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Optimizely

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908 reviews
  • 9 profiles
  • 23 categories
Average star rating
4.2
Serving customers since
1994
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Optimizely Web Experimentation

408 reviews

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

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Optimizely Content Management System

196 reviews

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.

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Optimizely Feature Experimentation

116 reviews

Optimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so you can release, experiment, and optimize with confidence, all in one powerful platform.

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Optimizely Content Marketing Platform

81 reviews

Optimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.

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Optimizely One

55 reviews

Optimizely One is the world’s first AI-powered digital experience platform, helping marketing and product teams accelerate digital growth. Powering the entire marketing and digital lifecycle—from planning to analysis and everything in between—through a single unified workflow, Optimizely One accelerates every step of the process with thoughtfully-embedded AI.

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Optimizely Commerce Connect

32 reviews

Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution.

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Optimizely Configured Commerce

20 reviews

Optimizely Configured Commerce is a SaaS, headless, and composable e-commerce platform that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box functionality as they prefer; saving organizations time and effort to deploy meaningful buying experiences that generate revenue.

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Optimizely Personalization

0 reviews

Optimizely Personalization is a complete, end-to-end solution, purpose-built to help marketers optimize digital experiences that drive conversions and customer loyalty. Personalization lets you plan and collaborate on personalization programs of any size or scale, deliver fast, flicker-free 1:1 experiences powered by AI, and measure impact against the metrics that matter most to your business.

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Optimizely Opal

0 reviews

AI Agents Deploy pre-built agents or create your own for specific use cases with an intuitive, no-code interface Tools for extensibility Equip agents with advanced tools (e.g. fetching data, triggering workflows) to get work done Workflow orchestration Sequence agents together to complete complex tasks in a simple drag-and-drop workflow builder

Profile Name

Star Rating

502
337
41
14
14

Optimizely Reviews

Review Filters
Profile Name
Star Rating
502
337
41
14
14
Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
10/05/2025
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Fast, Flexible, and Developer-Friendly Experimentation Platform

I really like how quick and simple it is to test new ideas without needing a full deployment cycle. As a developer, I can easily implement experiments directly in code and see the impact almost instantly. The platform’s flexibility allows us to update or replace page elements, try new layouts, or inject components on specific pages without disturbing production code. It’s reliable, intuitive, and fits smoothly into our existing workflow.
Kevin J.
KJ
Kevin J.
Product Manager, Vertiv.com | Professional Scrum Product Owner (PSPO I)
07/01/2025
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile

Development friendly Commerce

Built in commerce manager is a huge help for both product managers and developers
Gustavo L.
GL
Gustavo L.
Gustavo Linarez
06/27/2025
Validated Reviewer
Review source: Organic

"How Optimizely CC Transformed Our B2B (With Some Tweaks)"

From day one, what impressed us most was how this platform truly understands complex B2B needs. The ability to create personalized buying experiences for each client with custom catalogs, tiered pricing, and role based permissions has been revolutionary for our wholesale business. Unlike simpler e-commerce solutions, Optimizely CC handles our intricate product configurations and bulk ordering workflows effortlessly. The deep SAP integration eliminated countless manual processes, while the intuitive admin dashboard (once we learned it) gave us unprecedented control over our digital storefront. For any growing B2B company tired of wrestling with platforms designed for B2C, this feels like finally getting the right tool for the job.

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HQ Location:
New York

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@Optimizely

What is Optimizely?

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Details

Year Founded
1994