winter 2025
EMEA Leader Paid Search Intelligence Winter 2025
EMEA Leader Competitive Intelligence Winter 2025
Grid Leader Paid Search Intelligence Winter 2025
32
Webex Events & Webinars
Event Management Platforms
Webex Events (formerly Socio) powers flexible, end-to-end virtual, in-person and hybrid event experiences—from multi-track conferences to tradeshows to networking events.
Webex Events (formerly Socio) powers flexible, end-to-end virtual, in-person and hybrid event experiences—from multi-track conferences to tradeshows to networking events.
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Marketing & Digital Advertising Products 2024
Best Mid-Market Products 2024
Best Enterprise Products 2024
Best Small Business Products 2024
Best Software Products 2024
EMEA Leader Webinar Winter 2025
Grid Leader Event Networking and Matchmaking Winter 2025
Usability Leader Event Networking and Matchmaking Winter 2025
Relationship Leader Webinar Winter 2025
33
Vanta
Security Compliance
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
Reviews
Categories
G2 Awards
Best Small Business Products 2024
Best Software Products 2024
Best Mid-Market Products 2024
Highest Satisfaction Products 2024
Best Security Products 2024
Grid Leader Security Compliance Winter 2025
Grid Leader Vendor Management Winter 2025
Momentum Leader Security Compliance Winter 2025
Momentum Leader Third Party & Supplier Risk Management Winter 2025
34
SOCi
AI Agents For Business Operations
AI-powered marketing solutions for multi-location businesses.
Reviews
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Best Global Software Sellers 2024
Highest Satisfaction Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Best Small Business Products 2024
Best Enterprise Products 2024
Best AI Products 2024
Relationship Leader Social Media Advertising Winter 2025
Relationship Leader Local Marketing Winter 2025
35
Birdeye
Online Reputation Management
Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specificall
Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specificall
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best AI Products 2024
Best Marketing & Digital Advertising Products 2024
Best Customer Service Products 2024
Best Small Business Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Results Leader Conversational Support Winter 2025
36
Reputation
Online Reputation Management
Reputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of public and private feedback data into insights that companies use to learn from and grow – including CX, Operations, and much more. We refer to this proc
Reputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of public and private feedback data into insights that companies use to learn from and grow – including CX, Operations, and much more. We refer to this proc
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Marketing & Digital Advertising Products 2024
Highest Satisfaction Products 2024
Best Mid-Market Products 2024
Best Customer Service Products 2024
Best Software Products 2024
Usability Leader Local Listing Management Winter 2025
India Leader Experience Management Winter 2025
Usability Leader Social Media Listening Tools Winter 2025
Grid Leader Experience Management Winter 2025
37
Notion
Knowledge Base
Notion is a unified workspace for teams. Notion is a connected workspace where your team can create docs, take notes, manage tasks, and organize your work – all in one place. And now, with Notion AI, you can augment your capabilities in new and unexpected ways. Leverage the power of AI right inside
Notion is a unified workspace for teams. Notion is a connected workspace where your team can create docs, take notes, manage tasks, and organize your work – all in one place. And now, with Notion AI, you can augment your capabilities in new and unexpected ways. Leverage the power of AI right inside
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Small Business Products 2024
Fastest Growing Products 2024
Best Software Products 2024
Best Project Management Products 2024
Best Mid-Market Products 2024
Highest Satisfaction Products 2024
Best AI Products 2024
Latin America Leader Note-Taking Software Winter 2025
Europe Leader Note-Taking Software Winter 2025
38
Remote
Global Employment Platforms (GEP)
Remote offers global HR solutions for the future of work. Learn about how we make it possible for businesses of all sizes to employ global talent legally and easily.
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best HR Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Europe Leader Payroll Winter 2025
EMEA Leader Freelancer Management Systems Winter 2025
Results Leader Global Employment Platforms (GEP) Winter 2025
Europe Leader Global Payroll Winter 2025
Europe Leader Global Employment Platforms (GEP) Winter 2025
39
Braze
Push Notification
Create powerful customer engagement with ease, at any scale
Reviews
Categories
G2 Awards
Best Enterprise Products 2024
Best Global Software Sellers 2024
Best Mid-Market Products 2024
Best Marketing & Digital Advertising Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Europe Leader Personalization Engines Winter 2025
Grid Leader Push Notification Winter 2025
40
greytHR
Core HR
greytHR is a full-suite HRMS platform designed to expedite complex, recurring, and critical HR and payroll functions in a compliant and secure manner.
greytHR is a full-suite HRMS platform designed to expedite complex, recurring, and critical HR and payroll functions in a compliant and secure manner.
Reviews
Categories
G2 Awards
Best India Sellers 2024
Highest Satisfaction Products 2024
Best APAC Sellers 2024
Best Mid-Market Products 2024
Best HR Products 2024
Best Software Products 2024
Grid Leader Offboarding Winter 2025
India Leader Payroll Winter 2025
India Leader Time & Attendance Winter 2025
Asia Leader Absence Management Winter 2025
Asia Pacific Leader Absence Management Winter 2025
41
Lever
Applicant Tracking Systems (ATS)
Get the hiring results you want. Engage the right talent, faster with the world's first collaborative applicant tracking system
Reviews
Categories
G2 Awards
Highest Satisfaction Products 2024
Best Mid-Market Products 2024
Best Enterprise Products 2024
Best Software Products 2024
Middle East & Africa Leader Applicant Tracking Systems (ATS) Winter 2025
Southeast Asia Leader Applicant Tracking Systems (ATS) Winter 2025
EMEA Leader Candidate Relationship Management Winter 2025
Canada Leader Applicant Tracking Systems (ATS) Winter 2025
India Leader Candidate Relationship Management Winter 2025
42
Fin
AI Customer Support Agents
Fin’s AI Agent System gives you complete control with four core capabilities, analyze, train, test, and deploy, all in one easy-to-use workspace. It’s designed to fine-tune quality and drive continuous performance improvement. No code required. Train: Teach Fin with your knowledge, data, policies, a
Fin’s AI Agent System gives you complete control with four core capabilities, analyze, train, test, and deploy, all in one easy-to-use workspace. It’s designed to fine-tune quality and drive continuous performance improvement. No code required. Train: Teach Fin with your knowledge, data, policies, a
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best AI Products 2024
Best Customer Service Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Collaboration and Productivity Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Middle East Leader Live Chat Winter 2025
United Kingdom Leader Live Chat Winter 2025
43
Rippling
Core HR
Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. A
Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. A
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best HR Products 2024
Best Security Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Software Products 2024
Canada Leader Payroll Winter 2025
Usability Leader Employer of Record (EOR) Winter 2025
Results Leader Global Payroll Winter 2025
Grid Leader Workforce Management Winter 2025
44
Freshdesk
Help Desk
Freshdesk is a cloud-based helpdesk software that streamlines customer conversations across multiple channels including email & phone. It enables faster collaboration with your support team for quick responses to your customer. With 150+ integrations, we make it simple for businesses to provide supe
Freshdesk is a cloud-based helpdesk software that streamlines customer conversations across multiple channels including email & phone. It enables faster collaboration with your support team for quick responses to your customer. With 150+ integrations, we make it simple for businesses to provide supe
Reviews
Categories
G2 Awards
Best India Sellers 2024
Best Customer Service Products 2024
Best APAC Sellers 2024
Best Small Business Products 2024
Best Software Products 2024
Best Global Software Sellers 2024
Best Mid-Market Products 2024
Highest Satisfaction Products 2024
Europe Leader Help Desk Winter 2025
India Leader Help Desk Winter 2025
United Kingdom Leader Help Desk Winter 2025
Implementation Leader Complaint Management Winter 2025
45
Meltwater
Social Media Listening Tools
Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.
Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Marketing & Digital Advertising Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Relationship Leader PR Analytics Winter 2025
Relationship Leader Media and Influencer Targeting Winter 2025
Europe Leader Media Monitoring Winter 2025
Grid Leader PR Analytics Winter 2025
46
MaintainX
CMMS
MaintainX is a mobile-first workflow management platform for industrial and frontline workers. We are a modern IoT-enabled cloud-based tool for maintenance, safety, and operations on equipment and facilities.
MaintainX is a mobile-first workflow management platform for industrial and frontline workers. We are a modern IoT-enabled cloud-based tool for maintenance, safety, and operations on equipment and facilities.
Reviews
Categories
G2 Awards
Fastest Growing Products 2024
Best Mid-Market Products 2024
Grid Leader Enterprise Asset Management (EAM) Winter 2025
Results Leader Asset Management Winter 2025
Relationship Leader Asset Management Winter 2025
Usability Leader Asset Management Winter 2025
47
Google Cloud Speech-to-Text
Voice Recognition
Google Cloud Speech-to-Text is a service that enables developers to quickly and accurately convert audio to text by applying neural network models in an easy to use API. The API covers 73 languages and 137 different local variants to support a global user base and can be used to power media voice co
Google Cloud Speech-to-Text is a service that enables developers to quickly and accurately convert audio to text by applying neural network models in an easy to use API. The API covers 73 languages and 137 different local variants to support a global user base and can be used to power media voice co
Reviews
Categories
G2 Awards
Best Global Software Sellers 2024
Best Mid-Market Products 2024
Best AI Products 2024
Grid Leader Voice Recognition Winter 2025
Asia Leader Voice Recognition Winter 2025
Asia Pacific Leader Voice Recognition Winter 2025
India Leader Voice Recognition Winter 2025
Asia Leader Transcription Winter 2025
Relationship Leader Voice Recognition Winter 2025
Asia Leader Speech Analytics Winter 2025
48
Fiix CMMS
CMMS
Fiix offers the following features: work orders, preventative maintenance, rotating assets & spares, MOR inventory management, and API connections.
Fiix offers the following features: work orders, preventative maintenance, rotating assets & spares, MOR inventory management, and API connections.
Reviews
Categories
G2 Awards
Best Mid-Market Products 2024
Best Software Products 2024
Canada Leader Asset Management Winter 2025
Grid Leader Predictive Maintenance Winter 2025
Canada Leader CMMS Winter 2025
Grid Leader CMMS Winter 2025
Grid Leader Asset Performance Management Winter 2025
49
TeamMate
Audit Management
TeamMate is a purpose-built, configurable audit solution easily adapted to your workflow whether you’re a one-person team or a global audit department. Designed to streamline the audit workflow including collaboration with auditees, agile audit capabilities, data analytics, dashboarding and integrat
TeamMate is a purpose-built, configurable audit solution easily adapted to your workflow whether you’re a one-person team or a global audit department. Designed to streamline the audit workflow including collaboration with auditees, agile audit capabilities, data analytics, dashboarding and integrat
Reviews
Categories
G2 Awards
Best Software Products 2024
Best Enterprise Products 2024
Best Mid-Market Products 2024
Highest Satisfaction Products 2024
EMEA Leader Audit Management Winter 2025
Grid Leader Governance, Risk & Compliance Winter 2025
EMEA Leader Audit Management Fall 2024
Grid Leader Audit Management Fall 2024
50
Chatter
Enterprise Social Networking (ESN)
Connect every employee with the files, data, and experts they need — anywhere, anytime.
Connect every employee with the files, data, and experts they need — anywhere, anytime.
Categories
G2 Awards
Best Global Software Sellers 2024
Best Mid-Market Products 2024
India Leader Salesforce AppExchange Apps Summer 2024
Asia Leader Salesforce AppExchange Apps Summer 2024
Asia Pacific Leader Salesforce AppExchange Apps Summer 2024
Results Leader Enterprise Social Networking (ESN) Summer 2024
Implementation Leader Enterprise Social Networking (ESN) Summer 2024
Asia Pacific Leader Salesforce AppExchange Apps Spring 2024
Implementation Leader Enterprise Social Networking (ESN) Spring 2024
FAQs
What are the G2 Best Software Awards?
G2’s Annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users.
How are the winners determined?
More than 30 different lists are generated using G2’s proprietary algorithm based on G2’s verified user reviews and publicly available market presence data. The top 100 software companies are ranked based on a combination of Satisfaction and Market Presence scores. The top 100 products are ranked based on reviews across all categories in which they are a part. Satisfaction is an aggregate score based on a company’s products across their assigned categories. More tailored company and product lists (e.g., "India Software Companies" and "Products for Small Businesses") feature a smaller set of winners at 25 or 50 appearing on each list.
Read more about the methodology used to calculate G2’s Best Software Awards here.
How many reviews does a vendor need to be eligible?
To be included in one of G2’s Best Software Sellers or Best Software Products Lists, a software company must receive at least 50 approved reviews in aggregate across all of its G2-listed products during the 2023 calendar year. Reviews must have been submitted by Dec. 31, 2023 to impact Best Software eligibility and rankings. Scores reflect only data from reviews submitted during this evaluation period.
How are the Best Software Awards different from quarterly badge lists?
For G2’s annual Best Software Awards, the scores reflect reviews submitted in the evaluation period - in this case, the calendar year 2023. Other G2 reports might include more or less data which would potentially show different rankings for software companies and products.
Read more about G2’s research scoring methodologies.
Can software sellers and products win multiple awards?
Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.
How are reviews verified and vetted?
It is important to us at G2 to be objective and trustworthy, with reviews being thoroughly vetted. To ensure this, we require the use of a LinkedIn™ account or verified business email address to validate a G2 reviewer’s identity and current employer. We also validate reviewers by partnering with companies to securely authenticate users through select platforms. We do not allow users to leave reviews for their current employers, former employers, or competitors.
For more information on the reviews process, view G2’s community guidelines.
Were G2’s 2024 Best Software Lists researched and published using the same methodology and criteria as past years? If not, what is new?
Eligibility criteria and methodology have remained unchanged from last year. Being eligible, of course, does not guarantee inclusion on a list.
We did, however, add net-new lists in 2024 for:
Companies:
APAC Software Companies
Products:
Rookies of the Year
Best Products for Professionals in Analytics (this was previously combined with AI)
Best Products for Professionals in AI (this was previously combined with Analytics)
Best Products for Professionals in Education